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 REGISTRATION CERTIFICATE

KV #19905-9705 PR dated 02.04.2013.

 FOUNDERS

KHARKIV NATIONAL ECONOMIC UNIVERSITY, UKRAINE

RESEARCH CENTRE FOR INDUSTRIAL DEVELOPMENT PROBLEMS of NAS (KHARKIV, UKRAINE)

 PUBLISHER

INZHEK PUBLISHING HOUSE (KHARKIV, UKRAINE)

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Annotated catalogue (2011)

Annotated catalogue (2012)

Annotated catalogue (2013)

Annotated catalogue (2014)

Annotated catalogue (2015)

Annotated catalogue (2016)

Annotated catalogue (2017)

Annotated catalogue (2018)

Annotated catalogue (2019)

Annotated catalogue (2020)

Thematic sections of the journal

Proceedings of scientific conferences



Management and Marketing

BUSINESS INFORM №1-2011

Nazarenko S. A.
Using of System Approach to Institutional Quality Management of Cluster of Sustainment Processes (p. 82 - 85)

In the paper the basic mechanisms of improvement of living conditions of citizens and the analysis of the housing and communal complex.

Article is written in Ukrainan


Koiuda V. O.
Managerial Decisions in the System of Crisis Management of Enterprise (p. 85 - 90)

The article characterizes crisis management, generalizes approaches to development and realization of managerial decisions and their quality with the account of influence of factors of the system of crisis management of enterprise.

Article is written in Ukrainan


Zaruba V. Y., Shasha O. I.
The Administrative Concept of Imagebuilding (p. 90 - 94)

In article the essence and specificity of methodical aspects of the organization imagebuilding is considered. It is analyzed structure of image of the enterprise. The model of formation of a subject as a result of influence of subjects of management on target audiences is offered. Process of formation of representation about an image of a subject is considered from object which forms image.

Article is written in Ukrainan


Mazhnyk L. O.
Methods of Assessment of Technology of Enterprise Personnel Management (p. 94 - 99)

The article determines the sequence of analysis of components of technology of enterprise personnel management and defines and calculates its complex indicator of assessment.

Article is written in Ukrainan


Korsakov D. O.
The Determination of Factors which Influence the Competitive Advantages of the System of Personnel Management (p. 99 - 102)

In the article the analysis of factors which influence on the competitive edges of a personnel management system of enterprises is conducted. On the basis of this analysis the classification in which factors are selected on the sign of degree of influence on the competitive edges of a personnel management system is consisted.

Article is written in Ukrainan


Mazhnik N. A., Kostin D. A.
Theoretical Bases of Management of Professional Development of Institution Personnel (p. 103 - 107)

The authors improved essence and contest of the notion «management of professional personnel development» on the basis of generalization of the given theoretical approaches. Sets of approaches towards professional development of institution personnel were presented.

Article is written in Ukrainan


Didenko Y. Y., Soboleva T. P.
Research of Conception of Benchmarking of Costs as the Part of Methodology of General Quality Management (p. 107 - 109)

The use of methods of quality cost management allows the enterprise not only to optimize costs but as the consequence increase competitiveness of production and enterprise as a whole. The article analyses the tendencies of development of methods of quality cost management by means of study of conception of benchmarking.

Article is written in Russian


Aleksandrova N. V.
Brand Influence on Regulation of Labour Relations of an Enterprise (p. 110 - 113)

In this article the author considers the categories of brand and internal brand, their influence on labour relations of an enterprise. Recommendations of internal brand formation in an enterprise were developed.

Article is written in Russian


Leschuk G. V.
Evaluation of Risk Project of Restructuring the Enterprise (p. 114 - 117)

The analysis of methods of estimation of risks is conducted in the article, and also the methodical going is developed near conducting of comprehensive analysis of risks of project of restructuring of enterprise with the purpose of forming of effective administrative decisions.

Article is written in Russian


Palamarchuk I. M., Storozhylova U. L.
Application of Principles of Logistic in a Management a Company (p. 117 - 119)

Authors are examining the pressing question of origin and growth company in the modern terms of market. Application of logistic principles in the management of organization are observed.

Article is written in Russian


Marchenko O. S.
The Internal Consultative Market of Firm: Essence, Structure (p. 120 - 124)

Essence and structure of Internal consultative market, his role in realization by the firm of functions of integrator of knowledge are exposed. The basic economic -organizational forms of the internal advising are reasonable, methodology of determination of internal cost of consultative services is offered.

Article is written in Russian


Solntsev S. O., Strulyev O. O.
Marketing Peculiarities of Commercial Real Estate Management (p. 124 - 133)

By analysis and generalization of the notion system, which reflects features, signs, characteristics and problems that exist in economic category of the real estate as the product of industrial market are isolated from the common number of factors are basic and defined the real estate paradigm. The theory of real estate paradigm, the stimulus for its development, consumer value, meta value and its influence to the formation of the decision making criteria in the course of the real estate site’s selling-purchase process. The systematized and identified philosophic-theoretical substance of such economic notion as industrial real estate demand formation mechanism will be useful for the specialists involved into real estate market field.

Article is written in Ukrainan


BUSINESS INFORM №2-2011, Vol.1

Azarenkova G. M., Samorodov B. V., Bondaryuk N. A.
Anti-Crisis Innovations in Manage-ment of Enterprises (p. 71 - 74)

The article substantiates the necessity of introduction of anti-crisis innovations into management of enterprises with the purpose of overcoming their unprofitability and securing their stable development. Special attention has been given to introduction of such innovation action as the use of acceptance credit by Ukrainian enterprises.

Article is written in Russian


Goncharenko N. G., Naumenko M. O.
Balanced System of Indicators in the System of Strategic Management of Development of Integrated Corporate Structures (p. 81 - 84)

The approach to integration of balanced system of indicators with the system of operating control of integrated corporate structure based on its architectural presentation and the use of Petri net has been suggested.

Article is written in Russian


Kapustnik K. V.
Strategic Decisions of Development of Enterprises as Subject of Economic Expert Examinations (p. 87 - 89)

The article considers problems of expediency of making economic expert examinations of strategic decisions of development of enterprises at various stages of managerial process. The concept of strategic decisions as a subject of economic expert examinations in the capacity of basic category of expert methodology has been formulated.

Article is written in Russian


Otenko I. P., Malets A. A.
Methodical Approaches to Risk Analysis at Accepting and Realization of Strategic Decisions at the Enterprise (p. 153 - 155)

In the article the types of risks according to stages of accepting and realization of strategic decisions are allocated, methodical approaches to their analysis with description of research and estimation methods are presented.

Article is written in Russian


BUSINESS INFORM №2-2011, Vol.2

Pilipenko S. N., Pilipenko D. R.
Organization of Management of Cooperation and Loyalty in Corporate Logistic Schemes: Accounting and Analytical Aspect (p. 138 - 139)

The article presents the evolution of the conception of marketing of partnership relations and determines its interconnection with synergetic paradigm. The recommendations as to creation and use of marketing mechanism of management of logistic chains of creation of value were developed. The typology of logistic interrelations was substantiated. The peculiarities of formation of the fields of interaction of subjects of precision marketing were considered.

Article is written in Russian


Skopenko N. S.
Urgent Problems of Analysis of Integration Processes (p. 140 - 142)

The article considers the peculiarities of analysis of integration processes. It gives arguments that complex economic analysis and its scientific organization in the context of purposes, tasks, peculiarities of each stage of integration process determine the efficiency of integration.

Article is written in Russian


BUSINESS INFORM №3-2011

Prokhorova V. V.
Approach to Development and Implementation of Management of Innovation (p. 120 - 123)

The authors propose a scientific and methodical approach to introduce managerial innovations based on the diagnosis of innovative environment of the enterprise to improve its functioning.

Article is written in Russian


Yefremova L. V., Yefremov S. L.
Business Consulting – Integral Part of Market Infrastructure (p. 123 - 125)

In the article the questions of formation and development consultancy as a form of activity and one of the modern types of businesses in the production and circulation, the analysis of key factors influencing the functioning of the consulting services market and identify trends and prospects of its development in Ukraine.

Article is written in Russian


Melnik J. A.
Determination of basic factors of changing of the enterprise’s labor potential within the framework of estimation of enterprise’s value (p. 126 - 128)

The article lights up some possibilities of upgrading estimation of enterprise’s value by the way of the quantitative and qualitative estimation of personnel and of enterprise's labor potential. For this purpose author examines basic factors, which influence on labor potential of enterprise, his reproduction and development taking into account further development of estimation of the labor potential within the framework of estimation of enterprise’s value.

Article is written in Russian


Nedavnia A. V., Momot T. V.
Value-Oriented Approach to Management of Portfolio of Building Projects (p. 128 - 131)

Classification of the building enterprise projects according to a stage of their realization for the purpose of management decision-making is offered. The mechanism of management of building projects portfolio is developed.

Article is written in Ukrainan


Pylypenko A. A., Pilipenko S. N., Pilipenko D. R.
Capitalization and Primary Distribution of Shares as Strategic Imperative of Development of National Subjects of Economic Management and Integrated Corporate Logistic Systems (p. 132 - 134)

The particularities of measurement strategic systems using are considered. The structuring of efficiency factors is organized. Need to business integrated structure strategic process orientation on capitalization and market value growing is proved. The requirements to initial public offering are generalized. The designed scenario of IPO undertaking using as regulations of integrated structure strategic direction is offered. Toolbox of balanced scorecard introducing is advanced.

Article is written in Ukrainan


Udalykh O. O., Gorbatovska N. V.
Monitoring and Assessment of Organizational Changes at Enterprise (p. 135 - 137)

In the article essence and necessity of monitoring and estimation of organizational changes is considered on an enterprise in control the system by organizational development. Custom organizational changes controls, factors of efficiency of organizational changes and methods of its estimation, are investigational.

Article is written in Ukrainan


Chaplinska O. Y., Neporozhnia Y. V.
Development of Social Package with the Purpose of Motivation of Personnel (p. 137 - 139)

This article shows the problems of proposing pay packages and necessity of using different instruments connected with increasing of personnel motivation.

Article is written in Russian


Nenno I. M.
Risk-Management of Bank with Use of Tools of Stock Market (p. 139 - 144)

The article includes issues of management methodology and banking risks estimation made. Recommendations for carrying out and evaluation the hedging operations effectiveness in the banking solvency are provided.

Article is written in Russian


Nemashkalo K. R.
Theoretical Bases of Formation of the System of Management of Social Capital of Enterprise (p. 145 - 147)

The article generalizes the theoretical approaches to formation of the system of management and presents the system of management of social capital of enterprise on the basis of cybernetic approach.

Article is written in Russian


Shatokhin O. G.
Criteria of Choice of Alternatives with Verbal Assessment on Scales (p. 147 - 150)

The criteria of choice of alternatives with verbal estimations on scales and vagueness are examined in the article. It is foreseen at the estimation of variants, that present information describes the consequences of certain alternatives exactly. However often there is complete control above development of every variant. It is possible to choose a variant, only foreseeing the consequences of his realization and risk. The basic lines of risk is contradiction, alternativeness and vagueness.

Article is written in Ukrainan


BUSINESS INFORM №4-2011

Slavgorodska O. Y.
Strategic Management of Competency of Enterprise Personnel (p. 128 - 131)

The article deals with the investigation of strategic management of enterprise personnel competency as the basis of achieving strategic goals of the organization.

Article is written in Russian


Goldfarb A.
The problems of inculcation of motivation system based on key performance indicators at the enterprise (p. 131 - 134)

In the article the concept and the basic advantages of inculcation of motivation system based on key performance indicators (KPI) at an enterprise are considered; problems of inculcation of KPI at the Ukrainian enterprises are revealed and ways of the decision of these problems are offered.

Article is written in Russian


Astafyeva K.
Formation of the Structure of Economic Security According to the Stages of Company Life Cycle (p. 134 - 136)

In this article forming of structure of economic security of enterprise it is suggested to conduct in obedience to the stages of life cycle of company. Conducting the analysis of theory of development this organization, there were certain the basic characteristics in article, which provide development during the growth stages. It gives an opportunity to define what types of safety will have a more considerable influence on the process of functioning of enterprise and on this basis form the structure of safety.

Article is written in Russian


Dorovskoy A. F., Ivanisov O. V., Gidzula A.
Assessment of the Level of Organization of the System of Operational Planning With the Purpose of its Further Development (p. 137 - 138)

The article is grounded the necessity and method of efficiency planning system estimation to further development.

Article is written in Ukrainan


Gudz P. V., Ostapenko T.
The Analysis of the Foreign Experience of the Usage of the Logistic Activity System Administration (p. 139 - 142)

The article contains the analysis of the foreign experience of the usage of the logistic activity system administration, especially micrologistic system KANBAN, just-in-time, MRP. The method of usage of the logistic activity control at the domestic enterprises is proposed.

Article is written in Ukrainan


Seydametova L., Ablyazovа S.
Corporate Management and Investment Attractiveness: Modern Conceptual Approaches (p. 142 - 147)

In the article basic conceptions of corporate management and their influence are considered investment attractiveness of corporation. Forming of the system of corporate management is developed.

Article is written in Russian


Casich-Pilipenko T. M., Dyachko T.
Personnel as a key Component of Competitive Advantages (p. 147 - 150)

Considered and analyzed such concepts as: human resources, employment potential, human resources and the proper relationship between them. Elucidated the components of enterprise human resource capacity. The role of human resources in the overall company. The scheme of the human resources management company.

Article is written in Ukrainan


Lysytsia N. M.
Social Potential of Consumers as the Basic of Forming Marketing Policy of Enterprise (p. 150 - 153)

The article deals with the social potential of consumers, which helps to construct the possible models of financial behavior. Analogy and difference between the groups of consumers have been considered. Analysis of possible models of financial behavior will be the background for choosing the marketing policy of enterprise.

Article is written in Russian


Lukianchenko V.
Marketing Approaches in Management of Production Enterprise with Innovation Resource and in Formation of New Business Model (p. 154 - 158)

In article results of researches of modern methods of studying internal and external an environment of the Ukrainian enterprises are resulted. The esserice and the basic approaches to formation of innovate model of management through development and creation of new business – model is determined. In work necessity of development of marketing activity at the enterprises is considered at the big competition.

Article is written in Ukrainan


Kukla O. L.
Marketing Conception Work of Horse Enterprises as Basis of Successful their Functioning (p. 158 - 160)

The questions related to marketing conception of work of stud farms are reflected. The necessity of creation in the stud farms of departments of marketing is exposed. The chart of co-operation of department of marketing of stud farm with an external and internal environment is represented in the article.

Article is written in Ukrainan


Zaremba P.
Intercommunication of Publicity Strategy of Enterprises of Restaurant Economy and Conduct of Users (p. 161 - 164)

Factors, which influence on the conduct of users and also hierarchy of reaction of users on advertising which reflects intercommunication of reasons of acquisition of products and consumer conduct at the market of services of restaurant economy, are analysed in the article.

Article is written in Russian


Ivanechko N. R.
Implementation of Informational Database to Maintain the Functioning of Commercial and Entertainment Company (p. 164 - 167)

In this article the use of informational database is substantiated for the process of marketing strategy elaboration in commercial and entertainment company. Practical recommendations are given to the composition and structure of customers information database development for commercial and entertainment company.

Article is written in Ukrainan


Sergeeva L., Manzhura O.
Modelling of Price Structure in the Non-Uniform Markets (p. 168 - 173)

Article is devoted a market research of the goods and services on the basis of model of the harmonious market. Proposed to divide market on the submarket at use of model of the harmonious market, and also improvement of the given model at the expense of introduction of intervals of a deviation from a harmony.

Article is written in Russian


BUSINESS INFORM №5-2011, Vol.2

Golubeva T. V., Lytovchenko I. V.
Estimation of a level of development of professional competence of the administrative personnel of the industrial enterprise (p. 83 - 88)

The methodical approach to the qualitative and quantitative estimation of management personnel’s professional competence is offered; classification of industrial enterprises depending on the level of management personnel’s professional competence is grounded.

Article is written in Russian


Нoncharova S. Y.
Directions of development of technology of human resource management (p. 88 - 89)

The essence, criteria and peculiarities of the personnel development management technologies which are necessary to take into account in the process of the enterprise functioning on the regional level are considered in this article.

Article is written in Russian


Dudar A. V., Osipenko I. M.
Models of Decision Making in Management (p. 90 - 91)

The article considers basic models of decision making in management, singles out basic directions of the research of the theory of decision making, analyses managerial decision as instrument of influence on the object of management and its certain subsystems, important part of formation and realization of relations of management in organization.

Article is written in Ukrainan


Klebanova T. S., Grachev V. I., Zyma O. G., Yatsenko R. M., Balykov O. H.
Systems of Organization of Group Work in Heading the Department of Institution of Higher Education (p. 92 - 95)

The article suggests the system of heading of the department of institution of higher education which is realized on the basis of distributed network information technologies. It gives the specialized information systems of organization of group work and analyses the basic instruments of the system with open code Feng Office.

Article is written in Ukrainan


Stepurina S. O.
The use of cognitive approach for acceptance of administrative sanation decisions (p. 96 - 97)

In the article a cognitive model is offered for a sanation management an enterprise. The algorithm of realization of technology of cognitive modelling of process of sanation management in a crisis situation is considered.

Article is written in Ukrainan


BUSINESS INFORM №6-2011

Krymska L. O., Rybina M. V.
Inkremental Approach in Strategic Management and Organizational Development of Domestic Corporation (p. 121 - 123)

A world business-environment changes continuously. All time new players appear on the field, develop and acquire new force existent companies, and somebody is forced to leave from a game. A business-environment of Ukraine is too unstable for the middle category of companies, it forces them to heed after changes and operatively to amend in the strategic plans.

Article is written in Ukrainan


Teslenok I. N., Kucherenko M. O.
The Essence and Structure of Enter-prise’s Informative Potential (p. 124 - 127)

The article analyzes the concept and structure of the information potential of the enterprise. The relationship of elements of the information potential of enterprise and their components is represented.

Article is written in Ukrainan


Kulbit Y. V.
Analysis of approaches to developing strategic decisions and their acceptance in conditions of indeterminacy (p. 127 - 129)

In this article I consider the problem of development and strategic decision-making in conditions of indeterminacy, which examined possible ways of solving this problem through the use of technology for making strategic decisions with a number of approaches that complement the classic approach intuitive factor.

Article is written in Russian


Preobrazhenska O. S.
Theoretical aspects of research in the competences of the enterprise (p. 129 - 133)

Characteristics of the professional management competences connected with the strategic aspects of the management, management functions, system of relations are given. It is noted that the enterprise competences though based on individual competences, are the abilities developed within the limits of the entire enterprise, allowing to produce product or service, which would be necessary for the consumer, and being built in a competitive position of the enterprise.

Article is written in Ukrainan


Danilenko S. V.
Peculiarities of Activities of Joint-Stock Companies in Ukraine (p. 133 - 135)

The article makes the study of the state of corporate management at domestic enterprises. It reveals the unsolved problems and directions of improvement of the state of corporate management.

Article is written in Russian


Pavlovskaya I. G.
An Integration Interface Management is in Strategy of Development of Holdings Structures (p. 136 - 138)

The article researches the optimization of the integrational interaction of the corporate holding type structures. Resource providing of investment programs, interaction with the equity, regulation of the intracorporate relations, use of scientifically-practical approaches of corporate management should focus domestic holdings on overcoming of the typical problems constraining their development.

Article is written in Russian


Barysheva N. V., Nikolaieva O. G.
Information and Analytical System of Support of Making Decisions on Logistic Management of Direct and Reverse Flows of Enterprise (p. 139 - 142)

The work develops information and analytical system of support of decision making on logistic management of direct and reverse flows of enterprise which ensures timely obtaining of necessary information about direct and reverse movement of flows along all logistic system for making managerial decisions.

Article is written in Ukrainan


Solodukhin S. V., Khoroshun V. V., Tischenko O. I.
Support Mechanisms of the Processes of Information Management of Socio-Economic Systems (p. 142 - 145)

The article considers methodological bases and instruments of processes of information management of socio-economic systems, gives the description of developed conceptual scheme of information management which is useful both for making managerial decisions and for creation of organizational systems of management, correction, optimization of structures of already present purpose-oriented organizations.

Article is written in Ukrainan


Nezdoiminov S. G., Dishlovoy I. M.
Scientific and Methodological Principles of the Strategy of Competitiveness of Hotel Companies in the Region (p. 145 - 149)

The modern scientific approaches to creating competitive strategies of hotel companies in the region. The factors affecting the competitive advantage of hotels and principles for developing a competitive strategy of companies hotel industry.

Article is written in Ukrainan


BUSINESS INFORM №7-2011, Vol.1

Litovchenko I. L.
Vector of Transformation of Modern Conception of Marketing (p. 132 - 133)

Evolution of the concept of marketing as business philosophies is investigated. Stages of transformation of theoretical positions are considered. Conceptual bases of Internet marketing which meet modern requirements of transition to an information society are offered.

Article is written in Russian


Oklander T. O.
Transformation of Conception of Marketing in XXI-st Century (p. 134 - 136)

In articles necessity of transformation of the concept of marketing for modern conditions is considered. The reasons of "reboot" of the concept are established. The new strategic vector of actions within the new concept which provides maximum use of Internet technology is offered.

Article is written in Ukrainan


Fomichenko I. P.
Increase of Efficiency of the Systems of Management of Enterprise on the Basis of Use of Information and Communication Technologies (p. 136 - 137)

The article deals with enterprise management system based on the use of information and communication technology, which aims at forming an information strategy. At today's (information) under the national economic development, promising development and efficiency of enterprise management systems is to create a common information space venture, which is a prerequisite for the functioning of economic entities.

Article is written in Ukrainan


BUSINESS INFORM №7-2011, Vol.2

Goloburda Y. V.
Analysis and Systematization of Risk Assessment Methods (p. 146 - 148)

The article gives the analysis of existing approaches and methods of risk assessment, synthesizes the systems of quantitative and qualitative risk assessment which allow in full measure to characterize the specific risks by their qualitative characteristics and select the methods of their quantitative assessment according to the terms of calculations: the availability of information, financial resources and requirements to their accuracy.

Article is written in Ukrainan


Kosarev V. M.
The Use of Integrated Indexes when Assessing the Systems of Quality Management of Institution of Higher Learning (p. 149 - 151)

The increase of competition in the market of educational services and research activities in Ukraine and abroad through international certification institution are considered. A model of quality assessment of high school on the criteria focused on using the principles of Total quality management (TQM) and international standards ?SO 9000 are proposed which is the basis for the implementation of quality management systems in organizations.

Article is written in Ukrainan


Martiyanova M. P., Goncharenko K. M.
M Motivation of Enterprise Personnel (p. 151 - 152)

The article provides recommendations on personnel motivation according to the type of motivation. The types of motivation depending on the orientation of human activities to satisfaction the needs of certain groups.

Article is written in Ukrainan


Berezovskiy K. M.
Architectural Approach to the Synthesis of the System of Marketing Management of Industrial Enterprise in Conditions of Globalization (p. 153 - 155)

The article indentifies the role of marketing management in the processes of life activity of industrial enterprise. It defines the directions of development of the system of marketing management which have the peculiarity of orienting at multiplicity of descriptions of industrial enterprise and the use of service oriented paradigm.

Article is written in Russian


Popov A. V.
Conceptual Bases of Organization of Marketing Activity of Enterprise in Conditions of Globalization (p. 155 - 157)

The article reveals the peculiarities of marketing activity in case of considering it through the category of interest and introduction of reflexive models of coordination of interests of representatives of market of industrial production. It singles out the aspects of organization of marketing activity adapted to conditions of system-reflexive marketing.

Article is written in Russian


BUSINESS INFORM №8-2011

Ishchenko T. V.
Management of Strategic Development of the Cities of Ukraine (p. 157 - 159)

The article considers the problems of management of strategic development of the cities of |Ukraine as a system, studies the basic stages of this process and their peculiarities.

Article is written in Ukrainan


Topiy I. I.
Evaluation of level of progress of the realized antirecessionary measures (p. 160 - 163)

In the article offered approach to the construction of mechanism of evaluation of level of progress of the realized antirecessionary measures, certainly inherent him advantages and it is applied to activity of conditional machine-building enterprise.

Article is written in Ukrainan


Kokodey T. А.
Introducing an Efficient Format of Strategic Management at the Food Company (p. 164 - 167)

The research is targeted on defining the main principles of introducing the optimal format of strategic management at a food company.

Article is written in Russian


Myroshnychenko Y. V., Momot E. V.
Interpretation of the Conception «Crisis» and Reasons of its Emergence as the Vector of Crisis Management (p. 168 - 171)

The article researches the different approaches of determination of concept «crisis» and systematization of his reasons as direction of crisis-management, which determines his features.

Article is written in Russian


Skokov B. G., Pershyna H. O.
Development of a Model of Effective Supervisory Board Member of Joint-Stock Company (p. 171 - 174)

The issue concerning the candidates for the membership in Supervisory boards’ evaluation and the model of effective board member development covers at the paper.

Article is written in Ukrainan


Babaev V. Y., Maievska N. I.
Quality Management at Enterprises (p. 175 - 178)

The article gives the comparative description of the system of total quality management (TQM) and certification of quality ISO 9000 and substantiates the propositions as to their use at enter-prises of Ukraine.

Article is written in Ukrainan


Kolodiziev O. M., Khmelenko I. I.
Development of Strategies of Enterprise Competitiveness Management (p. 178 - 180)

To occupy a worthy place in foreign markets the country should not inherit but create and develop the most significant factors of production such as skilled labour or scientific and technical base of production. What is more, the set of factors which the state has at some moment proves to be less significant than the speed and efficiency of their creation and renewal.

Article is written in Russian


Us M. I.
Modern Trends the Formation of Partner Relations (p. 181 - 183)

Updated the necessity of forming partner relations and defines the features of the concept of partnership. Propose an approach to the identification of subjects of partner relations based on the five competitive forces M. Porter.

Article is written in Ukrainan


Krivanich M. V.
Estimating the sufficiency of preconditions for increase of the international competitiveness in case of an engineering organization (p. 184 - 187)

In the article a methodical approach to estimate the sufficiency of the basicaly accepted management decisions when carrying out purposeful measures on increase of the international competitiveness for engineering organizations on basis of the comparative estimation of the competitive potentials of the organizations-competitors is developed. The essence of this approach and of its use are shown in terms of a given engineering organization.

Article is written in Russian


Tiahunova Z. O.
Guidelines of Increase of Competitiveness of Marketing Potential of Trading Enterprises of Customer Cooperation of Ukraine (p. 188 - 192)

The article presents the results of the done by the author research of competitive profile of trading enterprises of customer cooperation of Ukraine which is the basis of programming of competitiveness of their marketing potential.

Article is written in Russian


Kayira Z. S.
Marketing Commodity Policy and Ways of its Improvement (p. 192 - 194)

In the article the basic features of marketing commodity policy are considered in the modern terms of management. Its intercommunication with commodity innovations in the system of activity of enterprise.

Article is written in Ukrainan


Naumova Y. E., Antonova A. I.
Modern State and Prospects of Development of the Market of Sausage Goods in Ukraine (p. 194 - 197)

The article contains generalization and systematization of the results of research of a condition of Ukrainian market of sausage products. The main problems are revealed and the prospects of its development are defined. The directions of increase of competitiveness of domestic meat processing enterprises are considered.

Article is written in Russian


Kosmarova N. A.
Development of Personnel as the Basis of Formation of Intellectual Organization (p. 197 - 199)

In the article a role and necessity of teaching of personnel is certain in composition intellectual organization, the tasks of the educational programs are certain.

Article is written in Russian


Chumak L. F., Nikolaenko L. P.
Modern Tendencies of the Theory and Practice of Personnel Policy (p. 201 - 204)

The article studies and analyses the approaches of domestic and foreign scientists to modern problems of the theory and practice of formation of personnel policy and personnel management. It suggests the new ways of effective personnel management.

Article is written in Russian


Otenko V. I., Gron O. V.
Strategic Changes at Enterprise: Essence, Types, Instruments (p. 204 - 207)

The definition of the essence of strategic changes means the study of correlation of conceptions «change», «condition», «process». The category «changes» characterizes the transition from one condition of an object to another one and foresees its definite transformations. The character of the changes corresponds to the direction of the processes and their types are defined by the fol-lowing signs: purposefulness of the transformations, their scale, trajectories of implementation, objects of management. The analysis of the conception of realization of strategic changes allows to create definite methodological basis for development and realization of decisions as to strate-gic changes of enterprise and to form instruments to manage them.

Article is written in Ukrainan


Berezovskiy K. M.
Synthesis of the System of Industrial Enterprise Marketing Potential Management (p. 208 - 210)

The article suggests the approach to the identification of the essence and quantitative assessment of marketing potential of industrial enterprise on the basis of availability of strategic gaps and necessity of securing its strategic conformity. It defines the directions of securing the strategic conformity of an enterprise and proves the necessity of its presentation as a benchmark for the system of marketing management.

Article is written in Russian


Popov A. V.
The Model of Organization of Informational and Institutional Reflective Coordination of Interests in Partnership Marketing (p. 211 - 213)

The article reveals the peculiarities of the use of approaches of reflective management and institutional designing in conditions of marketing of partnership relations. It suggests the model support of reorientation of marketing activity to reflective coordination of interests within the scope of corresponding informational and institutional environment.

Article is written in Russian


BUSINESS INFORM №9-2011

Gavkalova N. L., Sobolev V. G.
Classification of personnel managemen concepts (p. 168 - 171)

Presented the definition «concept of personnel management». Analyzed the existing concepts of human resource management. Designed, generic classification concepts of personnel management.

Article is written in Russian


Ivanova O. Y.
Intercommunication of personnel management and competitiveness of enterprise (p. 171 - 173)

In the article considered the feature of intercommunication of management and competitiveness of enterprise. Going is selected near their determination and constituents. The logical chart of direct and reverse connection of management and competitiveness a personnel is developed structurally.

Article is written in Ukrainan


Honcharenko T. P.
The level of technical readiness of consumer as an indicator choice of the direction of research (p. 174 - 177)

The article deals with issues of scientific and technical research to industrial enterprise by analyzing the level of technical readiness of the consumer as the indicator of choice in research. The problem of interaction between  science and industry has at least two main aspects: the choice of research direction, which corresponds to a promising market trends and would be compatible with the production technology producers and consumers, is another aspect – the acceleration of scientific research. Therefore, the level of technical readiness of consumers to the functional operation of future product takes special significance, consideration of which should accompany any type of work at the election in research producers.

Article is written in Russian


Gruzina I. A.
Improving the system of assessing competency of staff the company (p. 177 - 181)

The recommendations on assessing the level of manifestation of competence of employees of industrial enterprises in order to form the main directions of the motivational strategies of personnel management.

Article is written in Ukrainan


Malynka O. Y., Ustenko A. O., Chopovskij A. Y.
Geographical information systems as a mean of the perfection of brand management of an enterprise (p. 181 - 184)

The use of geographical|geographycal| information systems, as a mean of the optimization of the budget for brand promotion due to the orientation of communications on the target consumer in combination with the application of geographical analysis is suggested.

Article is written in Ukrainan


Ponikarov V. D., Kozhushko O. V.
Motivational constituent of mechanism of management protection of intellectual capital of industrial enterprise  (p. 184 - 187)

The motivational constituent of mechanism of management protection of intellectual capital of industrial enterprise is grounded.

Article is written in Russian


Rudenko H. R.
Increase of efficiency of logistical activity at the enterprises (p. 187 - 190)

In the article kinds of maintenance of logistical activity at the enterprises are revealed and characterized. Actions for increase of efficiency of logistical activity on example Kharkiv machine-building plant «Svitlo Shahtarja» are offered.

Article is written in Ukrainan


Selezneva G. A.
Features of strategy of management by personnel of competent organization (p. 190 - 193)

In the article the features of strategy of management by the personnel of competent organization are explored taking into account the specific of its activity and definite basic constituents of the given strategy.

Article is written in Ukrainan


Shtal T. V.
Forming model marketing strategy of enterprise in the system of his corporate strategy (p. 194 - 197)

In the article the strategic landscape of enterprise is considered from point of marketing and his elements are certain . The model of forming of marketing strategy of enterprise is offered in the system of forming of corporate strategy taking into account a strategic landscape and his type.

Article is written in Russian


Berezovskiy K. M.
Consolidation of marketing information is in the system of strategic management an industrial enterprise (p. 197 - 199)

The rich in content filling of processes of consolidation of information is certain in the field of marketing activity of industrial enterprise. The necessity of application of tool of intellectual analysis of data is well-proven for marketings researches and the place of this tool is certain in the model base of marketing management. Going near pereorientacii of marketings communications is grounded on consolidation of informative streams in the single informative field of co-operation of market agents.

Article is written in Russian


Vasiuta O. P.
A ground of specific of included in the market of pharmaceutical and pharmacy enterprises is in Ukraine (p. 200 - 202)

In this article the analysis of Ukranian pharmaceutical market considering entrance barriers and level of its concentration and monopolization is conducted.

Article is written in Ukrainan


Gurinа I. V.
Organizational restructuring activities pharmaceutical companies on principles of logistics and quality management (p. 203 - 205)

The problems caused by lack of professional and skilled logisticians on the domestic pharmaceutical companies. Implementation of logistics positions at pharmaceutical companies was proposed. Organizational structure was designed for industrial pharmaceutical companies.

Article is written in Ukrainan


Yeltsova І. V.
The peculiarity of decision-making process (p. 205 - 207)

Basic steps of the decision-making process are considered. Definition of the decision-making process is analyzed.

Article is written in Ukrainan


Murayev E. V.
Methodology of project management in practice management system heat supply housing and communal services of the city (p. 207 - 213)

The analysis of the problems caused by the development of housing, including heating in cities of Ukraine. Proposed introduction of project management methodology to improve the heating system in the system housing.

Article is written in Ukrainan


Polubiedova A. O.
Pre-conditions of change of paradigm of management the labour conduct of personnel of enterprise (p. 213 - 217)

The analysis of pre-conditions of obsolescence of traditional paradigm of management activity of personnel of enterprise, possible variants and directions of its development, is executed in the conditions of forming of cognitive society and intellectualization of capital.

Article is written in Russian


Popov A. V.
A tool of organization of marketing activity is in the institucional'nom evaluation of competition position of industrial enterprise (p. 218 - 220)

Presentation of marketing activity of industrial enterprise through authentication and concordance of interests of market participants requires the change of approaches, both to making of strategic decisions and to organization of conduct of competitive activity. Accordingly with the indicated transformation, going near the evaluation of marketing potential of enterprise is developed through the degree of satisfaction of interests and through untapped possibilities for realization of concordance of interests. It is suggested to estimate competition position of enterprise in the context of institucionalizacii of mutual relations of enterprise with loyal users in the process of the joint producting of value.

Article is written in Russian


Ptashchenko O. V.
Commodity policy of enterprise and its marketing support (p. 221 - 223)

In the article the basic features of commodity policy are considered in the modern terms of management and possibility of forming of its support. Its intercommunication with commodity innovations in the system of activity of enterprise.

Article is written in Ukrainan


BUSINESS INFORM №10-2011

Malaeva T. V.
The essence of quality control and its relationship to performance of the enterprise (p. 126 - 127)

The article presents the results of investigation of the essence of quality control. The author notes that very often the quality of management and efficiency are regarded as synonyms. However, evaluating the effectiveness of activities (including management), rather than its effectiveness, the researchers narrowed range of indicators, criteria, factors investigated processes in the enterprise. By studying the parameters of the ineffective and the reasons for this situation, it is possible to develop measures to translate the processes involved in the successful category, and therefore increase the likelihood that this activity was to become effective.

Article is written in Russian


Doronin A. V.
Management the labor conduct of personnel (p. 128 - 132)

Pre-conditions of construction socio-cultural paradigm of scientific direction – management the labour conduct of personnel are generalized. The main structural idea of new scientific direction and hypotheses, specifying its maintenance is formulated. The algorithm of research backlogs perfection of management the labour conduct of personnel is offered.

Article is written in Russian


Slavgorodska O. Y.
Strategic Priorities of Enterprise Personnel Competence Management (p. 132 - 135)

Priorities of the strategic management of the enterprise personnel competence are singled out and analyzed in the article.

Article is written in Ukrainan


Mushnykova S. A.
Methodological Approach to Assessment of the Level of Adaptive Flexibility of Industrial Enterprises in the System of Formation of Managerial Innovations (p. 136 - 140)

The article analyzes methodological support of management analysis and justifies the proposed system of indicators to measure the level of adaptive flexibility of industrial enterprises to form a system of managerial innovations.

Article is written in Ukrainan


Bezuglaja Y. E.
Basic Aspects of Improvement of Conceptual Provisions of the System of Management of Restructuring of Enterprises (p. 141 - 143)

The basic aspects of improvement of conceptual positions of control system restructuring of enterprises are considered, given schematically theoretical positions of development of enterprise on the basis of restructuring and stages of control system restructuring of enterprises.

Article is written in Ukrainan


Pishenin I. K.
Сharacteristics of the information system and technology of security management of cargo transportations with sea transport (p. 144 - 145)

The question of forming information system of management of freight traffic on sea transport is researched. Based on the results the areas of improvement of organizational and information support transport-industrial complex proposed.

Article is written in Ukrainan


Berezovskiy K. M.
Formation of the Profile of International Marketing Strategy of Industrial Enterprise in Conditions of Globalization (p. 146 - 149)

The article identifies the essence of international marketing strategy of an industrial enterprise and defines the basic types of strategic decisions, suggests an approach to formation of the profile of international marketing strategy of industrial enterprise notable for better reasons for the choice of elements through the application of combinations of matrices of portfolio analysis and OLAP technologies.

Article is written in Russian


Rudenko Y. V.
The System Approach in Enterprise’s Marketing Costs Management (p. 150 - 154)

The author considers company’s cost management technology through a set of costs functions, methods and tools. Also he explains the purpose of marketing costs at domestic enterprises. And he analyzes the calculation of marketing costs activity and proposes calculation method of marketing costs within the improvement of marketing management.

Article is written in Ukrainan


Popov A. V.
Organization of Marketing Activity of Industrial Enterprise in the Context of Balanced System of Indexes (p. 154 - 157)

The article suggests the correlation of processes of organization of marketing activity of industrial enterprise and introduction of balanced system of indexes which transforms into a set of guidelines and regulations of strategic development. It proves the actuality of development of the concept of cognitive marketing by the elements of synergetic paradigm and substantiates the possibility of treatment of customer value presented by the enterprise as an attractor of marketing activity.

Article is written in Russian


Komarova O. A.
Priority Directions of Improvement of Organizational-Economic Mechanizm of Forming of Educational Potencial of Population are in System of Higher Education (p. 158 - 162)

In the article expedience of introduction of mechanism of financing of higher education is grounded on the basis of subsidies and his maintenance is exposed. Principles of expansion of autonomy of higher educational establishments are certain. Organizational and legal bases of creation of university complexes are exposed.

Article is written in Ukrainan


BUSINESS INFORM №11-2011

Kalyuzhna N. G., Dzyubko K. R.
Decision-making features under conditions of uncertainty in the local companies (p. 167 - 169)

The article describes the necessity of factors influence consideration in the local industrial companies that contributes to effective decision-making concerning their foreign economic activity under conditions of uncertainty.

Article is written in Ukrainan


Kryveshko O. V.
Trade mark as strategic competitive advantage of enterprise (p. 169 - 171)

The specializes of trade mark as strategic competitive advance of enterprise are considered in the article. The necessary of transformation of trade mark into brand are explained. The scheme of trade mark management are proposed.

Article is written in Ukrainan


Razinkova V. P., Marchenko L. S.
Analysis of competitiveness as a system-component of ground of administrative and economic decisions (p. 172 - 174)

The content of the article is devoted the estimation of competitiveness as системообразующему component in the process of acceptance and ground of administrative and economic decisions.

Article is written in Russian


Ripka D. O.
Organisation of marketing research on intellectual property market (p. 174 - 175)

Marketing features on the markets of intellectual property are considered in the article, the sequence of marketing researches realization with the purpose of determination of priority direction of the use of intellectual property object is offered.

Article is written in Ukrainan


Sytnik N. I.
Creative organization: development of flexibility concept (p. 176 - 177)

It is founded that creative organizations develop new forms of flexibility as compared to adaptive organizations. These forms are perceptive, cognitive and communicative flexibilities.

Article is written in Ukrainan


Toneva K. V.
Organization of information modeling software marketing company to ensure its competitiveness (p. 178 - 179)

Timely and necessary use of marketing information for modeling is essential for increasing competitiveness. Use of information sources on the Internet greatly improves efficiency and accuracy of data in a modern volatile and dynamic market trends are, and even required level of competitiveness.

Article is written in Ukrainan


Iastremska O. О.
Economic nature of image and its objective basis for travel companies (p. 179 - 182)

In this paper the economic basis of the image, it offered two components: the objective and subjective features, the influence factors of the objective component to create the image, developed recommendations to improve the image of tourism enterprises in the real and virtual space.

Article is written in Ukrainan


Krasnonosova Y. N., Kotelnikova Y. N.
Staffing companies coking industry as part of their competitiveness (p. 182 - 184)

The article deals with the categories of «competitive enterprise» and «staffing company», as well as identifying the role of staffing in the coking industry competitiveness.

Article is written in Russian


BUSINESS INFORM №12-2011

Maliar D. V.
The Exogenous Risks of Corporate Management in Ukraine (p. 135 - 138)

The structure of risks of internal and external sphere of corporate management is investigated; the essence and classification of institutional risks of the share market is determined; the system of corporate management measures risk intensity reduction is offered.

Article is written in Ukrainan


Prokhorova V. V., Mushnykova S. A.
Synergetic Concept in the Formation of Administrative Innovation in Enterprises (p. 139 - 141)

The article presents the basic concepts of synergy, the necessity of introducing a synergistic approach in creating a system of administrative innovations.

Article is written in Russian


Ryabik H. Y.
Systematization of Classification Signs of Basic Going Near Determination of Nature of Competitive Edges of Enterprise (p. 141 - 145)

Difficult and various differences which characterize nature of competitive edges and are carefully studied in the article, on this basis, the integral system of possible competitive edges of enterprise is created.

Article is written in Ukrainan


Kizlo M. V.
Elaboration of the method for estimating the level of control at industrial enterprise (p. 145 - 151)

In the article the essence of indicator «level of control» is researched and the types of level of control are defined. The sequence of actions for estimating the total level of control at the industrial enterprise is determined. The method of estimation of the total level of control that provides an objective evaluation of the impact that the controlling system has on under control objects is elaborated.

Article is written in Ukrainan


Iastremska O. M.
Realization of the administrative advising of industrial enterprises on the basis of determination of their receptivity to development (p. 151 - 158)

In the article the results of the use of methods of neural networks and fuzzy sets are presented for determination of receptivity of industrial enterprises to development, expediency of their use is well-proven in the process of the administrative advising.

Article is written in Ukrainan


Ukrainskaya L. O., Voloshko N. A.
Description of Structural Construction of the Control System by Equity of an Industrial Enterprise (p. 159 - 162)

The structural construction of the control system by equity of an enterprise is considered in the article. Subsystem of management mechanism, subsystem of management structure, subsystem of organization of processes of management equity and subsystem of providing of functioning are suggested to take to the basic constituents of it.

Article is written in Ukrainan


Chobitok V. I.
Kontrollingovye Mechanisms of Management Potential of Competitiveness of Enterprises (p. 162 - 164)

The kontrollingovye mechanisms of management potential of competitiveness of enterprises are considered. The analysis of determination of essence of concept «kontrolling» is conducted. The decouplig analysis of concept «Kontrolling in a management potential of competitiveness» is made.

Article is written in Ukrainan


Pylypenko A. A., Lytvynenko A. O.
Restructuring of Material and Technical Basis Potential in the Loop of Strategic Management of Enterprise Development (p. 165 - 168)

In the article an approach to strategic management of develop­ment of enterprise’s potential of material and technical base is proved.

Article is written in Ukrainan


Momot V. M., Tsapenko L. Y.
Improving Intercompany in Modern Conditions (p. 169 - 173)

Article on improving the procedures for intra-enterprise planning. Relevance of the topic due to the fact that intra-firm planning as a function of management is to identify the key areas of sound and the proportions of production with material sources to ensure supply and demand market. Planning for enterprise management system has played a leading role and is one of the most important conditions for effective operation of any enterprise. In this paper, a model system in-house planning, based on the account of existing economic potential and capacity planning. Performed maintenance and communications elements of the potential in-house planning and a methodology to assess it.

Article is written in Russian


Belotserkovski A. V.
Assessment of Practicability of Personnel Development for Improvement of Efficiency of Insurance Company Business-Processes (p. 173 - 176)

The article is dedicated to the solution of practical task of determination of practicability of development of personnel for improvement of efficiency of business-processes with the help of imitation modeling.

Article is written in Russian


Dikhtyarenko K. V.
Estimation of Competitive Edges at Forming of Strategy of Development of Enterprise (p. 176 - 179)

The article studies methodical basis and explains the content of main concepts of competitive advantage management, forms a system of main postulates for the management of competitive advantages of the enterprise. On the basis of developed methodical approaches assessment of the competitive edges is performed and sources of formation thereof are grounded.

Article is written in Ukrainan


Lobazov S. M.
Improvement of Classification of Risks and Threats in the Context of the Personnel Security (p. 180 - 183)

In article risks and threats which lead to easing of a personnel security of the enterprise are investigated, their advanced classification is presented and value of threats for the enterprise is certain.

Article is written in Ukrainan


Nosan N. S.
Human Capital – the Basis of Economic Development of Ukraine (p. 183 - 186)

The essence the concept of human capital, human capital theory, theoretical aspects of investing in human capital, impact and assessment of human capital investment.

Article is written in Ukrainan


Mironova L. G.
The International Experience of Employment Potential (p. 186 - 188)

The forms and methods of labor potential development which are inherent for American, Japanese and West-European employee’s management systems were considered. The corporative university creation particularities and role of corporative university and quality circles in the different aspects of labor potential development were analyzed. The benefits of innovative methods staff training, which are based on modern information and communication technologies, identified.

Article is written in Ukrainan


Kvitka A. V.
The Economic Basis of Human Potential Development and Realization in Ukraine (p. 188 - 191)

Article is devoted the analysis of the economic bases of human potential development and realization. The author analyzes the existing situation of human development in Ukraine and assigns priority areas for its effective development and realization.

Article is written in Russian


Gots L. N.
Algorithm of Realisation of Organisational and Economic Mechanism of Enterprise Business Standing Assessment (p. 192 - 194)

The organizational and economic mechanism and algorithm of its realization directly at enterprise suggested in the article will give the possibility to make evaluation of such intangible assets as brand, corporate image and business standing of enterprise without involvement of services of third party organizations.

Article is written in Russian


Tovma O. A.
Trade Enterprise Business Standing as Object of Management (p. 195 - 198)

Studied business reputation trade company in the context of the object, an attempt to determine its basic components, as well as actions aimed at shaping and further developing business reputation.

Article is written in Ukrainan


Khaustova V. Y., Kolbasin Y. S., Horbatova Y. F.
Analysis of Current Positioning of Medicinal and Health Establishments of Autonomous Republic of the Crimea (p. 199 - 209)

The article presents the results of the research of the current positioning of medicinal and health establishments of Autonomous Republic of the Crimea from the prospective of both some resort zones and the region as a whole.

Article is written in Russian


Tarasenko O. O.
Investment Activities of the Investor and its Dependence on the Long Run Savings (p. 210 - 214)

The article shows a part of theoretical and methodological issues depending on the definition of investment activities of investors of long run savings. The author analyzes the formation of the proposed structure of the investment portfolio of individual investors, depending on age. The purpose of this analysis is to facilitate more complete and objective justification principles involving savings of private investors in long-term investments. Topics articles relevant to institutional investors such as pension funds, especially given the lack of experience in systems functioning in Ukraine long-term savings by these institutions.

Article is written in Ukrainan


BUSINESS INFORM №1-2012

Frolova T. O.
Evolution of Management Functions to the Terms of Globalization (p. 138 - 146)

The evolution of management functions and transformation pro­cesses which take place at forming of new global economy and their influence on the management of corporations is probed. The functions of administrative activity are analysed in international corporations and the modern functions of management a com­pany are offered.

Article is written in Ukrainan


Gvozdaryova Y. S.
Work Motivation at Trade Enterprise (p. 147 - 149)

The article analyses the peculiarities of the system of motivation of the workers of trade enterprises. It considers two system blocks: material and nonmaterial stimulation. The work also considers the requirements and distinctive characteristics of the motivation sys­tem at specific enterprises.

Article is written in Russian


Chobitok V. I.
Methods of Formation of Adjectival Decisions in the System of Enterprise Competitiveness Potential Manage­ment on the Basis of Controlling (p. 149 - 152)

The article forms the methods of adjectival decisions in the system of enterprise competitiveness potential management on the basis of controlling. The methods are based on imitation experiments which lie in formation of managerial influences.

Article is written in Ukrainan


Chumachenko I. V., Mozhevenko T. Y.
The Use of Media Com­binations in Planning of Enterprise Advertising Communica­tions (p. 152 - 155)

The article considers the solution of the task of the use of unique media combinations for making the model of optimization of ad­vertising budget and this very planning and budget distribution will allow to solve two interrelated tasks: selection of the carrier of advertising message, selection of the combination of these car­riers, selection of the calendar period of the release of advertising message, i.e. precisely which information carriers will be included in the model and in what combination.

Article is written in Russian


Mozgova O. O., Oliinyk T. V.
Definition of the Characteristics of Adaptive Enterprise Culture (p. 155 - 157)

The article defines and considers the characteristics of adaptive en­terprise culture, analyses their essence and content. These defini­tions give the possibility to formalize and assess the characteristics of adaptive enterprise.

Article is written in Ukrainan


Babailov V. K.
Administration, Management, Production (p. 157 - 159)

The article defines for the first time the similarity and difference between management and administration (it was established that management is a part and specific form of administration). It proves that Tailor didn't separate execution from management but production, specifies translations and the essence of the most important theories of Tailor.

Article is written in Russian


Kryveshko O. V.
The Role of Enterprise Marketing Strategies in Forming of Competitive Advances (p. 159 - 162)

The sense of marketing strategies are considered. The components of marketing strategies are described. The marketing strategies' in­fluence on forming of competitive advances are characterized.

Article is written in Ukrainan


Nagaivska D. Y.
Factor Model of Enterprise Image Formation in Conditions of Realization of the Strategy of New Foreign Markets Entry (p. 173 - 177)

The work gives theoretical substantiation of the direction of en­terprise image boost in conditions of realization of the strategy of new foreign markets entry and sort out the basic approaches to enterprise image definition. It also develops the factor model of en­terprise image in conditions of realization of the strategy of foreign markets entry and substantiates the expediency of the use of each of the factors of the given model.

Article is written in Russian


Pererva P. G.
Formation and development of marketing audit in Ukraine and the world (p. 191 - 193)

In the article features of European and Ukrainian market of con­sulting services are considered, stages of marketing audit evolution in Ukraine are analyzed and generalized.

Article is written in Ukrainan


BUSINESS INFORM №2-2012

Kuzhelyev M. O., Mezhenskaya V. V.
Strategic Aspects of Dynamic Conditions of Environment Influence on Assessment of Enterprise Financial State (p. 180 - 183)

Тhe article reviews the features of estimation of the financial state of corporation are considered in the conditions of dynamic environment, the basic going is offered near creation of the system of strategic management, that will allow to promote her functioning in a long-term period.

Article is written in Russian


Mazhnik N. A., Lakhacheva A. V.
Organization of Teaching Process and Leisure-Time of Students of Various Specializations (p. 183 - 187)

The work considers the organization of teaching process, rational distribution of work time from the point of view of directions of education of different generations. Four types of education have been defined and analysed with due regard for the survey of students of various institutes of higher education and senior citizens as well.

Article is written in Russian


Mozgova G. V.
Areas of Improvement of Anti-Crisis Measures From the Standpoint of Preventive Marketing (p. 187 - 190)

This article is devoted to research and generalized anti-crisis measures which are described in modern scientific and practical literature, and on this basis, the definition of the main components of preventive marketing.

Article is written in Ukrainan


Novikova K. I., Kuschenko D. I.
Perspective Directions of Information Technologies Use to Improve Management Processes in Customs in Ukraine (p. 191 - 194)

The article analyzes the main areas of information system development of Customs Service nowadays. The important issues of the use of information technologies in the State Customs Service of Ukraine are investigated. The innovations that are necessary to coordinate the directions of development of customs bodies of Ukraine and coincide with the principles of customs policy implementation in lead foreign countries are proposed.

Article is written in Ukrainan


Tkachenko Y. V.
Adaptation of Enterprises to Conditions of Business Crisis Operation (p. 194 - 196)

The article studies the actual problems of business development in Ukraine in conditions of crisis, defines tactical and strategic priorities of further development of national entrepreneurship.

Article is written in Russian


Tyutlikova V. V., Saifulina A. V.
Formation of a systematic approach to training in industrial organization (p. 197 - 199)

A systematic approach to training has been formed. We have considered the styles of creative solutions of problems. The relationships between the employee thinking style and methods and approaches to his teaching have been defined.

Article is written in Ukrainan


Chorna O. O., Ustianov V. V., Halych S. V.
Marketing Conception of Practical Use of Cosmonautics on the World Market (p. 200 - 202)

Analysis of different aspects priority directions of commerce has accompanied, it is to assist the letting of quality space services. The stages of marketing strategy of commercial process have considered.

Article is written in Ukrainan


Kuznetsov A. A.
Information Mechanism to Monitor the Development of a Corporate Culture of the Industrial Enterprise (p. 203 - 205)

In the article the theoretical and practical directions substantiated for the information mechanism to monitor the development of a corporate culture of the industrial enterprise.

Article is written in Russian


Pkhaladze S. G.
Motivational Theories of Personnel and Work Motivation Management (p. 206 - 209)

The article analyses various theories of personnel motivation, ways of building the policy of motivation management and peculiarities of their use in conditions of Ukrainian enterprises.

Article is written in Russian


Takhtaulov M. V.
Brand as a Competitive Advantage (p. 210 - 212)

The article presents results of studies of different authors approaches who defined the essence and nature of brand perception by consumers. The author has formed the basic definitions of this topic. Has been proposed methods of increasing the competitiveness by forming a strong brand.

Article is written in Russian


BUSINESS INFORM №3-2012

Vasylieva T. A.
Approaches to forming of marketing strategy of bank (p. 218 - 220)

In the article are conducted analysis of existent approaches to forming of marketing strategy. Certainly key requirements to forming of marketing strategy of bank. The done suggestions are in relation to keeping of brand of bank.

Article is written in Ukrainan


Klokar O. O.
Development of complex of marketings communications at the market of agrarian labour resources (p. 221 - 224)

Certainly the leading stages and component developments of complex of marketings communications at the market of agrarian labour resources. Comprehensive description is carried out each of them, attention is accented on co-operation of state and private institutes in relation to the concordance of social labour relations between employers and hired workers of agrosfere.

Article is written in Ukrainan


Oglikh V. V., Yefanova T. I., Nikolayev T. G.
Optimization of a process of management of enterprise within the production and marketing cycle (p. 224 - 227)

The paper considers the problem of managing of company within the supply-side cycle. The possible variants of decision of this problem are in-process considered by simultaneous optimization of production and minimization costs through an effective inventory control policies, the expected consequences of related decision making are analysed.

