УКР РУС ENG

Search:


Email:  
Password:  

 REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

 FOUNDERS

KHARKIV NATIONAL ECONOMIC UNIVERSITY, UKRAINE

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

 PUBLISHER

INZHEK PUBLISHING HOUSE (KHARKIV, UKRAINE)

 SITE SECTIONS

Main page

Editorial staff

Editorial policy

Annotated catalogue (2011)

Annotated catalogue (2012)

Annotated catalogue (2013)

Annotated catalogue (2014)

Annotated catalogue (2015)

Annotated catalogue (2016)

Annotated catalogue (2017)

Annotated catalogue (2018)

Annotated catalogue (2019)

Annotated catalogue (2020)

Annotated catalogue (2021)

Annotated catalogue (2022)

Thematic sections of the journal

Proceedings of scientific conferences



BUSINESS INFORM №6-2014

The title and content

ABSTRACTS AND INFORMATION ABOUT AUTHORS

70

Section: Management and Marketing
UDC 336.1(075.8)
Zharska I. O., Zinkovska D. V.
Features of the Study of Educational Services Consumers Behavior in the Internet Environment (p. 404 - 412)

The article aims at the improvement of methodical bases of consumer behavior research of educational services in the Internet environment. This article discusses and systematizes approaches of different authors about the nature of the concept of "educational services", as well as its proposed generic definition. The approach to the classification of the needs of consumers, as well as a classification of the needs of consumers of educational services was systematized, which includes two categories – major and minor requirements. A plan of studies of the behavior of consumers of educational services in the Internet environment was proposed, which includes two phases, as well as shows the most effective tools for conducting such a study. The necessity to use not only the traditional tools of advertising to promote the higher education institution, but also Public relations was grounded. The prospect of further research in this direction is the development of a universal study plan of the consumers’ behavior of educational services in the Internet environment with all the features of this area and uses it to improve the effectiveness of marketing activities of higher education.
Keywords: educational service, need, consumer behavior, marketing research, statistical analysis, Internet environment
Fig.: 11. Tabl.: 2. Bibl.: 34.

Zharska Iryna O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, Odesa National Economic University (8 Preobrazhenska Str., Odesa, 65082, Ukraine)
Email: [email protected]
Zinkovska Darya V. – Element, LLC (2 building 35/2 Otamana Chepіhy Str., Odessa, 65003, Ukraine)
Email: [email protected]

Article is written in Ukrainan
Downloads/views: 204

Download article (pdf) -

Reference to this article:
Zharska, Iryna O., and Zinkovska, Darya V. (2014) “Features of the Study of Educational Services Consumers Behavior in the Internet Environment.” Business Inform 6:404–412.


1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 |

 FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

 INFORMATION

The Plan of Scientific Conferences


 OUR PARTNERS


Journal «The Problems of Economy»

Journal «Economics of Development»

  © Business Inform, 1992 - 2022 The site and its metadata are licensed under CC BY-SA. Write to webmaster