УКР РУС ENG

Search:


Email:  
Password:  

 REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

 FOUNDERS

KHARKIV NATIONAL ECONOMIC UNIVERSITY, UKRAINE

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

 PUBLISHER

INZHEK PUBLISHING HOUSE (KHARKIV, UKRAINE)

 SITE SECTIONS

Main page

Editorial staff

Editorial policy

Annotated catalogue (2011)

Annotated catalogue (2012)

Annotated catalogue (2013)

Annotated catalogue (2014)

Annotated catalogue (2015)

Annotated catalogue (2016)

Annotated catalogue (2017)

Annotated catalogue (2018)

Annotated catalogue (2019)

Thematic sections of the journal

Proceedings of scientific conferences



Economics of Trade and Services

BUSINESS INFORM №5-2012

Zhvan V. V.
Technology of Quality Assessment of Management by Objectives in Housing and Communal Services (p. 141 - 143)

The technologies of quality rating for management programs in housing and communal services, based on purpose methods are researched. There also are suggested the principals of the monitoring indicators system building for the businesses, that are related with housing and communal services.

Article is written in Russian


Leontyeva Y. Y.
Estimation Level Development of Areas Kharkiv Regional Tourist Destination (p. 144 - 148)

In the article estimation development of Kharkov regional areas tourist destination is spent. Level developments of areas there are considerable disproportions are established.

Article is written in Ukrainan


Dyachek V. V.
Foreign Trade in Goods by the Enterprises of Kharkiv Region: Statistical Overview and Desirable Ways of Development (p. 149 - 158)

The article is dedicated to investigation of the current status of foreign trade in goods by enterprises of Kharkiv region and identifying the desired direction of development of this type of trade. It was conducted the statistical analysis of the data of the Main Statistical Office of the Kharkiv region, calculated rates of development, carried out a structural analysis and identified major trends in foreign trade by the enterprises of the region, carried out a comparative analysis with similar trends in Ukraine generally. As a result, there were defined the desired ways of development of this type of activity and the direction of its regional governance.

Article is written in Ukrainan


BUSINESS INFORM №6-2012

Kunitsin S. V.
Strategic Planning of Cluster Integration Interrelation Development of Professional Participants of Tourist Market (p. 108 - 111)

The article offers the methodic approach to the development of the coordinated strategy of tourist and recreational cluster development which peculiarity is the account of the presence of competitive and cooperation interrelations of the professional participants of the tourist market. The distinction of the author’s proposals lies in the expanded understanding of the cluster through the range of institutional agreements acting in relation to the tourist and recreational resources connected with the particular territory.

Article is written in Russian


BUSINESS INFORM №7-2012

Leonova Y. A.
Optimization of Warehouse LLC «Fidlife» (p. 88 - 91)

In the article placing of the goods in Limited liability company «Feedlife» warehouse is investigated. Recommendations about optimization of warehouse activity of the enterprise through placing of the goods in «hot» and «cold» zones are developed. Results of research also are represented schematically.

Article is written in Ukrainan


Anistratenko O. V.
Optimization of the Crimea Tourist-Recreational Complex’ Financing on the Basis of State Regulation (p. 91 - 95)

The problems of Crimea tourist-recreational complex’ financing were analyzed in the article. The authors’ opinions about improvement of the financing of tourist-recreational complex were studied. The directions of the improvement and development of the financing of the Crimea tourist-recreational complex state regulation were proposed.

Article is written in Russian


BUSINESS INFORM №8-2012

Krasnokutska N. S.
Reputation potential as a factor of trade enterprises development in Ukraine (p. 97 - 100)

The article suggested information and methodological support for the research of reputation potential of trade enterprises. The problems of formation and the main trends of development of goodwill, brands and private labels of Ukrainian trade enterprises are identified.

Article is written in Ukrainan


BUSINESS INFORM №9-2012

Kovalenko A. N.
Improvement of Trade Enterprise’s Consumer’s Service with Account of Specific Requirements of Customers (p. 174 - 177)

The key factors of authentication of special purpose segments of most perspective consumers are investigate in the article. The recommendations on the improvement of trade enterprise’s consumer’s service with account of the individual approach to a customer were given.

Article is written in Ukrainan


Leontyeva Y. Y., Vlashchenko N. M.
Applied Aspects of the Interregional Clustering in Tourism. (p. 177 - 183)

Possibility of tourist clusters formation is investigational in a interregional scale. The model of tourist clusters is offered; recommendation of principle determination contours is developed.

Article is written in Ukrainan


Prokopishyna O. V., Kozubova N. V.
Accounting and Analytical Support of State Development Programs for Tourism (p. 184 - 190)

The paper presents a proposal for composition of information and analytic support system for state regulation of tourism. On the base of proposed indicators the paper reveals tourism impact on gross domestic product, international balance of payments and national accounts. The proper estimates and analytical findings on international tourist arrivals for Ukraine are given. Also the paper discloses the main problems of national travel market and potential leverages of state regulation of tourism in Ukraine.

Article is written in Ukrainan


Tityaev V. V.
Problem Questions of the Formation Costs of Housing and Communal Services (p. 190 - 193)

The article analyzed the dynamics of growth of cost of services at the enter-prises of water supply, sewerage and heating of Ukraine for 2002-2012 years. The extremely high growth rates require more cost effective management of costs. We proposed mechanism, which may stimulate reduction in the cost of housing and communal services.

Article is written in Ukrainan


BUSINESS INFORM №10-2012

Pyatnitskaya G. T., Raksha N. V.
Strategic and Tactic Tasks of Beveregies Trade Organization on Petrolium Stations (p. 139 - 144)

Is analised the structure of trade chain, which is doing trade of beveregies in Ukraine. The result of investigation characteristics of trading beverages in petrolium stations in Ukraine identifies strategic and tactical tasks, which will be directed on improving the efficiency of its organization.

Article is written in Ukrainan


Pylypenko A. A.
The Tourism and Recreation Cluster Strategic Management Development Organizing (p. 145 - 149)

Scheme of hierarchical representation of the strategic management of tourism and recreational cluster developed. As the basis of the strategic process at the selected cluster activation integrative trends and consistently using multyagent and reflexive control models. The contours of strategic management are defined in the components of the business model of the tourism cluster and subject of attractiveness factors.

Article is written in Ukrainan


Dvirko Y. V.
Methodical Fundamentals of Consumer Cooperatives Trade Enterprises Benchmarking Management (p. 150 - 154)

The article deals with organizational and methodical fundamentals of Ukrainian consumer cooperatives trade enterprises benchmarking management. There was offered the author’s approach upon essence, objects, aims, principals, tasks and benchmarking management models under conditions of modern business.

Article is written in Ukrainan


Yezhelyi Y. A.
Performance Improvement of Consumer Cooperatives in Ukraine as a Necessary Condition for Overcoming the Current Crisis and for Successful Development in the XXI Century (p. 155 - 159)

This article shows main features in dynamics of retail trade industries of consumer cooperatives in Ukraine over the last decade. A research of the general effectiveness in economic and financial activities of Ukoopspilka was conducted by considering absolute indices, functional and economic activity calculation, which eventually allowed the determination of the economic efficiency integral indicator. Analysis result is shown as a generalization of the main consumer cooperatives tendencies and highlights of its’ main problems.

Article is written in Russian


BUSINESS INFORM №11-2012

Vlasova N. O., Mikhaylova O. V.
Theoretical Aspects of Determining Effectiveness of Policies for Current Assets’ Formation in Trade Enterprises (p. 166 - 170)

The essence of the notion «effectiveness of current assets’ formation» and «effectiveness of policies for current assets’ formation» is determined in the article on the basis of researching concept approaches to the understanding of economic nature of the enterprise as an economic subject.

Article is written in Ukrainan


Korsak V. I.
Assessment of the Level of Commercial Establishments’ Procurement of Ukrainian Regions Population (p. 170 - 175)

An analysis has been carried out to assess the level of support of the regions’ residence with the retail outlets of various formats has been carried out. It was established the imbalance between support of urban and rural residences in different regions with «emergency purchases» retail establishments.

Article is written in Ukrainan


But S. Y.
Project Management Innovation Development Trade Enterprises (p. 175 - 178)

The article considers the scientific basis of project management innovation of commercial enterprises. An analysis of project management was done. The recommendations regarding professional project management are propsed.

Article is written in Ukrainan


BUSINESS INFORM №12-2012

Skripnik L. V., Kornilova N. V.
mproving Management Technology of Tourism Enterprises (Travel Companies in Cherkasy Region) (p. 142 - 144)

The paper analyzes the current state of management of tourist enterprises in Cherkasy, identifies internal and external factors that influence the effectiveness of management, suggests ways to improve technology of management.

Article is written in Ukrainan


TankovKonstantin N., Chepurda H. M.
Personnel Technology as Key-Element of Management System in Tourist Organization (p. 145 - 147)

The article deals with the main aspects of personnel technology realization in the system of tourist organization management. Actuality of method of aim’s personnel management, which is based on integration of individual and common interests of tourist organization workers is defined.

Article is written in Ukrainan


BUSINESS INFORM №1-2013

Kunitsin S. V.
The Rating Score and Ranking of Tourism Market Professional Participants for their Cluster-Integration Interaction Institutional Design (p. 151 - 155)

Creating ratings of the tourism market participants in an iterative mode in the information and communication environment interaction was suggested. Ranking procedure is focused on the qualitative characteristics of tourist product, indicative of the cluster development plans and taking into account economic parameters of its participants. The difference of the proposals is the introduction of the context of rating review procedures in accordance with the level of the architectonics of the cluster. We prove the relevance of «cloud computing» and the reflective framework for the formation of a system of indicators.

Article is written in Ukrainan


Podkamennyy I. N., Sovershennaya I. A.
Innovative Development of Retail Businesses. (p. 156 - 159)

Retail sales in the world and in Ukraine are developing rapidly, which is not only the investment, but also to innovation. Innovations become the main trend of many retail businesses, and therefore the study and summary of experience of their use in the world is of particular relevance to national experts in the field of trade. In this regard, the article highlights the main trends of innovation leading trading companies, which include the introduction of a variety of process and marketing innovation, the constant focus on the changing needs of consumers. For further growth of retailers that operate in Ukraine, offered innovative areas of their development.

Article is written in Ukrainan


Vodovozov Y. N.
Controlling the Flow of Material Resources of Restructuring Actions of Enterprises in the Housing (p. 160 - 164)

The article elaborated methodological support to control the flow of material resources in the event of restructuring enterprises in the housing in terms of reforming the property. The model of flow control material resources of restructuring activities is proposed, that, unlike existing ones, can analyze all departures on schedule control and make changes to eliminate them.

Article is written in Ukrainan


Gayday Y. V.
Guidelines Determine the Stage of the Life Cycle of the Organizational Culture of Trade (p. 164 - 166)

In the article the guidelines definition stage of the life cycle of the organizational culture of trade is investigated. The main trends of forming the organizational culture of trade is defined. The basic approaches to the formation of the matrix determine the stage of the life cycle of the organizational culture of trade are grounded.

Article is written in Ukrainan


BUSINESS INFORM №2-2013

Bielova O. I.
Methodological Approach to Formation of Contents and Structure of the Motivational Mechanism of Strategic Management of Trade Networks (p. 155 - 163)

The article analyses modern approaches to the process of formation and realisation of strategic management at enterprises. It studies methodical approaches to motivation of strategic management and to formation of motivational mechanism of personnel. It substantiates urgency of establishing conditions for stimulation of strategic management through stimulation of the staff potential. It defines the notion of the motivational mechanism of strategic management of enterprises, which is a realisation of a body of factors, rules, principles, incentives, causes, motivators, and methods that are designed to stimulate the process of development and realisation of strategy at an enterprise, in the basis of which the process of motivation of staff potential is laid. It offers a scheme of formation of an algorithm of construction of a motivation mechanism of strategic management of an enterprise.

Article is written in Ukrainan


Kozub V. O.
Formation of the System of Monitoring Financial Results of a Trade Company (p. 163 - 168)

The article substantiates an order of formation of the system of monitoring financial results of a trade company and identifies contents of its basic stages. It spe4cifies informational, methodical, technical and organisational principles of realisation of the system of monitoring of financial results. It determines conditions and order or submission of results of monitoring financial results of a trade company.

Article is written in Ukrainan


BUSINESS INFORM №3-2013

Vysochan O. S.
Correlation of Notions «Traveler», «Visitor» and «Tourist»: International Statistical Approach (p. 200 - 206)

The article studies individual provisions of international regulatory documents on economic statistics, which represent terminology of the tourist branch. It analyses differences between such notions as traveller, visitor and tourist in the international practice of statistics. It generalises separate categories of travellers that are excluded from the stock of visitors in accordance with the international practice of statistics of tourism. It improves definitions of the terms, connected with the tourist activity, represented in the Law of Ukraine “On Tourism”, on the basis of international experience. It identifies prospective directions of further research for development of the economy of tourism.

Article is written in Ukrainan


Iastremska O. О.
VIP-Tourism: Essence and Prospects of Development (p. 207 - 212)

The article analyses intensity of tourist flows of inbound and outbound tourism in Ukraine, identifies essence of vip-tourism and its types, the main of which are individual and group tourism. It proves that vip-tourism is one of the most stable types of tourism, which least of all depends on fluctuations of the world economy and political situation in countries and regions – in other words: its development facilitates stabilisation of profit from tourism independent of external factors. It specifies main tendencies of vip-tourism development, which lie mainly in increase of diversity of services, their unique nature and technological effectiveness. It makes a conclusion about expansion of vip-tourism due to gradual post-crisis development of the world economy.

Article is written in Ukrainan


Bubenko P. T., Dymchenko O. V., Prasol V. M., Dvorkin S. V.
Ways of Solving Problem Issues of Personnel Policy of the Housing and Community Amenities (HCA) under Conditions of Reformation (p. 212 - 217)

The article analyses modern state of personnel provision of HCA of Ukraine. It substantiates urgency of formation of the modern system of education, training and retraining of personnel on the basis of integration integrity, institutional orderliness and innovation orientation. It shows main tasks and principles of construction of the National strategy of organisation of education, training, retraining and advanced training of specialists for introduction of the market conditions of management in the sphere of housing and community amenities.

Article is written in Ukrainan


Novozhilova M. V., Chub O. I., Zhuravka A. V.
Management of Resources of a Water Supply Utility With Consideration of Uncertainty of Influence of Internal and External Environment (p. 217 - 221)

The article checks factors of influence on the forms and essence of the production process of the repair utility in the sphere of water supply and drain of a megapolis. It analyses the economic category “resource potential” of a utility. It gives a classification of main types of uncertainties, which are generated by external and internal environment of a company. When considering activity of a company in a certain interval of planning as a multitude of construction and repair projects, the article identifies means of mathematical modelling and solution of tasks of various stages of management of limited resources of a repair utility with consideration of uncertainties. At the stage of planning of a resource potential of a company, these uncertainties are modelled as variables of the characteristics of works of repair and reconstruction projects of a company.

Article is written in Ukrainan


Koposov G. A., Semenenko O. A.
Use of the Functional and Cost Analysis for Assessment of Prospects of a Product Development (p. 222 - 225)

The article considers a necessity of development of a competitive product line as a method of increase of profitability of a company. It substantiates urgency of search for new technical ideas and solutions on improvement of a basic product. Achievement of optimal correlation between its usability and costs on its production and use is considered to be the basis for new modifications of a product. In order to solve the task, the functional and cost analysis is offered and tested on the example of tomato paste production

Article is written in Ukrainan


Sagaidak M. P.
Use of International Experience in Formation of the System of Internal Marketing at Domestic Companies of the Service Sphere (p. 226 - 230)

The article studies world experience of managing hired personnel and forming a system of internal marketing. It was revealed during the study of experience of American, Japanese and European companies that, in order to increase sales of products and services, they develop and implement programmes directed at increase of qualification of the contact personnel. It analyses the modern state of the process of realisation of new principles of conducting business and efficient organisation of labour of the contact personnel by domestic companies engaged in the service sphere. It identifies the main goal of realisation of the concept of internal marketing in operational activity of domestic companies of the service sphere and substantiates main vectors of their development with the use of internal marketing tools and HR management.

Article is written in Ukrainan


Zavarzina T. V.
Perfection of Assessment of Efficiency of Financing Innovation Development of Trade Companies (p. 230 - 234)

The article studies modern approaches to identification of essence of the notion “efficiency of financing” and uses it for defining the notion “efficiency of financing innovation development of a company”. It presents systematisation of indicators of assessment of efficiency of financing innovation development of a trade company. It is offered to use an integral indicator, which would allow assessment of an aggregate effect, in order to make an assessment of efficiency of financing innovation development of a company.

Article is written in Ukrainan


BUSINESS INFORM №4-2013

Kovalchuk K. F., Khimenko Y. A.
Structural Analysis of Wholesale Intermediary Activity in Ukraine (p. 237 - 242)

Efficient functioning of the modern economic system depends on a developed market infrastructure, which unites various forms of product movement channels. An intermediary company is a central subject of any channel of distribution of goods and services. Availability and necessity of intermediary organisations is justified by a necessity to solve a fundamental economic contradiction between efficiency of mass production and efficiency of individual consumption. The article analyses the modern state of wholesale trade in Ukraine: it traces dynamics of volumes of wholesale goods turnover during 2005-2011; considers the regional structure of wholesale goods turnover and concentration of companies of wholesale trade in regions; illustrates dynamics of volumes of wholesale goods turnover for one company; analyses the structure of wholesale companies depending on volumes of wholesale goods turnover and dynamics of volumes of storehouse facilities. The article offers a classification of functions of wholesale intermediaries and conducts a morphological analysis of these functions. Volumes of the wholesale intermediary activity in Ukraine have increased during the past years, regional aspect inheres in wholesale trade, leaders in volumes of wholesale goods turnover are the City of Kiev, Donetsk Oblast, Dnipropetrivsk Oblast and Kharkiv Oblast. Commercial functions significantly prevail among all other functions of intermediaries, however, availability and evidence of production, financial and information functions confirm that a wholesale intermediary is a support of a producer, professional activity of which results in reduction of cost and increase of quality of goods, since the producer does not deal with functions not typical for it.

Article is written in Ukrainan


Lola Y. Y.
Training Technologies in the Process of Training Specialists for the Tourist Industry (p. 242 - 247)

The article considers specific features of training specialists for the tourist sphere, studies the modern approach to formation of a complex of professional and general competences, development of professionally important personal qualities and also formation of psychological readiness of students to work in the selected specialty. It determines the place of trainings in the modern system of education, establishes a number of specific features of conducting trainings within the framework of the process of education. It proves that the competence approach in education requires formation of experience, which could be obtained on the basis of introduction of training technologies.

Article is written in Ukrainan


Mykhailichenko H. I.
Innovation Development of Integrated Tourist Companies (p. 247 - 253)

The article considers topical issues of producing and distribution of innovations by corporate structures in tourism. Systems of managing consolidated structures are identified in the course of analysis: directions of changes and regularities of development of subjects of the tourist business, organisation and legal and economic base of distribution of innovations within integrated companies; factors of influence on the processes of implementation of innovations. It justifies directions of changes of managerial hierarchy, importance of innovations in economic development of companies.

Article is written in Ukrainan


Muzychka Y. A.
Interaction of Main Participants of Sales Channels in Tourist Industry (p. 253 - 258)

The article considers specific features of co-operation of main participants of a channel of sales of a tour product in the process of its bringing from supplier to consumer; and studies principles of sales concept of tourist companies. It conducts classification of tour operators depending on the place of performance of activity and functional characteristics. It reveals specific features of formation of the counteragent sales network of a tour operator and analyses main segments of the virtual sector of distribution of tourist services. It studies significance of electronic systems of reservation in activity of tourist companies.

Article is written in Ukrainan


Korsak V. I.
Influence of Socio-demographic Factors and Changes of Consumer Preferences on Formation of Regional Networks of Sales Outlets (p. 259 - 265)

The article studies the world experience of influence of socio-demographic factors on formation of regional retail trade networks, which are significantly differentiated in different regions, which is caused by natural-resource, climate, historical and cultural conditions. In order to have better understanding of processes that accompany formation of such networks, factors that are determining in the process of formation of retail trade in different countries were systemised and extrapolated on the regional level. In accordance with modern theories a region is considered as a quasi-state and not just as a concentration of natural resources and population, production and consumption of goods. It analyses reaction of retail trade operators on the change of consumer preferences. Significance of this problem for economy of the state and constant appearance of new factors, which might significantly influence development of retail trade, require permanent monitoring of this issue, which would provide the domestic retailer with a possibility to overcome the current lag from global leaders.

