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RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS of Ukraine (KHARKIV, UKRAINE)

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According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

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Liburkina L. M.

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Digital Platforms as a Driver for Scaling Innovative Startup Projects
Nechyporuk O. V.

Nechyporuk, Oksana V. (2026) “Digital Platforms as a Driver for Scaling Innovative Startup Projects.” Business Inform 2:113–119.
https://doi.org/10.32983/2222-4459-2026-2-113-119

Section: Innovative Processes

Article is written in Ukrainian
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UDC 005.591.6:004.738.5

Abstract:
In the current context of the digital economy, digital platforms play a significant role in shaping the competitiveness of innovative enterprises by creating new opportunities for scaling startup projects. The rapid development of information and communication technologies, the spread of platform-based business models, and the increasing significance of digital ecosystems are substantially transforming traditional approaches to organizing entrepreneurial activities. In this context, studying the mechanisms of using digital platforms as a tool for scaling innovative startups becomes particularly important. The aim of this article is to examine the role of digital platforms in the processes of scaling innovative startup projects and to identify key factors for the efficient use of platform solutions in entrepreneurial development. The study considers the main characteristics of digital platforms, their economic nature, and functional features. An analysis of modern platform-based business models used by startups to accelerate growth and enter global markets has been conducted. The article identifies the main advantages of using digital platforms for startups, including reducing transaction costs, expanding market access, attracting investments, creating digital ecosystems, and accelerating innovation processes. The factors influencing the efficiency of scaling startup projects through platform solutions have also been examined. Based on this analysis, a model of interaction between startups and digital platforms has been developed, illustrating the key stages of scaling innovative businesses. Practical recommendations for using platform tools to foster startup development in the modern digital economy are provided. The research findings can be used by entrepreneurs, investors, scholars, and government agencies to shape efficient policies supporting innovative entrepreneurship.

Keywords: innovative entrepreneurship, startups, digital platforms, business scaling, startup ecosystem.

Fig.: 1. Tabl.: 2. Bibl.: 10.

Nechyporuk Oksana V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management, Business and Administration, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

List of references in article

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World Bank (2021). Digital Economy for Europe and Central Asia. World Bank Publications.
World Economic Forum. (2022). Digital Platforms and Global Competitiveness Report. WEF.

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