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Liburkina L. M.

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Sustainable Recovery of Recreation, Tourism, and Hospitality Sectors in the Post-War Period: The Conception of Camping Network Development
Ryabev A. A.

Ryabev, Anton A. (2025) “Sustainable Recovery of Recreation, Tourism, and Hospitality Sectors in the Post-War Period: The Conception of Camping Network Development.” Business Inform 11:752–752.
https://doi.org/10.32983/2222-4459-2025-11-752-752

Section: Management and Marketing

Article is written in Ukrainian
Downloads/views: 0

UDC 338.48

Abstract:
The article presents approaches for the sustainable recovery of Ukraine’s recreation, tourism, and hospitality sectors in the post-war period based on the development of a technological conception for a camping network. It is shown that deep structural imbalances, infrastructure destruction, loss of trust from international consumers, increased ecological risks, and limited investment resources require integrated solutions that can combine economic, social, environmental, and image-related development goals. Based on the analysis of recent studies and post-conflict experiences from other countries, it has been found that existing approaches mainly focus on the sustainability of tourism socio-ecological systems, demand management, and territory monitoring, but do not provide specific infrastructure models for rebuilding the recreation and tourism network in post-war Ukraine. A technological conception has been proposed for the creation of a network of campsites as a modular, environmentally focused, and digitally managed infrastructure system, integrated into the spaces of recreational areas and tourist routes. The principles of modularity and flexibility in the development of facilities, technological environmental sustainability, recreational zoning and load control, continuous digital monitoring, service differentiation for various categories of users, integration with cycling, hiking, water, car, and motorcycle routes, as well as partnerships with united territorial communities, businesses, the State, and municipal enterprises, have been formulated. A phased model for implementing the conception has been detailed – from pilot projects in individual UTCs to the scaling of the network through franchising, standardization, and digital coordination, with the establishment of unified standards of quality and environmental responsibility. Outlined are possible financial mechanisms to support the creation of a network of campsites, including government programs, international grants, public-private partnerships, crowdfunding, ESG investments, staged financing of a minimally viable product, and microloans to local businesses. It is demonstrated that implementing the proposed conception will promote the development of active tourism, diversify recreational offerings, create new jobs, strengthen the financial base of local communities, reduce environmental pressure on protected areas, and rebrand Ukraine as a country of green and active tourism. At the same time, attention is drawn to the need to take into account security constraints, potential conflicts of interest among participants, and environmental risks, which highlights the importance of phased implementation, insurance and contingency mechanisms, and flexible management models for the campground network in the post-war period. The scientific novelty and practical significance of the proposed approaches for Ukraine’s regional development are also emphasized.

Keywords: tourism recovery, campground network, sustainable development, post-war period, united territorial communities, investment models, digital monitoring.

Tabl.: 1. Bibl.: 14.

Ryabev Anton A. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Tourism and Hospitality, O. M. Beketov National University of Urban Economy in Kharkiv (17 Chornohlazivska Str., Kharkіv, 61002, Ukraine)
Email: [email protected]

List of references in article

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