BUSINESS INFORM №12-2017

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Section: International Economic Relations
UDC 334.7.021
Lazarenko V. Y., Sardak Y. I.
The Project Approach in Organization of Foreign Economic Activity as a Means of Increasing Competitiveness of Industrial Enterprise (p. 93 - 99)
The article is aimed at studying the organization of foreign economic activity of industrial enterprise in case of introduction of project approach to its management. New conditions of doing business in terms of aircraft building enterprises, consisting in the transition to production according to international standards, require a modern approach to the solution of the range of issues. In conditions of limited internal financial resources of company and high expenses connected with entering the foreign market, it is extremely important to define the priority directions of foreign economic activity and the most optimal mechanisms of its organization and management. The functioning of the sphere of foreign economic activity of industrial enterprise in case of introduction of project approach to management has been analyzed. The essence, features and the main parameters of project approach as a means of increasing the competitiveness of enterprise have been defined. Priorities of the large-scale enterprise development strategy have been analyzed and suggested by means of carrying out the project method of organization of foreign economic activity.
Keywords: project approach (management), foreign economic activity, industrial enterprise, matrix structure, organization.
Fig.: 4. Tabl.: 1. Bibl.: 8.

Lazarenko Vladimir Ye. – Doctor of Sciences (Economics), Professor, Department of Marketing and Management of Foreign Economic Activity, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]
Sardak Yana I. – Master, Department of Marketing and Management of Foreign Economic Activity, V. N. Karazin Kharkiv National University (4 Svobody Square, Kharkіv, 61022, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Lazarenko, Vladimir Ye., and Sardak, Yana I. (2017) “The Project Approach in Organization of Foreign Economic Activity as a Means of Increasing Competitiveness of Industrial Enterprise.” Business Inform 12:93–99.

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