BUSINESS INFORM №4-2013

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48

Section: Economics of Trade and Services
UDC 339.138:338.48
Muzychka Y. A.
Interaction of Main Participants of Sales Channels in Tourist Industry (p. 253 - 258)
The article considers specific features of co-operation of main participants of a channel of sales of a tour product in the process of its bringing from supplier to consumer; and studies principles of sales concept of tourist companies. It conducts classification of tour operators depending on the place of performance of activity and functional characteristics. It reveals specific features of formation of the counteragent sales network of a tour operator and analyses main segments of the virtual sector of distribution of tourist services. It studies significance of electronic systems of reservation in activity of tourist companies.
Keywords: counteragent network, supplier, inbound tour operator, outbound tour operator, local tour operator, tour agency, tourist provider, regional representative, electronic system of reservation
Fig.: 2. Bibl.: 14.

Muzychka Yelizaveta A. – Postgraduate Student, Department of Hotel, Restaurant and Tourism Business, Kyiv National University of Trade and Economics (19 Kіoto Str., Kyiv, 02156, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Muzychka, Yelizaveta A. (2013) “Interaction of Main Participants of Sales Channels in Tourist Industry.” Business Inform 4:253–258.

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