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The Conceptual Principles of the Competitiveness Management System of Higher Education Institutions: Prerequisites for Their Economic Interaction
Androshchuk I. O., Horpynchenko M. V., Lypchanskyi V. O., Ptashko P. M.

Androshchuk, Ilona O. et al. (2025) “The Conceptual Principles of the Competitiveness Management System of Higher Education Institutions: Prerequisites for Their Economic Interaction.” Business Inform 11:272–279.
https://doi.org/10.32983/2222-4459-2025-11-272-279

Section: Education and Science

Article is written in Ukrainian
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UDC 378:338

Abstract:
The transformation of the higher education market is accompanied by competition for applicants, grants, partnerships, and employers’ trust; formula-based funding, ESG requirements, digitalization, micro-credentials, and pressure from global EdTech platforms require higher education institutions (HEIs) not only to «be of high quality» but to systematically maintain and build their competitiveness. Moreover, in countries facing demographic decline and high economic turbulence, challenges related to financial resilience, graduate employability, R&D commercialization, and integration with regional clusters intensify – heightening the relevance of studying the prerequisites for economic interaction between HEIs and stakeholders. The aim of the article is to develop a conceptual model of a competitiveness management system for HEIs that aligns institutional strategy with the economic interaction of stakeholders (the State, business, learners, and communities) through funding mechanisms, partnerships, and assessment of their effectiveness. The methodology draws on analysis of the literature and regulatory framework, stakeholder mapping, comparative benchmarking, and structural-logical modeling; the study takes into account provisions of legislation on higher education and quality assurance. The study yields the conceptual foundations of a management system that: defines the roles and responsibilities of ecosystem actors (the State – standards, accreditation, State-funded places; the university – strategy, quality, human resources, infrastructure; business – work-based learning, dual education, joint R&D; communities and alumni – support networks and employment); describes key processes (admissions, learning pathways, career support, R&D commercialization, international projects, digital governance and ESG measurement); and aligns impact indicators (supply/demand, quality of training, funding structure, employment, internationalization, R&D income, digital maturity, environmental and social metrics). The article identifies systemic trends that weaken HEIs’ positions: demand–supply imbalances, declining training quality, reductions in public funding amid commercialization, massification with a deteriorating employment structure, low pay and brain drain, ageing physical infrastructure, dormitory shortages, intensifying competition for students, and private HEIs’ pricing advantages. An interaction scheme between HEIs and key stakeholders is proposed. The practical significance lies in shaping a roadmap for transitioning to an entrepreneurial university model and providing tools to enhance resilience and performance under demographic and financial constraints; the scholarly novelty lies in integrating fragmented approaches into a single, integrated system for managing HEI competitiveness.

Keywords: competitiveness of higher education institutions; stakeholders; formula-based funding; ESG (quality standards), digitalization of management, R&D commercialization, economic interaction.

Fig.: 2. Bibl.: 8.

Androshchuk Ilona O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics, Management and Commercial Activity, Central Ukrainian National Technical University (8 Universytetskyi Ave., Kropyvnytskyi, 25006, Ukraine)
Email: [email protected]
Horpynchenko Maksym V. – Postgraduate Student, Department of Economics, Management and Commercial Activities, Central Ukrainian National Technical University (8 Universytetskyi Ave., Kropyvnytskyi, 25006, Ukraine)
Lypchanskyi Volodymyr O. – Candidate of Sciences (Pedagogy), Associate Professor, Central Ukrainian National Technical University (8 Universytetskyi Ave., Kropyvnytskyi, 25006, Ukraine)
Ptashko Pavlo M. – Postgraduate Student, Department of Economics, Management and Commercial Activities, Central Ukrainian National Technical University (8 Universytetskyi Ave., Kropyvnytskyi, 25006, Ukraine)

List of references in article

Androshchuk I., Shchelnyk O. & Horpynchenko M. (2024). Implementation of the Progressive Approaches to Quality Management in HEIs: Best Practices of Foreign Countries. Efektyvna ekonomika, 8. https://doi.org/10.32702/2307-2105.2024.8.61
De Wit J. W. M. (2002). Internationalization of Higher Education in the United States of America and Europe. Greenwood Press.
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Knight J. (2003). Internationalization of Higher Education: Practices and Priorities: 2003 IAU Survey Report. International Association of Universities.
Postanova Kabinetu Ministriv Ukrainy «Deiaki pytannia Derzhavnoi sluzhby yakosti osvity Ukrainy» vid 14.03.2018 r. № 168 [Resolution of the Cabinet of Ministers of Ukraine 'Certain Issues of the State Service of Education Quality of Ukraine' dated March 14, 2018, No. 168] (2018, March 14). https://zakon.rada.gov.ua/laws/show/168-2018-p/ed20191203#Text
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Zakon Ukrainy «Pro hromadski obiednannia» vid 22.03.2012 r. № 4572-VI [Law of Ukraine 'On Public Associations' dated March 22, 2012, No. 4572-VI]. https://zakon.rada.gov.ua/laws/show/4572-17#Text
Zakon Ukrainy «Pro vyshchu osvitu» vid 01.07.2014 r. № 1556-VII [Law of Ukraine 'On Higher Education' dated July 1, 2014, No. 1556-VII]. https://zakon.rada.gov.ua/laws/show/1556-18#Text

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