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Enhancing the Management System of Innovative and Investment Activities of Banking Institutions in the Context of Economic Digitalization, Transformational, and European Integration Processes
Tkachenko Y. V., Zveruk L. А.

Tkachenko, Yurii V., and Zveruk, Liudmyla А. (2025) “Enhancing the Management System of Innovative and Investment Activities of Banking Institutions in the Context of Economic Digitalization, Transformational, and European Integration Processes.” Business Inform 9:332–341.
https://doi.org/10.32983/2222-4459-2025-9-332-341

Section: Finance, Money Circulation and Credit

UDC 336.71:005.591.6:004

Abstract:
The article presents a comprehensive analysis of the management system for innovative and investment activities of banking institutions in the context of economic digitalization, transformational challenges, and European integration processes. The relevance of the study stems from the need to rethink the role of banks as key agents of macro-financial stability and drivers of Ukraine’s economic recovery amid unprecedented challenges associated with accelerated digital transformation and intensified competition from fintech companies. The aim of the article is to conduct a comprehensive analysis of the management system of banks’ innovative and investment activities as a complex socioeconomic system and to identify ways to improve it in the context of transformational challenges and European integration processes. The methodological foundation of the research consists of system, structural-functional, economic-statistical, and comparative analyses, as well as a content analysis of theoretical approaches to the issue of managing banking innovations. The article conducts a critical analysis of the evolution of theoretical conceptions of innovation management – from the classical ideas of J. Schumpeter about innovations as a driving force of economic development to contemporary approaches by D. Besanko, R. Brown, P. Tufano, and C. Christensen, which clarify the specifics of banking innovations in the context of the digital economy. It is argued that innovation-investment activity is a single, inseparable process that constitutes the core of the modern banking business model, as innovations are impossible without investment support, and investments lose their effectiveness without an innovative component. An original classification of banking innovations is presented, covering six types: product, process (technological), marketing, organizational, social, and security innovations. Particular attention is given to the latter, which have become critically important in the context of heightened cyber threats. The evolution of innovation management conceptions is discussed, from linear «technology push» models to contemporary paradigms: Agile, Lean Startup, Design Thinking, Open Innovation, and Ecosystem & Platform Strategy. It is demonstrated that Banking-as-a-Service (BaaS) and open banking are key trends in transforming the banking model. The unique characteristics of managing innovation processes in banks are identified: a strict regulatory environment, prioritization of security and risk management, complexity of integration with legacy IT systems, challenges in protecting intellectual property, and the conservatism of corporate culture. A typology of strategic models for innovation development in banks is presented: technology leader, follower, niche player, and ecosystem integrator. Based on the analysis of international experiences of leading banks (J. P. Morgan Chase, DBS Bank, Goldman Sachs) and EU regulatory practices (PSD2 directive, regulatory sandboxes), key adaptation directions for Ukrainian banks have been formulated: accelerated implementation of Open Banking and API platforms, building partnership ecosystems, investment in AI solutions for risk management, focus on niche innovations, and development of in-house innovation labs. Special attention was given to the experience of countries that have faced crises (Israel, South Korea), which highlights the importance of the symbiosis between security technologies and financial innovations. The research findings have practical significance for developing strategies for the digital transformation of Ukrainian banks, adapting European standards for innovation regulation, and shaping State support policies for banking innovation development in the context of post-crisis economic recovery.

Keywords: innovative-investment activities, banking innovations, digitalization, innovation management, fintech, open banking, European integration, transformational processes.

Tabl.: 1. Bibl.: 26.

Tkachenko Yurii V. – Candidate of Sciences (Economics), Associate Professor, Head of Department, Department of Scientific Methodological Work and Postgraduate Education, Kyiv Branch of the National Scientific Center «Institute of Forensic Expertise named after Honored Professor M. S. Bokarius» of the Ministry of Justice of Ukraine (6 Kostanaiska Str., Kyiv, 03118, Ukraine)
Email: [email protected]
Zveruk Liudmyla А. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Finance, Banking and Insurance, Kyiv Cooperative Institute of Business and Law (18 Yulii Zdanovskoi Str., Kyiv, 03022, Ukraine)
Email: [email protected]

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