BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

Development of Tourism Infrastructure Resources in Ukraine: Creation and Implementation of New Elements
Pokolodna M. M.

Pokolodna, Mariia M. (2025) “Development of Tourism Infrastructure Resources in Ukraine: Creation and Implementation of New Elements.” Business Inform 8:241–251.
https://doi.org/10.32983/2222-4459-2025-8-241-251

Section: Economics of Trade and Services

Article is written in Ukrainian
Downloads/views: 0

Download article (pdf) -

UDC 338.48

Abstract:
The article provides a substantiation for the proposal to develop tourism infrastructure resources through the creation and implementation of a new element, specifically proposing the establishment of a «Tourist Service Center» for united territorial communities in Ukraine. The author presents the results of an analysis of recent studies and publications on tourism infrastructure, which identified four directions of current research: publications focused on studying the composition of tourism infrastructure elements and, more broadly, the aspects of its functioning as an integrated system; publications examining specific aspects of the functioning of tourism infrastructure; publications examining individual components of tourism infrastructure, their importance and development; and studies primarily focused on the regional dimension of tourism infrastructure development. This allowed for determining the relevance and the insufficient study of infrastructural resource support at the local level, particularly within territorial communities. The next step was to identify the overall issues concerning the development of recreational and tourism activities in the united territorial communities, which made it possible to formulate a detailed list of relevant questions and challenges for the development of these activities, including those related to the impact of military actions on the territories of the united territorial communities. These summaries also demonstrate that infrastructural provision, its quality, substantive content, damage due to armed aggression events, and limited financial resources for development remain relevant for research and for generating appropriate proposals for the development of local tourism and recreational activities within territorial communities. The proposed solution to these problematic issues and requests introduced the conception of a multifunctional facility as a comprehensive element of tourist infrastructure. The idea of such an element of tourist infrastructure is that for small and economically disadvantaged local communities, which cannot develop several tourist infrastructure facilities at the same time, it is advisable to combine all possible elements under one roof. At the same time, this service center operates not only for visiting tourists but also for the local population. The study developed the mission of the «Tourist Service Center», defined its values, and outlined its main objectives, including: performing the role of a DMO (Destination Management Organization); developing and implementing a list of tourist services; maintaining existing recreational areas of the community in proper condition; developing tourist, excursion, and ecological trails; preparing projects for the creation of new recreational areas; raising funds for the humanitarian development of the community, including through fundraising activities; preparation of documentation and projects, participation in the implementation of tourism initiatives; providing opportunities for non-formal education in the field of tourism; accounting, research, and preservation of tourism resources, among others. The study also identifies segments of the target audience of the center’s service users. A business model for the «Tourist Service Center» was developed based on the CANVAS methodology, which consists of filling in 9 blocks and allows for a comprehensive description of activities as well as identifying weaknesses and growth opportunities of the project.

Keywords: united territorial community, recreational activities, tourism infrastructure resources, tourism.

Fig.: 1. Bibl.: 17.

Pokolodna Mariia M. – Candidate of Sciences (Geography), Associate Professor, Associate Professor, Department of Tourism and Hospitality, O. M. Beketov National University of Urban Economy in Kharkiv (17 Chornohlazivska Str., Kharkіv, 61002, Ukraine)
Email: [email protected]

