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KHARKIV NATIONAL ECONOMIC UNIVERSITY, UKRAINE

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BUSINESS INFORM №5-2015

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41

Section: Management and Marketing
UDC 339.138
Muzhylivskyi V. V.
Definition of Market Intelligence and its Role in the Strategic Decision-Making (p. 255 - 259)

The article is aimed to study the essence of the concept of market intelligence as a subsidiary means to informed strategic decisions-making to effectively do business in the conditions of uncertain factors of the market development. As result of the study has been emphasized that market intelligence is comprised of the specific market studies, which focus on improving the quality of business decision-making. A list of major sources of market intelligence has been specified. A study of the sources of information for its further processing and analysis has showed that at the present stage almost any significant data can be freely found on the World Wide Web either by browsing companies websites, specific databases and official financial information, or by means of analyzing the structural, personnel, territorial changes within corporations. Determination of objectives of market intelligence showed that, due to this specific information, companies can solve a large number of issues arising in the process of decision-making, while research of the sectors of consumers of market intelligence confirms the benefit of using such information to companies that produce products and do not provide services.
Keywords: market intelligence, information, business analytics, strategy of development
Fig.: 4. Bibl.: 9.

Muzhylivskyi Vladyslav V. – Candidate of Sciences (Economics), Associate Professor, Department of Finance and Credit, Kharkiv National University of Construction Engineering and Architecture (40 Sumska Str., Kharkіv, 61000, Ukraine)
Email: [email protected]

Article is written in Ukrainan
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Reference to this article:
Muzhylivskyi, Vladyslav V. (2015) “Definition of Market Intelligence and its Role in the Strategic Decision-Making.” Business Inform 5:255–259.


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