Article is written in Ukrainan


Manzhura O. V.
Improvement of Co-Operative Policy in Consumer’s Co-Operation of Ukraine (p. 265 - 270)

The article defines essence of co-operative way of life as a socio-economic phenomenon, systemises principles, which lie in the foundation of the co-operative policy. It analyses distribution and dynamics of a number of shareholders by regions of Ukraine, reveals regions with their biggest and lowest numbers and also rates of reduction. It gives an assessment of the state of realisation of the co-operative policy in the part of participation of shareholders in managing consumer’s societies (unions), specific weight of sales of goods by shareholders, and availability of co-operative payments and payments for shares. It reveals defects of the co-operative policy and substantiates recommendations on their elimination. It develops proposals on activation of organisation and co-operative activity and propaganda of co-operative ideas and values, formation of shareholders motivation to actively participate in activity of co-operative organisations, stimulation of consumer demand and loyalty of shareholders-consumers to the goods and services of companies and organisations of consumer’s co-operation.

Article is written in Ukrainan


Chepurda L. M.
Assessment of the modern state and tendencies of development of the service market of Ukraine (p. 270 - 274)

The article analyses the modern state and tendencies of development of the market of services in Ukraine, including tourist, social, hotel and restaurant, telephony, advertising, marketing, telecommunication, international trade and other services, such as insurance, financial, business and household services under conditions of the recent financial crisis. Service market of Ukraine during this period experienced significant changes, however, preserved stability with minimum losses. A significant impact for its development was EURO-2012 in Ukraine, which brought the service sector to the foreground. Development of the service sphere in Ukraine needs to attract additional investments, including foreign ones. This would ensure both receipt of financial resources and increase competitiveness of domestic producers of services, which would significantly strengthen positions of Ukraine in international exchange of services. Conclusions have prospects of Ukrainian service market development.

Article is written in Ukrainan


BUSINESS INFORM №5-2013

Pakulina A. A.
Perfection of Strategic Management of the Service Sphere Development (p. 197 - 201)

The article reveals and justifies principles of creation and functioning of the system of strategic management of the service sphere development. It justifies theoretical provisions of formation of the composition of technological elements of the system of strategic management of prospective development of the service sphere. It reveals and analyses resource and competitive specific features of long-term development. It identifies the composition of strategies of economic growth by means of internal factors and justifies selection of an alternative strategy of the service sphere. It justifies selection of the strategy of economic growth by means of external resource provision of development of components of the service sphere. It justifies expediency of application of outsourcing as a tool of external management of types of the current activity and achievement of strategic goals of economic subjects and components of the service sphere.

Article is written in Ukrainan


Krasnokutska N. S., Kruhlova O. A., Androsov V. Y.
Influence of Resource Potential on Formation of Value by Trading Companies (p. 202 - 207)

The article shows results of the study of influence of resource potential on formation of value by trading companies. It marks terminological and metrical problems of introduction of value-oriented management, justifies limitations and conditions of application of EVA indicator as a quantitative measure of value, which is created in a company. It reveals tendencies of formation of economic added value in big, medium and small trading companies during 2005 – 2011 and proves expediency of use of various EVA models, which are based on indicators of net profit or net operation profit, depending on the scale of activity of a company. It provides a correlation analysis of dependency of economic added value on the cost of the formed resource potential and confirms the hypothesis that increase of EVA in trading companies by means of accumulation of the cost of resource potential takes place with two or three years lag.

Article is written in Russian


TankovKonstantin N., Guslistyy A. S.
Outsourcing as a Tool of Effective Management of the Process of Tourist Services (p. 207 - 210)

The article considers main provisions of increase of effectiveness of the process of tourist services by means of attraction of outsourcing. It provides a model of the system of management of such a process, which determines main stages of creation of the biggest consumer value of tourist services. It shows that the priority in creation of effective management of the process of tourist services should be realisation of measures on the most productive attraction of internal and external resources. It states that selection of aims on creation of the system of management of tourist services is based on the results of complex assessment of its own capabilities and the most effective variants of attraction of a supplier of outsourcing-services.

Article is written in Russian


BUSINESS INFORM №6-2013

Vlasova N. O., Smolnyakova N. M., Mikhaylova O. V.
Principles and Main Stages of Optimisation in the System of Management of Circulating Assets in Retail Trade Companies (p. 202 - 208)

The article is devoted to the urgent problem of identification of the optimal requirements in circulating assets of trade companies on the basis of a system approach. It specifies economic content of the process of optimisation as a priority direction in the system of management of circulating assets. It identifies that the minimal, maximal or middle value of circulating assets could be optimal depending on certain conditions. It systemises principles of optimisation of circulating assets and reveals their essence. It develops a structural and logical model of optimisation of circulating assets in the form of a certain consequence of stages. The first two stages envisage identification of direction of optimisation on the basis of its principles in accordance with goals of management and approach to formation of circulating assets and also assessment of changes and reserves of operational and financial activity. The content of the central stage is justification of standards by criterion of sufficiency of circulating assets for provision of turnover and calculation of the basic parameters. The article provides conditions of selection of methodical approaches and methods of regulation. It offers adjustment of basic standards at final stages by criteria of liquidity and profitability, formation of standards of management and optimisation of sources of financing circulating assets.

Article is written in Ukrainan


Sinyakova Y. N.
System of Resource Provision of Tourist Companies in Global and Regional Dimensions (p. 209 - 214)

The article provides comparison of regional, national and world parameters of development of the tourist sphere: it provides a characteristic of the state of resource provision of companies of the tourist sphere of Ukraine, identifies problems of their development within each resource of the presented system – land, capital, labour, entrepreneurial talent and information. It offers to consider staffing as a strategic competitive advantage and develops a number of measures on improvement of functioning of the system of resource provision of tourist companies.

Article is written in Ukrainan


BUSINESS INFORM №7-2013

Boyko M. G.
Methodological Foundations of the Study of the Socio-economic Value of Tourism (p. 208 - 215)

The goal of the article is in scientific justification of the methodological foundations of the study of the socio-economic value of tourism. Using results of the theoretical analysis, the article identifies essence of the socio-economic value of tourism as a type of economic activity. It establishes that the aggregated character of carrying out the tourist activity has impact on the socio-economic value of tourism, which is generated in different links of the production chain of the tourist activity. In the result of the study the article justifies that the tourist added value is a collective indicator, which reflects influence of tourism upon economic and social spheres and identifies its socio-economic value. The article generalises and determines the methodical essence of approaches to calculation of the tourist added value. The prospect of further studies in this direction is development of satellite accounts of tourism for determination of inter-branch connections, which, while influencing development of the tourist infrastructure and accompanying types of activity, identify the socio-economic value of tourism for the national economy.

Article is written in Ukrainan


Gavrish E. S.
Cluster analysis of companies of the hotel industry of Ukraine (p. 216 - 224)

The goal of the article is a cluster analysis for determination of stable unions between 20 hotels in the City of Donetsk on the basis of such indicators as: productivity, income per one employee, level of the labour payment fund, share of bonuses and quality level of the personnel. Having conducted a cluster analysis with the help of the STATISTICA 8.0 software, the article justifies a necessity of use of several methods of clusterisation, namely: hierarchical method and k-averages method. It conducts calculation of assessment of the quality level of the hotel personnel on the basis of a developed computer application, which includes the following indicators: attitude to work; level of knowledge and working experience; organisational abilities; ability to work with people; ability to work with documents and information; ability to make and realise decisions in time; ability to develop and implement innovations; and moral and ethical character features. The article marks out 6 clusters and conducts a comparative analysis of the obtained clusters for the 2010 and 2012 years and analyses mean values of indicators in the years under question. The prospect of further studies in this direction is the conduct of a cluster analysis among hotels of the City of Donetsk using the two-way joining method for determination of the most optimal stable union of hotels and its further development at the national level, which would facilitate development of the adjacent sectors of economy and sphere of services.

Article is written in Ukrainan


KolesnikTatyana S.
Specific Features of Formation of Financial Strategy of a Retail Company at Different Stages of its Life Cycle (p. 225 - 230)

The article presents a four-stage model, which envisages the following main stages a retail company has to pass: creation (origination), growth, maturity and decline. It identifies processes and characteristics of a retail company at different stages of its life cycle and main criteria of consequent replacement of stages. It uses the relevant provisions to formulate main characteristics of the life cycle stages in the context of their connection with the priorities of financial activity of retail companies. It develops proposals on differentiation of goals, characteristics and directions of financial strategy of retail companies depending on the stages of their life cycles.

Article is written in Ukrainan


Kuzmin P. P.
Formation and Development of Intellectual Systems of Self-servicing: Basic Definitions (p. 231 - 235)

The article considers problems of formation of systems of self-servicing of customers. These processes take place in different branches of service and are determined by development of information technologies. History of development of systems of self-servicing is rather long, but they became to develop actively during formation of social networks and spontaneous solution of social tasks. Specific feature of the process of self-servicing is the fact that its participant plays both the role of the producer and customer. The condition of formation and development of systems of self-servicing is their complete information openness and voluntariness. It is necessary to create special systems of knowledge for development of this type of service systems. Functioning of the systems of self-servicing is an important element of ensuring stability of an economic system.

Article is written in Russian


BUSINESS INFORM №8-2013

Chorna M. V., Chatchenko O. Y.
Concept of Assessment of Demand on the Products of the Catering Industry Companies (p. 185 - 191)

The article presents the author’s concept of assessment of demand on products (services) of the catering industry companies. A specific feature of this concept is the vision of assessment of demand on products (services) of the catering industry companies under modern conditions of development of the national economy with consideration of specific features of demand in the domestic market of culinary products through the prism of the aggregate of goals of assessment. In accordance with the specified aggregate of goals, the article clearly identifies the aggregate of necessary (system, complex, process, target) and expedient (structural and functional, dynamic) approaches; justifies the system of mandatory principles consisting of three sub-systems – common, market, special principles; offers criteria of assessment of demand (correspondence, stability, intensity); creates a system of its information support that includes sub-systems of external and internal information. Implementation of this concept would allow the catering industry companies to identify availability, level and specific features of demand in the market of culinary products, which would correspond with formation of effective competitive strategy.

Article is written in Ukrainan


Korzh R. V.
Effectiveness of Activity of Food Companies of Ukraine (p. 192 - 198)

The article provides results of assessment of effectiveness of activity of the food industry companies. It presents the assessment logic in the financial projection and covers the following substantial aspects: structure of the capital, profitability and business activity. The structure of the capital of food companies is assessed from the point of view of financial risk, which is identified with a degree of dependence on external investors and lenders and level of securing reserves with own circulating assets. The article makes a conclusion about a high level of the financial risk, which was typical for the food industry companies during 2007 – 2011 and caused by reduction of the share of long-term sources of financing in the structure of the capital. A positive characteristic of the structure of the capital of the studied companies is a relatively low value of the weighed average cost of their capital. However, despite this fact, the functioning capital of food companies ensured assets profitability less than the cost of capital, which resulted in destruction of the fundamental cost of the food industry companies during the studied period. The main factors that had negative influence upon the change of the level of economic profitability of food companies: reduction of profitability of products sales, deterioration of liquidity and slowing down of turnover of receivables. Analysis of business activity allowed making a conclusion about the extensive character of development of the technological base of food companies and reduction of their innovation activity.

Article is written in Ukrainan


Tyagunova N. M.
Factors that Determine Competitive Strategies of Trading Companies of Consumer Co-Operation (p. 199 - 203)

The article studies internal and external factors of functioning of trading companies of consumer co-operation. It offers author’s vision of the essence and specific features of influence of these factors upon further development of competitive strategies of development of companies under modern economic conditions. In particular, the external factors that influence formation of competitive strategies of trading companies of consumer co-operation are as follows: state of the macro-environment, market situation, direct competitors, state of the public opinion and consumer behaviour. The internal factors that influence formation of competitive strategies of trading companies of consumer co-operation are as follows: parameters of strategic alternatives of companies, communication orientation of activity of trading companies, skills and resources, strengths and weaknesses of the use of marketing possibilities.

Article is written in Ukrainan


Darchuk V. G.
Advertising Routes through Manor Sites as one of the Factors of Development of Rural (Green) Tourism in Ukraine (p. 204 - 214)

The goal of the article is to identify prerequisites of development of rural (green) tourism in the territory of Ukraine by the following directions of analysis: state of the rural districts, size of rural population, number of registered rural (green) manors and proposed routes through manor sites of the rural (green) tourism. The conducted analysis of the state of rural settlements of Ukraine revealed that 641 rural objects (40 settlements and 601 villages) disappeared from the map of Ukraine during 1991 – 2013. The author used Vizicom 3.5.11 software to develop 9 routes, namely: Crimean, Carpathian, Ivano-Frankivsk and Chernivtsi, Kyiv-Poltava, Lviv, Poltava, Khmelnytskyi-Vinnitsa-Cherkasy-Odesa-Mykolayiv and Chernigiv manors of the rural (green) tourism. The prospects of further studies in this direction is building up a model of development of rural (green) tourism of Ukraine, which includes imitation forecasting of basic components of the sphere of tourist services (providing tourists with a set of tourist services).

Article is written in Ukrainan


Mykhailova M. V.
Improvement of the Marketing Complex of Restaurants With Consideration of Specific Features of Restaurant Services (p. 215 - 219)

The article considers approaches to formation of the marketing complex of the catering industry companies. It conducts a theoretical analysis of views of foreign and domestic scientists with respect to the structure of the marketing complex, which allowed identification of all possible elements, the number of which is more than 30 components. On the basis of the results of expert assessments, the article establishes importance of the elements of the marketing complex for catering industry companies, which allowed justification of its optimal structure, which consists of traditional elements, and also offers to supplement them with specific ones, namely: personnel, including service, and emotions. In the result, it offers a model, which has a modified configuration “5P + E”. It emphasises a necessity to organise internal marketing with the aim of a better satisfaction of external clients of a catering industry company through satisfaction of requirements of internal clients – personnel.

Article is written in Ukrainan


BUSINESS INFORM №9-2013

Miniailo V. P.
Methodological Grounds of Control of Purchases of Goods, Works and Services Using Public Funds (p. 190 - 196)

The article identifies factors that influence effectiveness of state purchases. It identifies elements of the system of control of purchases of goods, works and services using public funds, which is based on symbiosis of components of financial control as a function of management and state purchases. It identifies subjects, objects and forms of control and principles of its organisation. The number of forms and methods of control of purchases using public funds is caused by the fact that the check of state purchases could be carried out both in the process of inspection, state financial audit, monitoring and individually. Control of purchases with the use of public funds should cover effectiveness of application of acquired items and their purposeful application and storage. The article identifies internal factors, which reflect availability of the crisis situation in the system of state purchases. In order to make internal control effective, it is necessary to adjust information links between internal and external subjects of control and counter-agents of the bidding procedure.

Article is written in Ukrainan


BUSINESS INFORM №11-2013

Lisitsyna I. I.
State-Private Partnership in Tourism: Foreign Experience (p. 196 - 203)

The article describes examples of realisation of the mechanism of the state-private partnership in tourism industry of Ukraine, considers experience of some countries in introduction of projects of state-private partnership in tourism (SPPT), conducts analysis of geographical zones of partnership, composition of participants and results of realisation of the said projects. Also the article marks out and generalises problems of realisation of SPPT projects in the countries experience of which is analysed. Moreover, the author of the article offers to consider recommendations of SPPT participants on efficient development of similar projects in other countries or destinations and also formulates own recommendations for bodies of authority and business representatives that are interested in realisation of similar projects in Ukraine, which have to do with composition of participants, nature of their co-operation, project budget size, problems that can be solved within realisation of the SPPT project and the plan of their overcoming.

Article is written in Ukrainan


Serdyuk V. M., Akayeva T. S.
Complex of Key Instruments of Management of Operation Activity of a Small Business Trade Enterprise (p. 203 - 211)

The article offers a complex of key instruments of management of operation activity of a small business trade enterprise, including: 1) budgeting of operation activity; 2) its accounting by norms and deviations from them; 3) monitoring of operational activity of an enterprise, which envisages analysis of revealed deviations. The article shows the most efficient way of realisation and practical use of the presented concept – application of the “standard-cost” scheme within the framework of which the following tasks are solved: 1) budgeting of income from operational activity; 2) establishment of standards of costs; 3) accumulation of data on factual income and expenditures; 4) analysis of deviations and reporting; and 5) introduction of necessary amendments. The article also offers an imitation model of analysis of dynamics of trade processes, which allows detection of key spheres of management of operation activity of a small trade enterprise and principles of carrying out an efficient and well thought over financial policy.

Article is written in Ukrainan


Chorna M. V., Chatchenko O. Y.
Methodical Approach to Assessment of the Structure of Demand on the Products of the Restaurant Industry Enterprises (p. 212 - 216)

The article presents a methodical approach to assessment of the structure of demand on the products (services) of the restaurant industry enterprises and results of its approval. A characteristic feature of this approach is clear identification of stages and their logical consequence in the process of assessment (identification of the period of assessment – day, week, holidays, seasons; formation and systematisation of the information base by cost, quantitative and qualitative indicators; calculation of relative indicators of demand and income; building a matrix; and interpretation of results) and application of the “demand level / income level” matrix. Use of the proposed approach allows identification of an assortment structure of the restaurant industry enterprise by correlation of the realised demand and obtained income, which gives a possibility to form managerial decisions on its improvement and also allows assessment of efficiency of these measures.

Article is written in Ukrainan


BUSINESS INFORM №12-2013

Grosul V. A., Fylypenko O. M.
Structuring the Resource Potential of Trade Enterprises (p. 192 - 197)

The goal of the article lies in justification of the structure of resource potential of trade enterprises on the basis of allocation of their specific features. Systemising and generalising scientific works of many scientists, the article considers resources of retail trade enterprises and reveals their branch differences. Due to requirements of the economic practice of modern enterprises, the article specifies types of intangible resources of trade enterprises and identifies their role, essence and composition in the resource potential of enterprises. In the result of the study the article justifies structuring the resource potential, which corresponds with the modern tasks of formation, development and assessment of the resource potential of trade enterprises.

Article is written in Ukrainan


Stoyka S. O.
Innovations in Tourism as a Factor of Stimulation of Development of Small and Medium Business (p. 197 - 201)

The article studies directions of stimulation of development of small and medium business in the sphere of tourism. It reveals barriers that interfere with development of the subjects of small and medium entrepreneurship in Ukraine. It considers main organisational and legal forms of entrepreneurship of the innovation type in the tourist industry. It describes conceptual measures of development of innovation processes: within the innovation infrastructure; within innovation products; within organisational innovations; within technological innovations and within marketing innovations. It offers the ways of increase of competitiveness of tourist enterprises and main directions of innovation development of small and medium business in the modern tourist industry. It identifies that the basis of development of the tourist industry is highly qualified specialists who can develop qualitatively new tourist products and apply in practice principally new approaches to managing tourist enterprises and also new forms and types of consumer servicing in the market of tourist products.

Article is written in Ukrainan


Naidiuk V. S.
Methodological Grounds of Managing Innovation Development of Restaurants (p. 201 - 208)

The goal of the article lies in identification and further development of methodological grounds of managing the innovation development of restaurants. Based on the data of the critical analysis of existing scientific views on interpretation of the essence of the “managing innovation development of an enterprise” notion, the article conducts clarification of this definition. In the result of the study the article builds up a cause-effect diagram of solution of the problem of ensuring efficient management of the innovation development of a restaurant. The article develops a conceptual scheme of development and realisation of the strategy of innovation development in a restaurant. It experimentally confirms the hypothesis of availability of a very strong density of the feedback between resistance to innovation changes and a variable share of qualified personnel that is capable of permanent development (learning) and generation of new ideas, in restaurants and builds a model of dependency between them. The prospects of further studies in this direction could become scientific studies directed at development of methodical approaches to identification of the level of innovation potential and assessment of efficiency of managing innovation development of different (by type, class, size, etc.) restaurants. The obtained data could also be used for development of a new or improvement of the existing tools of strategic management of innovation development at the micro-level.

Article is written in Ukrainan


BUSINESS INFORM №1-2014

Malynka O. Y., Ustenko A. O., Hevka N. I.
Specific Features of the Study of Consumer Behaviour in the Students Catering Market (p. 148 - 153)

The article studies consumers in the market of students catering on the basis of the method of cluster analysis, which is a many-sided statistical procedure, which envisages collection of data, which keep information about the sampling and ordering objects into relatively homogeneous groups, as a result seven main segments of food consumers are allocated. Using the method of factor analysis the article identifies main factors that influence consumer behaviour when selecting catering establishments. The article studies consumer behaviour in the students catering market in the city of Ivano-Frankivsk using the method of polling and semantic differential. The article identifies main shortcomings in the activity of the studies students catering establishment. The article offers measures for achieving the desired level of satisfaction of clients with the quality of service in the selected catering establishment.

Article is written in Ukrainan


Kravchenko O. S., Brahina O. S.
Place of Budget Management in the General System of Trade Enterprise Management (p. 154 - 158)

The article grounds urgency of identification of the place of budget management in the general system of trade enterprise management. It analyses points of view of economists with respect to definitions of the “budgeting” and “budget management” terms. It considers main functions of budget management. It identifies the place of budget management in the general system of enterprise management. Pursuant to definition of the budget management as a managerial technology, which should meet a number of requirements, which would be determined by specific features of enterprise practical activity, the article identifies its main principles. It groups principles of budget management in accordance with the functions it performs.

