BUSINESS INFORM JOURNAL.

УКР

ENG

Search:

REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

FOUNDERS

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

According to the decision No. 802 of the National Council of Television and Radio Broadcasting of Ukraine dated 14.03.2024, is registered as a subject in the field of print media.
ID R30-03156

PUBLISHER

Liburkina L. M.

SITE SECTIONS

COVID Impact Analysis on the Dynamics of Development of the Cough, Cold and Allergy Remedies Segment in Ukraine
Nezhyva M. O., Mysiuk V. O.

Nezhyva, Mariia O., and Mysiuk, Viktoriia O. (2021) “COVID Impact Analysis on the Dynamics of Development of the Cough, Cold and Allergy Remedies Segment in Ukraine.” Business Inform 7:281–288.
https://doi.org/10.32983/2222-4459-2021-7-281-288

Section: Management and Marketing

Article is written in English
Downloads/views: 0

Download article (pdf) -

UDC 338.24.021.8

Abstract:
Creating a competitive medical industry in Ukraine, which is based on economic, market principles of modern management and marketing, which will meet the socio-economic and political changes that have occurred recently in Ukraine and continue to this day is the main goal of modern medicine. It is necessary to create such a system of medical care, the functioning of which in Ukraine, on the one hand, will improve the quality of health care standards, and on the other – will improve the state of the health care system and health workers. The biggest problems in the direction of research are: panic-buying increases sales of cough, cold and allergy (hay fever) remedies despite competition from natural treatment initiative; self-medication will continue, as visiting a doctor is considered a last resort; fragmentation continues with local companies leading through lower prices. The aim of the article is to study the trends of cough, cold and allergy remedies in Ukraine and identify the impact of COVID-19 on such segment development. The article examines the medical field and the impact of COVID-19 on its development. Particular attention is paid to the development of such segments as cough, cold and allergy remedies in Ukraine. It was determined that consumers continued the tradition of self-medication during COVID-19, but the pandemic intensified the growth of panic. Retail prices for coughs, colds and allergy remedies are rising. It has been determined that sales of cough, cold and allergy remedies will increase by 8% of the current CAGR value.

Keywords: analysis, cough, cold, allergy, remedies, medicals, segment.

Fig.: 6. Bibl.: 12.

Nezhyva Mariia O. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Financial Analysis and Audit, State University of Trade and Economics (19 Kіoto Str., Kyiv, 02156, Ukraine)
Email: [email protected]
Mysiuk Viktoriia O. – Candidate of Sciences (Economics), Associate Professor, Department of Financial Analysis and Auditing, State University of Trade and Economics (19 Kіoto Str., Kyiv, 02156, Ukraine)
Email: [email protected]

