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Influence of Ethical Components on the Development of Corporate Culture of Telecommunication Enterprises
Guseva O. Y., Sukurova N. M.

Guseva, Olga Yu., and Sukurova, Natalya M. (2021) “Influence of Ethical Components on the Development of Corporate Culture of Telecommunication Enterprises.” Business Inform 8:196–203.
https://doi.org/10.32983/2222-4459-2021-8-196-203

Section: Management and Marketing

UDC 330.341.1

Abstract:
The article explains the essence and features of the development of corporate culture of telecommunication enterprises; certain elements of corporate culture are studied, including ethical; the problems of its formation, evaluation and development are generalized. The article is aimed at researching the influence of ethical components on the development of the corporate culture of telecommunication enterprises on the basis of determining the main ethical components of the culture of business entities. It is proved that the main ethical components of the corporate culture of the telecommunication enterprise are: corporate values, ethics code, principles of management, personnel policy, principles of work with personnel. Determination of the impact of these components on the development of corporate culture was carried out on the basis of rating. It is determined that the group of ethical components and, accordingly, the criterion of «ethical norms and principles of management» is one of the four criteria by which the level of the corporate culture of enterprise be evaluated. The carried out computation showed that the level of development of ethical norms in telecommunication enterprises is quite high: the ratio of the value of the level of development of corporate culture to the reference indicator ranges from 0.71-1. The carried out analysis of ethical components of large telecommunication enterprises with a developed corporate culture allowed to identify the tendency of close relationship between these two characteristics. The criteria that indicate the development of corporate culture are substantiated and the idea of the significance and necessity of further development of ethical components for the successful long-term functioning of enterprises in both the domestic and the world markets are formed.

Keywords: management, corporate culture, ethical components, telecommunication enterprise, digital economy.

Fig.: 2. Tabl.: 3. Formulae: 2. Bibl.: 13.

Guseva Olga Yu. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of Economics, State University of Information and Communication Technology (7 Solomianska Str., Kyiv, 03110, Ukraine)
Email: [email protected]
Sukurova Natalya M. – Candidate of Sciences (Economics), Associate Professor, Department of Economics, State University of Information and Communication Technology (7 Solomianska Str., Kyiv, 03110, Ukraine)
Email: [email protected]

List of references in article

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Starynets, O. H. “Analiz diialnosti pidpryiemstv na rynku telekomunikatsiinykh posluh Ukrainy“ [Analysis of Activity of Enterprises at the Market of Telecommunication Services in Ukraine]. Naukovyi visnyk Khersonskoho derzhavnoho universytetu. Seriia «Ekonomichni nauky». 2017. http://www.ej.kherson.ua/journal/economic_27/2/16.pdf
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