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Management of Competitiveness of Business Organizations in the Agrarian Sector
Makhsma M. B., Banshchykov P. H.

Makhsma, Mariia B., and Banshchykov, Petro H. (2025) “Management of Competitiveness of Business Organizations in the Agrarian Sector.” Business Inform 9:239–246.
https://doi.org/10.32983/2222-4459-2025-9-239-246

Section: Agricultural Economics and Agribusiness

Article is written in Ukrainian
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UDC 005.34:338.43.02

Abstract:
The aim of the article is to analyze the current state of competitiveness of an agrarian enterprise using the example of a farming enterprise and to determine ways to enhance its competitiveness under the current conditions of wartime challenges. The agrarian sector enterprises in Ukraine over the past six years have faced enormous difficulties in conducting business activities due to COVID-19 pandemic quarantine restrictions and the full-scale war. This, in the first year of the war, led to a significant drop in agricultural production volumes, deterioration of the financial results of agro-enterprises, and, consequently, a decrease in their competitiveness. By the second year of the war, many agro-enterprises managed to adapt to the wartime conditions of business activity and stabilize production volumes and product sales. At the same time, returning to the pre-war level has not yet been achieved. In the context of prolonged war, agrarian enterprises must be resilient and consistently work on maintaining and enhancing their competitiveness. The farm examined in this article, «Veselyi Kut», is a typical small agrofirm with a medium level of competitiveness, which, despite numerous wartime challenges, has managed to remain profitable, although production volumes have significantly declined. Efficient approaches to increasing competitiveness for such an agrarian enterprise include: implementing digital agro-monitoring, which involves using innovative technology such as drones, moisture sensors, and conducting satellite field analysis to improve the efficiency of agronomic decisions; refining marketing strategies focused on utilizing agro-platforms for B2B sales, Facebook Marketplace, and their own online resources; modernization of the machine-tractor fleet, including the acquisition of mini-equipment with GPS systems; development of an analytical model for competitive market monitoring, particularly through Benchmarking and Business Intelligence. Implementing the proposed measures to improve business management will enable the agrarian enterprise to increase economic efficiency, strengthen its stability and competitiveness, and support its development based on the principles of sustainable development.

Keywords: competitiveness, management, administration, farming enterprise, enterprise, agribusiness.

Tabl.: 3. Bibl.: 11.

Makhsma Mariia B. – Doctor of Sciences (Economics), Professor, Professor, Department of Social Structures and Social Relations, Taras Shevchenko National University of Kyiv (60 Volodymyrska Str., Kyiv, 01033, Ukraine)
Email: [email protected]
Banshchykov Petro H. – Candidate of Sciences (Economics), Professor, Professor, Department of Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]

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