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Forming a Rational Strategy for the Efficiency of Export-Import Activities
Kupriianov V. M.

Kupriianov, Vladyslav M. (2025) “Forming a Rational Strategy for the Efficiency of Export-Import Activities.” Business Inform 9:132–141.
https://doi.org/10.32983/2222-4459-2025-9-132-141

Section: Regional Economy

Article is written in English
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UDC 339.564

Abstract:
The article addresses the relevant issue of the absence of a clearly defined strategy for the efficiency of export-import activities in the context of growing geopolitical instability and a modern market environment characterized by high dynamism and uncertainty. The aim of the article is to explore the formation of a specifically rational strategy for the efficiency of export-import activities, as improving the efficiency of such activities becomes a key factor in ensuring stable development and strengthening the economic resilience of enterprises, regions, and the national economy. The article analyzes existing approaches to defining the concepts of ratio, rational, and rationality and identifies the key differences between a strategy and a rational strategy. The article substantiates the appropriateness of forming a rational strategy – a strategy based on applying ratio as a guiding principle and meeting the clear criteria of «rational». As a result of the conducted study, a specific definition of a rational strategy for the efficiency of export-import activities has been proposed. A methodology for developing a rational strategy to enhance the efficiency of export-import activities has been created, with its stages clearly substantiated. An example of the implementation of one of the key stages of this methodology is presented – conducting an evaluation of the efficiency of export-import activities in the Kharkiv region. The analysis of efficiency indicators for export-import activities in the Kharkiv region made it possible to identify the main efficiency issues and outline potential strategic directions for improvement, confirming the importance of this stage and its logical connection to the content of subsequent stages of the methodology. Particular attention is given to the problem of low diversification of export-import flows, which increases the risks of weakening the economic stability of business entities. Diversification indicators were calculated to assess the level of diversification of export-import flows, and the results confirm the need to expand sales and supply markets as a direct means of increasing the efficiency of export-import activities. A promising direction for further research is the application of the obtained results for the practical development of rational strategies to enhance the efficiency of export-import activities at the macro, meso, and micro levels.

Keywords: rational strategy, efficiency, export-import activities, strategy formation technology, diversification indicators.

Fig.: 2. Tabl.: 4. Formulae: 3. Bibl.: 20.

Kupriianov Vladyslav M. – Postgraduate Student, Department of Economic and Mathematical Modeling, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

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