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BUSINESS INFORM №11-2015

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33

Section: Economics of Trade and Services
UDC 338.46(48).017
Rakhman M. S.
A Market Analysis of Hospitality Industry Development as a Part of Tourism in Ukraine. (p. 205 - 212)

The article is concerned with examining the current state, main problems and prospects of the development of hospitality industry in Ukraine as the main component of the travel and tourism industry. Hotel services are proved to be a key indicator of the hotel product providing customers with a wide range of hotel services. A market study of hotel infrastructure and other similar kinds of accommodation by ownership as well as the structure of accommodated guests in dynamics have been carried out. The influence of the general political, social and economic factors on the development of hospitality industry as well as decline in demand among domestic and foreign tourists have been considered. The perspective directions for travel and hospitality industry development have been offered to set up a highly profitable hospitality industry able to meet the needs of both domestic and foreign tourists according to the latest global trends, taking into account natural-recreational, socio-economic, historical-cultural of the country and its national characteristics.
Keywords: service, hotel product, means of accommodation, tourist, foreigner, room supply, rating, forecast
Fig.: 5. Tabl.: 3. Bibl.: 21.

Rakhman Mahbubur S. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

Article is written in Ukrainan
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Reference to this article:
Rakhman, Mahbubur S. (2015) “A Market Analysis of Hospitality Industry Development as a Part of Tourism in Ukraine..” Business Inform 11:205–212.


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