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BUSINESS INFORM №9-2011ABSTRACTS AND INFORMATION ABOUT AUTHORS
49
Section: Management and Marketing
Malynka O. Y., Ustenko A. O., Chopovskij A. Y.
Geographical information systems as a mean of the perfection of brand management of an enterprise (p. 181 - 184)
The use of geographical|geographycal| information systems, as a mean of the optimization of the budget for brand promotion due to the orientation of communications on the target consumer in combination with the application of geographical analysis is suggested.
Malynka Oksana Ya. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Entrepreneurship and Marketing, Ivano-Frankivsk National Technical University of Oil and Gas (15 Karpatska Str., Ivano-Frankіvsk, 76019, Ukraine)
Email: [email protected]
Ustenko Andrіi O. – Doctor of Sciences (Economics), Professor, Professor, Department of Entrepreneurship and Marketing, Ivano-Frankivsk National Technical University of Oil and Gas (15 Karpatska Str., Ivano-Frankіvsk, 76019, Ukraine)
Email: [email protected]
Chopovskij Andrіj Ya. – graduating student of Department of management and administration, Ivano-Frankivsk national technical university of oil and gas
Article is written in UkrainianDownloads/views: 610 | Download article (pdf) -  |
Reference to this article:
Malynka, Oksana Ya., Ustenko, Andrіi O., and Chopovskij, Andrіj Ya. (2011) “Geographical information systems as a mean of the perfection of brand management of an enterprise.” Business Inform 9:181–184.
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