BUSINESS INFORM №5-2014

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Section: Management and Marketing
UDC 658.8:615
Gileta Y. I.
Urgent Problems of Import Substitution and Practical Value of Cluster Analysis in Improvement of Marketing Activity of Domestic Pharmaceutical Enterprises (p. 413 - 418)
The goal of the article lies in identification of urgent problems of import substitution and practical value of cluster analysis in improvement of marketing activity of domestic pharmaceutical enterprises. The article analyses indicators of activity of pharmaceutical enterprises of Ukraine in 2011, conducts cluster analysis of their activity, and provides a dendrogram of cluster analysis of activity of pharmaceutical enterprises. The article contains an essential characteristic of the pharmaceutical market of Ukraine. It proves a necessity of solving the problem of import substitution through expansion of economic environment of functioning of business co-operation of participants of the pharmaceutical market. One of the efficient instruments in the marketing analysis is a cluster analysis, the results of which are approbated for 19 pharmaceutical companies. It is expedient to consider the formed clusters in the context of increase of efficiency of production of each enterprise through co-ordination of joint research and development works and pre-investment marketing studies.
Keywords: pharmaceutical market, cluster analysis, marketing activity, medications, export, import substitution, enterprise
Fig.: 1. Tabl.: 2. Formulae: 1. Bibl.: 16.

Gileta Yuliyana I. – Postgraduate Student, Department of Marketing and Logistics, Lviv Polytechnic National University (12 Stepana Bandery Str., Lvіv, 79013, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Gileta, Yuliyana I. (2014) “Urgent Problems of Import Substitution and Practical Value of Cluster Analysis in Improvement of Marketing Activity of Domestic Pharmaceutical Enterprises.” Business Inform 5:413–418.

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