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Formation of Personnel Potential of an Enterprise Through the Development of Creative Abilities of the Staff
Tanasiuk I. M., Kirsho S. M.

Tanasiuk, Iryna M., and Kirsho, Svitllana M. (2021) “Formation of Personnel Potential of an Enterprise Through the Development of Creative Abilities of the Staff.” Business Inform 4:310–315.
https://doi.org/10.32983/2222-4459-2021-4-310-315

Section: Management and Marketing

UDC 658.3:331.108.37

Abstract:
The article is aimed at substantiating the theoretical and methodological principles of formation of personnel potential of the enterprise and elaborating practical recommendations for the development of creative abilities of staff. On the basis of systematization and generalization of existing scientific achievements, the concept of personnel potential, features of its formation in modern conditions are considered. The factors that influence the formation of personnel potential of enterprises in Ukraine are analyzed. The problems of formation of personnel potential of companies capable of creative response to changes in the external environment, analyzing large amounts of information, determining the impact and interaction of various factors and anticipating future events in the market are researched. Positive examples of procedures for the formation of personnel potential from the experience of modern enterprises are presented. As a result of the study, it was determined the need to create partnerships between the State and enterprises, so that conditions for the development of creativity can be formed, and it is proclaimed that the development of creative abilities of the enterprise’s staff allows to increase the innovativeness of a company and the country in general. The article defines that the necessity to meet the education of personnel with modern trends requires the organization of lifelong learning, which involves combining and updating the necessary knowledge, skills and abilities in order to adapt to modern processes for the sake of continuous professional development. The methods for development of creativity of the enterprise’s staff aimed at overcoming thinking stereotypes that interfere with the development of creativity in modern conditions are proposed. A special place is given to the problem of maintaining the performance of the enterprise’s staff in the context of the COVID-19 pandemic.

Keywords: personnel potential, personnel, enterprise, creativity, methods of creativity development.

Tabl.: 3. Bibl.: 12.

Tanasiuk Iryna M. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Business Economics and Business Organization, Odesa National Economic University (8 Preobrazhenska Str., Odesa, 65082, Ukraine)
Email: [email protected]
Kirsho Svitllana M. – Candidate of Sciences (Philology), Associate Professor, Head of the Department, Department of Language and Psychological-Pedagogical Training, Odesa National Economic University (8 Preobrazhenska Str., Odesa, 65082, Ukraine)
Email: [email protected]

List of references in article

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Dashko, I. M. “Kadrovyi potentsial: sutnist ta faktory yoho rozvytku“ [Human Resources: The Essence and Factors of Its Development]. Ekonomika ta derzhava. 2017. http://www.economy.in.ua/pdf/1_2017/16.pdf
Svitlychna, V. L., and Butenko, I. A. “Kadrovyi potentsial v systemi skladovykh ekonomichnoho potentsialu pidpryiemstva“ [Human Resources in the System of Components of the Economic Potential of the Enterprise]. Ekonomichni innovatsii, no. 55 (2013): 138-143.
“Kernel. Kliuchovi tsinnosti, kerivni pryntsypy“ [Kernel. Key Values, Guidelines]. https://www.kernel.ua/ua/about/vision-mission-values/
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“Proekt «Stratehii liudskoho rozvytku»“ [Project "Human Development Strategy"]. Ministerstvo sotsialnoi polityky Ukrainy. https://www.msp.gov.ua/projects/631/
“IKEA. Protses pidboru personalu“ [ІКЕА. Recruitment Process]. IKEA. https://www.ikea.com/ua/uk/this-is-ikea/work-with-us/proces-pidboru-personalu-pubfffab7d1
“Khto my. Kliuchovi tsinnosti IKEA“ [Who We Are. Key Values of IKEA.]. https://www.ikea.com/ua/uk/this-is-ikea/work-with-us/khto-mi-pub5dbfbe01
Hrabovska, I. V. “Innovatsiinyi rozvytok pidpryiemstva na zasadakh upravlinnia kreatyvnistiu personalu“ [Innovative Development of the Enterprise on the Principles of Managing the Creativity of Personnel]. Visnyk Khmelnytskoho natsionalnoho universytetu. 2017. http://journals.khnu.km.ua/vestnik/pdf/ekon/pdfbase/2017/2017_2_2/jrn/pdf/40.pdf
“V Ukraini stvoriat tsentry kreatyvnoi ekonomiky“ [Creative Economy Centers Will Be Created in Ukraine]. Uriadovyi portal. March 17, 2021. https://www.kmu.gov.ua/news/v-ukrayini-stvoryat-centri-kreativnoyi-ekonomiki
“Ponad 400 pratsivnykiv Kernel vzialy uchast u korporatyvnomu onlain-treninhu“ [More Than 400 Kernel Employees Took Part in Corporate Online Training]. https://agrorobota.com.ua/news/400-1371
Sherer, Y. Tekhniki kreativnosti. Kak v 10 shagov nayti, otsenit i voplotit ideyu [Creativity Techniques. How to Find, Evaluate and Implement an Idea in 10 Steps]. Moscow: SmartBuk, 2009.

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