BUSINESS INFORM №3-2013

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Section: Economics of Trade and Services
UDC 330.101.8:330.837
Sagaidak M. P.
Use of International Experience in Formation of the System of Internal Marketing at Domestic Companies of the Service Sphere (p. 226 - 230)
The article studies world experience of managing hired personnel and forming a system of internal marketing. It was revealed during the study of experience of American, Japanese and European companies that, in order to increase sales of products and services, they develop and implement programmes directed at increase of qualification of the contact personnel. It analyses the modern state of the process of realisation of new principles of conducting business and efficient organisation of labour of the contact personnel by domestic companies engaged in the service sphere. It identifies the main goal of realisation of the concept of internal marketing in operational activity of domestic companies of the service sphere and substantiates main vectors of their development with the use of internal marketing tools and HR management.
Keywords: service sphere, system, internal marketing, contact personnel
Bibl.: 12.

Sagaidak Mykhailo P. – Candidate of Sciences (Economics), Associate Professor, Head of the Department, Department of Marketing, Kryvyi Rih Economic Institute of the Kryvyi Rig National University (64 Poshtovyi Ave., Kryvyi Rih, Dnіpropetrovsk region, 50000, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Sagaidak, Mykhailo P. (2013) “Use of International Experience in Formation of the System of Internal Marketing at Domestic Companies of the Service Sphere.” Business Inform 3:226–230.

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