Article is written in Ukrainan


Poluektova N. R.
Modern tendencies in development corporate information systems (p. 227 - 230)

The article presents data that can detect current trends in the introduction and use of corporate information systems, as well as create recommendations for a successful implementation complex information systems management in a crisis.

Article is written in Russian


Selezneva G. A.
Role of strategy of management by personnel in strategic set of competent organization (p. 231 - 233)

In the article the approaches to strategy of management by a personnel are explored. The role of the given strategy in the strategic set of competent organization and its intercommunication with general strategy is definite.

Article is written in Ukrainan


Hajiyev N. J.
The role of SWOT-analysis in the formation of development strategies of e-government in Azerbaijan (p. 233 - 237)

In this article we have defined the basic structure and development principles of e-government. The results of SWOT-analysis in formation of development strategies of e-government in Azerbaijan were considered. It’s considered more informative and efficient SWOT-analysis method, implemented by using advanced mathematical methods giving the most reliable results. We’ve came to the conclusion that application of the SWOT-analysis allows to accurately and timely assess the real situation during formation as well as development prospects of e-government strategy and its implementation.

Article is written in Russian


BUSINESS INFORM №4-2012

Ramazanov S. K., Chmelyov V. V.
Concept of Information and Analitical Web-Resource Expert Assessements in Providing the Economic Security of Enterpris (p. 221 - 223)

The article considers the concept of information-analytical web resource designed for the collection, processing and analysis of of expert assessments in providing the economic security of the enterprise. Тhere is represented review of a test version of the experts assessment results of the economic security components of the enterprise.

Article is written in Ukrainan


Guzhva V. M.
Multiagent Technology Process-Mining for Reception of Precedents at Adaptive Management of Enterprises (p. 224 - 227)

To ensure the organizational and economic sustainability of industrial enterprises in the market conditions it is advisable to use adaptive management, in particular, on the basis of precedents. As a precedent can be used real business processes, which can be obtained through the use of technology of Process-Mining. As a tool for the practical implementation of this technology offers multiagent approach.

Article is written in Ukrainan


Zakharova O. V.
Model of Semantic Web-Process for Business Decision Support (p. 227 - 229)

A model of semantic Web-process are considered. The possibilities of using modern methods and techniques for analysis, automation and integration of information systems and Web-services to business decisions support are investigated.

Article is written in Russian


Levitskiy S. I., Frunze I. A., Ilyasova I. G.
Modelling of Design Integration in Organizational Structure ME «Company «Water of Donbass» (p. 229 - 233)

In this article necessity of increase of efficiency and reliability of work of housing-and-municipal systems has been proved. In particular, construction of an effective control system by a water management of Ukraine within the limits of the centralised approach to management of projects at enterprise ME «Company «Water of Donbass» is considered.

Article is written in Russian


Milov A. V., Milevskiy S. V.
Information Structures in Decision Making Organization Systems (p. 233 - 235)

For large organizations, particularly decentralized, the assumption of a high degree processes synchronization is unrealistic. We give an analytical description of the interaction protocols between members of the organization, using the concept of data flow.

Article is written in Russian


Us H. O.
Management Presentation of Information in Companies Knowledge Systems and to Train Economists (p. 236 - 237)

The analysis of the factors influencing student ability to perceive knowledge is made. The author presents the method and means of personalization processes of perception audience information to improve training in classical and electronic education.

Article is written in Ukrainan


Shilo I. V., Shilo N. V.
The System Approach for Construction of Ideal Model of Business on the Basis of Restrictions of Proprietors of the Company (p. 238 - 241)

The article deals with a preliminary phase of the process of strategic management, namely development of the formalized vision and the system of the restrictions of the proprietor. In view of the experience of some consulting projects the applied algorithm of the formation of the document «Vision and System of Restrictions of the Company» is offered, and also the practice of its use in real business is described.

Article is written in Russian


BUSINESS INFORM №5-2012

Goncharenko N. G., Naumenko M. O.
Organization of Marketing Management of Integrated Corporate Structures Activity (p. 237 - 240)

The article defines the main directions of transformation of the system of integrated corporate structures activities on the basis of marketing. It defines the specific principles of marketing management organization and gives the components of the corresponding to them transformation of paradigm section of marketing management. The peculiarity of the propositions is the orientation of the management process and contours of feedbacks at proactive creation of consumer values which in its turn is viewed as the main backbone factor for emergence and adjustment of vital activity parameters of the integrated formation.

Article is written in Ukrainan


Yeliseyeva O. K., Tarasenko T. V.
Quality Estimation of the Market of Educational Services Development in Ukraine (p. 241 - 245)

The article considers the problem of the quality of educational services and the market of educational services develop- ment. The method of cognitive modeling is used to diagnostic market of educational services quality development. Lines of change in educational sphere for providing of its effective development.

Article is written in Ukrainan


Kalyuzhna N. G.
The Approach to Quantitative Evaluation of Potential of Control System by Enterprise with the Use of Fuzzy Logic (p. 245 - 247)

In the article expediency of application of fuzzy logic for the decision of task of quantitative evaluation of potential of control system by an enterprise is reasonable. The sequence of executions in the system of fuzzy inference of type of Mamdani in the context of determination of potential of control system by an enterprise as function of potentials of his making blocks is considered.

Article is written in Ukrainan


Kvasniy L. G., Scherban T. Y.
Anti-Crisis Management of Economic Potential (p. 248 - 250)

On the basis of the analysis concluded that the main efforts of anti-crisis management economic potential as a separate business entity, and the economy as a whole, should aim at optimizing the value of net cash flows in certain periods.

Article is written in Ukrainan


Oglikh V. V., Kryvoruchko S. P.
System Model an Effective Business Strategy of Enterprise in a Competitive Environment (p. 250 - 255)

The question of construction of the complex system of forming of effective business-strategy of productive enterprise is marked in the conditions of competition. Economic and mathematical formalization of the problem is carried out.

Article is written in Ukrainan


Petrichenko P. A., Rudinska О. V., Yaromich S. A.
Loyalty of Clients at the User Market: Basis Concepts and Progress Trends (p. 255 - 257)

The evolution of conceptions of marketing of mutual relations is examined, the looks of researchers are systematized to determination of concept «loyalty». New directions marketing activity are selected. The new vector of relations is certain within the limits of evolution of marketing’s conceptions.

Article is written in Ukrainan


Plokha O. В.
Performance Evaluation of the System of Marketing Management at the Enterprise (p. 258 - 260)

The article suggests guidelines for performance evaluation of the system of marketing management. The policy consists of a comparative analysis of the actual state of the system of marketing management with objectively necessary condition which is determined on the basis of the criteria of functional completeness of the system.

Article is written in Ukrainan


Khytra O. V.
Synergetic Orientation of International Corporation Strategies (p. 261 - 265)

Preconditions of forming of synergetic strategy of international corporation were considered. The role of strategic decisions in the process of passing from chaos to order, increasing of informing and decreasing of entropy level of economic system was determined. Effects of synergy which are achieved from implementation of multilevel strategy of international corporation were characterized.

Article is written in Ukrainan


Hrebnyov H. M.
Categories of a Competition and Competitiveness in the Modern Economic World (p. 265 - 270)

The article is aimed to research essence of economic categories «competition» and «competitiveness», systematized basic scientific approaches in relation to their understanding. Determined the key internal and external factors of influence on the competitiveness modern enterprise.

Article is written in Ukrainan


BUSINESS INFORM №6-2012

Bykhova O. M.
Brand Role in Organization of the Integrated Marketing Communications (p. 191 - 193)

Article is devoted to definition of a role of a brand in the organization of the integrated marketing communications. Classification groups of marketing communications which influence a choice of the consumer for a certain trademark are allocated. The most effective types of marketing communications depending on a stage of life cycle of a brand are analyzed.

Article is written in Ukrainan


Vedernikova O. A., Babenko N. V., Rybas Y. N.
Formation of Marketing Strategies and Programs in the Context of Global Change (p. 194 - 196)

This article gived an analysis of modern trends in globalization processes and their connection with the formation of a global business strategy. It was substantiated the topicality of forming a new conceptual approach to strategy development in a «stable instability». It was proposed a model of development strategy, which involves the formation of interconnected network of alternative strategies, and allows flexible to adapt to changing conditions.

Article is written in Russian


Klunko N. S.
Process Improvement of Domestic Logistics Services for Phar-maceutical Enterprises Autsorsing (p. 196 - 199)

In the article the pressing questions of improvement process of logistic maintenance of pharmaceutical enterprises are examined subject to conditions autsorsing. The prospects of the use contract logistic are considered by domestic pharmaceutical companies.

Article is written in Ukrainan


Markova N. S.
Formation of the Organizational and Economical Mechanism of HR-Development Management (p. 200 - 202)

Organizational and economical mechanism of HR-development management is presented in this article considering the description of the elements of administering and administrated subsystems, external and intra-organizational factors of influence are selected.

Article is written in Ukrainan


Myroshnychenko Y. V., Filippova A. I.
Research and Conceptual Apparatus of Reengineering Business Processes (p. 203 - 206)

The article analyzed the essence of business process reengineering, a comparative analysis of different interpretations of the term «business process reengineering», investigated the functional characteristics similar to concepts such as «restructuring», «reform», «Engineering», given the author's definition of business process reengineering.

Article is written in Ukrainan


Didenko N. V.
Formation Mechanism of Organizational Culture (p. 206 - 207)

The mechanism of forming of organizational culture of enterprise is offered which the constituents of organizational culture, its functions, properties, tasks and factors, influencing on its forming, are selected within the framework of.

Article is written in Ukrainan


Dolya Z. V.
The Quality of Vocational Education in Modern Times (p. 207 - 209)

The article deals with monitoring studies that the supply of skilled labour needs of the labour market of Ukraine and the determination of the level of quality in vocational education.

Article is written in Ukrainan


Seleznova O. V.
The Theoretical Basis of System Management Competitive Potential of the Enterprise (p. 209 - 213)

In article the concept of competitiveness of enterprises is considers, based on an integrated integrity of the competitive capacity and sustainability of competitive enterprise and uses a systematic approach that allows you to create an effective mechanism of competitiveness and enables the transformation of competitive opportunities for the company in its competitive advantage.

Article is written in Ukrainan


Sereda A. S.
Forming of Conceptual Model of Management the Conduct of Export-Oriented Company (p. 213 - 219)

The article is devoted development of conceptual model of management the conduct of export-oriented enterprise. A model is directed on upgrading and efficiency of administrative decisions on an export-oriented enterprise by the use of the system of economic-mathematical models and methods which take into account nonlinear influence of external environment and synchronous or asynchronous conduct of spheres of vital functions of enterprise on the general trajectory of development of export-oriented enterprise.

Article is written in Ukrainan


Freeman I. M.
Evaluation of the Sustainability of the Development of Human Capital as a Factor in Increasing the Economic Security of the Industrial Enterprise (p. 219 - 222)

In hired the role of estimation of level of stability of development of human capital is reflected in providing of economic security of industrial enterprise. The value of the labour and surplus value productivity is considered in the increase of economic security of enterprise. The aggregate of criteria is offered for the estimation of dynamics of level of development of human capital of employees.

Article is written in Russian


Chankina I. V.
Formation of the Conceptual Model of the Industrial Enterprises Development (p. 222 - 226)

The article formed and grounded conceptual model that aims to provide development management of industrial enterprises based transformational effects of the current stage of economic development of Ukraine.

Article is written in Ukrainan


BUSINESS INFORM №7-2012

Klunko N. S.
The Assessment System Logistical Component in Ukrainian Pharmaceutical Companies which Based on the Balanced Scorecard (p. 149 - 151)

This article represents one of the possible methods of developing a system of indicators to characterize the state of logistics business processes in pharmaceutical companies of Ukraine. Main attention is paid to the sequence of development of the system performance and identify problems in the development and their effective solution.

Article is written in Ukrainan


Maksimiv B. M.
Forming Advertising Strategy for Enterprises on the Basis of SWOT-Analysis (p. 152 - 156)

In the article influence SWOТ analysis is certain an author on forming of effective strategy of development for enterprises. Marketing and advertising strategies are also distin-Marketing and advertising strategies are also distin-distinguished. Development of strategy must begin from a situatioonal analysis, from exhaustive verification and research of all important internal and external factors, involved in this situation. Determination of strengths and weaknesses of this company, threats and possibilities enters here.

Article is written in Ukrainan


Posokhov I. M.
Comparative Characteristics of Models of Corporate Management in a Market Economy: the Advantages and Disadvantages (p. 157 - 159)

On the basis of comparative analysis of models of corporate governance in a market economy marked its strengths and weaknesses, recommendations for their further development and use in Ukraine for the formation of the national model of corporate governance.

Article is written in Ukrainan


Ptashchenko O. V.
Forming of Marketing Support of Commodity Innovative Policy (p. 160 - 162)

In the article substantive provisions are considered in relation to forming of commodity innovative policy of enterprise and possibility of optimization of the use of marketings instruments within the limits of marketing support.

Article is written in Ukrainan


Ripka D. O.
Coordination of Management and Production Processes at the Enterprise (p. 162 - 166)

Features of production and management processes concordance on the basis of business-processes matrix construction are considered, criteria and indexes of achievement of coordination as end-point are offered in the article.

Article is written in Ukrainan


Iastremska O. О.
Modeling Objective Indicators of the Image of Enterprises Under Modern Conditions (p. 166 - 174)

The article presents the results of the modeling objective component image of enterprises based on resource and innovation areas that ensure their development, developed recommendations for predicting quantitative values of integral indicator image.

Article is written in Ukrainan


Vuytsiv N. N.
The Use of controlling Tools in the Activities of the National Management (p. 174 - 177)

In order to determine current trends in practice of accounting and control, survey and analysis of national scholars’s works, devoted to the study using of controlling tools, was held.

Article is written in Ukrainan


Dolya Z. V.
Problems of State-Public Management by System of Professional Technical Educaion (p. 178 - 179)

This article dial with the questions of complex study of problems of management by professional technical education are examined and the possible variants of their decision.

Article is written in Ukrainan


TankovKonstantin N.
Marketing of Multual Relations in Supply Chains Management (p. 180 - 183)

The evolution of theory of marketing of mutual relations as pre-conditions of expansion of conception of management the chains of deliveries is investigational in conception managements by the chains of demand, which is directed on forming of competitive edges of their participants.

Article is written in Ukrainan


BUSINESS INFORM №8-2012

Alkema V. G.
Conceptualization of micrologistics evaluation systems (p. 177 - 181)

In this paper the necessity of conceptualizing the diagnostic evaluation of the economic development of the subject of security of supply. The complex of indexes is formed for the evaluation of component processes of development this system. It is suggested to carry out diagnostics of development on founding: integral, five complex and fourteen individual indexes.

Article is written in Ukrainan


Bozhko V. P., Kashcheeva I. A.
What is the secret to a successful reorganization (p. 181 - 183)

The article describes and discusses the features of the process of reorganization of the company, its main stages and its necessity. The main types and directions of restructuring are described in current economic conditions and the main challenges and problems faced by a typical Ukrainian firm are paid attention to. On the basis of the material processed recommendations for reorganization have been developed.

Article is written in Ukrainan


Dmitriev I. A., Bliznyuk A. A.
Specifics of economic safety department integration in the organizational structure of enterprise (p. 184 - 186)

In the article proved the necessity of economic safety department introduction in the organizational structure of enterprise, analyzed specifics of such integration in the conditions of the most popular types of enterprise management organizational structures.

Article is written in Ukrainan


Nusinov V. Y., Yarovaya A. B.
Evaluation of anti-crisis measures in the limits of time from the position of loss of the enterprise and its owners in the mountain-concentrating enterprises (p. 186 - 188)

In the process of crisis management, namely, to assess the feasibility of implementation and efficiency of a crisis management measures defined procedure for assessing losses of the enterprise and its owners of the mountain-concentrating enterprises in proximity of technical insolvency.

Article is written in Ukrainan


Dyakon L. L.
Diagnostic efficiency of controlling business processes (p. 188 - 192)

In the article investigational method of diagnostics of efficiency of controlling of business processes, resulting in its implementation it is possible to identify deficiencies controlling systems. The essence of this method is compared to the controlling systems with a reference value.

Article is written in Ukrainan


Zorina Y. I., Naumova Y. E., Antonova A. I.
Application of the concept of the integrated marketing on railway transport in the conditions of branch reforming (p. 192 - 195)

In this article the necessity of using the concept of integrated marketing in the management of railway transport is proved. The main tasks of marketing divisions are defined. Stages of strategic marketing planning are considered.

Article is written in Ukrainan


Koposov G. A., Shelukhin P. G.
Enterprise Management under Condition of Uncertainty through the Development of System of Gestalts (Image) (p. 195 - 198)

The main problems of enterprise management under condition of uncertainty are considered. The creation of a new integrated approach of enterprise management which based on the gestalts system is suggested. The principles of operation of the system and one’s logical algorithm are described.

Article is written in Ukrainan


Melnykova K. V.
The Methodical Approach to Evaluating the Effectiveness of Logistics Strategies (p. 198 - 200)

This paper proposes a methodological approach to assessing the effectiveness of logistics strategies that are being introduced for the first time in the company.

Article is written in Ukrainan


Naumenko M. O.
Integrated corporate structures strategic management organization by means of balanced scorecard (p. 201 - 204)

The article discusses the features of the integrated strategic management associations of economic entities. Concept of balanced scorecard is chosen as a tool of management actions. Proposed use as a reference for strategic development of integrated education to maximize the manifestation of the integration and synergy effects. The aggregate model base of integrated business association strategic management, which distributed under the balanced scorecard perspectives, is presented.

Article is written in Ukrainan


Oganezova G. V.
Balanced Scorecard – Universal Mechanism for Managing the Strategic Development of Medical Organizations (p. 205 - 207)

In the article grounded feasibility of using a Balanced Score Card in the management of medical organization and allocated the key success factors and indicators of the functioning for the object of the health care system

Article is written in Russian


Posokhov I. M.
Investigation of risk factors for corporations (p. 207 - 211)

On the basis of the study factors and sources of risk in the corporate market economy developed a classification of risk factors affecting the corporation.

Article is written in Ukrainan


Tretiak V. Р.
Management Consulting to Small and Medium Business in Ukraine (p. 211 - 213)

In the article the methodical going is examined near the study of efficiency of the administrative consulting in small and middle business.

Article is written in Russian


Babenko A. Y.
Problems of introduction of organizational changes on the communal enterprises of Ukraine (p. 214 - 216)

In the article grounded necessity of leadthrough of changes on the communal enterprises of Ukraine, certainly feature of their introduction on the today's stage of development of enterprises. The basic problems of development of communal enterprises and systematized indicators of changes are considered. Levels are certain leadthrough of changes on communal enterprises.

Article is written in Ukrainan


Brychko M. M.
The role of the country peculiarities of corporate governance systems development in the assessment of their effectiveness (p. 216 - 218)

The purpose of the article is to illustrate the main characteristics of the corporate governance systems of the countries (Italy and Ukraine) with different level of their development. We then address the issue of corporate governance measurement for all countries and analyse the effectiveness of corporate governance indices. The paper concludes that there is no one "best" measure of corporate governance. The most effective corporate governance system depends on context and on banks' specific circumstances.

Article is written in English


Grigorieva Y. O., Tatarchenko Y. V.
The Methodology of Strategy Selection of Anticrisis Management of Enterprise (p. 218 - 220)

The article deals with the choice of the method of anticrisis management enterprise to remove it from the crisis.

Article is written in Russian


Denysiuk O. V.
Conditions of Forming of Managerial Competences of the Enterprise (p. 221 - 224)

The article analyzes the involvement of industrial enterprises in innovation, the tendency of managers to implement innovations. The conditions of formation of managerial competences are defined by means of laying the emphasis on financial, investment, industrial, and educational and qualification factors.

Article is written in Ukrainan


Mavridu V. Y.
Methodological Approach to Assessing the Level of the Model (p. 224 - 229)

The article proposes a model "Mosaic brand" which is adapted to the franchise business. Improved filling of essential components of the brand. Methodical approach to the evaluation of the use of model "Mosaic brand" in the enterprise.

Article is written in Ukrainan


Myronenko I. I.
Features of Consumer Behavior and Principles Affecting the Industrial Consumers (p. 229 - 231)

The company cannot succeed if it ignores the needs of consumers. Economic activity covers all aspects of the functioning of the market, including consumer behavior, identifying with the help of appropriate indicators, trends in consumer demand. In the framework of relationship marketing the article deals with current issues concerning the behavior of industrial consumers of exposure to and control its behavior.

Article is written in Ukrainan


Semenova H. I.
Essential content and risks taxonomy in development projects (p. 231 - 235)

Risks taxonomy in development projects by commonly known classification risks attributes is presented in the article, also possible kinds of risks and their presence on stages of development project are presented.

Article is written in Ukrainan


BUSINESS INFORM №9-2012

Sokolova L. V., Shkil N. G.
Analysis of Theoretical and Practical Aspects of Process-Oriented Enterprise Management (p. 278 - 281)

The article is devoted determination of essence of process approach in the process of consideration of his The article is devoted to the systematic nature of the historical development of theoretical definitions of the term "process approach" and the compilation of foreign and domestic experience with the process approach in the management of modern enterprise in a changing business environment.

Article is written in Ukrainan


Boyarko I. M., Samusevich Y. V.
Theoretical Aspects of Values-Based Management (p. 282 - 284)

The article examines the existing scientific literature and regulatory approaches to the definitions of "cost" and "cost of the company". Offered own definitions of terms cost and value of the company, delimited using concepts of cost and value in practice. Determined the essence and elements of value-based management.

Article is written in Ukrainan


Karapeychyk I. M.
Potential Implementation Logics in Enterprise Management Tasks (p. 285 - 290)

The actuality of the task of positioning the potential in enterprises management, and expedience of implementation of potential estimations as the task selection tool in the tasks of selection of enterprises development direction has been substantiated.

Article is written in Russian


Ptashchenko O. V.
Brand as a Part of the Strategic Development of Product (p. 290 - 292)

The article deals with basic questions regarding terminology study the concepts of "brand" and "brand management", the main stages of the product based on brand and the right tools to do so. Also, the basic components of the brand to promote the formation of product strategy for the enterprise.

Article is written in Ukrainan


Chmelyova O. S., Alekseeva Y. V.
The Methodology of the SWOT-Analysis for the Institutions of Scientific and Research Fields of Activity (p. 293 - 297)

The article analyzes the economic environment created in the Ukraine for the development of institutions of scientific and research fields of activity. Тhe using of the SWOT-analysis method for finding the strategic directions of innovative development of institutions of scientific and research fields of activity in the planning and financing of innovation it's necessary today. The authors have proved the feasibility the using of the method of SWOT-analysis for the institutions of scientific and research fields of activity with other methods of strategic analysis. The Kharkiv Scientific and Research Institute of Microbiology and Immunology named after I. Mechnikov was chosen as the object of study.

Article is written in Ukrainan


Shkodin Y. V.
The Problems of the Corporate Governance in Ukraine (p. 297 - 300)

The article analyzes the basic tendencies and problems of development Corporate Governance in Ukraine.

Article is written in Ukrainan


Yaldin I. V.
The Theory and Practice of Using the Balanced Scorecard in the Sustainable Development of Integrated Business Structures (p. 301 - 315)

It is proved that the most effective tool in today, which allows to formalize the structure of an integrated strategy for the development of integrated business structure (IBS), and develop an effective system of measures for its implementation and realization of the concept of a Balanced Scorecard (BSC). The results of research on the application of the concept of BSC for strategic planning of integrated business structures, with, integrated business structure is considered in the framework of the research in the form of a complementary pool of skills.. Competence in this sense is interpreted as the ability of a particular entity to solve a certain class of professional tasks. The basis of the disclosure of the nature of "integrated business structure" in terms of competence-based approach is necessary to say that the accumulated number of critical core competencies that raise its business, provide a unique competitive advantage, the best use of existing and potential, as well as the growth of the market value. Developed a set of proposals for the application of the concept of Balanced Scorecard in sustainable development IBS.

Article is written in Ukrainan


Yelesina A. A.
The Mechanism of Control of High School External Risks (p. 315 - 318)

The paper considers the classification of the external risks of high school, elementary definite risks of high school, the conditions of their occurrence, the consequences for the university and the mechanism of control of each elementary outer-risk high school.

Article is written in Ukrainan


Predein A. M.
The Role of Resources in Strategic Management of Enterprise (p. 318 - 325)

The article considers the notion of "resources of the enterprise" as well as the evolution of ideas in the resource-based approach. It also presents its own definition of "strategic resources of the enterprise" and its classification. Developed a simulation model for management of strategic resources.

Article is written in Ukrainan


Ryabenkov A. V., Vysochina A. V.
Role and Importance of Controlling System in Strategic Management Process (p. 326 - 329)

Scientific approaches on the essence and importance of controlling are researched in the article; definition of the category "strategy" is developed by the authors on the base of critical literature overview. Controlling and strategic management common features in the context of methodology are described. The cohesion of controlling and strategy through Balanced Scorecard is characterized. The strategic map and key performance indicators in accordance with strategic goals are developed by the authors.

Article is written in Ukrainan


BUSINESS INFORM №10-2012

Popov O. Y.
Normative Arrangement of Corporate Relations is in a Joint-Stock Company (p. 235 - 238)

Composition of elements of corporate relations` normative arrangement sphere is considered. Principal reasons of incomplete perfection of co-operation processes` normative arrangement of corporate relations` participants are defined. Expediency of using the corporate management tool as a dynamic aspect of the institutional regulating the corporate relations is based.

Article is written in Ukrainan


Shkarlet S. M., Zhidok V. V.
Model of Strategic Management in the Furniture Business (p. 239 - 243)

The model of organization of strategic management on furniture factories is offered in the article. Here was also analyzed the basic implementation phases of the model: analysis of activity of furniture factories, drafting the strategy of development and its realization.

Article is written in Ukrainan


Dzhemelinskaya L. V.
Marketing Management for Innovation Products like one of the Aspects in Providing the Competitive Ability for Enterprises (p. 244 - 248)

It was elaborated the model of process marketing management innovation products with using subjects of industrial property on enterprise level. This model allows raising competitive ability for products with calculation management functions of marketing and innovation activity. It helps to define the competitive advantages and to conduct this process on the industrial level and on the level of realization innovation products with using of modern management conceptions.

Article is written in Ukrainan


Kozenkov D. Y., Nikitin P. A.
The basic methods of risk assessment in modern risk-management (p. 248 - 253)

In the course of its business activities are faced with different kinds of risks, particularly risks to foreign-economic activity, among which the most relevant are the commercial and financial risks requiring detailed study and classification. in article the basic methods of risk assessment and the differences between the different methods of assessment.

Article is written in Ukrainan


Kolodizyeva T. O., Panasyants H. S.
Modeling of Organizational Support for Logistical System Enterprise Functioning (p. 254 - 259)

The article analyzes different approaches to organizational modeling of logical processes and suggests an improved method of division of organizational support for the logistical system enterprise functioning, which includes conceptual, meaningful, technological, reflexing and evaluating components.

Article is written in Ukrainan


Kravchenko V. A., Nikiforenko V. G.
Estimation of Influence of Organizational Culture on Efficiency and Competitiveness of the Enterprise (p. 260 - 263)

In article the analysis of influence of organizational culture on efficiency and competitiveness of the enterprise is carried out. The basic points of view concerning definition of basic elements of an estimation of level (force) of organizational culture are shined. The basic stages of works of an estimation of force of organizational culture are offered. The system of actions of the cultural adaptation which practical introduction provides growth of efficiency and competitiveness of the enterprise is proved.

Article is written in Ukrainan


Lugovaya V. N., Grin R. S.
The Increasing Role of Manager Personal Competence in the Humanistic Approach to Management (p. 263 - 266)

The article deals with the essence personal competence of manager, its components and areas of development in a humanistic approach to management.

Article is written in Ukrainan


Posokhov I. M.
The Current Status of Methodological Support of Corporations Risk Management (p. 266 - 271)

The study concluded that each of the methods of risk management has its own characteristics. At the same time, a large number of methods of risk management, each of which has its advantages and disadvantages, as well as its domain the most effective use, raises questions about the combination of different measures. The combination of selected methods is made in the form of software risk management. This study indicates insufficient research risk management techniques, lack of classification of risk management techniques, confirms the need for a classification of risk management techniques.

Article is written in Ukrainan


Sochinskaya-Sibirtseva I. N.
Creative Technologies of Conflict Management in Domestic Enterprises (p. 271 - 274)

Article is devoted the problems of the use of creative technology in the process of conflict resolution and implementation of preventive measures in the practice of conflict management. The essence of the concept of "technology management", describes the main characteristics of creative management technologies in the activities of domestic enterprises.

Article is written in Ukrainan


Agarkova A. A.
Economic Ground of Efficiency of Publicity Campaign (p. 275 - 277)

The methods of measuring of efficiency of publicity campaign of enterprise are examined in the article, and also problems are related to the legal adjusting of publicity activity in Ukraine. Basic difficulties are selected in connection with the use each of methods of determination of efficiency of publicity campaign. Basic indexes which characterize efficiency of publicity campaign are exposed in the article. Incentive reasons, which compel a potential buyer with kindness to react on what an advertiser wants to obtain, are examined.

Article is written in Russian


Besedina A. A.
Competitive Investigation in System of Ensuring Strategic Development of the Enterprise (p. 277 - 279)

In article reviewed by need of creation of such structural element of ensuring economic safety at the enterprise, as division of competitive investigation.

Article is written in Ukrainan


SidorenkoViktoriia V.
Sources of the Labor Potential Formation at the Enterprise (p. 280 - 284)

The problems of the labor potential formation at the enterprise through internal processes (training, retraining, changes in the organizational structure, improvement of the economic potential components) that allow changes to the staff potential and external agents (educational institutions, business entities, employment services, foreigners) which are the source of potential employees, are studied in this article. The influence of the internal processes at the enterprise on its labor potential is investigated.

Article is written in Ukrainan


BUSINESS INFORM №11-2012

Wackowski K. S., Kowalczyk T.
Nearshoring – Management Specifics of Remote Software Development Teams (p. 252 - 255)

The article describes the specifics and advantages of management of remote software development teams, so called "NearShore Center", as a one of important and appreciated sourcing strategy on the matured markets.

Article is written in English


Kuznetsova I. A.
Formation of a Competitive Strategy of a Dominant Position in the System of Value Chain: Methodological Approaches (p. 255 - 258)

Development of value chain conception is considered. Methodological approaches to authentication and support of enterprise dominant position in the system of value chain are defined.

Article is written in Ukrainan


Blyznyuk T. P.
Cross-Cultural Peculiarities of Ukrainian Business Culture (p. 259 - 263)

The article was considered the essence of the concept of culture and determined that the culture has four levels: 1) national culture, 2) business culture, 3) corporate culture, 4) professional culture. It was reviewed and analyzed the classification of business cultures of G. Hofstede, namely, that business cultures of various countries can be classified according to the following parameters: 1) the ratio of individualism and collectivism, 2) power distance, 3) the relationship of masculinity and femininity in action, 4) relations to the uncertainty. It was founded the place of Ukrainian business culture in this classification and offered particular recommendations.

Article is written in Ukrainan


Kaynova T. V.
Marketing Optimization for B2B Market (p. 263 - 266)

The article presents market definition B2B, the necessity to optimize marketing B2B market, provides a system for B2B-marketing and developed stages of its formation. On this basis it was identified key factors of customer loyalty and are the stages of development of loyalty programs for customers market B2B.

Article is written in Ukrainan


Sytnik N. I.
Epistemological Aspects of Organizational Creativity (p. 266 - 269)

The article is devoted to epistomological aspects of ogranizational creativity. The theoretical backgrounds of interactionism which is considered to be a prevailing approach in the studies of organizational creativity are analyzed. The epistomological differencies in viewing creativity by functionalist, interpretative, radical humanist and radical structuralist paradigms are investigated

Article is written in Ukrainan


Znak K. A.
Comparative Analysis of Methodological Approaches to the Diagnosis of the Corporate Culture and the Prospects for their use in the Machine-Building Industry (p. 270 - 272)

The basic approaches to the diagnosis of the corporate culture were analyzed and the main phase of the study reflect the main criteria for an effective methodology for assessing corporate culture.

Article is written in Ukrainan


Irytsyan S. A.
The Problem of Application of Management Technologies in the Modern Dynamic Market Situation (p. 273 - 275)

In the article the author considers the actual problem of the modern economy - the possibility of application of management technologies to increase the efficiency of management of the organization. In the article presents basic definitions and characteristics, which characterize the technology management as a system and process. The author gives the classification of management technologies, determine the possibility of their application in modern economic conditions.

Article is written in Ukrainan


Iakovenko V. S.
Concept of Modeling Operational Management of Logistics Processes of Distribution Systems (p. 275 - 279)

The paper proposed the concept of modeling operational management of logistics processes distribution systems management tasks grounded distribution system, a link from the infrastructural and organizational components of management, proposed an integrated approach to management of distribution logistics system.

Article is written in Ukrainan


BUSINESS INFORM №12-2012

Gorobynska M. V.
Estimation of the Intellectual Capital Worth (p. 305 - 308)

The use of the concept of the worth-oriented management to assess the intellectual capital worth have been proposed. The systemic-structural features of the given concept and its basic scientific concepts have been considered. Based on this concept it had been proposed classification of indicators.

Article is written in Russian


Litovchenko Y. Y.
The Choice and Justification the Strategy of Enterprise Crisis Management (p. 308 - 312)

The paper discloses the essence of crisis management enterprise and sound approaches to the selection strategy of crisis management with consideration of internal and external environment. It is concluded that the development of key strategic guidelines should take into account the time factor, which is characterized by a phase of the life cycle of the company. The basic requirements for the prospective development should be implemented considering of the interests of all stakeholders and the assessment of the external and internal environment.

Article is written in Ukrainan


Popov O. Y., Legostaeva Y. A.
The Material and Technical Support of Corporate Development Management Mechanism Organizing (p. 312 - 316)

The organization of corporate development material and technical support are highlighted in the context of appropriate management mechanism and within resource approach to the strategic process. The relationship features corporate presence on the markets of resources and assets of corporate development options is presented. We prove the appropriateness of fixing parts of logistics enterprise development within an appropriate system of institutional rules of corporate relations.

Article is written in Ukrainan


Shubin A. A., Krivonos A. A.
Mental and Ethical Aspects in Juvenile-Oriented Brand Development (p. 316 - 320)

This article is dedicated to mental and ethical aspects that arise in the process of developing brands for a juvenile target group. A highly optimized way of discerning and satisfying the emotional demands of children and rational motives of their parents is proposed. To create a trademark concept that accounts for interaction of complex systems in a state of unsteady equilibrium, a matrix of dual-targeting trademark creation is developed.

Article is written in English


Kulinich O. A., Nikitina Y. V.
Theoretical and Methodological Aspect of Formation of an Effective Control System of Sales (p. 321 - 326)

The main functions and classification signs of classical tools of matrix type in the presence of any organizational structure of management are analysed. Formation of a complex of administrative, organizational and technological functions of the trading company, distributions of the goods underlying to marketing strategy is opened. Solutions of the problems connected with typical mistakes of heads are offered. Main types of modern tools of implementation of effective management of sales – the scheme of the automated information support of processes of sales, classification of base of clients by absolute criteria, algorithm of actions for increase of sales volumes are defined.

Article is written in Ukrainan


Kotelevskaya Y. V., Novikova T. V.
Features Categorical System of Bank Marketing (p. 326 - 329)

The basic concepts of the bank marketing are analysed in the article, namely, «bank transaction» and «bank favour». Also, a concept «bank product» is shown out. On the basis of it the complex of measures is offered with the purpose of improvement of of communication policy of bank which is actual in the modern terms of bank market of Ukraine development from position of market of users.

Article is written in Ukrainan


Mangushev D. V.
Definition of Management Consultancy as an Economic Category and its Role in Contemporary Market Environment (p. 330 - 333)

The work outlines the academic economists’ experience in defining the essence of the term «management consultancy», on the basis of which our own understanding of this concept is offered. It also provides features of the management consultancy together with its models , which, in their term, give a grounding in cooperation between customer organization staff and a management consultant in the process of innovative organizational changes.

Article is written in Ukrainan


Tsvetash Y. O.
Backround of Formation Economic Consulting as an Independent Business in Ukraine (p. 333 - 336)

The article gives some definitions of consulting as a separate market service and history of the consulting services in Ukraine. The main directions of consultants and consulting functions are given. In this connection consaltor is presented as a financial intermediary. It is concluded that consulting is a manifestation of the revolution that is happening in the economy and business.

Article is written in Ukrainan


Amosov O. Y.
The Formation of the Potential of the Enterprise: Organizational and Management Aspects (p. 337 - 340)

At the present stage of the economy development of the country in conditions of the crisis and the complex transformation processes, conditions of management of domestic enterprises significantly become more complex The effectiveness of the economic subjects activity is caused mainly by their organizational and managerial structure, which leads to the necessity of consideration of the enterprise potential formation problem in the organizational and managerial aspects. The aim of the research is to substantiate the theoretical bases of formation of the potential of the enterprise in the organizational and management aspects. In the course of research the analysis of the theoretical aspects of economic development of the enterprises, which showed that the consistency of purpose and potential building are provided by the processes of organization and management, which represent the impact of organizational potential and management competencies on all elements and stages of realization of the strategic objectives. On the basis of a scientific justification of the theoretical approaches to defining the essence of the process of formation of the potential of the enterprise in the organizational and management aspects, proposed a comprehensive approach to the formation of the organizational and management capacities and identified its key role in ensuring the effective functioning of economic entities. Accounting author's calculations, along with General updating of the process of formation of the organizational and management potential of an opportunity to clarify the strategic directions of development of the enterprises in the area of ensuring the sustainability of its administrative-organizational development, and, as a consequence, the achievement of relevant strategic objectives of financial condition.

Article is written in Ukrainan


BUSINESS INFORM №1-2013

Amosov O. Y., Didenko N. V.
Overcoming Resistance to Change: Theoretical Approaches and Implementation (p. 293 - 298)

In today's post-crisis development of the economy, businesses to survive in the market and remain competitive need to make changes to their business activities. In practice and research, more and more attention is paid to the methods and organizational change management capabilities. At present, many enterprises make changes in the forms and methods of management, aimed at stimulating the development of new economic relations. The purpose of this study is to review the rationale for the scientific and theoretical approaches to overcome resistance to change and the development of activities having an anti-crisis character. In the study, the analysis of various approaches to overcome resistance to change was made. It was identified six steps leading to effective change that focus on changing roles of employees, specify responsibilities and correct relations to solve specific organizational problems in small offices, goals and objectives that can be clearly defined.

Article is written in Russian


Vikarchuk O. I.
Innovation Culture as an Effective Method of Management (p. 298 - 301)

In the article were considered concept, value and essence of innovative culture in the innovative system of enterprise. Also it were defined basic pre-conditions, economic priorities and conceptual aspects which induce Ukrainian management to implement an innovative culture as effective method of management; it was defined role of innovative culture in the innovative system of enterprise.; it was improved concept definition of innovative culture as a socio-economic category, its basic tasks and functions was defined.

Article is written in Ukrainan


Shepelenko O. V., Granish S. A.
Criteria for Evaluating of Management of Process of Advertising Activity on the Consumer Market (p. 302 - 307)

Purpose of the article is to identify the criteria for evaluating the effectiveness of advertising activity of companies on the consumer market. The study used the methods of theoretical generalization and comparison, analysis and synthesis, methods of network planning and management, methods of economic-mathematical modeling. In article is defined criterion of evaluating management of advertising activities of company on the consumer market based on economic-mathematical model evaluating the effectiveness of advertising activities. To improve the effectiveness of advertising activity a company is offered economic-mathematical model to optimize the cost on advertising activity on the basis of the model of network planning and management. Using of proposed the economic-mathematical models allows to estimate the effectiveness of advertising activity of the enterprise and optimize the cost of advertising activity for increase the effectiveness of advertising activity of the company.

Article is written in Ukrainan


Kuznetsova T. V.
The Complex Approach for Improvement of Personnel Management System in Export-Oriented Enterprise of Ukraine (p. 308 - 313)

Personnel management system for export-oriented enterprises of Ukraine was studied and the complex comprehensive approach for improving the system was proposed as the solution for the problem of complex combining of foreign personnel management systems with existing systems on the enterprises of Ukraine. The world experience of human resource management in transnational corporations, international organizations and enterprises was considered in the analysis of peculiarities of the domestic economy, social environment, Ukrainian mentality and process of external and internal information influence. The comparison of some elements of management systems in industrial and information economics was conducted.

Article is written in Ukrainan


Mazhnik N. A., Bilyk I. Y.
The Influence of Financial Factors of Motivation of Personnel Management (p. 314 - 320)

The article reviews the current state of the system of the employees motivation of Ukrainian enterprises and analyzes the problem of motivation. The article shows different theories of motivation, which is the interesting points that should be considered in the formation of an organization's motivation management program. The article defines the features of foreign models of staff' encouraging in the company and and offers some recommendations for improving national employee's motivation system.

Article is written in Ukrainan


Resler M. V.
General Approach to the Implementation of Automated Management Accounting (p. 321 - 323)

The important stages of automation of management accounting are investigated. The efficiency of the use of software to automate management accounting is proved. It allows significantly reduce the time and organizational costs of compiling and updating budgets and the formation of internal reporting. Such approach would immediately make independent management accounting from accounting and adequately reflect the business logic, resulting consumption of certain resources company. Next, you need to formalize the designed system at the level of internal company documents and, if necessary, or the availability of funds to go through automation.

Article is written in Ukrainan


Kuleshova N. V.
The Model Basis of Tourist Enterprise Marketing Strategy (p. 323 - 327)

The model base of marketing strategy forming of tourist enterprise is considered in the article. The model base allows, taking into account the changes of external and internal environment, to develop the scientific-grounded and effective marketing strategies on the basis of application of economic-mathematical methods and models. The proposed conceptual model and a block diagram of the complex relationship models allows a comprehensive and systematic approach to the problem of the formation of science-based marketing strategy tourist enterprise.

Article is written in Ukrainan


Melnik N. I.
Types and the Specificity of the Methods of Structuring of the Demand for Products of the Industrial Enterprises (p. 328 - 331)

The article deals with the main approaches to structuring of the demand for production of the industrial enterprises. Depending on the means of obtaining information there were singled out and were characterized the intuitive, formalized and combined methods of structuring of the demand for the products of firms. Particular attention is paid to the instruments used in sociological methods. The methods of determining of the structure of satisfied, dissatisfied and perspective demand are examined.

Article is written in Ukrainan


BUSINESS INFORM №2-2013

Mіshin A. Y., Mishina S. V.
Optimisation of the Process of Managing Personnel Security of a Company (p. 280 - 283)

The article analyses existing approaches to managing personnel security of business units at a micro level; it considers notional and categorical mechanism, environment of formation of the system of managing personnel security of a company; specifies scientific and theoretical approach to optimisation of the process of managing personnel security of a company by means of identification of stages, subsystems of management, interdependencies and interconnections between them, which, unlike existing approaches, ensures rational combination of system and situation oriented management.

Article is written in Russian


Naumenko M. O., Gura T. V., Krasnogrud Y. S.
Perfection of Strategic Management of an Organisation (p. 284 - 286)

The article considers both theoretical and practical topical aspects of strategic development of an organisation under market conditions. It substantiates urgency of continuous perfection of the process of company management. It generalises theoretical concepts that consider the process of company management. It specifies methods and approaches to development of strategy for achievement of competitiveness of a company and also prospective directions of activity that ensure its growth and prosperity.

Article is written in Ukrainan


Burak T. V.
Contract Management: Organisational and Legal Form of Hotel Networks (p. 287 - 289)

Hotel business has been the most dynamic and profitable segment of economy, which is characterised with a high degree of internationalisation of capital and international character, during the recent decades. We clearly observe development of national and international hotel networks at this stage. Management contract is one of the methods of development and creation of hotel networks. The article describes theoretical basis of introduction of the contract management into the hotel business, its effectiveness and prospects of development in the national market of hotel services.

Article is written in Ukrainan


Zubkova M. S.
Application of Marketing in Hotel Companies (p. 290 - 298)

The article considers results of marketing research on application of marketing in hotel companies of the Crimea. Results of questionnairing showed insufficient qualification of marketing experts and availability of demand in them. Marketing research conducted by hotels are disconnected and episodic and are reduced to comparison of prices of competitors, study of questionnaires answered by hotel clients, history of hotel guests and are not of system character. It shows dependence of demand in specialists of this profile on types of companies, their size and age. It identifies approximate demand for marketing specialists.

Article is written in Russian


BUSINESS INFORM №3-2013

Meshkova N. L., Fesenko I. A.
Development of Theoretical Aspects of Managing Company’s Business Activity (p. 336 - 339)

The article conducts analysis of theoretical foundations of managing companies’ business activity. It considers modern approaches to analysis and assessment of business activity, their merits and demerits, and specific features of application. It justifies a necessity of improvement of existing methodical approaches. It offers a system of indicators, which could stand as criteria of assessment of company’s business activity.

Article is written in Ukrainan


Buriak R. I.
Personnel as an Important Element of the System of Quality Management of an Agrarian Company (p. 340 - 344)

The article substantiates a necessity of involvement of personnel in activity on perfection of quality management systems of domestic agrarian companies. It analyses expediency of application of a complex of standards when performing activity as an important factor of increase of efficiency and productivity of labour of the organisation personnel and ensuring its quality. It defines the essence of the “system of management of activity of the agrarian company’s personnel” notion. It develops system approaches with respect to management of activity of employees of an agrarian company in the field of quality. It conducts analysis of component elements of the system of management of personnel activity. It offers methodical approaches on involvement of personnel into activity on perfection of the system of quality management. The author proves that formation of an effective system of quality management in accordance with requirements of international ISO 9000 standards and its further perfection in an agrarian company is impossible without wide attraction of personnel.

Article is written in Ukrainan


Shkromyda V. V.
Organisation of Management Accounting in the System of Management of Business Reputation of a Company (p. 344 - 347)

The article justifies a necessity of the process of management of business reputation of a company under modern conditions of conduct of business, identifies importance of its information provision and a necessity in organisation of management accounting in a company in accordance with management requirements. It presents specific features of organisation of management accounting in the context of formation of the information base for making decisions with respect to preservation and improvement of business reputation of an economic subject and identifies possible variants of its integration with financial accounting.

Article is written in Ukrainan


Voloshko N. A., Kurennoy A. V.
Motivational Provision of Management of Stock Capital Shares (p. 348 - 353)

The article states that the system of corporate management, which was formed in Ukraine, is characterised with predominance of insider interests over aspirations of other participants of corporate relations. Availability of such a disproportion in relations between shareholders and corporation top managers significantly complicates conditions of corporate co-operation and often invalidates all advantages of the use of the joint-stock form of organisation of entrepreneurial activity. It underlines that complexity of relations between shareholders and hired top managers of a joint-stock company is a reason of formation of relatively complex forms of co-ordination of interests of these groups of participants of corporate relations, the most perfect of which is the use of programmes of participation in the capital, for payment of labour of the top management of the corporation using the principles of realisation of programmes of long-term payment.

Article is written in Ukrainan


Lugovaya V. N.
Professional Self-Concept of the Manager as a Fundamental Condition of his or her Professional Development (p. 354 - 358)

The article specifies the essence of the “professional self-concept” notion, which is considered as a dynamic system of evaluative opinion of the manager with respect to his or her professional qualities, motives and value orientations, style and effectiveness of his or her work, career, methods of interaction with partners, professional experience, which ensure self-regulation of behaviour and relations in the professional sphere and planning of self-development and self-realisation in profession. It allocates components of the professional self-concept: cognitive, emotional, behavioural and its components – real, ideal, dynamic and fantastic self. It offers strategies of professional making of the manager depending on the level of self-concept development: primitive functioning, career strategy, actualisation of self in profession and creative self-expression. It justifies a necessity of study of methods and means of formation of a positive self-concept, which would ensure realisation of the strategy of creative self-expression of the manager.

Article is written in Ukrainan


Kinash I. P.
Policy of Development of Exhibition Infrastructure in Ukraine (p. 358 - 361)

The article states that exhibition infrastructure is a component of the social infrastructure of the state. It analyses tendencies of development of exhibition infrastructure of Ukraine and reveals problems of its functioning. The author reveals positive tendencies of development of the exhibition infrastructure: increase of the number of exhibition centres, measures, participants, etc. It offers, on the basis of studies, directions of the policy of its development by means of: adoption of necessary legislative acts on expansion of the exhibition activity; effective use of the existing exhibition facilities; development of service infrastructure; membership of Ukraine in international exhibition organisations; and attraction of various sources of financing the projects of development of exhibition centres.

Article is written in Ukrainan


Kozhukhivskа R. B.
Essence and Principles of Realisation of Integrated Marketing Communications (p. 362 - 367)

The article states that due to changes of marketing strategies of companies, the issues of application of integrated marketing communications, directed at provision of succession of messages and use of additional mass media means, are not yet properly described in educational and professional literature. All these confirm urgency of the topic, which justified selection of the direction of the study. The article considers and schematically presents a process of integrated marketing communications (IMC). It specifies main factors that influence the process of introduction of the IMC concept and also main factors that are solved in the process of their use. It is established that the synergy plays an important role in realisation of the strategy of integrated marketing communications. Its essence is in common application of several marketing communication measures. It is established that the main infological principles of IMC are integration of choice, integration of positioning and integration of schedule. The article analyses their essence and provides a schematic model. It offers improvement of some elements of integrated marketing communications by means of complex use of organisational and economic, advertisement and information, and interpersonal and communicative measures.

Article is written in Ukrainan


Petrichenko P. A.
Evolution of Interrelation Marketing Concept: Priorities, Conceptual Base, Dominating Logic (p. 367 - 372)

The article considers evolution of interrelation marketing concepts and systemises opinions of researchers about the loyalty concept. It specifies new directions of marketing activity. It identifies a new vector of relations within evolution of marketing concepts and the dominating logic. It justifies that effect from the use of interrelation marketing tools would allow the use of complement about requirements of clients and strengthen company positions in a new competitive field of goods and services. The article concludes that identification of the degree of attraction of consumers to marketing activity of a company serves as a prospect of further research in this direction.

Article is written in Ukrainan


Peresypkina G. A., Prodan V. A.
Methodological Basics of Staff Management in Ukrainian Companies (p. 372 - 376)

The article is devoted to the study of the system of staff management in a company. The article generalises and systemises scientific knowledge on modern state and models of staff management in turbulent and rapidly changing economic and legal environment of Ukraine. It uses the conducted analysis for characterising personnel as a factor of production, and also considers criteria of increase of effectiveness of staff management in Ukrainian companies.

Article is written in Ukrainan


BUSINESS INFORM №4-2013

Zamlinskaya O. V.
Marketing Strategy of Integration as a Condition of Modernisation of the Lift Industry (p. 405 - 410)

The article justifies selection of a marketing strategy of Ukrainian companies of lift servicing, which would provide an opportunity to ensure their economic growth and modernisation. Having analysed literature, it systemises features of classification of marketing strategies and identifies new approaches and strategy types. It offers solution of the problem of modernisation of the lift industry of Ukraine by means of selection of the marketing strategy of growth in the form of horizontal contract integration. Its realisation would provide a possibility to additionally load production facilities of companies, reduce unemployment level, ensure accumulation of funds for modernisation of the lift industry and improvement of its technological state.

Article is written in Ukrainan


Lakeykhina V. S.
Organisation of Strategic Management of a Holding Structure under Conditions of Unpredictable Changes of Environment (p. 411 - 417)

The article develops a model of influence of environmental factors on strategic plans, which allows transformation of planned indicators into forecasted values. It presents a classification of main environmental factors, which identify risks of activity of engineering holding unions of enterprises – manufacturers of engineering products. It also conducts a cluster analysis with the use of a clusterisation method, based on calculation of k-averages. As a result of calculations, it provides a number of general criteria of rational selection of decision variants out of a multitude of possible ones, which are based on an analysis of the matrix of possible states of environment and decision alternatives. The offered types of managerial decisions under conditions of unpredictability give a possibility to properly correct strategy of development of holding structures.

Article is written in Ukrainan


Martynenko I. O.
Place of Professional Training in the Process of Personnel Development (p. 418 - 422)

The article analyses main definitions of the “personnel development” notion, which allows drawing conclusions about ambiguity of this category. Many scientists understand personnel development only as a process of personnel training, others single out professional training of personnel as one of the most important components. It considers a model of professional training, stages of formation of the budget of training and various methods of training by personnel categories. Selection of one or another method of training is a complex process, which is based on a number of factors and requires significant attention from the company management with the purpose of achievement of a maximum result from training and achievement of a positive effect. It offers own wording of the “professional training” category.

Article is written in Ukrainan


Romanenko O. V.
Evolution of Scientific Approaches to Determination of Content of Strategic Analysis (p. 422 - 428)

The article identifies content of main approaches to the “strategic analysis” notion, systemises interconnections of strategic analysis with analysis and management, formulates content of main characteristics of strategic analysis, which additionally argue its independence among functional spheres of an enterprise. Application of theoretical provisions of development of strategic analysis would give a possibility to identify main directions of development of methodical provisions and organisation, and this, in its turn, would ensure a higher level of complexity and scale of research of activity of economic subjects.

Article is written in Ukrainan


BUSINESS INFORM №5-2013

Bielova O. I.
Formation of the Scheme of Control of the Motivation Mechanism of Strategic Management (p. 328 - 333)

The article analyses stages of formation and realisation of the motivation mechanism of strategic management, identifies importance and necessity of control of the mechanism as the means of optimisation and harmonisation. It analyses requirements to the control and identifies seven stages of control of the motivation mechanism of strategic management: formation of the working group; identification of directions of control; identification of methods of control; identification of the terms of control; preparation of instructions; preparation of reporting documentation; and check of efficiency of control. It forms a scheme of control over realisation of the motivation mechanism of strategic management, which identifies connection between stages and ways of overcoming possible obstacles. It formulates main problems the company can face at the stage of control. It formulates main rules and principles managers should follow in the process of execution of control of the mechanism.

Article is written in Ukrainan


Bolotnaya O. V.
Marketing Tools of Increase of Company’s Competitiveness under Crisis Conditions (p. 333 - 337)

The article provides analysis of modern methods of management of company competitiveness, directed at reduction of uninsured risks connected with changes in the market situation. The study is conducted in the context of allocation of the system of traditional tools of the anti-crisis marketing. Moreover, the emphasis is put on its correspondence with realities of the information (post-industrial) society and also economic conditions in Ukraine. The article considers principles of “partisan” marketing, efficiency of which increases, which is proved on the basis of critical consideration of correlation of economic potential and expenditures of advertising campaigns on TV, radio, in printed editions and Internet. It conducts analysis of marketing strategies, which are used by the most successful modern Ukrainian companies. The study of external environment of functioning of national subjects of economy allowed making a conclusion about domination, in the structure, of methods of increase of competitiveness (acquiring competitive advantages in the market) of shadow tools, in particular, the practice of making corruption deals.

