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KHARKIV NATIONAL ECONOMIC UNIVERSITY, UKRAINE

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BUSINESS INFORM №2-2018

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22

Section: Economics of Trade and Services
UDC 339.138
Shymko O. V.
Diversification as a Strategic Direction for the Development of Trade Enterprises (p. 159 - 163)

The article is concerned with solving of the theoretical, methodological and applied questions of diversification of activity of trading enterprises at the consumer market of Ukraine in conditions of aggravation of competition along with activation of global transformational processes. The economic essence, role, and purpose of diversification of activity of enterprise as economic process together with the integral element of its growth are disclosed, advantages and threats are defined. Diversification as a way of enterprise development is considered in the context of economic management (system, economic, managerial aspects). The motives determining the choice of diversification strategy as growth strategies and the factors influencing its choice are determined. The sectoral features of diversification of trading enterprises activity and criteria for determining the degree of diversification (by commodity segments, markets, and types of business) are considered. The contemporary tendencies of diversification of activity of trading enterprises at the consumer market of Ukraine are researched.
Keywords: trade enterprise, diversification of activity, motives of diversification, types and levels of diversification, directions of diversification.
Bibl.: 14.

Shymko Olha V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, Rivne State Humanitarian University (12 Stepana Bandery Str., Rivne, 33028, Ukraine)
Email: volodya217@ ukr.net

Article is written in Ukrainan
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Reference to this article:
Shymko, Olha V. (2018) “Diversification as a Strategic Direction for the Development of Trade Enterprises.” Business Inform 2:159–163.


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