Article is written in Ukrainan


Korzhylov L. I.
Specific Features of Infrastructure Provision of Tourism in the Kharkiv Region (p. 159 - 164)

The article considers main features and tendencies of development of the tourist infrastructure of the Kharkiv region and reveals main prospects and problems of infrastructure provision. It characterises specific features of development of tourism in the region. It conducts statistical analysis of distribution of the Kharkiv region population by age groups. It conducts analysis of volumes of tourist flows and sold services of activity of hotels and restaurants for the recent years. It studies the volume of investments into restaurant and hotel activity in the Kharkiv region. It analyses main problems the tourist infrastructure faces and shows their specific features and offers possible ways of their solution. The conducted analysis allows formation of prospective directions of support of the tourist infrastructure for intensification of development and increase of competitiveness of the domestic market of tourist services.

Article is written in Ukrainan


BUSINESS INFORM №2-2014

Klymeniuk O. M., Grudtsyna Y. V.
Concept of Assessment of Quality of State Services (p. 192 - 195)

The goal of the article lies in development of an approach to assessment of quality of state services using example of law-enforcement activity. In the result of the study the article offers a concept of assessment of quality of law-enforcement activity. While developing the concept, the article takes into account specific features of quality assessment, since results of law-enforcement activity cannot be measured so clearly as products. In this connection the article offers an approach based on measuring changes both in the results of law-enforcement activity and in expenditures for obtaining these results. The considered methods of assessment of law-enforcement activity give a possibility of characterising the quality of legal regulation both from the point of view of efficiency of expenditures and from the point of view of the set goal. Increase of the legal level of the state, in its turn, is a necessary condition of socio-economic reformation of society.

Article is written in Ukrainan


BUSINESS INFORM №3-2014

Frolova L. V., Rozhenko O. V.
Analysis of Tendencies of Development of Trade in Ukraine (p. 189 - 197)

The article analyses economic state of trade in Ukraine in general and in Donetsk oblast in particular. It justifies significance of modern trade in carrying out economic activity and in creating the gross and regional product. The article analyses the following structural indicators of trade for 2010 – 2012: a number of economic subjects, number of employed workers, volume of sold products (goods, services), average monthly wages of workers, and arrears of wages at the end of the year. It shows the place of trade in economy of the state and region in the context of large, medium, small and micro-enterprises and physical persons entrepreneurs. It studies dynamics of financial results before taxation of enterprises, including the trade ones, of Ukraine and Donetsk oblast with distribution into large, medium, small and micro-enterprises. It marks out main reasons that influence this situation. It shows tendencies of development of trade, which exist under modern conditions.

Article is written in Ukrainan


Aldoshyna M. V., Brusilseva A. N.
Cross-culture Communications in Tourism under Conditions of Globalisation (p. 197 - 202)

The article is devoted to the study of cross-cultural specific features of interaction within social and business communication in the international tourism. The goal of the article is analysis of the cross-cultural environment of Ukraine in the context of the world globalisation for efficient interaction in the sphere of international management and marketing. The article shows a necessity of a study of influence of national cultural features upon business activity of tourist enterprises with consideration of their international and cross-cultural nature of activity. The article identifies functions of culture and presents basic classifications of the world cultures by Geert Hofstede, Fons Trompenaars and Edward Twitchell Hall Jr. It considers specific features of activity of tourist enterprises in the spheres of cross-cultural management and marketing, formulates problems of manifestation of cultural differences in these spheres. It offers main advertising strategies in the international communication policy, which help enterprises to promote their tourist products to international markets more efficiently.

Article is written in Ukrainan


Budnik M. M., Dvalishvili L. V.
Managing Behaviour of Retail Trade Consumers (p. 202 - 207)

The article is devoted to the problem of management of behaviour of retail trade consumers. It shows importance of this topic at the stage of market changes in economic and social spheres. Generalising theoretical provisions about models of consumer behaviour, the article marks out three main groups of factors that influence them: external, internal and situational. The authors offer to allocate sensor forms of communications into a separate group of factors due to a distinctive property of their impact – orientation at subconsciousness of consumers. The article analyses a psychological process of making a decision on purchase of a commodity and draws a conclusion about necessity of exerting subconsciousness influence upon consumer behaviour using the modern marketing instruments. It develops an improved model of consumer behaviour, which takes into account innovation means of impact on the buyer. The prospect of further development of this direction in science is creation of theoretical methods of managing consumer behaviour on the basis of co-operation of specialists in the field of economy, management, marketing, sociology and psychology, which would be applied in practice of management of trade enterprises.

Article is written in Russian


Lohunova N. A.
Formation of Strategy of Efficient Development of Cruise Tourism (p. 207 - 212)

The article presents conceptualisation of basic provisions on formation of strategy of efficient development of cruise tourism in Ukraine. Based on the study of problems of the cruise sector development, the article identifies the main goal and structures relevant tasks, justifies main reference points and strategic priorities of development of the cruise industry, specifies principles, mechanisms and expected results of realisation of the designated strategic course. The article states that efficient development of cruise tourism requires creation of an effective system of regulatory and legal, organisational, scientific and methodical, financial and information support. The article offers methodical recommendations on preparation of statistical reports and submission of statistical information about the state and development of the cruise market to the bodies of state statistics, which would allow identification of its quantitative and qualitative parameters, carry out monitoring of the process of creation of the cruise tourist product, analyse practical consequences of measures on stimulation and regulation of the cruise sphere and assess results of realisation of priority directions of strategic development.

Article is written in Russian


Stoliarchuk H. V., Druz O. O.
Managing Transaction Costs of Trade Enterprises with the use of the Process Approach (p. 212 - 216)

The article generalises approaches to the enterprise transaction costs management. It marks out advantages and justifies expediency of application of the process approach to management of transaction costs of trade enterprises. In the result of the study it offers distribution of transaction costs by business processes and application of modern efficient management tools in cost management at trade enterprises. The prospect of further studies is development of a system of analytical indicators of assessment of transaction costs management efficiency by business processes of trade enterprises.

Article is written in Ukrainan


TankovKonstantin N., Chepurda H. M.
Conceptual Task Setting for Defining the Tourist Product Notion (p. 216 - 220)

The article set the conceptual task of defining the tourist product notion as one of the key notions in the tourism theory. It justifies conception of the tourist product as a “complex thing”, which includes a variety of tangible and intangible properties, including functional, social and psychological advantage or benefit. It shows that the conceptual foundation of presentation of the tourist product notion is the idea of formation and development of production interrelations of the product participants, which reflect system processes of interaction of tangible and intangible elements of the tourist product, their mutual conditionality and production of one element by another.

Article is written in Ukrainan


Rudenko O. I., Mezentseva O. O., Terekh O. M.
Efficiency of Introduction of Innovation Energy Saving Equipment at Ukrainian Housing and Public Utilities (p. 220 - 224)

The article considers application of innovation energy saving equipment for energy housing and public utilities of Ukraine, namely – use of economiser-utiliser made of flat oval tubes with partial cross finning. The goal of the article is justification of efficiency of use of the economiser-utiliser, heat-exchange surfaces of which are made of packs of flat oval tubes with partial cross finning. The article shows economic efficiency of use of the economiser-utiliser for heat supply for tenement houses of the city of Dnipropetrovsk. It shows annual saving of natural gas from application of energy saving equipment and its pay-back period in housing and public utilities of Ukraine. Introduction of heat utilisers with efficient heat-transfer elements of principally new geometry and design is caused by the fact that it allows enterprises to reduce general costs of production by means of saving natural gas, increase of the ratio of fuel heat use and, thus, reduction of cost value of heat production.

Article is written in Russian


BUSINESS INFORM №4-2014

Tranchenko L. V., Lopatiuk R. I.
Socio-economic Efficiency of Functioning of Tourist Enterprises (p. 230 - 235)

The article is devoted to the study of theoretical and scientific and methodical grounds of formation of an efficient system of methods of identification and assessment of social and economic effects from establishment of the tourist sphere in the region with consideration of specific features of the state of local market development. The article analyses the state of development of the tourist sphere in the Chernivtsi oblast and shows a necessity of identification of the socio-economic efficiency of establishment of the tourist sphere. It identifies socio-economic pre-requisites of its functioning in rural areas of the Chernivtsi oblast. It conducts calculation of social and economic effects from establishment of tourism in the region. It considers an integral assessment of foreign tourist flows in the city of Chernivtsi. It analyses main problems on the way of increase of efficiency of functioning of tourist enterprises. It conducts a detailed analysis of various groups of objects of tourist infrastructure of the region, in particular, state and prospects of development of the hotel business. It identifies main directions and problems of development of tourist activity.

Article is written in Ukrainan


Frolova L. V., Alieksieiev S. B.
Strategic Observations in the Process of Analysis of the Strategic Potential of a Trade Enterprise (p. 235 - 239)

The article studies theoretical issues of formation of the mechanism of strategic observations as an element of analysis of the strategic potential of a trade enterprise. Based on the analysis of economic literature the authors offer own definition of strategic observations as an element of analysis of external strategic potential of an enterprise required for identification of long-term tendencies of change of its elements and provision of the process of conduct of strategic analysis with required information. The article develops a mechanism of conduct of strategic observations in the process of analysis of strategic potential of an enterprise, which includes the goal, principles, functions, stages, methods of collection of information and methods of forecasting. The article conducts analysis of use of methods of obtaining information in the process of strategic observations and use of channels of obtaining information for conducting strategic observations using the examples of five trade networks of Donetsk oblast.

Article is written in Ukrainan


Androsova T. V., Grinko A. P., Hrynko P. L.
Use of the Balanced Scorecard on Economic Management of the Trade Enterprise Cash Flows (p. 240 - 244)

The article shows urgency of formation of information support of economic management of the enterprise cash flows. It offers a procedure of building a balanced scorecard of cash flows, the main goal of which is collection, processing and interpretation of information about cash flows and processes of their attraction, which is required for making managerial decisions. The authors study and group possible relations of the pure cash flow indicators by the balanced scorecard components when marking out stages (state) of enterprise activity. The article shows that an enterprise could be either in the stage of development, characterised with high probability of future functioning, or in the stage of survival under the current conditions. It shows that there are two types of strategic development: sustainable strategic development and standard strategic development; and two types of state: pre-crisis and crisis. It offers a definition of the strategy of economic management of the enterprise cash flows.

Article is written in Ukrainan


Milash I. V., Krasnousov A. V.
Methodical Instruments of Assessment of Effectiveness of Strategic Management of the Trade Enterprise Expenditures (p. 245 - 250)

The article presents methodical instruments of assessment of effectiveness of strategic management of expenditures of a trade enterprise. A specific feature of the developed methodical instruments is the use of a balanced scorecard as a basis of assessment of effectiveness of strategic management of the trade enterprise expenditures. The balanced scorecard of assessment of effectiveness of strategic management of the trade enterprise expenditures is developed by four planes (components): finances, clients, internal business processes, training and development of personnel, each of which is characterised with the proposed set of indicators. The use of developed methodical instruments provides the enterprise owners, investors, clients, competitors and third parties with an idea of effectiveness of strategic management of expenditures and also provides the enterprise managers with instruments for assessment and achievement of effective results of activity and increase of competitiveness of the enterprise.

Article is written in Ukrainan


Nesterenko O. O., Korobkina I. S.
Classification of Catering Services for Organisation of Their Accounting (p. 251 - 256)

The article studies appearance and development of catering services in Ukraine. It considers issues of regulatory and legal regulation of activity of enterprises that provide catering services. It shows that many issues that are important for further development of catering stay outside the legal framework of the Ukrainian legislation and require immediate solution. Based on the analysis of definition of the “catering” notion in regulatory and legal documents and scientific literature, the article gives theoretical justification of its economic essence. The article develops a systemised classification of catering by the following features: place of providing catering services, contingent of customers, type of the enterprise, price segment, place of food preparation, type of measures, type of provided services and fullness of provided services. The article pays attention in the classification to economic characteristics of catering services, which are of primary importance for formation of the information system of their accounting. Prospects of further studies are justification of elements of accounting policy of enterprises that provide catering services and study of issues of documenting catering services that would facilitate organisation of their accounting and further development.

Article is written in Ukrainan


BUSINESS INFORM №5-2014

Mishchuk I. P., Gradyuk N. M.
Assessing Social Responsibility of Trade Enterprises: Search for Methodical Approaches (p. 200 - 204)

The goal of the article is consideration of existing methodical approaches to assessment of social responsibility of enterprises, their critical analysis and reflection of the authors’ methods of assessment of internal social responsibility of trade enterprises. In the result of the study the article allocates main groups of methodical approaches to assessment of social responsibility of enterprises and conducts their critical analysis. The authors offer their own approach to assessment of internal social responsibility of trade enterprises: development of a scorecard by assessment directions, formation of a modified complex matrix of strategic state and assessment of SPACE activity, and identification of the strategic position of a trade enterprise in the sphere of socially responsible activity and a possible strategy of development. Prospects of further studies are the study of methods of assessment of external social responsibility of enterprises and their adaptation to specificity of activity of trade enterprises.

Article is written in Ukrainan


BUSINESS INFORM №7-2014

Kis O. P.
Institutional Development of the Sphere of Public Administration of the Tourism Industry in Kharkov (p. 181 - 185)

The aim of the article is to study the development of public administration of tourism in Kharkov. The meaning of the so-called "free rider problem" in the field of tourism and its impact on the development of the sphere of hospitality was analyzed. The stages of institutional development of public administration of tourism in the city were allocated, namely: the first stage – the public administration is carried out mainly by the local authorities, the second stage – the engagement of tourism activities on a voluntary basis, the third stage – the creation of a local tourism organization. The problems to be solved in the second stage, in particular, the problem of motivation involving entities in the development of the industry. The use of the diffusion model to determine the auspicious moment of the transition from the second to the third stage was suggested. Initial calculations indicate that the third year from the start of the Tourist Board at the Kharkov City mayor as the period of the most intense involvement of the tourist activity subjects.

Article is written in Ukrainan


Shymanska V. V.
The Demarcation of the Algorithm of the Organizational-economic Mechanism of Development of the Tourism Industry of Ukraine of Closed Type (p. 186 - 190)

In the current economic conditions the development of the tourism sector in general, and related economic activities, in particular to ensure the needs of tourists in high-grade (quality) of the holiday, restoring psycho-physiological forces and the formation of new experiences, are becoming increasingly important. However, the effectiveness of the development of tourism industry of Ukraine (TIU) at this stage is much lower than in most European countries. That is why the purpose of the article was to rationalize for the construction of the organizational-economic mechanism of development of the tourism sector and the allocation of the main stages of its formation and implementation. On the basis of comparative analysis of proposed definition of "tourist complex", its specific function was outlined. The definition of "organizational-economic mechanism of development of the tourism industry of Ukraine" was formulated, it was suggested to consider it in terms of a combination of the two components of the potentially-factorial nature: organizational (system of institutions) and economic. Based on the analysis of statistical information and the allocation of negative trends in the development of the tourist industry of Ukraine the necessity of building the organizational-economic mechanism of development of TIU was reasoned and the main stages of its formation were identified. It was suggested to implement the mechanism of action in a closed loop.

Article is written in Ukrainan


Alieksieiev I. V., Trusova T. S.
Socio-economic Conditions and the Effects of Tourism Activities (p. 191 - 195)

In the article the categories called "functions of tourism" were analyzed from the standpoint of control theory and it was shown that the functions are inherent to the activities of business entities, in particular for tourism companies. It was proposed to consider the impact of the tourism sector on regional development, in particular reproduction, employment, increasing income, smoothing, stabilizing the balance of payments of the region as a socio-economic conditions and the effects of tourism activities. This approach will allow a clear demarcation of actions aimed at the implementation of certain measures to ensure ongoing operation and development of enterprises, and the evaluation of the performance of enterprises, so that the conditions for a qualified formation and implementation of the state policy in the sphere of tourism are created, coordinating and regulating the activity of this sector of economy.

Article is written in Ukrainan


Stoika V. O.
The Role of the Tourism Industry in Providing Expanded Economic Reproduction of Economy of Ukraine (p. 195 - 199)

The article focuses on the main aspects of the functioning of the tourism industry. The share of services in the gross domestic product (GDP) of the world was determined. The variation of tourist flows in the tourist market of Ukraine and a tendency to change the structure of tourist flows were examined, which indicates the relative instability of the national tourism market. The factors that constrain the pace of development of the tourism industry in Ukraine were defined. The current state of the national hotel industry and the prospects of its development were considered, taking into account international experience. The basic factors to stimulate the development of tourism industry in Ukraine and promising areas of functioning of the tourism market were highlighted. To ensure the efficient production and sale of tourist services it was proposed to involve the Strategy of tourism industry development in Ukraine specialized departments of leading academic and scientific institutions of Ukraine, Union of promoting tourism in Ukraine and regional authorities.

Article is written in Ukrainan


BUSINESS INFORM №8-2014

Kasmіn D. S.
Problems of Functioning of the Youth Segment of the Labor Market (p. 174 - 179)

Currently in Ukraine the state of youth labor market is characterized by a number of problems that hinder socio-economic development of the country, so the question remains to increase the economic activity of young people in the first place by reducing the quantitative and qualitative imbalance between supply and demand for labor, reduction of shadow employment, labor migration of young people, and so on. Therefore, this article deals with the problems of formation of the youth segment of the labor market of Ukraine, affecting the under-utilization of human resources and employment potential of the youth. In order to solve these problems, the model of interaction among the youth labor market that facilitates the identification of the internal contradictions of the youth segment of the labor market and allows more specifically to find ways of improving the policies on youth employment. This paper summarizes the potential socio-economic impacts, provides the outstanding problems of the youth labor market and developed solutions to these problems. The introduction of these measures will improve the quality of the workforce, as a result reduce youth unemployment by increasing the demand for labor and help overcome imbalances that exist in the youth labor market in Ukraine.

Article is written in Ukrainan


Burak T. V.
Hotel Chain: Evolution and Formation (p. 179 - 183)

Globalization in the hospitality industry is becoming commonplace for the world market. One of the key things is the appearance of hotel chains, because, in practice, they allow you to promote the global tourism market high standards of service. The article detailed the definition of what a "hotel chain" is; phases of hotel chains creation in the world market were shown. The evolution of formation of national hotel chains and the analysis of the development of international networks in Ukraine were revealed. In the future, it is necessary to study in detail the entry of international hotel operators on the national market of hotel services and the analysis of the efficiency of the hotel chains for various organizational and legal forms.

Article is written in Ukrainan


Ievtushenko D. D.
E-business, E-commerce, Internet Commerce: the Nature and Interrelation of Concepts (p. 184 - 188)

The article is devoted to develop a theoretical framework for the functioning of enterprises working in the field of information technology. The aim of the article is to study the scientific concepts of "e-business", "e-commerce", "Internet commerce" and the development of a detailed definition of the economic phenomena. Analyzing foreign and domestic research works, we have discussed various scientific approaches to the impact of information technology on the global economy, as well as the urgency of the definitions used in the field of management. The expanded definitions for the "e-business", "e-commerce", "Internet commerce" were suggested, according to which e-business is the broad term and is used in all of the enterprise relationship with their partners. E-commerce is part of e-business, and includes financial and commercial operations aimed at making a profit by means of electronic communications and digital technology. A kind of e-commerce is an Internet commerce, the essence of which is the sale of goods/services only using a computer on the Internet. Prospects for further research in this direction are to clarify concepts such as "electronic transactions", "information economy" and their logical application in practice. Further development of scientific works in this direction will create a unified theoretical basis for the operation of e-commerce enterprises.

Article is written in Ukrainan


BUSINESS INFORM №9-2014

Okhota V. I.
Formation of the Quality Management System in the Tourism Industry Enterprise (p. 195 - 199)

This article provides a definition of the quality management system and particularly its formation in the enterprises of the hotel and tourism business. The main requirements to the quality system in the tourism business are highlighted, with regard to regulation by legislative acts, national and international standards, with definition of the consumer's rights for the obtainment of the high-quality services, guarantees and liability of deliverer of these services. The principles of quality management in the enterprises of the hotel and restaurant industry were formulated, strategic goals and objectives of the companies with the policy, focused on setting high standards of the tourist services, were defined. The basic system requirements to the quality system and the relationship between its main elements (particularly, the responsibility of the management, the company's policy in the field of quality, the documentation), resources and technological processes were examined. The necessity of the actuating, development and implementation of the quality policy of the organization and its propaganda at all organizational levels by informing the staff of the importance of quality service ideas as the main source of the company's well-being are grounded.

Article is written in Ukrainan


Krups’kyy O. P.
Organizational Culture of a Tourist Enterprise as an Indicator of its Innovative Potential (p. 200 - 204)

The purpose of this paper is to analyze the possibility of diagnosing and managing the innovation potential of the tourist enterprises through the study and modification of the characteristics of its organizational culture. The article examines the theoretical possibility of diagnosing and managing the innovation potential of the tourist business. The content of definitions "innovative potential" and "organizational culture" were analyzed. The necessity of using social-psychological model for the analysis of innovation reality of the innovative potential of tourism enterprises was proved. The characteristics of an ideal model of innovative organizational culture of a tourist enterprise were formulated. The necessity to attract managers of tourism enterprises in the formation of the innovative capacity of enterprises of the tourism industry was grounded. It was proposed to consider the innovative potential of the tourism enterprise as an opportunity to transform and streamline the experience and the stereotypes interaction among business process, that is, as an opportunity to transform and streamline the experience of interaction between the subjects of the enterprise.