List of references in article

Albeshchenko, O. S. (2021). Tendentsii rozvytku ob’yednanykh terytorialnykh hromad – yak turystychnoi destynatsii [Development trends of united territorial communities as a tourist destination]. Modern Economics, 29, 6–10.
Business Model Canvas (BMC) Explained – Atlassian. (b.d.). https://www.atlassian.com/work-management/project-management/business-model-canvas
Chy mozhe hromada zrobyty turyzm prybutkovym biznesom? [Can a community make tourism a profitable business?]. (b.d.). https://www.ukrinform.ua/rubric-tourism/2562245-ci-moze-gromada-zrobiti-turizm-pributkovim-biznesom.html
Hudzenko, K., & Pokolodna, M. (2023). Pidkhody do vyvchennia turystskoi infrastruktury v umovakh hlobalizatsii [Approaches to the study of tourist infrastructure in the context of globalization]. U Suchasni tendentsii rozvytku industrii hostynnosti: zb. tez dop. IV Mizhnar. nauk.-prakt. konf. (s. 259–261). Lviv: LDUFK im. Ivana Boberskoho.
Hudzenko, K. V., & Pokolodna, M. M. (2023). Aktualni tendentsii rozvytku sfery turyzmu i hostynnosti: stvorennia ta vprovadzhennia novykh elementiv turystskoi infrastruktury [Current trends in the development of tourism and hospitality: creation and implementation of new elements of tourist infrastructure]. U Perspektyvy rozvytku terytorii: teoriia i praktyka. Postvoienne vidnovlennia: materialy VII Mizhnar. nauk.-prakt. konf. zdobuvachiv vyshchoi osvity i molodykh uchenykh (s. 495–497). Kharkiv: KhNUMH im. O. M. Beketova. https://science.kname.edu.ua/images/dok/konferentsii/2023/Tezy_2023/Zbirka_tez_16_17_11_23.pdf
Hutsal, L., & Shorobura, I. (b.d.). Formuvannia turystychnoi pryvablyvosti terytorialnykh hromad v Ukraini. Ekonomika ta suspilstvo, 49. https://doi.org/10.32782/2524-0072/2023-49-47
Karyi, O. I., & Hlynskyi, N. Yu. (2020). Ob’yednannia zusyl terytorialnykh hromad z metoiu vykorystannia yikh turystychno-rekreatsiinoho potentsialu. Efektyvna ekonomika, 5. http://www.economy.nayka.com.ua/?op=1&z=78866
Lokalnyi turyzm yak instrument ekonomichnoho zrostannia hromady [Local tourism as a tool for economic growth of the community]. (b.d.). https://i-lug.gov.ua/news/lokalnij_turizm_jak_instrument_ekonomichnogo_zrostannja_gromadi?utm_source=chatgpt.com
Melnyk, A. V., Melnyk, N. V., Kacharovskyi, R. Ye., & Seleznova, O. V. (2023). Determinanty formuvannia turystychnoi pryvablyvosti ob’yednanykh terytorialnykh hromad. Ahrosvit, 2, 35–41.
Merezha orhanizatsii z upravlinnia destynatsiiamy Ukrainy (DMO) [Network of destination management organizations of Ukraine (DMO)]. (b.d.). https://nto.ua/dmonetwork_ua.html
Petrakov, Ya., Kulinich, M., Chmyr, O., Kopyl, O., Ostapenko, P., & Ostapenko, D. (2022). Tsentr kulturnykh posluh u terytorialnii hromadi: posibnyk [Center for cultural services in the territorial community: a guide]. Kyiv: Ministerstvo kultury ta informatsiinoi polityky Ukrainy, Tovarystvo doslidnykiv Ukrainy. https://kyiv-heritage.com/sites/default/files/Tsentr%20kulturn%20posl%20v%20ter%20hromadi%202022%20pos%20Chastyna%201%20103s.pdf
Rozdatkovi materialy na treninh «Formuvannia turystychnoi pryvablyvosti hromady» [Handouts for the training "Formation of tourist attractiveness of the community"]. (b.d.). http://sg.vn.ua/wp-content/uploads/2019/09/Koval-tourism-OTG.pdf
Rozvytok turyzmu v hromadakh: yevropeiskyi dosvid ta Ukraina [Development of tourism in communities: European experience and Ukraine]. (b.d.). https://www.if.gov.ua/news/rozvytok-turyzmu-v-hromadakh-ievropeiskyi-dosvid-ta-ukraina
Turystychnyi potentsial hromad pid chas voiennoho stanu [Tourist potential of communities during martial law]. (b.d.). https://hromady.org/turistichnij-potencial-gromad-pid-chas-voyennogo-stanu/
Turyzm yak priorytet rozvytku turyzmu v hromadi [Tourism as a priority for tourism development in the community]. (b.d.). https://school.tourinform.org.ua/programa-rozvytku-turyzmu-gromady/
Turyzm yak stymul rozvytku hromady [Tourism as an incentive for community development]. (b.d.). https://www.oblradack.gov.ua/turizm-yak-stimul-rozvitku-gromadi
Yak rozvyvaty vnutrishnii turyzm: 5 porad dlia OTH [How to develop domestic tourism: 5 tips for the UTC]. (b.d.). https://uhp.org.ua/yak-rozvyvaty-vnutrishnij-turyzm-5-porad-dlya-otg/

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster