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REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTER FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS of Ukraine (KHARKIV, UKRAINE)

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EDRPOU 05481984

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

CATALOG

BUSINESS INFORM №4-2011

ABSTRACTS AND INFORMATION ABOUT AUTHORS

52

Section: Management and Marketing
Ivanechko N. R.
Implementation of Informational Database to Maintain the Functioning of Commercial and Entertainment Company (p. 164 - 167)
In this article the use of informational database is substantiated for the process of marketing strategy elaboration in commercial and entertainment company. Practical recommendations are given to the composition and structure of customers information database development for commercial and entertainment company.

Ivanechko Nelia R. – Candidate of Sciences (Economics), Associate Professor, Department of Marketing, West Ukrainian National University (11 Lvivska Str., Ternopil, 46009, Ukraine)
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 445

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Reference to this article:
Ivanechko, Nelia R. (2011) “Implementation of Informational Database to Maintain the Functioning of Commercial and Entertainment Company.” Business Inform 4:164–167.

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