Article is written in Ukrainan


BUSINESS INFORM №10-2014

Yatsun L. M.
Formation of a Mechanism to Control the Development of National Nutrition Area (p. 219 - 225)

Fundamentals of mechanism of control the development of nutrition area as a cross-sectoral cluster of natural and socio-economic nature are examined. The mechanism of formation of consumer decisions as to the behavior of foods consumer, which integrates economic factors (rational) and non-economic (irrational, emotional) influences, is proposed. The algorithm of formation of a mechanism to control the nutrition area in the public sector and households of the population on the basis of structural and functional synthesis, harmonization of the executed functions of vertical and horizontal structures on all hierarchical levels – from households to the sectors of social production: agriculture, food industry, food trade and catering industry was substantiated.

Article is written in Ukrainan


Chepurda L. M., TankovKonstantin N.
The Core Competencies as Basic Category of the System of Consumer Services (p. 225 - 229)

In the article the development of the theoretical clauses concerning the formation of the competitive advantages of customer service enterprises from the perspective of the conception of core competencies is advanced. It was shown that this conception is based on the company's ability to effectively collect and to better, more original and faster than competitors use the necessary combination of its own limited resources, which only in combination with the innovative processes of service will take the form of competencies. It has been affirmed that a stimulator to the development of the competency conception should be the moving of the enterprise from the «tough», or vertical, in a hierarchical way integrated service system, based on the permanent allocation of financial, material and information resources in the enterprise (ERP system), to a network-based (horizontal integration) consumer maintenance environment, based on a combination of resources in the self-regulated centers of competencies. The latter are identified as the special structural units of the enterprise, the function of which is to control the most important directions of the enterprise activities by collecting knowledge and finding ways to best use in the provision of services to the consumer. The possibility of advanced communication between these centers, which should provide for the high performance of service processes, reduce the overall costs and ensure an acceptable level of the economic safety of the interaction with the consumer, becomes increasingly important. A formal mathematical model of network environment for customer maintenance was proposed, where as the fundamental ones the business service function, the profit function and the function of the product offer were used.

Article is written in Ukrainan


BUSINESS INFORM №11-2014

Shumilo O. S.
Dynamics of Contemporary Development of the Retail Trade Enterprises in Ukraine (p. 171 - 176)

The article is aimed at studying of the current state of retail trade enterprises in Ukraine, characteristics of economy management conditions of the retail trade enterprises and the analysis of dynamics of the retail trade development indicators. In the article the contemporary state of the retail trade is researched in the context of integration of Ukraine into the European Area, expansion of economic cooperation with the European Union, under the influence of a systemic crisis and the difficulties prevailing in the social, economic, and political spheres in the current period. The author characterises the conditions of retail trade enterprises in unstable circumstances. The main indicators of retail development in Ukraine was analyzed, the group of leaders in the contemporary Ukrainian retail was specified. Based on the research of the National Institute for strategic studies in Ukraine the main directions for the resolution of the crisis situation in the area of internal trade were highlighted.

Article is written in Ukrainan


Chepurda L. M.
Evolution of Notion of «Service» in the Aspect of Contemporary Trends in the Non-Production Sphere (p. 177 - 181)

The article displays the further development of theoretical positions regarding service as a standalone economic category. It is shown that at the present stage of development of the non-production sphere the commodity offer is a set of tangible and intangible attributes, when the producer can gain competitive advantages by establishing the most successful combinations together with innovative technologies, information and personnel. In the light of the non-productive service as a specific form of an integrated proposal with mixed material and immaterial nature, in the article the further development of the conception of the total cost of ownership was achieved. The general scheme of the integrated product development «ware – service» is presented in three-dimensional contour of the consumer service system, in which «ware», «service» and «time» are adopted as basic parameters. It is stated, that an implementation of conception of the total cost of ownership in the non-production sphere gives new opportunities in the formation of pricing policy of an enterprise, where the price of service performs a double function. On the one hand, it has an immediate influence on the amount of the costs that are associated with the needs and demands of the consumer, and thus can be considered as one of the factors determining the competitiveness of service. On the other hand, the level of the service price depends on its functional and consumer properties as well as supply-and-demand situation, and thus expresses the assessment of services by consumer, his attitude to the enterprise.

Article is written in Ukrainan


BUSINESS INFORM №12-2014

Chumak O. V., Andriushchenko I. S.
Analysis of State and Evaluation of Trends as to Indicators of Development of Enterprises of Catering Industry (p. 307 - 313)

The article is aimed to identify, on the basis of statistical information, trends in changes of the key indicators of activity of the enterprises of catering business. In the study, dynamics of the rate growth of turnover of enterprises of catering business in Ukraine in the context of private and corporate entrepreneurs has been disclosed. A calculation of turnover of the catering business on the basis of the actual prices has been conducted and its rate of growth has been analyzed. Dynamics and structure of operating expenses, dynamics of the financial results of the enterprises of catering industry have been studied. The quantitative rating of the influence of operating expenses on the dynamics of activity results of enterprises of catering business has been identified. Regression models were built on the basis of the indicators of development of enterprises of catering business. The relationships, detected in the designed models, can be useful for selection of the most useful tools for developing the expedience-based policies to further development of the enterprises.

Article is written in Ukrainan


Melnyk I. L.
Innovative Changes in the Market of Cruise Tourism (p. 313 - 319)

The article is aimed at defining of innovative changes in the structure of supply and demand in the market of cruise tourism on the basis of quantitative and qualitative indicators to evaluate its condition. As result of the study approaches to segmentation of the market of cruise tourism were systematized and it was determined that the main characteristics for studying its structure is type of cruise tourism product and the destination to which a product is directed. Changes in development of the world market of cruise tourism were identified, which, as a segment of the tourism market, has expanded in the past two decades due to the mastering by cruise companies of new tourist destinations, and today is formed by the differentiation of cruise travel products. It has been substantiated, that activity of cruise companies tends towards the searching for the non-price factors of competitiveness of cruise tourism product as a base for preservation of their own market share within the flexible and innovative environment. Prospects for further research in this area is to determine the share of budget cruise travel products in the structure of demand for the contemporary cruise lines as well as to study the peculiarities of management of cruise tourism products in the conditions of formation of innovative demand.

Article is written in Ukrainan


Diadin A. S.
Innovative Development of the Retail Trading Network and Ways to Improve the Customer Service (p. 319 - 323)

In the article the basic approaches to evaluation of the commercial customer service are discussed, contents of the methodology directions are disclosed, and their estimation is made. The use of the proposed models of quality management of customer service will provide with identifying the areas for improvement in the commercial and technological processes in order to attract buyers, to increase the efficiency of retail enterprises and their competitiveness. Analyzing the materials, published in the scientific literature, the author tries to deduce the current state of the retail industry and customer service in retail enterprises of large formats, as well as in particular enterprises. Given the findings of previous researches, the author attempts to outline the state of development of the customer service quality on the basis of innovation in retail commercial network.

Article is written in Ukrainan


BUSINESS INFORM №1-2015

Barna M. Y.
Analysis of the Socio-Economic Component in the Internal Trade System of Ukraine under Conditions of Transformation (p. 205 - 217)

The article is aimed at diagnostics and analysis of state of the internal trade system, taking into account economic and social factors as at the national level, so in the terms of region (Lviv region). On the basis of a substantiated methodology for researching transformation of the internal trade system, empirical and sociological studies were conducted to analyze both the economic and the social component of the system under conditions of transformation in Ukraine. Based on the results of the conducted empirical and sociological research as part of analysis of the socio-economic component in the internal trade system of Ukraine under conditions of transformation, conclusions were formulated regarding the influence of economic and social subsystems on development of the industry and, accordingly,– regarding the problems emerging in the subsystems and impeding the development. As result of the study has been determined that the most significant problems (underdeveloped both trade and transport infrastructure, instability of the political situation in the country and so on) that hamper development of internal trade and testify the industry's failure against its social and economic functions, emerge in the institutional-transformational subsystem of the internal trade system, in where, taking into account the opinions of the consumers, the most influential impeding factors occur. Prospect of further research in this area is the necessity to study the process of regulating the transformational changes in the internal trade system of Ukraine.

Article is written in Ukrainan


Chepurda L. M.
Study on Efficiency of Functioning of the Network Structures of Non-Productive Services Sector (Part I) (p. 218 - 222)

The paper displays why the system of network relations of business entities, which had developed in the domestic services market, is not yet adequate to the interests and expectations of the state. In large part this is due to the fact that the process of development of network forms in the services sector is not sufficiently studied, without a common understanding among academic economists and practitioners. Analysis of the most common interpretations of a chain outlet helped to allocate the common element that gives a fairly clear understanding of content of network organization – as effective cooperative relationships between market participants in time and space in order to jointly and efficiently use their key competencies for implementation of all stages of a customer's order within a single information system. In the paper, such an approach is viewed via the definition of network effects resulting from establishing a network structure and enterprise's joining the network. The presented methodical approaches allow to conduct a preliminary ranking of network structures by the degree of their effectiveness. Thereby is possible to obtain information on resources at the disposal of the partners, development directions of a network, which can become preferred.

Article is written in Ukrainan


Vlasova N. O., Mikhaylova O. V.
Typification of Policy of Forming the Current Assets and their Efficiency in Terms of Retail Trade Enterprises (p. 223 - 230)

The article is aimed at identifying the types of policy of forming the current assets that are used by retail trade enterprises in the current economic conditions of Ukraine, determination of their efficiency, as well as the substantiating a methodical approach to a more differentiated selection of types of policy of forming the current assets, taking into account the dynamic changes in turnover, amounts of current assets and period of asset turnover. Results of the undertaken studies have shown that selected type of policy of forming the current assets does not always stand up to the requirements of all performance criteria, there is no clear approaches to substantiation of managerial decisions on the choice of a type of policy. A more detailed approach to the systematization of types of policy of forming the current assets, using dynamic changes in turnover, amounts of current assets and indicators of their turnover in days, which extends the possible definition of a variety of extensive and intensive directions of the enterprise's development, is proposed.

Article is written in Ukrainan


Stoliarchuk H. V.
Complexation of Indicators of Expenditures on Business Processes of Goods Distribution through Retail Trade Enterprises (p. 230 - 234)

The article proposes separation of goods distribution into business processes taking into account characteristics of economic activity of retail trade enterprises. According to the selected business processes, a distribution of costs is presented. Systems of indicators of expenditures and their effectiveness by the business processes of goods distribution have been developed. It was found during the research that analysis of cost-effectiveness of business-processes is an objective necessity for the economic rationale of measures in the information engineering of business. Therefore, as indicators of cost-effectiveness have been chosen their level and profitability, an integrated indicator of cost-effectiveness have been proposed. Prospect of further research is development of methodics for rating the cost-effectiveness by the business process of goods distribution and forming software for its implementation.

Article is written in Ukrainan


Pashkevych M. S.
Comparing Supply Chain of the Production Enterprises and the Service Providers (p. 235 - 240)

The article is aimed at studying the problem of absence of supply chain model in the context of service providers. By way of example were considered processes of supplying the education services through higher education institutions. The researched problem is of social importance, as there are weak linkages between universities and enterprises in Ukraine, and this means, the supply chains work inefficiently. Using the supply chain model of the service providers, it is expected to strengthen the linkage between the participants of service supply chains. As result of the research has been discovered that the supply chain for the educational sphere is characterized by at least two consumers, by two source products in one and by two systems for estimating the efficiency of the whole chain. These systems for efficiency estimation, from the perspective of consumers of educational services and users of human resources, is proposed to characterize through appropriate concepts of micro-value and macro-value in regard to higher education institution. It has been determined that the main characteristic feature of the service supply chain, allowing to fundamentally distinguish it from the production supply chain, is presence of the refractive effect connected with human factor, which evidence that the options of the output product in the service supply chain are only partially dependent on the options of the input resources and partially can be predicted. Based on the occurrence of refraction effect, is proposed to distinguish between the service supply chain of producer, of consumer, as well as of both producer and consumer. In the future, it is planned to develop a classification of service supply chains.

Article is written in Ukrainan


Zyma O. G., Holub M. O.
The Categorial and Conceptual Features of the Environmental, Green, and Rural Tourism (p. 241 - 245)

The article is aimed to identify the interrelationship of the concepts of «ecological», «green» and «rural tourism», which are different in the essence. Reviewing, analyzing and summarizing the scientific works of numerous domestic and foreign scientists, as well as reports of international organizations, the authors considered the term «ecotourism» as a conception for sustainable tourism development. As result of research, differences in the understanding of conceptual and categorial apparatus of the above-mentioned types of tourism are showed. In addition has been found that ecotourism could be a step towards the sustainable development of the economy in the future. Specific attributes of ecological and rural tourism has been identified. A system of approaches to the definition of «green-matching» of different types of tourism has been substantiated. Prospect of further research in this area is to identify potential areas for development of ecological tourism in both Ukraine and Kharkiv region. Further studying and implementing the basic principles of ecotourism in the day-to-day life can lead to the stabilization of the tourism development in Ukraine and improve the environment situation.

Article is written in Ukrainan


Volinets T. G.
Determining the Consumer Preferences in Formation of the Structure of Tourism Product (p. 246 - 251)

The research is aimed to identify the travel preferences in consumers' estimating the tourism product and determine the directivity of changes for the improvement. A methodology for defining consumer preferences in formation of the structure of tourism product has been proposed, providing for removal of obstacles and psychological barriers in decision-making on participation in the offered trip; determination of the most important factors in forming a tourism product and the development of managerial measures to improve the status of these factors. For ranking of consumer preferences in the structure of tourism product, use of an orthogonal matrix is proposed, in which the rows correspond to consumer responses and characterize the conditions for receiving the information, and the columns are the factors relevant to the offered tourism services. In order to reduce the subjectivity of expert estimations, has been suggested that their values are used within ranges of changes in the scale of priorities, and their extreme values – on two levels (upper and lower). The total number of estimations by the columns of the matrix describes the degree of the goal attainment.

Article is written in Russian


BUSINESS INFORM №2-2015

Chepurda L. M.
Study on Efficiency of Functioning of the Network Structures of Non-Productive Services Sector (Part II) (p. 175 - 179)

The paper displays that an effective functioning of a network of non-productive services sector is determined by the formation and development of internal technological and distributive relationships. They form the integrated property of enterprises' relations, which was not present before the network integration. Combining such relationships with an integrated multitude of competencies of the network participants (concept of network mega-competency) allows to get the maximum efficiency of functioning the network structure. In the course of researching the conditions to ensure the effective network functioning, concepts of «network macrotechnology» and of «network agent location» have been formulated. The macrotechnology here is considered a basis for solving by an enterprise the issues of its own presence and functioning in a network, as well as evaluation of possibilities for network development. The network agent location determines the position (positioning) of one individual enterprise as to the other network participants, making use of the technological and distributive relationships in a time interval, in which the network mega-competency exists. Based on the multi-attributive model and the Fishbein formula, modified by the author, the basic elements of the model of functioning a network of non-productive services have been explored.

Article is written in Ukrainan


BUSINESS INFORM №3-2015

Gutsalyuk A. M., Kotsiurba O. Y.
Theoretical Approaches to Defining the Essence of Financial Assuring the Activities of Enterprises of Housing and Communal Services (p. 141 - 149)

The article systematizes issues in the work of the enterprises that operate in the field of housing and communal services (HCS). Specificity of activities of the enterprises of HCS has been determined and its features have been systematized: the fundamental ones for HCS as sector of the national economy; the ones, which are determined through the current socio-economic conditions and the level of development of the State. Theoretical approaches to interpreting the concept of «financial assurance of activities of enterprise» (system, process, special-purpose, cost-intensive, value, reserve and structural approaches) have been selected. Nature of financial assurance of activities of HCS enterprise has been clarified in terms of process (financial assurance considered as a process) and structural (the following components of financial assurance are selected: forming an amount of rationally structured financial resources and generating cash flows) approaches, and taking into account specifics of activities of housing and communal services enterprises, the main function of which is the social, which is implemented through continuous providing high-quality housing and communal services to the population, enterprises of various industrial branches and organizations.

Article is written in Ukrainan


BUSINESS INFORM №4-2015

Grabarchuk V. S., Dekhtyar N. А.
Tasks for Development of Business Tourism in Ukraine (p. 149 - 156)

The article is aimed to estimate the current state of the market of business tourism in Ukraine and prospects of its development, as well as impact of this sector on the tourism industry as a whole. The study identified the characteristics and key problems of account by the State statistics authorities of business trips; an estimation of profitability of the tourism market is presented; an example of cost structure for carrying out business events, based on the experience of foreign companies, is provided; the world's most popular destinations for organizing business events are named; recommendations for optimal business tour program are given; the positive effect from activating the business service sector for both the national economy and development of the regions of Ukraine is substantiated. Specific feature of strategies of most companies, which organize business trips, is the search for large corporate clients and focus on standardized cervice programs. Insufficient attention has been paid to small and medium-sized businesses, that, given the structure of the market of Ukraine, leads to unreasoned growth of missed profit for travel agencies. Assistance on the part of the local authorities to intensify cooperation between enterprises in different industries also would be very useful. Prospects for further research in this area is analyzing the experiences of public-private partnership to attract investment through joint business programs.

Article is written in Russian


BUSINESS INFORM №5-2015

Lysak H. H.
Business Management of Wholesale Enterprises Based on the Value Priorities (p. 146 - 151)

A general systemic-functional model of business management of enterprise is presented. From the perspective of systemic approach, business management is represented by the aggregate of items such as subject, object, methods and management tools; from the perspective of functional approach – functions, grouped by substantiation, implementation and evaluation of commercial activities of the wholesale trade enterprise. Based on the concept of value-oriented management, a model for evaluation and substantiation of measures to improve the efficiency of commercial activities of the wholesale enterprise have been developed. The main steps to implement this model has been allocated, the relationship between them is displayed, their contents has been disclosed; the indicators reflecting specificity of value proposition by a wholesale trade enterprise are presented. Directions for assessing the value of customers and suppliers of wholesale trading enterprise have been determined. To detect reserves for increasing effectiveness of commercial activities, expedience of the use of the ratio of perceived value, as well as price and cost of goods sold, has been substantiated.

Article is written in Ukrainan


Stepanenko V. O.
Establishment and Development of Tourism in Ukraine: Problems and Directions for Improving (p. 151 - 155)

The article considers problems of development of tourism activities in Ukraine, their causes and nature. Also the factors that influence (positively or negatively) on development of the structure of domestic tourism activities has been analyzed; some ways to improve the current state of tourism in Ukraine have been proposed. A graphic-analytical analysis of dynamics related to number of enterprises of hotel type in Ukraine in the recent years has been conducted, structure of the competitiveness index of the tourism economy sector in Ukraine has been presented. Analysis of these indicators will provide for the necessary conclusions as to development of tourism infrastructure in the country. It has been proved that development of tourism has a big impact on the socio-economic development of Ukraine, contributes to the development of many industry sectors (construction, transport, trade, agriculture, communications, hotels and catering, etc.). The main economic problems of the country, which hinder the development of the tourism industry, has been allocated and general ways to solve the existing problems has been formulated.

Article is written in Ukrainan


BUSINESS INFORM №8-2015

Kushnir T. В.
The Conception of Developing Local Consumer Markets (p. 126 - 133)

The article presents the conception of developing local consumer markets, which are formed in the conditions of heterogeneity of trading environment as well as competitive interactions of the market actors, taking into account the spatial limitations of possibilities of the consumer demand agents. The interrelationship of certain retail space, where the economic centers interact with the actors of the consumer market, with the relevant consumer preferences, occurring in the continuum of the local consumer market, have been determined. A number of specific characteristics of the local consumer markets that enable them to be treated in terms of the market organization as an integrated system with the both spatial-economic content and destination, has been allocated. The concept of developing local consumer markets on the basis of identification of the structure of the local trade space and the methodology of its definition as an integrated complex in order to meet consumer needs of the population have been substantiated, which provides to estimate the potential attractiveness of the consumer markets with fuzzy areas of service, identify their competitive advantages in the conditions of limitation of the relevant information. Prospect of further scientific research is to study the factors of influence on the consumer as well as the structural elements of the local consumer market, which are formed as result of the competitive interaction of the actors of a trade infrastructure under the influence of the innovative models for providing trading services.

Article is written in Ukrainan


TankovKonstantin N., Kurakin A. B.
Methodical Approaches to the Formation of a Network Service System (p. 134 - 138)

The publication presents the further development of theoretical positions of the formation of network service systems. It has been displayed that in defining the essence of the network user service its dynamism – the variable totality of enterprises united by common goals – must be used, which has sufficiently clear systemic boundaries, principles and rules of interaction, communication, ways in and out of network. Under these conditions, it is advisable to consider not any possible totality, but only the one that is most effective for the functioning of all network participants during a certain period of time. The article presents a conceptual model of formation and function of a network service system, where a key place belongs to its «core», i.e. a suitable combination of activities and their structural elements, which deliberately creates and implements in the parameters of time and space the aggregate relationships between network participants, based on the integration and adaptation of internal and external trade flows, structural elements and resources in order to achieve greater competitive ability of all network participants. It has been displayed how to use the method for determining weighing coefficients in the task of decision-making on inclusion of an agent in the network service system.