Article is written in Russian


Kryvoruchko O. N., Gladka O. I.
Justification and Selection of Directions of Realisation of Marketing of Company’s Personnel (p. 338 - 344)

The article justifies the process of selection of directions of personnel marketing. The process is based on the 8-stage scheme of managerial decision making and envisages: formation and specification of goals of the personnel marketing, identification of criteria of goals achievement, planning alternative variants of decisions, their assessment and selection of the best variant, and planning and conducting measures. The article forms methodical tools on realisation of the offered process, which envisages the use of results of assessment of attractiveness of a company as an employer, identification and formation of the common strategy of the personnel marketing, search for and selection of a maximally satisfactory variant of achievement of the personnel marketing goals. Application of such methodological approaches as the factor-and-goal and morphology analysis allowed building the goal tree and identify measures that would facilitate achievement of the set goals. In the basis of the goals-measures tree there are elements of the personnel marketing complex (working place, compensation package, system of communication with target audiences, employer branding, people, organisation of the personnel marketing process and physical environment) and goals of its two types: internal and external.

Article is written in Ukrainan


Laptiev V. I.
Realisation of Methods of Flexible Policy of Employment in the Context of Effective Personnel Management in a Company (p. 345 - 351)

The article studies the problem of release of personnel, which has negative consequences both for the released employee and for the company itself by means of reduction of labour productivity, worsening of its image in the result of irrational procedure of release and probability of legal action. Due to this, the article conducts analysis of principles, upon which employee’s release should be based, builds up an algorithm of carrying out this process with consideration of proposals of the new labour code, and also determines terms of performance of actions at each of the stages. The article studies possible changes in labour legislation of Ukraine in the event of adoption of a new labour code and analyses their advantages and disadvantages. It also considers the essence and structure of performance of outplacement as one of the most costly and most efficient methods of flexible policy of employment in a company, which would allow reduction of negative impact of the release process.

Article is written in Russian


Yevtushenko A. V.
Model of Management of the Company’s Brand Capital (p. 351 - 356)

The article shows the role of the brand capital in modern economic transformations; considers market and social manifestations of the brand capital; reveals and analyses factors of influence upon formation and functioning of the mechanism of management of the company’s brand capital; identifies stages of the process of formation of the brand capital; studies interconnection between functions of management of the brand capital; justifies theoretical and methodical foundations of the model of management of the company’s brand capital; formulates author’s definition of the model of management of the brand capital; offers a model of management of the company’s brand capital; and develops recommendations on organisation of management of the company’s brand capital.

Article is written in Ukrainan


Sobchak A. P., Kovalenko S. V.
Role of After-sale Service in Promoting Industrial Equipment in the Market (p. 356 - 360)

The article provides materials devoted to the conduct of high-quality after-sale service as a necessary and effective instrument that provides stable sales of company products. It presents the following types of services: pre-sale, warranty and after-warranty. It considers factors that influence clients interest in conducting after-warranty service and risks, both basic and additional. Advancement of a production product to the final consumer and its further existence significantly depend not only on pre-sale and warranty service, but also on a correct policy of ensuring after-warranty life of a product. The article offers a consequence of performance of obligations on after-warranty service of highly technological industrial equipment. As a result, a conclusion is made: the quality of service would directly influence further interrelations after expiry of the warranty term between the customer and executor, who operates on behalf of the producer or is the producer.

Article is written in Russian


Mogyla I. S.
Managing Marketing Costs of a Trade Company (p. 360 - 365)

Under conditions of constant dynamic development of the market environment and under the influence of a wide spectrum of economic, political, scientific and technical and social factors, the majority of directors of domestic and foreign companies consider marketing as the main means of achievement of own goals. However, achievement of the set goals becomes real when directors and managers of companies carry out systematic management of marketing activity and also marketing costs. It should be noted that management of costs is an important factor of development of a firm, since it reflects, first of all, effectiveness of the use of resources, results of introduction of newest technologies, perfection of organisation of labour, production, distribution and management.

Article is written in Ukrainan


BUSINESS INFORM №6-2013

Bielikova N. V.
Role of Advertisement in Formation of the Consumer Society in Countries that Conducted Economic Reforms (p. 361 - 366)

Permanent growth of attention of the scientific society to the problems of excessive consumption, exhaustion of resources, load on environment and the necessity of transition to the stable balanced development determines urgency of study of the consumer society phenomenon. Of special interest are post-socialistic countries, which performed transition from administrative to proto-market economy in a short period of time. The goal of the article is to study specific features of formation of components of the consumer society in post-socialistic countries and to reveal factors that determine the rate and direction of this process. The article takes positions of unification of economic, sociologic and philosophic approaches on the basis of the methods of historic analysis and synthesis in order to prove that the phenomenon of the post-socialistic countries is an unusual rate of transformation of the mass consciousness of the population from condemnation of consumption to its idealisation. The article determines a list of positive and negative economic components of the consumer society and provides analysis of their presence in the countries that conducted economic reforms. It develops a set of psychological components of the consumer society and its availability in consciousness of the population of such countries. It proposes and proves a hypothesis that replacement of both consumption models and consumption value in consciousness of the population of post-socialistic countries was conducted mainly with the help of advertisement. The article outlines the process of transformation of the object of psychological trust from the Soviet propaganda to market advertisement.

Article is written in Ukrainan


Porozhniak O. O., Yeltsova І. V.
Instruments of Managing Strategic Stability of a Company (p. 367 - 371)

The article justifies a necessity of formation of instruments of managing strategic stability of a company, which is considered from two points of view: from the position of the desired state of a company, caused by strategic goals, plans and vision, and from the position of ability of a company to achieve the set goals under any condition, connected with preservation and development of competitive advantages, adaptation to the changed conditions, changes and realisation of strategic intentions. The article identifies the essence of the “strategic intentions of a company” notion and specifies priority directions of their formation, which correspond with main components of strategic stability (production, personnel, organisation, innovation and ecological ones). Ambiguity in understanding strategic intentions is connected, first of all, with the essence of activity of the companies, their mission and strategic stability. The article offers an approach to formation of instruments of managing strategic stability of a company, which includes directions of adaptation, adaptation processes, strategic intentions and strategic measures.

Article is written in Ukrainan


Tsiomashko Y. S., Stankevych I. V.
Evolution Prerequisites of Formation of the Process Approach to Quality Management (p. 372 - 377)

The article studies main stages of evolution of understanding and formation of approaches to quality management. It traces appearance and development of scientific thought in the theory of quality management from the point of view of the process approach. It justifies urgency of increase of the level of effectiveness and efficiency of activity of an organisation by means of creation, provision and management of the system of interconnected processes. It used the conducted studies to allocate eight main stages of evolution in quality management, which was reflected in the scheme developed by the authors. The article establishes that the process approach, which was offered in 1920s by representatives of administrative management, is the main approach today to quality management and meets requirements of the modern world. In the course of analysis of historic formation of approaches to quality management the article identifies evolution prerequisites that promoted introduction and distribution of the process approach to quality management as the basis of successful functioning of an organisation.

Article is written in Ukrainan


BUSINESS INFORM №7-2013

Mazaraki A. A., Bosovskaya M. V.
Theoretical and Methodological Foundations of Formation of the Integration Strategy of Enterprises (p. 299 - 308)

The article presents author’s views on solution of the scientific problem of formation and realisation of the integration strategy of enterprises; justifies a necessity of development of methodological and theoretical provision of processes of formation of integration strategies as a permanent condition of ensuring effectiveness of functioning and gaining competitive advantages and a stable market position of companies. It studies the genesis of integration strategy in the context of concepts of strategic management, identifies the essence and content of the integration strategy; forms its immanent elements; pays attention to development of the strategic set of management of integration interaction on realisation of strategies of the corporate level, business format and functional block. It forms a matrix of selection of the strategy of management of development of integration interaction on the basis of use of the level of integration potential and degree of instability of the field of interaction; selection of the strategy of management of development of integration interaction (offensive, cardinal growth, defensive, elimination) is recommended for execution on the basis of modification of the Ansoff matrix. The prospective directions of further studies of the methodological basis of formation of the integration strategy are development of mechanisms of its realisation and formation of procedures of assessment of effectiveness of strategic integration development of economic subjects.

Article is written in Ukrainan


Achkasova O. V.
Justification of Selection of the Format of Description of Requirements to Position Candidates by Domestic Industrial Enterprises (p. 308 - 313)

The goal of the article is to study the existing formats of justification and description of requirements to employees, determination of their advantages, disadvantages and specific features of application, and also establishment of the most expedient one for application by the domestic industrial engineering enterprises under volatile conditions of economy. Having analysed scientific works of domestic and foreign scientists, the article established the most widespread formats of description of requirements to candidates, which could be used by domestic enterprises in the process of attraction of personnel. In the result of a comparative analysis, it marks out advantages, disadvantages and specific features of their application by domestic industrial enterprises. The article offers a matrix of selection of formats of description of requirements to position candidates with consideration of the size of an enterprise and the stage of its life cycle. The use of the proposed matrix will provide a basis for timely managerial decision making in the sphere of managing personnel of an enterprise under volatile economic conditions.

Article is written in Ukrainan


Kavtysh O. P.
Adaptation Mechanism of Corporations: Essence and Specific Features of Realisation (p. 313 - 320)

The goal of the article is to reveal specific features of adaptation mechanism of corporations, its essence and specific features of realisation. In the result of the study, the article systemised views on the essence of the “adaptation” notion, specific features and factors of activity of their adaptation mechanism. It identifies that corporations are among the systems that become today an important object of scientific cognition. It characterises factors of the environment, which influence adaptation of corporations, and offers to divide them into internal and external ones. It justifies that factors of external environment are primary with respect to factors of the internal one and serve as an incentive for carrying out quantitative and qualitative changes in a corporation. State plays one of the leading roles among the factors of external environment. The article analyses methods, means and variants of strategies, which could be used by companies as the basis of realisation of the mechanism of adaptation to environment conditions. Results of the study could be a basis of deepening of the theories of adaptation and corporations, development of practical tools of identification of conditions of provision of resistance of corporations to the influence of the environment factors. The further studies should be oriented at identification of the type diversity of adaptation of corporations to environment conditions and also realisation of the backward active influence upon the environment of their functioning.

Article is written in Ukrainan


Grebeshkova E. N., Malyarchuk O. G.
Dynamic Capabilities of an Enterprise: Methods of Revelation and Tracing Maturity (p. 321 - 326)

The article describes key provisions of the methodical approach to revelation of dynamic capabilities of an enterprise and tracing their maturity. It systemises methodological grounds and clarifies main provisions of identification of dynamic capabilities of an enterprise in the context of the resource approach. The author’s generalisation of methodological grounds of the concept of dynamic capabilities is based on revelation of a spectrum of strategic ambitions of an enterprise of the post-industrial era, described in the context of two types of market behaviour – pro-active and re-active (adaptive). The article marks out that various types of market behaviour of an enterprise are based on various methodological platforms, among which the most widespread are the concepts of bursting innovations and “blue ocean”, knowledge management and also a relational concept of a firm. Successful solution of the task of achievement by a firm of stable competitive advantages is gained due to the use of its dynamic capabilities in the spheres of strategic management, innovation and investment activity and business interaction (network of trust relationship with other market participants). The article argues that the mechanism of revelation of dynamic capabilities is based on a combination of unique competences of an enterprise, which are proposed to determine at five levels of an organisation – individual, group (role), functional, strategic and general organisational. Taking into account practical absence of methodical developments in this direction, the article offers to form a scorecard for tracing maturity of dynamic capabilities in the context of the balanced scorecard of activity of an enterprise. The proposed system of key indicators is a part of a theoretical construct and requires adaptation and development for an individual enterprise.

Article is written in Ukrainan


Korzh N. V.
Instruments of Optimisation of the System of Corporate Management of Industrial Enterprises (p. 326 - 331)

Analysis and systematisation of modern scientific knowledge in the context of assessment of effectiveness allows making a conclusion that objectivity of an assessment directly depends on the level of sufficiency of assessment criteria, which could be defined as the degree of referentiality of a set of consecutively built properties, which do not correlate with each other. The specified problems require solution in the form of development and systematisation of criteria of assessment of effectiveness of the system of corporate management, which is proposed to perform by means of combining quantitative, qualitative and cost approaches to assessment of effectiveness and realisation of their predicative model of managerial decision making. This would allow formation of strategic measures on optimisation of the system of corporate management depending on the rank of the obtained mark of effectiveness.

Article is written in Ukrainan


Pashkevych M. S., Papizh Y. S., Paulo Z. M.
The Development of Mining Enterprises in the Context of Global Challenges (p. 332 - 336)

The article denotes the problem of choosing a model for sustainable development of the mining enterprise, which enables prediction of the trajectory of its development in the short and long term, and make a choice of optimal solutions. The existing ground works of domestic and foreign scholars in the field were analyzed. The necessity of focusing on the mathematical modeling of the triad of social, ecological and economic processes of sustainable development of mining enterprises was grounded. The necessity of clustering methodology and application of cluster analysis was proved. It was founded that three areas of the mining business: economic, social and environmental sphere can be represented in two-dimensional space as a set of objects with only two parameters of cash flows: income and expenses. It was proposed to describe these spheres as circles. It was determined the parameters of these circles – the coordinates of the centers of economic cluster, social cluster and the environment cluster. The prospects of further studies to determine the radii of the clusters of the triad of social, ecological and economic processes of effective development of mining enterprises were determined.

Article is written in Ukrainan


Naumik Y. G.
Theoretical and Methodological Basis of the State Regulation of the Sphere of Communicative Activity (p. 336 - 340)

The article identifies problems and characteristics of the theoretical and methodological basis of the state regulation of development of the sphere of communication activity. It shows the multi-aspect nature of the study of the «communication» category and builds up a world view in the context of the author’s study. It outlines principles of formation and development of the sphere of communication activity. The author underlines strengthening of behavioural factors during formation of socio-economic models under conditions of growth of complexity and differentiation of the world. In order to justify the world view of state regulation of the sphere of communication activity, the article uses the foundations of the quantum-relativistic concept. Development of the theoretical and methodological basis of the state regulation of the sphere of communication activity is based on regularities of the study of open systems of economic and social processes not only at the micro-level, but also at the national level.

Article is written in Ukrainan


Derykhovska V. I.
Interconnection of Development of Personnel and Strategy of Personnel Management (p. 341 - 347)

The article considers development of personnel from the point of view of its interdependence and interconnection with the strategy of personnel management, and also identifies its place in the system of strategic management of an enterprise. It offers to extend the existing classification of personnel management strategies by means of supplementing it with the “main stages of the process of management of personnel development” feature and, accordingly, mark out strategies of selection and attraction of personnel, its labour adaptation, assessment, professional training, career growth, use and movement, motivation and reduction. The article considers transformation of main tasks of the strategy of management of the process of personnel development in accordance with the strategy of an enterprise with indication of specific strategies and priority tasks.

Article is written in Ukrainan


Kantsir A. S.
Role and Significance of Business Reputation in Business (p. 347 - 351)

The article considers the essence of business reputation from the point of view of entrepreneurs, clarifies its components and their interconnection. It studies a correlation between the «reputation» and «image» notions and also provides a comparative characteristic and differences between the firm’s «image» and «authority» notions. It identifies connection between the business reputation and corporate culture and reveals the content of the corporate culture on the basis of generalisation of its definitions in the economic literature. It marks out and characterises four types of corporate cultures: hierarchical, market, planned and adhocratic, and ascertains the place and subordination of the «corporate culture» in the structure of «organisational culture» of entrepreneurs. It studies dependence of business reputation of a company on loyalty of employees and existence in the business of two types of loyalty. It proves that one of the factors of business reputation is a rotational personnel policy. It identifies directions of development of the corporate business reputation.

Article is written in Ukrainan


Kuznetsov A. A.
Principles of Managing the Corporate Culture of an Enterprise in the Unstable Economy (p. 352 - 356)

The article systemises groups of principles by the content of the corporate culture and directions of managing it. It offers the author’s definition of the “principle of managing corporate culture” term. It forms own system of principles of managing corporate culture in the unstable economy. It formulates the essence of 13 principles of managing corporate culture (intelligence, individuality, integrity, realism, indirect actions, interexchange, dynamism, alarmism, adaptation, inevitability, sanctity, innovativeness, turbulence). Introduction of these principles into practice of enterprises causes formation of a principally new corporate culture, characterised with transnationality and individualism, stability and turbulence, globality and uniqueness, internationalisation and specificity, mobility and conventionality. Thus, the corporate culture would become an effective instrument of achievement of the mission of an enterprise under modern specific features of external and internal environment of an enterprise, characterised with globalisation and integration, instability, unpredictability, turbulence, dynamism and crisis tendency.

Article is written in Ukrainan


Labzhaniya R. G.
Place and Role of Outsourcing in the Sphere of Services and Production (p. 357 - 361)

The article defines main notions and types of outsourcing. Special attention is paid to the international outsourcing and its role in economy of developing countries. The article identifies that outsourcing became an important instrument of ensuring competitive advantages of an enterprise in developed countries. This process in Ukraine is not so fast, but more and more enterprises recognise its advantages and expediency due to development of competition in the domestic market and development of integration processes. The article establishes that the use of outsourcing is directed at stability of development of an enterprise, efficient use of its internal potential, increase of flexibility and adaptiveness to changes in the market environment, search for new market possibilities and increase of capability of an enterprise to introduce of innovations.

Article is written in Ukrainan


Strupynska N. V.
Proposals on the Quality Assessment of Efficiency of Marketing Activity of an Industrial Enterprise (p. 361 - 367)

The goal of the article lies in development of proposals on quality assessment of efficiency of marketing activity of an industrial enterprise by means of construction of a functions of membership and identification of borders of intervals of quality levels of general efficiency of marketing activity and its components by clear and unclear conditions of distribution of their quantity parameters. In the result of the study, the article justified expediency of the use of the theory of fuzzy sets with the aim of a quality assessment of efficiency of marketing activity of an industrial enterprise by means of construction of functions of belonging of quantity values of integral indicators of components of efficiency of marketing activity to its quality levels by clear and unclear conditions of membership. The article offers a flow chart of the stages of quality assessment of efficiency of marketing activity of an industrial enterprise. The prospects of further study in this direction is justification of the methodical approach to development of measures on further ensuring of efficiency of marketing activity.

Article is written in Ukrainan


Tertychko T.
Theories of Communications in Managing Industrial Enterprises: Advantages and Disadvantages (p. 368 - 372)

The article marks out the problem of sharp necessity of increase of effectiveness of communication processes at Ukrainian enterprises. It justifies a necessity to study the existing developments of Ukrainian and foreign scientists in this field. It conducts analysis of main theories of communication in managing industrial enterprises. It studies main definitions of the “communication process” notion, and establishes stages of this process in general and at an enterprise in particular. It studies evolution of models of the communication process, starting with the very first ones and finishing with the modern ones. It reveals their advantages and disadvantages. It establishes that the main disadvantage of these models is insufficient accountability of factors of practical and economic efficiency of the communication process. It analyses modern channels of the communication process from the point of view of origination and degree of use at enterprises. It justifies advantages of some channels of the communication process over the other ones. It identifies prospects of further studies.

Article is written in Ukrainan


BUSINESS INFORM №8-2013

Babych V. P., Posokhov I. M.
Analysis of Russian Scientific Schools of Risk Management (p. 325 - 330)

The goal of the article is to study establishment and scientific developments of Russian schools of risk management, revelation of Russian scientific schools of risk management and allocation of problems that are not solved and directions of scientific research. Analysing and generalising scientific works of representatives of Russian scientific schools of risk management, the article studies establishment of these schools and systemises opinions of the scientists. The conducted study showed that Russian scientific schools of risk management are at the stage of formation and actively develop. This is confirmed by high urgency of the problem of risk management under modern conditions of cyclic development of the world economy, especially after the financial and economic crisis of 2008 – 2009, which contributed to the growth of the number of scientific research and publications on this problem, both by famous and young scientists. At the same time, the modern scientific publications study and develop only individual issues of risk management and technologies, methods and methodology of risk management are studied insufficiently, while quite a number of scientific studies are devoted to the problem of assessment of individual types of risks, study of financial risks and issues of risk management in the banking sphere. The conducted study allowed establishment of the fact that two leading schools of risk management develop today in Russia: Moscow and Saint-Petersburg. Analysis of scientific studies of the Russian schools of risk management will be continued in the next scientific publications.

Article is written in Ukrainan


Vedmіd N. I.
Integral Assessment of Efficiency of Service Management of Sanatorium-and-Spa and Health-Improving Institutions (p. 331 - 336)

There is an increased interest to the problems of efficiency of the service activity at the modern stage of development of sanatorium-and-spa and health-improving institutions. That is why, the goal of the article is a scientific substantiation of the methodological foundations of the study of efficiency of the service management of sanatorium-and-spa and health-improving institutions. The article justifies a necessity of the use of the qualimetric methods of analysis when calculating indicators of efficiency of the service management of the sanatorium-and-spa and health-improving institutions. It offers methods of assessment of efficiency of the service management, including: building up of a multi-level hierarchical structure of indicators, which lie in the foundation of the integral estimate of efficiency of the service management of the sanatorium-and-spa and health-improving institutions on the basis of principles and methods of the qualimetric analysis and generalises the formula of its computation.

Article is written in Ukrainan


Zakharov V. А., Ivanova V. I.
Analysis of the State of Operation Management at Industrial Enterprises (p. 337 - 342)

The article analyses operation management at industrial enterprises of the Kharkiv region, identifies main problems and offers ways of improvement of the quality of operation management at industrial enterprises of Ukraine. It marks out the factors of the competitive environment of the operation system, which exert significant influence on operation management of an industrial enterprise. It builds a diagram of problems and a tree of goals of elimination of problems of operation management.

Article is written in Ukrainan


Klimenko S. M.
Formation of the Strategy of Enterprise Development with Consideration of Risks (p. 343 - 347)

The article justifies the argument that in order to increase viability of a system and accelerate its development it is necessary to allow and, within certain limits, deliberately create sources of random events. It focuses on expediency of the complex use of existing methodological approaches to management of development of an enterprise, which allows grading influence of external factors and cyclic nature of development of the world and national economy. It forms connection of management of enterprise development with risks. It offers a quantitative assessment of the strategy of enterprise development with consideration of risks, which allows analysing influence of external and internal risks separately and jointly.

Article is written in Ukrainan


Kurina Nataliya S., Darchenko N. D.
Innovation Model of the Concept of Professional Adaptation of Personnel (p. 348 - 353)

The article considers the essence and types of adaptation as an important element of the modern theory of personnel management. It analyses problems of practical adaptation of personnel at domestic and Russian enterprises. It proves urgency and offers a concept of professional adaptation – adaptation management. It describes main moments of the model-concept of professional adaptation of young specialists, possibilities and prospects of its introduction, risks and weaknesses. It shows innovation nature of the new conceptual model of personnel adaptation and its application: consistency, phasing, uniqueness, minimal terms and expenditures and long-term profit. The model envisages a multidimensional work with personnel in the spheres of scientific activity, organisation and economic provision of labour processes, development of professional competence with the use of the advanced educational technologies and psychological methods for establishment of a favourable psychological climate in the collective, successful adaptation and development of methodical literacy of enterprise representatives engaged in the system of professional adaptation. The article justifies socio-psychological and economic and financial effectiveness of implementation of the offered system of professional adaptation of young specialists.

Article is written in Ukrainan


Sovershennaya I. A.
On Modern Specific Features of Technologisation of Enterprise Management (p. 353 - 356)

The article considers main provisions of the technology of managerial labour and specific features of technologisation of the enterprise management processes. It identifies the main purpose and goal of technologisation of management. It underlines operations and procedures of the enterprise management technology and provides their classification by a number of criteria. It analyses different approaches to formation of the managerial technology. It identifies advantages of technologisation of enterprise management and factors that are required for effective realisation of managerial technologies.

Article is written in Ukrainan


Cherkashyna M. V., Naumenko M. O.
Competitive Intelligence and Consolidation of Marketing Information in the System of Management of Integrated Corporate Structures (p. 357 - 361)

The leading tendency of the modern stage of development of the world economy, which determines its development, is globalisation. Processes of globalisation of the most important spheres of life and activity of the humanity have impact on the mechanisms of formation of economic subjects. Such conditions of enterprise functioning cause a necessity of concentration and integration of industrial and bank capital, in other words, appearance of organisational forms of unification of economic subjects – creation of integrated corporate structures, which is the basis for sustainable development and functioning of Ukrainian industry. Financial management, based on consolidated information and process of its creation – competitive intelligence, takes the leading place in the system of management of integrated corporate structures. The article identifies the role and place of competitive intelligence in the process of creation of consolidated marketing information in the system of management of integrated corporate structures.

Article is written in Ukrainan


Shulzhenko L. Y.
Economic Security of Strategic Alliance in the Context of Interaction Theories (p. 361 - 366)

The article reveals the essence of the studied problems of economic security of a strategic alliance. It proves expediency of its study in the context of interaction theories (micro-level theory of G. C. Homans, macro-level theory of P. M. Blau, interdependence theory of J. Thibaut and H. Kelly), since interaction is a key notion in understanding the nature of strategic alliance and its economic security and the interests of participants of the strategic alliance, their interweaving and balance form the foundation of interaction of the participants of the alliance as a single whole. Using the theses of these theories the article gives clarifications of appearance of changes of interests of participants of the strategic alliance. It uses protective and harmonisation approaches to define the “economic security of strategic alliance” notion. It shows that ensuring economic security of the strategic alliance is reduced to avoiding or softening contradictions of interests of participants of the strategic alliance, balancing their interests and foreseeing contradictions that appear in the result of various threats to the interests of alliance participants. The article analyses threats to the interests of alliance participants that appear in the course of their interaction within the framework of joint activity.

Article is written in Ukrainan


Melnyk O. V.
Designing a Sub-System of Strategically Oriented Management of Intangible Assets of an Enterprise (p. 367 - 372)

The goal of the article is determination and justification of main stages of designing a sub-system of strategically oriented management of intangible assets (IA) at an enterprise. The article used abstract and logical, systematisation and generalisation methods. Using the studies of scientific achievements of different economists it proves a necessity of introduction of management of IA as strategically important resources; it offers a structure of elements of the organisation and economic mechanism of realisation of strategically oriented management of IA at industrial enterprises of Ukraine. It generalises the practice of management of intangible assets and identifies prerequisites of their creation and management. It offers a concept of designing a sub-system of strategically oriented management of IA, which includes purpose directives, methods of formation and assessment of effectiveness of the use of IA and also instruments of realisation of the strategy of management of IA of various types. Practical significance is in appearance of new possibilities of achievement of competitive advantages in the long-term run and creation of a stable competitive position in the market.

Article is written in Ukrainan


Rvacheva I. M.
Conceptual Approach to Managing the Marketing Competence of Enterprises (p. 373 - 378)

The article considers a topical problem of search and justification of conceptual provisions of managing marketing competence of enterprises. The goal of the article is justification of an approach to managing marketing competence of an enterprise and development of its key components that determine direction of managerial influence and architectonics of the managerial process. The author offers a conceptual scheme of managing marketing competence of an enterprise, which consists of the following components: object, item, goals, main principles, methods, stages of managing marketing competence of enterprises, strategies, criteria of assessment of effectiveness of management, and categorical mechanism. The article justifies that managing marketing competence should be based on the following principles: orientation at clients, competitive differentiation, information awareness, dialogue, adaptability. It argues that it is expedient to execute the management of marketing competence of enterprises through the following stages: preparatory, planning, organisational, motivational and control.

Article is written in Ukrainan


Strupynska N. V.
Methodical Approach to Ensuring Effectiveness of Marketing Activity of an Industrial Enterprise (p. 379 - 387)

The goal of the article is development and justification of stages of methodical approach to ensuring effectiveness of marketing activity of an industrial enterprise, the basis of which is preliminary assessment of its effectiveness (calculation of integral indicators) and qualitative delimitation of effectiveness by levels. The article offers stages of methodical approach to formation of the programme of ensuring effectiveness of marketing activity of an industrial enterprise, which contains two iterations. The first iteration of the programme lies in reduction of measures in accordance with the co-ordination of strategic goals of the marketing activity, which correspond with the general trend of the strategy of marketing activity. The second iteration of the programme lies in reduction of measures in accordance with consideration of limitation of resources allocated by an enterprise. The prospect of further study in this direction is justification of the offered measures by means of adjustment of the values of relative deviations of partial indicators of effectiveness of the marketing activity and available budget for realisation of measures by factors of significance of measures, which correspond with factors of significance of partial indicators with the purpose of further ranking of measures by priorities. Such a justification could become an additional basis for making managerial decisions on ensuring effectiveness of marketing activity.

Article is written in Ukrainan


BUSINESS INFORM №9-2013

Zosymova Z. S.
Measures on Realisation of the Anti-Crisis Strategy under Conditions of Unstable Environment (p. 325 - 329)

The article analyses consecution of stages of development and realisation of anti-crisis strategy of an enterprise under conditions of unstable environment, which includes 7 stages. However, the objective control of realisation of the strategy assumes feedback, which envisages execution of all stages of the consecution of development and realisation of the anti-crisis strategy starting from the first one. This would allow detection of changes in the environment and in the crisis state of an enterprise and, if necessary, selection of another strategy or adjustment of measures on realisation of the existing one. In order to implement the proposed selection of the anti-crisis strategy, the article offers anti-crisis measures, which would ensure development of the studied enterprises. The said measures (under conditions of selection of an anti-crisis strategy) would help an engineering enterprise to follow the selected strategy and avoid bankruptcy. Managers and specialists of engineering enterprises should, under conditions of the crisis state, focus not only on problems of elimination of the crisis consequences but also on the selection of such an anti-crisis strategy, which would be determined by priorities connected with the crisis consequences and ability to foresee them and forecast in order to eliminate them.

Article is written in Ukrainan


Halitsyn V. K., Suslov O. P., Samchenko N. K.
Conceptual Foundations of Monitoring (p. 330 - 335)

The article states the conceptual foundations of building up and functioning of the monitoring of objects of the organisational type. It formulates a generalised definition of the monitoring as a process of object observation through collection, systematisation, processing and accumulation of information with the aim to analyse and assess its current state in accordance with the earlier developed programme, diagnostics and assessment of its expected state at a certain moment of time in the event of violation of the equilibrium and tendencies of development and formation of the information and analytical basis for managerial decision making on provision of the goals of object development. The article provides a structure and describes stages of monitoring (formation of information and analytical basis and goals, analysis and assessment of the current state of an object, diagnostics of results of realisation of its strategy, assessment of results of realisation of the strategy, formation of the information and analytical basis of the process of preparation of managerial decision making) in the system of management of the process of development of an object of the organisational type. Moreover, the monitoring is considered as a method of control over a situation, a specific feedback tool, which ensures sustainable object development as a component of the management technology and a factor of reduction of risks when realising the object strategy. The article formulates requirements to formation of the information and analytical basis of monitoring and identifies tasks of organisation of its functioning.

Article is written in Ukrainan


Kalynychenko M. P.
Administering in Marketing Management of an Industrial Enterprise (p. 336 - 342)

The article considers administrative approach as a complex of universal actions, methods of impact on formalisation, regulation, control and provision of performance of planned goals of the marketing management of an industrial enterprise. The author provides results of the study of scientific and theoretical and practical approaches to the use of the administrative approach during formation of the structure of the marketing management of an enterprise, organisation and regulation of business processes, development and realisation of the strategy of marketing management of an industrial enterprise. The article reveals forms of administering and its role depending on levels of management of an enterprise (corporate, functional, instrumental). Combination of administrative and process approaches to marketing management of an enterprise allowed identification of methods of overcoming “chronic problems” of management by means of consecutive unification of actions, operations, stages, phases and cycles into a common process.

Article is written in Ukrainan


Mozgova L. O., Kotov A. M.
Methodical Provision of Assessment and Identification of a Possibility of Appearance of Corporate Conflicts (p. 343 - 347)

The article considers “corporate conflict” and “conflict of interests” notions, economic and corporate and management interests of main participants of corporate relations. It underlines reasons of corporate conflicts at domestic enterprises. It analyses American and European practices of settlement of corporate conflicts and also main reasons of appearance and development of corporate conflicts at domestic enterprises. It improves methodical provision of assessment and identification of possibilities of appearance of a corporate conflict. On the basis of the conducted assessment it gives a number of proposals on minimisation of corporate conflicts.

Article is written in Russian


Pavlenko I. G.
Client-Oriented Approach to Managing Marketing Interaction of a Hotel (p. 347 - 354)

The goal of the article lies in development of the system of management of relations in the market of hotel services on the basis of the client-oriented approach to managing marketing interaction. On the basis of systematisation of scientific works of scientists on marketing of services and relations between producers and consumers the article offers a model of interaction of a hotel with consumers of hotel services, builds up a context diagram of the process of interaction, provides a decomposition diagram of the process of formation of interaction of the hotel with the consumers. The article offers to conduct execution of the marketing interaction with consumers with the help of a model of strategic map of the hotel, which allows a study of internal business processes of modelling marketing interaction of a company with consumers. The prospect of further studies in this direction is determination of the system of key indicators on identification of effectiveness of marketing interaction with consumers at the stage of maintaining marketing relations of Crimean hotels in dynamics.

Article is written in Ukrainan


Solomyanyuk N. M.
Levelling Marketing and Sales at an Enterprise (p. 354 - 358)

The goal of the article is to study the category mechanism of the “levelling marketing and sales” notion, which is widely used in practical activity and insufficiently reflected in theoretical works. The article conducts a comparative analysis of foreign and domestic views on definition of the “sales funnel” notion as a methodical approach when planning marketing at an enterprise. It studies main stages of building up the sales funnel. It pays significant attention to describing the “lead” notion, its types, classification and generalisation as one of the stages of building up the sales funnel. The prospect of further studies in this direction is theoretical substantiation of expediency of the use of the sales funnel when planning marketing. The considered methodical approach allows generation of leads with the prospect of formation of target groups, plan communication measures and control the process of their realisation and backward reaction.

Article is written in Ukrainan


Sytnyk H. V.
Strategic Financial Planning in the System of Managing a Trading Company (p. 359 - 369)

The article justifies increase of the role of strategic financial planning in trading companies under modern economic conditions, which form new challenges for traditional management systems. On the basis of analysis of existing approaches to organisation of strategic financial planning the article formulates author’s own vision of its content and structure of a strategic financial plan on the basis of integration of concepts of the balanced scorecard (BSC) and economic value added (EVA), which, according to the author, could be taken as a basis of organisation of strategic financial planning in a trading company of any format and provides a number of advantages, namely: allows integration of a strategic financial plan and the process of its development into a uniform strategic process in a company; converts it into an effective tool of finance management (it formalises and specifies the financial strategy, informs about its main directions and brings its provisions to executors, allows formation of a system of personnel motivation, facilitates realisation of a strategic financial plan); integration of BSC and EVA concepts facilitates increase of effectiveness of company activity, since it integrates main provisions of strategic and value-oriented management. In this arrangement the EVA concept, apart from financial components, is supplemented with the prospect of “competence”, within the framework of which goals, indicators and programmes of improvement of business processes are substantiated and the balanced scorecard gets a clear orientation at formation of value; the specified approach could be effectively realised upon the principles of process management.

Article is written in Ukrainan


Naumenko M. O., Cherkashyna M. V.
Strategic Management Accounting and Balanced Scorecard in the Cycle of Anti-Crisis Management of Integrated Corporate Structures (p. 370 - 375)

Successful realisation of strategic goals of national manufacturers under modern conditions of structural and innovation development of economy of Ukraine significantly depends on effective use of existing information resources and creation of effective system of realisation of chosen strategic alternatives. The article considers the essence and directions of application of the system of balanced scorecard (BSC). It focuses on the use of BSC methods for assessment of effectiveness of innovation activity of an enterprise. It justifies principles of construction and methodology of implementation of the BSC concept and also identifies possibilities of its application for creation of synergy and strategic unity of integrated associations of enterprises. It defines basic theoretical policies, presents scientific and practical recommendations on identification of sequence and justification of specific features of introduction of a balanced scorecard into the practice of economic activity of integrated corporate structures.

Article is written in Ukrainan


Tkachenko S. A.
Methodology of Planning and Introduction of the Sub-System of Accounting and Analytical Provision in Functionally Developed Management Systems of Special Purpose of Industrial Enterprises and Production Associations (p. 376 - 382)

The goal of the article is to develop a scientifically substantiated methodology of planning and introduction of a sub-system of accounting and analytical provision in functionally developed management systems of special purpose of industrial enterprises and production associations. Having analysed, systemised and generalised scientific works of many economists, the article identifies difficulties of planning and introduction of the function of accounting, economic and analytical provision. In the result of the study the article justifies a system approach to the issues of planning and introduction of the accounting function at enterprises. This approach considers the sub-system of accounting and analytical provision, on the one hand, as a component of the system of enterprise management and, on the other hand, as a single whole. That is why it is necessary to solve common problems, take into account all elements of the sub-system and their mutual influence upon each other and then to solve individual issues of creation of the sub-system of accounting and analytical provision. A necessary condition of this approach is a preliminary study of accounting functions at an enterprise and development of its main models. The prospect of further studies in this direction is identification of universal methods of creation of enterprise (associations) management systems and their use when planning and introducing the sub-system of accounting and analytical provision. The further development of accounting is capable of replacing the traditional accounting with a developed sub-system of accounting and analytical provision.

Article is written in Ukrainan


Daniali F.
Systemacy of Managing Small Public Catering Enterprises (p. 383 - 387)

The article studies a general notion of public catering as a specific branch of economy. It analyses economic essence of the “management” notion. It reveals structural elements, which carry out management of small public catering enterprises. It identifies typification and types of public catering enterprises. It identifies structural and branch specific features of public catering. It identifies influence of the branch specific features upon the state of management in public catering. It studies the state of the function of public catering enterprises. It identifies systemacy of management of small public catering enterprises. It underlines features of public catering enterprises. It analyses main elements of the mechanism of management of a public catering enterprise: economic (commercial) accounting, internal planning, pricing, financing and crediting.

Article is written in Ukrainan


Tsimbalyuk O. V.
Organisational and Methodical Mechanism of Managing Technical Risks (p. 388 - 393)

The article is devoted to substantiation of organisational and methodical management of technical risks of an enterprise on the basis of monitoring conducted under conditions of the expert and analytical system. Creation of an organisational mechanism of monitoring the technical risk under conditions of the expert and analytical system is based on a multi-aspect evolution approach. The main structural elements of the monitoring system are data bases and knowledge bases that provide information and methodical instruments to those who make decisions. Organisational and methodical mechanism of study of technical risks has significant specific features depending on a stage at which it is realised: first stage – conduct of a forecast assessment of possible events and their consequences, second stage – regulation of a risk event and assessment of its influence upon results of an enterprise activity. Such a mechanism would allow ensuring a system approach to managing a technical risk from one unit of equipment to a whole enterprise in general and ground the size of the expected damage and also its reasons, place of appearance and zone of responsibility.

Article is written in Ukrainan


BUSINESS INFORM №10-2013

Lysytsia N. M., Byelikova Y. V.
Variability of Barriers in the Process of Development of Personal Qualities of Future Economists (p. 351 - 356)

The goal of the article is to reveal barriers in development of personal qualities of graduates with economic specialties. The article studies groups of graduates with economic specialties depending on the degree of intensity of personal qualities; identifies socio-psychological barriers of graduates with economic specialties and their personal barriers; marks tendencies of demand on personal qualities of specialists in the labour market. The article develops further the analysis of consonance/dissonance of personal qualities of graduates with economic specialties and employers’ requirements to them on the basis of questionnaire surveys of graduates with economic specialties and monitoring of the labour market, which allowed nomination of personal barriers in the sphere of economic education: autonomous barrier, diligence barrier, overvalued self-appraisal barrier, self-organisation barrier, leadership barrier and risk-readiness barrier. Analysis and comparison of tendencies of development of personal qualities of graduates and employers’ requirements to them would ensure successful employment in accordance with their expectations and would allow increase of personal professional status in the process of career growth. Such studies form one of the directions of modernisation of modern higher education.

Article is written in Russian


Mihus I. P., Chernenko S. А.
Modern Approaches to Assessment of Personnel of Economic Subjects from the Point of View of Economic Security (p. 357 - 363)

The article studies modern approaches to assessment of personnel and offers a system approach to assessment of personnel in the context of economic security of economic subjects. It systemises main elements of the system of assessment of personnel from the point of view of economic security of economic subjects: concept of assessment of personnel (object, subject, target; functions of assessment of personnel, goal and task of assessment of personnel and principles of assessment of personnel) and the procedure of assessment of personnel (essence of assessment of personnel; directions of assessment; approaches to assessment; spheres of assessment, sources of information about personnel, methods of assessment of personnel; and indicators of assessment of personnel). The article pays special attention to systematisation of methods of assessment of personnel, which allowed their grouping by the following properties: by the character of the study (traditional and non-traditional), by the direction of the study (assessment of personal qualities and assessment of results), by the method of processing information (qualitative, quantitative and combined). It conducts a thorough study of indicators of assessment of personnel, which allowed their systematisation by indicators of assessment of personal qualities, professional behaviour and effectiveness of labour.

Article is written in Ukrainan


Dubovyk T. V.
QR-technologies in Marketing Communication Activity of Trading Companies (p. 363 - 366)

The article offers creative solutions on integrated application of QR-codes with common technologies and with the help of Internet technologies in marketing communication activity of trading companies, which would allow increase the brand value of a trading company and its goods under own trade mark. It recommends to use QR-codes or bar-codes in retail trade on packing with transition to a mobile version of the Internet shop page. It characterises the process of use of QR-codes by users and gives proposals on application of QR-technologies in retail trade – provision of information through QR-codes to users, interaction with buyers with the help of QR-technologies through a software application created by a company and application in warehouse accounting by trading companies.

Article is written in Ukrainan


Piddubna L. I., Vasyurenko V. O.
Organisation and Management Mechanism of Development of Foreign Economic Activity of Enterprises of the Kharkiv Region (p. 367 - 372)

The article conducts a gnoseological analysis of the “organisation and economic mechanism of development” term and identifies essence of this notion. Using the studies of external and internal environment of foreign economic activity (FEA) of enterprises, the article specifies main factors that influence and stimulate development of FEA of enterprises in Ukraine. The article offers to conduct the search for ways of development of FEA of enterprises of the Kharkiv region under changing conditions of external environment with the help of building the attractor lines. It offers to define the organisation and management mechanism of development of FEA of enterprises in wide and narrow senses depending on existing external and internal interconnected relations between the FEA subject and elements of macro- and micro-environment of its development. It establishes that the organisation and management mechanism of development as a system should have a structure, which determines stable links and relations inside it, main directions of managerial influences and ensures integrity of the mechanism and self-identity. It marks elements of the organisation and management mechanism, namely: subjects and objects of development, goals and tasks of development, methods and resources of development and efficiency of development. It builds a conceptual scheme of the organisation and management mechanism of development of FEA of enterprises.

Article is written in Ukrainan


Naumenko M. O., Cherkashyna M. V.
Concept of Building a Mechanism of Management of Development of Cluster and Network Structures (p. 373 - 378)

Cluster structures give a significant impulse to development of both states with a developed economy and developing countries. In spite of this, formation and development of cluster structures in Ukrainian economy are moving slowly. The reasons are both uncertainty of the industrial policy in the country and lack of co-ordination of some issues of the theoretical character. Despite the fact that issues of strategic management are under attention of the world scientists from the middle of the past century, the problems of management of clusters and cluster and network structures are sharp today. The article justifies the concept of building a mechanism of management of development of cluster and network structures, which lies in the foundation of strategic thinking and shows main features of its application.

Article is written in Ukrainan


Didukh O. V.
Managing Outsourcing Risks on the Basis of Development of a Mechanism of Distribution of Expected Losses between the Customer and Outsourcer (p. 379 - 383)

Despite a big number of literature that studies risks of outsourcing, the problem of their qualitative analysis stays unsolved. That is why, the goal of the article is to identify main specific features of assessment of risks of outsourcing when introducing them into production and economic activity of an enterprise. Using analysis of methods of the probability theory and statistics, the article offers methods of determining and distribution of expected losses from occurrence of external outsourcing risks, which would allow minimisation losses of the customer. In order to assess the impact of outsourcing risks it is also necessary to determine the marginal risk level and its comparison with the expected volume of losses, which depends on the remainder of losses non-compensated by the outsourcer and also on the size of possible losses due to occurrence of internal outsourcing risks. If in the process of practical realisation of the strategy of management of outsourcing risks the customer establishes that the expected volume of losses is higher than the marginal risk level or is equal to it, it is necessary to develop compensation measures or refuse to co-operate with this outsourcer. The prospect of further studies in this direction is identification of methods of selection of an outsourcer on the basis of establishment of dependencies between the quantitative and qualitative characteristics of its activity in order to simplify determination of expected volume of losses.

Article is written in Ukrainan


BUSINESS INFORM №11-2013

Otenko I. P., Chepeliuk M. I.
Role of the Enterprise Corporate Culture in Concepts of Organisational Changes (p. 347 - 354)

The article analyses the “corporate culture” notion, which is an efficient instrument in the sphere of management of human resources, which influences enterprise competitiveness and factually is a must for high-quality and effective conduct of business. Corporate culture is “reduction” of the most important provisions of activity of the organisation, which identify its mission and development strategy, find their expression in a combination of social norms and values shared by majority of the employees. Corporate culture, as an indicator, characterises the level of development and operation of the organisation, since it influences, first of all, the socio-psychological climate, which sets the emotional background for activity of the whole personnel. Study of the role of corporate culture in concepts of organisational changes would allow using it as a factor of overcoming resistance of the personnel when realising changes and carrying out socio-psychological provision of managerial processes. In this event the organisation functions as an integral body and acts harmoniously to achieve the set goals.

Article is written in Ukrainan


Kovalyova V. I., Tyutlikova V. V.
Programme of Training Preparation (p. 354 - 358)

The article considers specific features of introduction of a new type of education – training. It offers and justifies a methodological approach to formation of the programme of training preparation for a higher educational establishment. Usually, the training programme is just a reference point since deviations from the prepared scenario plan are inevitable in the process of work and the trainer has to cardinally change the strategy of the group education. However, availability of such a programme is mandatory since its preparation gives the trainer an opportunity to realise the main ways of achievement of the goal and see clearly the final result. Moreover, cardinal deviations from the stages of the programme would be a signal about trainer mistakes and further correction of the mistakes.

Article is written in Ukrainan


Grosul V. A., Artemenko S. V.
Justification of the Trade Enterprises Development Strategy in the Process of Strategic Management of the Marketing Potential (p. 359 - 366)

The article justifies a necessity of strategic management of marketing potential of retail trade enterprises. The article develops a general structural and logic scheme of the process of strategic management of the marketing potential of a trade enterprise taking into account specific features of the trade industry. It establishes that the main key issue in the theory of strategic management is argumentation of selection of the basic strategy of development of a subject of economy. It justifies a scientific and methodical approach to selection of the basic strategy of development of a trade enterprise in the process of management of the marketing potential, main stages of which are: assessment of the level of loyalty of external marketing environment; identification of marketing stratagems; and selection of the enterprise development strategy. The article offers to use the model of marketing stratagem, the components of which are policy of management of the marketing potential, strategic market position of the enterprise and level of loyalty of external marketing environment. The article develops an interactive strategic cube of formation of the complex of marketing stratagems on the basis of use of which marketing stratagems for various trade networks of the Kharkiv region are identified and strategies of their further development are justified.

Article is written in Ukrainan


Bashirov I. H., Makoveichuk K. O., Anufriieva V. V.
Methods of Modelling Marketing Activity on Software Sales (p. 367 - 371)

The article studies a topical issue of development of methods of modelling marketing activity on software sales for achievement of efficient functioning of an enterprise. On the basis of analysis of the market type for the studied CloudLinux OS product, the article identifies the market structure type: monopolistic competition. To ensure the information basis of the marketing activity in the target market segment, the article offers the survey method. The article provides a questionnaire, which contains specific questions regarding the studied market segment of hosting services, for an online survey with the help of the Survio service. In accordance with the system approach the CloudLinux OS has properties of systems, namely, diversity. Economic differences are non-price indicators that have no numeric expression and are quality descriptions. Analysis of the market and the conducted survey allow obtaining them. Combination of price and non-price indicators provides a complete description of the product properties. To calculate an integral indicator of competitiveness the article offers to apply a model, which is based on the direct algebraic addition of weight measures of individual indicators, regulation of formalised indicators and use of the mechanism of fuzzy sets for identification of non-formalised indicators. The calculated indicator allows not only assessment of the current level of competitiveness, but also identification of influence of changes of various indicators, which allows increase of efficiency of marketing decisions. Also, having identified the target customers of hosting OS and formalised non-price parameters, it is possible to conduct the search for a set of optimal characteristics of the product. In the result an optimal strategy of the product advancement to the market is formed.

Article is written in Ukrainan


Sydorenko-Melnyk G. M.
Organisational and Methodical Grounds of Financial Monitoring of Business Activity of an Enterprise (p. 372 - 376)

The article analyses organisational and methodical grounds of financial monitoring of business activity of an enterprise, which is presented as a complex of measures of organisational, methodical and managerial nature. It justifies urgency and practical significance of introduction of the system of financial monitoring as a basic element of the system of financial management of business activity under modern economic conditions. It considers the essence and purpose of financial monitoring of business activity, presents its principles and formulates tasks. It offers methodical provision of the process of monitoring focusing on the study of essential characteristics of business activity of an enterprise. It states that introduction of the financial monitoring of business activity allows understanding of the state of an object or situation, identification of the reason of the detected deviations from the planned (forecasted) results and establishment of a base for development of applied recommendations on a relevant adjustment, which results in increase of efficiency of the financial and economic activity of an enterprise and availability of prerequisites of sustainable development.

Article is written in Ukrainan


Bystrov A. G.
Behaviour of the Leader when Introducing Innovations in the Organisation (p. 377 - 382)

The article justifies importance of the leader when supporting changes that accompany innovations. It offers to study favourable attitude to introduction of innovations in the organisation on the basis of assessment of innovation potential of employees and their motivation. The result of the latter is marking out situations by the level of favourable attitude to the changes, which are grouped in so-called zones: green zone is maximally attractive, yellow zone has an average level of attractiveness and red zone is the most risky state for introduction of innovations. In order to increase favourable attitude of the personnel to changes, which accompany innovations, the article gives such ways of the leader’s impact on this process, which cover the style of interaction with the employees, degree of structuredness of work, use of functional powers, development and motivation. Application of this approach to management of introduction of innovations in the organisation, depending on the level of innovation potential and motivation of the personnel, would allow: assessment of the favourable attitude to changes or, vice versa, riskiness; reduction of costs and terms of introduction of innovations; and increase of the level of innovation potential and motivation of the employees.

Article is written in Ukrainan


Matyushenko O. I.
Methodical Approach to Identification of the Financial and Economic State of an Enterprise (p. 383 - 390)

The article identifies urgency of the enterprise life cycle theory in the system of managing financial and economic activity of an enterprise, identifies problems and insufficiently developed theoretical issues, namely, identification of the main indicator of the state of an organisation on the life cycle curve, which thoroughly characterises its financial and economic activity. It develops and offers a methodical approach to identification of the financial and economic state of an enterprise. The article analyses, generalises and identifies main sub-systems of an enterprise within the proposed methods. On the basis of analysis of works of scientists the article identifies main indicators that characterise each subsystem of an enterprise and identifies the entropy method, having analysed the existing methods of calculation of an integral indicator, as the most justified approach to calculation of the enterprise life cycle integral indicator.

Article is written in Ukrainan


BUSINESS INFORM №12-2013

Vynogradova O. V., Piligrim K. I.
Essence of Personnel Motivation as the Basis of Enterprise Development (p. 339 - 347)

The article reveals essence of the “motivation” notion from the point of view of management theories on the basis of the informal theory and procedural theory, as the content and process; studies scientific approaches with respect to identification of the goal of development of motivation with specification of harmonious and non-harmonious with the enterprise development; reveals the essence of personnel motivation with specification of its role in the process of enterprise development, provides definition of the “personnel motivation” notion on correspondence of the informal and procedural theories of motivation; proves essence of the “personnel stimulation” notion from the point of view of its consideration as an effective tool and the decisive external factor of impact on personnel in the process of development of the motivation; generalises scientific approaches regarding identification of types of motivation; develops own classification of types of personnel motivation, which corresponds with the process of enterprise development.

Article is written in Ukrainan


Prokhorova V. V., Druzhynina Y. O.
Direction of Assessment of Efficiency of Functioning of Integrated Business Structures of Engineering Enterprises (p. 347 - 352)

The article systemises theoretical and methodological approaches to directions of assessment of efficiency of functioning of the integrated business structure of engineering enterprises. It considers the essence of efficiency as a main criterion of assessment of activity of integrated formations. In the result of the study the article reveals theoretical grounds of assessment of efficiency of the integrated business structure. It also justifies factors that influence assessment of efficiency. It generalises properties that are inherent in an integrated business structure and that influence effectiveness of activity of the whole business group. It marks out main directions of assessment of efficiency that allow taking into consideration impact of external and internal environment on the business structure activity. It describes general criteria of assessment of efficiency of functioning of integrated formation, caused by specific features of types of impact in horizontal, vertical and diversified integrated business structures of engineering enterprises. The article conducted systemisation and generalisation of economic ratios, which allowed identification of the main scorecard that characterises effectiveness of activity of an integrated business structure.

Article is written in Ukrainan


Antonyuk O. I.
Stress Testing as a Tool of Bank Risk Management (p. 353 - 356)

The goal of the article is development of theoretical, methodological and practical recommendations on the use of stress testing by Ukrainian commercial banks. Stress testing is defined as a part of bank risk management on the basis of scientific studies of domestic and foreign scientists. The article marks the essence of the bank stress testing and identifies its role in the structure of banks’ risk management in Ukraine. It considers goals of conducting stress testing in banking institutions. It identifies main aspects and specific features of conducting stress testing of bank risks. It characterises main advantages and shortcomings of use of stress testing in the modern bank risk management. It generalises the world and European approaches to the methods of conducting stress testing in commercial banks in comparison with the Ukrainian methodical recommendations. It shows that results of stress testing have practical value, since they help to preliminary assess influence of potentially negative events upon the state of the loan portfolio of the bank and make relevant managerial decisions.

Article is written in Ukrainan


Kuchumova I. Y.
Intellectual Capital in the System of Enterprise Management (p. 357 - 364)

The article considers definition of the intellectual capital and justifies the intellectual property management system, which influences changes in the structure of enterprise management. The study of scientific works of domestic and foreign scientists allowed conduct of the analysis of the “intellectual capital” category, its essence and structure, formation of main tasks and identification of functions, solution of which should be ensured by the enterprise’s intellectual property management system. The conducted study showed a necessity of development of the theoretical and methodological base of managing intangible assets as full value assets of the enterprise, which could provide significant income. The article justifies a necessity of creation of a separate structure of the enterprise’s intellectual property management structure and identifies its place in the system of enterprise management. The use of this management system does not require significant increase of personnel, that is why, due to results it ensures, its use is efficient. The task of the management system is ensuring proper fulfilment of specific functions connected with the enterprise’s intellectual property management. Moreover, the intellectual property management system plays the role of the co-ordination centre, which should ensure co-ordination of action of all components of the enterprise management system in the event when intellectual products are created or used.

Article is written in Ukrainan


Myroshnychenko Y. V., Nadolko A. V.
Managing Entrepreneurial Risks under Conditions of Instability of Economic Environment (p. 364 - 368)

The article analyses the state of an organisation under modern conditions of establishment of new competitive relations between subjects of economic activity and transition to the model of market economy, justifies urgency of studies devoted to methods of entrepreneurial risk management. The article analyses factors that influence the risk level and offers own definition of this category. The article sets the task of improvement of the systemised classification of entrepreneurial risk management methods. In the result of the conducted analysis, the authors offered an improved systemised classification of risk management methods and justifies efficiency of its use.

