BUSINESS INFORM №2-2013

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63

Section: Management and Marketing
UDC 339.13
Zubkova M. S.
Application of Marketing in Hotel Companies (p. 290 - 298)
The article considers results of marketing research on application of marketing in hotel companies of the Crimea. Results of questionnairing showed insufficient qualification of marketing experts and availability of demand in them. Marketing research conducted by hotels are disconnected and episodic and are reduced to comparison of prices of competitors, study of questionnaires answered by hotel clients, history of hotel guests and are not of system character. It shows dependence of demand in specialists of this profile on types of companies, their size and age. It identifies approximate demand for marketing specialists.
Keywords: marketing expert, marketing research, demand, questionnairing, consulting companies
Fig.: 3. Tabl.: 5. Bibl.: 8.

Zubkova Marina S. – Applicant, Department of Management of Business, Taurida National V. I. Vernadsky University (4 Vernadskoho Str., Sіmferopol, 95007, Ukraine)
Email: [email protected]

Article is written in Russian
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Reference to this article:
Zubkova, Marina S. (2013) “Application of Marketing in Hotel Companies.” Business Inform 2:290–298.

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