List of references in article

Bairak, A. O., and Voievoda, L. H. “Doslidzhennia instrumentariiu rehuliuvannia ta finansuvannia instytutu derzhavno-pryvatnoho partnerstva u medychnomu sektori“ [Research Instrumentation Management and Financing of the Institute for Public-Private Partnership in Medical Sector]. Menedzher. Seriia «Ekonomika», no. 3 (2020): 131-140. DOI: 10.35340/2308-104X.2020.88-3-13
Yevtushenko, V. V. “Narodna medytsyna yak skladova tradytsiinoi ukrainskoi kultury“ [Traditional Medicine as a Component of Traditional Ukrainian Culture]. Visnyk Natsionalnoi akademii derzhavnoho upravlinnia pry Prezydentovi Ukrainy. Seriia «Derzhavne upravlinnia», no. 3 (2019): 91-97. DOI: 10.36030/2310-2837-3(94)-2019-91-97
Zhyber, T. V., and Solopenko, T. V. “Sutnisno-pravovi aspekty vyznachennia skladovykh pokaznyka efektyvnosti biudzhetnoi prohramy na prykladi finansuvannia vtorynnoi lanky medychnoi dopomohy“ [Essential and Legal Aspects of Determining an Effectiveness Indicator of Budget Program Components by the Example of Secondary Level Medical Care Financing]. Ekonomichnyi visnyk. Seriia «Finansy, oblik, opodatkuvannia», no. 5 (2020): 88-97. DOI: https://doi.org/10.33244/2617-5932.5.2020.88-97
Karpyshyn, N. I., and Sydor, I. P. “Finansuvannia medychnykh posluh: dosvid zarubizhnykh krain i Ukrainy“ [Financing of Medical Services: Experience of Foreign Countries and Ukraine]. Ekonomika. Finansy. Pravo, no. 8 (2020): 9-13. DOI: https://doi.org/10.37634/efp.2020.8.2
Kvasnii, L. H. “Suchasni formy finansuvannia zakladiv okhorony zdorovia v Ukraini v konteksti medychnoi reformy“ [Contemporary Forms of Healthcare Facilities Funding in Ukraine in the Context of the Healthcare Reform]. Visnyk Sumskoho natsionalnoho ahrarnoho universytetu. Seriia «Ekonomika i menedzhment», no. 4 (2019): 144-148. DOI: 10.36030/2310-2837-3(94)-2019-91-97
Kushnir, S. O., and Onipko, A. D. “Medychna reforma v Ukraini - problemy finansuvannia, analiz perspektyv ta naslidkiv“ [Healthcare Reform in Ukraine - Issue of Financing, Examination of Prospects and Consequenses]. Ekonomichnyi prostir, no. 132 (2018): 61-71. DOI: 10.30838/ P.ES.2224.240418.61.51
Parkheta, L. V. “Strakhova medytsyna yak alternatyvna model orhanizatsii okhorony zdorovia v Ukraini“ [Insurance Medicine as an Alternative Model of Health Organization in Ukraine]. Stratehiia ekonomichnoho rozvytku Ukrainy. 2017. https://ir.kneu.edu.ua/bitstream/handle/2010/23477/186-192.pdf?sequence=1&isAllowed=y
Povoroznyk, M. Yu. “Asymetrychnist finansuvannia okhorony zdorovia u konteksti formuvannia efektyvnosti nadannia medychnykh posluh za mizhnarodnymy standartamy“ [Healthcare Financing Asymmetry in the Context of Medical Servives Effective Provision under International Standards]. Naukovyi visnyk Khersonskoho derzhavnoho universytetu. Seriia «Ekonomichni nauky». 2018. http://ej.journal.kspu.edu/index.php/ej/article/view/163/159
Chernenok, K. P., Semenenko, H. M., and Lukonin, O. V. “Otsinka finansovoho stanu medychnoho zakladu v umovakh reformy finansuvannia systemy okhorony zdorov'ia“ [Assessment of the Financial Condition of a Medical Institution in the Context of Healthcare Financing Reform]. Efektyvna ekonomika, no. 12 (2020). DOI: 10.32702/2307-2105-2020.12.105
Yahelska, K. Yu. “Orhanizatsiino-ekonomichni osoblyvosti transformatsiinoi modeli okhorony zdorovia Ukrainy“ [Organizational and Economic Features of the Transformation Model of Healthcare of Ukraine]. Vcheni zapysky Tavriiskoho natsionalnoho universytetu imeni V. I. Vernadskoho. Seriia «Ekonomika i upravlinnia», vol. 31, no. 6 (2020): 83-88. DOI: https://doi.org/10.32838/2523-4803/70-6-14
Yamnenko, T. M., and Zheliak, A. A. “Narodna ta netradytsiina medytsyna v Ukraini: mekhanizm pravovoho rehuliuvannia“ [Traditional and Non-traditional Medicine in Ukraine: Mechanism of Legal Regulation]. Naukovi pratsi Natsionalnoho aviatsiinoho universytetu. Seriia «Yurydychnyi visnyk «Povitriane i kosmichne pravo», no. 1 (2020): 135-140. DOI: https://doi.org/10.18372/2307-9061.54.14551
Euromonitor International. https://www.portal.euromonitor.com/portal/analysis/tab

FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

INFORMATION

The Plan of Scientific Conferences

OUR PARTNERS

Journal «The Problems of Economy»

The site and its metadata are licensed under CC BY-SA.

Write to webmaster