Article is written in Russian


Chechetova-Terashvily T. M.
Rationalisation of Management of Strategic Option of an Enterprise (p. 368 - 372)

The article analyses the state of management of domestic corporate enterprises by such features: nature of management, management functions, spheres of activity, efficiency of activity and priority directions of development. It outlines problems of non-correspondence of requirements of the highly competitive environment and existing models of management. It analyses the procedure of formation of managerial competences at the level of subjects of corporate relations, in the basis of which there is identification of their functions and criteria of efficiency of activity. It identifies a necessity of the study of managerial competences through allocation of corporate management subjects, authorities of which are outlined by goals of efficient management, protection of shareholders’ rights, ensuring observation of rights of interested persons, protected by law and international regulatory rules, ensuring modern and correct disclosure of information by all existing issues that have to do with the JSC activity. It justifies a set of measures on the search for efficient decisions on accumulation and use of managerial knowledge by means of creation of a portfolio of alternatives in correspondence with certain criteria.

Article is written in Ukrainan


Tsyurko I. A.
Model of an Ideal Head of the Personnel Department (p. 372 - 377)

The article develops a model of the head of the personnel department, which aims at the ideal one by the classification property “orientation at the work with personnel and orientation at realisation of the strategy of efficient enterprise management”. When building the model of the “ideal head” of the personnel department, the article applied a competency approach with the use of the 20 dimensions competency model. Using the method of questioning the personnel department employees, the article conducts assessment of the head of the personnel department in accordance with the 20 dimensions competency model. The article reveals strengths and weaknesses in the work of the head by the results of the assessment. The author offers to allocate four types of managers: “ideal head”, “communicator”, “formalist” and “powerful mechanism”. Differences between the presented types of the heads of the personnel department depends on how much they are oriented in their work at the work with the personnel and at realisation of the strategy of efficient enterprise management.

Article is written in Ukrainan


Stoliaruk K. S.
Development of the Role Scenario of the Personnel Management Specialist Activity (p. 378 - 383)

The article is devoted of the issues of development of classification and content of role, which are performed by personnel management specialists in their professional activity. It proves a necessity of development of role scenarios under conditions of application of the competence approach in training and practical activity. Thus, the author offers five key roles in activity of a personnel management specialist, which reflect different vectors of directions of the scenario of professional activity regardless of the performed function and position. The article specifies the following roles in the offered classification: partner, expert, communicator, consultant and curator. It presents results of a sociological study, which demonstrate the degree of co-ordination of opinions of employers and practicing personnel managers with respect to performance of roles in the sphere by their professional activity by the latter. This helps to identify a number of problems, which include the problem of availability of reserves of increase of the level of competence of personnel management specialists. This issue, in its turn, closely deals with main aspects of formation of competitiveness of the said specialists, since the degree of formation of competences is the key condition of formation of competitive advantages.

Article is written in Ukrainan


Shkurupska I. O.
Behavioural Motives of Acquisition of Solar-driven Equipment (p. 383 - 388)

The article identifies needs of the target group, namely structure of motives, which justify making a decision to buy, in order to create efficient marketing strategy of an enterprise, which sell solar-driven equipment in Ukraine. There are five segments in the domestic market of helio-systems: individual consumers, recreation industry, agrarian industry, construction and social spheres. The article allocates 15 motives of acquisition of the solar-driven equipment for these segments, the most important of which are price, availability of solar energy, alternative price and energy saving. Besides, the structure of such motives is determined for each segment individually. In order to choose specific marketing instruments in the policy of promotion of solar-driven equipment, the article identifies differences in the form of goals of use and motives of acquisition between the specified consumer segments. The article reveals certain barriers that interfere with acquisition of solar-driven equipment – low level of trust into helio-systems, conservatism of consumers, absence of free applications for consumers – overcoming which is only possible with the help of certain marketing actions.

Article is written in Russian


Yanevych M. M.
Improvement of Information and Analytical Support of Strategic Marketing Management of Confectioneries (p. 389 - 394)

The article develops and offers to introduce a mechanism of information and analytical support of strategic marketing management of confectioneries, which consists of seven components of various hierarchical levels: macro-marketing and micro-marketing environments, trade, infrastructure, consumer, resource and production and organisational components. A confectionery can justify an optimal marketing strategy within this mechanism, due to consideration of the state of external environment and its impact on internal environment with application of strategic management tools. The author identifies direction of influence of external environment components upon key business processes of strategic marketing management, reveals the nature of transformation of main qualitative indicators of marketing management by means of improvement of its information and analytical support and offers to introduce a system of quantitative indicators of its efficiency. The offered scorecard should become the basis of the methodology of assessing efficiency of information and analytical support of strategic marketing management.

Article is written in Ukrainan


BUSINESS INFORM №1-2014

Bryukhovetskaya N. Y., Khasanova O. V.
Modelling Investment Attractiveness of a Public Joint Stock Company as the Basis of Managerial Decision Making (p. 307 - 313)

The article analyses factors of influence upon investment attractiveness of a public joint stock company, which are factors by the sphere of origin. The article identifies the degree and direction of influence of the factors by the sphere of origin upon investment attractiveness of a public joint stock company; factors are divided into two groups, which could be regulated directly by society and which cannot be regulated. It justifies the necessity of modelling investment attractiveness of a public joint stock company under influence of the factors with the aim of managerial decision making of two groups of stakeholders: owners and managers, shareholders and investors. It conducts modelling of investment attractiveness of a public joint stock company using the decision tree method. It develops a decision matrix, on the basis of which the owners, managers, shareholders and investors can make decisions regarding directions of increase of investment attractiveness of a public joint stock company and expediency of initial or further investing into society development.

Article is written in Ukrainan


Dykan V. L., Posokhov I. M.
Study of International Standards of Risk Management (p. 314 - 319)

The goal of the article lies in the study of existing international standards of risk management, an important factor of improvement of risk management in domestic corporations and enterprises and development of recommendations on application of international standards in Ukraine, in particular, within the framework of building corporate systems of risk management. The conducted study shows that approaches on organisation of the process of risk management, used in standards of risk management, are of general character and differ with the degree of detailing. Their undoubted value in development of risk management in Ukraine is identification of a general direction of building corporate systems of risk management in practice. The said approaches at the national and corporate levels of standardisation in Ukraine within the framework of building corporate systems of risk management would allow improvement of risk management in corporations and enterprises. The prospect of further studies of domestic specialists in the field of risk management is development of the domestic standard of risk management with consideration of modern domestic specific features of development of risk management in Ukraine and leading foreign experience.

Article is written in Ukrainan


Tytova K. V., Baranov V. I.
Personality as a Subject of Managerial Activity (p. 319 - 323)

Psychological science, along with many other natural and social sciences, studies a person and personality, but it allocates in them its own specific aspect. The psychological science has a big number of approaches to understanding essence of the personality. Professionally important qualities are individual qualities of a subject of activity, which influence efficiency of activity and success of its mastering. The considered concepts are efforts to put in order various sociological and psychological knowledge about the personality and unite the personality theory with the theory of professional choice. The problem of professional formation of the personality belongs to actively developed psychological problems.

Article is written in Russian


Donets O. S., Filipovych K. V.
Conceptual Model of Business Situation of Attraction and Reproduction of Temporary Personnel of the Event Service (p. 324 - 329)

The article considers importance of formation of the acting system of personnel management, since personnel determines the competitive potential and competitive advantages of an organisation. It develops a cognitive model of a business situation, which helps to present the process of attraction and reproduction of temporary personnel at enterprises, which deal with organisation of large-scale events, and influence of the factors upon each other. It builds a conceptual model of a business situation of attraction and reproduction of temporary personnel of the event service and, on its basis, offers a model of decision making with the use of elements of fuzzy logic on selection of a specialist for a specific position. It allocates main characteristics of employees, which are taken into account when forming decisions regarding taking on a candidate.

Article is written in Ukrainan


Shapoval O. A.
Methodical Grounds of Managing the Product Quality Control (p. 329 - 333)

The article analyses the modern state of products quality control management. It justifies a necessity of organisation of the quality control system under conditions of uninterrupted flow line production. It reveals problems connected with a low level of the products quality control management. It forms a set of factors of internal and external environments, which should be taken into account in the process of selection of a type of managerial actions by the products quality control. It considers specific features of identification of the most important factors at an enterprise on the basis of use of the matrix of strategic SWOT analysis. It offers a procedure of identification of a general assessment of factors of influence. It analyses a mechanism of use of main conceptual models, which reflect the system nature of quality management in an organisation – quality pyramids and quality loops. It proves a necessity of application of a principally new scheme of relations between the customer and enterprise, which envisages that requirements of the quality management system focus not on control and screening of semi-finished products, but on creation of conditions that exclude rejects. It considers the role of ISO 9000 in the system of quality management, which recommend the customers to make a preliminary assessment of activity of the producing enterprise.

Article is written in Ukrainan


Yasenetskyi V. S.
Specific Features of Functioning of Exchanges as Components of the Market Infrastructure (p. 333 - 337)

The goal of the article lies in generalisation of functions of modern exchanges, analysis of specific features of the organisational and legal status of commodity and stock exchanges in Ukraine, detection of problems in exchange trade development and development of a set of measures for their solution. The article considers an exchange as a poly-functional institute that performs specific functions: organisation of regular trade with financial and tangible assets in the prescribed place and in accordance with the established rules; development of rules of exchange trade and their observance by all participants of the trade; guarantee of execution of the concluded transactions; detection, fixation and monitoring of current prices on exchange commodities. Comparison of the organisational and legal statuses of commodity and stock exchanges in Ukraine showed that stock exchanges have higher entrance barriers (organisational and legal form, minimal size of the authorised capital, order of use of profit, specific registration procedures and licensing of activity). It was found in the result of the study that underdevelopment of the exchange segment of trade in Ukraine, on the one hand, is caused by availability of system problems in the national economic system and, on the other hand, is an inhibitory factor of economic development. Measures on improvement of the state regulation of the exchange trade includes putting in order the organisational and legal status of exchanges, overcoming the existing fragmentariness of trade areas, development of mechanisms of guarantee of execution of the concluded exchange transactions and stimulation of exchanges to introduce modern electronic trade systems. The prospect of further studies in this direction is development of approaches to assessment of effectiveness and efficiency of exchange trade in Ukraine.

Article is written in Ukrainan


Tsapuk O. Y.
Procedure of Improvement of the Marketing Mechanism of Introduction of Innovation Developments (p. 338 - 344)

The article considers the modern state of the power industry and its place in the Ukrainian economy as a basis of sustainable development and competitiveness of the country with consideration of high power intensity of the national gross domestic product. It analyses barriers on the way to increase of power efficiency of the country and pays special attention to the mechanism of implementation of innovation developments and also role of investment and innovation components of programmes of power saving and development of the Ukrainian power industry. It reviews modern scientific approaches to interpretation of the “marketing mechanism” notion, considers essence of the mechanism of implementation of innovation developments in the context of interconnection with marketing and offers a new definition of the marketing mechanism of implementation of innovation developments. It offers and justifies the procedure of improvement of the marketing mechanism of implementation of innovation developments, which takes into account key determinants of external and internal environments, is based on the use of economic and mathematical methods, which allow forecasting behaviour of an industrial consumer, identification of measures on improvement of the organisational and economic provision of implementation of innovation developments and increase of competitiveness of power engineering enterprises.

Article is written in Ukrainan


Shatilova O. V.
Model of Formation of the Enterprise Business Portfolio in the Context of Ensuring Strategic Flexibility (p. 345 - 349)

The article considers urgent problems of enterprise management under conditions of external environment instability, studies problems of the enterprise strategic flexibility management. It shows that one of the efficient mechanisms of ensuring strategic flexibility is restructuring of the enterprise business portfolio in accordance with the change of the situation in the target market of enterprise functioning. The goal of the article is development of a model of formation of enterprise business portfolio in the context of ensuring strategic flexibility. The main method of optimisation of the enterprise business portfolio in the context of ensuring strategic flexibility is the use of modification of the Markowitz model of investment portfolio formation. The offered model of the enterprise business portfolio formation allows taking into account changes of external and internal environments and conducting portfolio restructuring in the event of the change of the enterprise target market situation. Prospects of further studies in this direction are detailed elaboration and formalisation of the organisational and economic mechanism of realisation of strategic flexibility at an enterprise.

Article is written in Ukrainan


Yavorska K. Y.
Strategic Marketing Business Portfolio Management through Formation of Business Areas in it (p. 350 - 355)

The article states the business portfolio could be formed not only by strategic business units, but also types of activity that support them. Thus, there is a possibility of formation of a business area through creation of the second level of aggregation in the business portfolio. The article establishes that availability of business areas provides the following advantages to an enterprise: increases its resistance to the negative impact of external and internal market factors, forms input barriers against appearance of new and development of existing competitors, preserves and protects the obtained market positions by means of formation of stable and long-term competitive advantages, increases profitability of the available components in the business portfolio, etc. The article offers a model of formation of business areas, which envisages passage through three stages: detection of the market interconnections between the business portfolio components, formation of business areas on its basis, assessment of the portfolio equilibrium on the basis of the formed business areas and final selection of business areas, which would ensure the best indicators of equilibrium. The article offers a structural and logic scheme of strategic marketing management of the business portfolio, which is based on availability of business areas. Unlike the previous ones, the content of its stages envisages the business portfolio management starting from the second level of aggregation (from the level of business areas and not individual strategic business units and supporting types of activity). The offered scheme considers three situations of business portfolio management depending on the degree of its equilibrium. The article provides a method of selection of marketing strategies of development of business areas that depend on the degree of equilibrium of the portfolio and its resource potential.

Article is written in Ukrainan


BUSINESS INFORM №2-2014

Semak B. B.
Textile Raw Material Quality and Ecological Security Management (p. 356 - 360)

The goal of the article lies in showing the role of management and marketing in formation and assessment of quality and ecological security of the domestic textile raw material and use of the obtained information for the needs of development of this raw material market and products manufactured on its basis. It was established in the result of the conducted study that the process of marketing management should be built on the basis of a deep study of needs of textile raw material and manufactured on its basis products consumers and is a key factor of successful development of the market of ecological textile in Ukraine. The article shows the role and justifies a necessity of introduction of ecological standardisation as a necessary prerequisite of formation of the system of textile raw material quality and ecological security management for manufacturing ecological textile. Further studies should be carried out in spheres of development of systems of control over the textile raw material quality and ecological security level for ensuring its correspondence with domestic and international regulatory documents.

Article is written in Ukrainan


Budnik M. M., Ponomarenko I. S.
Creating an Efficient Process of Personnel Selection (p. 361 - 366)

The article is devoted to the problem of creating an efficient process of personnel selection at an enterprise. In the course of the analysis the article shows a methodology of the process of personnel selection with consideration of various methods. The process of personnel selection is formalised in the form of a structural and logic scheme. An important aspect of building this process is correctness of selection of personnel selection methods, which are put in its basis. In order to ensure correctness of selection of the said methods, the article develops a table of characteristics of existing personnel selection methods, which allows illustrative assessment of specific characteristics of each method and select that one, which corresponds with a specific situation. In the result of the study the article underlines factors that influence efficiency of the personnel selection process and are grouped on the basis of their influence. The article develops a scheme of efficient personnel selection process in an organisation, which reflects interdependence and orientation of action of influential factors. It provides recommendations for ensuring correctness of selection of methods with the aim of creation of an efficient personnel selection method at an enterprise. Further studies in this direction would allow creation of a universal model of personnel selection, which would be efficient for selecting candidates for any position.

Article is written in Ukrainan


Honcharenko T. P.
Assessing Seasonality in the Marketing System of Industrial Enterprises (p. 366 - 370)

The article justifies a necessity of study of the issue of application of complex integral approaches in the system of assessing the influence of the seasonality factor upon the system of marketing management of an industrial enterprise, since formation of adequate volumes of sales of products for a planned period is a key factor of acquisition of competitive advantages under modern conditions of market development. The author studies existing methodical approaches to assessing influence of the seasonality factor upon the system of marketing communications of an industrial enterprise, systemises existing forecasting methods, which include studies of the seasonal component and generalises the Box – Jenkins models. The article makes a conclusion that the analysed methods give a possibility to reveal the seasonal component of volumes of realisation of the manufactured product and form forecast in the system of marketing of an industrial enterprise, but they need some practical examination and formation of a modern approach, which would take into consideration real conditions of functioning of domestic industrial enterprises.

Article is written in Ukrainan


Ivanova A. I.
Marketing Innovations in the Context of Interaction of Enterprises of the Production and Service Sphere on the Basis of Use of Outsourcing (p. 371 - 377)

The goal of the article lies in development of a methodical approach to identification of expediency of transfer of the production enterprise equipment maintenance to outsourcing, which would consider specific features of the servicing production and degree of its influence upon basic production processes. The existing approaches to identification of expediency of transfer of functions and business processes of an enterprise to outsourcing were systemised by the classification feature of the method type, on the basis of which the approach is built and advantages and shortcomings of each of them are marked out. The article establishes that this grouping could be used as a set of alternatives on justification of introduction of outsourcing into the practice. In accordance with the goal of the study the article builds a methodical approach to identification of expediency of transfer of the production enterprise equipment maintenance, which is based on a comparative analysis of integral ratio of efficiency of own maintenance service and efficiency of maintenance service of outsourcing companies and which takes into account main parameters of functioning and degree of influence of the servicing production upon main business processes. The developed methodical approach could be used as a tool of expansion of sales markets of the service sphere enterprises by means of assessment of needs of customers and establishment of the target-oriented market segment.

Article is written in Ukrainan


Denysenko I. P.
In Some Components of Enterprise Management Quality Improvement (p. 377 - 381)

The article analyses factors of influence upon efficiency of the organisation management system. In the result of the study the article identifies components of management quality provision as a condition of achievement of manageability and high level of organisational perfection by an enterprise. The article formulates principles of ensuring balanced development of an organisation. The prospect of further studies in this direction is formation of the national management model, which would rest upon the already existing anticipatory competitive advantages in humanitarian and geo-economic spheres and would facilitate effective modernisation for achieving a high level of organisational perfection of enterprises in general.

Article is written in Ukrainan


Sarychev D. O.
Created Value as a Key Indicator of Successful Project Realisation (p. 382 - 386)

The goal of the article is development of a universal approach to project management, based on maximisation of the created value for key project beneficiaries: customer (consumer) and organisation – project executor. Generalising theoretical and empirical achievements of the project analysis, the article considers main approaches to identification of the project success criteria and results of the study of practice of the project management in the context of effectiveness of achievement of the projects target parameters. The article presents the author’s approach to project management, oriented at maximisation and balancing the value for the customer and organisation – project executor. It offers a model for determination of the project current value based on the weighted sum of values of the project target parameters – identified as basic components of a successful project. The prospect of further studies in this direction is development of methodical recommendations by implementation of the value oriented concept into the system of process project management of an organisation.

Article is written in Ukrainan


Slastianykova A. I.
Mechanism of Formation of the Resource Potential of the Management and Organisation Enterprise Development: Strategic and Tactical Aspects (p. 386 - 391)

The article considers influence of factors – reasons of origination of crisis phenomena – upon resource potential with the aim of study of management and organisation enterprise development. It identifies that correlation of managed and unmanaged processes at an enterprise is achieved only through correct selection of tactical and strategic orientation, which should take into account specific features of various types of crises, and also the process of their deployment and ways of prevention and elimination. The article generalises influence of factors – reasons of origination of crisis phenomena – upon resource potential with the aim of study of the management and organisation development of an enterprise and building a mechanism. It improves a mechanism of formation of the resource potential of the management and organisation development of an enterprise at tactical and strategic levels. It allowed finding out that managerial impact on formation and maintenance of key factors influences the formation, management and application of the enterprise resource potential.

Article is written in Ukrainan


BUSINESS INFORM №3-2014

Doronin A. V., Syerikov D. O.
Spiral Dynamics of Consciousness. Possibilities of Use by Collective Managers (p. 364 - 371)

The goal of the article is showing a possibility of solution of the problem of reduction of human efficiency in the information society by means of growth of psychological load. Methodological grounds of the study are ideas of the American psychologist Clare William Graves, who, while developing the Abraham Maslow theory, created a system theory of evolution development of human consciousness, which determines human behaviour. Based of systemisation of conclusions of C. Graves and his followers the article formulates a hypothesis about expediency of use of spiral dynamics ideas for identifying reserves of strengthening of influence of the collective manager upon labour behaviour of subordinates. Test of hypothesis shows that, apart from diagnostics of the sources of activation of individual labour behaviour, the theory of spiral dynamics allows identification of reserves of formation of collective consciousness and solidary labour force of a creative collective. Their use creates a basis of intensification of processes of intellectualisation of the organisation capital. In order to ensure these changes it is necessary to find mechanisms of changing external environment, which sets principally new tasks and requires principally new strategies of their solution.

Article is written in Russian


Otenko I. P., Preobrazhenska O. S.
Analysis of Specific Features of International Standards of Personnel Security of an Enterprise (p. 371 - 376)

The article marks out components of personnel security of an enterprise, outlines processes of personnel management, which correspond with conditions of security of life and labour, competent, socially protected professional activity, availability of the acting system of motivation and stimulation, and possibilities for corporate conflicts resolution. The article presents basic standards, rules and legislative acts that regulate ensuring personnel security. It analyses specific features of application of standards with respect to: life security and labour protection culture at an enterprise, including managerial systems and practice, behaviour of personnel at working places and also intellectual component of personnel security, which envisages that personnel has knowledge and competences that assist in achievement of strategic goals of an enterprise.

Article is written in Russian


Chornii H. M., Mishchenko I. A., Faychuk О. M.
Alternative Analysis of Classifications of Universal Managerial Functions (p. 376 - 380)

The article is devoted to theoretical justification of classification of general managerial functions. Critical analysis of scientific works of eminent specialists in management gave a possibility to find out that classification of functions of the subject of management should be based on the objective cyclic change of the state of information by three stages: appearance of information, its concentration and transformation into a programme of specific actions. The article offers a classification model of the integrated managerial activity in social and mixed systems, which includes differentiation of managerial functions into three orders. Providing information, decision making and realisation of the decision are functions of the second order (basic) in this model, while accounting, analysis, goal setting, planning, organisation, management and control – are, consequently, functions of the third order (derivatives). The article considers one specific example from management practice with the aim of verification of the author’s opinion regarding the processed classification of managerial functions.

Article is written in Ukrainan


Derevianko O. H.
System of Enterprise Reputation Management (p. 381 - 386)

The article offers a system of enterprise reputation management directed at increase of economic benefits from formation and maintenance of high reputation in the result of maximisation of the volume of the incoming cash flows of the enterprise and also their duration and stability. It proves that reputation management, which allows achievement of economic goals of the enterprise, should be directed at key groups of stakeholders: growth of products sales is ensured by consumers, growth of internal stability – by enterprise personnel, growth of external stability – by society, including authority bodies, growth of business value – by investors, owners and partners. The article describes components of the system of enterprise reputation management, the degree of development of which are determined by three vectors: interaction with stakeholders and level of their feedback: messaging, informing, convincing and attracting; activity of the used instruments of reputation management, regularity and intensity, and also quantitative indicators of their application within the framework of directions of the product PR, corporate PR and IR, internal PR, GR and PR&CSR; level of organisational pre-requisites (functional, system and strategic) of the system of reputation management.

Article is written in English


Ziukova A. O., Zyukova I. O.
Marketing Study of the Use of Internet Opportunities as a Pre-requisite of Innovation Development (p. 386 - 390)

The goal of the article lies in the study of Internet opportunities for ensuring innovation development and increase of economic growth of market subjects. The article uses marketing instruments of the study of opportunities of Internet technologies. In the course of the content analysis the article considers evolution of the Internet market and the broadband access in general and its segments, reveals tendencies of development, identifies directions of use of Internet opportunities both for B2B and B2C markets. The article studies the competitive situation in the Internet access market in Ukraine. It shows main players in the market and their competitive strategies. It lists main operators of the Internet access market in the city of Kryvyi Rih. The conducted poll among the city communication operators and clients (consumers) of telecommunication services (1000 respondents) provided grounds to understand vision of the future market of Internet technologies by operators and consumers. The article identifies a new vector of relations of the subjects of business processes. It shows that the effect of use of Internet technologies lies in acceleration of business processes, overcoming transaction barriers and strengthening competitive positions.

Article is written in Ukrainan


Koiuda V. O., Mazko T. I.
Results of Diagnostics as the Basis of Development of the System of Engineering Enterprise Marketing (p. 391 - 396)

The article considers actualisation of diagnostics of the marketing system (MS) of an engineering enterprise as the most important sub-system of the enterprise and priority of use of the results of this diagnostics for improvement of development of MS and economic subject in general. It identifies main elements of results of assessment of MS of an engineering enterprise for building a model of its development as an enterprise component in the market competitive environment. It characterises components of analysis of the results: enterprise MS assessment by selected objects of assessment (product, price, sales, promotion, and organisational structure of the marketing system); generalised assessment of MS; detection of influence of latent factors upon the marketing activity; and modelling stable functioning and development of engineering enterprise MS. Quality of these results significantly depends on information provision of the engineering enterprise MS and is a basis for development of a set of measures for increasing efficiency of functioning of the system at the enterprise under conditions of activation of its marketing activity.

Article is written in Ukrainan


Shatokhin A. L., Ihnashkina T. B.
Essence and Component Elements of the Mechanism of Management of the Enterprise Economic Security (p. 396 - 402)

The article contains analysis of existing views regarding definition of the “mechanism” notion. All types of definitions, which were found in the scientific literature, were systemised by essence and common and distinctive features, advantages and shortcomings were revealed. The first block contains definitions of the business mechanism, the second – definitions of the economic mechanism, and the third – definitions of the management mechanism. On the basis of the conducted study the article marks out main features of the “mechanism” notion in the economic theory: systemacy, organisation, independence, integration and complexity. The article underlines differences between the mechanisms of anti-crisis management and economic security management. Based on the conducted analysis the article offers a structure of the system of economic security management and mechanism of economic security management of an enterprise and studies their elements. It formulates own definition of the enterprise economic security management mechanism notion.

Article is written in Ukrainan


Yarym-Agayev O. M., Debela G. O.
Formation of Marketing Activity on Organisation and Support of a Corporate Site of Companies That Operate in the Consumer Market (p. 402 - 406)

The article considers main issues of organisation of Internet marketing at small and medium enterprises of Ukraine, shows a necessity of development and marketing support of the site and provides recommendations on development, implementation and maintenance of corporate sites for marketing and advertising managers. The article considers such directions of operation with the site as analysis of sites of competitors, development of a corporate site, information provision of the site, site indexation and its promotion in search engines, placing site links at information portals, creation of pages in social networks, work at forums, information mailings, operation with site analytics and ensuring feedback with the site visitors. The listed recommendations would allow increase the site image, attract new clients, organise efficient co-operation with specialists on development and promotion of the site and achieve the maximal effect from this source of advertisement and sales.

Article is written in Russian


Golodniuk O. S.
Formation of the Innovation Component of Marketing Technologies of Enterprises That Produce Mineral Waters (p. 407 - 412)

The article considers main marketing technologies of building competitive advantages by enterprises that produce Ukrainian mineral waters. It considers individual innovations of the conceptual (eco-marketing) and applied (branding, benchmarking and competitive reconnaissance) nature with consideration of their significance for participants of this market. It offers directions of increasing the innovation component of topical marketing technologies with the aim of implementation of their results into management of competitive advantages of enterprises. It draws a conclusion about a necessity of: reducing evident and growth of a number of latent competitive advantages, based on intellectual technologies, and also development and realisation of a conceptual model of providing marketing innovations in the system of managing competitive advantages of enterprises; and formation of the system of monitoring marketing innovations with the aim of development of additional services and means of building competitive advantages of enterprises that produce mineral waters.

Article is written in Ukrainan


BUSINESS INFORM №4-2014

Kniazieva N. O., Lozovska H. M.
Marketing Instruments of Introduction of a Socially Important Innovation Service (using the Example of the National Digital Television) (p. 424 - 431)

The goal of the article is development of marketing instruments of introduction of socially important innovation services using the example of the national digital television (NDTV). The article identifies the role of television services in the society as socially important. The authors analyse existing solutions in the sphere of development of marketing instruments. Based on the analysis of methods of study of the market of services, the article justifies selection of the most expedient one, which allows fast obtaining of knowledge about the situation in the market of television services. Based on questionnaire studies the article develops marketing instruments for introduction of the national digital television for various categories of consumers. These instruments allow development of specific strategic marketing solutions for each category of NDTV users, justification of sources of financial support of socially unprotected strata of the population for purchasing decoders and also outlining main directions of the information campaign for introduction and circulation of the interactive television as the most prospective one in the market of television services.

Article is written in Ukrainan


Kniazieva E. A., Novitskaya S. S.
Introduction of Controlling Into Activity of Major Enterprises for Increase of their Competitiveness (p. 432 - 436)

The goal of the article lies in identification of ways of optimisation of the organisational structure of a major enterprise by means of introduction of a controlling department for increasing its competitiveness in the market (using the example of the state mail service enterprise). The article considers the modern state of development of competitiveness in the market of mail services. It justifies expediency and provides pre-requisites, motives and goals of introduction of a controlling department into activity of a major mail service state enterprise. It marks out principles of functioning of the controlling system and factors that influence introduction of controlling. The prospect of further studies is identification of optimum volumes of information flows for efficient functioning of the controlling service.

Article is written in Ukrainan


Hugul O. Y., Zinchuk D. M.
Neuromarketing as an Instrument of Study of Behaviour of Consumers in the System of Marketing Innovations of an Enterprise (p. 437 - 440)

The article reveals the essence of marketing innovations of an enterprise. It shows that marketing innovations should be formed at two levels – conceptual and instrumental. As for the conceptual level, it is expedient to introduce the concept of innovation development of marketing, along with the existing ones, which would ensure realisation of innovations at the level of marketing instruments. The article identifies the main goal, subject and directions of use of neuromarketing. It justifies expediency of use of the results of the study of behaviour of consumers with the help of neuromarketing instruments. The article analyses development of neuromarketing technologies by foreign companies and their use in the practice of activity of domestic companies.

Article is written in Ukrainan


Koval T. O., Yakhkind V. P.
Study of Marketing of Partner Relations as an Instrument of Enterprise Strategic Management (p. 441 - 448)

The article analyses the modern state of changes in the sphere of functioning of enterprises and identifies a necessity to develop namely this direction of the economic science, which are as follows: onrush of the service sphere – a sharp decrease of the role of production and considerable increase of the role of services has taken place in the economy (especially in developed countries) during the past twenty years; changes in the sphere of quality management – transfer of enterprises to the complex quality management causes a necessity of involvement of both suppliers and customers in these programmes and requires establishment of long-term relations with all subjects of the marketing infrastructure; growth of complexity of relations – in the result of technological innovations the company notion is modified and its boundaries diffuse and a number and complexity of relations with external partners increase; and development of information technologies – majority of modern information systems appeared in the result of inter-firm interaction. Scientists emphasise topicality of active development of relations between business partners in many works and, first of all, due to a possibility of achievement of competitive advantages of an enterprise, which is based not only on own capabilities, but also capabilities of business partners, which together form a chain or network, within which this enterprise functions. A need in going outside the limits of the enterprise and in formation of long-term relations with other enterprises arises due to a necessity of increasing efficiency of functioning. Establishment of partner relations gives a possibility of use of abilities, skills and resources of other companies. Such changes in the modern economy facilitate introduction in practice and development of the theory of relationship marketing.

Article is written in Ukrainan


Shabelnyk T. V.
Mechanisms of Business Processes of Marketing-Oriented Management in the Pharmaceutical Market (p. 449 - 453)

The article conducts analysis of mechanisms of business processes of marketing-oriented management in the pharmaceutical market and identifies its specific features. It analyses the following mechanisms of business processes of marketing-oriented management in the pharmaceutical market: marketing studies of the pharmaceutical market, formation and management of pharmaceutical services, management of price formation of pharmaceutical goods, strategic marketing-oriented management of a dynamic range of pharmaceutical goods, management of dynamic reserves of pharmaceutical goods, management of transportation of pharmaceutical goods, and system of support of decision making in business processes of marketing-oriented management. Specific features of the above listed mechanisms of business processes are as follows: mechanisms of marketing-oriented business processes of the pharmaceutical market function both serially and simultaneously; outlets of one could be inlets for another; and mechanisms of marketing-oriented business processes of the pharmaceutical market cannot function without each other – efficiency of each of them depends on efficiency of realisation of other business processes. The article also specifies topical tasks of marketing-oriented management of the pharmaceutical market, a necessary condition for realisation of which is development of special methods and models.

Article is written in Ukrainan


Morhun H. V.
Strategic Controlling as a Subsystem of Strategic Management (p. 453 - 459)

The article generalises theoretical approaches to definition of the “controlling” notion, which reflect evolution of the controlling theory and supplement each other, focusing on various aspects of the target direction of controlling in the system of management. The article conducts a comparative analysis of features of main directions of controlling – strategic and operative, which quite closely interact with each other in the process of realisation of management functions. The article systemises determining characteristics of the mechanism and concept of strategic controlling, which consist of goals, tasks, principles, functions, strategies, methods, instruments, technologies and practice of its realisation. The article justifies urgency of introduction of strategic controlling in the system of strategic management. It offers definition of “strategic controlling” as a coordination-controlling and analytical-information subsystem of strategic management. Such an approach allows specification of the essence of strategic controlling and clarify the mechanism of ensuring and realisation of its functions.

Article is written in Ukrainan


Kobets S. P.
Strategic Management of Competitive Sustainability of Engineering Enterprises on the Basis of Innovation Development (p. 460 - 464)

The goal of the article is development of a model, identification of the essence and content of stages of the engineering enterprise competitive sustainability strategic management. In the result of the study the author offers a model of the engineering enterprise competitive sustainability strategic management, which assumes execution of the following stages: 1st stage - enterprise competitive sustainability strategic analysis; 2nd stage – adjustment of the mission and goals of the enterprise and identification of long-term goals of formation of the enterprise competitive sustainability; 3rd stage – development of a strategy of ensuring enterprise competitive sustainability on the basis of innovation development; 4th stage – development of a strategic plan of formation of enterprise competitive sustainability on the basis of innovation development; and 5th stage – realisation of the strategy of ensuring enterprise competitive sustainability and strategic control. The article describes the content of each stage of engineering enterprise competitive sustainability strategic management. Realisation of the process of engineering enterprise competitive sustainability strategic management on the basis of innovation development would allow, pursuant to the proposed model, ensuring complex solution of the problem of formation of enterprise competitive sustainability and would increase the level of justification and consistency of the strategic decisions made.

Article is written in Ukrainan


Syrotynska N. M.
Innovations and their Marketing Support (p. 465 - 469)

The article studies the issue of marketing support of innovations at engineering enterprises. Analysing, systemising and generalising scientific works of many scientists, the article justifies main features of innovation marketing, considers competitive marketing strategies of enterprises depending on volumes of the products sales market, studies stages of the process of perception of innovations by various groups of consumers, and forms criteria that determine demand on innovations. In the result of the study the article offers definition of the “innovation marketing” notion and identifies tasks of innovation marketing at various stages of introduction of innovations for domestic engineering enterprises. The prospect of further studies in this direction is strategic planning of innovation marketing at engineering enterprises.

Article is written in Ukrainan


BUSINESS INFORM №5-2014

Gryneva V. N., Yavdak M. Y.
Assessment of the Level of Functional Completeness of Fulfilment of Managerial Tasks in the System of Operation Activity Planning (p. 380 - 384)

The article is devoted to the study of problems of management in the system of planning operation activity. It identifies circumstances due to which the enterprise operation activity planning system should take into account a wide range of requirements and restrictions connected with variability of processes of operation system functioning. It offers a methodical approach to assessment of the level of functional completeness of fulfilment of managerial tasks in the system of planning operation activity, which, unlike the existing ones, is based on structuring functional works and tasks, performed by individual components of the enterprise operation activity planning system, which allows increase of validity of distribution of managerial works by subdivisions and executives that are responsible for their fulfilment. Calculation of the integral indicator allows establishment of the problems that exist in the sphere of organisational support of operation activity planning. The article identifies measures of improvement of organisational support of cost management at engineering enterprises.

Article is written in Ukrainan


Vasiutkina N. V.
Influence of External Environment upon Components of the System of Aviation Enterprise Management (p. 384 - 389)

The goal of the article is the study of main constraining factors of development of aviation enterprises, identification of components of influence of external environment upon development of aviation enterprises, justification of directions of influence of the external environment of an enterprise upon elements of the system of management of its development. The article analyses main factors that constrain development of aviation enterprises by three levels: institutional, infrastructural and economic. It identifies most topical issues that require solution at different levels. It justifies influence of external environment upon elements of the enterprise management system in four key directions: institutional-imperative, resource, market-competitive and technological-informational. It proves that permanent monitoring and control of technological-informational and market-competitive impact of external environment become more and more important for ensuring sustainable development since these factors result in making decisions with respect to adjustment of goals and missions of enterprises.

Article is written in Ukrainan


Zharska I. O.
Marketing Provision of Functioning of an Educational-training Enterprise (p. 390 - 395)

The goal of the article is improvement and further development of methodical grounds of formation of an educational enterprise. The article generalises experience of Odessa National Economic University in formation of an educational-training enterprise on the 1C Accounting 8.2 software platform. The article identifies goals of creation of a marketing block of an educational enterprise and scenarios of its conduct. It develops an algorithm of formation of an information base of an educational enterprise, which consists of three main stages. It offers a system of instruments of the communicative policy, which should be used by a newly established educational enterprise for increasing its volumes of sales and calculates costs of communicative measures for the first quarter of the year. It offers a list of works that have to be done by students during their practice in the marketing department of the educational enterprise. It shows directions of communicative links of the marketing department with other subdivisions of the developed enterprise. It shows that in the result of their practice at the educational enterprise the students would have an opportunity to perform tasks that are very close to real tasks of economists at enterprises and acquire skills of work with real forms of primary documents. The prospect of further studies in this direction is development of the system of incoming and outgoing reporting individually for each position and system of criteria of assessment of efficiency of work of students at the educational enterprise.

Article is written in Ukrainan


Sytnik N. I.
Factors of Transfer of Tacit Knowledge in Knowledge Management Systems (p. 396 - 402)

The article is devoted to analysis of specific factors of transfer of tacit knowledge in the knowledge management systems. It shows that barriers of transfer of tacit knowledge are connected both with the process of provision of knowledge by its carrier and with the process of catching and perception of knowledge by its potential recipient. The article differentiates six barriers of transfer of tacit knowledge, namely: unawareness of availability or value of tacit knowledge by its carrier and (or) recipient; low motivation of the knowledge carrier to its externalisation; low motivation of the knowledge recipient to its perception; communicative barrier; objective complexity of codification of tacit knowledge by its carrier; and complexity of perception of knowledge by the recipient. Essential differences of the marked barriers should be taken into account when choosing specific means and instruments of transfer of tacit knowledge in the organisational environment. The article offers practical recommendations directed at overcoming the said barriers, introduction of which would facilitate increase of efficiency of transfer of tacit knowledge and functioning of the knowledge management systems in general.

Article is written in Russian


Shabelnyk T. V.
Models and Methods of Managing the Range and Promotion of Pharmaceutical Goods (p. 402 - 406)

The article analyses existing models and methods of managing the range and promotion of pharmaceutical goods and marks out their advantages and shortcomings for solution of specific tasks of management. Pharmaceutical enterprises have the problem of identification of optimal methods and models of managing the range and promotion of pharmaceutical goods in a specific market situation as a result of permanent expansion and dynamic changes of the market range of pharmaceutical goods. Each specific method is used for solution of a specific local task. There is no universal mechanism today, which would combine processes of making managerial decisions from the stage of formation of the range of pharmaceutical goods until the stage of provision of pharmaceutical services for optimisation of the structure of the range of pharmaceutical goods and reduction of trade costs. Thus, there is an objective necessity in development of new methods and models of optimal management of the range and promotion of pharmaceutical goods.

Article is written in Ukrainan


Shevchenko O. L.
Brand in the Context of Integration of Needs, Motives and Emotions (p. 407 - 412)

The article is devoted to the study of issues of creation and development of brands in the direction of mutual influence of such marketing categories as needs, motives and emotions. The author underlines and proves the dominating role of the said categories in building a relevant brand structure, taking into account availability of both material and mental components in it. The article studies and justifies the brand essence as an aggregate of rational, emotional and behavioural relations that are formed between the brand and consumer. It describes and analyses essence of primary and secondary needs of the consumer, which determine specific features of consumer choice and perception. It studies classification of consumer motives on the basis of their specificity and ambiguity of manifestations in real life. It studies the role and significance of emotions in building fundamental blocks of the brand and their connection with consumer needs and motives. It offers the brand structure on the basis of integration of all the said components and formulates relevant conclusions.

Article is written in Ukrainan


Gileta Y. I.
Urgent Problems of Import Substitution and Practical Value of Cluster Analysis in Improvement of Marketing Activity of Domestic Pharmaceutical Enterprises (p. 413 - 418)

The goal of the article lies in identification of urgent problems of import substitution and practical value of cluster analysis in improvement of marketing activity of domestic pharmaceutical enterprises. The article analyses indicators of activity of pharmaceutical enterprises of Ukraine in 2011, conducts cluster analysis of their activity, and provides a dendrogram of cluster analysis of activity of pharmaceutical enterprises. The article contains an essential characteristic of the pharmaceutical market of Ukraine. It proves a necessity of solving the problem of import substitution through expansion of economic environment of functioning of business co-operation of participants of the pharmaceutical market. One of the efficient instruments in the marketing analysis is a cluster analysis, the results of which are approbated for 19 pharmaceutical companies. It is expedient to consider the formed clusters in the context of increase of efficiency of production of each enterprise through co-ordination of joint research and development works and pre-investment marketing studies.

Article is written in Ukrainan


Tovma O. A.
Assessment of Business Reputation of a Trade Enterprise as an Object of Management (p. 418 - 422)

The goal of the article is justification of a necessity of assessment of business reputation of trade enterprises for their further management and revelation of main tendencies of development of trade networks of Ukraine in this direction. The article studies quantitative and qualitative methods with the help of which goodwill is calculated. Based on this the article reveals the following groups of economic assessment of business reputation: methods that are based on income assessment, which is caused by availability of a brand, and also market and comparative methods. The article offers to study business reputation of an enterprise through calculation of goodwill by the method of excessive profits (income approach) and also identification of its advantages and restrictions in use. It calculates goodwill of trade network enterprises of Ukraine and analysis of its dynamics for 2009 – 2012. It shows reasons of absence of interest of entrepreneurs in increase of business reputation through calculation and analysis of goodwill.

Article is written in Ukrainan


Gryshchenko D. G.
Analytical Method of Assessment of the State of Personnel Marketing at an Enterprise (p. 423 - 427)

The article considers possibilities of application of marketing elements in the enterprise personnel policy. It presents the author’s methods of assessment of the existing state of the personnel marketing at an enterprise, which are based on three key aspects: objectivity, simplicity and complexness of the approach. Objectivity lies in the statistical nature of data, which eliminates the need in additional aspects, which often contain a subjective position. Simplicity manifests itself in a small number of factors that are analysed: fluctuation of personnel, competence of personnel, development of employees, age structure of personnel, and excess of growth of labour productivity over the growth of average wages. The said factors give a possibility to assess the general state of the personnel policy at an enterprise, which ensures complexity of the approach. The article identifies the algorithm of assessment, which is universal for enterprises from various branches of industry. It presents results of approbation of the proposed methods at food industry enterprises of Ukraine, which show that the enterprise size and branch of activity do not exert a significant influence upon the state of personnel marketing. The obtained results show that the state of the personnel sphere at Ukrainian enterprises corresponds with the middle and lower than middle levels. This should stimulate development of the qualitatively new level in management of human resources – personnel marketing.

Article is written in Ukrainan


BUSINESS INFORM №6-2014

Ustenko A. O.
Task Management Subsystem (p. 360 - 364)

The target subsystem of the enterprise management system comprising a mission and system goals necessary for the maintenance of the mission were considered. Objectives of the enterprise can be studied at three levels: local (target separate structural unit of socio-economic system), system (corporate) - level objectives of socio-economic system and the system-wide (in the external competitive environment, the basic idea – adapting to its socio-economic system). Proposed factor-parametric approach to the representation of the target subsystem, the basic idea is as follows: a holistic system as a set of components whose interaction generates new (integrative, system) quality not inherent in its formation, very tentatively can be described as a certain set of "factors", then there's a reason the driving forces of its existence, life, each of which is characterized by a certain system of "parameters", that is being measured permanent features and properties "factor" (meaning common terms describing essentially the components, their properties and features that are used in Property Description of factors and their parameters in a particular manufacturing process. concretely illustrated by the analysis of the target subsystem enterprise management system.

Article is written in Ukrainan


Trygub O. V.
Organizational Aspects of Risk Management in the Provision of Leasing Services (p. 365 - 372)

The paper substantiates the need to improve the effectiveness of risk management in the leasing market of Ukraine in modern conditions. Verified and clarified the essence components of risk management in the provision of leasing services. The main stages of implementation of the risk management system in leasing activity were identified. In order to systematize the risks to which participants may be subject to a leasing transaction, the author presented a private data classification of risks and identification of risks carried out at each stage providing leasing services. The need for the development and adoption of the National Commission was emphasized, subject to state regulation in the field of financial services markets, in collaboration with representatives of the domestic leasing business industry standards of risk management for leasing companies. In order to enhance financial stability and reliability of domestic lessors the attention was focused on the necessity of sharing the international standards of risk management in the provision of leasing services in domestic leasing market. It was suggested to begin work on creating a reference base for leasing transactions, forming a body of information for the indicators of the probability of default of the lessee, the estimated amount of losses in the event of bankruptcy, and the optimal amount of capital of the leasing company, given the level of risk of the transactions.

Article is written in Ukrainan


Kuzmin O. Y., Zhezhukha V. Y., Gorodyska N. A.
Establishing Structure of Engineering Duties during the Implementation of Engineering Projects (p. 373 - 377)

The purpose of this paper is to develop a method of establishing the structure of engineering payments while implementing engineering project based on an efficient mathematical apparatus and allows you to choose the optimal ratio of initial and periodic engineering payments depending on the willingness of an engineering company to risk in order to obtain the expected economic effect of the engineering project. The differences between the pricing of the engineering product in Ukraine and in the economically developed countries were described. The process of making management decisions on pricing in engineering activity from a position of uncertainty, certainty and risk was considered. It was defined that engineering companies make managerial decisions regarding the structure of engineering fees at risk during the implementation of engineering projects. The possibility of using different concepts of managerial decision making under risk was considered. The study proved the usefulness of theory of games in making management decisions on the establishment of structures of engineering payments at risk. An appropriate conceptual and terminological apparatus of this theory with its projection on the operations of the engineering company was characterized. As a consequence, the task of establishing the structure of engineering payments for implementing an engineering project is presented as a game of an engineering company and environment of engineering services customer, which directly affects the results of the engineering project. The stages of application of theory of games to set the engineering payment structures for implementation of engineering projects were outlined, and also a corresponding method was suggested and the possibility of its practical application was considered. The prospect of further research on the issue is to consider the use of alternative concepts of theory of games for managerial decision making under risk when setting the structure of engineering payments.

Article is written in Ukrainan


Glushchenko A. M.
The Concept of Change Management in a Metallurgical Plant (p. 378 - 385)

Each company operates in the face of constant changes in the environment, which should be considered by the enterprise management system. The purpose of this article is to develop the concept of change management at metallurgical enterprises based on classical principles of management. By systematizing the existing views the article clarifies the definition of the category "change management." The relation between change management and general management approaches highlights the functions that subjects and objects of change management, justified purpose and expected outcomes of management. The article names the analytical tools to track changes and evaluate their results. Separation of the principles of change management into general ones that apply in any management process and are applied to reflect the specific management changes was made. The methods of change management offered their classification. The prospect of further research in this direction is the development of concepts of change management for companies in other industries depending on their problems and development goals.

Article is written in Russian


Korchagina G. A.
Selecting Indicators for Assessing the Professional Culture of Management Personnel of the Enterprise (p. 385 - 389)

The purpose of this paper is to identify indicators that can be used to evaluate the professional culture of managerial personnel in the enterprise. This assessment will identify strategic directions for the formation of the professional culture of management personnel, thus improve the enterprise management level and to strengthen the enterprise culture. The study using the expert method identified indicators for assessing the professional culture of managerial personnel. The prospect of further research in this direction is to determine the general indicator for the reduction of available information and identify a certain level of professional culture of managerial personnel. Research in this area will allow the managerial personnel to determine the level of its professional culture, the way of its development to increase the investment attractiveness of the company and establishing business ties and more successful enterprise.

Article is written in Russian


Stepanova E. R.
Stimulation of Plant Personnel under the Economic and Political Crisis Conditions (p. 390 - 393)

The aim of the article is to study the features of incentives for organization’s staff during the economic and political crisis. In the analysis of the main aspects of incentives for staff the areas in which management is advisable to conduct expansionary policy have been allocated. It was proposed to introduce enterprise anti-crisis program, which will balance the costs of financial incentives for staff with the profit of an enterprise. In addition, its main purpose is to structure the actions of management and staff in terms of economic and political instability. The prospect of further research in this direction is to determine the most appropriate forms of material and moral incentives, the use of which will reduce turnover and increase the level of staff loyalty.

Article is written in Ukrainan


Somov D. O.
Strategic Enterprise Management: Western European and Ukrainian Approaches (p. 394 - 398)

The article describes the main stages of the strategic management theory. Current trends of strategic enterprise management systems were studied. The factors influencing the formation of strategic management systems of Western European and Ukrainian companies were defined. The relationship of organizational capabilities with a sustainable competitive advantage was shown. The main directions of development of strategic management systems in Ukrainian enterprises were set.

Article is written in Russian


Orlov P. A.
Some Aspects of Marketing Development and Problems of its Social Responsibility (p. 399 - 404)

The article describes the main directions of development of marketing through the use of information technology, the Internet, mobile telephony, as well as problems of its social responsibility. The concept of social responsibility of business entities with a focus on the inadmissibility of tax evasion, as well as the need to practice socially responsible marketing was introduced. The examples show the cases of marketing social irresponsibility in industrialized countries and in Ukraine, including via the Internet, mobile telephony and Internet shops. It is proved that the concept of socially responsible marketing on a large scale can be realized only whith the proper state regulation of the economy, and not only on the basis of the political consciousness of the owners of enterprises and social initiatives. The conclusion was made that in countries which economies are not able to provide the appropriate level of state regulation of the economy and its social orientation, the population is doomed to socially irresponsible business entities, moral and physical degradation and even extinction.

Article is written in Russian


Zharska I. O., Zinkovska D. V.
Features of the Study of Educational Services Consumers Behavior in the Internet Environment (p. 404 - 412)

The article aims at the improvement of methodical bases of consumer behavior research of educational services in the Internet environment. This article discusses and systematizes approaches of different authors about the nature of the concept of "educational services", as well as its proposed generic definition. The approach to the classification of the needs of consumers, as well as a classification of the needs of consumers of educational services was systematized, which includes two categories – major and minor requirements. A plan of studies of the behavior of consumers of educational services in the Internet environment was proposed, which includes two phases, as well as shows the most effective tools for conducting such a study. The necessity to use not only the traditional tools of advertising to promote the higher education institution, but also Public relations was grounded. The prospect of further research in this direction is the development of a universal study plan of the consumers’ behavior of educational services in the Internet environment with all the features of this area and uses it to improve the effectiveness of marketing activities of higher education.

Article is written in Ukrainan


Tsarova T. O.
Assessment of Technology Competitiveness: a five-level model of the Technology as a Commodity (p. 413 - 418)

The purpose of this paper is to develop a model product "technology" for the effective control of the technology as a commodity in a market economy. Also a matrix of competitiveness estimation technology based on this model was developed. To achieve the objectives of the study such methodological approaches and methods were used, as systematic and structural approach, which allowed us to determine the composition and the essential connection between five models of technology as a commodity (an idea how to implement a logical, physical, organizational and legal ways to implement technology); methods for summarizing, comparisons and analogies, which permitted us to analyze the existing models in the product marketing and product analysis of the experience for an object such as technology; as well as analysis and synthesis, which made it possible to develop a matrix for estimation of technology competitiveness. This has led to a five-level model with structured rationale and characteristics of the content of each level. This model reveals the features of the analysis techniques in the context of its use by the potential consumer, taking into account all its components and features of the transfer and implementation into production. Features include the introduction and use of all the components and situations: from idea goods, as a response to the basic needs of consumers of legal support to the transfer of such synthetic object, such as technology, which may consist of intellectual property objects of different nature (industrial design, patent, trade mark etc.). Development provides an opportunity to perform a more precise and qualitative assessment of the market attractiveness and competitiveness of the technology as a product that is relevant to the rapid development of technology market.

Article is written in Ukrainan


Titova K. V.
Problems of Improving the Strategic Management of Trademark Portfolios in the Frozen Products Market Enterprises in Ukraine (p. 419 - 425)

The paper analyzes the effectiveness of the process approach in determining the principles of the departments of the enterprises of the frozen convenience foods sector. The study identified problems specific to domestic enterprises in the industry of frozen products, proposed appropriate measures, namely, the organizational structure was modified in terms of the requirements of modern marketing management. The proposed transformation of the organizational structure will increase the efficiency of business processes quality control of raw materials and finished products, as well as the planning of monthly and annual sales of the company. Implementation of these tools is made up of business processes: an algorithm for business process quality control of the finished product, the directions of automating the process of quality control.

Article is written in Russian


BUSINESS INFORM №7-2014

Kozyk V. V., Masiuk V. M.
Identification of Risks and Threats for an Engineering Enterprise in a State of Crisis (p. 315 - 324)

Questions of the crisis situation and anti-crisis management are relevant to many business entities. Domestic enterprises, particularly engineering, lack the necessary experience of crisis management tools, primarily preventive, which leads to poor performance, violation of their financial and economic stability, the implementation of the risks and threats that cause or exacerbate the crisis. The article described the negative factors affecting the company, in a state of crisis. The risks and threats to current operations and anti-crisis management process were identified. The stages of crisis management were outlined and the risks and threats to each of them considered, the sources of their origin were identified. The risks and threats, depending on the phase of the crisis and the different strategies of anti-crisis management were defined.

Article is written in Ukrainan


Korol S. Y.
Management Reporting: the Nature and Formation Algorithm (p. 325 - 331)

The purpose of the publication is to define the essence of the concept of "management accounting", the place and role of management accounting in the accounting and enterprise information system and justification of the algorithm of its formation. The substantive, formal and methodological approaches to the basic economic categories of 'accountability' and the concept of "management reporting" were analyzed, systematized and summarized. Based on a comparison with other types of management reporting its essential characteristics were established and own definition of the concept was proposed. It was proved that the management reporting is a means of formalizing the requirements of internal users to management accounting. It was established that the basis for the creation of management reporting should be integrated accounting and analytical database. An algorithm for management reporting as a basis for the creation of accounting and management information base now was suggested. It was determined that the further development of the theory and practice of management reporting should be focused on the automation of accounting and reporting in the enterprise and the creation of a common information space as a basis for internal users to ensure timely, accurate and relevant information.

