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KV #19905-9705 PR dated 02.04.2013.

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KHARKIV NATIONAL ECONOMIC UNIVERSITY, UKRAINE

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BUSINESS INFORM №5-2015

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43

Section: Management and Marketing
UDC 658.15
Shevchuk V. V.
Use of Preventive Crisis Management to Stabilize the Market Position of Enterprise (p. 264 - 268)

The article describes the results of research aimed at the use by Ukrainian enterprises of preventive crisis management, which, unlike the more common crisis management, whose actions are directed to interfering in the already existing crisis situation, consists in preventing the financial effects of crisis in the economic activity of enterprise. Special attention is paid to the peculiarities of preventive management, differences of mechanism for crisis and preventive management of enterprise are described. The object, purpose and mechanism of preventive management have been determined, the methods and tools of management have been provided. The tools of preventive management can be used effectively in the practice of management of Ukrainian enterprises in addressing the organizational-economic problems since the economic performance indicators of most industry sectors display a slump in industrial production and onset of economic crisis.
Keywords: preventive crisis management of enterprise, tools for preventive management, crisis management, financial condition of enterprise
Fig.: 1. Tabl.: 1. Bibl.: 8.

Shevchuk Violetta V. – Candidate of Sciences (Economics), Associate Professor, Department of Business Economics, Business Administration and Regional Development, O. M. Beketov National University of Urban Economy in Kharkiv (17 Marshala Bazhanova Str., Kharkіv, 61002, Ukraine)
Email: [email protected]

Article is written in Ukrainan
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Reference to this article:
Shevchuk, Violetta V. (2015) “Use of Preventive Crisis Management to Stabilize the Market Position of Enterprise.” Business Inform 5:264–268.


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