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The Diagnostics of Economic Security as an Instrument for Ensuring Efficient Image Management of Enterprise
Rudenko I. V., Bolotova T. M., Kulynych T. V.

Rudenko, Inna V., Bolotova, Tetiana M., and Kulynych, Tetiana V. (2021) “The Diagnostics of Economic Security as an Instrument for Ensuring Efficient Image Management of Enterprise.” Business Inform 1:297–302.
https://doi.org/10.32983/2222-4459-2021-1-297-302

Section: Management and Marketing

Article is written in Ukrainian
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UDC 004.891.3:005.93

Abstract:
The article is aimed at developing methodical approaches to efficient management of the enterprise’s image in connection with the state of its economic security. It was concluded that the issue of the impact of the image on the economic security of enterprise today is paid insufficient attention. It is proved that in the conditions of unstable economic situation in Ukraine, the process of efficient management of the enterprise’s image should be based on the diagnosis of its economic security. A theoretical analysis of opinions in the scientific literature on the functional components of economic security of enterprise and the mechanism of their formation is carried out. The expediency of using the approach to the formation of the corporate image, taking into account the targeted impact of management entities on the participants of the business environment, is accentuated. A structure of economic security of enterprise in the context of modern tendencies is proposed. The functional components of economic security related to both the internal and the external aspects of the enterprise’s activity are studied in detail and their close relationship with the components of the image is determined. During the research, the lack of unity in the methodology of diagnostics of economic security of enterprise was proved. A methodical approach to mutually coordinated management of the image and economic security of enterprise is developed, which is based on the results of diagnostics of economic security levels and assessment of the real level of the enterprise’s image. It is emphasized the need to adhere to a certain sequence of actions directed towards forming a positive image of enterprise and managing it. Schematically depicted are the stages of managing the image of enterprise, taking into account the compliance of the levels of components of economic security of the image. A complex of measures is defined that are recommended to be used to maintain the image of enterprise: personnel, marketing, client and production-economic.

Keywords: diagnostics, economic security, functional components, image, enterprise.

Fig.: 2. Bibl.: 9.

Rudenko Inna V. – Candidate of Sciences (Economics), Associate Professor, Lecturer, Cyclic Commission of Economics, Management and Administration, Kharkov Trade and Economic College of Kyiv National University of Trade and Economics (202 Klochkivska Str., Kharkiv, 61045, Ukraine)
Email: [email protected]
Bolotova Tetiana M. – Candidate of Sciences (Economics), Associate Professor, Lecturer, Cyclic Commission of Economics, Management and Administration, Kharkov Trade and Economic College of Kyiv National University of Trade and Economics (202 Klochkivska Str., Kharkiv, 61045, Ukraine)
Email: [email protected]
Kulynych Tetiana V. – Candidate of Sciences (Economics), Lecturer, Cyclic Commission of Economics, Management and Administration, Kharkov Trade and Economic College of Kyiv National University of Trade and Economics (202 Klochkivska Str., Kharkiv, 61045, Ukraine)
Email: [email protected]

List of references in article

Rudenko, I. V., Kulynych, T. V., and Nepran, A. V. “Imidzh torhovelnoho pidpryiemstva: pidkhody do yoho formuvannia“ [The Image of Trade Enterprise: Approaches to Its Formation]. Biznes Inform, no. 4 (2020): 464-471. DOI: https://doi.org/10.32983/2222-4459-2020-4-464-471
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Harkusha, N. M., Rudenko, I. V., and Sidorova, T. O. “Diahnostyka ekonomichnoi bezpeky pidpryiemstva“ [Diagnosis of Economic Security of the Enterprise]. Ekonomichna stratehiia i perspektyvy rozvytku sfery torhivli ta posluh, no. 2 (2009): 53-59.

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