Article is written in Ukrainan


Boyko T. L.
Risks in the Management of Intellectual Potential (p. 332 - 337)

The main aim of the paper is to analyze the risks involved in the management of intellectual potential, including the definition of the prerequisites of their origin, as well as a study of possible ways to prevent their occurrence and the negative impact on business results. As a result of analysis, systematization and generalization of scientific views formulated the key factors in the context of the origin of the risk management of the intellectual potential. Within the perspective a possible risk classification was proved, which has practical value in the management process – the stages of reproduction of the intellectual potential influence the result at the time and the structural elements of intellectual resources. The key risks associated with each structural element of the intellectual potential were identified and described. A number of activities, the implementation of which will help to reduce the impact of risks in the management of intellectual potential in the process of activity of economic entities. Detailing and improvement of such methods are the basis for further research in this direction.

Article is written in Ukrainan


Lobazov S. M.
Analysis of the State of Personnel Safety of Industrial Enterprises (p. 337 - 343)

The purpose of this paper is to find a theoretical basis and identify the main threats to the security of personnel and the analysis of personnel security in the enterprise. For the creation of a reliable system of enterprise personnel security the environmental impact on the economic activity of industrial enterprises was objectively assessed in the article, SWOT-analysis of the enterprise was conducted. The matrix of the SWOT-analysis shows the comparison of the links of the obtained characteristics, the analysis of the socio-motivational component of personnel security was conducted; professional staffing components of security were investigated. To summarize the analysis a profile of the company’s personnel security was made. On the basis of cluster analysis five factors that influence the level of risk of the company personnel the most were identified, an integrated indicator of human resource risk was designed, an assessment of the prerequisites for personnel risk to occur were provided, the provided interpretation of the scale shows the level of personnel risk.

Article is written in Ukrainan


Pohrebniak A. Y.
Comparative Analysis of Methods of the Analysis of Bankruptcy Probability in the System of Crisis Management of an Enterprise (p. 344 - 352)

The article studies the role of the method of enterprise bankruptcy probability assessment in the process of crisis management. It found out that the execution of the process of crisis management includes several stages. Each of them is a logical continuation of the previous one. Most often it consists of the diagnostics of bankruptcy and the analysis of the environment around the enterprise (SWOT analysis, PEST analysis, SPACE analysis etc.). Considering the instantiation of the diagnostics, the author stresses the necessity of the profound discriminant analysis. The author classifies the peculiarities of using local and western models of bankruptcy probability assessment on Ukrainian enterprises. The increasing nature of crisis effects on industrial enterprises poses the necessity of controlling the quality of investigated methods of diagnostics of crisis effects on Ukrainian industrial enterprises. The study found out that the mechanical engineering is one of the backbone branches of national economy. The analytics show that this area involves a set of large enterprises that form the competitiveness of both the branch and the national economy on international markets. The PHC “Motor Sich” was used to demonstrate the practical importance of approaches investigated. The study showed that the western models examined can be used as parallel, correlating their results with the indicators calculated using local models. In addition, the modern frameworks demand to consider both qualitative and quantitative analysis, as well as different aspects (for example, behavioristic, motivational etc.).

Article is written in Ukrainan


Polova V. V.
Increasing Efficiency of Enterprises by Optimizing Staffing (p. 353 - 358)

Workers as a crucial factor that ensures the efficiency of enterprises, require the creation of favorable conditions for the activity and development, also through optimization – bringing the internal composition of management and executive teams in the best condition. Achieving this goal is possible in case of the association of a particular team, the team around a common system of values and ideas, preferably one that is the basis of corporate culture. Before you do this, it is necessary to analyze the level of value-motivational unity within the team. In this paper, the notion of "value-motivational unity", based on which, with regard to the principle of social and cultural identity, the author developed a method of assessing the effectiveness of team interaction of workers in the course of employment at the company, offered recommendations to improve the effectiveness of team interaction. Testing of this method has shown its practical value to the railway companies, and confirmed that its implementation will help with: the formation of high-performance management teams; effective acquisition of small working groups (units, teams); implementation of a correct choice when applying for vacant positions and new staff in placement; formation of a new structure of the staff of the merger, acquisition or restructuring; creating productive working atmosphere in the formation of temporary project teams.

Article is written in Ukrainan


Oleksiv I. B., Lisovuch T. Y.
The Formation of the Method of Assessing the Effectiveness of the Implementation of Organizational Changes in the Company Management System (p. 359 - 364)

The purpose of the article is to provide a method of assessing the results of the implementation of organizational changes in the company by means of regression analysis of the main inter-enterprise performance. Based on the analysis of the main interrelated indicators a comparative characterization of the obtained coefficients of regression analysis was conducted. The paper used regression analysis methodology for obtaining and comparing the regression coefficients of the related data for the first time. The frequency of related data of the company prior to the application of organizational changes and after them was taken into account. It is possible to estimate the efficiency of the implementation of organizational changes in the company. The results of using this method of estimation showed some advantages and disadvantages of the implementation of organizational changes in the company. Further conditions for a more in-depth study and analysis of the results of the implementation of organizational changes in the company were developed.

Article is written in Ukrainan


Shymanska L. M.
Building a System of Mechanisms for Implementing Tasks of Strategic Development of the Company in the Field of Foreign Economic Activity (p. 365 - 369)

The article also focused on the problem of effective strategic management. The system of mechanisms for the implementation of enterprise development strategies in the system of foreign economic activity (FEA) to identify the sources of competitive advantage and improve the position of the enterprise in the markets as a result of their rational use. The system mechanisms of implementation of the strategy highlighted the economic, organizational and motivational mechanisms. Interaction mechanisms characterized in the article should be in compliance with the principles of adaptability, flexibility, with a mandatory element of rationality, which is a prerequisite for timely and effective response to environmental changes. The author shows that changes in the characteristics of any element of the functional structure or their combination should be properly taken into account in the strategic development of mechanisms, since any changes are a source of new opportunities and risks. Therefore, the considered system of mechanisms for implementing enterprise strategies will identify sources of competitive advantage and improve the position of the enterprise in the market due to the rational use of such sources.

Article is written in Ukrainan


Zbarzhevetska L. D.
Modeling Motivational Behavior of the Regulated and Creative Work Subjects (p. 369 - 373)

The aim of the article is to study the possibility of introducing incentives to innovative activity of the employees with the regimented and creative components of work. The regularities of the formation of a specific motivational behavior of workers, taking into account the regulated and creative components of work were defined. The attention is focused on the specific activation of creative work, because this kind of work cannot be equally inherent in all people, however, leads to the appearance of innovation activity. It was noted that it is necessary not only to attract skilled workers with creative abilities, intellectual potential, but constantly take care of investing in the development of their human capital, skills, update knowledge and the search for acceptable methods of material and moral support of creativity. As a result of a simulation performed to determine the relative benefits of creative labor regulated, peculiarities that must be taken into account by the regulation system of innovation activity of enterprises employees were found.

Article is written in Ukrainan


Boyko M. M.
System of Valuable Reference Points, Norms and Rules of Social and Labor Relations as the Basis of Social Capital Services Sector (p. 374 - 378)

The aim of the article is to summarize the theoretical aspects of the formation of values in the organization; study and establish the relationship of deep human values with professional and other organizational values; study of practical tools to develop values of service industries. The author proposed a general model of the "moral core" of social capital – values of the organization, which should reflect to the religious, cultural, ethical and traditional ethnic values, traditions, social and professional interaction and others. It was determined that the values are to play the role of context business culture of the organization and to harmonize interests of each employee in particular, and the organization as a whole. A specification of organizational and personal values for the main groups (professional, hierarchical, social interaction, ethical, cross-cultural specific) was presented. The conducted breeding of values of the organization as the main instrument of social capital is based on the recognition of special purpose, which is designed to fulfill the value of transforming the organization's mission into action of personnel.

Article is written in Ukrainan


Vartsaba V. I., Ohorodnyk V. O., Dyulay E. V.
Futuristic Marketing as a Tool to Ensure the Competitiveness of a Bank (p. 379 - 383)

The article considers the futuristic marketing as a tool to ensure the competitiveness of a bank. The authors examine the questions of essence and the history of the marketing. In this paper the definition of categorical content "bank marketing" was clarified. The focus is on the futuristic marketing as a non-standard tool of struggle for the loyalty of the consumer audience. As a result, studies have been isolated and characterized by the use of new forms of bank marketing, namely the use of the Internet; the use of computer games / movies (product placement – placing the brand in the movies or in video games for advertising purposes); sensory branding (sense branding – a complex effect on the user through all the senses); love marks – approach (sincere relationship between the bank and the customer). The authors attempt to show that a futuristic marketing is an effective tool for ensuring the competitiveness of the bank.

Article is written in Ukrainan


Iakovenko T. I., Pedchenko N. S.
Marketing Information System as a Condition for Effective Marketing Performance of Advertising Industry Companies (p. 384 - 388)

The aim of the article is to study the marketing information system as a condition of providing effective marketing performance of companies in advertising industry. The article examined the concept of system, analyzed the existing subsystems of marketing information system, their definitions and sources. The study found that the system of marketing information of advertising industry companies consists of well-established inter-related elements: marketing environment; marketing professionals; subsystem of marketing information, each of which is responsible for the individual questions. In particular, the subsystem's internal reporting is responsible for a set of methods for the analysis of marketing data, consisting of a statistical bank and a bank of mathematical models; analysis subsystem of marketing information (analytical system, the system support marketing decisions) – for design, data collection, processing and analysis of data, which require a special study of a specific marketing situation for the adoption of specific management decisions on product-market strategy of the company in advertising industry; subsystem of marketing research – for a complex of sources, instructional techniques and procedures used to obtain daily information about the various events taking place in the market; a collection subsystem of external current marketing information – for the presence of the data provided in the form of accounting and statistical reporting, operational and current production and scientific and technical information.

Article is written in Ukrainan


Mokina S. M.
Model of the Formation of Employer Brand (p. 389 - 398)

The purpose of the article is to study the existing approaches to modeling the formation of employer brand. The model for the formation of employer brand by different foreign scientists was analyzed and generalized. Analysis allows us to form a clear view on the construction of the process in the presence of different initial objectives and available resources. The question of an employer brand model is new to the national scientific thought, so the analysis proposed in this paper is relevant and useful. In general, the article studied nine models of employer brand, as a result it was revealed that they differ in terms of components, but one element is found in all approaches – the employee value proposition (or the value of employer branding). Each of the models has a right to exist; none is sufficiently complete and perfect. In accordance with the further development of the topic it was proposed to move towards the development of an integrated model of employer brand.

Article is written in Ukrainan


BUSINESS INFORM №8-2014

Lazareva M. G.
New Tools of Portfolio Analysis: Matrix of Appeal (p. 306 - 313)

The purpose of this paper is to develop such a tool matrix analysis, which would generalize the basic characteristics of the internal and external environment for the formation of a balanced portfolio of businesses. The article analyzes the modern methods of matrix analysis used in the world. The urgency of creating a tool with which to analyze the internal and external environment business portfolio was grounded, which helps the user to build a tool strategy, including a reasonable combination of profitability and risk. The conditions for a balanced business portfolio, based on the golden ratio were defined. A matrix for assessing the attractiveness of a business portfolio of a holding was developed. The horizontal axis shows the aggregate index – corporate appeal, including the three elements that characterize the attractiveness of the business for the owners: risk level, the rate of growth of the business and the average annual cash flow. The vertical axis shows integrated index – industry attractiveness, including such indicators: market growth rate, market share and the number of competitors in the industry. The value of both indices is determined by expert assessments. Diameter of the circle determines the value of a particular business portfolio. The policy options for businesses that fall into a specific quadrant were proposed. The tool seems to be quite promising to use along with the existing matrices.

Article is written in Russian


Mamonov K. A., Prunenko D. O., Grytskov E. V.
Definition of Intellectual Capital of Construction Enterprises: Approaches and Application Features (p. 313 - 316)

The questions on the need for the formation and use of intellectual capital in the economy of the state and the enterprises of the construction industry in particular were considered. The important role and importance of intellectual capital in the construction enterprises were identified. The features of the use of intellectual capital in the enterprises of the construction industry, given the current economic conditions in Ukraine were characterized and identified. Theoretical and methodological approaches to the definition of the intellectual capital of business entities characterized by structural elements and proved the concept of "intellectual capital construction companies" were systematized.

Article is written in Ukrainan


Pechenyuk A. V.
Assessment of Motivational Orientation of Academic Staff Towards Professional Development (p. 317 - 322)

On the basis of the opinion poll of research and teaching staff of higher education institutions of the Western region of Ukraine the motifs to professional development were discovered. It was found that for those researchers and teachers who have insignificant scientific results material things are the main motives. While for the employees engaged in active professional development and have significant scientific achievement, the structure of motives vary from material to creative. It is proved that in today's society of scientific and pedagogical workers must take a proactive stance in relation to their own professional development in the selection of the main forms and sources of funding. Since today the limiting factor in the commission of continuing professional development are not opportunities (i. e. The amount of funding that can be significantly increased through alternative sources), but the potential of scientific and pedagogical workers and their desire to implement professional development.

Article is written in Ukrainan


Marchenko K. S.
Business Decisions in the Context of Sustainable Development Prospects of Mining Enterprises (p. 322 - 326)

The aim of the article is to determine the role of an economic decision in the management of extractive industries, peculiarities in the decision making, as well as to study the need of ecologization of economic decisions in the extractive industry of Zhytomyr area. The study defined the place and the role of economic decisions in the implementation of the management of extractive enterprises of Zhytomyr area. The necessity of ecologization of the activity of the latter was grounded. The generalized algorithm for ecologization of solutions in the context of the management of the enterprise was proposed. The prospect for further research is to determine the appropriate methods of adoption and adaptation of economic decisions with respect to the specifics of the operation of enterprises, depending on the scope of activities, taking into account the characteristics of the strategic management of a particular company and the level of influence caused by the activity of the last on the environment.

Article is written in Ukrainan


BUSINESS INFORM №9-2014

Dorovsky O. V.
Segments of the World Pharmaceutical Market: Development Trends and Contradictions (p. 34 - 40)

Primary segments of the world pharmaceutical market and their classification based on growth rates are considered. Principal factors causing growth of the world pharmaceutical market are demonstrated. Similarities and distinctions in trends which serve as the framework for functioning of various regional pharmaceutical markets are singled out. Basic issues and contradictions are outlined which lead to the structural reorganization of the world pharmaceutical market and the world pharmaceutical industry. The most probable development lines for the world pharmaceutical market and industry in the course of adjusting strategies of pharmaceutical companies are demonstrated.

Article is written in Russian


Otenko I. P., Danevych O. S.
Key Elements of the Strategic Potential of an Enterprise (p. 302 - 307)

The article analyzes the nature and content of the concept of "strategic potential of the company," and identifies its features. In scientific works of domestic and foreign scholars on the theory of strategic management such strategic potential elements are often singled out: resources, functions and processes of the enterprise, staff competence. Also there is a control system, image and corporate culture. This decomposition is related to the search of sources of competitive advantage and long-term performance of the enterprise. So, if before the success of the company in the market was defined by the availability of the required material resources, the current economic realities define knowledge as the most valuable resource, and managerial competence – as a necessary condition for strategic development. A special place in the study of the strategic potential of the company goes to the concept of flexibility. It gives the dynamic nature of the strategic potential of the company, reflecting its ability to change in response to changes in the environment. Such key elements of the strategic potential, as: managerial competence, flexibility, organizational structure, strategic position of the company, the ability to provide production and technological efficiency were grounded.

Article is written in Ukrainan


Kruhlova O. A., Kozub V. O.
A Systematic Approach to Organizing Monitoring at a Company (p. 307 - 311)

The aim of the article is to present the results of the study of the essence and characteristics of the monitoring formation in a systematic manner. The problems associated with the definition of the essence of monitoring and its elements were highlighted. Monitoring is presented as systematic observation, exercisable within the overall management system specific object, and provides measurement and comparison of actual performance with its base (planned, regulatory) to develop and implement the development of the control object in the current period and in the long run. The main characteristics of monitoring, its place in the system of management, methods and implementation period were identified. Some aspects of the elemental composition of the monitoring as a system were studied. The monitoring system is represented as a set of interrelated elements of subsystems informational, technical, organizational, methodological support. The sequence of monitoring at the enterprise was given. Features of formation of the monitoring system in the enterprise are considered taking into account the cyclicity of the process.

Article is written in Ukrainan


Savchenko T. V.
The Main Stages of Evaluating the Effectiveness of Industrial Enterprises Competitiveness Management (p. 312 - 316)

This paper proposes a control algorithm of industrial enterprise competitiveness, which is based on determining the level of management efficiency and competitiveness of the enterprise in the development of methodology for quantifying the level of its competitiveness. The level of management efficiency of industrial competitiveness is determined by the scoring of its competitiveness. Data are presented for the formation of methodology for assessing management effectiveness of industrial competitiveness on the basis of the achieved level of competitiveness, which is determined by calculating the integral coefficient of competitiveness of the enterprise as a weighted sum of normalized general indicators with graphically displayed results. To estimate the significance of the group indicators in shaping the competitiveness of the company the use of the Delphi method was proposed.

Article is written in Russian


Pavliuk V. I.
Problems of Identification of Anticipatory and Preventive Crisis Management of an Enterprise (p. 317 - 321)

The analysis of the literature references found that anticipatory and preventive crisis management is identified, which, in the author’s opinion, is not correct. Thus, the research objective of the present article is to compare the content of the anticipatory and preventive crisis management to determine the domain of each of them, their differences and relationships. According to the study the comparative characteristic of anticipatory and preventive crisis management was presented. Their common and distinctive features were justified. In order to distinguish these types of controls the clarified definitions of anticipatory and preventive crisis management were proposed. Their relationship and place in the system of management was defined. Prospects for further developments in this direction are to investigate the preventive crisis management from the standpoint of the individual scientific approaches, building on this basis a system of preventive crisis management and disclosure of the features of its implementation.

Article is written in Ukrainan


Kipa D. V.
Definition of Environmental Influence On the Formation of the Competitive Strategy of the Enterprise (p. 322 - 329)

The article is aimed at the determination of the impact of each group of the environmental factors on the system basis of forming of the competitive strategy. On the basis of the existing external environment models a model that consists of two levels was offered. The first level is represented by factors of the indirect impact, the second ? by the factors which interact with the enterprise directly. The indirect factors were identified as: economic, political, legal, scientific, technical, technological, international, demographic, socio-cultural. The direct impact factors were: suppliers, consumers, substitute goods, existing and new competitors, general partners. In each group of factors of the direct and indirect influence a multitude of components was defined, directly included in the cognitive model in the form of indicators. The next components of the system basis of the competitive strategy were chosen as the target-oriented factors: competitiveness of enterprise, core competency and competitive advantage. By implementing the scenario modeling on the example of the PJSC «Zavod «Yuzhkabel» the degree of influence on formation of the competitive strategy for each group of factors was defined.

Article is written in Ukrainan


Tymchenko S. O.
The System Basis As Part of the Personnel Development Within the Organization (p. 329 - 334)

The article is aimed at studying of architectonics of the personnel development system, in particular the functioning of its system basis. In the article is suggested that the architectonics of the personnel development system can be considered in the form of a three-level structure: the system basis (organizational support), the system body (functional subsystems) and the system add-ons (self-development). The contents of the system basis is grounded, having structural, resource and process components, the system and organizational relationships; all the components and their role in the operation of staff development are reviewed in detail. It is also proposed, that the system adapter is considered as an anti-crisis mechanism to decrease the negative effects of the external environment of the system. The nature of the interaction of the system basis with other components of the personnel development system is defined.

Article is written in Ukrainan


Denysiuk O. V.
Theoretical Bases of Formation And Development of Strategic Competences of the Enterprise (p. 334 - 340)

The article summarizes the definition of competences relating to the professional activities of the subjects – carriers of the competence, the structure of competency depending on certain basic characteristic of the competency definition is described. The article highlights the diversity in activities of a manager, based on the individual competency models that combine to create a managerial competence directly related to knowledge management, specifically knowledge concerning the making and materialization of strategic decisions. It is found that the source of strategic skills and the asset, which displays certain directions of their formation and development, is the enterprise knowledge. As a result of the analysis of management theories regarding knowledge management and based on the selection of the object of the research, are generalized the main processes of forming the enterprise competences and the conditions for their formation.

Article is written in Ukrainan


Tsukanova V. Y., Petrenko Y. V.
Grouping of Employee Motivation Methods (p. 341 - 346)

The objective of the article consists in theoretical substantiation of classification criteria and improvement of the classification of labor motivation methods based on utilization of the systemic approach along with identification of structural constituents of the motivation process. Depending on the motivation subject, methods of self-motivation and methods of external motivation are singled out. Depending on the object, there are motivation methods targeted at an individual employee, a group and the overall organization staff. Proceeding from the assumption that the subjective aspect is characterized by the attitude of the motivation subject to the result of the same, the following classification criteria are singled out: the type of result, the type of behavior, and the focus of the effect on the result. Based on the motivation result, methods aimed at formation of occupational behavior, achievement of a certain quantitative or qualitative outcome, and business value are singled out. Based on the type of behavior, there are methods which ensure an employee’s overall interest in work at the organization; methods ensuring performance discipline and productive standard interest as well as activeness of an employee; methods aimed at rationalization of labor. Based on the focus of the effect on the motivation result, there are methods of positive and negative motivation. The objective aspect of the motivation process is formed by the methods and means of realization of an action. In this regard, the following classification criteria can be singled out for motivation methods: by the means of exerting influence on the motivation object, by the place of origin, by the intended functional purpose, and by the economic substance. According to the means of exerting influence on the motivation object, it is proposed to single out direct and indirect methods. According to the place of origin, there are intrinsic and extrinsic motivation methods. According to the functional purpose, there are economic, organizational, social, as well as moral and psychological methods. According to the economic substance, there are methods of financial and non-financial motivation.

Article is written in Ukrainan


Tyrinov A. V.
Forming of the Coordination Relations In Mechanisms For Increase of Efficiency Based On Coaching (p. 346 - 352)

Analysis of recent studies has shown that, despite the large amount of scientific exploratory work it is necessary to improve the mechanisms for increase of efficiency in the process of the enterprise activity and to form the coordination relations between these mechanisms. The article is aimed at harmonization of the activities of the participants in the collective activity with the purpose of coordination of the mechanisms for increase of efficiency based on coaching. As a result of the studies the functional matrix of activity of the machine-building enterprise was worked out, which shows the relationship of functional tasks and of the participants in the joint implementation of functions. The relations for coordination of the mechanisms for increase of efficiency based on coaching were formed as a technology of the enterprise development through the training of employees during the performance of their duties. A sequence of coaching and the cognitive map of the formation and selection of alternatives for increase of efficiency of the machine-building enterprise were offered. Direction for further research is the selection and evaluation of predicted results of efficiency of the machine-building enterprise based on the cognitive map.

Article is written in Ukrainan


Mokina S. M.
Conceptual Model of Building an Employer Brand (p. 353 - 357)

Strong employer brand is an instrument for securing the long-term competitive advantages for an organization participating in the labour market. The article is aimed at development of the conceptual model of employer brand together with its components. This model incorporates three platforms: identity, positioning, strength. The first step in building of employer brands is to elaborate the identity of the brand. Based on the identity, strategy and tools for positioning of the employer brand can be developed. The right positioning will result in building of the strong employer brand, represented by its attractiveness for co-working and by retaining of qualified employees. The topic of building an employer brand is a novelty to the domestic science, therefore the model proposed in the article, will appear relevant and useful. Direction for further development of this topic can be the systematic evaluation of effectiveness of the employer brand building.

Article is written in Ukrainan


Shvanskiy V. S.
Analysis of Factors of Assessment Systems of Performance of Supply Chains Indices (p. 358 - 362)

The aim of the article is to study and systematize the main approaches to assessing the effectiveness of supply chain systems. The article analyzes the current state of the theory of performance evaluation, the analysis of the most common criteria for evaluating the effectiveness of the supply chain. The shortcomings of such systems for the assessment and the urgency of creating integrated systems that cover financial, quality, time, and other factors of efficiency and at the same time would be applicable in practice and avoid duplication of data were analyzed. The analysis of the quality factor of efficiency, flexibility, identified by its source was conducted. Theories that define a time component efficiency and effectiveness of supply chains and some of its constituent elements, analyzes their advantages and disadvantages. Systematic organization allows us to adapt the proposed indicators and their systems to individual markets and areas, thus forming the most appropriate and accurate evaluation system.

Article is written in Ukrainan


Melenchuk Y. T., Bryndzya Z. F.
Marketing Analysis of the Beer Market Using the Primary Data (p. 363 - 368)

The purpose of the article is to conduct a survey and find out which brand of beer is most favored among consumers, exactly what criteria play an important role in the selection of the manufacturer. The subject of this study is the beer market of Ukraine, namely: Breweries in Western Ukraine. The sample size was 400 people. Of them 325 respondents gave a positive answer to the question: "Do you drink beer?", therefore, further analysis was conducted on the results of 325 respondents. As a result of the study, we found that the brewery, which have well-developed marketing activities, occupy a leading position among consumers. So, in the brewing industry, marketing is very important for product quality, assortment policy, the nature of the sales network, the process of promotion, market growth, pricing policy, etc. Prospects for future research are the effective planning of marketing activities on the breweries.

Article is written in Ukrainan


BUSINESS INFORM №10-2014

Lebedinska O. S.
Evaluation of the Status and Problems of Development of the Staff Audit in the Industrial Enterprises of Kharkiv Region (p. 368 - 371)

The article is aimed at the development of the staff audit in the industrial enterprises under crisis conditions. The article evaluates the status and problems of development of the staff audit in the industrial enterprises of Kharkiv region. Trends in the number of employees as in the region's economy in total, so for the individual industries, the age distribution of the employees and the proportion of the working seniors were studied. Several problems with use of the working time fund as well as rise of the related losses were identified, which necessitates the measures directed to increase the productivity of every employee and volume of the enterprise output. The prospect of a further research at the level of analysis is the study of the implications of using the staff audit in carrying out the economic activities of the modern enterprises. In the applied aspect the specific mechanisms and technologies for the staff audit remain insufficiently studied.

Article is written in Ukrainan


Kronikovskyi D. O.
The Structure of the Controlling and Management Interaction (p. 372 - 375)

The notion of «controlling» has evolved to the modern understanding conceptually. Nowadays controlling is associated with an enterprise management system. The article is aimed at analyzing of basis of the evolutionary development of controlling. It is important also to distinguish between the modern controlling and the management and to explore their structural and informational communication. The comparative analysis of the controlling and management was conducted with consideration of the following: purpose; subsystems of the function that provide achieving of goals; actors and resources; objects; structure of the management system. The general structure of controlling, the methodological structure of the controlling execution, synchronous interaction of the controlling information flows and management of the enterprise were identified. It was determined that controlling is a kind of a self-regulation mechanism at the enterprise, providing feedback in the control circuit. It does not replace the management, but moves it to a new level. Therefore it's worth to consider controlling as an integration and coordination system. The controlling service does not provide for what namely should be planned, but renders advising of how and when some planning should be done.

Article is written in Ukrainan


Budnik M. M., Sorokina O. L.
Mechanism for Improvement of Enterprise's Organizational Structure of Management (p. 376 - 380)

The article is aimed at coverage of the mechanism for improvement of the organizational structure of management (OSM) in the enterprise as well as building of its visual model. Improving the OSM is a continuous process, dictated by both internal and external factors. Mechanism of improving the enterprise's OSM is based on the general principles and criteria for the efficiency and incorporates modern methods, tools, levers for building of the organizational structure based on the sequence of implementation of the steps of organizational diagnosis, development of a new organizational structure, implementation of organizational change, forming the optimal structure and evaluation of efficiency of the chosen model of the enterprise management and organizational change. The use of the elaborated mechanism facilitates the reorganization as well as the choice of an effective model of the enterprise's OSM.

Article is written in Ukrainan


Gorlenko V. G.
Development of Employee's Labor Potential (p. 381 - 385)

The article is aimed at the theoretical and methodical grounding of necessity to supplement the employee's labor potential with the educational component and to define the essential characteristics of the modern educational potential. Classification of employee's labor potential is the subject of numerous studies by both the domestic and foreign scientists. However, the substance of educational potential attract little attention, although the presence and importance of educational component in the structure of labor potential were highlighted. Attempts to study the substance of the notion «educational potential» were made by scientists on the region and the State levels, but the educational potential of employee was left without attention. As a result of the presented research, it was confirmed that the employee's modern educational potential has a great importance in his life. The rapidly changing conditions of formation of cognitive society require that employee takes quick and innovative solutions, that is, requirements to the contemporary educational potential become increased. With this in mind, its substantial features should be determined, which will allow to build a development and management strategy. Thus, the characteristic signs of employee's modern educational potential are flexibility, autonomy, uniqueness and usefulness. Prospects for further research in this area is the quantitative-qualitative analysis and the identification of factors and catalysts for the development of the employee's educational potential.

Article is written in English


Ozarko K. S., Chelombytko V. V., Vydra N. I.
Marketing Provision of Foreign Economic Activity of Telecommunication Enterprises (p. 386 - 394)

The purpose of this paper is the formulation of the possible optimal directions of marketing component of a telecommunication enterprise activity as a subject of foreign economic activity. The analysis of contemporary trends was conducted. They are taking place in the markets of goods and services as a result of the deepening of globalization processes in the world economy and reflect the latest achievements of theorists and practitioners of marketing. It was shown that the inclusion of industrial, financial, intellectual, social and human potential of the enterprise, in order to clearly define its place in the international division of labor, may provide a high level of competitiveness and economic and financial stability, and the priority in this area of management activity is wholly owned by marketing service. An approach that highlights the company's management as two main directions of management activities was suggested that form the basis of its financial and economic stability and competitiveness – marketing management and personnel management.

Article is written in Ukrainan


BUSINESS INFORM №11-2014

Kasych A. O.
Implementation of the Conception of Strategic Management in the Practice of Domestic Enterprises (p. 290 - 294)

The article is aimed to study the problems of implementing of theoretical and methodological principles of strategic management in domestic enterprises. During analyzing, systematizing and summarizing of scientific works of foreign scientists, evolution of the concept of strategic management was examined, also was specified, that the process of improving the theory and practice continues up to the present time. As result of the study main stages for the implementation of strategic management in modern enterprises were allocated, as well as measures per se, by pursuing of which systematic implementation of the modern management concept will be ensured. On the basis of summarizing of practical experiences of implementation of the strategic management in the individual foreign enterprises, specifics of this process and its differences from the practice of domestic enterprises were determined. The prospect of further research in this area is the identification of organizational and economic transformations, required for the implementation of strategic approach to the management of domestic enterprises.

Article is written in Ukrainan


Morschenok T. S.
Theoretical Aspects of Business Processes Management in the Context of Implementation of the Enterprise Development Strategy (p. 295 - 302)

The article is aimed at theoretical synthesis and developing of scientific approaches to business processes management in the context of implementation of the enterprise development strategy. Analyzing the works of many scientists, the article describes the main approaches to enterprise management and substantiates the feasibility of process-oriented model, focused on building long-term relationships with customers through integrated identifying and satisfying of their needs, which is the priority in today's severe competition and dynamic market environment. Views of researchers as to determination of economic essence of the «business process» category are systematized, the main key features are identified and the author's vision of the notion of «business process management» is presented. As result of the study a conceptual model of business processes management and decision-making in the framework of the general strategy of enterprise development was elaborated, the use of which will enable the company to improve the efficiency of management and to ensure the achievement of strategic objectives by satisfying the needs of internal and external customers. It is specified that the improvement and optimization of business processes by means of re-engineering and outsourcing is an effective instrument for ensuring the effective management and competitiveness of domestic enterprises in terms of the dynamic market environment.

Article is written in Ukrainan


Sarychev D. O.
Evaluation of Maturity and Balance in the Development of Project Management Processes in Domestic Enterprises (p. 303 - 312)

Based upon generalization of the theory and practice of evaluation of the project management processes maturity, the aim of this article is to propose and carry out practical approbation of an universal set of tools to diagnose problem areas in the system of project management of domestic organizations. The study identified levels of maturity and the weaknesses in the system of project management processes for core groups of enterprises, a comparison of groups of enterprises was conducted by types of economic activity in accordance with the criteria of maturity and balance in the development of system of project management processes. The proposed set of tools for evaluation, based on three-level project management processes maturity model, provides the possibility to conduct an internal self-diagnosis of the organization, to identify problem areas in the project management of the organization in terms of process groups, as of areas of knowledge, so of project management phases. Further optimization of the «weaknesses» (project management processes or process groups) creates the potential to enhance the success of the organization's projects implementation. Perspectives of research in this area are: first – expansion in the number of organizations – research databases in order to increase the objectivity of conclusions by types of economic activity and by size of enterprises; second – conduction of analysis for determination of correlation of the project management processes maturity with the size of enterprises and their sectoral affiliation; third – study of statistics and determination of dependence of successful projects implementation on the level of development of the project management processes in organizations.

Article is written in Ukrainan


Tsapenko V. Y.
Economic Behavior of Enterprises as the Basis for Managerial Decision-Making (p. 313 - 317)

The article is aimed to clarify the category of «economic behavior» and to estimate the relationship between its types and range of administrative decisions of a strategic and operational character. The most common contemporary definitions of economic behavior were reviewed and analyzed, suggestions about refining this concept has been made. Under terms of the study, such known categories as strategic behavior and strategy with regard to the nature of influence on them of the economic behavior of enterprises were clarified. Based on the evidence of the existing relationship, it is noted that economic behavior represents a specific category, which is characterized by two aspects. The first aspect relates to the variative component of economic behavior, because in this sense it depends on changes in the external environment. The second aspect relates to the consideration, that company management is inclinable to the more or less risky actions. This inclination does not depend on conditions of the operation of company, therefore it can be considered as a stable component of the category of economic behavior. It is the stable component which determines the nature of the effects of the economic behavior on the enterprise's strategy. Thus, in the long-run period this aspect serves as an additional instrumental factor for the development and implementation of the enterprise's strategy. In the short-run period, the variative component of economic behavior affects the change of the managerial decisions of operational character. In the results of research was proved that consideration of such categories, as economic behavior and its constituent aspects in the decision-making process will enhance the efficiency of the company as part of its development strategy.

Article is written in Ukrainan


Matyushchenko S. S.
Intellectual Capital in the Current Economic Conditions: Meaning, Structure, Registration and Evaluation (p. 318 - 322)

In the current economic conditions, intellectual capital plays a leading role in the creation of both the enterprise profit and its market value. Considering this fact, a study which is aimed at definition of the meaning, structure, evidence and evaluation of enterprise's intellectual capital, appears very relevant. The purpose of the article is to review and synthesize the most important aspects in use of intellectual capital. In the paper the notion of «intellectual capital» is considered, a definition of intellectual capital is provided, place of intellectual capital in the capital structure of enterprise is defined, the most common structure elements of intellectual capital are reviewed, importance of intellectual capital for the successful activity of enterprise is displayed, several issues of registration and evaluation of intellectual capital of enterprise are characterized, as well as some proposals for their solution are presented.

Article is written in Russian


Lebedinska O. S.
Features of the Technique of Audit of Staff in the Enterprise (p. 323 - 327)

The article is aimed at substantiation of necessity of technique of audit of staff at industrial enterprises in crisis conditions. In the article synthesis of the main components of technique of audit of staff at industrial enterprises is carried out. Basic components of technique of organizing of audit of staff were studied. Sequence of stages, combination of tasks, procedures for conducting the audit of staff in certain subsystems of the social and labor sphere was generalized. Seven major stages of audit of staff were allocated. Prospects of further studies on the level of analysis is the study of the peculiarities of technique of audit of staff in carrying out economic activities of modern enterprises. As for the applied aspect, the particular mechanisms and techniques of audit of staff are still not sufficiently studied.

Article is written in Ukrainan


Palasiuk B. M.
Influence of the Distribution Strategies of Pharmaceutical Industry on Logistics (p. 327 - 331)

In the article specific features of the distribution of products of pharmaceutical industry are disclosed. The characteristics appropriate to distribution strategies are identified. Expediency of using the conception of logistics in the distribution of pharmaceutical enterprises is substantiated. Main types of strategies of the distribution of products of pharmaceutical industry, such as direct sales, reselling, optimization of distribution channels etc., are explored. It is displayed that the distribution strategies of wholesale intermediaries are affiliated with consolidation processes and that distribution strategies in the retail pharmaceutical market are dominated by concentration, the formal appearance of which is network of pharmacies. Advantages and disadvantages of various strategies of the distribution of products of pharmaceutical industry are allocated. Their influence on distributive logistic activities is examined.

Article is written in Ukrainan


Tretiak O. P.
Role of Management of Staff in the Formation and Use of the Labor Potential of Medical Institutions (p. 331 - 336)

One of the most thorny and unresolved issues in the health care sector is human resourcing. International experts have stressed that in the absence of properly trained health workers, no advances in medicine and technology will be able to positively affect the health of population of the country. Therefore the aim of this paper is to study the role and tasks of management of staff in the formation and use of the labor potential of medical institutions. Based on the analysis of employment in the health care sector, of dynamics and structure of health workers in Ukraine as well as of structure of medical specialists, problems of labor potential in medical institutions were identified. It was proven, that for solving of the above problems an effective management of staff is needed, whose task is to form and improve the efficiency of use of the labor potential of medical institutions. Management of staff in medical institutions should provide an appropriate qualitative-quantitative composition of labor forces, increase the motivation of health workers, potentiate their continuous training and retraining, taking into account the innovative processes in the health care sector, as well as contribute to the quality of medical services through introduction of corporate culture and service standards.

Article is written in Ukrainan


Solntseva N. V., Shvets E. V., Boiko K. O.
Considerations of Use of Human Factor in Forming the Strategic Potential of Enterprise (p. 337 - 341)

The article is aimed to study the specifics of use of intellectual resource in forming the strategic potential of enterprise. The essence of such categories as «human resources», «human potential», «labor resources», «labor potential», «intellectual resources», «intellectual potential» was considered. The main issues of forming the strategic potential of enterprise, of one of its main constituents – the human factor – and its relationship with the enterprise's development were characterized. The main principal points connected with the human factor in the system of strategic potential have been elucidated. Considerations of the human, labor and intellectual resources used in the process of forming of the strategic potential of enterprise were analyzed.

Article is written in Ukrainan


Konovalova S. O.
E-Marketing Tools in the System of Promotion of Educational Services (p. 342 - 346)

In the article possibilities of using e-marketing tools to increase the efficiency of the advertising campaigns conducted by educational institutions were analyzed. The specificity of educational services as a promotion object was considered. It was determined that currently most of the educational institutions of Ukraine have a home page on the World Wide Web at best, which are passively used as a marketing tool. Promotion of information products in social networks enjoys a fast growing popularity, so that educational services can as well be included among these products. Such services as Facebook and its Russian equivalent – social network VKontakte were considered as leaders in terms of placing of advertising content. It was found, that Facebook provides its advertisers with comfortable and friendly environment. Of the specialized services, which help to automatize the necessary processes, the most promising and democratic at the moment is AppInTop. Another specialized service, allowing to monitor and optimize conversions, is Google AdWords, in which each advertisement participates in an auction. Google selects ads and determines the order in which they are displayed depending on the bidding strategy and the type of advertising campaign. Of big interest to advertisers is also Google AdMob, which gives access to the ads within mobile applications.

Article is written in Ukrainan


Borisenko O. Y., Elkadi M., Onufriyenko N. L.
Improvement of Marketing Process of the Enterprise of Machine-Building Industry, Based on the Experience of Foreign Company (p. 346 - 351)

In the article, based on the experience of marketing process of the Canadian company Pratt&Whitney, ways of improving the marketing process in the domestic machine-building enterprise are proposed, that will create additional competitive advantages and new market opportunities. Prospect of further research in this area is to determine the scale and criteria for evaluating the degree of customer satisfaction regarding the marketing process of machine-building enterprise, that will enable the company to not only maximize the profitability of relations with customers, but also, by optimizing the marketing measures to minimize the expenditures for introduction of goods into the market.

Article is written in Ukrainan


BUSINESS INFORM №12-2014

Lifintsev D. S.
Broadcasting the Values of Corporate Culture as a Tool of Forming the Company's Image (p. 440 - 443)

The article is aimed to study the use of corporate communications for broadcasting the values of corporate culture. In the analysis of functions of corporate culture, its role as a source of forming a positive image of company, its business reputation and, as consequence, of the company's brand, was disclosed. Using the economic, organizational, socio-psychological and communicational tools, management must develop a kind of culture that supports the chosen strategy and takes into account the interests of all groups of stakeholders. Building an effective system of communication with stakeholders involves broadcasting of the key corporate values. As the most effective channels of communication are considered corporate websites and official pages on social networks. In the study the official websites and the official Facebook pages of the 30 largest companies of Ukraine, Poland and the Czech Republic were analyzed. The last two have been selected due to their geographical proximity to Ukraine, similarity of transformation processes going on in our country at the present time, which also were developing in these countries years before, as well as other parameters that allow to see these countries as convenient objects for comparison. The study involved exploration of practice of using communication tools for broadcasting of the key values of corporate culture with a view to creating a positive image of the company and strengthening of its brand. Directions of increasing the efficiency of corporate communications of domestic companies against the background of globalization and European integration of Ukraine have been reasoned. Use of the proposed recommendations may contribute to improving the image of Ukrainian companies, increasing their competitiveness at the global markets. The prospect for further research is to elaborate a solution to the problem of an economic evaluation of the efficiency of formation and development of corporate culture.

Article is written in Ukrainan


Us M. I.
Ensuring the Efficiency of Enterprise's Partnerships on the Basis of Evaluation of Partners (p. 444 - 448)

The article is aimed at the elaborating of measures to evaluate potential partners and determine the efficiency of relationships with them. During the analysis, systematizing and synthesis of scientific works by domestic and foreign scientists, key steps in the process of selecting enterprise's partners were identified, that allowed to work out measures for the organization and evaluation of professional matching of potential partners. The basis for the proposed methodological approach to determining the efficiency of partnerships was to use grouping the indicators with applying of an expert estimation to calculate the importance of the components of the generalized indicator of effective partnerships. As a result, dependence of objectives as to forming partnerships and indicators of the professional matching of potential partners was defined. The main criteria and indicators for measuring the efficiency of partnerships, that depend directly on the results of the evaluation and selection of partners, were analyzed. In addition, a technique to determine the efficiency of relationship has been proposed, which provides for the calculation of the systematizing indicator of efficiency, taking into account the economic, social and psychological components. A promising area for further research is the elaborating of strategies for the development of effective partnerships, in particular the considering of the organizational aspects of partnership and the risk factor assessment.

Article is written in Ukrainan


Drin O. Y.
Methodology and Form of Enterprise's Strategy: Order of Definition and Mechanism of Interaction (p. 449 - 457)

Substance of concept of the form of enterprise's strategy and its components that identify its variety were determined. It has been proved that choice of methodology for elaborating the strategy depends on the level of foresighting of changes in the external organizational environment which is causally connected with the form of strategy presentation. Ways of presenting the internal strategy elements are allocated and their classification is provided. Signs of detalization, variability and methods for parameterization of the selected indicators of strategic development are identified. The order of definition of form and methodology of the strategy development based on the predictability of environment changes, with consideration of objective and subjective factors, has been substantiated. Differentiation of instability of the external environment was carried out by levels of dynamism, stochasticity and turbulence, and their perception by singular individuals was proposed to identify on the basis of information support and the prognostic capabilities of enterprise. For analytical purposes, the level of predictability of environment changes is presented in the form of a multidimensional matrix positioning. It was proved that order of definition of the essential elements of strategy, their contensive forms and types of expression of target indicators, that match the selected strategic methodology, are integral parts of the strategic planning process in the enterprise.

Article is written in Ukrainan


Burak O. M.
Evaluation of Strategic Potential of SCE «Kharkovzelenstroi» (p. 457 - 462)

In the article, strategic potential of the specialized communal enterprise «Kharkovzelenstroi» as integrated indicator for 2009-2013 is estimated. The following levels of development of the strategic potential components have been evaluated: technological, human and financial potentials, as well as potential of the financial condition of enterprise, based on the modified indicators of development. Such method for evaluating the strategic potential of an enterprise in the planting sphere was used for the first time. It has been recognized, that the most developed potentials of enterprise are the human and financial, the least developed –the technical and technological potentials as well as potential of the financial state. For the investigated period, the highest level of development of enterprise's strategic potential was evidentiated in 2010, by 2013 this level was significantly worsened. The results of the evaluation of strategic potential of the enterprise are: inefficient management of resources, lack of a strategic aspect in the management of resources. The conducted evaluation can be used for an analytical justification for further strategic managerial decision-making in SCE «Kharkovzelenstroi» as well as for defining the directions for stabilization of the enterprise's activities.

Article is written in Russian


Vasilkonova E. O.
Development of the Theory of Image of Territories as an Active Tool for Regional Management (p. 463 - 468)

The article is aimed to study the development process of image of territories as an active tool for regional management. There are several definitions of concepts «image» and «image of regions». On the basis of analysis of scientific papers of many scientists, the author has proposed its own definition of the image of region and the paradigm of relations in development of the studied concept from the view of development of regional management; stages of formation of image of territories have been grouped and described; functions of image of region in the system of regional management have been systematized and defined. The study resulted in proposing several classifications of the image of region by various directions of activities as well as a characteristic of the formation; components of image of region in terms of economic, social and cultural evaluations have been defined. Also the importance of forming a positive image of regions and its influence on socio-economic regional development in conditions of transformation economy of Ukraine have been identified. The author takes into consideration problematic and conflict issues of an ineffectually constructed image of territory, cites the example of formation of negative image of the eastern regions and proposes directions for its restoration. Prospects for further research in this area is development and implementation of tools and methods to evaluate image of regions as economic category and an active tool for regional management. It has been defined, that formation of an own image for each region and strengthening of elements for recognition of Ukrainian territories will attract attention to a particular region, effectively lobby for its interests, improve the investment climate, provide for additional resources for development of the regional economy, preservation of assets of the historical and cultural heritage. Promoting the image of regions is a promising way of overcoming difficulties in forming the image of Ukraine as a whole.

Article is written in Ukrainan


Stokaz Y. M.
Formation of Subject Area for Research of Enterprise's Strategic Knowledge (p. 469 - 473)

In the article the basic directions of formation of subject area for research of strategic knowledge through the definition of the basic notions, establishing the relationship between the external and internal environment of enterprise's activity are considered. The processes of knowledge formation on the basis of the model: data – information – knowledge – experience, which determines the structure of processes of conversion information into knowledge, are presented. The characteristic of types of activities – methodology, reflection, cognition, – is provided. The types of strategic behavior of enterprise in making strategic decisions by the key actors, who are representatives of the enterprise's knowledge, are determined as reactive, inactive, proactive and interactive. The individual characteristics of managers, relevant to a successful knowledge management in foreign and domestic practice, are presented.

Article is written in Ukrainan


Kharchenko N. V.
Efficiency of Supervisory Board of Industrial Enterprises: Domestic and Foreign Experience (p. 473 - 478)

The article is aimed to identify the key factors for effective operation of supervisory board on the basis of practical experience of corporate management in domestic and foreign enterprises. Based on the analysis, systematizing and synthesis of scientific papers by many scientists, the need to include independent directors to the supervisory board has been considered. As result of the study, factors of an effective functioning of supervisory board were systematized and determined. Tools to improve the efficiency of supervisory boards in the Ukrainian enterprises has been proposed. Prospects for further research in this area is analysis of results of implementation of the proposed tools, studying of necessity for including the representatives of minority shareholders as well as regular employees in the supervisory boards. The further development of studying the factors of efficiency of supervisory boards can contribute to betterment of the level of corporate administration as well as improving competitiveness of enterprises.

Article is written in Ukrainan


Moroz O. V., Volovodyuk S. S.
Potential and Prospects of Branding in the Domestic Competitive Environment (p. 479 - 484)

In the article relevance of forming the principles of adaptation of business activity of domestic producers to the new information and communication technologies related to the branding type has been substantiated. The effects of the growing influence of brands on the business processes and the implementation of branding at the country level were examined. The impact of activity of construction and industrial complex on the economic development as well as formation of branding image of the country was analyzed. The sporadic nature of branding in the positioning of national enterprises of the construction and industrial complex was specified. It is recommended that in the production and supply activity of the enterprises of construction branch the algorithm for projecting of branding strategies is used, which will facilitate the acquisition of sustainable competitive positions in the selected geographical area. Application of the marketing communications with attention to the specifics of industry and the regional needs of consumer, with highlighting the emotional and rational components, was proposed.

Article is written in Ukrainan


Bilovodska O. A., Latunova D. A.
Study on Essence of Logistic Outsourcing as a Factor for the Effective Functioning of Domestic Enterprises (p. 485 - 489)

The article is aimed to analyze and systematize the basic approaches to disclosure of the notion «outsourcing», establishing the conformity of existing definitions of outsourcing and logistic outsourcing and disclosing new content of the notion «logistic outsourcing». In the article are conducted analysis and systematization of approaches to defining the essential content of outsourcing, by which is considered a transferring of one of functions to the third party, as well as providing the optimization of enterprise's activities. The substance of the logistic outsourcing has been explored. An own definition of the notion «logistic outsourcing» has been proposed, according to which is meant the process of delegating a separate logistic function or a business process of enterprise on a long-term contract basis for the optimization of enterprise's activity and the reduction of production-technological, intellectual and economic costs, as well as thrifty use of related resources. Prospects of the further researches will be directed on formation of methods and tools for providing the logistic outsourcing.

Article is written in Ukrainan


BUSINESS INFORM №1-2015

Kuzmin O. Y., Bodaretska O. M.
Relationship Between the Concepts of «Motivation» and «Motivating» in the System of Motivating the Staff of Enterprises (p. 347 - 352)

The article is aimed at substantiation of relationship between the concepts of «motivation» and «motivating» in the system of motivating the staff of enterprises, on the basis of refining their content. The basic approaches to the concept of «motivating» are substantiated: as that, what relates to the needs, personal goals, motives and values of a human and motivates him to activity; as a dynamic process of influence on human by means of various driving forces to incite him to actions. Approaches to interpretation of the notion of «motive» as the source of forming the concept of «motivating» are considered from the economic and psychological points of view. Absence of discussion about interpretation of this concept in practice is reasoned. It has been proved that motive as a matter precedes the activity, which aims to meet certain needs of an employee. Identity of concepts of motivation and motivating, both in literature and in dictionary editions, is exemplified. The concepts of motivation and motivating have been also considered from the perspective of criminal law. A morphological analysis of economic concepts with the flexion -ння is carried out. According to the results, terminological definitions for the system of staff motivating has been elaborated, inter alia, specifying the nature of the concepts of «motivation» and «motivating» and disclosing the relationship between them, thus allowing to solve a number of terminological-scientific issues in the motivational sphere of business entities. Prospects of the further researches in this direction should base on an elaborated typology of both motivation and motivating.

Article is written in Ukrainan


Grosul V. A., Afanasyevа M. V.
Benchmarking as a Tool for Managing the Competitive Potential of Retail Trade Enterprises (p. 353 - 357)

The article is aimed at studying the benchmarking as a contemporary effective tool for management of competitive potential of retail trade enterprises. Analysis, systematization and generalization of scientific works from many foreign and domestic scholars were helpful in considering the essence and content of benchmarking, as well as grouping the views of researchers as to definition of «benchmarking». The objects and results of benchmarking in terms of the individual constituent elements of the competitive potential of retail trade enterprises with attention to industry specifics have been determined, thus reasonability of use of benchmarking as an effective tool has been proven. Also the value and importance of benchmarking of competitive potential have been proven, thus it can be used not only for careful consideration of achievements and mistakes of other retailers, but also to assist the economy entities in developing their own strategies of successful development.

Article is written in Ukrainan


Preobrazhenska O. S.
Organization of Management of Financial and Economic Security as a Factor in Improving the Quality of Corporate Management (p. 357 - 362)

In the article, conditions for the effective functioning of joint-stock companies are determined through management system's capability to organize economic and financial security to counter threats arising in the external and internal environment. Directions for evaluating the quality of corporate management have been determined. Threats to financial security of enterprise within the system of corporate management have been analyzed. Preconditions of corporate conflicts have been identified. Methods for corporate conflicts management have been identified according to their types as well as subjects of their settlement in the system of financial and economic security management. Analysis of distribution of responsibilities of corporate management between the competent bodies of PJSC «Volchanskii agregatnii zavod» (PJSC «VAZ») has been conducted. An evaluation of indicators of financial stability of PJSC «VAZ» has been conducted.

Article is written in Ukrainan


Derevianko O. H.
Organizational Profiles of the System of Reputation Management of the Food Industry Enterprises of Ukraine (p. 363 - 372)

The article presents results of an empirical study of the organizational elements of the system of reputation management (SRM), which was conducted by interviewing the representatives from 69 enterprises of the food industry of Ukraine. The author introduces into scientific circulation, and clarifies a number of concepts, in particular: the organizational «foundation» of SRM are the organizational preconditions (presence of relevant posts, approved strategy of RM, the anti-crisis plan of RM, etc.) for an active use of tools of RM and engaging stakeholders into forming the reputation of the company; one of the three components of the enterprise's SRM. «Organizational profile of SRM» is a type (development level) of the organizational «foundation» of the SRM, identified by the presence or absence of certain organizational elements of the system of reputation management at the enterprise. In the article, on the basis of the study of the food industry enterprises of Ukraine, is proposed to distinguish between five types of organizational profile of the SRM: customer-related – present are all elements of SRM of the functional level only; transitional – fragmentarily present are elements of organizational preconditions for all three levels (functional, systematic and strategic); developed – at least 80% of elements of the SRM-«foundation» are present; rudimentary – more than 80% of elements of the SRM-«foundation» are absent; child – absence up to 100% of elements of the SRM-«foundation», due to presence of all necessary functions at the level of the main (parent) company. It is proved that for the food enterprises of Ukraine the customer-related type of the organizational profile of the SRM is most common, because of their focus on the domestic market. However, in the coming years we can expect changes in the organizational profiles of SRM of the exporting enterprises: transitional and developed profiles of the SRM will gradually replace the customer-related type.

Article is written in Ukrainan


Нoncharova S. Y., Honcharov A. B., Ahramakova N. V.
Building the Model of Control for Sustainable Development of Enterprise (Organization) (p. 372 - 377)

The article addresses theoretical and practical aspects of forming a model of control for sustainable development at the level of an enterprise or organization. Conditions of functioning and development of domestic enterprises have been analyzed. Resulting from the study, the economic essence of the notion of «sustainable development» is determined; approaches to substantiating the concept of sustainable development are analyzed; a vertical functional decomposition of the components of sustainable development has been carried out. The basic stages in the process of working out the structure of control for sustainable development have been redefined; development of the organizational and functional model of control for sustainable development of enterprise (organization) has been substantiated. As it is proven in the article, the proposed organizational and functional model allows to define and achieve a lasting balance between the major components of sustainable development of enterprise (economic, social, environmental) together with the relevant parts of the organizational structure and control functions.

Article is written in Ukrainan


Naumenko M. O., Morozova L. V.
Improvement of the Strategic Management of Organization (p. 377 - 381)

In the article the essence of strategic management of organization is analyzed, measures to its improvement are elaborated. The factors of influencing the strategic management of organization are identified. It has been proven that the strategic management in today's context provides a number of important functions in the management of enterprise (organization). Improvement of the strategic approach to management in large part is determined by the need to ensure the optimal use of available resources to achieve the goals of enterprise. Choice of measures to improve the management strategy of enterprise (organization) directly depends on the purpose of its existence, scope of activities, influence of external and internal factors and is aimed at improving the competitiveness of the enterprise in the contemporary contexts.