Article is written in Ukrainan


Iastremska O. О.
Quantitative-Qualitative Evaluation of Attractiveness of Tourism Companies (p. 139 - 146)

The article presents the results of studying the evaluation of attractiveness of tourism companies from the perspective of consumers and companies themselves as to results of the use of economic resources. In the system of partial indicators of attractiveness from the perspective of consumers were included such that characterize the pricing policy, informativeness of a tourism company website, quality of tourism services, their product range, quality of servicing, terms of payment, conditions of receiving documents, company image, presence of loyalty programs for regular customers, innovative offers of international tours, availability of collateral tourist services, convenient location of a tourism company, stability of its work, political and economic situation in the hosting country, level of tourism infrastructure, quality of tourist services, status of the objects of tourist attraction. In the system of partial indicators of attractiveness from the perspective of tourism companies were included the indicators, which characterize its use of the material, financial, human resources as well as results of investment-innovative activity. The composition of the proposed systems of partial indicators has been updated using the multivariate factor analysis. Using the method of additive folding, the updated partial indicators were folded down into the integral indicators. Sensitivity of the partial indicators has been updated by the neural network method in accordance with the built models of multi-layered perceptron. Quantitative values of the integral indicators of tourism attractiveness for companies were separated into three levels: high, medium and low, using the membership functions from the fuzzy set theory. Activities to ensure and enhance the attractiveness of tourism companies have been proposed.

Article is written in Ukrainan


BUSINESS INFORM №9-2015

Shymko O. V.
Organizational-Economic Mechanism for Ensuring the Competitiveness of Retail Trade Enterprise (p. 212 - 217)

The article is aimed at addressing the theoretical, methodological and practical issues on the formation of the organizational-economic mechanism for ensuring the competitiveness of trade enterprise in the consumer market in the face of increasing competition and activation of global transformational processes. Sectoral characteristics of trade enterprises' competitiveness have been disclosed on the basis of generalization of specific features of competition in trade. Possibility of improving competitiveness of trade enterprise in the context of availability of sustainable competitive advantages in formation of resource potential, quality of trade service and the effective functioning of an economic system, which is achieved on this base, were analyzed. Mutual relations of individual elements of the resource potential in the process of ensuring the competitiveness of enterprise were systematized. The basic approaches to gaining competitive advantage have been described: the consumers-oriented marketing approach and the competitors-oriented competitive approach. A matrix of strategies for competitive conduct of trading enterprise, depending on the availability of competitive advantages and competitive position in the market, has been proposed.

Article is written in Ukrainan


Solovianchyk A. V.
Development of Franchise Relations in the Terms of Tourism Industry (p. 217 - 223)

The article is aimed at studying the development of franchising relations in the market of tourism services. In the terms of this study, franchising is seen as an effective model for the development of small business. The main actors of these relations have been allocated and a model of cooperation between franchisor and franchisees within the market of tourism services has been built. The main features of the franchising relations in tourism industry have been considered and the franchise network as a separate entity in the market of tourism services has been allocated. This identifies the main advantages and disadvantages of franchising model as a way of doing business. The study identified the key risks and challenges faced by enterprises in the tourism industry, and outlined ways of improving the activity of tourism enterprises. Prospect of further research under this theme is to identify specific ways and schemes for implementing these measures for improving operation of enterprises on the market of tourism services.

Article is written in Ukrainan


Papp V. V.
The Tourism Potential of the National Nature Parks (by the Example of Zakarpattia Region) (p. 223 - 229)

The article examines the theoretical-methodical questions of the contemporary development of tourism in the protected natural territories. An analysis of both the status and the prospects of development of natural parks in the Zakarpattia Region in the direction of tourist-and-recreational activities was conducted. A number of problems that hamper the development of tourism in the national parks has been identified, such as lack of common methods for determining the recreational charge and monitoring, as well as a clear legal provision of recreation in the nature reserves and national parks; worn-out infrastructure; lack of quality promotional materials, no opportunities for entering the international market of ecotourism. It has been proved that a complex solution to the problems related to the development of tourism in national parks requires attraction of external resources (intellectual, material and financial), as well as building partnerships with local authorities, various commercial and non-profit organizations, local residents. Measures to improve the activities of tourist-and-recreational institutions related to the protected natural fund of the region, which can be implemented through the effective use of their resources, development of environmental and ecological-cultural tourist routes, as well as planning, managing and monitoring of the tourism activity, has been proposed.

Article is written in Ukrainan


BUSINESS INFORM №10-2015

Senenko I. A.
Strategy for Development of Hotel and Restaurant Business (p. 187 - 191)

The publication is aimed at developing an approach to formation of the strategy for development of hotel and restaurant business, based on analysis and evaluation of the main characteristics of hotels-competitors. As object of the study were chosen three hotels and the complex of «Obiedinennoe gostinichnoe khoziaistvo». An analysis of the inventory, which is different in the quality of hotel services and, respectively, in value, has been conducted. Considering the quality of service, three levels of hotel services (high, medium, sufficient) are suggested. An analysis of the structure of services by the service levels has showed that hotels with small inventory would concentrate their effort on services of higher level. With increasing the number of hotels' inventory, their structure of service changes in the direction of increasing the volumes of lower level services. The analyzed complex in terms of pricing policy is left far behind, as the quality of its services is much lower than of the competition. To ensure the competitiveness of the complex of «Obiedinennoe gostinichnoe khoziaistvo» a strategy has been proposed, aimed at optimization of costs and revenues, developing the business center services, investing in development of inventory, raising the cost of hotel services in accordance with their quality, expansion of markets for sale of hotel and restaurant services making use of marketing tools. Further research should focus on the in-depth study of the behavior of consumer of hospitality services with a view to create services that correspond to the range and quality of consumer demand and the focusing on target sale markets.

Article is written in Russian


Volkovska I. V.
Problem of the Development of Hotels and Restaurants in Ukraine and Kharkiv Region (p. 192 - 197)

During the preparation and holding of the football championship «Euro 2012» one could observe revitalization of enterprises engaged in the organization of temporary accommodation and catering, but even in that period of significant investment and influx of tourists, this sphere of activity remained unprofitable, thus the changes in the activity of hotels and restaurants should be considered. The article is aimed at studying the features of development and profitability of hotels and restaurants in both Ukraine and Kharkiv region. Changes in the number of enterprises of hotel type in both Ukraine and Kharkiv region have been analyzed. When determining features of categorization of hotels and other facilities intended for provision of services for temporary accommodation (lodging), have been concluded that not all hotels in the Kharkiv region are assigned to a certain category, the fact, which cannot but affect the quality of services. In addition, the profitability of operating activity of hotels and restaurants in both Ukraine and Kharkiv region has been analyzed, in particular trends in costs and results of operating activity. The conclusions made reflect the unprofitability of hotel and restaurant business against the background of the ever-increasing costs and the need to establish control over observance of the Ukrainian legislation.

Article is written in Ukrainan


Zhehus O. V., Sobolev V. L.
A Strategic Analysis of the External Factors Influencing the Development of Retail Trade (p. 198 - 203)

The article is aimed at determining the influence of external factors on the development of retail trade enterprises, with this purpose we have chosen strategic analysis as contemporary management tool. Taking into account specifics of retail trade, groups of factors were defined for evaluation using the proposed methodical tools. The carried out analysis along with generalization of the statistical, regulatory, reference data, analytical information, use of methods for logical analysis, determination of cause-effect relationships, assessment of trends, correlation analysis, consideration of situation, all these measures helped to assess the degree, direction of impact, rate of change for each of the selected factors as well as groups of factors in general. The economic, market, socio-demographic, political-legal, scientific-technical, environmental and cultural factors have been analyzed. A negative dramatic impact from the part of the macro-environment factors on functioning of retail trade enterprises has been identified, caused by presence of significant threats from economic, socio-demographic and political factors. It has been specified that even in the current systemic crisis occur prospects and market development opportunities for retailers, because of the significant potential of the internal consumer market. A necessary prerequisite for stabilization and further development of retail trade enterprises is the proper informational support of managerial decision-making together with improving the efficiency of marketing efforts.

Article is written in Ukrainan


Torosian H. A.
Strategic Development Paths for Servicing Cooperatives (p. 204 - 208)

The article, on the basis of both theoretical and statistical data, analyzes the relevant status and structure of the national agricultural servicing cooperatives. The official data on the number of existing and operating servicing cooperatives at the beginning of 2015 are provided, changes in the number of cooperatives over the past seven years are traced in the dynamics. The major problems hindering development of the agricultural servicing cooperatives in Ukraine as well as prospective ways for their further development have been identified. Some strategic solutions to the major challenges in the establishing servicing cooperations at the national level and paths for their development have been suggested, the impact of servicing cooperations on the rural social development, rural area, food security and welfare of the population has been specified.

Article is written in Ukrainan


BUSINESS INFORM №11-2015

Orlyk I. O., Vasyltsiv T. G.
Strategic Directions for Development of Investment Provision of Innovation Activity of Retail Trade Enterprises (p. 195 - 199)

The article is aimed at studying relevance of development of normative-methodical provision of the basic constituents and directions of investment-innovative development of enterprise (concepts of both technology policy and policy in the informatization sphere, system for improving the program for developing and projecting innovative products), as well as preparation and implementation of projects for regulation of staff performance in the sphere of investment and innovation, creation of a system for management of intellectual property (patents, licenses, know-how). The current status of investment-innovation activity of the retail trade enterprises for sales of ceramic tiles and plumbing equipment in Ukraine has been analyzed. Relevance of the strategic directions of investment provision to innovation activity of retail trade enterprises has been substantiated. A step-by-step character implementing of the strategic investment-innovative development of retail trade enterprises for sales of ceramic tiles and plumbing equipment in Ukraine has been proposed.

Article is written in Ukrainan


Tkachenko S. О., Diadin A. S.
Electronic Commerce: Ways to Improve the Culture of Servicing Customers (p. 200 - 204)

The article considers the main types of e-commerce and their features. A comparative characteristic of both stationary and virtual stores has been provided. The most complete classification of the forms of e-commerce for the present, according to the authors, has been defined. The approaches by domestic and foreign scientists to the definition of essence of the notion of «electronic commerce» have been generalized and systematized. Analyzing the materials, published in the scientific literature, the authors try to assess the benefits of e-commerce, which would contribute to improving the quality of customer service. Particular attention is paid to the definition of the quality of commercial servicing, as it is the key to successful business.

Article is written in Ukrainan


Rakhman M. S.
A Market Analysis of Hospitality Industry Development as a Part of Tourism in Ukraine. (p. 205 - 212)

The article is concerned with examining the current state, main problems and prospects of the development of hospitality industry in Ukraine as the main component of the travel and tourism industry. Hotel services are proved to be a key indicator of the hotel product providing customers with a wide range of hotel services. A market study of hotel infrastructure and other similar kinds of accommodation by ownership as well as the structure of accommodated guests in dynamics have been carried out. The influence of the general political, social and economic factors on the development of hospitality industry as well as decline in demand among domestic and foreign tourists have been considered. The perspective directions for travel and hospitality industry development have been offered to set up a highly profitable hospitality industry able to meet the needs of both domestic and foreign tourists according to the latest global trends, taking into account natural-recreational, socio-economic, historical-cultural of the country and its national characteristics.

Article is written in Ukrainan


Yatsun L. M., Markarova S. A.
Managing the Tourism Activities of Enterprises: Development Conception and Modernization Strategy (p. 213 - 219)

The article is concerned with establishing new conditions, settings, patterns for managing tourism activity as a modernization strategy and the concept of enterprise development in order to accelerate the adaptation of tourism business to the trends in changes of the external environment. Based on findings of the leading representatives of academic community, the author's vision of formation of the conception of tourism activities has been proposed, taking into consideration priority of the organizational-intellectual solutions as the dominant of transformational change processes to meet increased requirements to the product of clientele. According to results of the study, a set of new conditions and settings for development of tourism activities has been proposed, ensuring an irreversible transition to a better quality condition, maintaining the competitive positions and expanding the set of distinctive advantages. Propositions of transformational changes in the management strategy have been made, forming individual combinations in both managerial decisions and tourism product, supporting the actively adaptive nature of enterprise activity. The groundwork for prospective redesign of tourism enterprise activities in the intellectual projection of formating the strategy development, adapted to the trends in changes of the both internal and external environment, has been laid.

Article is written in Ukrainan


BUSINESS INFORM №1-2016

Tovma L. F., Kramarenko D. P., Deinychenko G. V.
Optimization Methods for the Three-Component Catering System, with the Purpose of Creating Food Products for Military Service (p. 175 - 178)

Meal plan of military service persons determines the number of meals, observance of physiologically reasonable spacings between meals, and rational distribution of products as prescribed by nutritional standards throughout the day. Standards of food rations should be developed taking into consideration requirements of rational nutrition, since rationing of service persons is complicated by the fact that their physical and neuropsychic load varies constantly: it can be increasing, for example, during the periods of hostilities, enhanced combat training, military exercises, physical drill, alert duty; then it can be decreasing during the recreation, education etc. The article provides an example of the process of optimizing the three-component catering model system in order to establish the optimum ratio of components. Use of mince systems for creating specialized food products to supply military service has been substantiated.

Article is written in Ukrainan


Omelianchuk T. M.
Development Trends of Enterprises of Catering Industry as Potential Customers of the Financial Status Auditing (p. 179 - 183)

In order to facilitate managerial decision-making by the owners of enterprises of catering industry in any country of the world, results of auditing the financial status of enterprises of catering industry are taken into account, along with considering the development status of the industry sector. Development of the market of enterprises of catering industry as objects of financial status auditing occurred under influence of external environment factors, in particular political, economic, social, technological, environmental and legal, as evidenced by the dynamics of changes in the number of enterprises of catering industry network, the number of seats in these, as well as the average turnover for the time-span of 2005-2016. The article examines development trends and systematizes external factors of financial status of enterprises of catering industry in Ukraine. The identified trends indicate the need to audit the financial status of enterprises of catering industry for preventive purposes.

Article is written in English


BUSINESS INFORM №2-2016

Okhota V. I., Sagaidak T. Y.
The Factors Increasing the Competitiveness of Enterprise in the Services Sphere (p. 193 - 197)

The article identifies and describes the main factors enhancing the competitive position of enterprises, which activities are connected with provision of services. It is proved that competitiveness of services enterprise is determined by its potential, sufficient for the retention and expansion of market share in a competitive environment, as well as external and internal environment factors, by influencing on which an enterprise can enhance its competitive position in the market. Ways of improving the quality and innovativeness of services by enterprise, which are considered as the main factors in competitiveness, have been determined. A technology for enterprise competitiveness management that represents a rational and logical consistency of managerial decisions and actions has been proposed, which provides to determine target segments of enterprise, level of competition in the market, to carry out an analysis of influence of both internal and external factors, to identify the main directions of increasing the competitiveness of organization, and to assess the efficiency of the proposed activities.

Article is written in Ukrainan


Grosul V. A., Rachkovan O. D.
Diagnostics of Resource Component in the Adaptation Potential of Retail Trade Enterprises (p. 198 - 204)

The article presents results of a research on the theoretical and methodical bases of diagnosis of the adaptation potential of retail trade enterprises. Considering developments in the field of diagnostics of enterprise and by reference to the principles of integration conception, essential characteristics of diagnostics have been defined and the core objects of enterprise diagnostics have been identified. Making use of resource- and competency-based approach, contents of the adaptation potential of enterprise have been disclosed and its elements have been determined. Components of resource component in the adaptation potential have been presented. In view of the definition of adaptation potential and adhering to the concept of integrated research, methodical approach to diagnostics of resource component of retail trade enterprise has been substantiated, which is based on the methods of comparative and dynamic analysis and is implemented using the indicators reflecting the adequacy of resource potential, the nature and speed of its change. To diagnose resource component in the resource potential of trade enterprise, use of average sectoral indicators of commodity, technical, personal, and financial potentials has been reasoned.

Article is written in Ukrainan


Sokolovskyi S. A., Naumenko M. O.
The Criteria for Estimating Proposals in the Sphere of Competitive Tendering in the Public Procurement System for Units of the National Guard of Ukraine (p. 204 - 208)

Provision of material needs for interior forces of the Ministry of Internal Affairs of Ukraine is essential to their effective functioning. To provide this, improvement and organization of procurement of goods, works and services for public funds are of vital necessity, since only the holding of transparent and fair competitive bidding is a prerequisite for the full, timely and quality provision of material needs for units of the interior troops. In the today's world, tender procedures got significant development in both the commercial and public sectors. Unfortunately, developing uniform rules for optimal approaches to estimate proposals in this sphere has yielded no success. One of the reasons for preserving the existent situation is a number of ambiguities arising in the estimation of commercial proposals. The article is aimed at defining the criteria for estimating proposals in the sphere of competitive tendering in the public procurement system for units of the National Guard of Ukraine.

Article is written in Ukrainan


BUSINESS INFORM №4-2016

Mangushev D. V., Pylypchuk V. К., Smirnova N. O.
Tourism Services: Marketing Specifics and Current Status of the Market (p. 177 - 182)

The article considers the concept of tourism service and its features that distinguish it from other services and goods in general, market of tourism services, specifics of tourism product and importance of tourism in the sphere of international economic relations. An analysis of the situation in the Ukrainian tourism market has been conducted; dynamics of tourists' flow in and out of the country, the share of expenditure on tourism services among the total income of Ukrainians, structure of countries with relations to Ukraine in the field of tourism, as well as travel targets have been considered. The notion of «brand competitiveness» and its value to enterprises that offer tourism services have been considered. Constituents of brand have been disclosed, an analysis of consumers and influence of consumers' loyalty on activity of company has been carried out. An analysis has been conducted and conclusions have been drawn on operation of a tourist firm in competitive environment, status of the tourism sphere in Ukraine, possible causes and measures to improve it.

Article is written in Ukrainan


BUSINESS INFORM №5-2016

Hugul O. Y., Tkach U. V.
Problems and Development Prospects for a Contemporary Hotel Business in the Ternopil Region (p. 134 - 139)

The article considers topical issues of the development of hospitality industry in the Ternopil region. The basic tendencies of collective accommodation facilities have been examined as an important component of the tourism industry in the region. Problems with functioning enterprises of hotel business in the Ternopil region have been identified, as well as the author's vision of the potential prospects for the development of enterprises in this sector have been articulated. The tourism industry in the Ternopil region is developing dynamically – with improving and modernizing the traditional forms of tourism, new directions are emerging and gaining popularity, in particular rural, environment, event, extreme tourism. With a view to development of hotel business, a number of activities has been offered, implementation of which will activate business processes in the tourism and hotel industry and will give a qualitative impetus to developing a unique integrated tourism product of the Ternopil region, which would meet international standards.

Article is written in Ukrainan


Perederko V. P.
Determining the Share of Tourism in the Gross Regional Product and the Gross Value Added of the Ivano-Frankivsk Region (p. 139 - 146)

The article is concerned with analyzing the current status of the public statistical observations in the sphere of tourism with the aim of identifying the main problems and disadvantages of the sectoral statistical reporting together with the development of experimental methods for calculating the integral contribution of tourism to the gross regional product (GRP) and/or the gross value added (GVA). Despite the fact that today the theoretical developments and methodological recommendations, which consider tourism through the prism of socio-economic development, are represented in the works by many researchers, in Ukraine there are no comprehensive statistics on tourism as an economic category and no official methods for calculating the contribution of tourism to both the gross domestic and the gross regional products, although such calculations are held abroad for a long time. Statistical information is a basis for the market planning in the economy, in this respect the article proposes a technique for determining the share of tourism in GRP/GVA. Further research should be aimed at identifying catalysts of growth of the socio-economic value of tourism through the development of an integrated tourism statistics as a methodological basis for the determining of the impact of tourism on the economy of regions in particular and the State as a whole.

Article is written in Ukrainan


BUSINESS INFORM №7-2016

Lupak R. L., Khomytskyi A. I.
Improvement of the Methods for Evaluating Performance of the Wholesale Trade Enterprises (p. 73 - 79)

The article is concerned with improving the theoretical-methodological foundations for evaluating the performance of wholesale trade enterprises through substantiation of classification attributes, methods, indicators and features of their application. The article allocates the aspects that define the usefulness and benefits of applying those or other techniques, methods, evaluation methods and the analysis indicators used. A comprehensive basis (methodology) for evaluating the performance of wholesale trade enterprises by different directions and by classification criteria has been built. The methods, indicators of evaluation have been provided and features of their application have been disclosed. Prospect for further research in this area is identification of the methodological foundations of both forming and realization of the institutionally-economic mechanism for functioning of the wholesale trade enterprises, which will improve the practical value of the evaluation procedure, and will optimize the process of its testing in the real conditions.

