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BUSINESS INFORM №9-2015

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63

Section: Management and Marketing
UDC 358.5
Koiuda V. O., Pasko M. I.
Methodological Approach to Business Planning of Development of Enterprise (p. 394 - 402)

In a competitive environment, development of enterprise depends largely on its substantiation on the basis of business planning. Formation of business plan for enterprise requires an informed approach to its prospects and potentials for successful operation, proposals of new products (works, services) to meet the needs of consumers. A methodological approach to developing a business plan is proposed, which takes into account particular characteristics for a particular enterprise on the basis of the «black box» components and in interdependence with preparation – development – adoption and implementation of managerial decisions. Stages of the process of forming a business plan were clarified and supplemented (information-retrieval, preparatory-analytic, development) concerning the areas of managerial decisions within the frames of business planning, where management is a key component in determining the ways and the in concretization of goals and objectives of the structural units for strategic development.
Keywords: business plan (B-P), «black box», managerial decisions, stages of forming a B-P, B-P development technology
Fig.: 2. Tabl.: 2. Bibl.: 24.

Koiuda Vira O. – Candidate of Sciences (Economics), Professor, Head of the Department, Department of Management, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Pasko Maryna I. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, Logistics and Economics, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainan
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Reference to this article:
Koiuda, Vira O., and Pasko, Maryna I. (2015) “Methodological Approach to Business Planning of Development of Enterprise.” Business Inform 9:394–402.


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