Article is written in Ukrainan


Kudyrko O. V.
Social Responsibility as a Contemporary Trend of the Consumer Behavior (p. 382 - 388)

In today's economy development the socially important issues are at the center of public attention. Most companies declare their social responsibility to the community and integrate it into managerial activity. The article is aimed to study the role and place of social responsibility in the behavior of the contemporary consumer. The concept of corporate social responsibility is considered from the perspective of the consumer, his understanding of and attitudes towards brands that support social initiatives. It has been determined that in the new economic environment when choosing a product to the consumer is no longer enough to be guided only by the functionality of the product, in the foreground comes not the usefulness of the product itself as an item, but the possibility of providing a sense of belonging and identification with the company. The consumer becomes a pragmatic and rational, he changes the culture of his own consumption, when his priority is not possessing, but saving money by means of shared use of goods. Also transformed are relations with companies, as brands that support social initiatives have bigger loyalty from consumers. Examples of socially responsible projects from domestic companies are given, which allowed to allocate social problems that are subject of such initiatives, as well as consumer motives that force the consumer to make a purchase. A definition of «social responsibility on part of the consumer» as reaction and relationship of individual towards the social initiatives of brands generating motives for buying, and in the long run forming consumer's loyalty to the company, has been proposed. Prospects for further research in this area is to examine the mechanism of consumer behavior and to elaborate recommendations to enterprises in the context of corporate social responsibility.

Article is written in Ukrainan


Ishchenko A. V.
Marketing Component of the National Systems for Supporting the Exporters (p. 388 - 393)

Although an unambiguous classification of tools for State system of supporting the exports does not yet exist in the contemporary Ukrainian and foreign publications, most scientists point out the important role of the State in forming and enhancing the competitiveness of the national exports. The article is aimed to determine the outlines of marketing component in the modern systems for supporting exporters from different countries and identify prioritized from the view of efficiency methods and tools for assistance in development of the marketing activities of exporters. The article discloses principles and basic motives for establishing the national systems to support exporters. International experience of the trade promotion organizations is analyzed. The prioritized tools of national system for supporting the exports are systematized, and such tools as finance, marketing and management are highlighted. An effective system for supporting the exports helps countries to increase their own competitiveness and strengthen the competitive position of the domestic manufacturers in the foreign markets, encourages the non-exporting firms to expand the boundaries of their activities out to the foreign markets. In our country, the system for supporting the exports is only beginning to emerge, thus experience of foreign countries is quite relevant for the development of the export activities of national producers.

Article is written in Ukrainan


Tretiak O. P.
Marketing Aspects of Market Promotion of Innovative Products (p. 393 - 399)

Instability in the trends of development of domestic enterprises, resulting from the processes of globalization, changes of tastes and needs, technologies, increased competition, forces to search for new tools of business dealing, motivates the constant innovative development. One of the prerequisites of commercial success is the implementation of innovations. Therefore, more and more enterprises in Ukraine are stepping up innovation activities. Attempts by managers to increase profits and market share, strengthen competitive advantages predetermine the need for activating the innovation activity, one of directions of which is development and implementing innovative products into production. Innovation activity is closely associated with marketing, because unforeseen conditions of economic activity determine the active implementation of marketing tools at all stages of the development of ideas, organization of production and market promotion of innovative products. It has been determined that under these circumstances the role of marketing tools increases. It has been proven that it is marketing of innovations that helps to speed up release of innovative products to the market and gain market share. A structural-logical schema for marketing of market promoting innovative products, which regulate this process, has been proposed. Observance of it will facilitate the efficient organization and implementation of marketing of innovations.

Article is written in Ukrainan


Zyukova I. O., Ziukova A. O.
Modeling of Marketing Tools for the Strategic Management of Enterprise (p. 400 - 405)

The article is aimed at studying the theoretical and methodical provisions and proposals, substantiation of contents and modeling the process of formation of the strategic changes at the enterprise. The model of marketing communications of enterprise in the business partnership area is proposed, its implementation will contribute to the achievement of the sustainable economic development. On analyzing, systematizing and synthesizing of scientific works of numerous scientists, methodological tools for evaluation of economic efficiency from implementing the marketing means in the enterprise had been improved. It has been proposed that effectiveness of the marketing processes management can be used as a component of evaluation of the efficiency of marketing activities. A model for choosing an optimum variant of marketing support for the enterprise's economic advance has been elaborated, an implementing of this model for the integrated evaluation of marketing processes management at the enterprise is recommended. Prospect of further research in this area is to identify opportunities for developing the business partnerships and to create values for customers, which will improve efficiency as to the use of marketing tools in the enterprise.

Article is written in Ukrainan


BUSINESS INFORM №2-2015

Rachkovskyi E. A.
Quantitative Analysis of the Potential Market Segments when Developing the Strategy of Restructuring the Enterprise (p. 253 - 260)

The article is aimed at development and substantiation of a quantitative approach to integral estimation of attractiveness of the potential market segments, the need for which occurs within the framework of the strategic planning of restructuring the industrial enterprises when selecting as the major directions: fundamental change of product range, development of a product, which will be ultimately new for the enterprise, and entry into new product markets. It has been proposed to assess the attractiveness of markets on the basis of a system of indicators, which reflect the status of the three groups of signs: conditions of the market (competitive) environment; state of enterprise; position of competitors, and which characterize, in terms of each of the potential market segments, the grade of favorabilities of the business environment, opportunities to enter the market for enterprise, the expected position of the enterprise among its competitors. A stage-by-stage scheme for building the integral estimate of attractiveness of the markets has been substantiated, which includes selecting and measuring the level of primary signs of the analyzed market segments, construction of the grouped estimates of attractiveness of the main components of these segments, folding of the grouped estimates in the integral estimates of attractiveness of the markets and their ranking by the level of the integral indicator. It has been displayed that an effective tool to address the specified tasks are the multi-dimensional, non-metric scaling methods, which allow comparison of multi-parameter objects whose properties can be expressed in the interval (quantitative) and the serial (qualitative) scales.

Article is written in Russian


Derevianko O. H.
Involvement of Consumers in Building the Reputation of the Domestic Food Industry Enterprises (p. 260 - 271)

The article displays the results of empirical research of consumer involvement into activities of the domestic enterprises of the food industry in general, and in processes of building their reputations in particular. An active involvement of consumers in these processes, in accordance with the author's position, will result in formation of the anti-frailty reputation of enterprise. On the basis of conducted empirical research – survey of 50 consumers as to products of 19 enterprises from different sub-branches of the food industry, a number of trends that confirm dependence of the anti-frailty of reputation as well as prospects for sustainable development of enterprise from the level of systemacity of the reputation management, have been identified. The author uses the concept of «organizational profile of the system of reputation management (SRМ)», which is identified by the presence or absence at the enterprise of certain organizational elements in the system of reputation management: a specialized PR-division (division on reputation management), a document-wise formalized PR strategy and operational plans for PR-work of different horizon periods, a document-wise formalized emergency activities plan (plan of anti-crisis PR-activities), etc. Conclusions have been made about the relationship between organizational profile of the SRМ on the one hand, and the level of involvement of stakeholders-consumers in building the enterprise's reputation on the other hand.

Article is written in Ukrainan


Antyptseva E. Y.
Organizational Provision of Mechanism for Motivation-Oriented Management of Financial Development of Enterprise in the Conditions of Knowledge Economy (p. 272 - 276)

The purpose of the article is justification and elaboration of scientific-practical recommendations that can help to improve the mechanism of motivation-oriented management of financial development of the domestic machine-building enterprises. The specifics of formation and use of the mechanism for financial development of enterprise, as well as motivational mechanism, are considered. The need to take into account the motivational component in the process of management of financial development of the machine-building enterprises is substantiated. An integrated mechanism for motivation-oriented management of financial development of the machine-building enterprises has been developed. As result of the study, a definition of the concept of «mechanism of motivation-oriented management of financial development of the machine-building enterprise» has been formulated, which, unlike the existing, is based on a systemic approach and is interpreted as a system of principles, objectives, functions, tools, methods, and measures that define the financial development of enterprise, by taking into account specifics of motivation-oriented management. This allows the enterprise, focusing on increasing the interest of organizational and managerial staff to maximize the financial state at the own level and at the level of enterprise, to develop while maintaining payment capacity and competitiveness in the face of variability of the social-oriented and motivational-oriented society. Direction for further research is adaptation of the proposed mechanism to the practical realities of activities of the machine-building enterprises in order to ensure a high level of efficiency in managerial decisions.

Article is written in Ukrainan


Boyko N. O.
Components of the System for Management of Customer Capital of Machine-Building Enterprise (p. 277 - 283)

Analysis of the scientific literature showed insufficient elaboration of existing approaches to the management of consumer capital of industrial enterprises, which are mainly aimed to separate its components without selecting the strategic and operational levels, taking into account their interrelationship, specifying the management tools, forming of managerial influences not only on the value of relations with customers, but also on the means and conditions for establishing such values, that in the result reduces effectiveness of the management process. The article is aimed at substantiation of components of the system for management of consumer capital of machine-building enterprise. A feature of the formed control system for management of consumer capital of machine-building enterprise is selecting the strategic and operational levels, for each of them relevant tools have been proposed and their relationship has been defined. Operational management of consumer capital of machine-building enterprise within the proposed system of management is being implemented on the basis of the following tools: assessment of means and conditions of formation and development of relationship with consumers; estimation of their results; determining the dependence of the result from conditions of formation and development of the relationships. At the strategic level of management of consumer capital of machine-building enterprise, use of such tools, as strategic benchmarking and matrix analysis have been proposed. Prospects for further research in this area is to form strategies for management of consumer capital of machine-building enterprise and to develop operational managerial measures to implement these strategies.

Article is written in Ukrainan


Chajka T. Y.
Adaptive Management of Uncertainty in Decision-Making (p. 283 - 288)

In the article the problem of managerial decision-making under conditions of uncertainty is considered. Approaches to identification and classification of types of uncertainties and ambiguities of the components of task assignment when making a managerial decision have been updated; various aspects of manifesting these uncertainties have been analyzed. Structure and key technologies of generating alternatives for managerial decision have been considered. The main difficulties encountered by the decision maker at various stages of decision making in the context of uncertainty have been analyzed. Expediency, opportunities and specifics of using adaptive management in decision making under conditions of uncertainty have been substantiated. The tasks that can be accomplished using adaptive management of decision-making have been clarified.

Article is written in Ukrainan


Mysaka G. V., Shmidt A. O.
Reporting of Loyalty Programs for Customers Stimulation by Banking Institutions (p. 288 - 295)

The article is aimed at studying the peculiarities of reporting of customer loyalty programs in banking institutions and substantiating ways for its improvement in the terms of using the international financial reporting standards. On the basis of structuring the factors influencing the methodology of loyalty programs reporting, four main types of programs that are implemented by domestic banks have been allocated, and the order of reflecting them in reporting has been systematized. The influence of the application of each type of the programs on the bank's financial statements has been studied. Also a list of required changes in accounting policies and internal regulations of bank has been proposed in order to improve the efficiency of loyalty programs reporting. A further direction of research can be adjusting the methodology for reporting of diversified loyalty programs in accordance with requirements of international financial reporting standards, Plan of accounts in the banks of Ukraine, Instruction on its implementation and other normative acts of the National Bank of Ukraine.

Article is written in Ukrainan


Pysarevska H. I.
Organization of Process of External Recruiting (p. 296 - 301)

The article analyses the main issues, trends and prospects for the development of external recruiting. The relevance of studying techniques of recruiting and organizing of recruiting process is substantiated, which can also be confirmed by the strong demand on the services of employment agencies in the context of crisis. The main trends in the current development of recruiting have been identified: facilitating the work on primary search for candidate by active use of the Internet and social networks, need to retain highly qualified staff, limited resources on search and selection of the personnel, change in the approach to recruiting graduates and students, lack of highly experienced recruiters, absence of new high-effective recruitment techniques. It has been determined that in order to enhance the effectiveness of the recruiting activities it is practical to explore and estimate the actions of competitors in attracting promising specialists, as well as the labor market while evaluating candidates and recruitment prospects; prognosticate the sources for attracting the talented specialists; improve the process for assessment of candidates; hire a candidate on the basis of all his achievements being analyzed; personalize the recruiting, orienting it in the selection of specific valuable and talented specialists. Recommendations concerning the need to improve the organization of the recruiting process have been substantiated, the main directions and elements of the recruiting technology, applied by recruitment agencies, have been described. Prospect of further research in this direction will be development of an instrumentarium for carrying out integrated activities and standardization of processes and techniques of recruiting.

Article is written in Ukrainan


Kokhan M. M.
Forming the System of Diagnostic Indicators of Marketing Capacity of Pharmaceutical Enterprise (p. 302 - 308)

The article is aimed to select a system of diagnostic indicators of marketing potential of pharmaceutical enterprise in the aggregate. Resulting from analysis of the scientific approaches to determination of marketing capacity, the initial set of indicators with a complex hierarchical structure has been received, which, depending on management objectives, may include criteria that reflect the marketing activities of individual functional subsystems of enterprise. Taking into consideration purposes of completeness, integrated nature of the system of indicators and, consequently, improving the quality of information analysis of marketing environment of pharmaceutical enterprises, a methodology for development of the information space for the diagnostic indicators to evaluate the marketing potential has been elaborated on the basis of synthesizing methods of expert and statistical analysis. This approach has greatly enhanced the credibility of estimation of informative relevance of indicators of the marketing environment where enterprise is functioning. An expert evaluation of the aggregate of initial indicators has been conducted on examples of the following pharmaceutical companies: JSC «Farmak», JSC "Darnytsia», JSC «Kyiv vitamin plant», JSC «Scientific and production center «Borshchahivskiy chemical-pharmaceutical plant». The results of this analysis indicate a potential for development of pharmaceutical enterprises in the direction of improving their marketing strategies.

Article is written in Ukrainan


BUSINESS INFORM №3-2015

Otenko I. P.
Creation of Mechanism for Management of the Economic Potential of Enterprise (p. 241 - 246)

Managing the economic potential of enterprise means creating and using conditions for development of the enterprise. Creation of a mechanism for management of the economic potential of enterprise is based on the goal of developing the enterprise and the corresponding filling with functions. It is expedient to use a functional approach, which allows to determine the nature of the functions within the mechanism for meeting the needs and directs the production system to the innovative type of development. Thus, as the main functions of the mechanism for management of the economic potential of enterprise act: coordination (preventive, regulatory and stimulating); evaluation and analysis; planning; motivation to enhance the processes of self-development of employees and maximize the outcome from the creative and innovative potential of managerial staff and senior executives; organization; monitoring and technological control (preceding, guiding; following); marketing.

Article is written in Ukrainan


Chepurda L. M.
Methodological Aspects of Strategic Management of Non-Industrial Enterprise of Servicing (p. 247 - 251)

In the article has been determined that the principle of expedient integration and optimization of «business-to-consumer» relationship is crucial when considering the servicing process with its cross-cutting, interlinked and mutually determining nature, which covers all stages of the life cycle of relations between all its participants. It has been displayed that development of the strategic management system for the enterprise of non-productive servicing is practicable to bind to services in the following order: determine strategic objectives and performance indicators of the enterprise as a whole, at the same time develop a process for the top-level servicing; to carry out regimentation of the servicing process, at the same time develop a system of indicators for this process. It has been affirmed that effectiveness of the strategic management of enterprise is provided by means of: creating and maintaining a holistic system of strategic goals, indicators and criteria for achieving them; possibility of such management on a continuous, regimented basis by setting these goals, bringing them to the level of servicing process (business unit of enterprise), which will serve as basis for managing the process.

Article is written in Ukrainan


Kholodnyi H. O.
Use of the Competence-Based Approach in Ensuring the Human Resources of the Product Innovation Policy of Enterprises (p. 252 - 257)

The article is aimed at the topical subject of research of essence and the main aspects of formation and implementation of enterprises' product innovation policy. Using the method of morphological analysis and synthesis of the most common definitions, essence of the product innovation policy as an economic category has been substantiated. In the article is proven that a mechanism for implementing the innovation policy should be based on use of the staffing system, which contains a set of means to achieve certain goals and activity outcomes. One of the most important features of the contemporary system for ensuring the human resources is to increase the value of competence of the specialists engaged in implementation of the product innovation policy. A methodical approach to determining the level of competence of enterprise's specialists, engaged in the product innovation policy, has been proposed.

Article is written in Ukrainan


SidorenkoViktoriia V.
Methodical Approach to the Assessment of Competences of the Foremen at Production Sites (p. 258 - 264)

Stages of integrated assessment of competences of the foremen at production sites are presented. Competence-based approach has been used to assess the professional and personal characteristics. Using the Harrington's interpretation scale as a measuring grid has been proposed. Prospect of further research should be formation of an individual package of measures and managerial solutions to improve the foreman's development level of competences. As for the proposed algorithm, of practical importance can be considered the possibility to make sound management decisions regarding the further career of an employee and the eventual need for improving his level of competences.

Article is written in Ukrainan


Senenko I. A., Shchepak V. V.
Influence of Environmental Factors in Establishing the Management System of Enterprise (p. 265 - 270)

The article is aimed at studying the environmental factors and their impact on adaptability of management system. During the analysis and synthesis of scientific works from scientists various views on features of the enterprise management were considered. As result of the study, the following components of environment of the enterprises' activities have been allocated: indirect, territorial, business, domestic and international. In this context the first three components form a national environment. The main factors characterizing the environment of the enterprises' activities have been considered. Three levels of the environmental factors' influence on the activities of enterprises have been allocated: general under indirect exposure, competitive under direct exposure, and managed under controlled exposure. It has been proposed to consider these factors in accordance with the situation, which is created in the environment of the enterprise's activity. A structural-logical model of establishing the adaptive management of enterprise has been elaborated, taking into account the influence of situational environment factors. Prospect of further research is an in-depth study of the interaction of the control system components: financial management, production management and marketing management, since the degree of their adaptability to the conditions of economic management influences the effectiveness of the decision-making process.

Article is written in Ukrainan


Cherepnia G. M.
Analytical-Instrumental Framework for Effective Risk Management of Enterprises (p. 270 - 275)

The article examines the analytical and instrumental framework for effective risk management of enterprises. It has been determined that by enterprise's risk management in terms of the analytical-instrumental framework should be understood the systematic implementation of the managerial actions to determine the degree of derating from the long-awaited result, which can be calculated according to analytical-instrumental principles, allowing, on the basis of selected analytical-instrumental technology, to ground, take over, fulfill, and to monitor the situation on implementation of the preventive measures of various kinds in order to compare the results of the economic activity of enterprise with the appropriate risk level. It has been concluded that the enterprise's risk management is influenced by a number of factors, which either fully or partially depend on the enterprise itself or can be independent. The latter factors can be attributable to the conditions of economic management activity, crisis state of the economy, tax and credit policy of Ukraine, insufficient effective demand, low level of financial market. The factors that depend on the enterprise, accounting of which involves its ability to maintain the pace of operational mode according to the pivotal financial and economic indicators, are the subject of risk management in terms of the analytical-instrumental framework.

Article is written in Ukrainan


Burak O. M.
Aspects of the State Strategic Management of the Housing and Communal Facilities of Ukraine (p. 275 - 279)

This article analyzes periodization of establishing the management body in the sphere of housing and communal services of Ukraine. The basic tasks and management structure have been stage-wise explored to identify the strategic aspect of the activity. It has been detected that for all the existence time of the subject ministry of housing and communal services, no tasks of strategic management of the industry were set for it, and its main task was defined as implementation of State policy in the specified areas. In the article is proposed to rectify the deficiencies through the development and implementation of the law of Ukraine «On public strategic management», with formalizing the notions of «strategy», «strategic development», and «strategic management». Results of the study will help to realize the tasks of the Ministry of regional development, construction, housing and communal services on the part of sustainable development of the territories, which can be achieved through implementation of the strategic management of the indicated industry.

Article is written in Ukrainan


Kipcharska I. M.
Functional Structure of the Enterprise's Corporate Security (p. 279 - 284)

The article is aimed at defining and substantiating the essence of the functional components of the corporate security of business entities. In the study, the main scientific approaches to the definition of functional components of economic security at the enterprise level have been analyzed, in particular: resource, system and resource-functional approaches; also the advantages and disadvantages of each have been discussed. As result of the carried out research, starting from structuring the economic security by representatives of the resource-functional approach and based on the position of systems theory, the relevance of allocating of the following components of the enterprise's corporate security has been substantiated: financial-economic, organizational-managerial, technical-technological, intellectual-human resourcing, informational and force component, which, in turn, are structured into the subsystems of the lower levels. The proposed structuring allows a comprehensive approach to address the concerns of securing the enterprise's development.

Article is written in Ukrainan


Filippova S. V., Sukhoterina M. I.
Comparison of Methodologies for Evaluating the Effectiveness of the System of Corporate Social Responsibility of Machine-Building Enterprise (p. 284 - 287)

The article examines theoretical approaches to the evaluation of effectiveness of corporate social responsibility (CSR) of machine-building enterprise. The indicators to be taken into account while determining the effectiveness social responsibility of machine-building enterprise have been proposed. It has been displayed that the indicators, which influence the functioning of the CSR system of machine-building enterprise, can be divided into two types: qualitative – evaluated only when present or absent, quantitative – respectively those, which allow a quantitative measurement. Indicators for evaluating the internal social responsibility of machine-building enterprise have been proposed, on the basis of which can be evaluated the effectiveness of the internal CSR of machine-building enterprise; a methodology, based on the definition of the integral indicator, which includes both quantitative and qualitative estimates, has been developed.

Article is written in Ukrainan


Sokolovskyi S. A., Naumenko M. O., Cherkashyna M. V.
Improvement of the Labor Resources Management of Enterprise (p. 288 - 292)

The processes of integration and globalization, which are currently occurring in Ukraine, allow to speak not only of their innovative orientation, but also of the transformation of factors, determining the effectiveness of these processes. The human and intellectual resources are one of the key factors whose influence cannot be overestimated. This leads to the growing with each year attention to the management of people, to improving its efficiency and effectiveness and identifies new priorities, as reflected in the development of theoretical-methodological aspects of the labor resources management. Labor resources are one of the key factors of production of any kind of goods and services along with investment capital – fixed and working assets. It is the labor resources that without exaggeration can be considered the biggest capital of any enterprise. In conjunction, the whole organization and management activity (above all, the motivational part) aims to enhance the internal resources of workers and to use them in the most effective way. Thus, presently it is hard to overstate the actuality of researching the issues related to the optimization of the process of staff management. In the article has been substantiated the necessity of introduction of new principles and methods for development of a strategy of enterprise's labor resources management.

Article is written in Ukrainan


Kuchina S. E., Kitchenko O. M.
Marketing Policy of Pricing: Analysis and Impact on Company's Revenue (p. 292 - 297)

The need for detailization of methodological bases for improving the pricing against the background of fluctuating market conditions determined the choice of the topic for research. Accordingly, the article is aimed at conducting a theoretical analysis of price as an economic category of market economy; studying the influence of price policy on company's revenue and the marketing-oriented pricing. Methodological basis consists of general scientific research techniques and special techniques based on management, economics and related sciences. Pricing is the only component of marketing, which directly determines the income. Pricing decisions have a big impact on both short-term and long-term profitability of company. A long-term keeping up of the highest possible prices can be achieved only if there is a benefit to the consumer. Selection of the optimal pricing methodology is carried out depending on the capabilities of company and its business goals. The obtained results can be applied by marketers, who research in the field of consumer markets, as well as for decision-making in the marketing control process and for generating further development strategies of enterprise. The carried out studies are the basis for practical solutions in pricing policy, which is focused on marketing.

Article is written in Ukrainan


Moroz S. G.
Defining the Enterprise's Competitive Position in the Pharmaceutical Market (p. 298 - 303)

The article is aimed at evaluating the competitiveness, defining the competitive position of enterprises in the pharmaceutical market and elaborating on this basis strategic directions of their development. A general description of the current status and the issues of the pharmaceutical industry in Ukraine are provided. In the article has been substantiated the need for periodic evaluation of the competitiveness of enterprises, including the pharmaceutical companies. An improved methodical approach to evaluation with subsequent defining the competitive position in the market of domestic producers of pharmaceuticals has been proposed. The used approach implies separation of components into the organizational and economic competitiveness, each of which contains a number of indicators-factors covering all stages of the life cycle from creation of product to its promotion and marketing. The study resulted in evaluating the level of competitiveness and determining the ranks for nine pharmaceutical manufacturers. Based on the developed matrix of competitive position of industrial pharmaceutical enterprises, four types of the strategic zones have been identified, which enable identification of weaknesses on the part of the economic entity as well as determination of the activity areas that need attention. For each of the zones a number of strategic directions for development has been proposed. Prospect of further research is the estimation of competitiveness of the pharmaceutical manufacturers not only in the operational (short-term) period, but in the long term as well, for this approach will determine not only the current state, but also the real potential for enterprise's competition.

Article is written in Ukrainan


BUSINESS INFORM №4-2015

Sokolovskyi S. A., Cherkashyna M. V., Naumenko M. O.
Management of Development of Cluster-Networking Structures (p. 269 - 272)

Being formed as a clusters-based one, is a model of an competitive and investment-attractive economy, which provides a high level and quality of life of the population. Cluster associations are necessary because innovation processes need resources and competencies that often are out of reach for a single company. Cluster arrangements (or local networks of production system area) are the sources and factors of economic growth of territories. Management of development of cluster-networking structures form the basis of the momentum for development of any country, whether with advanced, or developing economy.

Article is written in Ukrainan


Somov D. O.
Strategic Management of System of the Enterprise's Sustainable Competitive Advantages (p. 273 - 278)

The article is aimed to analyze the mechanisms of formation and use of sustainable competitive advantages that are able to generate various forms of rent, according to the main scientific approaches to strategy of formulating a common conceptual model of strategic management of system of the enterprise's sustainable competitive advantages. In the article, influence of organizational capabilities on establishing competitive advantages and choice of an enterprise strategy is studied. A conducted analysis of scientific approaches to strategic management testifies a strong relationship between competitive advantages and economic results of the organizational strategy. The article examines the economic mechanisms for creating competitive advantages in accordance with the basic concepts of strategic management. It has been demonstrated that when using historical and dynamic approach to the analysis of formation of positional competitive advantages, related to a sectoral model of five competitive forces, the model is methodologically consistent with ideas of the dynamic resource conception for the organizational strategy. It has been revealed that any competitive advantages based on organizational capabilities can provide various forms of quasi-rent. The content of economic-managerial strategy of organization has been clarified. A model of strategic management of the system of enterprise's sustainable competitive advantages has been proposed.

Article is written in Ukrainan


Getman O. O., Kyrychok Y. O.
Features of the Staff Incentive Mechanism for the Banking Sector (p. 279 - 283)

The article is aimed to develop a model of building an efficient system of incentives for bank staff, on the basis of advanced foreign and domestic practices. As methodological basis of the research served general scientific methods of learning, systematization and classification, dialectic method, system analysis. Using modern information-communication technologies in banking activities in conjunction with creation of new values and norms of professional and mental culture of bank's employees increases the requirements to the level of competence of its staff. Such demands towards the bank's employees require the creation of an appropriate incentive mechanism, because tangible and intangible rewarding the staff is the main means of ensuring its effective work. The foreign experience of stimulating the staff through «socialization» has been substantiated. The experience of staff incentives has been discussed in detail on example of the leader in the banking sector of PJSC CB «PrivatBank». An author's model of bank staff incentives together with formation of a viable strategy of personnel management in bank have been proposed.

Article is written in Ukrainan


Bodaretska O. M.
Diagnostics of HR-Division Competence in Motivational Sphere (p. 284 - 290)

The article is aimed at improving the method for diagnostics of HR-division competence in motivational sphere that will allow to make managerial decisions on selecting subjects of the formation and implementation of innovative technologies for motivating staff at the machine-building enterprises. Expedience of use of indicators for diagnostics of professional and personal competencies of HR-division in the sphere of motivation has been substantiated, which not only cover the apparent premise of successful implementation of innovative technologies for staff motivation (indicated by a high level of the «input» indicators), but also takes into account the specific results of similar projects at specific machine-building enterprises (on the basis of analysing the «output» indicators). A generalized sequence of diagnostics of HR-division competence in the motivational sphere is provided, also is proposed to use the Boolean function for this procedure. Criteria of declaring with a high degree of probability the possibility to ensure the successful implementation of innovative technologies for staff motivation by own efforts have been considered. The methodical approaches to establishing the weight coefficients for the proposed diagnostic indicators for diagnostics of professional and personal competencies of HR-division in motivational sphere have been described. Results of practical application of the generalized sequence of diagnostics of HR-division competence in the motivational sphere have been presented on example of a number of domestic machine-building enterprises. Prospects of further researches in this direction should provide selection of conditions for use of the advanced method for diagnostics of HR-division competence in motivational sphere.

Article is written in Ukrainan


Stepanenko S. V., Lukashev S. V.
Morphological Analysis of the Notion of «Organizational Changes Management» (p. 291 - 297)

The article is aimed to define the essence of the notion of «organizational changes management» and substantiate the existing approaches. The conducted morphological analysis has resulted in defining the organizational changes management as a continuous process of implementing the successive stages, including: planning for future organizational changes; organizing the implementation of changes (in the form of creation of an initiative group and elaborating program changes); formation of an appropriate motivational environment in order to reduce possible resistance to change on part of personnel; regulation and control of the implementation of organizational changes that will help to mitigate possible risks and contribute to the competitiveness of enterprise. The carried out morphological decomposition helped to reveal that the diversity of definitions is related to availability of different approaches used in the management as a whole and in the management of organizational changes in particular, namely: process, system, situational, behavioral, adaptive approaches.

Article is written in Ukrainan


Semeniutina T. V.
Organizational Culture of Risk Management as Integral Constituent of an Effective Risk Management System of Enterprise (p. 297 - 302)

The article is aimed to study the contents, the role and importance of organizational culture of risk-management in the management system of contemporary enterprise; to conduct analysis of major challenges and elaborate conceptual frameworks for developing a high-level organizational culture of risks at the enterprise. The author substantiates the necessity for organizing an effective enterprise risk management system, capable to ensure achievement of the desired goals, despite the risks and threats of various kinds. The importance of developing organizational culture of risks as one of the key aspects for implementation of an integrated risk management system has been pointed out. Peculiarities and issues related to formation of organizational culture of risk management at the domestic enterprises have been analyzed. A list of indicating attributes intrinsic to a high-level organizational culture of risks has been provided. The basic stages of the formation have been determined, a number of recommendations for development of organizational culture of risk management at the enterprise has been elaborated.

Article is written in Ukrainan


Zamula O. V.
Establishing the System for Management of Information Costs in the Enterprises of Processing Industry (p. 303 - 310)

The article is aimed to research the system for management of information costs in the processing enterprises and improve the categorical apparatus related to the designated areas of study. During the study the categorical apparatus related to system for management of information costs of the processing enterprises has been improved. In particular, information costs are determined as monetary value of the resources that are used by enterprise for implementation of the information process, which consists in finding, obtaining, processing, storing and use (distributing) messages, data, knowledge and ideas. Also, a definition of management of information costs has been formulated. In the system of management of information costs the following processes are allocated: forming a portfolio for information products and services; use of information products; consumption (implementation) of information services; optimization of information losses. It should be specified that in management of information expenses of processing enterprises the evolutionary approach is to be applied, that is, they should be systematically tested in consideration of the contemporary challenges, on the basis of study of their behavior in dynamics and in view of achievements of science in all spheres of human activity. In the future, it is necessary to explore the process of using the information products and consumption (implementation) of information services by enterprises in practice.

Article is written in Ukrainan


Stognii K. O.
Study on Preconditions for Corporate Conflicts (p. 311 - 315)

The article considers preconditions, causes and some aspects of corporate conflicts, process of conflict at an early stage. The necessity of resolving corporate conflicts as a management issue, i.e. from the perspective of internal control, has been substantiated. Several types of conflicts have been discussed, with dividing them into external and internal – depending on the initiator party. Recommendations to reduce the risk of conflict has been given and measures for prevention of conflict situations has been specified. A formalized estimate of conflict from positive point of view has been presented, usability of this phenomenon in the development of corporation has been explained.

Article is written in Ukrainan


Shostak I. V.
Grading as a Contemporary System for Stimulating Labor of Different Staff Categories at the Trade Enterprise (p. 315 - 320)

The article is aimed at synthesis of the theoretical bases and elaboration of practical recommendations to improve the system of remuneration at the trade enterprises through the use of system of grades. Progressive systems of remuneration and systems of incentives for employees of the enterprises from different industry sectors were researched. Features of the grading have been considered, as well as possibilities for its implementation at the enterprises of Ukraine, which makes possible to use an alternative payment system taking into account the contribution of each employee to development of enterprise. A comparison of grades and tariff system has been carried out, main advantages and features of the grading for both employees and enterprise as a whole have been allocated. A logical scheme of establishing a system of incentives for labor stimulation of staff of trade enterprise has been elaborated. The main purposes and effects of individual components of the system for labor stimulation of staff of trade enterprise have been allocated. Structure of the grading by the types of remuneration have been considered and distribution of remuneration components on the basis of grades by the staff categories have been accomplished. A methodology for using the grading at the enterprise has been proposed.

Article is written in Ukrainan


Sokol K. M.
Estimation of the Degree of Readiness of IT-Company to Enter the World Market of Information Technologies (p. 321 - 326)

The article proposes to estimate the readiness of IT-companies to enter the world market of information technologies on the basis of analyzing the degree of manifestation in the company's activity of the combination of diagnostic parameters, which manifest itself in varying degrees and generally characterize the readiness to implement an appropriate marketing strategy. These parameters were conditionally classified as three main groups. In the first group were included parameters of a general nature, i.e. describing the general state of company, regardless of its industry sector and size. The second group included the parameters directly related to entering the world market of information technologies, that is, associated with the presence or absence of external, internal and in-company factors, which cause influence on the decision to enter this market. The third group included the parameters, which are peculiar to IT-companies. Assessment of the degree of manifestation in the IT-companies activities of the above parameters is implemented by expertise with applying the Delphi method, on the basis of which an average weighted expert estimation of the degree of manifestation of the above parameters in the IT-company's activity can be made.

Article is written in Ukrainan


Glushchenko T. S., Dobryanska V. V.
Trends and Prospects of Development of the Advertising-Communication Market of Ukraine (p. 327 - 332)

The article is aimed at studying the development of advertising-communication market of Ukraine and assessment of its current status. Relevance of the chosen theme results from the special role of advertising activity and the underlying communication process in conditions of financial-economic crisis and stagnation in commodity markets. The status and development trends of the advertising-communication market is important because they, on the one hand, reflect the level of development of production and market, and on the other hand, constitute as a factor stimulating for the further improvement of production and market. During the analysis, systematization and generalization of scientific and practical works of numerous scientists, regularities and tendencies in the development of advertising-communication market of Ukraine have been disclosed, also nature of changing its structure has been researched. As result of the study has been found that, under difficult economic conditions, the priority channels of advertising communications will be television and Internet advertising. Despite the overall decline in the advertising market volume, the Internet as advertising-communication channel, will continue to gain momentum due to flexibility, interactivity and targeting to the destination groups. Non-media advertising communications still did not receive widespread use, primarily due to the lack of available funds for their development. Priority direction for further research is to study the effect of different types of marketing communications on the consumer behavior and the possibilities to increase effectiveness of their application in current economic conditions.

Article is written in Ukrainan


Pulina T. V.
Building a Positive Image for Clustered Enterprises of Food Industry (p. 333 - 339)

Creating the perfect image for cluster of food industry enterprises of Zaporizhzhia region will let the clustered enterprises to take a stable market position, will enable the steady growth in sales and profits, will ensure a long-term success. The main marketing tool for building the perfect image of the clustered enterprises is a system of marketing communications, which provides for a synergy effect. This synergy effect allows to creating a sustainable brand and improving the image. The aim of this article is to determine directions of building the perfect image for clustered enterprises of food industry. The image of the clustered enterprises «Buy from zaporizhzhian – choose the native!» has been estimated by the results of an expert survey of the representatives of concerned groups and employees of the cluster. On the basis of the estimation results has been determined that the image of the enterprises is positive, though at 12.8% less than perfect. To achieve the perfect image, a plan of marketing communications has been designed, whose goal is to build the perfect image and create the brand of «Buy from zaporizhzhian – choose the native!». For the brand promotion on the market of the Zaporizhzhia region, the required budget has been substantiated and proposed.

Article is written in Ukrainan


BUSINESS INFORM №5-2015

Butenko N. V.
Organizational-Economic Mechanism of Corporate Affiliate Relationships (p. 248 - 254)

The article is aimed to study the theoretical and methodological bases of establishing the concept of corporate affiliate relationships and coverage of the main components of the organizational-economic mechanism of corporate affiliate relationships. The current state of implementation of the concept of affiliate relationships in the activities of entities of the corporate sector has been analyzed. The concept of corporate affiliate relationships as a system of economic relations between the entities of corporate relationships, which provides an ordered set of economic, legal, technical, cognitive, social relations and is carried out on the basis of sharing the assets, optimizing the level of transaction costs, repeatability of transactions, readiness to cooperate, trust in order to gain competitive advantages for implementation of economic interests of all parties to the affiliate relationships, has been substantiated. An organizational-economic mechanism of corporate affiliate relationships has been proposed, which will provide organizational-managerial, organizational-technical, economic, socio-economic, image-related, and marketing effects.

Article is written in Ukrainan


Muzhylivskyi V. V.
Definition of Market Intelligence and its Role in the Strategic Decision-Making (p. 255 - 259)

The article is aimed to study the essence of the concept of market intelligence as a subsidiary means to informed strategic decisions-making to effectively do business in the conditions of uncertain factors of the market development. As result of the study has been emphasized that market intelligence is comprised of the specific market studies, which focus on improving the quality of business decision-making. A list of major sources of market intelligence has been specified. A study of the sources of information for its further processing and analysis has showed that at the present stage almost any significant data can be freely found on the World Wide Web either by browsing companies websites, specific databases and official financial information, or by means of analyzing the structural, personnel, territorial changes within corporations. Determination of objectives of market intelligence showed that, due to this specific information, companies can solve a large number of issues arising in the process of decision-making, while research of the sectors of consumers of market intelligence confirms the benefit of using such information to companies that produce products and do not provide services.

Article is written in Ukrainan


Pugarska N. B.
Role of Controlling in the Organizational Structure of Bank (p. 259 - 264)

The article is aimed to define the role of controlling service in the organizational structure of bank. Based on an analysis of recent publications, the main conceptual approaches to interpretation of controlling have been researched, its objectives, tasks and functions have been determined in relation to the specificity of bank activities. The role of controlling in the process of management has been analyzed. The author's vision as to position of the controlling service in the organizational structure of banking organization has been presented. The basic task of controlling at the bank has been formulated, a list of core functions, which are necessary to achieve these tasks, has been determined. On the basis of analysis and comparison of the conceptual principles of accounting, information and managerial approaches to controlling, the need for their organic unity has been proved. This will provide for achieving synergies and an additional increase of efficiency in functioning of a banking organization. High resource intensity of processes related to search, processing and analysis of managerial information suggests that the output of activity of controlling service should be clear, relevant and analytically useful for managerial decision-making. This predetermines the perspective of further research to develop a system of indicators of controlling the bank in terms of securing its target management.

Article is written in Ukrainan


Shevchuk V. V.
Use of Preventive Crisis Management to Stabilize the Market Position of Enterprise (p. 264 - 268)

The article describes the results of research aimed at the use by Ukrainian enterprises of preventive crisis management, which, unlike the more common crisis management, whose actions are directed to interfering in the already existing crisis situation, consists in preventing the financial effects of crisis in the economic activity of enterprise. Special attention is paid to the peculiarities of preventive management, differences of mechanism for crisis and preventive management of enterprise are described. The object, purpose and mechanism of preventive management have been determined, the methods and tools of management have been provided. The tools of preventive management can be used effectively in the practice of management of Ukrainian enterprises in addressing the organizational-economic problems since the economic performance indicators of most industry sectors display a slump in industrial production and onset of economic crisis.

Article is written in Ukrainan


Zhabynets O. Y.
Personnel Security in the System of Financial-Economic Security of Insurance Companies (p. 269 - 274)

In the article the personnel security in the system of financial-economic security of insurance companies has been researched, its influence on establishing the information and financial security of insurer has been determined, the main stages of implementation of information security by means of the personnel security in the international standard for information security ISO/IEC 27002: 2013 has been analyzed. The author believes that intense changes of modern global information space put forward new requirements for selection, training and termination of staff, because nowadays personnel security is decisive in the system of economic-financial security of any company, including insurance companies. Acceptance by the staff of various levels of effective solutions in the financial-economic activity of insurer is pivotal for its financial stability and, as a consequence, its financial security together with ability to counter leakages of confidential information and data, which comprise commercial secret, so that assistance of the staff becomes the core of the insurer's information security. It has been proven that in international practice solving the problems of personnel security has received considerable attention, inter alia, in the international information security standard ISO / IEC 27002:2013 clear relationship between personnel security and information security of organization, from the hiring of an employee and to the termination of the employment contract, is well discernible.

Article is written in Ukrainan


Rachkovan O. D.
Establishing an Adaptation Strategy of Trading Enterprise (p. 274 - 278)

The article is aimed at substantiation of the need for developing a strategy for adapting enterprises to the unstable environment of functioning and a methodical approach to its establishing in view of specificity of trade industry sector. The necessity of constant changes in the activity of enterprise in accordance with the conditions of the environment has been substantiated. In this context, a methodical approach to the formation of an adaptation strategy of trading enterprise has been proposed, where strategic process is considered in the sequence of its implementation at the enterprise together with identifying the key stages. As possible strategic alternatives has been allocated the following: active adaptation strategy, conservative adaptation strategy and situational adaptation strategy of enterprises. The proposed approach allows to opportunely respond to changes in the environment and takes into account the relationship of changes of environmental factors with the resulting indicators of performance of trading enterprise.

Article is written in Ukrainan


Matyushchenko S. S.
Human Capital as an Integral Part of the Latent Potential of Intellectual Capital of Machine-Building Enterprises (p. 279 - 283)

Intellectual capital in current economic conditions is one of the most important resources of enterprise. The foremost among the constituents of the intellectual capital of enterprise is its human capital. Without this constituent, at the present stage of economic and technological development of society, activities of economic entities turn out to be impossible. Still there isn't a system for assessing and recording the human capital in the Ukrainian practice. Disclosing the latent potential of the human capital of the machine-building enterprises is considered the first step to its identifying and further assessment. This is one of the reasons, which provide relevance of this study. The article is aimed to identify the latent potential of the human capital at the several machine-building enterprises of the city of Kharkiv. The article analyzes the situation with retraining staff at the enterprises in question and reviews the availability of personnel policy there, considers the importance of treatment of the human capital elements in the enterprise's reporting, provides recommendations for solving the issues.

Article is written in Ukrainan


Gulya Y. V.
Model for Implementing a Strategy to Engage Consumers in the Brand (p. 284 - 291)

The article is aimed at substantiation of the feasibility and possibility for applying the existing international practice of such technologies as «building the brand identity» and «engaging consumers in the brand». In order to generalize the author's views on the development of different forms of branding in poultry enterprises, monographic method, method of analysis and synthesis, and economic comparison were used. The research findings include: analysis of building successful brands based on the use of new technologies of branding «building the brand identity» and «engaging consumers in the brand» using the existing laws, regulations and requirements of their creation; a developed classification of brand image series, imprinted in the minds of consumers by means of branding and combined in three blocks; the carried out identification of four levels of brand attributes related to consumer personality in them. The scientific novelty of the research results consists in: the elaborated model for implementing a strategy of «engaging consumers in the brand»; determining the components of this model based on the creation of corresponding brand images for the concerned consumers, namely: associations, acceptance, sensation, belief, trust, desire to action, unity and devotion to the brand, and their parameters in the consciousness of the latter. The practical value of the model is presented by: possibility to count the absolute and relative effectiveness of involving consumers in brands; building a graphical model regarding levels of consumer involvement in the brands; determining the four levels of transformation of the consumer consciousness, depending on the level of their involvement in the brand.

Article is written in Ukrainan


BUSINESS INFORM №6-2015

Makarenko T. Y.
Theoretical Bases of the Conception of Residual Profits and its Use as a Tool for Behavior Controlling (p. 209 - 214)

The main aim of this article is to explore the theoretical bases of the concept of residual profit and characteristics of its use as a tool for behavior controlling in the enterprise. The essence of indicator and key aspects of its calculating have been determined. Based on statements of the Preinreich-L?cke theorem, use of indicators of residual profit in making investment decisions, assessing the value and motivation of staff has been substantiated. The information and motivational functions of the indicator have been identified and examined. The four forms of compliance of indicators of residual profit with the criterion of goal congruence have been analyzed: weak, strong, moderate, and advanced. It has been proven, that compliance with the criterion of goal congruence when selecting the key performance indicator helps to harmonize interests of investors and managers, allows to reduce the conflict of interests and motivate managers to take effective administrative decisions.

Article is written in Ukrainan


Cherpak A. E., Shershnova Z. E.
Efficiency of Corporate Management in the Targeted Models of Corporate Capital Owners and Other Stakeholders (p. 215 - 222)

The article analyzes the essence of efficiency of corporate management, the necessity of its consideration from the view of the various groups of stakeholders has been substantiated, with this in mind, a definition has been proposed and methods for assessing external and internal corporate management efficiency have been summarized. Complexity of separation of the concepts of «organization performance efficiency» and «efficiency of management» in terms of an organization as well as delineation of organizational performance results and results of management impacts are considered. Based on the results of the analysis, the authors' own definition of «corporate management efficiency» and integrating criterion of economic efficiency of corporate management have been proposed. Special attention is paid to consideration of efficiency of corporate management from the view of the theory of «civil corporation», the authors complement the list of known approaches to determining the efficiency of organization's activities (target, system, internal-organizational, competitive) with the innovative and the socially-oriented approaches. The authors analyze in detail the possible composition of effects of corporation's activity, determine the dominant and associated effects for each group of stakeholders, build a profile of stakeholders' interest in the efficiency of corporation's activity as the basis for subsequent building of tuple of stakeholder preferences. The article also presents recommendations for improving the efficiency of corporate management through the generation and use of knowledge about tuple of preferences of key groups of the company's stakeholders.

Article is written in Ukrainan


Gural N. R.
Structural Components of System for Strategic Management of Labor Potential Reproduction of Trade Enterprise (p. 223 - 228)

It has been determined that for trade enterprises, taking into account specifics of their activity, increase of role of an employee is significant for achieving the results of business activities, which requires changes in approach to the management of employee labor potential. The target imperatives, objects, actors and the subject of strategic management have been defined. A study of methods, principles and functions of management have been carried out. The stages of strategy implementation, contributing to increase of intensity of management process, have been allocated. The list of common features in strategic management of special features, which determine the mission of trade enterprise especially, has been supplemented. Expedience of the managerial decisions, taken by the managed components of the system for strategic management of labor potential reproduction of enterprise, has been substantiated.

Article is written in Ukrainan


Shvets I. B.
Development of Labor Potential as an Element of Functional System of Enterprise (p. 229 - 233)

The article is aimed at studying the mechanism for development of labor potential as an element of functional system of enterprise through continuous education. The approach of physiology to management of biological system has been interpreted as management of socio-economic system «enterprise», where staff is considered as the most valuable and specific resource. Features of continuous education based on the results of scientific works of the Nobel Laureates in economics concerning the two systems, which are peculiar to a thinking person during everyday and work activities, have been explored. Components of functional systems in the context of continuous education have been analyzed, which are: afferent synthesis, decision-making, apparatus of the result acceptor (model for results of actions and program of actions), purposeful action, efferent synthesis (feedback). A sequential analysis of these constituents has helped to identify problems and features that may take place at the enterprise. Also types of motivational climate have been considered.

Article is written in Ukrainan


Kahlyak O. V.
Model for Development of Human Resources at the Food Industry Enterprises of Ukraine (p. 234 - 239)

The article suggests the author's definition of human resources development model at the enterprise and provides the appropriate schema as a triad of «planning – implementation – evaluation». Specific features have been systematized and importance of developing an effective model for development of human resources at the food industry enterprises of Ukraine has been argued. A comparative analysis of three typical patterns of human resources development at foreign and the domestic food industry enterprises, which operate on the Ukrainian market, is presented, their advantages and disadvantages are provided. The omni-purpose components of a typical effective model for development of human resources at the enterprise have been determined, appropriate recommendations for management boards of domestic enterprises on improvement this model have been provided.

Article is written in Ukrainan


Peniuk V. O.
Personnel Potential of Trade Enterprise: Definitions and Constituent Elements (p. 240 - 248)

The article is aimed to determine the essence of personnel potential of trade enterprise and its constituent elements. A study of the etymology of the word «potential» has been carried out. Theoretical approaches to interpretation of the notion of «personnel potential» have been systematized, with allocation of the resource, system, factorial, attributive-synthesizing (integrative) and indicative-resulting approaches. A critical analysis of the existing definitions of this notion has been conducted, its essence has been revised and the distinctive features have been identified. As result of the study, correlation between the personnel potential, staff and labor potential of enterprise have been determined. The author's vision of the essence of notion of «personnel potential of enterprise» has been submitted. The groups of competencies (personal, professional, instrumental, interpersonal and system) have been defined, which work as constituent elements of personnel potential of trade enterprise. The obtained results can be further used for research on personnel policy as well as staff and labor diagnostics at both trade enterprises and enterprises in the other economy sectors.

Article is written in Ukrainan


Malikov V. V.
Removal of Personal Limitations in Training Accountants and Auditors (p. 249 - 252)

The article is aimed at substantiation of importance of removing personal limitations in training preparing accountants and auditors, elaboration of practical recommendations on how to improve this process. The most common personal restrictions include: inability to solve problems; lack of creativity; inability to self-management; insufficient understanding of specifics of managerial work; vague personal values; unclear personal goals; inability to influence people. The indicated limitations can be partially removed in the course of professional practice, using special techniques for each of them. It should also highlight some of the aspects of social activity of a specialist, namely: reactions to criticism, mistakes made and presence of positive emotions. The result of professional training, together with report on the practice, should represent a personal development plan, concrete and realistic, mobilizing all the abilities and requiring the entire efficiency of student.

Article is written in Ukrainan


BUSINESS INFORM №7-2015

Rudyk V. K.
Role of Pension Management in Controlling the National Pension System (p. 277 - 281)

The article highlights the issues of role of pension management in controlling the national pension system in the context of carrying out the pension reform. Establishing a contemporary pension model requires improvement of control system in the pension sphere, which should be based on the principles of pension management. The basic premises of establishing and development of pension management has been considered, the main elements of its organization has been determined. It has been proved that specialized financial institutions that will operate together with the pension insurance system should become a linchpin for the effective functioning of pension management. The basic principles of the pension management, which contribute to understanding of its essence, have been defined. It has been determined that consolidation of the State regulation and corporate governance in the pension sphere is a feature of contemporary methodological approach to creation of a pension management system. Particular attention is drawn to the fact that, in the pension insurance system, pension funds serve as the basic financial institutions, thus improving the control over them is an important task of the pension management. It has been determined that the structure of controlling the pension fund provides for the separation of operational functions and oversight functions, as well as presence of certain qualification and the accountability of the persons and entities, entrusted with exercise of these functions. Attention to this matter stays in the focus of the pension management.

Article is written in Ukrainan


Kukharuk A. D., Zmitrovych D. D.
Evaluation of Management Efficiency Related to the State of Enterprises' Competitiveness (p. 282 - 287)

The article is aimed at development of scientific-applied provisions for evaluating management efficiency related to the state of enterprise's competitiveness in terms of an unstable environment. The substantial proportion of the concepts of «management efficiency» and «effectiveness of management» has been determined. The results of evaluation of the management efficiency level of the state of enterprises' competitiveness are presented using both the static and the dynamic efficiency indicators. Using the static efficiency indicator, the level of achieving the planned values of competitiveness indicators as result of managerial decisions has been evaluated. In the dynamic aspect, management efficiency has been described as achievement of stability of competitive advantages. A matrix visualization of the management efficiency levels has been accomplished. The topological matrix zones have been allocated, according to which the measures, necessary to improve management efficiency, have been formulated. A promising direction for further research is evaluation of effectiveness of management of the industrial enterprises' competitiveness and defining the features of such assessment, depending on the size and specifics of activity of economic entity.

Article is written in Ukrainan


Romaniuk V. M.
Evolution of Corporate Management Models in a Competitive Environment (p. 288 - 294)

The article explores evolution of the three classical development models of corporate management: English-American, German, and Japanese. The author also analyses the fourth model of corporate management, more inherent to the economies of transformation (transitional) type in the countries with high levels of corruption: the family model. Attention is drawn to the identification of essential aspects in evolution of mechanisms for development of corporate management system. Using the appropriate tools together with methodology of scientific research, the author has designed substantiated recommendations to address the problem of selecting an effective national model of corporate management i.e. formation of a completely new domestic model of development of the corporate sector of economy, taking into account specific features of the existing classic theoretical-generalized models, as well as characteristics of the institutional environment in Ukraine and the level of development of market relations.

Article is written in Ukrainan


Fomina O. V.
Organization of Managerial Accounting at the Trade Enterprise (p. 295 - 299)

Correctly organized and well-functioning system for information support of management should result in providing the appropriate level of competitiveness and, consequently, its long-term development. The article is aimed at scientific substantiation and development of conceptual foundations for organization of a managerial accounting system at the trade enterprise. The article provides studying together with outlining of basic constituents for organization of management accounting in view of features of the trade enterprises' activities. The current approaches to organization of managerial accounting have been determined. A scientific substantiation of theoretical-methodological foundations of organizing a managerial accounting system has been accomplished on the basis of systematic approach.

Article is written in Ukrainan


Tikhonchenko R. S.
Developing CRM-Strategies on the Basis of Process Approach at Retail Enterprises (p. 300 - 304)

The article is aimed at substantiation of the coherence and content of the processes that define the logic of actions in developing CRM-strategies at retail enterprises. On the basis of studying the common approaches to developing strategies as well as features of client-centered approach as a criterion for the strategic management, a structural-logic model of process approach to formation of the client-centered (CRM) strategies for retail enterprise has been elaborated. In terms of this model, the main business processes have been determined: strategic analysis by the projections of client-centered activities of retailer enterprise (client and value projections, sales channels and STEP-environment); goal-setting on the criterion of the overall strategy of enterprise development; analysis and selection of strategic alternatives by the criterion of development strategy fitting the strategic analysis results. To ensure the effectiveness of the proposed process model, inputs, information supply and outputs (results) for each process have been determined.

Article is written in Ukrainan


Gron O. V.
Consumer Experience as a Competitive Advantage under Contemporary Conditions (p. 305 - 310)

The article is aimed to explore the experience of consumers as the basis for creation of competitive advantage of enterprise by ensuring long-term customer loyalty; to analyze methods for evaluating consumer experience based on the exploration of possible behaviors of consumers. During analyzing, systematizing and generalizing the scientific publications by scientists and recommendations by practitioners, the concept of «experience of consumers» and specificity of its use have been considered, views of researchers on the definition of «consumer experience» have been systematized. The study identified the relationship of customer satisfaction with the experience gained in the process of interaction with the company, which is necessary to take into account for ensuring the long-term customer loyalty. It has been determined that the discussed methods of analysis and assessment of consumer experience, based on the exploration of possible behaviors of consumers, should assist enterprises in considering the current challenges and result in better approach to form the customer experience in the future. Prospect of further research in this area is the development of tools to form consumer experience and its management, taking into account specifics of domestic enterprises.