Article is written in Ukrainan


BUSINESS INFORM №8-2016

Tomashevska A. V.
Development of the Tourism Market of the Carpathian Region and Evaluation of Possibilities for Cooperation of its Actors (p. 94 - 97)

The article is concerned with analyzing development of the tourism market of the Carpathian region and the possibilities for cooperation of its actors. The dynamics of the number of actors of the tourism activity of the region, the revenues from provision of tourist services, and the number of the tourists, which were receiving services within the Carpathian region, have been analyzed. Results of the carried out expert analysis on the development of cooperation by actors of the tourism market in the region have been provided. The study results have confirmed the need for measures that determine the further development of tourism in the form of cooperation. It has been determined that this indicator is second only to measures to increase the number of sports facilities, primarily associated with winter sports, as well as attracting foreign investment. It is displayed that the uncertain directions are connected with the practical implementation of such cooperation and it is proved that obstacles to it are predominantly the barriers of psychological nature, as well as gaps in the knowledge about benefits, opportunities and forms of such cooperation.

Article is written in Ukrainan


BUSINESS INFORM №9-2016

Мalovychko А. S.
The Electronization of Logistics Operations by Enterprises in Conditions of Transformation of Trade Relations (p. 126 - 130)

The article is aimed at identifying the specifics of the logistics activities of online trading enterprises on the territory of Ukraine, substantiating and developing a relationship model of the enterprise interaction with its key actors on principles of the electronization of logistics operations. Based on the results of the diagnostics as to changes in the structure of the Ukrainian online audience over the last year, it is found that trade enterprises are using the Internet as an effective distribution channel, which dynamically develops and acts as a means of increasing the potential market of consumers demand. It has been revealed that the key driver of growth in consumer demand in the market of Ukraine is the expansion of product range by trade enterprises on the Internet with simultaneously improved logistics operations. A model of relationship between buyers and suppliers on the basis of the electronization of logistics operations for online trading enterprises has been proposed. Prospects for further research in this direction would be formulating conceptual provisions regarding the introduction of a relationship model of the enterprise interaction with its key actors on principles of the electronization of logistics operations in conditions of transformation of trade relations.

Article is written in Ukrainan


BUSINESS INFORM №10-2016

Beglarashvili O. P., Kulik A. V.
The Development Trends of Wholesale Trade in the Kyiv Region (p. 195 - 200)

The article examines the regional aspects and trends in the sphere of wholesale trade as to the enterprises of Kyiv region. The article provides the dynamics of indicators of wholesale trade both in Ukraine and in Kyiv region by groups of commodities, warehouses, the average size of warehouse space. Prospect for further research in this area will be development of a strategy for the rational organization of wholesale trade, which should help to reduce regional asymmetries in the levels of territorial organization of wholesale trade.

Article is written in Ukrainan


Mykhailova M. V.
Segmentation of the Market of Services of Restaurant Industry of Kharkiv and Kharkiv Region (p. 200 - 205)

Bearing in mind the need to observe the principle of consumer-orientedness, the article provides arguments as to feasibility of studying their behavior and determining target segments in the process of marketing planning. According to results of the conducted survey of the population of Kharkiv region, a segmentation of consumers of the market of restaurant services has been carried out on the basis of behavioral, demographic and socio-economic characteristics. Using the two-factor approach to segmentation, the following segments of the customers of the market of restaurant services have been allocated: «Friends», «Employees», «Followers of traditions», «Sentimentalists», «Family», «Business». The necessity of planning marketing activities of enterprises of public catering based on targeting towards the selected market segment, making use of the optimal tools of influence on customer of the target segment, has been substantiated.

Article is written in Ukrainan


Bogdan N. M., Sukhorukova O. P.
Studying the Risks in Tourism (p. 206 - 211)

The article is aimed at studying risks in the tourism sector, as well as considering and providing the major classification characteristics and characterization of risks in tourism to improve the efficiency of the processes of their management. The necessity of detailed studying, identifying of characteristics, and classifying risks of the tourism enterprises has been substantiated. Peculiarities of analyzing risks in tourism have been considered, its main stages and characteristics have been determined. A multistructural system of risk management for tourism enterprises has been proposed, which involves the use of different combinations of management procedures, thus displaying modularity of the system. It has been proven that formation of an effective system for identifying, monitoring and managing risks will provide developing effective activities to minimize and eliminate the risks, so the risk management system should be introduced within each organization of the tourism industry.

Article is written in Ukrainan


BUSINESS INFORM №11-2016

Krutova A. S., Levina M. V.
The Organizational-Methodical Aspects of the Internal Cost Control of Enterprises of the Restaurant Industry (p. 155 - 161)

The article is aimed at developing the theoretical foundations together with an organizational-methodological instrumentarium for internal control of costs of enterprises of the restaurant industry. The current status and prospects for development of internal control in the restaurant industry have been analyzed. Essence of control as one of the core functions of management has been examined. It has been proven that the system for internal control is an intermediary link between the system of accounting and the managerial personnel, that’s why functions to implement cost control should be performed by a specialized unit of enterprise – the internal control division. Structure of Regulation on internal control division has been elaborated, an element of which should be determining the forms of organization of the system for internal control at the enterprise of the restaurant industry (insourcing, outsourcing and co-sourcing). Expediency of organization of the internal control division in the form of co-sourcing has been substantiated.

Article is written in Ukrainan


Goroshanskaya E. A., Kaschena N. B.
The Comprehensive Evaluation of Cost Efficiency of Operational Activity of Trade Enterprises (p. 162 - 166)

The article suggests the methodical instrumentarium for comprehensive evaluation of cost efficiency of operational activities of enterprise. In accordance with technology of implementation of analytical procedures, the article defines criteria and the system of generalizing and partial indicators for evaluating cost efficiency of operational activity. For a comprehensive evaluation of cost efficiency of operational activities of enterprises by the criteria of economic feasibility and cost-effectiveness, the integral indicators, which take account of the relative changes (indices) of the generalizing indicators of the cost effectiveness, have been proposed. Evaluation of cost efficiency of operational activity, taking into consideration their composition in terms of various attributes, is recommended to carry out on the basis of results of taxonomic analysis. Applying the developed methodical instrumentarium will provide the management of a trade enterprise to identify trends in changes of the level of efficiency in the use of resources in the process of operational activity, as well as identify opportunities for increasing the volume of commercial activity, and the capacity of the enterprise to obtain maximum positive results at minimal cost.

Article is written in Ukrainan


BUSINESS INFORM №12-2016

Gorina G. O.
The Theoretical and Organizational Provisions Concerned with Development of the Mechanism for Formation of the Market of Tourism Services (p. 121 - 126)

The article is aimed at studying the theoretical-methodological and organizational ensuring the mechanism for formation and functioning of the market of tourism services. The process of formation of this market is a complex multiphase system of development of interrelated elements, which are closely connected, in the system interaction, and under multidimensional intense mutual influence. The basis for functioning of these elements and formation of market is the theoretical-methodological and organizational-economic provision. The theoretical-methodological provision is advisable to consider through the consequential stages of formation of market, the proposed models of development of market, its laws and functions. Organizational-economic provision is proposed to examine through the interaction of actors in the market, the object of which is tourism service/product, taking into consideration development trends and specific features of market, as well as the factors conducive to formation of market. Substantiation of the theoretical-methodological and organizational-economic provisions, together with studying their interaction, has provided to propose the mechanism for formation of the tourism services market.

Article is written in Ukrainan


BUSINESS INFORM №1-2017

Orlova O. M.
The Topical Problems of the Hotel and Tourism Business in Ukraine (p. 153 - 160)

The article is aimed at studying the current status of the tourism sphere of Ukraine, analyzing activities of enterprises of hotel industry, and defining the main problems in development of the hotel and tourism business in Ukraine. The basic processes of formation and development of the hotel and tourism business at the national and regional levels were considered through the prism of the decline of tourist flows, costs for services on creation of the tourism and hotel products and services, reduction in the collective accommodation facilities, changes in the dynamics of structure of the exports and imports of services. Vulnerability of the Ukrainian market of tourism services as to the impact of different factors both of the internal and of the external environment has been specified. By using built trend lines it was proved that in 2016 growth in the number of citizens of Ukraine who will travel abroad, and, conversely, reduce in the number of foreign citizens, who visited Ukraine, was expected. It should accordingly impact the dynamics of the indicators, which characterize progress of processes of development of the hotel and tourism business. It has been proved that preventing most problems, as well as solving the actual ones, can be possible by using the business analyzing technologies that provide making effective management decisions and finding new growth points.

Article is written in Ukrainan


BUSINESS INFORM №2-2017

Kuzmenko O. O., Tkachenko T. I.
The Formation of Principles and Tasks for Revenue Management of Tourism Enterprise (p. 166 - 171)

The article considers the process of formation of principles and tasks for revenue management of tourism enterprise. Essence of the concept of «revenue management» has been analyzed and expanded. The methodology is based on a system of methods and approaches which provide a conceptual unity of research. The methodical principles in the theoretical substantiation of the concept of «revenue management» are: comparison, induction, deduction and synthesis, method of analogies. It has been concluded that management of revenue and expenditure of tourism enterprise is an integral part of the work associated with developing an economic strategy for the functioning of enterprise. In particular, revenue management is aimed at creation of economic conditions, providing for compensation of constant and variable expenses, full and timely payment of all types of taxes, compulsory payments, and ensuring the target profit.

Article is written in Ukrainan


BUSINESS INFORM №3-2017

Tkachuk T. M.
The Parametric Evaluation of Competitiveness of the Franchising Tourism Networks (p. 196 - 201)

The article is aimed at studying and evaluating competitiveness of the franchising tourism networks by the proposed options with the possibility to define the characteristics of the relevant tourism franchise at the national market of services. The dynamic changes of positions of Ukraine and of the countries-leaders in the ranking of competitiveness of the travel and tourism sector have been analyzed. The actual parameters of an evaluation of competitiveness of the franchising networks, operating at the domestic market of tourism services, have been defined and substantiated. For the implementation of quantitative evaluation of specific parameters, a questionnaire survey along with point rating of 50 tourism franchisee enterprises was conducted. The franchising networks which are leaders at the national tourism market were analyzed and defined. Based on the results obtained by calculations, a parametric model for evaluation of competitiveness of franchising tourism networks has been proposed and the key characteristics of a tourism franchise have been determined. Further researches will focus on the formation of a structured system for increasing the efficiency of interaction between the tourism enterprises in the franchising system and on the basic principles to ensure their competitiveness.

Article is written in Ukrainan


Нaponenko A. I., Kuchechuk L. V.
The Influence of Decommunization on the Tourism Attractiveness of Regions (p. 202 - 207)

The article is aimed at studying the influence of decommunization on the tourism attractiveness of regions. The authors have proposed to add to the list of the main factors of developing the tourism attractiveness (presence of tourism resources, ecologically balanced environment, modern infrastructure, and a positive image) implementing the activities within terms of the policy of decommunization. The influence of this factor has been considered on the example of domestic regions. The basic problems of development of tourism industry of Ukraine at the present stage have been outlined. It has been found that the decommunization process greatly increases the tourism attractiveness of regions through the creation of parks and museums of the Soviet past, acquiring the new image by cities and towns after changing their names. At the present time stage, influence of the factor of decommunization on the tourism attractiveness of Ukraine is gradually increasing, but a necessary condition for development of tourism and travel should be the State support and efficient management of this sector.

Article is written in Ukrainan


BUSINESS INFORM №4-2017

Momont T. V.
The Influence of Diversification Processes on Organization of Accounting of the Tourism Industry Actors (p. 210 - 215)

The article is aimed at determining whether the diversification processes can influence organization of accounting of the tourism industry actors. Impact of the diversification strategy of enterprise’s activity on organization and methods of accounting has been researched. Means of diversification that are being implemented through accounting have been defined. The process of diversifying the activity of tourism enterprise has been graphically presented. There is a need for applying the Program for diversification of activity of tourism enterprise by the enterprises in the tourism sphere, structure of which has been proposed. The «Accounting organization» section of this document discloses the operational and strategic activities that are being undertaken in the area of accounting.

Article is written in Ukrainan


BUSINESS INFORM №5-2017

Sysіuk S. V., Benko I. D.
Calculating the Fee-Based Services of Library Institutions: Theoretical Foundations and Practical Challenges (p. 130 - 136)

The article is aimed at highlighting features of the provision of the fee-based services by library institutions, identifying problems related to the legal and regulatory framework for their calculation, and the methods to implement this. The objective of the study is to develop recommendations to improve the calculation of the fee-based library services. The theoretical foundations have been systematized, the need to develop a Provision for the procedure of the fee-based services by library institutions has been substantiated. Such a Provision would protect library institution from errors in fixing the fee for a paid service and would be an informational source of its explicability. The appropriateness of applying the market pricing law based on demand and supply has been substantiated. The development and improvement of accounting and calculation, taking into consideration both industry-specific and market-based conditions, would optimize the costs and revenues generated by the provision of the fee-based services. In addition, the complex combination of calculation leverages with development of the system of internal accounting together with use of its methodology – provides another equally efficient way of improving the efficiency of library institutions’ activity.

Article is written in Ukrainan


Shumilo O. S.
The Conditions and Factors of the Economic Security of Retail Trade Enterprise (p. 137 - 141)

The article discloses the meaning and distinguishes between the concepts of «conditions» and «factors», and defines the particulars of their action on the economic security of retail trade enterprises. An analysis of these definitions of these categories, provided by scientists, was carried out. As a result of comparative analysis, it is determined that under the concept of «condition» most scientists understand the circumstances of reality in which events do occur. On this basis it was suggested that conditions and factors should be considered as phenomena. With that, the condition is a phenomenon that has the potential to act as a result of consequence, i.e., it facilitates the development of causation but does not directly affect the state. As far as economic security is concerned, it exists/may exist under certain conditions in relation to which they are objective reality. The specific existent conditions give rise to their respective factors. The article proposes the classification of the main conditions in which the economic security of retail trade enterprise is formed: economic (macro and micro), social, politico-legal, market-based, informational. It has been also specified that certain conditions of economic security of retail trade enterprise create the external factors, while the internal factors are generated at enterprise as result of its activities and represent a response to the external factors.

Article is written in Ukrainan


BUSINESS INFORM №6-2017

Miroshnyk M. V., Maystro R. G., Luchnaya Y. O.
A Study on the Current Status and Prospects of Development of the Tourism Services Market (p. 153 - 158)

The article considers the world trends in the developmet of services market, and it has been determined that the service sector is about 70% of the world’s gross domestic product (GDP). It has been noted that the tourism sector is one of the largest in the world economy, and its market in terms of investment efficiency is among the highly profitable markets along with the gas and oil producing, industrial, and automotive markets. The tourism market in Ukraine is only about 2% of the country’s GDP, but has great potential for innovation development and tourism perspectives. Such a situation requires constant monitoring and analyzing, which makes the selected study relevant. The purpose of the article was to provide a comprehensive analysis of the current status of the market for tourism services in Ukraine and to determine the main tendencies in its further development. It has been found that the tourism industry sector in Ukraine is formed by three components: outbound (international), internal, and inbound (foreign) tourism, the quantitative increase of which will increase the efficiency of the country’s tourism potential and reinforce its positive image abroad.

Article is written in Ukrainan


BUSINESS INFORM №7-2017

Tyshchenko O. P.
The Tourism Clusters: Problems of Identification and Selection of the National Development Model (p. 173 - 178)

The publication is aimed at substantiating conceptual approaches to identifying tourism clusters in Ukraine, developing a system of indicators to evaluate their performance and proposals as to formation of mechanism for the State cluster policy in the tourism sphere. The study has determined criteria for feasibility of participation in the establishment of a tourism cluster in terms of its potential participants; a system of indicators to provide monitoring, identifying and evaluating the development process, operation of the tourism cluster and its role in enhancing the competitiveness of economy have been proposed; approaches to evaluation of the synergistic effect as result of development of the tourism cluster have been substantiated. Development and testing methodologies to identify tourism clusters, to evaluate their performance and impact on socio-economic development are promising directions for further research. The use of the indicated methodologies will provide a basis for the scope and form of the State support for cluster initiatives, which should be seen as an integral part of the State’s systemic and consistent policy on clustering of the country’s tourism sphere.

Article is written in Ukrainan


BUSINESS INFORM №8-2017

Panasenko I. V.
The Statistical Assessment of Service Delivery: Differentiation and Impact Factors (p. 192 - 197)

The article is aimed at studying the extent to which services are being implemented, including in terms of population, and assessing the underlying factors. The current tendencies in the services sector have been analyzed and its key role in the economic development of the State has been substantiated. A comprehensive statistical study of the volumes of services implemented in Ukraine in 2016 (total and by economic activities) has been carried out. A correlation between the volume of services sold to the population and the per capita income of households in Ukraine has been identified. A study on regional differentiation in the volume of services implemented was carried out. It has been found that about 40 per cent of the services sold in 2016 was accounted for Kyiv. The economically developed regions of country provide mainly services to enterprises, institutions and organizations, while in the mostly agricultural regions with relatively small population, the household services predominate. The need to improve the well-being of the population as the most important consumer of services has been substantiated, with a view to expanding the range of services, increasing demand for them and improving the efficiency of performance of enterprises in the services sector.

Article is written in Ukrainan


BUSINESS INFORM №10-2017

Grosul V. A., Zubkov S. O.
The Methodical Instrumentarium for Assessing the Competitiveness of Business Model of Trade Enterprise (p. 252 - 258)

The article substantiates the need to assess the competitiveness of business model of enterprise. By analyzing, systematizing and generalizing the scientific work of foreign and domestic scientists, the basic methods of assessment were allocated and the feasibility of an integrated approach to assessing the competitiveness of business model of enterprise was argued. A scorecard system for evaluating the competitiveness of business model of trade enterprise has been developed and a structural and logical framework for the integrated assessment of the competitiveness of the indicated business model has been substantiated. Based on the Ishikawa diagram, potential competitive advantages have been defined and the «problem areas» have been identified that impact the competitiveness of business model of enterprise. The authors provide recommendations for transforming the business model of trade enterprise in the context of the enterprise’s orientation towards development.

Article is written in Ukrainan


Beglarashvili O. P., Kulik A. V.
The Regional Aspects of the Development of Wholesale Trade in Ukraine (p. 259 - 264)

The article is aimed at studying the regional aspects and tendencies in the development of wholesale trade enterprises in the western regions of Ukraine. The regional aspects of the main indicators for the development of wholesale trade enterprises in the western part of Ukraine are highlighted. The dynamics of indicators of the wholesale turnover of the western regions of Ukraine were analyzed by product groups, the population’s provision with the warehousing area, the average size of the storage area by one warehouse, the location density of warehouses. Prospect for further research in this direction is the development of a strategy for a rational wholesale trade organization, which should facilitate to reducing the regional asymmetries in the levels of the territorial organization of wholesale trade enterprises.

Article is written in Ukrainan


Kochubei D. V., Grygorenko T. M.
The Features of Formation of Supply Chains of Retail Trade Enterprise (p. 264 - 268)

The article explores the features of functioning of retail trade enterprises in supply chains; boundaries and dimensions of the supply chain of retail trade enterprise have been defined; a differentiation of methods for managing and assessing the efficiency of supply chain of retail trade enterprise has been proposed. The leading role of the logistic service of retail trade enterprises in generating service flows in terms of supply chain has been defined. The concept of supply chain driven by demand has been considered; the prospect for application of this approach in order to ensure the sustainable competitive advantages for retail trade enterprise has been identified. In order to assess the results of management of supply chain, it is proposed to combine the assessment system of the supply of enterprise and the assessment system of the logistic service provided to consumers of the retail trade enterprise. The scientific and practical usefulness of the proposed approach lies in the ability of the enterprise to better reflect the logistical partnership with the parties in the supply chain and to achieve maximum efficiency in its management.

Article is written in Ukrainan


BUSINESS INFORM №1-2018

Melnyk T. M., Pugachevska K. S.
The Development of Service Sector in the Economy of Ukraine (p. 213 - 220)

The article is concerned with the topical issue of the importance of the service sector in economy of Ukraine with the purpose of identification of directions of promoting the national services in foreign markets. Consideration of this issue is carried out on the basis of studying tendencies of foreign trade in services in Ukraine in comparison with global tendencies. The review of scientific sources in this direction indicates that discussions about the prospects of development of tertiary sector in the context of groups of countries according to the level of economic development are being held among scholars. The article characterizes the current trends in the development of world trade in services, assesses the proportion of individual groups of countries in the foreign trade in services. The geographical structure of exports of services of Ukraine was analyzed. Tendencies of trade in information-communication services were researched. The contribution of certain economic activities to the formation of GVA has been evaluated. The reserves for expansion of potential of service sector in the economy of Ukraine have been defined. The prospective direction of further scientific researches in this direction is identification of instruments of promotion of exports of national services to foreign markets.

