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BUSINESS INFORM №11-2015

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63

Section: Management and Marketing
UDC 658.16
Grosul V. A., Zhyliakova O. V.
Essence and Features of Formation of an Anti-Crisis Strategy of Enterprise in Conditions of VUCA World (p. 393 - 399)

The article substantiates the necessity of formation of an anti-crisis strategy of enterprise. Analysis, systematization and generalization of scientific works by both domestic and foreign scientists have provided for consideration of essence and content of anti-crisis strategy, as well as have helped to highlight the main essential features of this category. The features of formation of an anti-crisis strategy in today's VUCA world, which opens a new phase in the development of enterprises, have been identified. A model of VUCA key staff competences, necessary for the formation and implementation of an anti-crisis strategy of enterprise, has been built. A list of the VUCA anti-crisis competences, a forming element of which is the tolerance for uncertainty, has been proposed.
Keywords: anti-crisis strategy, uncertainty, adaptability, turbulence, VUCA world, VUCA anti-crisis competences
Fig.: 2. Tabl.: 1. Bibl.: 19.

Grosul Victoria A. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Economics and Management, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]
Zhyliakova Olena V. – Candidate of Sciences (Economics), Associate Professor, Department of Finance and Accounting, Kharkiv State University of Food Technology and Trade (333 Klochkіvska Str., Kharkіv, 61051, Ukraine)
Email: [email protected]

Article is written in Ukrainan
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Reference to this article:
Grosul, Victoria A., and Zhyliakova, Olena V. (2015) “Essence and Features of Formation of an Anti-Crisis Strategy of Enterprise in Conditions of VUCA World.” Business Inform 11:393–399.


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