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BUSINESS INFORM №6-2014

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41

Section: Economics of Enterprise
UDC 658.14/17:330.341.1
Mikheyenko E. S.
Management of Intangible Assets as a Component of a Strategy to Improve a Company's Capitalization (p. 237 - 241)

The purpose of the paper is to investigate the role of intangible assets in the strategy of increasing capitalization of companies, providing its long-term sustainable development in the current economic environment. The main methodological and applied aspects of the implementation of the strategic management of intangible assets in enterprises were substantiated: the identification and registration of intangible assets in the enterprise; capitalization of intangible assets; creating effective enterprise organizational and economic mechanism of formation and development of intangible assets in order to increase a company's capitalization. The models and methods for assessing the value created by intangible factors were analyzed, systematized and generalized. The feasibility of a strategic approach was determined based on the discounted amounts of expected cash flows from the asset, leading to an increase in the market capitalization, which is one of the key targets of strategic performance of the company. Directions for further research is to determine the mechanism for the effective management of balanced growth based on cost-based approach, taking into account the composition of intangible assets and their role in the process of value creation and transformation in their own intellectual capital.
Keywords: intangible assets, strategy, sustainable development, capitalization
Fig.: 1. Tabl.: 1. Bibl.: 10.

Mikheyenko Ekaterina S. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Enterprise Economics, Vasyl’ Stus Donetsk National University (21 600-richchia Str., Vinnytsia, 21021, Ukraine)
Email: [email protected]

Article is written in Russian
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Reference to this article:
Mikheyenko, Ekaterina S. (2014) “Management of Intangible Assets as a Component of a Strategy to Improve a Company's Capitalization.” Business Inform 6:237–241.


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