Article is written in Ukrainan


Smyrnov S. O., Hilorme T. V.
Methodological Platform of Forming the Organizational-Informational Mechanism for Marketing Promotion of Energy Saving Technologies (p. 311 - 315)

The article is aimed at development of theoretical, methodological guidelines and practical recommendations on formation of organizational-informational mechanism for marketing promotion of energy-saving technologies, which is based on constant organizational interaction and information interactive support (building the flexible on-line information systems) with introduction of the modern energy technologies in the markets of energy services in Ukraine. The article considers the methodological platform for building the organizational-informational mechanism for marketing promotion of energy-saving technologies based on the life-cycle conception and the model created by Kurt Lewin. Further considered is a classification of groups of methods, taking into account peculiarities of marketing communication support for creation and market promotion of innovative energy-saving technologies (selection of communicative and analytical groups of methods). An assessment of economic feasibility of the proposed approaches on the basis of methodology by Gronbach and Gleser has been suggested.

Article is written in Ukrainan


Kholodnyi H. O.
Marketing Analysis of Both the Current Status and the Perspectives of Development of the National Market of Higher Education Services (p. 316 - 321)

The article is aimed at the topical subject of analyzing both the current status and the perspectives of development of the national market of higher education services. Using the method of morphological analysis and also synthesis of the most common definitions, the essence of higher education together with the market of higher education services has been substantiated from marketing standpoint. In the article the results of marketing analysis has been considered, the purpose of which is to evaluate the influence of external and internal environment factors on the level of demand for higher education in Ukraine. It has been substantiated that the national higher education system needs a new concept for its further development, which is targeted to development of individualized higher education services, where special value is attached to the educational methods, which provide evolvement of individual's abilities for self-fulfillment and adaptation to the rapidly changing environmental conditions. The material, presented in the article, summarizes the situation at the domestic market of educational services related to the higher education system and creates a basis for substantiation of the main trends in developing this market.

Article is written in Ukrainan


BUSINESS INFORM №8-2015

Doronina M. S., Golubiev S. M.
Social Reserves of Development of the Collective Total Labor Potential. Role Context (p. 249 - 253)

The rate, heterogeneous character of the changes in the internal and external environment of business entities go beyond their ability to make effective decisions in critical situations timely. Only the collective mind of the creative collective laborer allows to effectively respond to the unique challenges at work now. For the formation of such a laborer in modern conditions it is necessary to use social reserves of the collective development, as they provide an additional growth of its total labor potential due to organization of emotionally positive interaction between employees. The article considers the labor collective as a social control object. There argued a possibility of transforming it into the team due to diagnostic and development of the total labor potential within the role structure. The successful combination of the functional labor and social roles in a team gives a birth to synergistic effect, which is manifested in its mechanical and organic solidarity. The created on this basis collective laborer is a new productive force of the cooperative labor, exceeding the amount of the abilities of separate individual employees.

Article is written in English


Krups’kyy O. P.
Influence of Style of Leadership onto the Characteristic Features of the Organizational Culture of Tourism Enterprises (p. 253 - 260)

The article is aimed to identify the influence of style of leadership onto the characteristic features of the organizational culture of tourism enterprises. A detailed analysis of the scientific literature about leadership styles has been conducted, wherein some peculiarities of their implementation in the tourism enterprises of Ukraine has been disclosed. The integrated definition of leadership has been updated in view of the current socio-economic conditions. Role of style of leadership as a determinant for type of organizational culture has been proven. Particular attention is paid to the devastating (neurotic) style and the style of non-intervention, which are still not covered by Ukrainian researchers, however, they are relevant for understanding peculiarities of formation and management of the organizational culture related to the tourism and hospitality enterprises. In course of the study the following methods of scientific research have been used: ideographic; formal; content analysis; analysis and synthesis; correlation analysis. The results obtained can be used by practicing managers for selection of a management style, suitable for the established or emerging organizational culture at the enterprise.

Article is written in Ukrainan


Savchenko S. O.
Gender Analysis in HR Management (p. 261 - 265)

The article is aimed at studying competitiveness of managerial staff on the basis of personal and business qualities. Theoretical and methodical provisions, as well as practical recommendations on the estimation of competitiveness of managerial staff on the basis of psychological diagnostic analysis of personal characteristics were considered. Results of the study were analyzed from the perspective of gender differences between men and women in management. The main objectives of the studying were choice of personal qualities that characterize a successful leader-manager, determination of their weighing coefficients and conducting a psychological diagnostic analysis. A statistical processing of the results has been accomplished. Tests were carried out targeting intellectual abilities of men and women while using two tests. The first test served to determine individual's mental agility, the second test examined logic, mental processing, consistency of thinking. The presented results of research will allow to staff the contemporary enterprises with managerial personnel regardless of the psychological, physiological and biological gender differences of individuals. Further accumulation of empirical material will refine the results and make adjustments to assessment of competitiveness of managerial staff, taking into consideration gender differences and other gender forms.

Article is written in Ukrainan


Momot T. V., Zhang H.
Determining Indicators of Personnel Security as Constituent of Financial-Economic Security (p. 266 - 271)

The article is aimed to identify the personnel security indicators as constituent of financial and economic security. In analysis, systematization and generalization of scientific works by numerous scientists, a methodology for diagnosis of personnel security has been developed, views of researchers on the definition of «staff loyalty» have been systematized. The indicators for estimating the status of the personnel security of enterprise in the machine-building economy sector have been substantiated. This process of substantiation is quite complex and contains potential opportunity for systematization and generalization of theoretical positions, recommendations and suggestions by professionals, academics, international experience, including both developed countries and the native developments, carried out studies, legislative-normative base. Based on the above, a sequence of formation of a system of indicators to estimate the status of personnel security has been developed. A sequence of estimation of the status of personnel security of enterprise has been developed. It will enable to form a system of indicators, which provides for integration of the relations between the main directions of the enterprise's development strategy, which in turn allows to more consciously choose indicators of personnel security and to determine on their basis the integrated indicator of personnel security at the enterprise.

Article is written in Ukrainan


Babiak N. D., Ivaniuk K. B.
CVP Analysis: Traditional and Managerial Approaches (p. 272 - 276)

The article researches one of the methods for profit management – «CVP analysis». The article mainly focuses on the development of theoretical and practical recommendations that provide lightening to the practical use of the CVP analysis tools by domestic enterprises. With this aim features of the indicated tool for costs controlling have been disclosed, issues for its use in practical activities of enterprises have been identified. In order to overcome certain limitations in using CVP analysis, as well as to improve its efficiency, has been proposed to apply the managerial approach to this tool, which differs from the traditional approach by the process of fixed costs allocation as for product kinds. Also, as an alternative to the traditional approach to CVP analysis, the article proposes the use of process-oriented method, which is based on using different cost drivers for the allocation of fixed costs. In connection with this a modified formula for determining the break-even point according to process-oriented approach to CVP analysis has been proposed. Use of this tool should be a challenge for the contemporary scholars and practitioners as well as an impetus for its further modifications to increase the adaptability of the method and its adaptivity to economic realities.

Article is written in Ukrainan


Skakalskyi Y. S.
Strategic Planning of Risks on the Basis of Balanced Scorecard (BSC) (p. 277 - 281)

The article is aimed to study the features of strategic risk management of enterprise in the context of primary identification, planning and monitoring. The main risk classifications were analyzed and then was proposed to divide them on the financial and the non-financial based on the principle of projections of a balanced scorecard. Definitions for the main types of financial risks have been suggested. The necessity of an integrated approach to risk management at the enterprises of the real sector of economy has been substantiated. The modern BSC-based concepts of risk planning were examined, with allocating their strengths and weaknesses, as well as the author's vision of the strategic risks planning on the basis of controlling has been submitted. Usage of BSCplus approach has been proposed, where the key indicator will be added value, calculated using the weighted average cost of capital (WACC). Expedience of considering the interest rate risk when planning a weighted average cost of capital of enterprise has been emphasized.

Article is written in Ukrainan


Skrynkovskyy R. M., Kharuk K. B., Maksymchuk I. S.
Diagnostics of Enterprise in the Areas of Vocational Education, Employment Activity and Motivation, Innovative Labor and Social Development (p. 282 - 288)

In the article a system of the enterprise's diagnostics in the areas of vocational education, employment activity and motivation, innovative labor and social development has been created, bearing in mind the responsibility of management when targeting the best strategy possible. It has been found that the key business indicators of the level of vocational training of the enterprise's staff are: 1) the skill level of staff; 2) the training level of staff; 3) the level of professional knowledge and skills of staff; 4) the mobility level of staff. The integrated level of enterprise's diagnostics in the area of employment activity and motivation should be determined by: 1) indicators of the activity level of staff; 2) indicators of the level of motivational complex of enterprise; 3) indicators of the level of development and structure of staff; 4) indicators of the staff incentive level; 5) indicators of the level of staff labor evaluation; 6) indicators of the level of economic-productive evaluation of staff. Diagnostics of enterprise in the area of innovation should be determined on the basis of 23 indicators, which are presented in the article. It has been found that the key business indicators of the enterprise's diagnostics in the area of social development are: 1) the level of social activity of staff; 2) the level of working conditions at enterprise; 3) the level of creative development of staff; 4) the level of staff motivation; 5) the level of social protection of staff.

Article is written in Ukrainan


Mochona L. G.
Analysis and Selection of Operational Controlling Tools in the Enterprise (p. 288 - 296)

The article is aimed to study the theoretical and practical possibilities of using the operational controlling tools in the enterprise in order to make timely and effective management decisions in the industrial and economic activity of the enterprise. Theoretical aspects of using the operational controlling tools to identify deviations of the actual controlled indicators from the planned ones, as well as economical use of time, staff motivation to productive work, reducing the costs level of the enterprise have been considered. Essence of operational controlling has been defined and its main tasks have been characterized, interaction and distinction between the strategic and the operational controlling has been determined. In addition, operational controlling methods and tools have been delineated, along with identifying the major ones and specifying their advantages and disadvantages. Prospects for further research in this area will be practical use of the tools for implementation of operational controlling of the industrial and economic activity of enterprise as well as implementation of a detailed analysis of the results obtained regarding the effectiveness of implementation of specific tools.

Article is written in Ukrainan


Liakh O. O.
Improving the Budgeting in Terms of the System of Financial Controlling in the Enterprise (p. 297 - 302)

The article is aimed to study the budgeting in terms of the enterprise's controlling system in a rapidly changing environment. Based on research works by numerous management accounting professionals, evolution of budgeting was considered and the main advantages and disadvantages of using various methods were systematized. The article focuses on the budgeting from scratch as an effective tool for controlling costs in the enterprise. The basic approaches of specialists to this method have been generalized. On the basis of experience of various consulting companies, the use of budgeting from scratch was considered in practice, the main factors influencing the success of this method were specified. A further research is needed in the direction of integration of the budgeting from scratch into the enterprise's cost management system that will be able to enhance its cost and increase competitiveness.

Article is written in Ukrainan


Romanov A. D.
Assessing the Status of Socio-Psychological Climate in the Enterprise (p. 303 - 308)

The article is aimed to provide methodical recommendations on assessing the status of socio-psychological climate of collective in the enterprise taking into account its key dominants from the standpoint of the synergistic approach. The study has proved the possibility of considering a system of socio-psychological climate in terms of the synergistic approach by means of comparing the basic principles, methodical recommendations for assessing the status of socio-psychological climate as a complex dynamic system with taking into consideration both bifurcation points and attractors have been proposed, the advantages and disadvantages of such an approach have been formulated, as well as the key dominants of the socio-psychological climate (personal, group and organization (corporate) dominants) that have priority impact on its status have been identified. The purpose of further research is determination of the influence of the three components (dominants) of socio-psychological climate of collective on its overall level at the enterprise.

Article is written in Ukrainan


BUSINESS INFORM №9-2015

Tiahunova Z. O., Bondarenko V. M.
Development of the SPA Industry: Management Aspect (p. 358 - 364)

The article is aimed at studying and analyzing the world market of the spa industry, the main stages of its development, its impact on economic processes and services, consideration of the worldwide experience of managing this business. A close interrelation and interdependence between different business elements within the cluster of the spa industry, as well as their impact on formation of the staff management system of the spa structures has been disclosed. It is proved, that implementation and application of the proposed system for staff management in the spa organizations will increase the efficiency of enterprise management, strengthen its adaptability and ability to change, improve the level of knowledge and competence of staff. The author's vision of the concept of «spa management» has been proposed, allowing to identify specific approaches to the management of the spa structures. Prospect of further research in this direction is to carry out studies of the market of spa industry in Ukraine, its problems and ways to solve them. Development of both the domestic spa industry and the spa tourism is a promising area for investment and public support, the favorable geographical and climatic situation together with rich natural curative resources provide the basis for the formation of a powerful sector in the service business.

Article is written in Russian


Hryshova I. Y., Bondarenko V. M.
Theoretical-Methodological Foundations of the Management of Restructuring the Enterprises for Agrarian Production Processing (p. 365 - 370)

The article examines the issues relating to restructuring of agrarian enterprises, as well as particularities of restructuring, both in general and in terms of its individual components. Issues of the relationship between the concepts such as reforming, restructuring, competitiveness and reorganization of enterprises and companies have been reflected. Objective preconditions of restructuring the agroindustrial enterprises have been evaluated. Methodological foundations of restructuring have been considered and its main directions have been analyzed.

Article is written in Ukrainan


Melnykova O. A.
National Branding as a Factor of the Socio-Economic Development of Ukraine (p. 370 - 374)

The article is aimed to determine the essence and importance of the national brand and national branding, to elaborate guidelines for development of this marketing concept in Ukraine. Attention is focused on two main approaches to the definition of national brand – as national product brand and as country's national brand, with direct emphasis on the country's branding. The main objectives of the country's national brand have been outlined, among which the major ones: improvement of the internal and external image of the country, attracting investors, tourism development, growth and stability of the national economy, enhance of competitiveness of the domestic products in the international market, development of international cooperation, etc. The main problem in the external image of Ukraine have been allocated, which may be solved by means of targeted branding. The study provided for highlighting the basic guidelines for development of Ukraine as a brand, together with key areas of marketing communications policy to advance the national brand.

Article is written in Ukrainan


Ryabik H. Y.
An Economic Substantiation of Marketing Activities Concerning the Development of Competitive Advantages of Enterprise (p. 375 - 380)

The article is aimed at studying strengths and weaknesses of the existing approaches to definition of the economic evaluation of measures in the course of marketing and distribution activities of enterprises as well as problems arising in the process of this evaluation, in order to provide further development of a methodical approach to the evaluation and substantiation of marketing activities on development of the competitive advantages of enterprise. It has been determined that existing approaches do not allow to the full extent determine the causes and preconditions that contribute to efficiency and effectiveness of the marketing activity impact on competitiveness. It has been indicated that insufficient clarification remains relevant for the theoretical and methodical aspects of concentration of marketing measures, which are being developed in the framework of the respective functional strategy, on solving the problems of achieving competitive advantage and strengthening the competitive position of enterprise. From the author's point of view, addressing of this task requires a necessary strengthening of selectivity in applying the tools of the marketing impact (based on the in-depth market segmentation and a substantiation of priorities for the formation and implementation of a balanced product policy). Prospect of further research in this area is study on additional strategic planning of the procedures for the formation and use of the competitive advantages of enterprises.

Article is written in Ukrainan


Sadovska I. B., Blyakharchuk M. O.
Conceptual Framework of Formation of the Accounting Policy of Managerial Accounting (p. 381 - 388)

The article is aimed at both definition and substantiation of conceptual framework of formation of the accounting policy of managerial accounting at enterprise. Essence of the notion of «conceptual framework of formation of the accounting policy of managerial accounting» has been allocated as an exposition of individual conceptions (views), on which the methodology of formation of the accounting policy together with practice of its application is based. A hierarchical model of the conception of formation of the accounting policies of managerial accounting at enterprise has been built, which contains objectives, directions, factors, principles, elements, implementation and assessment of effectiveness. Constituents of the conceptual framework of formation of the accounting policy of managerial accounting at enterprise have been disclosed. When forming the accounting policy of managerial accounting of enterprises, has been suggested to use both traditional scientific principles and specific principles of managerial accounting, as well as those that have not yet been applied in the accounting policy: principles of constructiveness, promptitude, employee-centredness, morality and ethics. It has been proposed to evaluate the efficiency of applying the accounting policies of managerial accounting at enterprise by objectives, factors, elements and practical implementation.

Article is written in English


Semenova V. G.
Improving the System for Management of Intellectual Property of Cable Companies (p. 389 - 393)

Innovative development of contemporary enterprises is essential to enhance the competitiveness of enterprises, in the both domestic and external markets. However, nowadays there is a number of reasons, which hinder the innovation development of Ukrainian enterprises. Success of the innovation activity of enterprise depends largely on the effective forming and use of intellectual property. For its rational use in the enterprise, it is necessary to create an effective system for management of these processes. The article is aimed to define the main directions of improving the system for management of intellectual property of enterprises in the cable industry. The basic problems of forming the intellectual property of enterprises were considered. The basic trends in the development of enterprises in the cable industry were examined, perspective directions of increasing the competitiveness of domestic enterprises in the indicated sector were allocated. Areas for improvement of the system of intellectual property management at the enterprises in the cable industry (transition from mechanistic to organic structures of management; creating specialized intellectual property management division; formation of a system for evaluation of effectiveness of the use of intellectual property; improving systems for accounting of intellectual property, etc.) have been identified.

Article is written in Ukrainan


Koiuda V. O., Pasko M. I.
Methodological Approach to Business Planning of Development of Enterprise (p. 394 - 402)

In a competitive environment, development of enterprise depends largely on its substantiation on the basis of business planning. Formation of business plan for enterprise requires an informed approach to its prospects and potentials for successful operation, proposals of new products (works, services) to meet the needs of consumers. A methodological approach to developing a business plan is proposed, which takes into account particular characteristics for a particular enterprise on the basis of the «black box» components and in interdependence with preparation – development – adoption and implementation of managerial decisions. Stages of the process of forming a business plan were clarified and supplemented (information-retrieval, preparatory-analytic, development) concerning the areas of managerial decisions within the frames of business planning, where management is a key component in determining the ways and the in concretization of goals and objectives of the structural units for strategic development.

Article is written in Ukrainan


Bondarieva T. I.
A Classifier for Business Models, Focused on Business Processes (p. 403 - 408)

The article is aimed at creating a classifier for business models of enterprise's activity, focused on the internal environment of organization, its business processes. A description of stages of the business modeling development in the management of enterprise is provided. An analysis of existing approaches to classification of business models has been conducted. The actuality of developing a fundamentally new classifier for business models that will adequately display diversity of existing business models, have distinct border sections and possibility of following the classification signs in the identification of a particular type of business, has been substantiated. An approach has been proposed and a classifier for business models has been developed, which is focused on the internal environment of enterprise, its business processes, based on the means of forming an income flow.

Article is written in Russian


Ivanov Y. B., Kapustnyk S. K.
Economic Expertises of Strategic Decisions in the System for Strategic Management of Enterprises Development (p. 409 - 414)

The article is aimed at defining the essence of economic expertise of strategic decisions for enterprises development, as well as basic components of the general methodology for conducting such assessments. In result of the study, strategic decisions has been defined as the basic category for the expert methodology. An analysis of practices of commission and conduct of the legal expertises concerning the results of implementation of strategic decisions for enterprises development has been carried out, the reasons for conduct of economic expertises of strategic decisions have been classified, definition of the objective and subject of such expert assessments have been formulated. The basic components of a common methodology for the economic expertise of strategic decisions have been determined. For the perspective of further research in this area has been suggested a definition of the main categories of expertises related to the implementation of the strategy of economic development of enterprises, as well as development of a common algorithm for economic expertise of strategic decisions has been recommended.

Article is written in Ukrainan


Minenkova O. V.
An Analysis of the Current Analytical Methods for Management of the Enterprise Activities (p. 415 - 420)

The article analyzes the current analytical methods for management of the activities of industrial enterprises. Special attention is paid to allocating the advantages and disadvantages of the economic management methods, which are based on concepts and methodologies of information systems as well as IT-technologies. Complexity of adjusting these methods to the working conditions of domestic enterprises have been specified. A detailed analysis of the analytical economic methods, based on the balanced scorecard (BSC), has been conducted. Objectives and principles for evaluation of activities of enterprise according to BSC have been substantiated. Since today the domestic industrial enterprises are operating in the extremely difficult economic conditions dependent on the socio-political processes that are going on in the country, the effectiveness of activities is subject to the methods and tools used by administration in the management activities. This can be provided only by means of the analytical economic method, which provides for consideration of enterprise from the position of system approach, i.e. – in the light of the processes, mechanisms, structural organization, manifestation forms on the one hand, and the mission, policies, strategic objectives on the other. The article suggests a structural model of the analytical method for management of enterprise. One of the core places in this method hold measures, criteria of efficiency and the key factors of effectiveness that constitute the analytical provision of the method.

Article is written in Ukrainan


Petrenko O. O.
A Methodical Approach to Prioritization of Managerial Functions in the Formation of Adaptive System for Professional Training of Staff (p. 421 - 427)

The publication is aimed at a theoretical substantiation and description of approbation in practice of a methodical approach to identifying priority of management functions in the process of formation and development of the adaptive system of professional training of staff (SPTS). On the basis of characteristics of adaptive systems, a list of measures for the formation of an adaptive SPTS within the limits of the functional approach has been composed. Use of the method of hierarchies provides for obtaining the baseline data for implementation of the proposed methodical approach in practice, when the array of the studied companies is split into three groups: with high, medium and low levels of the SPTS-adaptation. Calculations of priority of managerial functions as well as individual measures within each of the functions are performed by using the software Expert Choice. Economic interpretation of the research results allows to draw conclusions about priority of planning and organization of the process of formation of an adaptive SPTS for enterprises with low level of adaptation, as for enterprises with medium or high level of the SPTS-adaptation, the priority of the function of motivation and control increases. Results of studying the priority of selected measures allow to generate advanced recommendations for improving the SPTS-adaptation for the entire array of the surveyed industrial enterprises.

Article is written in Russian


Semenchenko A. V.
Improvement of Personnel Security as an Element of Strengthening Financial-Economic Security of Enterprise (p. 428 - 433)

The article is aimed at identifying the key objectives of personnel security as component of the economic-financial security as well as substantiating effective ways to counter threats to personnel security of enterprise. Consideration is given to the definition of «personnel security» and improving the classification of risks and threats to the personnel security of enterprise. The objectives of ensuring the personnel security have been clarified, the most important of which are: timely identification of both actual and potential threats to the vital interests of enterprise on the part of staff; effective countering and combating factors impeding the realization of the legitimate interests of enterprise and its employees; preservation of intellectual and material property of company; identifying the causes and sources of causing material, psychological, physical and other damage to the company. Functions of personnel security in the system of personnel management have been determined and improved. Effective methods for countering threats to the personnel security of enterprise have been substantiated, the professional competences required of specialist in this field have been identified. Types of professionally unacceptable qualities were considered, among them: authoritarian style of management, propensity towards conflict, self-contradictoriness, demagogic style of discussion, intriguery.

Article is written in Ukrainan


Stetsenko V. V.
The Complex System for Management of Marketing Communications in Enterprises (p. 433 - 437)

The article is aimed to highlight the issue of organizational provisions for the marketing communications management process at the consumer cooperation enterprises in Ukraine. It is suggested to consider the complex system for management of marketing communications in the indicated enterprises as a set of management, information, financial, material, and other resources in the field of communications, which ensure the readiness and the ability of enterprises to interact with community, to influence the latter, to organize its appropriate actions taking into account changes in competition and the external marketing environment. It is specified that the complex system for management of marketing communications covers three blocks: information system for management of marketing communications (accumulation of information resources and management of the internal information resources), system for marketing management of communications (planning, implementation, control) and system for support of marketing communications (HR, marketing and anti-crisis support).

Article is written in English


BUSINESS INFORM №10-2015

Otenko I. P., Chepeliuk M. I.
Characteristics of Corporate Culture of Implementing the Organizational Changes by Industry Enterprises (p. 396 - 402)

The article analyses the characteristics of corporate culture of implementing the organizational changes by the machine-building enterprises of Kharkiv region. Corporate culture of organizational changes appears as a unique set of manifestations, corporate values, traditions, principles and standards connected with the activities of participants in all groups of corporate relations that have arisen as result of planned, substantial changes in the enterprise at the expense of striking a balance of interests and social responsibility to society. Analysis of manifestations of corporate culture of organizational changes was conducted on the basis of data from corporate sites of 15 machine-building enterprises of Kharkiv region. It has been proven, that strategy of the enterprise cannot be changed without altering the corporate culture, same as corporate culture cannot be changed without changing the enterprise strategy.

Article is written in Ukrainan


Martynec V. V.
Strategies to Provide the Competitiveness of Enterprise in Current Conditions of Institutional Environment of the Economy of Ukraine (p. 403 - 407)

The article is aimed at determining the factors of establishing competitive advantages of enterprise, selection and substantiation of strategies for providing the competitiveness of enterprise in current conditions of institutional environment of the economy of Ukraine. Both the external and the internal factors of establishing competitive advantages of enterprise have been identified and analyzed. The relevance of establishing a system of competitive strategies of enterprise, which represent a generalized plan of actions for achieving competitiveness, has been justified. Within the author's approach, a system of competitive strategies consists of general (basic) and specific (individual) strategies. The general (basic) competitive strategies are related to provision of competitiveness for the target subsystems of enterprise and form the basis for establishing the specific (individual) strategies. The author has considered as general strategies the following: financial, production, marketing, and strategy of staff management. The individual competitive strategies would be established taking into account the characteristics of the sectoral activity, policy and strategic direction of development of enterprise. The author also has proposed: strategy for adaptation to changes in the institutional environment and market competitiveness, pricing strategy, strategy for building positive personal image of enterprise, strategy for minimizing transaction costs, strategy for regulating opportunistic behavior.

Article is written in Russian


Ivashchenko O. V., Girman A. P.
Realities and Prospects of Development of Staff at Domestic Enterprises (p. 408 - 413)

The article is aimed at studying the topical problems of development of staff as well as finding solutions to them. The value of the staff development system for competitive business has been considered, as well as parallels between the approaches of foreign and domestic companies to the staff development have been drawn. The direction of overcoming problems and optimizing the costs for development of staff have been identified. It has been proved that both development and implementation of an effective system for development of staff in the domestic enterprises in current conditions are multidimensional, a large proportion of theoretical and practical questions remain undetermined and require further comprehensive studying, along with a thorough theoretical and methodical support. Prospects for further research in this area is to determine and implement a long-term strategy for development of the system for personnel management. To achieve this goal, significant changes in the organization of staff training system, as well as its normative, personnel-oriented, educational-methodological, informational, and material supporting will be required.

Article is written in Ukrainan


Sytnik N. I.
Evolution of Knowledge Management in an Organization (p. 413 - 418)

The article is concerned with studying evolution of knowledge management in an organization. In the current literature becomes usual to distinguish between knowledge management of first generation, which is based on the product approach, and the knowledge management of second generation, based on the process approach. On the basis of existing views, the article proposes to differentiate five stages of development of knowledge management in organizations, depending on their focus, understanding of essence of knowledge, content and features of the infrastructure provision. The following stages of the development of knowledge management in organization have been allocated: 1) spontaneous: situational information exchange between employees upon request; 2) awareness of the value of knowledge: accumulation of personal knowledge through vocational training; 3) information-technological: broad use of information technology for the transmission of codified knowledge; 4) socio-behavioral: broad use of social tools to generate and transfer of codified and tacit knowledge; 5) integrated: integrating knowledge management into both the overall organization management and the global on-line space.

Article is written in Ukrainan


Kruhlov V. V., Nikitina K. S.
Managing Intangible Rewards for Retaining Staff at Trade Enterprise (p. 419 - 423)

The article is aimed at substantiation of approaches to the management of intangible rewards for trade enterprise staff. The necessity of ensuring the productive activities of employees through intangible rewards to achieve the goals of enterprise identified. Requirements to collective stimulating, psychological approaches and basic components of a system of incentives for employees at trade enterprise have been considered. The necessity of raising the profile of intangible rewards in the motivational mechanism to encourage the high effective performance has been substantiated. Recommendations on the implementation and use of intangible motivational techniques for the promotion, development and stimulating employees have been proposed. The concept of «training» as a method of non-pecuniary incentives has been provided. Methodical instructions on introduction of a system of psychological trainings, which will affect the results of motivational activities, have been elaborated. Further research of psychological training issue in the system for stimulating the staff can provide a solution to the numerous problems associated with the interest of workers in the high performance indicators of trade enterprise at which they are working.

Article is written in Ukrainan


Petrova I. L., Bielova O. I.
Motivational Strategy in Enhancing the Competitiveness of Trade Enterprise (p. 424 - 430)

The article identifies the importance of developing motivational strategy as a key factor to ensure the appropriate level of competitiveness of trading enterprise. It has been proven that motivational strategy is one of the main elements of the motivational mechanism for strategic management of trade enterprise, which contributes to the enhancement of strategic activity of both enterprise and staff. The place and role of motivational strategy in establishing the strategic set of enterprise has been determined. The main stages of establishing a motivational strategy of enterprise have been allocated, the tasks that must be formulated and implemented at each stage have been analyzed. A list of the main elements of motivational strategy, covering the main areas of activity of trade enterprise, which contribute to its strategic development, has been provided. Efficiency of motivational and strategic tasks, which were fulfilled by the trade enterprises of Ukraine in recent years, has been analyzed.

Article is written in Ukrainan


Chystiakova A. V.
Organizational-Methodical Provision of Implementing the Mechanism for Management of Intellectual Property in the Context of Knowledge-Based Economy (p. 430 - 437)

The article is aimed at developing the organizational-methodical provision of implementing the mechanism for management of intellectual property in the enterprises, operating in the context of knowledge-based economy. In the publication, the methods of cluster and taxonomic analysis as well as matrix approach were used, which helped to distribute enterprises in the plane of «level of the management of intellectual property – level of the implementation of conditions of knowledge-based economy». The article proposes provision of implementing the mechanism for management of intellectual property, a feature of which is building the matrix of «level of the management of intellectual property at enterprise» – «level of the implementation of conditions of knowledge-based economy». The axes of matrix are defined, on the one hand, by a calculated, using the taxonomic analysis, integrated indicator of the level of the management of intellectual property at the enterprise level, on the other hand – by the level of the implementation of conditions of knowledge-based economy in the enterprises studied, which have been obtained by means of cluster analysis. For each quadrant of matrix, useful recommendations on the management of intellectual property at machine-building enterprises have been developed, that will improve quality of the functional management processes and will help to provide both the competitiveness and the capitalization of enterprise.

Article is written in Ukrainan


Volchkova H. K.
Social Capital: Diagnostics of Evolvement in the Enterprises of Kirovograd Region (p. 438 - 443)

The article is aimed at determining the impact of social capital (trust) on the socio-labour relations, taking into consideration diagnostics of its evolvement in the enterprises of Kirovograd region. Based on the results of the conducted sociological research in budget organizations and enterprises of different ownership forms of Kirovograd and Kirovograd region, it can be concluded that the farther from the interpersonal relationships (family, colleague), the higher is the level of mistrust in society. Also the most significant factors of the formation of social capital in enterprises of the region have been identified. According to the degree of the greatest influence on developing trust at the workplace have been allocated: material factors – timely pay, fair appraisal; organizational – appropriate working conditions and socio-psychological – employees' interest in the results of their work, personal involvement, execution by the leaders of the obligations imposed on them, interpersonal respect, professionalism and competence of staff. Developing social capital (trust) at all levels of social interaction in society should be seen as an important factor in the release of the systemic crisis, positive changes in the economy, creation of quality jobs, growth of socio-economic welfare of employees, as well as the country's population as a whole.

Article is written in Ukrainan


Mokerova N. V.
Methodical Approaches to Economic Evaluation of the Social Capital of Consumer Cooperatives (p. 444 - 450)

The article is aimed at substantiation of methodological foundations of the economic approach to measuring and evaluating the social capital of consumer cooperatives. The article describes features of the economic approach to the studying social capital and proposes guidelines for measuring and evaluating social capital in the system of consumer cooperatives. The decomposition of the social capital of consumer cooperatives on the basis of a three-component economic model, proposed by the author, includes three components of social capital – resource, efficient, and environmental. Operationalization of the social capital of cooperative organizations, in accordance with the three-component economic model ensures the formation of basic methodological provisions of its measurement and evaluation. The elaborated system of indicators provides opportunity for an in-depth and comprehensive analysis of the formation of social capital of cooperative organizations with further comparison of the evaluation results and the development of managerial activities aimed at strengthening the relations of social capital in the system of consumer cooperatives.

Article is written in Ukrainan


Rodionov S. O.
A Study on Theoretical Aspects of Developing Systems for Customer Relationship Management as an Alternative Direction of Development of the Marketing Activity for Machine-Building Enterprises (p. 450 - 456)

The article considers a theoretical analysis of systems for customer relationship management, which serve as an alternative direction of development of the marketing activity of machine-building enterprises. It was determined that CRM information systems are the most relevant and promising tools towards management and building relationships with customers for machine-building enterprises. The article considers and generalizes the evolutionary aspect of information technologies and their impact on the production processes of enterprise, particularly on the marketing activities. The approaches to defining the essence of the notion of ‘CRM’ were analyzed and a definition of this notion has been proposed. The both distinctive characteristics and common features of the information systems for customer relationship management were studied, systematized and classified. The author has proposed some supplement to the classification presented.

Article is written in English


Polishko G. H.
International Rankings for National Brands (p. 457 - 462)

The article is aimed at a theoretical substantiation and an analysis of major international ratings for national brands. As a methodological basis for the study was used the works by leading Ukrainian and foreign scientists, as well as information and analytical materials of the international rating agencies. To achieve the formulated goal, methods of scientific abstraction, comparative and structural analysis and synthesis, and systematic approach were used. Methods and evaluation components of the country brands in the international rankings have been considered, a comparative analysis of the views of researchers on the definitions of «brand» and «branding of country» was conducted. The criteria for measurement of national brand have been examined. The contemporary methodologies for evaluating the brands of countries have been systematized. Generalizing different approaches to evaluation of national brands, the main components of a successful brand in the country has been determined as: business (export and investment), State government, quality of life, people, culture, tourism. Prospect of further research in this area will be an analysis of Ukraine's place in the international rankings of national brand. The results obtained can be applied in practice as the theoretical basis for deepening of the research issues of international ratings of national brands by enterprises and organizations of all forms of ownership, by researchers and students of economic faculties.

Article is written in Ukrainan


BUSINESS INFORM №11-2015

Derevianko O. H.
Trends in the Establishing Reputation Capital of the Food Industry Enterprises (p. 384 - 392)

The article reflects the results of an empirical research on the trends in the establishing reputation capital of the food industry enterprises. Reputation potential are the possibilities for successful development of business, with support of stakeholders' audiences; a measure of presence/absence of such support is the dynamics of business value. The author's study of the value of food industry enterprises and trends in its change is built on a combination of two approaches: external valuation (carried out by market experts or by the author by means of the analogues method) and internal valuation (based on indicators of financial statements). With a view to approbation of the author's methodological approaches, a selection of enterprises through choosing four or five major, on the basis of the annual volume of production and sales (net income), enterprises in each sub-sector of the food industry of Ukraine has been substantiated. The following trends in establishing reputation capital of the food industry enterprises and associations have been empirically confirmed: effective brand management policy and application of tools of reputation management contributes to establishing reputation capital as evidenced by the substantial excess of the market capitalization of a number of companies in the domestic food industry over the internal balance assessment of their value; increment of reputation capital significantly affects the dynamics of business value; the effect of «mirror image» significantly complicates the process of providing a realistic market valuation of Ukrainian (subsidiary) enterprises of global corporations with well-known brands, where the reputation component of the global business value often exceeds the immediate value of the assets of its Ukrainian unit.

Article is written in Ukrainan


Grosul V. A., Zhyliakova O. V.
Essence and Features of Formation of an Anti-Crisis Strategy of Enterprise in Conditions of VUCA World (p. 393 - 399)

The article substantiates the necessity of formation of an anti-crisis strategy of enterprise. Analysis, systematization and generalization of scientific works by both domestic and foreign scientists have provided for consideration of essence and content of anti-crisis strategy, as well as have helped to highlight the main essential features of this category. The features of formation of an anti-crisis strategy in today's VUCA world, which opens a new phase in the development of enterprises, have been identified. A model of VUCA key staff competences, necessary for the formation and implementation of an anti-crisis strategy of enterprise, has been built. A list of the VUCA anti-crisis competences, a forming element of which is the tolerance for uncertainty, has been proposed.

Article is written in Ukrainan


Zakharov V. А.
Operating System of Industrial Enterprise (p. 400 - 405)

The article is aimed at exploring the basic features of a modern operating system of industrial enterprise. The main differences in the concepts and content of both the production and the operating systems have been determined. The approaches to the definition of operating system have been analyzed, the main elements of the operating system of industrial enterprise together with the interrelationship of enterprise subsystems have been identified. On the basis of the data obtained, both composition and elements of the operating system of industrial enterprise have been generalized and improved; creation of a service subsystem, which is responsible for provision of services by the enterprise, has been suggested; a diagram of the operating system of industrial enterprise has been built.

Article is written in Ukrainan


Mochona L. G.
Contemporary Tools for Strategic Controlling in the Enterprise (p. 406 - 414)

The article is aimed at studying selection of effective tools for strategic controlling to ensure the effective operation of enterprise in the long term. The author provides its own understanding of nature of strategic controlling and sets its major tasks in the enterprise management system. Information on practical possibilities to apply the tools of strategic controlling has been generalized and systematized. With purpose of a successful implementation of strategic controlling, advantages and disadvantages of the currently available tools have been identified, which should be selected with considering specific characteristics of an individual enterprise. Prospect of further research within the terms of the discussed problem will be an integrated application of the tools for implementation of the strategic controlling of production-economic activities in the industrial enterprises.

Article is written in Ukrainan


Butenko N. Y.
Knowledge Management in Corporations (p. 414 - 419)

In modern conditions, knowledge becomes a vital resource for organizations. The specificity of knowledge as management object causes a multitude of problems facing an organization. Multi-level structure of knowledge management in corporations generates the need for differentiated approaches to the use of methods and particular techniques of management. A condition of formation of corporate knowledge is a formalization of individual knowledge, which is saved in the specified format. In the process of knowledge management in corporations one can allocate the theoretical, methodological and practical problems related to the lack of unity in the theoretical aspects of knowledge management; to the imperfection mechanisms for creating, accumulating, transfering and using knowledge, and the absence of a systematic approach in the process of knowledge management in corporations.

Article is written in Ukrainan


Polubiedova A. O., Bilokonenko H. V.
Tools for Diagnosing and Selective Management of Development of the Socio-Economic Potential of Industrial Organization (p. 419 - 427)

The article is aimed at defining the characteristics of diagnosing development of the socio-economic potential of industrial organization (in the context of life cycle of the development of its structural elements). The logic of diagnosing the development of socio-economic potential has been described. The main analytical procedures of the updated apparatus for diagnosis have been considered. A tool for evaluating the ability of the management of producing organizations to carry out diagnostics of the development of socio-economic potential has been proposed. Changing views on the development of socio-economic potential has become a prerequisite for updating the methodical approach to diagnosis, the basis of which is the instrumental provision of evaluation of the life cycle stages in the development of structural elements. Methodical provision of diagnosing the subjective component of socio-economic potential has been complemented with personal qualities, which determine the model of commitment, and a description of the factors of influence on the stages of life cycle. The features of selective managerial provision have been determined. Prospects for further research in this area are diversification of tools for diagnosis as well as modeling the development of life cycle of socio-economic potential.

Article is written in English


Krasnokutska N. S., Tikhonchenko R. S.
Lead Generation as a Tool for Developing Customer-Oriented Strategies of Network Enterprises (p. 428 - 433)

The article is aimed at substantiation of the strategic directions of lead generation as a tool for improving the client orientation of network enterprises. On the basis of studying the general principles and methods of lead generation, the degree of attendance of the FMCG online stores for sale of goods, belonging to the Kharkiv market, has been defined; the structure of their client traffic has been examined; the content of the sites of online stores in social networks has been analyzed in terms of formation and implementation of lead generation potential. Based on the results of the analysis, as well as taking into consideration the key indicators of lead generation, an approach to substantiating strategic directions has been proposed with the aim of improving the client orientation of network enterprises based on the coefficient method, factor analysis and sensitivity analysis. In terms of this approach, the sensitivity of the volumes of goods towards changes in conversion rate, structure of traffic, and average check have been determined as the main criteria, by which choice of priorities of lido generation is being carried out. Positioning of directions of lido generation in the system of selected criteria provides to scientifically substantiate the priorities for its implementation, while respecting the principle of customer focus.

Article is written in Ukrainan


Pakhtusov M. I., Stankevych I. V.
An Organizational-Economic Mechanism for Management of Advertising Activities of Communication Enterprises: Theoretical Bases of Formation (p. 434 - 438)

The article examines the approaches of scientists to the concept of «organizational-economic mechanism», an own definition has been proposed. The relation between the concepts of «organizational-economic mechanism» and the concept of «economic mechanism» has been determined. Three ways of organizing (own, delegated and combined promotional activities), and two components of the efficiency of promotional activities of enterprise, namely: communicative and economical, have been allocated. A mechanism for carrying out own advertising campaign has been proposed, which includes five phases: 1. Development of advertising strategy and its adjustment with the overall development strategy of enterprise. 2. Development and approval of the advertising campaign. 3. Planning of the advertising campaign. 4. Implementation of the advertising campaign. 5. Evaluation of efficiency of the specific advertising means in terms of advertising campaign and the efficiency of the campaign in general.

Article is written in Ukrainan


BUSINESS INFORM №12-2015

Chyzhov V. A.
The Main Directions of Crisis Management in the IT-Sphere (p. 304 - 308)

The article is aimed at analyzing the major directions of crisis management in the IT-sphere. The concepts of «crisis management», «business continuity plan» have been defined. Directions of enterprise management in times of crisis have been considered. The article rejects the approach to defining crisis at enterprise from the point of view of analysis of the economic entity's financial status exclusively, when in the foreground either the actual deterioration in financial performance, or forecast of a declining profitability is presented. It is specified that analysis of crisis at enterprise must be integrated, aimed at the identification and removal of internal factors of the crisis, developing a set of preliminary plans for responding to emergencies and ongoing monitoring together with analyzing external factors of influence on the work of organization. Approaches to the management of IT-structures in crisis period have been considered through optimizing the work of internal IT-structure on the basis of implemented COBIT processes, which supplies business with relevant information timely and with the appropriate level of security, or ITSM processes that are oriented to provide service faster, cheaper and better as the competitors. Also the expedience of transfer of the management of individual processes to outsourcing companies has been substantiated.

Article is written in Ukrainan


Kobets S. P.
Methodical Approach to Modeling Managerial Decisions in Terms of Management of Competitive Sustainability of Enterprises (p. 309 - 314)

The article is aimed at developing a methodological approach to modeling managerial decisions in terms of management of competitive sustainability of enterprises. The proposed model determines influence of indicators of competitive sustainability on the integral estimate of competitive sustainability of enterprise, which can be accomplished in the following stages: 1) selection and justification of indicators of competitive sustainability of enterprise; 2) determining the level of competitive sustainability of enterprise; 3) distribution of enterprises into clusters depending on their level of competitive sustainability; 4) analysis of the correlation between the totality of evaluation indicators of the functional components of a competitive sustainability and the integrated estimate; 5) building a correlative regression model of dependence of the integral estimate of competitive sustainability of enterprises in cluster on the totality of indicators and testing its adequacy; 6) development of business models of management that provide a qualitative improvement of all strategic and operational influences at different levels of enterprise management. The proposed methodical approach to developing managerial decisions synthesizes the influence from both quantitative and qualitative components, is based on the distribution of enterprises by clusters, use of multivariate correlation and regression analysis, and represents the basis for elaboration of the strategy and tactics for raising the level of competitive sustainability of enterprise.

Article is written in Ukrainan


Stupina Y. Y.
An Analytical Aspect of Change Management at the Machine-Building Enterprises: the Organizational-Economic Aspect. (p. 315 - 321)

The article is concerned with testing various existing methodologies for detecting the probability of bankruptcy in the process of changes management at the machine-building enterprises in Ukraine. The article's task is to illustrate efficiency of these methodologies, substantiate the necessity for carrying out crisis fiscal analysis in the context of organizational-economic provision of changes management at enterprises of machine-building industry. The essence of the interpretation of the concept of «crisis financial management in the economy» has been disclosed. Various methodologies for determining the probability of bankruptcy have been considered on the example of machine-building enterprises. The calculations obtained by means of different methodologies, which sometimes are opposite in meaning, have been displayed. The necessity for development and adoption of an effective mechanism to implement the changes, with regard to the peculiarities of functioning of the system for crisis management of enterprises' activities, has been substantiated. Special attention is paid to the adjustment of the selected methodologies of calculation, with regard to the specifics of the branch where enterprise is functioning, specifically, machine-building.

Article is written in Ukrainan


Yatsenko B. I.
Mechanism for Innovation Management of the Competitive Status of Machine-Building Enterprises (p. 322 - 327)

The article is concerned with improving the mechanism for innovation management of the competitive status of machine-building enterprises. It has been found that effective functioning of the mechanism for innovation of the competitive status of machine-building enterprises is based on the agreed, directional innovative action of all structural elements. The process of implementing the specific primary purpose of the mechanism for innovative management of the competitive status of machine-building enterprises should be aimed at addressing the major tasks such as ensuring the optimal capital structure in terms of providing opportunities for effective development in the strategic period as well as the level of competitive status; unchanged solvency and liquidity of enterprise; maximum profitability of the operating, financial and investment activities; correspondence of the amount of capital involved with the amount of needs for emerging assets; balancing the money flows of enterprise; minimal costs to attract loan capital. It is concluded that formation of mechanism for innovation management of the competitive status of machine-building enterprises provides to maximum clearly calculate and evaluate the future profitability indicators as well as the factors affecting them, to draw appropriate conclusions and to adopt strategic measures timely.

Article is written in Ukrainan


Rakhman M. S., Bliuherman E. D.
A Marketing Research of Competitive Advantages of Enterprises in the Chemical Solvents Market (p. 327 - 332)

The article is aimed at marketing research of competitive advantages of enterprise for production and sales of petrochemical solvents together with finding ways to improve them. The factors influencing the competitive environment of enterprise have been identified. Methods for evaluating the level of competitiveness as well as ways of its improvement have been specified. An overall characteristic of domestic enterprises of petrochemical industry sector and released products has been provided. The structure for implementation of both wholesale and retail trade has been analyzed. A market research of price competition in terms of products among the domestic and foreign producers, represented in the specialized trading networks, has been conducted. Consumer preferences in the choice of solvents have been determined and the closest competitors have been identified. The competitive advantages of the products by OOO «Matrapak-Ukraiina» in the solvents market have been substantiated. On the basis of the results obtained, measures to improve the competitiveness of producer in the national and foreign markets have been proposed.

Article is written in Ukrainan


Prysakar I. I.
Internet Marketing as a Contemporary Platform for Business Development (p. 333 - 339)

The article is aimed at substantiation of efficiency of using the complex of Internet marketing tools as the platform for development of contemporary business. The basic approaches to the interpretation of the definition of «Internet marketing» by various scientists have been examined and systematized. The analysis of the statistics on Internet usage worldwide and in Ukraine in particular has been conducted, the results of which indicate a strong growth both in the number of Internet audience and time consuming by Internet users as well as rates of network penetration in all spheres of public and economic life. The author has suggested to group Internet marketing tools into four groups: the basic information elements of Internet-commerce; tools used with external activity on the network; tools to increase brand awareness and brand promotion; tools used for active communication with the target audience. Also the current trends in the development of Internet marketing worldwide and in Ukraine have been allocated. Prospects for further research are searching for and testing of innovative personalized Internet marketing tools to meet contemporary trends, demands of time and consumers.

Article is written in Ukrainan


Rachkovskyi E. A., Shpak S. O.
Generalized Quantification of Market Attractiveness of the Rail Freight Wagons of the Space 1520 (p. 340 - 345)

The article is aimed at demonstration of the quantitative approach to evaluating the attractiveness of markets, which is based on use of multidimensional non-metric scaling methods. The article displays an example of task of generalized evaluating the attractiveness of the major market segments of rail freight wagons of the Space 1520 as part of strategic planning for the restructuring of one of the operating machine-building enterprises. It has been determined that, on the basis of generalized signs of attractiveness of rail freight wagons market, the most promising for the discussed enterprise is the segment of wagons for transportation of chemical goods, while both petrol/gasoline tanks market and open wagons market are futile. It has been displayed that application of methods of multivariate non-metric scaling as a primary tool for comparative evaluation allows to add quantitative certainty to the indicated estimates, provides the ability to simultaneously process a larger number of indicators on different aspects of market attractiveness, which are expressed in interval and/or ordinal scales, makes easier to apply the proposed tools in the management activity of enterprises through the use of standard packages for statistical processing.

Article is written in Russian


Yurchak E. V.
Marketing Communications in Establishing Brands for Networks of Restaurant Business Enterprises (p. 346 - 354)

The article researches efficiency of using marketing communications in the process of establishing brands for restaurant business networks on the basis of interviews with both representatives of enterprises and consumers, which was carried out through social networks. The main communication means, used by enterprises of restaurant business, have been determined. The most popular sources of information for consumers about the establishments and networks of restaurant business have been identified. In addition, indicators of consumer loyalty towards networks' brands of restaurant business enterprises in Ukraine have been identified and evaluated. The analysis of the communication means used to promote corporate networks' brands of restaurant business enterprises in Ukraine was based on a survey of both representatives of enterprises and consumers of restaurant services, conducted in 2015. The study has revealed that the majority of enterprises' communication policies is aimed at stimulating sales and client flows. Half of the enterprises carries out communication activities with a view to creating a positive image as well as level of brand recognition. Less than half of the respondents replied that the aim of communication policy is to develop customer loyalty and their demand for services.

Article is written in Ukrainan


Malovychko S. V.
Advertising Strategies for Entering the E-Commerce Market of Personalized Products (p. 355 - 362)

The article is aimed at determining advertising strategies for entering the e-commerce market of personalized products. A model of using tools of marketing communications in accordance with the strategic decisions of the FCB matrix (Foote Cone & Belding) has been determined. On the basis of the matrix of strategies in the public relations sphere depending on the phase of public opinion, appropriate strategies for individual personalized products have been identified. The article proposes the developed program of strategic changes (structured in terms of adaptive and proactive events) and a media plan for promoting individual personalized products on the market of electronic commerce. Non-conventional kinds of marketing communications to promote individual personalized products have been recommended for the consumer market of Ukraine.

Article is written in Ukrainan


BUSINESS INFORM №1-2016

Zyma I. P.
The Definition of the Accounting-Analytical Provision of Corporate Management (p. 306 - 310)

The article is aimed at studying the substance of the accounting-analytical provision of corporate management. The article formulates the task to examine approaches to the accounting-analytical provision and analyze peculiarities of corporate management, which affects information needs, to provide for offering a new interpretation of the concept of «accounting-analytical provision of corporate management». A critical analysis of the approaches to the definition of the accounting-analytical provision of management has been conducted. In particular, it has been found that the definition of the accounting-analytical provision remains debatable. In order to understand the substance of the accounting-analytical provision of corporate management, its key principles and characteristic features should be determined. It is found that the accounting-analytical provision of corporate management is an integrated system for information management, which includes relevant information to meet diverse interests of users within the framework of corporate management.

Article is written in Ukrainan


Posokhov I. M.
Analysis of Management Risks in the Quality Management System of Enterprise (p. 311 - 316)

The article is aimed at studying management risks in the quality management system of enterprise, developing major technological features of risks management, basic methods for reduction of risks in the quality management system, and stages of management mechanism. A methodical approach to risks management in the quality management system of industrial enterprise has been developed, which includes: main technological features of risks management; basic methods for reduction of risks in enterprise's quality management system; list of stages of formation of mechanism for risks management in the quality management system of industrial enterprise. A priority direction of industrial enterprises' development has been proposed, targeted towards integration of risk management systems and quality management, i.e. using integrative approach to quality risks management of industrial enterprises. As directions of further research are considered testing and implementation of requirements of the international standard ISO 9001:2015 «Quality management system», after its final adoption, into practice of quality risks management of domestic industrial enterprises.

Article is written in Ukrainan


Pasichnyk I. Y.
Theoretical Provisions of the Management of Products Competitiveness (p. 316 - 320)

The article is concerned with expounding theoretical provisions of the management of products competitiveness. In the course of analyzing definitions of the «products competitiveness» has been stipulated that all these concepts are rather systematically-descriptive, not taking into account dynamics of the indicator of competitiveness of production in the short term and possibility of control of competitiveness indicator, and the ability of a manufacturer to adapt its products to external conditions. Therefore the author has suggested its own definition of «products competitiveness», which differs due to consideration of the dynamic nature of the control object in the short term, allowing to substantiate the use of specific methods of modeling in the formation of marketing strategy. In addition, the publication analyzes classifications of factors of products competitiveness and proposes to expand the existing classification with addition of marketing and socio-cultural factors.

Article is written in Ukrainan


Shymko O. V.
Consumer Analysis as a Tool to Improve the Efficiency of Functioning of Consumer Market (p. 321 - 326)

The article analyzes consumers of textile products, factors of internal and external influence, which determine consumer behavior, and methods for rendering influence on this behavior. The consumer analysis has been conducted in the direction of three groups of strategic decisions, related to the motivation of consumers, market segmentation and behavior of consumers. The motivations of buying textile products (both rational and emotional) have been analyzed. The specific features of demand creation for these products has been identified. Segmentation of consumers has been carried out by various criteria: on the basis of typology of consumers, income level, status of buyer and consumer. Profiles of consumers of textile products together with positioning strategies for trading consumer-oriented enterprises have been developed, providing establishment of a connection between consumer needs and the conditions of efficient organization of textile trade. Both general and specific approaches to merchandising textile products as a means of influence on decision to purchase have been formulated, which will allow to foresee models of consumer behavior. The factors that cause discomfort in the perception of textile goods in a store have been identified.

Article is written in Ukrainan


BUSINESS INFORM №2-2016

Kalapa T. V.
Improvement of Matrix Method for Selection a Development Strategy for Machine-Building Enterprises Producing Technological Machines (p. 356 - 360)

The article identifies the role of strategy in the enterprise development, which is to harmonize relationships of internal possibilities with transformational changes in the external environment. Varieties of development strategies have been considered. Criteria for development of machine-building enterprises producing technological machines have been determined, to which are included demand (equivalent to transversality) on technological machines and profitability of operating activity of enterprise. Matrix methods for selecting an enterprise strategy has been substantiated. The matrix method for selecting strategy based on the Thompson-Strickland matrix has been improved. Scientific results, conclusions and recommendations of the article improve the strategic management theory. Their practical use will allow to optimize selection of a strategy for development of machine-building enterprises producing technological machines.

