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BUSINESS INFORM №9-2015

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69

Section: Management and Marketing
UDC 339.138:334735(477)
Stetsenko V. V.
The Complex System for Management of Marketing Communications in Enterprises (p. 433 - 437)

The article is aimed to highlight the issue of organizational provisions for the marketing communications management process at the consumer cooperation enterprises in Ukraine. It is suggested to consider the complex system for management of marketing communications in the indicated enterprises as a set of management, information, financial, material, and other resources in the field of communications, which ensure the readiness and the ability of enterprises to interact with community, to influence the latter, to organize its appropriate actions taking into account changes in competition and the external marketing environment. It is specified that the complex system for management of marketing communications covers three blocks: information system for management of marketing communications (accumulation of information resources and management of the internal information resources), system for marketing management of communications (planning, implementation, control) and system for support of marketing communications (HR, marketing and anti-crisis support).
Keywords: marketing communications, management, information system for management of marketing communications, system for marketing management of communications, system for support of marketing communications
Fig.: 1. Bibl.: 8.

Stetsenko Volodymyr V. – Candidate of Sciences (Economics), Associate Professor, Department of Economic Theory and Applied Economics, Poltava University of Economics and Trade (3 Kovalia Str., Poltava, 36014, Ukraine)
Email: [email protected]

Article is written in English
Downloads/views: 27

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Reference to this article:
Stetsenko, Volodymyr V. (2015) “The Complex System for Management of Marketing Communications in Enterprises.” Business Inform 9:433–437.


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