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BUSINESS INFORM №5-2012

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72

Section: Management and Marketing
UDC 338.48.22
Petrichenko P. A., Rudinska О. V., Yaromich S. A.
Loyalty of Clients at the User Market: Basis Concepts and Progress Trends (p. 255 - 257)

The evolution of conceptions of marketing of mutual relations is examined, the looks of researchers are systematized to determination of concept «loyalty». New directions marketing activity are selected. The new vector of relations is certain within the limits of evolution of marketing’s conceptions.
Keywords: to loyalty of clients, marketing of mutual relations, conception, definitions of concept of loyalty
Tabl.: 1. Bibl.: 7.

Petrichenko Pavel A. – Candidate of Sciences (Economics), Associate Professor, Department of Tourism Economy and Management, Odesa National Economic University (8 Preobrazhenska Str., Odesa, 65082, Ukraine)
Rudinska Оlena V. – Candidate of sciences (Economics), associate professor, assistant professor of Department of Economics and Management, Odessa National University named after I. I. Mechnikov
Yaromich Svetlana A. – Candidate of sciences (Economics), Professor, professor of Department of Management Organizations, Odessa Regional Institute of Public Administration National Academy of Public Administration under the President of Ukraine

Article is written in Ukrainan
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Reference to this article:
Petrichenko, Pavel A., Rudinska, Оlena V., and Yaromich, Svetlana A. (2012) “Loyalty of Clients at the User Market: Basis Concepts and Progress Trends.” Business Inform 5:255–257.


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