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Formation of the Strategy of a Modern Enterprise in the Socio-Cultural Sphere
Honcharov A. B., Нoncharova S. Y., Ahramakova N. V.

Honcharov, Andrіi B., Нoncharova, Svitlana Yu., and Ahramakova, Nataliia V. (2020) “Formation of the Strategy of a Modern Enterprise in the Socio-Cultural Sphere.” Business Inform 4:418–424.
https://doi.org/10.32983/2222-4459-2020-4-418-424

Section: Management and Marketing

UDC 668.5:66

Abstract:
The article is aimed at studying the peculiarities of forming the strategy of a modern enterprise operating in the socio-cultural sphere, taking into account the influence of the main factors of both the external and the internal environment. The influence of the main factors of both the external and the internal environment (part of which is very specific for this sphere and consists mainly of the intangible nature of the product, which is produced, the peculiarities of its perception and evaluation process, the motives of consumption, the basic methods of advertising and promotion, the traditional pricing practices, the considerable potential for generating income from advertising activities and others) on the formation of the strategy of modern enterprises operating in the socio-cultural sphere of Ukraine is researched. In view of these characteristics, an approach to the choice and substantiation of the general strategy, which be most in line with the conditions of economic activity, has to ensure the viability, strengthening of market positions and sustainable development of enterprise in the current conditions of economic crisis and aggravation of competition. Directions and detailed ways of implementation of the main specific competitive strategies, which should ensure the implementation of the general strategy are considered: strategies to create a quality unique product (service) taking into account its specificity, product promotion strategy, financial strategy, strategy for developing the enterprise’s human resources and increasing the efficiency of its use.

Keywords: strategy, enterprise in the socio-cultural sphere, socio-cultural features, factors of strategy formation, growth strategy, strategy of quality assurance, promotion strategy, strategy of human resources development.

Bibl.: 8.

Honcharov Andrіi B. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Management and Administration, Kharkiv State Academy of Culture (4 Bursatskyi Slope, Kharkiv, 61057, Ukraine)
Email: [email protected]
Нoncharova Svitlana Yu. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics and Social Sciences, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]
Ahramakova Nataliia V. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Economics and Social Sciences, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

List of references in article

Honcharov, A. B., and Honcharova, S. Yu. “Formuvannia innovatsiino-investytsiinoi stratehii suchasnoho farmatsevtychnoho pidpryiemstva“ [Formation of Innovation and Investment Strategy of a Modern Pharmaceutical Enterprise]. Visnyk NTU «KhPI». Seriia : Tekhnichnyi prohres ta efektyvnist vyrobnytstva, no. 61 (1040) (2013): 133-137.
Honcharov, A. B., and Honcharova, S. Yu. “Stratehichne upravlinnia innovatsiiamy farmatsevtychnykh pidpryiemstv“ [Strategic Management of Innovations at Pharmaceutical Enterprises]. Biznes Inform, no. 1 (2014): 56-60.
Kobeliev, V. M., and Zakharchenko, Yu. V. “Teoretychni ta metodolohichni osnovy formuvannia stratehii rozvytku pidpryiemstva“ [Theoretical and Methodological Bases of Formation of Strategy of Development of the Enterprise]. Visnyk ekonomiky transportu i promyslovosti, no. 42 (2013): 297-303.
Kravchenko, O. V. “Poniattia stratehii rozvytku pidpryiemstva“ [The Concept of Enterprise Development Strategy]. Visnyk Sumskoho natsionalnoho ahrarnoho universytetu, no. 1 (22) (2013): 267-272.
Kukharskaya, N. A. “Realizatsiya strategii razvitiya predpriyatiya“ [Implementation of the Enterprise Development Strategy]. Efektyvna ekonomika. 2015. http://www.economy.nayka.com.ua/?op=1&z=4494
Sokolenko, V. A., and Bondarenko, O. M. “Sutnist ta vydy stratehii rozvytku“ [The Essence and Types of Development Strategy]. Visnyk NTU «KhPI», no. 53 (1162) (2015): 70-74.
Trydid, O. M. Orhanizatsiino-ekonomichnyi mekhanizm stratehichnoho rozvytku pidpryiemstva [Organizational and Economic Mechanism of Strategic Development of the Enterprise]. Kharkiv: KhDEU, 2011.
Shulhina, L. M., and Yukhymenko, V. V. Innovatsiinyi rozvytok pidpryiemstv: formuvannia stratehii [Innovative Development of Enterprises: Formation of Strategies]. Kyiv: Univest PrePress, 2015.

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