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BUSINESS INFORM №12-2012

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67

Section: Finance, Money Circulation and Credit
UDC 336.71:334.722
Iziumtseva N. V., Kalmykova O. N.
Areas of Improvement Model of Corporate Culture in the Bank (p. 275 - 279)

The article analyzes trends improve existing models in modern corporate culture, customer focused and the ways to improve their practical use in the realities of today. Now corporate culture - a system of values and beliefs that divides every employee of the company and includes his behavior, determines the nature of life of any organization. Bank must have a purpose – to determine the scope of the formation of corporate culture, the mechanism of which will work effectively and unite employees around goals. This article also conducted a survey among employees at all outlets of management attention to corporate culture, incentive system employees and the overall assessment of corporate culture institutions. For the successful management of the chosen model (customer oriented), you must enter a transparent assessment of the effectiveness of the organization's culture. Only effective implementation of proper corporate governance model and focused supervision and evaluation of its effectiveness is the key to the successful functioning of the banking institutions in general.
Keywords: corporate culture, elements of corporate culture, motivation, profit
Fig.: 5. Formulae: 1. Bibl.: 11.

Iziumtseva Nataliia V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management and Social and Humanitarian Disciplines, Kharkiv Educational and Scientific Institute of SHEI «Banking University» (55 Peremohy Ave., Kharkіv, 61174, Ukraine)
Email: [email protected]
Kalmykova Olga N. – Student
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 465

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Reference to this article:
Iziumtseva, Nataliia V., and Kalmykova, Olga N. (2012) “Areas of Improvement Model of Corporate Culture in the Bank.” Business Inform 12:275–279.


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