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Liburkina L. M.

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The Mechanism For Strategizing the Economic Behavior of an Enterprise Under Conditions of an Unstable Environment
Chernyshenko A. H.

Chernyshenko, Anton H. (2026) “The Mechanism For Strategizing the Economic Behavior of an Enterprise Under Conditions of an Unstable Environment.” Business Inform 8:572–580.
https://doi.org/10.32983/2222-4459-2026-8-572-580

Section: Management and Marketing

Article is written in Ukrainian
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UDC 658.012.2:005.21

Abstract:
The article develops a mechanism for strategizing the economic behavior of an enterprise under conditions of an unstable environment, integrating strategic diagnostics, assessment of behavioral and strategic adaptability, development of strategic alternatives, strategic positioning, strategy selection, implementation, and adjustment within a continuous adaptive management cycle. It is substantiated that the current business environment is characterized by a high level of economic, technological, institutional, and security uncertainty, requiring the introduction of new strategic management approaches capable of ensuring timely adaptation to environmental changes and maintaining long-term competitiveness. The proposed mechanism is based on the Balanced Scorecard as the analytical foundation of strategizing, enabling the transformation of strategic objectives into a system of key performance indicators across four interrelated perspectives: financial, customer, internal business processes, and learning and growth. The study identifies six interconnected stages of the mechanism: strategic diagnostics, development of strategic alternatives, selection of the enterprise’s economic behavior strategy, strategy implementation, performance evaluation, and strategic adaptation. Particular attention is paid to the formation of a system of basic strategic alternatives, including adaptive, proactive, innovative, defensive, anti-crisis, and hybrid strategies. The selection of these alternatives is based on the level of behavioral and strategic adaptability, strategic potential, resource availability, and the influence of environmental instability factors. A strategic positioning map of enterprise economic behavior is proposed, allowing the determination of the enterprise’s strategic position and the substantiation of future development directions depending on the level of adaptability and the realization of its strategic potential. The practical value of the proposed mechanism lies in improving the validity of strategic decision-making, ensuring the timely identification of strategic deviations, enhancing the efficiency of resource utilization, and strengthening strategic resilience, adaptability, and the long-term competitiveness of enterprises operating in an unstable environment.

Keywords: strategizing; enterprise economic behavior; management; environment; behavioral and strategic adaptability; Balanced Scorecard; strategic alternatives; strategic positioning; competitiveness; resilience, strategy.

Fig.: 2. Bibl.: 14.

Chernyshenko Anton H. – Postgraduate Student, Department of Financial Technologies and Business, State University «Kyiv Aviation Institute» (1 Lubomyra Husara Ave., Kyiv, 03680, Ukraine)
Email: [email protected]

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