Article is written in Ukrainan


Dekhtyar N. А., Pudrovska M. М.
The Prospects of Cooperation Between Ukraine and France in the Sphere of Nostalgic Tourism (p. 220 - 226)

The article considers different approaches to interpretation of the term of «nostalgic tourism», identifies the problems of semantic analysis of this concept, its type classification and, accordingly, approaches to the practical organization of nostalgic tours. Cooperation between Ukraine and France in the field of foreign trade is evaluated as the basis of intensification of tourism activity. An analysis of the bilateral tourist flows at the macroeconomic level is provided. It has been proved that the motives, inducing to nostalgic tours, can contain components of many other kinds of tourism, and therefore allocation of nostalgic tourism in a completely independent kind in terms of the traditional classification system is not always appropriate.

Article is written in Ukrainan


BUSINESS INFORM №2-2018

Shymko O. V.
Diversification as a Strategic Direction for the Development of Trade Enterprises (p. 159 - 163)

The article is concerned with solving of the theoretical, methodological and applied questions of diversification of activity of trading enterprises at the consumer market of Ukraine in conditions of aggravation of competition along with activation of global transformational processes. The economic essence, role, and purpose of diversification of activity of enterprise as economic process together with the integral element of its growth are disclosed, advantages and threats are defined. Diversification as a way of enterprise development is considered in the context of economic management (system, economic, managerial aspects). The motives determining the choice of diversification strategy as growth strategies and the factors influencing its choice are determined. The sectoral features of diversification of trading enterprises activity and criteria for determining the degree of diversification (by commodity segments, markets, and types of business) are considered. The contemporary tendencies of diversification of activity of trading enterprises at the consumer market of Ukraine are researched.

Article is written in Ukrainan


Maksymiuk S. O.
Substantiating the Theoretic-Methodical Features of Functioning and Ensuring the Economic Security of Tourism Complex (p. 164 - 169)

The article covers the concept of tourism and its basic aspects. The author considers tourism at the levels of the world economy, regional economy, association of enterprises, stand-alone enterprise. The difference from the concept of branch together with expediency of use of the term of «tourism complex» have been substantiated; its definitions are highlighted and its characteristics are listed; boundaries of activity are delineated; elements, intra-complex vertical, horizontal connections and specificity of functioning are characterized; the interrelatedness of tourism activity with various spheres of public production has been defined. A characteristic of the State regulation of tourism activity is given. Features of the State policy of providing economic security of development of tourism complex of the State and the main directions of activity of the State authorities in the sphere of economic security of tourism complex, as well as suggestions for their improvement have been provided.

Article is written in Ukrainan


BUSINESS INFORM №3-2018

Shulgina L. M.
The Methodical Instructions on Application of Methods of Analysis and Estimation of Quality of Tourism Services (p. 180 - 185)

The article is aimed at development of methodical instructions on practical application in the activity of a tourism entity (TE) of the methods of analysis and estimation of quality of tourism services. The indicators to determine the economic feasibility of improving the quality of tourism services have been systematized. The methodical instructions on application of methods of calculation of indicators are offered as follows: RFM (recency, frequency, monetization); prices of lost customers and costs of attracted customers. The indicator of RFM for estimation of the cost of customers of tourism services is suggested to be calculated in terms of the period of the most recent purchase of tourism service, frequency of purchases in the researched tourism entity, and also cost of buying a tourism service. The price of lost customers is suggested to be calculated taking into account the indicator of loss of customers. Expediency of application of the methodology based on consecutive use of methods of brainstorming, fish diagrams and Pareto diagrams for determining of cause-and-effect relations, and also for measurement of impact of certain factors on the formation of the quality of tourism services.

Article is written in Ukrainan


Boshota N. V.
The Formation of Complex Logistic Systems as a Factor of Increase of Competitiveness of Tourism Enterprises (p. 185 - 190)

The article is aimed at formation of complex logistic systems as a factor of increase of competitiveness of tourism enterprises with application of logistical approaches and conceptions in the organization of activity of tourism enterprises, which is based on consideration of the functional peculiarities of tourism business. A number of tasks have been solved: forming own vision of the concept of «logistics system of tourism enterprise»; researching the modern most influential tendencies of development of tourism branch; developing the scheme of formation of a complex logistic system of tourism enterprises taking account of its key elements; identifying the importance of application of a complex logistics system of tourism enterprises. In the course of the research the following methods were used: induction and deduction method – to detail the object of research, as well as to study the theoretical bases of logistics systems; formalizing method – for the construction of a complex logistics system; graphic method – to illustrate the results of the research; method of logical generalization – for the formulation of conclusions of the research. Thus, the conducted research confirms that formation of a complex logistic system of tourism enterprises is a necessary condition both for development of tourism business and for attraction of foreign investments in the industry.

Article is written in Ukrainan


BUSINESS INFORM №4-2018

Horbal N. I., Kohut U. I., Lilianova A. V.
The Development of Tourism Industry of Ukraine under the Conditions of European Integration (p. 139 - 145)

The article is aimed at researching the status and formulating recommendations on the development of tourism industry in Ukraine under the influence of global factors, particularly the European integration. The following key problems of tourism industry in Ukraine have been identified: 1) low level of inbound tourism; 2) insufficient investment attractiveness of the industry; 3) insufficient promotion of national tourism products in the world market; 4) mismatch of prices and service, etc. It is identified that the European integration can lead to a number of positive effects in the national tourism industry, namely: 1) increase of tourist flows to Ukraine; 2) intensification of foreign investments; 3) improvement of the quality of tourist services; 4) development of domestic infrastructure; 5) replenishment of the State and local budgets, etc. In order to achieve the advantages of European integration in terms of tourism Ukraine should act proactively, in particular: 1) to improve the legislative framework; 2) improve infrastructure; 3) stimulate investments; 4) conduct effective international marketing activities, etc. In the complex, such activities will provide not only an intensifying of the development of national tourism industry, which can become one of the main directions of development of the country's economy, but also will enable to integrate Ukraine into the European and the world community.

Article is written in Ukrainan


Mazur V. S.
Practical Aspects of the Use of Customer-Oriented Approach in Hotel Business (p. 146 - 157)

The meaning of the system of the customer-oriented approach in management of hotel business, which allows getting additional income owing to a deep understanding and an effective customer satisfaction, has been researched in the article. Different authors’ approaches to the understanding and definition of the concept of the customer-oriented approach have been analyzed. The stages of the development of the customer-oriented approach have been suggested. The matrix of SWOT-analysis has been developed using the hotel “Halychyna” as the example, its data have been analyzed and the practical recommendations have been made. The comparative analysis of competitors – hotels of economic classes has been made. Service consumers of the researched hotel have been surveyed; an analysis of the level of the customer-oriented approach of the hotel “Halychyna” according to seven main blocks has been made; the coefficient of the level of the customer-orientedness of the company has been calculated; the level of customer loyalty has been evaluated. Defining the level of customer satisfaction, the issues for the analysis of the level of customer loyalty have been considered. Using the data of the analysis, recommendations were developed to increase the level of competition-oriented processes in order to improve the quality of service.

Article is written in English


Нaponenko A. I.
Using the Potential of Rural Areas of Kharkiv Region in the Context of the Rural Green Tourism Development (p. 158 - 163)

The article is aimed at researching the potential of rural areas of Kharkiv region in conditions of active development of rural green tourism in the region. The article considers the features of development of this type of tourism in Ukraine as a whole. The author specifies a gradual decline in the impact of the factors, most discouraging agricultural activities, such as financial constraints and weather conditions. The main problems of development of the rural green tourism in Kharkiv region are indicated, a SWOT-analysis is carried out. The presence of a high natural-recreational potential and a wide network of collective means of accommodation, most of which are concentrated in the city of Kharkiv and Volchansk raion, are emphasized. However, there is a shortage of quality recreational services in the region that would facilitate the development of domestic and inbound tourism. Most of the green tourism facilities are located in the Volchansk, Dvorichna, Zmiev, Izyum and Nova Vodolaha raions. As a result of the analysis, the priority social and economic tasks on management of the potential of rural territories of Kharkiv region are identified.

Article is written in Ukrainan


Vlashchenko N. M.
Ensuring the Availability of Sanatorium-Resort Services of Recreational Enterprises for the Population (p. 164 - 169)

The article is aimed at researching the content of the concept of «availability of sanatorium-resort services» and the factors influencing it. The thesaurus concept of «accessibility» is considered and on its basis the author’s own definition of the concept of «accessibility of sanatorium-resort services» is formulated. It is concluded that this concept according to its characteristics corresponds to an object of fuzzy sets, and also belongs to the unstable limit states between supply and demand, that is, represents a typical object of marketing researches. The structure of the factors determining availability of sanatorium-resort services is presented graphically. On the basis of the conceptual provisions of the author’s interpretation of the concept of «accessibility» and of the analysis of situation in the sanatorium-resort complex (SRC) a set of measures has been proposed in order to ensure the availability of sanatorium-resort services of recreational enterprises for the population. Conceptual approaches to assessing the availability of SRC services have been developed, as well as a theoretical model for assessing opportunities for recovery at SRC enterprises on the part of vacationers.

Article is written in Ukrainan


BUSINESS INFORM №5-2018

Beglarashvili O. P., Grygorenko T. M.
The Development of the Store Trade in the Ivano-Frankivsk Region (p. 188 - 193)

The article analyzes the current status and development tendencies of the Ivano-Frankivsk region’s store trade in 2010-2016. The regional aspects of the main indicators of the development of stores are reflected: dynamics of retail turnover of retail trade enterprises; retail turnover in cities and rural areas, food and non-food products per capita; dynamics of indicators as to development of stores of retail trade network of the enterprises as legal entities; dynamics of development of self-service stores and others. Measures for leveling the disproportion in the development of retail trade network both in the cities and the rural areas of the Ivano-Frankivsk region are suggested.

Article is written in Ukrainan


BUSINESS INFORM №6-2018

Arkhipov N. M.
The Ways to Improve the Efficiency of Operational Activity of Retail Trade Enterprise (p. 215 - 223)

The article is aimed at highlighting and improving existing methods of increasing the efficiency of operational activity of retail trade enterprise. The modern approaches to increase of efficiency of operational activity by reduction of duration of operational cycle are analyzed. It is suggested, among existing directions of increase of efficiency of operational activity, to separate socially-psychological direction, that assumes establishment of relations with all stakeholders of enterprise. It is expedient to consider two critical groups among the stakeholders: owners and the State. The article substantiates priority reduction of the operational cycle by reducing the lags of accounts payable together with sales. A diagram of the factors influencing the duration of the operating cycle of retail trade enterprise is provided. A balanced scorecard of performance indicators of the operational activity of retail trade enterprise is proposed. The author’s own system of KPI for estimation of efficiency of operational personnel is offered.

Article is written in Ukrainan


Ilchenko N. B.
The Mechanism for Management of Business Processes at Wholesale Trade Enterprise (p. 224 - 230)

The theoretical-methodological approach to definition of the concept of «mechanism for management of business processes at enterprise of wholesale trade» is proposed: it is purposeful activity of economic entities with the use of a set of methods and means of impact on the integral multiplicity of coherent interrelated functional operations that can be adapted to the appropriate number of economic objectives and are aimed at providing economic resources with attention to functional specificity of a wholesale trade enterprise. This approach is new, it eliminates uncertainty and can be built into the appropriate process (group of processes), which distinguishes it from existing approaches. Also the methodological approach to decomposition of business processes of wholesale trade enterprise is developed using the software product BPwin, a fragment of the typical decomposition of the main business processes of IDEF0 A3 «Logistic service of sale of automotive parts» is presented. This will increase the efficiency of enterprises of wholesale trade, specializing in the sale of automotive parts, and optimize business processes.

Article is written in Ukrainan


BUSINESS INFORM №7-2018

Kavun-Moshkovska O. O.
The Structural-Territorial Characterization of Retail Trade Network Development in Ukraine (p. 151 - 160)

The article is aimed at researching the structural-territorial organization of retail trade network of Ukraine, with a retrospective characterization of its development in 2010–2017. It is determined that during 2010–2017 the number of trade objects decreased by 39.4%. It is determined that the retail trade network is more developed in cities and settlements of urban type, its relative share by the end of 2017 has risen up to 81%. The structure of retail trade network of Ukraine is considered by types of trade objects. The analysis of the density of accommodation of trade objects along with securing shops with trade area showed a decrease in their values during 2010–2017. As a result of the research it has been determined that the retail trade network of Ukraine in 2010–2017 significantly reduced the scale of development, due to the lack of adequate State support for retail trade, deterioration of the economic situation, military conflict in the eastern part, temporary reduction of territorial boundaries of the country. Prospects for future researches in this direction are determination of regional features of retail trade network development in Ukraine.

Article is written in Ukrainan


BUSINESS INFORM №8-2018

Kovalyk O. A.
The Background and Prospects of Small Business in the Tourism Market (p. 88 - 92)

The basic preconditions and prospects of small business in the sphere of tourism are considered. The main goal was to generalize the material for the entire industry branch and to identify specifics exactly for small entrepreneurs. The directions of business conducting in the sphere of tourism are presented: tourist operator, agent and firm; necessity of responsible approach to drawing up of the first packages of tours for formation of good reputation in the market is defined; the State support and participation in the European program of business support are considered; statistical data on the number of tourists and the motivation of tourist trips of citizens of the world to Ukraine are analyzed. Problems of tourism industry of Ukraine and tendencies to decrease of its attractiveness both for foreigners, and for Ukrainian citizens are identified. It is recommended to develop tourism in Ukraine in several directions, such as: curative, rural, ecological, cultural, and business.

Article is written in Ukrainan


Malkov D. I.
The System of Public Catering of Ukraine: a Theoretic-Methodical Analysis of Modern and Perspective Trends of Functioning (p. 93 - 99)

The essence and structure of the public catering system of Ukraine are disclosed, a study on the essence of the conceptual-categorical apparatus is carried out. The statistical approach to accounting the activities of public catering facilities and its evolution are reflected. A system of indicators of activity analysis including indicators of process and result is proposed. The dynamics of quantitative and structural changes in the network of public catering facilities are analyzed and prospects of their development are planned. The dynamics of the market of public catering services and capital investments are estimated. The current peculiarities of functioning of the public catering system connected with reduction and insufficiency of the network of facilities and low market share are defined and characterized. The prospective trends of development of the Ukrainian public catering system are described using the elements of SWOT-analysis.

Article is written in Ukrainan


BUSINESS INFORM №9-2018

Vlashchenko N. M.
The Problems and Prospects of Infrastructure Development for the Needs of Inclusive Tourism (p. 122 - 126)

According to experts, inclusive tourism today can be called a rapidly developing sector of the tourism market. Disability or person’s functional limitations is a complex social factor whose impact cannot be ignored by any society. The relevance of the topic of this publication is stipulated by the fact that tourism can be an effective means of integrating persons with limited or special needs into contemporary society. The article is aimed at researching the problems and prospects of infrastructure development for the needs of inclusive tourism and defining the priority directions of formation of such infrastructure in Ukraine. The world tendencies of development of inclusive tourism, in particular in the European countries, are studied. The current status of development of inclusive tourism in Ukraine and prospects of improvement of the corresponding infrastructure are analyzed. The recommendations on enhancement of development of this type of tourism on the basis of stimulation of development of industries, which directly or indirectly are involved in tourism business, are elaborated.

Article is written in Ukrainan


BUSINESS INFORM №10-2018

Chernychko T. V., Shlapak M. O., Tsiptak M. M.
Analyzing the Dynamics of Development and Financial Results of Activities of Trading Enterprises in Ukraine (p. 221 - 228)

The article is aimed at carrying out an economic-statistical analysis of the dynamics of development of trade enterprises and researching tendencies in this branch of Ukrainian economy at the present stage. It is determined that the growth of actual volumes of the wholesale goods turnover on the average by 20–25% and the retail goods turnover by 5–6% annually proves stabilization of the situation in this area of economic activity of the national economy. It is statistically proved that the main negative tendency of both wholesale and retail trade development in Ukraine is reduction of the share of sale of goods produced in the country. It is determined that the growth of retail trade turnover of trading enterprises takes place against the backdrop of a significant decrease in the number of retail outlets, which is evidence of fierce competition among the aggregate of enterprises of this type of economic activity. It is substantiated that positive tendencies in structure and volumes of activity of trade enterprises have influenced their financial results. Further researches will be directed on deepening of economic-statistical analysis with the purpose of determination of the most weighty factors of influence on dynamics of financial results of activity of trading enterprises in Ukraine.

Article is written in Ukrainan


Polchaninova I. L., Onopko V. D., Spitsa A. Y.
The Availability of the Infrastructure of Collective Means of Accommodation of Kharkiv Region in the Segment of Inclusive Tourism (p. 229 - 234)

The article presents the results of research on accessibility of the infrastructure of collective means of accommodation of Kharkiv region from the positions of servicing the tourists with special needs. The article is aimed at determining the level of availability of collective accommodation facilities at the regional level for the tourists with special needs and developing practical recommendations as to development of the inclusive tourism segment. The information base of the research consisted of the materials of sociological researches by Ukrainian and foreign scholars, as well as own results of surveys and questionnaires. It was identified that in Kharkiv region the total number of rooms in the collective accommodation facilities suitable for people with disabilities is insufficient. The main key factors of availability of collective means of accommodation based on peculiarities of requirements to service of the tourists with special needs are defined. It is specified that the overall estimate of the availability of accommodation facilities is defined as positive. The highest level of infrastructure availability has been identified in the «hotels and similar accommodation facilities» sector; the lowest – in the sector of «other means of accommodation». Recommendations on development of the segment of inclusive tourism are proposed. The results of the research can be used in the activities of collective facilities of accommodation, which seek to develop the infrastructure of inclusive tourism.

Article is written in Ukrainan


Ryabev A. A., Balandina I. S.
Several Problems and Prospects of Development of Accessible Tourism and Hotel Economy in Ukraine (p. 235 - 240)

The main aim of the article is analyzing the conformity of hotels and similar means of accommodation with requirements for the development of accessible tourism in Ukraine, as well as the analysis of specialized websites with information about hotels and similar accommodation facilities with a view of presence of places and/or rooms for persons with disabilities and sedentary groups of the population. The article discusses problems of development of accessible tourism in Ukraine on the example of hotel economy and their conformity with international and national requirements with a view of presence of conditions for persons with disabilities and sedentary groups of population, and also websites for reservation that act as an information intermediary between potential customers and hotels when planning a trip. The conformity of hotels with normative acts on provision of services and availability of relevant information on the websites of hotel reservation in Kharkiv region is analyzed in terms of the concept of «accessible tourism». It is concluded that the hotel segment of the tourism market has a great potential for the development of accessible tourism. In case of creation of the specified conditions for realization of accessible tourism it will be possible to increase tourist stream at the expense of tourists who earlier had no opportunity to visit Ukraine due to absence of necessary conditions that, in turn, will allow to further strengthen the integration of the Ukrainian tourism market into the global.

Article is written in Ukrainan


Sоkоlеnkо А. S.
Ensuring Accessibility of Services of the Restaurant Industry Facilities for People with Special Needs in Ukraine (p. 241 - 246)

The article is aimed at analyzing the current status of the restaurant industry facilities in the sphere of service organization and provision of services to people with special needs, developing measures to improve technology of attending and providing services to low-mobility population groups in the restaurant industry facilities. The status of infrastructure development, the existing problems in the practice of attending and provision of services to people with disabilities are analyzed, the theoretical aspects of activities of the restaurant industry facilities are considered in terms of attending and provision of services to such people. Prospect for further research in this direction is developing recommendations to ensure accessibility of services of the restaurant industry facilities for people with disabilities.

Article is written in Ukrainan


BUSINESS INFORM №11-2018

Melnyk I. M.
Projecting the Conceptual Provisions of the Socio-Economic Modernization of the Sphere of Goods Circulation (p. 229 - 235)

The article is aimed at substantiation of the conception of socio-economic modernization of the sphere of goods circulation. Orientation towards substantiation of the target conception of development of the sphere of goods circulation of national economy created possibility to formulate several advantages in the process of its socio-economic modernization. A conceptual scheme of implementation of the structural changes in the context of socio-economic modernization of the sphere of goods circulation is provided. Stages of developing the conception of socio-economic modernization of the sphere of goods circulation are structured. The author proposes measures as to legal-institutional, organizational-administrative, infrastructure-project-oriented, transport-logistics, and informational-communicational support for implementation of the processes of implementation of the concept of socio-economic modernization of the sphere of goods circulation. The author substantiates and detailizes structural components of the conception of the modernization of socio-economic sphere of goods circulation, i.e.: setting the target problem and analysis of the causes of its occurrence; substantiation of the strategic objective, setting goals and defining the terms of implementation of the concept; forming instruments, means, predictive scenarios of socio-economic modernization of the sphere of goods circulation; formalization of the expected results.

