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BUSINESS INFORM №6-2014

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69

Section: Management and Marketing
UDC 338.24.01
Orlov P. A.
Some Aspects of Marketing Development and Problems of its Social Responsibility (p. 399 - 404)

The article describes the main directions of development of marketing through the use of information technology, the Internet, mobile telephony, as well as problems of its social responsibility. The concept of social responsibility of business entities with a focus on the inadmissibility of tax evasion, as well as the need to practice socially responsible marketing was introduced. The examples show the cases of marketing social irresponsibility in industrialized countries and in Ukraine, including via the Internet, mobile telephony and Internet shops. It is proved that the concept of socially responsible marketing on a large scale can be realized only whith the proper state regulation of the economy, and not only on the basis of the political consciousness of the owners of enterprises and social initiatives. The conclusion was made that in countries which economies are not able to provide the appropriate level of state regulation of the economy and its social orientation, the population is doomed to socially irresponsible business entities, moral and physical degradation and even extinction.
Keywords: mobile and internet marketing, government regulation, economic system, banks, pyramid schemes, manufacturers of medicines, food, alcohol, tobacco
Bibl.: 15.

Orlov Peter A. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Economics and Marketing, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Russian
Downloads/views: 212

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Reference to this article:
Orlov, Peter A. (2014) “Some Aspects of Marketing Development and Problems of its Social Responsibility.” Business Inform 6:399–404.


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