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KHARKIV NATIONAL ECONOMIC UNIVERSITY, UKRAINE

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BUSINESS INFORM №11-2015

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32

Section: Economics of Trade and Services
UDC 658.849
Tkachenko S. О., Diadin A. S.
Electronic Commerce: Ways to Improve the Culture of Servicing Customers (p. 200 - 204)

The article considers the main types of e-commerce and their features. A comparative characteristic of both stationary and virtual stores has been provided. The most complete classification of the forms of e-commerce for the present, according to the authors, has been defined. The approaches by domestic and foreign scientists to the definition of essence of the notion of «electronic commerce» have been generalized and systematized. Analyzing the materials, published in the scientific literature, the authors try to assess the benefits of e-commerce, which would contribute to improving the quality of customer service. Particular attention is paid to the definition of the quality of commercial servicing, as it is the key to successful business.
Keywords: distance trade, e-commerce, nature of e-commerce, classification of e-commerce
Fig.: 1. Tabl.: 1. Bibl.: 12.

Tkachenko Serhii О. – Candidate of Sciences (Economics), Associate Professor, Head of the Department, Department of Social and Economic Disciplines, Kharkiv National University of Internal Affairs (27 Lva Landau Ave., Kharkіv, 61080, Ukraine)
Email: [email protected]
Diadin Andrii S. – Candidate of Sciences (Economics), Associate Professor, Department of Social and Economic Disciplines, Kharkiv National University of Internal Affairs (27 Lva Landau Ave., Kharkіv, 61080, Ukraine)
Email: [email protected]

Article is written in Ukrainan
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Reference to this article:
Tkachenko, Serhii О., and Diadin, Andrii S. (2015) “Electronic Commerce: Ways to Improve the Culture of Servicing Customers.” Business Inform 11:200–204.


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