Article is written in Ukrainan


Tanashchuk K. O.
Developing the Reference Models of Determination of Types of Telecommunications Services in the Organization of Interoperability of the Telecommunications Operators’ Networks (p. 236 - 248)

The article presents the process of development of reference models of networks interoperability on the basis of an analysis of all possible ways of organizing access to telecommunications networks of the operators of fixed and mobile (cellular) communication. Typical variants of organizing the interconnections are classified, types of telecommunication services are identified in terms of the process of organizing connections of the networks of telecommunication operators of various types: fixed and mobile (cellular) communication. The types and number of elements of the stationary and linearly-cable equipment involved in organization of interaction of telecommunication networks of various types are identified. The business processes that occur in the provision of telecommunications services to every type of interaction are described. A generalized description of the process of collecting baseline data for costing telecommunication services based on LRIC model is proposed. According to the based on the methodology reference model of implementing the interaction services, it is determined that the telecommunications network elements can be considered the main sources of costs.

Article is written in Ukrainan


Ievtushenko O. V., Kurina A. T.
The Role of Tourism in Development of the National Economy of Ukraine (p. 249 - 257)

The article analyzes the role of tourism industry in the economy of Ukraine. The place of tourism in the national economy of Ukraine and the constituents of tourism sphere, influencing the development of economy, are considered. The major directions and perspectives of development of tourism in Ukraine are identified. Among the main types of tourism that are popular and promising for our country are the following: educational, business, religious tourism. Business tourism is now on the decline, so it should be supported, because this type of tourism brings the State most revenue because business travelers often go on business trips at the expense of their companies and can afford to spend more than usual tourist. Educational tourism, too, can be considered promising, since foreign student not only learns in our country, he also travels around. Religious tourism is also growing, and it is not surprising, because Ukraine has a large number of religious institutions, known throughout the world. An analysis of the main indicators of the economic efficiency of tourism is carried out: contribution to GDP, employment, balance of payments, taxes.

Article is written in Ukrainan


BUSINESS INFORM №12-2018

Kavun-Moshkovska O. O.
The Self-Service Shops in Ukraine: the Structural and Regional Characterization of Development (p. 217 - 223)

The article is aimed at providing a structural and territorial characterization of the network of self-service shops of Ukraine, as well as a retrospective evaluation of its development during 2010–2017. The tendencies of development of self-service shops in 2010–2017 are considered. A structural-regional characterization of functioning of the network of self-service shops of Ukraine is provided. Positive dynamics of changes in the number of self-service stores and their specific weight growth in the total number of shops are identified. In a regional aspect there is an uneven character of development of objects. The dynamics of self-service stores in the central part of Ukraine had the most stable character, their number grew annually to 2016 inclusive. The network of self-service stores is more developed in both the western and the northern regions of Ukraine. It is determined that in the structure of self-service stores prevail food stores, but their specific weight during 2010–2017 decreased from 65.7% to 60%. There is a direct correlation between the nature of changing of two indicators – the number of self-service stores and their trade area.

Article is written in Ukrainan


BUSINESS INFORM №1-2019

Bogdan N. M., Ryabev A. A., Krasnokutska Y. V.
The Monitoring of the Financial-Economic Security of Enterprises of Hotel Complex as a Determinant of Development of the Tourism Sector of Region (p. 229 - 235)

The article examines the problems of definition, provision and monitoring of the financial-economic security of enterprises of hotel complex in the context of development of the tourism sector of region. On the basis of generalization of theoretical approaches the authors’ position concerning interpretation of the content of financial-economic security of enterprises is explicated. The scheme of the algorithm of monitoring and diagnostics of the financial-economic security of enterprise, consisting of 5 successive stages, is developed. It is proved that the efficient direction of ensuring and maintaining a stable status of the financial-economic security of hotel enterprises is monitoring of the external and internal environment with the purpose of early warning of threats and taking necessary protection measures. The monitoring system envisages constant monitoring of the status and tendencies of development of the enterprise’s potential, as well as the status of general economic development of hotel economy and tourism industry, other factors of external environment. It is substantiated that providing the financial-economic security of enterprises of hotel complex is the determining condition and the factor of improvement of quality of hotel and tourist services, efficiency of the enterprises in the tourism industry as a whole.

Article is written in Ukrainan


Chkan I. O.
The Legislative Enforcement of the Issue of Rights Protection of Consumers of the Financial Services Market (p. 236 - 240)

The article covers topical issues related to the legislative settlement of consumer rights protection of the financial services market. It is identified that the reforms taking place in the financial market of Ukraine have certain results: the credit register of the National Bank is created, the purpose of which is reduction of credit risk, security of banking operations, protection of interests of depositors and other creditors of bank; the system of guaranteeing deposits of natural persons has been updated; the legislative bases for establishment of the institution of financial ombudsman is laid down in order to settle disputes between the actors of financial sector and the consumers of financial services. The main institutional changes in the financial market of Ukraine, powers and functions which will be transferred to the State financial institutions in connection with reforming are defined. The new regulation will concern insurance companies, credit communities, pawnshops, leasing and factoring companies, as well as other financial companies that deal with currency exchange, money transfer, issuance of loans, guarantees and so on. In Ukraine, the special State-administered bodies today have no real leverage over the violators of financial services. Therefore, the implementation of an effective consumer protection system in Ukraine should be formed on the basis of best practices of the European Union Member States.

Article is written in Ukrainan


Chorna M. V., Buhrimenko R. M., Zonwire Austin
The Features of Formation of New Market Space in the National Consumer Market (p. 241 - 248)

The article is aimed at defining the features of formation of new market space in the national consumer market. Generalizing the scientific positions of the representatives of the classical school of market theory and competition, the factors of influence on the activity of retail enterprises are differentiated by levels and directions of influence, which together with the basic provisions of the concept of «blue ocean» allowed to form a system of evaluation of the influence of factors in the national consumer market. As a result, three hierarchical levels of influence of the factors, which contain corresponding directions and indicators, are allocated. On this basis a consistent evaluation of the status of the current macro-economic situation is carried out. The sequence of choosing the optimal stage of socio-economic development of the economy for creation of the «blue ocean» is suggested. The presented sequence is based on the methodical principles of the theory of cyclic socio-economic development and the variative principle, and also provides the possibility of creation of a fundamentally new market space – the blue ocean and, within terms of the existing consumer market, of the «red ocean». The proposed approach, in the perspective of further research, will provide to clearly evaluate the existing macro-economic situation for retailers, identify opportunities for strategic transformation of activities, and develop appropriate managerial measures.

Article is written in Ukrainan


BUSINESS INFORM №2-2019

Mazur V. S.
The Modern Aspects of Tourism Business Development in Ukraine (p. 224 - 230)

The article characterizes topical issues of development of tourism industry, illuminates the modern tendencies and strategic directions of the tourism business in Ukraine. The main directions of macroeconomic strategies to enter foreign market of tourism services have been suggested. It is proved that the optimal mechanism for development of international tourism in Ukraine is the policy of support towards a constant development by means of promoting and implementing efficient measures of the State regulation on the base of elaborating and accepting a uniform target program of tourism development which should be balanced regarding the tourist flows and the resources-based possibilities in Ukraine.

Article is written in Ukrainan


Bolotina E. V., Voloshina O. O., Shubna O. V.
The Organization of Sales of Tourism Services (p. 231 - 239)

The article is concerned with analyzing the efficiency of organization of sales of tourism services: a direction which remains a «bottleneck» for the majority of the national travel companies. Activity of tourism enterprises is not limited to creation of high-quality tourism product with correct pricing. It is also necessary to bring this product to the final consumer-tourist and ensure its availability in the target market. To ensure the effective implementation of tourism services, a tourism enterprise must effectively organize sales of tourism product. The organization of sales should define the types of intermediaries and their role in the sales chain, the possibilities of wholesale and retail, the post-sale servicing requirements, the rational structure of the methods and sales channels, the price structure for the final buyer. Based on this, we can confidently talk about the exceptional relevance of management and organization of the system of sales in modern tourism.

Article is written in Ukrainan


BUSINESS INFORM №3-2019

Vlashchenko N. M.
Ensuring the Development of Social Tourism in Ukraine (p. 155 - 161)

The article is aimed at analyzing the features of development of social tourism and its structure, as well as elaborating models of development of social tourism in Ukraine taking into view possible forms and methods of the State support. The article explores the components of development of social tourism, its structure is elaborated. The latter contains such components as: objects of social tourism; participants in social tourism; social tourists. The author defines interests of the interested counterparties (the State, sanatorium-resort enterprises, consumers) in development of social tourism in the sanatorium-resort sphere and measures to maintenance the balance of interests. The conceptual variants of development of social tourism in Ukraine are analyzed and stages of implementation of the most perspective variant are elaborated.

Article is written in Ukrainan


Bondarenko Y. H., Kulyniak I. Y., Prokopyshyn-Rashkevych L. M.
Evaluation of Development of Collective Means of Accommodation According to the Indicators of Capacity (p. 162 - 169)

An urgent task in evaluating the development of tourist market is analysis of the indicators of capacity of collective means of accommodation (CMA), which provides an opportunity to identify the characteristic features of market development, determine the potential of different types of CMA, etc. In addition, the purpose of determining the capacity of the CMA can be identification of factors influencing the activities and conditions of operation in the market of tourism services. In the article the development of the CMA in Ukraine is evaluated using the indicators of average capacity and the utilization coefficient of capacity. The ratio of capacity and the utilization coefficient of the CMA capacity is analyzed by regions for 2017. It is identified that Ukraine lags far behind the average European norms. The dynamics of the utilization coefficient of capacity in the West Pomeranian Voivodeship and counties of Poland is evaluated and the comparison with similar indicators for the regions of Ukraine is made. It is concluded that Ukraine in 2016, according to the utilization coefficient of capacity corresponded to the level of development of the Western Pomeranian Voivodeship in 2012 and Przemy?l Starostwo in 2016.

Article is written in Ukrainan


Stryzhak O. O., Aldoshyna M. V.
Projecting Business Processes of Tourism Enterprise (p. 170 - 175)

The article is aimed at generalizing and developing theoretical and methodical provisions, and also practical recommendations as to projecting business processes of tourism enterprise on the basis of use of methodology of structural analysis and SADT design. Scientific views on definition of concepts of process and business process are analyzed. Peculiarities of using process approach in management of enterprise activity are considered. The necessity of application of process approach in practice of tourism enterprises activities is substantiated. Based on the methodology of structural analysis and projecting, the authors have developed and proposed a SADT model of the process of creating and implementing a tourism product, which includes a detailed description of the stages (functions), allowing to implement marketing approach in the activity of tourism enterprise, and also optimize expenses for development and sales of tours. Prospect for further researches in this direction consists in development of the information component of management of business processes of tourism enterprise, in particular in use of software tools at choice of channels of communication, informing customers, forming the demand and the consumer preferences of the tourism product buyers.

Article is written in Ukrainan


BUSINESS INFORM №4-2019

Ryabev A. A., Kraynyuk L. M., Andrenko I. B.
Developing the Inclusive Tourism on the Example of the Catering Organization in Hotels and Similar Means of Accommodation (p. 221 - 227)

In the world and in the sphere of tourism there is a continuing tendency of development of hotel enterprises by means of deepening their specialization through meeting the inclusive needs of consumers of hotel services. The most relevant direction in this regard is to meet the requirements for providing inclusive catering services. The article considers issues of organization of inclusive catering in hotel enterprises with the purpose of satisfaction of demand for this service, increase of profitability of hotel enterprises, and strengthening of international integration of the tourism market of Ukraine in the global world tourism market. An analysis of websites-aggregators on reservation of services in hotels and similar means of accommodation is carried out in the aspect of possibility of choice of such places of accommodation with provision of the inclusive catering services. Based on the analysis, the authors came to the conclusion that in the websites’ filters for selection of accommodation options there is no information about the availability of inclusive catering services. To provide organized catering services, it is proposed to develop an appropriate set of menus and recipes, taking into view the possible demand for this service. Based on the above facts, we can conclude that organization of the provision of inclusive catering services will keep existing consumers of hotel services and attract new ones. All this will provide an opportunity to increase profitability both the restaurant enterprises exclusively at hotels and also at similar means of accommodation, thus hotel enterprises as a whole. Integration of the Ukrainian tourism market in the global according to the conditions of development within the conception of inclusive tourism will also be strengthened.

Article is written in Ukrainan


Povoroznyk M. I.
The Theoretical and Methodical Researches on the Essence of Medical Services as a Product of Public Benefit (p. 228 - 232)

Generalization of the theoretical-methodological instrumentarium of research on the public sector of economy suggests that the fundamental conceptualisation of the processes of production and consumption of public benefits together with pioneer researches in this area are laid down by Western European scientists-humanists. The complex discourse of the theory of public benefits requires research in such direction as the theories of behavior of individuals in the public benefits sector; German tradition of public benefits research (which is known to be based on the theoretical platform of public interest and collective needs). Another theoretical mainstream of researching public benefits issues is the theory of transaction costs, among the others. There is every reason to assert that global public benefits at the present stage of civilizational development not only play a decisive role in ensuring the economic, political and social progress, but also create a solid cementing basis for an effective response of the world community to the global problems (climate change; food problem; transboundary epidemics of infectious diseases; financial, debt and budgetary crises; dynamic distribution of virtual currencies, etc.). However, despite the significant aggravation of global risks in recent decades, there is still no reliable data on the accumulated expenditure of governments on the production of global public benefits.

Article is written in Ukrainan


Odarchenko A. M., Sokolova E. B., Karbivnycha T. V.
The Economic Efficiency of Producing the Frozen Semi-Product for Smoothie Drink (p. 233 - 238)

The article is aimed at the economic substantiation of expediency of production at enterprises of food and processing industry of the frozen semi-product for smoothie drink. Considering that the developed frozen semi-product for smoothie has no analogues in the national market, for substantiation of expediency of its production the profit is defined, also its attractiveness and prospects for promotion in consumer market are evaluated. The price of the semi-product is calculated, which makes 79,50 UAH per 1 kg of products, corresponding to market prices for frozen berries and providing competitiveness of the developed semi-product for smoothies. The profit to be received by enterprise will make 13,20 thousand UAH for every 1000 kg of the sold semi-product. The results of the carried out assessment of threats and opportunities on the part of the external environment for promotion of new article in the market, as well as comparison of its strengths and weaknesses confirmed expediency of introduction of the developed semi-product into practical activity of the food industry enterprises.

Article is written in Ukrainan


BUSINESS INFORM №5-2019

Holovnia O. M.
Modern Determinants of the Systemic Socio-Economic Transformations in the Accommodation Sector (p. 111 - 116)

Modern determinants of the systemic transformations in the accommodation sector, which are intended to contribute to promising areas of the restructuring of the national economy, are investigated. It is proved that the accommodation sector is a specific field of activity, a part of the hospitality industry, which depends on consumer experience, quality of service, location of a subject, political and economic situation in a region, country, city. The accommodation sector is available for large institutional investors that have assets in prestigious locations, but investments in this sector are becoming increasingly popular among private, smaller investors as a way to generate active income and capital growth due to the right location and effective hotel management. In the modern world, the accommodation sector is developing at such a rate that a high level of service in the accommodation sector: high-quality hotel services and competent hotel management, is becoming a top priority in hotel management. The leading place in the system for managing enterprises working in the accommodation sector belongs to the complex automation of hotels, which includes the automation of the processes of booking; settlements with guests, agents, tour operators.

Article is written in Ukrainan


Lisovska O. O.
Forecasting the Key Performance Indicators of the Market for Medical Insurance Services in Ukraine (p. 117 - 122)

The aim of the article is to provide short-term forecasting of the volume of net premiums using mathematical expectation based on the analysis of the dynamics of the key indicators of voluntary medical insurance in the domestic market for medical insurance services. The time series of observations are the years from 2008 to 2018. The place of the market for medical insurance services in the structure of the insurance market of Ukraine as a whole is specified. For this purpose, the volumes of net premiums for all types of insurance and separately for the components of medical insurance are analyzed, namely: continuous health insurance, medical expense insurance, and health insurance in case of illness. The dynamics of net premiums and payments for components of medical insurance is analyzed and it is proved that voluntary medical insurance tends to increase. The forecast of the volume of net premiums for 2019 is carried out using the mathematical expectation. Taking into account the effect of the inflation component on the nominal indicator, the actual indicator is calculated, forecasting for nominal and actual indicators is performed, the comparison is made, and the hypothesis on the effect of inflation is confirmed. The prospect for further research is to analyze the key indicators of the market for medical insurance services in the process of passing the next stages of the medical reform and summarizing results of the market development.

Article is written in Ukrainan


BUSINESS INFORM №7-2019

Biletska I. M.
Projecting the Development of Tourism Enterprises on an Innovative Basis: Methodology of Analysis and Policy of Provisioning (p. 198 - 204)

The article is aimed at forming the methodologic-practical foundations of analysis and projecting of the development of tourism enterprises on an innovative basis. It is demonstrated that Ukraine has unique and diverse settings and resources, high potential for development of the tourism industry and tourism enterprises. It is stated that these opportunities have not been materialized, and the national tourism enterprises do not completely fulfill their inherent socio-economic functions and objectives. It is concluded that the further promotion of the national tourism enterprises is largely determined by its strategizing with a focus on introducing innovations in all business processes without exception. Some aspects of the theoretic-methodological discourse regarding the concept of innovative development of tourism enterprises are provided. In order to formulate conclusions about the current status and prospects for the development of tourism enterprises, an analysis was carried out at the micro level (the research objects were 8 tourism enterprises of the Ivano-Frankivsk region); conclusions were drawn on the positive aspects and opportunities, factors and obstacles to the innovative development of the tourism enterprises under consideration. The main results of the six expert surveys conducted in 2016-2018 on the problematic aspects of security, as well as the weight of the components of innovative development of tourism enterprises are presented. The results of an evaluation of the status of innovation activities by the types of innovations of tourism enterprises are provided. The results of calculation of integrated indices of innovative development of tourism enterprises are presented. The structure of the importance of types of innovations of tourism enterprises is evaluated. Based on the results of the expert survey and analysis of the status and tendencies of development of the enterprises analyzed, the strategic priorities of innovative development of Ukrainian tourism enterprises are substantiated. It is concluded that it is necessary to develop the proper institutional support in the enterprise, to direct innovative processes towards achieving the intended goal and defined strategic priorities. The structure of the managerial-infrastructure mechanism for innovative development of tourism enterprises is proposed, the introduction of which will ensure the improvement of the management of innovative projects, the capitalization of innovations, the integration of the resource base of innovative modernization and diversification of the risks of innovation activities of the national tourism enterprises.

Article is written in Ukrainan


BUSINESS INFORM №9-2019

Malkov D. I.
Forecasting the Development of Tourism and Catering Business in Ukraine and Poland (p. 152 - 160)

The purpose of writing the article is to study and forecast the tendencies of the tourism and the catering business of Ukraine and Poland. Based on the quantitative indicators of the number of tourists served, catering facilities and collective accommodation facilities, a dynamic analysis of the hospitality sphere of both countries is carried out, including tourism, catering and the complementary hotel business. As a result of the study, trends in the functioning of the hospitality industries are defined, forecasts of their further development are elaborated and interpreted. It is determined that in terms of dynamics of the tourist flow, the number and density of the network of catering facilities, Ukraine is inferior to Poland, and the development of tourism and catering business in Poland, unlike Ukraine, is balanced and progressive. The same tendencies are projected to continue in the future. Much attention is paid to the analysis of the factors that determine the functioning of the researched industries and the determinants of development of the catering business. Differences in the rates of income growth and purchasing power of the population, out-of-home catering costs and the share of the catering market in both countries are identified. The hotel infrastructure of the researched countries in comparison with the EU countries are analyzed and forecasted. A small share of the collective means of accommodation of both countries in the European Union and the possibility of increasing it for Poland are determined. The study provides grounds to assume that for the domestic hospitality sector is difficult to compete with the Polish, which in terms of volume and growth rates is developing more dynamically. Prospects for further research in this direction are the study of management mechanisms and the development of effective management solutions with a focus on Ukrainian uniqueness.

Article is written in Ukrainan


BUSINESS INFORM №11-2019

Levchenko R. V., Ovchynnikova M. A.
Improving Methodical Approaches to the Formation of Optimal Inventory Size in Enterprises of Wholesale Trade (p. 204 - 209)

The article indicates the need to find new methodical approaches to defining the optimal volumes of inventories. The article substantiates feasibility of using the two-tiered ABC analysis method, in which two criteria be chosen for the positioning of inventories: sales volume and gross profit. The components of the process of stock formation are allocated on the example of «Lev-Invest» LLC. A methodology to determine the level of performance of the normative turnover of inventories has been developed, allowing for calculation what percentage of inventories turned around or will turn in the normative number of days in accordance with the group A, B, C. Deviation from the normative value indicates the percentage of excess quantity of goods (at a positive value) or lack of quantity (at negative value) against the necessary value to achieve 100% turnover per normative period. The proposed methodology allows formation of the optimal size of inventory and improve the system of management of the enterprise’s reserves.

Article is written in Ukrainan


 FOR AUTHORS

License Contract

Conditions of Publication

Article Requirements

Regulations on Peer-Reviewing

Publication Contract

Current Issue

Frequently asked questions

 INFORMATION

The Plan of Scientific Conferences


 OUR PARTNERS


Journal «The Problems of Economy»

Journal «Economics of Development»

  © Business Inform, 1992 - 2020 The site and its metadata are licensed under CC BY-SA. Write to webmaster