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RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS of Ukraine (KHARKIV, UKRAINE)

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Liburkina L. M.

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BUSINESS INFORM №7-2011, Vol.1

ABSTRACTS AND INFORMATION ABOUT AUTHORS

45

Section: Management and Marketing
Litovchenko I. L.
Vector of Transformation of Modern Conception of Marketing (p. 132 - 133)
Evolution of the concept of marketing as business philosophies is investigated. Stages of transformation of theoretical positions are considered. Conceptual bases of Internet marketing which meet modern requirements of transition to an information society are offered.

Litovchenko Irina L. – Candidate of Science (Economics), associate professor of the Department of Marketing, Odessa State University of Economics

Article is written in Russian
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Reference to this article:
Litovchenko, Irina L. (2011) “Vector of Transformation of Modern Conception of Marketing.” Business Inform 7(1):132–133.

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