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BUSINESS INFORM №5-2015

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12

Section: Economic and Mathematical Modeling
UDC 339.977
Galakhova T. O.
Modeling of Strategic Development of Creative Component of Management of International Companies in the Software and Computer Services Sector (p. 78 - 87)

The article is aimed at exploring the innovative-creative component of management of companies in the software and computer services sector (henceforth – IT-companies), based on its qualitative and quantitative analysis, and studying the correlation relationship between this indicator, research and development costs, as well as company's profit. In results of the study, structural elements of innovative-creative component of management of IT-companies have been identified, its qualitative analysis in the measuring coordinates of «criteria – indicators – showings» has been carried out, and a quantitative analysis has been presented that outlines the author's approach to the development of integral index for development of innovative-creative component of data management of company based on their clustered organization. The conducted comprehensive analysis allows to develop an index of creativity in terms of management system, which in the nonlinear model determines the impact of the optimum amount of research and development costs on the company's profit. The index of creativity characterizes the innovative-creative component of management of IT-companies and represents an integral indicator of its development. It has been proved that the rate of increase in the profit of IT-companies is inversely proportional to the potential profit with the proportionality coefficient – the creativity index of management system. The subject of further research can be conceptualization and improvement of the methodology for the calculation of the integral indicator of the innovative-creative component of management as for IT-companies, so for the companies operating in other economy sectors.
Keywords: innovative-creative component of management, cluster analysis, research and development costs, company's profit, interval of elasticity, index of creativity of management
Fig.: 3. Tabl.: 6. Formulae: 9. Bibl.: 18.

Galakhova Tetiana O. – Postgraduate Student, Department of International Management, Kyiv National Economic University named after V. Hetman (54/1 Peremohy Ave., Kyiv, 03057, Ukraine)
Email: [email protected]

Article is written in Ukrainan
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Reference to this article:
Galakhova, Tetiana O. (2015) “Modeling of Strategic Development of Creative Component of Management of International Companies in the Software and Computer Services Sector.” Business Inform 5:78–87.


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