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KHARKIV NATIONAL ECONOMIC UNIVERSITY, UKRAINE

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BUSINESS INFORM №11-2015

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34

Section: Economics of Trade and Services
UDC 338.48
Yatsun L. M., Markarova S. A.
Managing the Tourism Activities of Enterprises: Development Conception and Modernization Strategy (p. 213 - 219)

The article is concerned with establishing new conditions, settings, patterns for managing tourism activity as a modernization strategy and the concept of enterprise development in order to accelerate the adaptation of tourism business to the trends in changes of the external environment. Based on findings of the leading representatives of academic community, the author's vision of formation of the conception of tourism activities has been proposed, taking into consideration priority of the organizational-intellectual solutions as the dominant of transformational change processes to meet increased requirements to the product of clientele. According to results of the study, a set of new conditions and settings for development of tourism activities has been proposed, ensuring an irreversible transition to a better quality condition, maintaining the competitive positions and expanding the set of distinctive advantages. Propositions of transformational changes in the management strategy have been made, forming individual combinations in both managerial decisions and tourism product, supporting the actively adaptive nature of enterprise activity. The groundwork for prospective redesign of tourism enterprise activities in the intellectual projection of formating the strategy development, adapted to the trends in changes of the both internal and external environment, has been laid.
Keywords: tourism activity, conception, management, modernization, tourism product, efficiency
Fig.: 3. Bibl.: 14.

Yatsun Leonid M. – Candidate of Sciences (Economics), Professor, Head of the Department, Department of International Management and Tourism, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]
Markarova Svitlana A. – Assistant, Department of International Management and Tourism, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]

Article is written in Ukrainan
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Reference to this article:
Yatsun, Leonid M., and Markarova, Svitlana A. (2015) “Managing the Tourism Activities of Enterprises: Development Conception and Modernization Strategy.” Business Inform 11:213–219.


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