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BUSINESS INFORM №6-2014

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61

Section: Information Technologies in the Economy
UDC 658.012
Pysmak V. O.
Influence on the Formation of the Information Component of Effective Collaboration with Suppliers in the Procurement Process of the Industrial Enterprise (p. 355 - 359)

This article discusses the theoretical foundations of information security in the formation of relationships with suppliers in the procurement process of the industrial enterprise. It summarized the main approaches to the concept of "image of the enterprise" and defined its role in procurement. It formed the definition of "image" in the context of its use in the procurement of an industrial enterprise. The basic stages of the technique of forming the image of the enterprise were identified. The study shows the theory of spiral dynamics as a tool for forming the image of the enterprise, its essence is disclosed in order to bring the influence of the correct image formation on a relationship with suppliers in the procurement process. Practical recommendations formed the successful application of brand sites in the procurement process of the industrial enterprise. Core tasks of ensuring the conditions for successful competitive procurement were separated.
Keywords: marketing integrated communications, procurement, branding, image, spiral dynamics, electronic communications
Fig.: 3. Tabl.: 1. Bibl.: 12.

Pysmak Viktoriia O. – Candidate of Sciences (Economics), Associate Professor, Department of Management, Logistics and Economics, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)

Article is written in Ukrainan
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Reference to this article:
Pysmak, Viktoriia O. (2014) “Influence on the Formation of the Information Component of Effective Collaboration with Suppliers in the Procurement Process of the Industrial Enterprise.” Business Inform 6:355–359.


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