Article is written in Ukrainan


Timar I. V.
Scientific-Methodical Approaches to Assessing Image of Enterprises in the Sphere of Hotel Services (p. 361 - 366)

The article is concerned with: studying approaches and methods for assessing enterprise image, proposed by various authors, identifying their strengths and weaknesses; developing methods for assessing conformity of the real image of hotel enterprise with the desired image in terms of a group of consumers of services. Methods for assessing enterprise image were divided into two groups: quantitative and qualitative. It was determined that the best method of assessing enterprise's image is the method of calculation of integral indicator. Peculiarities of techniques, based on the calculation of integral indicator that is proposed by different authors, have been considered. Based on results of the study, methods for assessing the conformity of the real image of hotel enterprise with the desired image in terms of a group of consumers of services have been proposed. The proposed methodology is of applied nature, takes into account specifics of hotel enterprise activities and special role of consumers of services in shaping the image of enterprise. Prospect of further research in this direction is development of methods for determining the grade of sustainability of enterprise image, based on its assessment and analysis in dynamics.

Article is written in Ukrainan


Bala R. D., Tarnavskyi M. I., Bala O. I.
Indicators for Coaching-Based Estimation of Staff Management (p. 367 - 373)

The article is aimed at developing a system of indicators that helps to determine efficiency of staff management at enterprise, as well as capabilities of using the latest tools of staff management in developing the potential. For purpose of estimation six groups of indicators have been proposed, which reflect the level of using coaching at enterprise. Six groups of indicators have been identified (indicators of HR development, organizational-managerial development indicators, indicators of social development, creative development indicators, indicators of motivational-value development of a coaching user, indicators of efficiency of coaching communication). The article provides economic substance of each indicator, as well as formulas for calculation. The proposed indicators allow to calculate the integral level of coaching management of staff. Prospects for further researches are defining characteristics of influence of the level of coaching management of staff on performance indicators of enterprise as well as calculating dependencies between them.

Article is written in Ukrainan


Guo J.
The Main Scientific Approaches to the Definition of the Concept of (p. 373 - 377)

The article, based on the study of foreign and domestic scientific literature, shows the results of analysis of the main scientific approaches to the definition of the concept of "corporate management ". Taking into account the points of view of different scientists it formulates the author's definition of the term as the organization controls (economic entity) to establish a balance in the relationship of corporate governance participants (shareholders, managers, founders, directors, stakeholders), subject to compliance regulations and business rules. These controls are aimed at attracting and rational use of resources in the implementation of management and control to improve the functioning of organization (corporate enterprise), to achieve a high level of socio-economic development of society. Prospect for further research in this direction is to assess the corporate rights of organizations with a State share.

Article is written in Russian


Boldyriev K. O.
Competitive-Motivational Nature of Increasing Competitiveness of the Creative Potential of Qualified Employees (p. 378 - 382)

The article is aimed at studying the need to develop competitive-motivational nature of increasing of the creative potential of qualified employees. In analyzing and synthesizing experience of investment establishment and development of innovative labor market, the article defines investment-innovation sphere of developing competitive-motivational nature of increasing competitiveness of the creative potential of qualified employees, which is represented by segments of qualified workforce in the relevant sectors of employment. As result, investment vector of market profitability of the innovation commercial activities of enterprises, firms and companies of Ukraine in formation of competitive-motivational nature of increasing competitiveness of the creative potential of qualified employees has been allocated, namely, their increased investment in the creation of new, modern as well as modernization of obsolete jobs. Prospects for further researches in this direction are associated with solving the complex problems of innovation formation and development of contemporary economy in Ukraine, as well as its modern labor market.

Article is written in Russian


Korzhenko K. A.
Peculiarities of Developing the Complex of Marketing Communications in Tourism Organizations (p. 383 - 388)

The article is aimed at development of the effective marketing communications complex, based on identifying and substantiating peculiarities of the tourism industry sector. Trends in the functioning of contemporary tourism have been considered, the problems impeding its development have been determined. The main problems are: high degree of uncertainty in the market, domestic and international political instability, seasonal fluctuations in the demand for tourism services, increased competition and a steady trend of alignment in terms of qualitative indicators of services, limited financial, material, human and managerial resources. The special role of marketing communications in ensuring efficient functioning and strengthening of competitive positions of tourism organizations in current conditions of society globalization, both at the domestic and international markets, have been determined. The process of development of the complex of marketing communications has been examined. A two-tier model of communication impact by tourism organizations has been considered. The model of communication process has been improved, taking account of the specificity of tourism service. The basic principles for the process of improving the complex of marketing communications in tourism organizations have been systematized.

Article is written in English


BUSINESS INFORM №3-2016

Dzoba O. G., Romashko O. M.
Features of Diversification of Activities of Gas Transmission Operators in the Context of Life Cycle Stages (p. 261 - 268)

The article is aimed at studying the feasibility of implementation of diversification activity, formation of methodical bases for choosing specific directions and diversification strategies depending on the stage of the life cycle of enterprises and the development of managerial decisions, for reviving the gas transportation entrepreneurship in Ukraine on the basis of diversification. The «classic» stages of a life cycle in terms of enterprise, i.e. birth, growth, maturity and decline have been considered from the perspective of the production, marketing and technological diversification. The article specifies purpose, kinds and contents of diversification of the industrial enterprises' activities for different stages of the life cycle of enterprise, as well as proves the need to increase diversification activity in the final stages. It is found that in the process of management, at different stages of life cycle, an insufficient attention was given to the early development and implementation of diversification strategies that led companies to the stage of decline. In order to exit from the critical situation in case of the gas transportation enterprises of Ukraine, a complex of measures to diversify their activities has been proposed, taking into account sectoral specificities and maximum usage of the technological diversification opportunities. Prospect for further research in this area is to develop methodical tools for assessing the efficiency of diversification projects in the gas transportation industry sector.

Article is written in Ukrainan


Moroz N. V.
Methodical Foundations for Implementing the System of Professional Housing Management (p. 269 - 273)

The article develops methodical foundations for implementing the system of professional housing management, which are based on the system approach and require accomplishing a set of the interrelated phases and activities. The stages are: 1) search for and optimized choice of the manager by the association of co-owners; 2) receive-transmit of a multi-compartment building from the condominium's management to the manager's. The first stage includes the following activities: conducting organizational work by the association of co-owners on finding an applicant to perform the duties of manager, choice of the manager, decision by the association of co-owners about involvement of the manager. The second stage involves the following activities: preparation and conclusion of a contract on the provision of management services for object management between the association of co-owners and a professional manager, participation in the work of the commission for receive-transmit of the object to be managed, determining the technical status of the object, drafting and signing of an appropriate act of receive-transmit of the object into management.

Article is written in Ukrainan


Laptiev V. I.
Studying the Substance and Constituents of Staff Development (p. 274 - 278)

The article is aimed at studying the substance of such an element of staff management, as staff development. The article considers the process, functional and system approaches to the definition of this concept, taking into account the views of various foreign and domestic scholars and experts in the field of staff management. An analysis of differences in the definitions according to each of the approaches has been conducted, on results of which key components of staff development have been identified, such as: initial preparation, adaptation, vocational training, advanced training and retraining, as well as career planning, etc. It has been determined that the issue of establishing an effective system for staff development requires further studying, which would take into account needs of the enterprise, its goals and objectives, key differences in its activity, as well as principles of staff policy.

Article is written in Russian


Naumenko M. O., Morozova L. V.
Improvement of the Organizational and Functional Structure of the Logistics Provision of the Armed Forces of Ukraine (p. 279 - 284)

The article is concerned with the logistics provision of the Armed forces of Ukraine, which is a complex of closely interrelated procedures and consists in coordination, planning, organization, stimulating and monitoring the use of supply funds, as well as implementing a wide range of specialized and economic services. An improved structure of logistics provision of the Armed forces of Ukraine has been developed and proposed. In accordance with the broad functional volume of logistics, military logistics must be built rigidly, providing a fixated organizational structure and a single control center. The logistics orientation of the strategic development of the Armed forces of Ukraine involves formulation of the relevant logistics objectives, which implementation is provided by formation of special internal and external relations.

Article is written in Ukrainan


Kapustnyk S. K.
Managing the Risk Factor in the Strategic Decisions-Making Process at the Enterprise (p. 284 - 290)

The aim of the article is to define the essence of the risk management process in the context of formation and implementation of the enterprise strategy and develop an algorithm for strategic decisions-making considering the risk factor. The article reveals the essence of the concept of “risk” in the context of elaborating the enterprise development strategy. As a result of the research a definition of strategic risk has been formulated and the process of its identification has been described. On the basis of current trends in risk management and critical analysis of the Standard of Federation of the European Association of Risk Managers (FERMA), there has been proposed a detailed, phased algorithm for enterprise strategic decision-making considering the risk factor, which allows establishing the interrelation between the processes of risk management and elaborating the enterprise development strategy. The obtained results are intended to be used in the perspective of further scientific research to develop a methodical approach to risk management in the context of strategic decision-making at enterprises of machine-building industry of Ukraine.

Article is written in English


Pilipchuk V. P., Dannikov O. V.
Marketing Analysis and Evaluation of the Efficiency of Sales (p. 291 - 296)

The study is aimed at: developing a scientifically sound methodical and practical recommendations for improving the sales management process from the perspective of marketing strategic planning. The authors propose unification as a tool for harmonization of target indicators in accordance with certain criteria in the process of sales management. It is referred to the introduction of a «standard» in the evaluation of development and performance of marketing channel that allows for optimizing the choice of marketing tools to solve similar managerial situations, taking into account specificity of the Ukrainian product market. The result is formalization of business processes, procedures, course for developing approaches to cost analysis of distribution system that will serve as a methodological basis for practical implementation of the strategic management of sales.

Article is written in Ukrainan


BUSINESS INFORM №4-2016

Klok O. P.
The Cluster Approach to the Development of Educational Tourism in Ukraine (p. 183 - 188)

The objective of the research is substantiation of use of the cluster approach to the development of educational tourism in Ukraine, aimed at further developing practical measures for its implementation. Views on the category of «tourism cluster», available in the scientific researches, have been considered. The article proposes an approach to identifying the structures, for which it is advisable to create the cluster core, based on the definition of the category of «educational tourism cluster» and taking account of the intensity of linkages in the functioning of educational tourism in Ukraine. The key elements of the process of educational tourism development as well as their role in the system have been identified. A scheme of establishing the educational tourism cluster has been provided, which can serve as a theoretical basis for further project-methodical developments to establish a cluster of educational tourism in Ukraine.

Article is written in Russian


Gubarieva I. O.
Management of the Economic Security of Ukraine in the Conditions of an Activation of Integration Processes (p. 244 - 248)

In view of an activation of integration processes, the issues, related to formation of complex of measures aimed at ensuring the economic security of Ukraine, elaborating ways to confront new external and internal threats, and overcoming the impact of destructive factors, are gaining relevance. As result of a SWOT-analysis of the scenario of Ukraine's integration with the EU Member States has been determined that the activation of integration processes will impact ensuring the security of the Ukrainian economy. From the position of the synergetic paradigm, a concept of formation of economic security of the country has been proposed, consisting of an aggregate of the related regulations, providing possibility for a justified decision, which can be made by Ukraine in terms of integration of the economy.

Article is written in Ukrainan


Yatsun L. M.
Structural-Functional Synthesis of Management of Enterprises in the Food Industry (p. 248 - 255)

Research materials as to exploring the functions and structures of management of the enterprises in the food industry sector has been provided according to the following criteria: content of tasks of enterprises' activity; their participation in the reproduction process of manufacturing goods; marketing and organization of food consumption and food services. Using the Saaty method, weighting, labor intensity, complexity and compatibility of management functions have been determined. The qualimetric estimate of the functions of both activity and management of enterprises in the food industry has been determined by types of tasks – production, marketing, customer service, personnel management, and others. A scheme of mechanism and organizational structure for enterprises in the food industry sector has been proposed. Stages of formation of the organizational structure of management of the enterprises in the food industry have been determined on the basis of the synthesis of structures and functions of management.

Article is written in Ukrainan


Kolomiyets G. M., Huznenkov Y. G., Hridina H. V., Dotsenko M. Y., Le Minh Huyen
Modern Drivers of Business Development under Crisis Conditions (p. 256 - 263)

The article is aimed to substantiate introduction of complementary services targeted at improving satisfaction of the regular customers as a measure of development under conditions of crisis and resource constraints. As result of a study conducted by means of the interrelated and consistently updated SWOT-analysis, structured monitoring, and survey, expedience of adjusting the strategy for the fitness center «Malibu» has been proved by means of its further differentiation, intensive growth with a focus on regular customers, and expanding the range of additional services. It is determined that implementation of these measures will strengthen the competitive advantages and develop steady relationships with customers, which may serve as the basis for improving the long-term financial condition of fitness center «Malibu» and be of use when evolving the optimal scenario in case of the worst of certain changes in the economic environment. It has been proved that the updating drivers of business practices, based on the integrated application of tools for marketing research, which are consistently focused on substantiating the increase of satisfaction of customers, is becoming an imperative for the development of organization in the conditions of turbulence of economic environment. Prospect for the follow-up research is to identify further ways to activate business by means of the marketing component.

Article is written in Ukrainan


Gerasimenko V. M., Chuhlata Z. H.
Organizing the Strategic Management of the Integrated Corporate Structures Using the Balanced Scorecard (p. 263 - 267)

The article considers organizing the strategic management of integrated business structures (IBS) using the balanced scorecard. It has been proven that formation of the specific structures of management of the IBS is a prerequisite for a gradual transformation of these associations into large corporations with more open management structure, as well as with a wider range of products and services. The prospect of further development of the IBS consists in transforming them into large industrial corporations. This process takes place in many developed world countries, for example, in the United States of America, where at a certain stage of economic development the integrated business structures are transformed in the largest companies, based on the principles of corporate management.

Article is written in Ukrainan


Skrynkovskyy R. M.
Diagnostics of the Extent of Conflict Among Co-Workers and Ways to Overcome the Destabilization of Socio-Labor Relations at Enterprise (p. 268 - 273)

The article discloses the essence of the concept of «diagnostics of the extent of conflict among co-workers», which should be understood as the process of assessing the status of conflict situations among co-workers, trends of their course, and forecasting the onset of potential conflicts with a view to ensuring a stable functioning and development of enterprise. It is determined that the business indicators for diagnostics of extent of conflict among co-workers are the following: status of the socio-psychological climate; the number of conflict situations registered; the number of conflict situations resolved; the number of parties to the conflict; terms of resolving a conflict situation; level of the conflict situation impacts; the number of reasons giving rise to the conflict among co-workers. Ways of overcoming the destabilization of socio-labor relations at enterprise, based on the favorable working conditions for personnel and a fair (decent) level of staff remuneration, have been suggested.

Article is written in Ukrainan


Stolbova M. A.
Management of the Company's Activities: Views in the Scientific Environment (p. 273 - 277)

This article examines the views and approaches to management of company. Both the contents and the essence of management of company have been disclosed. The key postulates of management of company have been determined, management tasks have been characterized, the basic principles and functions of management of company have been considered, their contents have been disclosed. Along with this, the basic types of the organizational structure of company and the principles of building them have been described. Issues of staff management have been considered, motivational factors for improving the efficiency of the production activity of worker have been designated.

Article is written in Ukrainan


Stefaniuk О. D.
The System for Non-Financial Motivation at Enterprise (p. 277 - 283)

The main purpose of the article is a theoretical substantiation of the processes of non-financial motivation of staff, as well as an evaluation of efficiency of implementing the coaching technology as a tool for motivation of employees at enterprise. An author's technique of developing the non-financial motivation of staff at enterprise through the introduction of coaching technology has been presented. An evaluation of efficiency of introducing the coaching technology as a tool for motivation of employees before and after the introduction of coaching tools in the personnel management has been accomplished. The calculation of indicators of motivation at enterprise was carried out along with evaluating the motivating potential score by J. Richard Hackman that reflects the grade of how much contents of work can motivate an employee. For evaluating the motivating factors were used maps, developed on the basis of the F. Herzberg's motivational factors. The carried out research has shown positive results and has provided to conclude that use of coaching tools at enterprise contributes to the increase of satisfaction and develops the non-financial motivation of staff.

Article is written in Ukrainan


Sobolieva T. O., Hudyma O. H.
Transformation of the Marketing of Innovations in the Models of Innovation Process (p. 284 - 288)

The article specifies the need to adapt the marketing activity in the process of developing and introducing new products to the market. An analysis of the transformation process of marketing of innovations in the models of innovation process has been conducted, essence of the category of «marketing innovation» has been explored, which is suggested to be regarded as a subsystem of management of organization, which activity is aimed at developing the concept and the market promotion of new products, services, technologies and practices on the basis of continuous monitoring of marketing information in order to meet the needs of consumers to the maximum. The concepts of «marketing of innovations» and «innovative marketing» have been distinguished as depending on the novelty of the implemented product and the marketing tools used. Evolution of marketing tools when changing models of innovation process has been covered. Emergence of a new concept of marketing, which corresponds to the open innovations management model, has been notified. The new concept is characterized by the use of marketing as a basis for building a business model for a business; transformation of marketing of innovations into innovative marketing; active cooperation and collaboration with external organizations; applying both the digital and the emotional marketing in the innovation process.

Article is written in Ukrainan


Shabelnyk T. V.
A Classification of the Basic Subjects and Objects of the Contemporary Pharmaceutical Market of Ukraine (p. 289 - 293)

The publication provides an analysis of the existing definitions of the category of «pharmaceutical market». A refinement to the category of «pharmaceutical market» has been done on the basis of an analysis of the existing definitions of the pharmaceutical market according to different approaches (system, functional, economic, and marketing). On the basis of analysis and synthesis of literature, results of research on the management practices of the contemporary pharmaceutical enterprises, the author gives innovative definitions to the categories: «pharmaceutical market», «pharmaceutical products», «dynamic range of pharmaceutical products», «pharmaceutical services», «required complementary pharmaceutical products», «dynamic reserves of pharmaceutical products»; the major groups of the objects of the contemporary pharmaceutical market have been allocated; definitions of types of pharmaceutical companies have been formulated: «pharmaceutical production and trade corporation», «pharmaceutical production and trade holding», «pharmaceutical production and trade enterprise», «production-pharmaceutical enterprise», «network of pharmacies», «pharmacy», «pharmaceutical distributor», as well as their classification by the characteristic of «core business processes» has been provided.

Article is written in Ukrainan


Kurdysh R. F., Potapova N. A.
Directions of Improving the Efficiency of Management of the Marketing Activity of Enterprise (p. 293 - 297)

The article is aimed at research and development of both the scientific-theoretical foundations and the practical recommendations for improving the efficiency of the marketing activities of enterprises. The basic principles of the efficiency of marketing activities have been determined, application of methods for evaluation of the marketing efficiency has been substantiated. As result of the research, measures to improve the effective marketing activities of enterprises have been recommended. The findings of the analysis of the efficiency of marketing activities will be used for further research, with a view to identifying reserves for increasing the efficiency of marketing activities of the enterprises in the dairy industry, as well as testing them at the relevant enterprises.

Article is written in Ukrainan


BUSINESS INFORM №5-2016

Ponomarenko T. V.
The Cognitive Essence of Ensuring the Economic Sustainability of Economic Entities (p. 190 - 196)

It has been determined that modern approaches disclose the essence of the economic sustainability of enterprise, directing on achieving the current values of the priority parameters (solvency, profitability, efficiency of resources use, structural integrity, etc.). Questions about the formation of these parameters and preserving them in a prospective period are being covered in the scientific space in a fragmented manner. With this in mind, the main objective of the article is studying the cognitive prerequisites of ensuring the economic sustainability. It is displayed that the current state of sustainability is provided and maintained by the abilities of company's top-management. Specially, the dynamic ability that ontologically is formed by reaction of managerial staff to changes in the objective reality appears as a key factor in ensuring the economic sustainability. In the author's understanding, ensuring the economic stability is a permanent process, based on the cognitive-subjective pattern for formation and modification of the managers' abilities, which define the range of reflexive actions for the turbulence of conditions of management, whether proactive or reactive. The interactive phenomenon of time is revealed in the article through the prism of its monochromaticism, and polichromaticism.

Article is written in Ukrainan


Skrynkovskyy R. M.
Diagnosing the Strategic Competition of Enterprises-Competitors (p. 196 - 201)

The article discloses the essence of the concept of «diagnostics of the strategic standoff of enterprises-competitors in both the domestic and the world markets», which should be understood as evaluation of the level of enterprise's benefits in comparison with competitors, the major developments and future prospects of their build-up aimed at the effective functioning and development of enterprise in a competitive market environment in both the domestic and the world markets. It has been determined that diagnostics of the strategic standoff of enterprises-competitors in both the domestic and the world markets must be conducted using techniques such as strategic analysis, SWOT-analysis and PIMS-analysis. The instrumentarium for system for diagnosing the strategic standoff of enterprises-competitors in both the domestic and the world markets has been provided. It has been determined that constituents of the enterprise environment are: external environment; intermediate environment; internal environment.

Article is written in Ukrainan


Antonenko I. Y., Melnyk I. L.
The Contemporary Factors of Establishing a Product Strategy of Tourism Enterprise (p. 202 - 206)

The article is aimed at evaluating the theoretical and practical aspects that define a product strategy of tourism enterprise. The necessity to use the structural-value approach in establishing a product portfolio of tourism enterprise based on the grouping of products according to their degree of profitableness and profitability, as well as influence on the result of their general economic activities has been substantiated. The contemporary factors of both the market and the productive nature, defining a product strategy of tourism enterprise, have been identified. It is proved that in the conditions of implementation of the strategy of diversification a product portfolio of tourism enterprise must meet the needs of the target markets. The article analyzes the possible options for managerial decision-making when matching the interests and desires of producers and consumers of a tourism product, as well as when determining the type of strategic behavior of enterprise. The features of work of a tourism enterprise at the national tourism market have been identified.

Article is written in Ukrainan


Zoidze D. R.
The Main Directions of Crisis Management at the Enterprises of Pharmaceutical Industry (p. 207 - 213)

The article is aimed at studying the basic directions of crisis management at the enterprises of pharmaceutical industry. The basic directions of a comprehensive anti-crisis program for pharmaceutical enterprises ahve been determined. It has been proposed to include the risk management for quality into the anti-crisis measures at the enterprises of pharmaceutical industry. The mechanism for financial stabilization depending on the phase of financial crisis has been considered. A scientific approach to carrying out the re-engineering of the pharmaceutical business has been systematized and generalized. It is recommended to use the domestic and foreign outsourcing as a tool for the restructuring of pharmaceutical enterprise. Benefits of the innovation outsourcing for economic entities in the pharmaceutical market have been clarified. Use of outstaffing as a means to reduce the cost of enterprise in crisis conditions has been analyzed. Prospect for further research in this direction is identifying the factors that hinder the process of crisis management and impede the sustainable economic development of the enterprises of pharmaceutical industry.

Article is written in Ukrainan


Stupina Y. Y., Us Y. V.
The Conceptual Provisions of Formation of the Organizational-Economic Ensuring of Management of Changes at the Machine-Building Enterprises (p. 214 - 219)

The article is concerned with consolidating and synthesizing various scientific approaches to the management of changes at the machine-building enterprises of Ukraine in terms of the organizational-economic ensuring, as well as demonstrating the efficiency and disclosing the substance of an integrated approach to the management of changes. The substance of the conceptual provisions of the organizational-economic ensuring of management of changes has been disclosed. The separate common approaches to management have been considered and compared, their impact on the process of management of changes at the machine-building enterprises has been projected. The necessity of developing and implementing a universal algorithm of formation of organizational-economic management in the process of implementing changes has been substantiated taking into account peculiarities of activity of enterprises. Attention is focused on a combination of approaches and the use of the integrated approach, taking into consideration specifics of the industry sector where enterprise operates, namely the machine-building.

Article is written in Ukrainan


Bazaliieva L. V.
Management of Transaction Costs of the Opportunistic Behavior of the Enterprise's Staff on the Basis of the Concept of Internal Marketing (p. 220 - 224)

The article is aimed at developing a methodological support for reducing transaction costs of the opportunistic behavior of the enterprise's staff on the basis of the concept of internal marketing. The types and causes of opportunistic behavior of the enterprise's staff have been identified, providing for identifying the main ways to protect against opportunism; approaches to minimize the opportunism of the enterprise's staff have been substantiated on the basis of the concept of internal marketing and the transaction cost theory, that enables the enterprise to retain the most qualified and valuable staff; a methodical approach to minimize the manifestations of opportunism on the part of the enterprise's staff has been proposed, which in practice will reduce the transaction costs as result of the opportunistic behavior of the enterprise's employees and increase their satisfaction with the work.

Article is written in Russian


BUSINESS INFORM №6-2016

Bodaretska O. M., Didyk A. M.
The Informational-Analytical Support of the Managerial Backing for the Innovative Technologies for Staff Motivation in the System for Ensuring the Polyvector Development of Enterprises (p. 215 - 220)

The article is concerned with development of the informational-analytical supporting the managerial backing for the formation and implementation of innovative technologies of staff motivation in the system of polyvector development of enterprises. The article considers differences between the concept of managerial backing of these processes and the concept of motivational mechanism. Place of the informational-analytical support of managerial decision-making in the motivational sphere of enterprises has been characterized. The sub-stages of the informational-analytical support for the formation and implementation of innovative technologies of staff motivation have been discussed in detail. The processes of formation and implementation of innovative technologies for staff motivation have been considered from the position of HR-project management. The article provides peculiarities in substantiating the management concept of these works, as well as diagnosing the existing system of staff motivation, and diagnosing the management system of enterprise as a whole. Prospects for further researches on the topic are concretization of components of the managerial backing of the formation and implementation of innovative technologies for staff motivation in the system of polyvector development of enterprises.

Article is written in Ukrainan


Tkachenko S. A.
The Recommendations for Choosing a Complex of Technical Means of the Subsystem for Apocryphal Economic Monitoring in the Functionally Developed Systems for Strategic Regulation of the Regional Structure and the Territorial Organization of Actors in the In (p. 221 - 226)

Projecting the technical support of the subsystem of general (integrated) economic monitoring of the functionally developed systems for strategic regulation of the regional structure and the territorial organization of actors in the industry sphere requires careful substantiation of both composition and performance of the technical means. This calls for a comparative evaluation of the individual devices and methods of using them to select such communication structure of the technical means that would most closely satisfy requirements of the data processing subsystem for the all-side economic monitoring. On the basis of completeness and accuracy of the source data, available to developer of the technical support of the subsystem for uniform (integrated) economic monitoring, as an appropriate can be considered the previous (enlarged) and clarified choice for nomenclature and quantity of the technical means. Among the prospects for further research in this direction of development, of particular relevance is the issue associated with specifics of the organization of type-setting economic monitoring in the functionally developed systems for strategic regulation of the regional structure and the territorial organization of actors in the industry sphere of the State.

Article is written in Ukrainan


Andrieieva L. O., Lysak O. I.
The Methodical Aspects of the Strategic Development of Enterprises (p. 227 - 231)

The article is aimed at studying and scientific generalization of the theoretical-methodological aspects of the process of developing the enterprise strategy and substantiation of recommendations as to its implementation. The commonly accepted stages of the process developing the enterprise strategy have been analyzed. An integrated use of marketing researches at all stages of the solution to the tasks of strategic planning has been proposed. The need to orient the activities of the enterprises' activities exclusively toward the needs of consumers has been identified, which is considered a key success factor. The necessity of calling more attention to the weaknesses of the enterprise activities has been substantiated, an order of their elimination has been suggested. An emphasis has been made on the economic development of the economic sector in which enterprise operates, as the determining factor for the choice of a strategic alternative, because the status of economic factors emerging in the sectoral environment has the greatest influence in the formulation of the strategy of enterprise.

Article is written in Ukrainan


Gulya Y. V., Tsyganok V. M.
A Substantiation for the Marketing Development Strategy of Enterprises in the Poultry Industry Sector Based on the Brand Approach (p. 232 - 239)

The research is aimed at developing the marketing strategy for poultry enterprise based on the branding and co-branding. As a result of the carried out researches, the marketing strategies for the further development of the OOO «Podilskiy broiler» at the regional market of poultry meat have been chosen. As a partner in terms of cooperation and the integration efforts has been chosen the company PAO «Mironivskiy khliboprodukt», which has been proposed a strategy for integrated growth – an alliance with the enterprise-competitor at the regional market. The scientific novelty of the research results consists in the possibility of establishing between the PAT «Mironivskiy khliboprodukt» and the OOO «Podilskiy broiler» a strategic marketing alliance on a co-branded basis, relationships in which should be built on the club basis. The practical significance of the conducted research is that if such an aliance will be created, the poultry enterprise must supplement (or convert) its strategic set of niches with such a follower strategy as the strategy of the integration product: using competitive advantages of both brands with a view to achieving the synergistic effect by the both parties of the strategic alliance.

Article is written in Ukrainan


Skrynkovskyy R. M.
Diagnostics of the Advertising Efficiency in the Activities of Enterprise (p. 240 - 244)

The article discloses the essence of the concept of «advertising», which should be understood as one of the key communication-informational means of enterprise for presentation of products to consumers and promotion on the market aimed at their merchandising. It has been found that diagnostics of the advertising efficiency in the activities of enterprise is the process of identification, analysis and assessment of the efficiency of advertising, the main trends of its impact on the activities of enterprise with a view to determining the prospects of the enterprise functioning in the market competition environment. Both the conception and the instrumentarium of the system for diagnostics of the advertising efficiency in the activities of enterprise have been provided. It has been found that the key business indicators of the system for diagnostics of advertising efficiency in the activities of enterprise are: indicator of the advertising performance; indicator of the return on advertising spend; indicator of the profitability of advertising; indicator of the advertising capacity; indicator of the percentage of regular customers; indicator of the sales growth. Prospects for further research in this direction are formation of a system for purposes of diagnosing the activities of enterprise in accordance with the partial diagnostic purpose – diagnostics of the advertising efficiency in the activities of enterprise.

Article is written in Ukrainan


BUSINESS INFORM №7-2016

Tkachenko S. A.
The Integrated Economic Monitoring in the Context of Functionally Advanced Systems for Strategic Management of the Regional Structure and Territorial Organization of Actors in the Industry Sphere of the National Subsystem of the Country (p. 153 - 163)

The article is aimed to reveal the main sides of the organizational provision to the function of integrated economic monitoring in the current conditions of the functionally advanced systems for strategic management of the regional structure and territorial organization of actors in the industry sphere of the national subsystem of the country. The establishment and implementation of an integrated economic monitoring subsystem is connected with solutions to organizational issues. Creating an organizational subsystem is not only a segregation of functions between man and electronic digital machine, but more clear definition of the functions and tasks of the regulatory staff as well, and in some cases also improving the organizational schemes of the regulatory authorities, carrying out economic-analytical functions. Establishing a subsystem for integrated economic monitoring significantly reduces the complexity of the economic-analytical calculations, while enhancing qualitative characteristics and technical parameters, economic efficiency of regulation at the expense of achieving the deep full coverage, high complexity and operational efficiency of the monitoring functions. Among the prospects for further development is the use of generic methods for establishing a management subsystem, training professionals for branches of the country's economic system, etc.

Article is written in Ukrainan


Pedchenko N. S., Iakovenko T. I.
The Scientific-Methodical Approach to the Development and Implementation of Marketing Strategy into Activities of Enterprises in the Advertising Sector (p. 163 - 169)

The article is aimed at substantiation of the scientific-methodical approach to the development and implementation of marketing strategy into activities of enterprises in the advertising sector. The approaches to defining the concept of «marketing strategy», available in the national scientific literature, have been provided. The author's vision as to importance of an integrated approach to marketing strategy in terms of enterprises in the advertising sector has been formulated as a process to develop a marketing strategy, evaluation of the enterprise's readiness to its introduction and substantiation of the corrective measures on the perception of such a strategy. Stages of marketing strategy for enterprises in the advertising sector have been proposed, an evaluation of the readiness for implementation by such enterprises has been carried out. To this end the methods have been used, which are based on both the expert assessments and the level of manifestation of each attribute in the enterprise. A result of a generalized evaluation of readiness to implement marketing strategy by the advertising sector enterprises according to the twelve attributes listed by the authors has been provided, the respective conclusions have been drawn.

Article is written in Ukrainan


BUSINESS INFORM №8-2016

Khaustova V. Y.
The Theoretic-Methodical Foundations of Composing Road Maps as a Current Tool for Strategic Planning of Socio-Economic Processes (p. 140 - 153)

The article is concerned with generalization of the theoretic-methodical foundations of composing road maps together with development of a methodical approach to their composing. Genesis of the development of road maps as a tool for strategic planning has been researched. Interpretation of the concept of «road map» in the scientific literature has been analyzed and the main features of road maps have been determined. Place of road maps in the system of strategic management has been considered. The classifications of road maps available in the scientific literature have been examined. Both methods and evolution of processes of composing road maps have been analyzed. A general form of road map has been discussed. A methodical approach to composing a road map for implementation of certain process has been proposed, which is based on generalizing the foreign foresight studies on future technologies, using the scenario approach, and determining indicators for assessing the implementation process. An approbation of the proposed methodical approach to developing a technological-production road map for implementation of the program of research and development of a new class of steam-turbine plants in terms of the technology platform «Power engineering in Ukraine» has been provided.

Article is written in Ukrainan


Skrynkovskyy R. M., Pawlowski G., Vorobiov V. V.
The Diagnostics of Efficiency of Controlling Business Processes (p. 154 - 159)

The article is aimed at creation of a system for diagnostics of efficiency of controlling business processes based on the developed business indicators. It is found that key business indicators of a system for diagnostics of efficiency of controlling business processes of enterprise are: level of resource capability of enterprise (labor, material, financial and energy); term for accomplishment of business process; level of efficiency of accomplishment of business process; level of efficiency of managerial apparatus (managers of institutional, managerial and technical levels of management), which oversees the accomplishment of business process; percentage of employees (managers, employees of primary and secondary production), which is used to accomplish business process; proportion of the outstanding business processes. Prospects for further research in this direction is creation of a polycriterial system for diagnostics of enterprise activities, taking into consideration efficiency of diagnostics of controlling its business processes.

Article is written in Ukrainan


Mochona L. G.
Defining the Desired Values in the Formation of Strategies at Enterprise (p. 160 - 167)

The article is aimed at defining the desired values of controlled indicators of productive-economic activity, on the basis of which enterprise strategies should be developed. A hierarchy of strategies together with their functional purpose has been presented. It is found that functional strategies impact the formation of corporate and business strategy of enterprise. Functional strategies and their features as to the studied machine-building enterprises have been defined. The author has found the optimal values of indicators on the basis of solving the optimization task, which involves the use of indicators that have the greatest impact on the overall level of the productive-economic activity of enterprises. Also the desired values of indicators of the productive-economic activities in the formation of strategies of enterprises based on the value of the correlation ratios have been determined. Achieving of the relevant values of indicators is recommended to implement through the specific management measures, which are presented in form of diagram. Prospect for further scientific developments will be adjusting the existing strategies of the studied enterprises with a view to achieve the desired values of indicators of their productive-economic activity.

Article is written in Ukrainan


Kovtun V. P.
Reputation Risks of Enterprises in the Market of Non-Alcoholic Beverages in Ukraine (p. 168 - 173)

The article is aimed at identifying and studying reputation risks of enterprises in the market of non-alcoholic beverages in Ukraine. The status of development of Ukrainian market of non-alcoholic beverages has been considered; the largest producers of non-alcoholic beverages have been determined; factors contributing to reputation risks, which influence activities of these enterprises have been identified; problem field of management of reputation risks of enterprises – producers of non-alcoholic beverages has been formed. Experience of functioning of both Ukrainian and foreign companies shows that in the current hard competitive market conditions, where 70-80% of the market value of enterprises is accounted for intangible assets, reputation risk is the matter that acquires strategic significance among non-financial risks and should be considered in selecting efficient and secure strategy for an enterprise. In the context of globalization, positive reputation and gained confidence of shareholders, partners and clients quite often help businesses to survive, an effective work to identify and minimize reputation risks appears to be a key task for further development. Therefore, enhancing efficiency of management of reputation risks should become an extremely topical issue for entrepreneurship and current management.

Article is written in Ukrainan


BUSINESS INFORM №9-2016

Noga I. M., Skrynkovskyy R. M., Pawlowski G.
The Diagnostics of Efficiency of Applying Information Technology in the Management of Enterprises (p. 241 - 245)

The article is concerned with deepening the theoretical-methodical provisions and formulation of conceptual foundations of diagnostics of efficiency of applying information technology in the management of enterprises. It has been determined that this diagnostics (as a partial diagnostic purpose) is an integral component of any enterprise diagnostics system and focuses on the identification, analysis and evaluation of efficiency of applying information technology in the management of enterprises with a view to adopting sound management decisions (current and prospective), aimed at: a) increasing the level of efficiency (financial, industrial-technological, commercial) of functioning of enterprises, as well as to identify all existing reserves (internal, external) in the face of resource constraints; b) maximizing economic benefits from the use of the information management system, which includes information technology, information resources, technical tools and software. Prospect for further research in this scientific direction will be developing the key business indicators for the system of efficiency of applying information technology in the management of enterprises.

Article is written in Ukrainan


Gapon J. V.
The Methodical Approach to Assessing the Potential of Strategic Changes of Enterprise (p. 246 - 250)

The article is aimed at developing a methodical approach to assess the potential of strategic changes of enterprise. The building of potential occurs in the four stages: initiation of changes, mobilizing leaders, planning new competencies, implementation, coordination and monitoring. The article substantiates the overriding need for assessment of changes of potential exactly in the implementation phase. Methodical approach to assessing the potential contains nine basic steps, provides for the use of expert assessments, the «360-degree method» for conducting surveys, the ordinal Likert scale to process the data received. The main objective of assessment is to determine the actual level of potential, as well as its bottlenecks, and to develop recommendations on setting goals and identifying the key performance indicators; forming the management cascade of changes; risk management in the implementation of strategic changes; standardization of procedures for conducting changes.

Article is written in Ukrainan


Zhaldak H. P., Shulgina L. M.
Prospects for Implementation and Practice of Compliance with Marketing Standards in Ukraine and in the EU (p. 251 - 257)

Prospects of introducing marketing standards have been discussed and practice of of compliance with them in Ukraine and the EU has been examined. Approaches to standardization have been systematized and the main prospects for further integration of Ukraine into the European space have been determined. It has been determined that implementation of marketing standards in the practice of domestic enterprises is connected to the need to develop favorable conditions in the country to participate in the international cooperation, access to international markets, cooperation with foreign investors. Attention has been focused specifically on the marketing standards, which may be an important factor in the process of developing a market model of economy, will contribute to the achievement of sustainable development and to establishment of equivalent relationships between trading partners in the common market. In view of the practice of implementation of marketing standards in the EU, eventuality of barriers to the adoption of the European marketing standards in Ukraine has been analyzed, which is submitted as a SWOT-analysis of the policy of standardization in terms of its adapting to the EU.

Article is written in Ukrainan


Tarnavska N. P., Golodniuk O. S.
The Strategic Monitoring of Marketing Innovations in the Model of Innovative Development of Enterprise (p. 257 - 267)

The article is concerned with developing a scientific approach to building a system for strategic monitoring of marketing innovations for receiving strategic information in the preparation of decisions on formation (revision) of the portfolio of such innovations in the process of substantiating new (additional) competitive advantages of enterprise. It has been proved that rapid response to both existing and possible changes in the market for mineral waters in general, as well as to trends of innovation market needs a strategic system for monitoring marketing innovations. It has been displayed that, from the view of the interdisciplinary approach, strategic monitoring aims at establishing favorable for a particular company (or unfavorable) trends of market for mineral waters in Ukraine, as well as external and internal factors environment of developing competitive advantages for the implementation of preventive anti-crisis measures based on the innovative approaches to marketing. As for the conceptual framework for building a system for strategic monitoring, it is proposed to choose the theory of «weak signals». Further research will involve the development (improvement) of methods for the external and internal monitoring of marketing innovations to generate competitive advantages of the enterprise.

Article is written in Ukrainan


Gumeniuk A. V., Shkolenko O. B., Demyanyshyna O. A.
Contemporary Marketing as a Core Aspect of Enhancing the Efficient Activity of Vegetable Enterprises (p. 268 - 273)

The article is aimed at studying the formation of marketing of the vegetable enterprises in the current conditions of economic management, as well as disclosure of importance of functioning of marketing service at the enterprises of agrarian sphere. It has been proven that some of the basic components of the efficient activity of domestic vegetable enterprises are: creating the marketing cooperative shops together with formation of marketing service, which will ensure the needs of population in the environmentally-friendly vegetable production and will contribute to increasing the efficiency and competitiveness of its producers, the rural and environment development. A practicable marketing service’s organizational structure has been developed and its basic functions have been substantiated. It is found that the main objective of marketing service is to ensure that enterprise is oriented towards consumer, the corresponding needs and requests, monitoring the competitors, identifying strengths and weaknesses and providing information to other offices of the enterprise.

Article is written in Ukrainan


BUSINESS INFORM №10-2016

Skitsko V. I.
The Conceptual Aspects of the Multi-Purpose Multi-Criteria Optimization and Decision-Making with Allowance for Risk in the Sphere of Logistics (p. 353 - 359)

The publication describes the multi-purpose multi-criteria task of procurement, production, distribution (sales), transport, information, electronic, and mobile logistics; the risks that must be taken into consideration in the decision-making process in these functional areas of logistics have been provided; problems that may occur when solving the tasks studied have been specified; the mathematical modeling instrumentarium, which is used to solve the class of the considered tasks, has been provided. In the multi-purpose multi-criteria logistics tasks, objectives may be similar and must conform with the basic goal of logistics, though their criteria are unique for each task. The logistics tasks specified in the publication can depend on each other, the decisions taken in the same functional area can influence decisions in other functional areas of logistics, as has been reflected in the proposed structural diagram.

Article is written in Ukrainan


Grosul V. A., Sukacheva-Trunina S. M.
A Methodical Approach to Evaluating the Efficiency of Strategy for Adaptation of Enterprise (p. 360 - 366)

The article is aimed at substantiation of the methodological approach to evaluating the efficiency of adaptation strategy, which is based on an assessment of changes of the enterprise's position in the external environment, internal potential, and performance indicators of economic-financial activity. It is proposed to assess the efficiency of strategies for adaptation by change of the enterprise's position in the external environment, as well as by changes in the internal potential of enterprise, with assistance of the expert point value method; to assess the efficiency of strategies for adaptation by the impact of economic-financial activity on the basis of the comparative indicator of integrated value. The final stage of the evaluation of efficiency of an adaptation strategy will be its generalization based on building a matrix of efficiency that allows to draw the overall conclusion on the efficiency of the chosen adaptation strategy and to identify opportunities and conditions for its implementation. The proposed methodical approach provides a comprehensive assessment of efficiency of adaptation strategies, on the basis of which the informed decisions about the possibility of and the need for a strategy at the enterprise can be made, implications of its implementation can be determined, and a timely adjustment of activities for its implementation can be carried out.

Article is written in Ukrainan


Yeliseyeva O. K., Vitka N. Y.
The Methodical Aspects of Evaluation of The Level of Information Transparency as a Component of Competitiveness of Enterprises of the Telecommunications Industry (p. 366 - 370)

The article is aimed at developing the theoretical, methodological provisions and practical recommendations for evaluating the level of information transparency of enterprises of the telecommunication industry, based on the concept of social responsibility of business. Features of network structure for organizing the activities for enterprises of the telecommunication industry have been considered according to the principles of convergence. The improved methods of evaluating the level of information transparency of the activities of enterprises in the telecommunications industry have been proposed, which, unlike the existing, consider the system of criteria for analyzing the information transparency, consisting of the following four blocks: aspect of the internal business processes, accounting and financial aspect, aspect of consumer, and aspect of development. Peculiarities of applying the strategy of Aikido in the formation of international strategic alliances in the telecommunications market have been analyzed.

Article is written in Ukrainan


Skrynkovskyy R. M., Pawlowski G., Vorobiov V. V.
Diagnostics of Compliance of Enterprise Competitive Strategy with the External Environment (p. 371 - 376)

The article is concerned with formation and development of the theoretical-methodological and methodical foundations of diagnostics of compliance of enterprise competitive strategy with the external environment, taking into consideration the currently available practices. It is found that diagnostics of compliance of enterprise competitive strategy with the external environment is the process of identification, analyzing and evaluating the level of compliance of enterprise competitive strategy with the external environment, taking in consideration the factors-indicators of the external environment of direct action, which both directly and to a large extent depend on the interrelated factors-indicators of the external environment of indirect action in the current conditions of market relations. Prospects for further research in this direction will be development of a system for diagnostics of the enterprise's activity on the basis of selecting and systematizing its diagnostic purposes, taking account of the particular goal – diagnostics of compliance of enterprise competitive strategy with the external environment.

Article is written in Ukrainan


Doroshuk G. A., Gratsiotova G. O.
The Methodical Approaches to Evaluating the Readiness in the Management of Changes at Enterprise (p. 377 - 384)

The article is aimed at defining the essence of readiness for changes and creating a model of integrated evaluation of readiness as a preliminary stage of provision of effectiveness and efficiency of changes. In the analysis of approaches to management of changes in the context of various schools of management, the main approaches to determining readiness for changes as well as methods for their evaluation were systematized. The dependence of readiness from the main characteristics and indicators of activity of enterprise has been determined, and the classification of kinds of readiness for changes has been complemented. The concept of primary and general readiness for changes has been introduced. It has been suggested that evaluation of primary readiness is implemented through evaluating factors of readiness for changes, with this purpose a systematization of them was carried out. To evaluate the general readiness a model has been developed, providing a comprehensive evaluation of readiness through the potential of changes, quality of the result expected, speed of changes, adoption of changes on the part of staff, external controllability, and organizational competence in the changes. Prospects for further resaerch in evaluating the readiness will be a quantitative evaluation of factors of readiness, evaluation of the nature of changes, and its components.

Article is written in Ukrainan


Andriushchenko I. S., Tomilov O. V.
Evolving a Strategy of Cost Management for Enterprises of Restaurant Industry (p. 385 - 396)

The article is aimed at studying peculiarities of development and implementation of strategic cost management in enterprises of restaurant industry. The scientific-methodical approach to evolving a cost management strategy, which is based on the structural, the operational and the functional approaches, has been improved. A structural-logical schema of evolving strategy of cost management of enterprise of restaurant industry has been developed. Some variants of the basic strategies depending on possible strategic objectives based on specified criteria have been proposed. In view of provisions of the concept of the values formation chain, a value chain of own production has been built, allowing to predict the impact of both economic processes and functions on the cost optimization, as to the centers of their occurrence. On the basis of SWOT-analysis, a matrix of strategies for cost management has been formed, which provides to choose the most optimized script for generating a strategy, taking account of influence of the factors of both external and internal environment.

Article is written in Ukrainan


Koval T. O., Ponomarenko O. O., Yakhkind V. P.
The Economic Substance and Regularities of Establishing the Marketing Potential of Enterprise (p. 397 - 405)

The article analyzes regularities of establishing the marketing potential of enterprise. A special place in the system of elements of enterprise takes the marketing constituent, the steady increase of significance of which in the conditions of market relations stems from the substance, value and functions of marketing in the economic activity. Marketing potential characterizes, on the one hand, the extent to which certain «capacities» of enterprise are being provided in order to occupy leading positions at the market (in the industry sector), and, on the other hand, whether the enterprise can entirely use the conditions of external environment to create and maintain targeted competitive advantages at a high level. Establishing the marketing potential occurs as result of implementation of the marketing opportunities of enterprise in the conditions of competitive rivalry in projecting, producing, marketing and operating products and services in the open market. Components of marketing potential usually have comparative nature (i.e. relative, not absolute), since implementing certain marketing opportunities can be evaluated only by comparing characteristics that impact the economic efficiency of economic operations, accompanying the functioning of chains of creating the new value, and are tied to specific conditions and reasons.

Article is written in Ukrainan


BUSINESS INFORM №11-2016

Rozheliuk V. M., Denchuk P. N.
The Historical Background of the Genesis of Management Accounting and its Essence in Ukraine (p. 331 - 339)

The article is aimed at researching the pivotal historical background of emergence of managerial accounting, identification of the existing approaches to delineate the stages of its development both in the international practice and in Ukraine, as well as their comparison. The influence of the historical background of development of management accounting on the effectiveness of activities of economic entities has been analyzed, also the stages of its genesis have been substantiated. Problems of formation of the full-fledged, effective system of management accounting in the Ukrainian enterprises have been considered. The basic prerequisites of development of management accounting in both the global and Ukrainian practice have been determined. Prospects for further researches in this direction are in the plane of activation of the spread of application of managerial accounting, since its essential contents, methods and instrumentarium, after the substantiated resolving issues of organizational nature, will contribute to productive efficiency.

Article is written in Ukrainan


Tretiak V. Р., Bieliai M. S.
Analyzing the Current Status of the Corporate Sector of Ukraine (p. 339 - 344)

The article analyzes both the role and the structure of corporate sector of Ukraine in terms of the organizational-legal forms of economic management. The article has determined the problem areas of the contemporary status of the corporate sector of economy, such as: high level of wear and tear of fixed assets, unprofitableness of a significant part of privatized enterprises, existence of unscrupulous owners and managers. The necessity of innovation activity, corporate social responsibility has been substantiated. Attention is focused specifically on joint-stock companies as the most effective form of implementing the corporate management. The dynamics of the foreign direct investment into the joint-stock companies of Ukraine have been provided. The priority directions of development of corporate relations, which will foster formation of new attitude on the part of the most developed States together with international organizations toward Ukraine in general.

Article is written in Ukrainan


Kopishynska K. O.
Using Agile Management in the Innovation Processes (p. 344 - 349)

In the article essence of agile management, especially its use in various fields of activity, is considered. A definition of agile management has been proposed as a set of principles, methods and forms of management, which creates an opportunity for managers at all levels to plan activities, form teams to implement individual projects, to react quickly and to adapt to changes in the external environment with minimum loss of time and resources. A comparison of possibilities when using both the traditional and the agile management has been provided, based on: terms of use, planning of activity, organization of work, ability to make changes, possibility for introduction of modifications, and possibility for attracting third parties. The key principles in the use of agile management have been substantiated. The main methods of agile management have been analyzed, which include scrum, kanban and lean production, and particularities of their use in the management of innovation processes. A scheme of using agile management in the innovation process has been proposed.

Article is written in Ukrainan


Chyzhov V. A.
The Formation of a System for Crisis Prevention at IT-Enterprise (p. 350 - 354)

The article is aimed at analyzing the major directions of formation of a system for crisis prevention and crisis management at the domestic enterprises of the information technology sphere. Definitions of the notions as crisis at enterprise and plan of operational continuity have been provided. The main tasks of crisis management at enterprise have been determined. The necessity of carrying out diagnostics of crisis processes at enterprise has been substantiated. It has been specified that, as to specifics of their activities, IT-enterprises differ from the classical production structures, and accordingly, require different approaches to the management of crisis processes. With a view to developing an efficient system for crisis prevention at IT-enterprise, the introduction of a plan of operational continuity has been proposed that will combine the classic approaches to diagnosis of crisis at enterprise (threat of bankruptcy), analysis of the impact of non-financial factors on the stability of enterprise, technical threats to interruption of business processes.

Article is written in Ukrainan


Shvindina H. O.
The Theoretical and Practical Aspects of the Organizational Changes in Enterprise (p. 354 - 359)

The article is concerned with generalizing views on the organizational changes and a critical study of the current approaches to managing the organizational changes, as well as providing examples of successful changes in the contemporary enterprise. An analysis of the existing approaches to the definition of «organizational change» has been done, the concept by A. Van de Ven and M. Poole has been presented as fundamental for further studying and classifying the organizational changes. Practice of organizational changes has been analyzed, individual models together with the related criticism are presented, role of transformational leadership has been underscored. Prospective directions for further research will be: identifying the forces of organizational changes, taking account of the sectoral specificity of enterprises, as well as evaluations of the impact of both radical and progressive changes on the efficiency of organization, issues as to availability of a certain algorithm of changes and typicality in the development of organizational units.

Article is written in Ukrainan


Zaloznova Y. S.
The Development of Staff of Enterprises Based on the Principles of Social Responsibility: International Experience and National Practice (p. 359 - 366)

The article is aimed at generalizing both the foreign and the national practices of development of staff and determining directions for improvement of the system of staff management in the domestic enterprises in the context of social responsibility. A comparative analysis of components of the system for management of labor activity of staff has been carried out on the examples of the United States, Japan and Ukraine. An analysis of dynamics of the number of employees who had been trained for new professions and/or had improved professional skills has been conducted by the types of economic activity. Problems of management of staff in the domestic enterprises have been identified. Some ways of development of staff on the basis of social responsibility have been proposed. Prospect for further research in this direction will be development of a complex of measures aimed at development of staff in the context of social responsibility.

Article is written in Ukrainan


Lutsiuk I. V.
The Balanced Scorecard as a Tool to Enhance Efficiency of the Control Function of the System for Quality Control of Production (p. 366 - 372)

The article is aimed at substantiation of methods of applying the system of means of strategic control in order to balance the production quality control as well as development of recommendations on the use of tools of the Balanced Scorecard for this purpose. Essence and features of strategic control as a means of achieving the strategic goals of management of the product quality have been disclosed. Expedience of expanding the information base of internal control through the inclusion of non-financial indicators has been substantiated, taking into consideration principles of the quality management along with interests of different groups of stakeholders. It has been proposed to use a model of the Balanced Scorecard for purposes of controlling the formulation and implementation of a quality management strategy at enterprise, which provides an opportunity to evaluate the level of achievement of the strategic objectives and develop a programme of activities for elimination of deficiencies together with minimizing the managerial risks.

Article is written in Ukrainan


Solodovnik O. O.
The Strategy for Protecting the Financial and Economic interests of Parties to the PPP: Essence, Content and Procedure for their Formation (p. 373 - 378)

The article is aimed at studying essence, contents, characteristics, and procedure for formation of a strategy for protecting the financial and economic interests of public-private partnership (PPP). Lack of the strategic vision of the problems and contradictions that arise in partnership of the State and business, as well as increasing economic threats, including ones in the financial sphere, all this actualize the problem of strategic protection of the economic interests of parties to the PPP. A study on scientific publications as to development of PPP has provided to specify that there is not any fundamental researches on the strategic management of PPP and on ensuring the financial-economic security of its parties yet. Essence of the concept of «strategy for protection of the financial and economic interests of parties to the PPP» has been considered and a definition for it has been suggested; the main elements of such a strategy have been determined; the organizational approach to its formation and implementation has been developed, contents of its stages and features associated with the specifics of implementation of the PPP have been defined. Prospects for further researches in this direction will be development of theoretical foundations and elaboration of a methodology of formation of the strategy for protecting the financial and economic interests of parties to the PPP.

Article is written in Ukrainan


Melushova I. Y., Prokopova O. V., Tverdokhlib K. O.
The Competitive Environment of Enterprise: Essence and Types (p. 379 - 385)

The article discloses the essence of the definition of «competitive environment of enterprise», the mechanism for and peculiarities of its formation from the viewpoint of the domestic authors. In a logical sequence, the article considers essence, characterization, and the basic components of the competitive environment of enterprise. A comparative analysis of the conceptual approaches to the content of the notion of «competitive environment» has been carried out. The major classification attributes for a characterization of the studied category have been identified. Structural elements, the factors influencing the formation of competitiveness of enterprises and raising its level have been specified. The main groups of factors of the competition environment, impacting results of the economic activity of enterprise have been considered in detail. The theoretical aspects of formation of competition environment have been studied, features of competitions in general have been determined. The necessity for carrying out economic diagnostics of the competition environment of enterprise has been proved.

Article is written in Ukrainan


Prokhorova V. V., Yatsenko B. I.
Providing the Innovation Management of the Competitive Status of Machine-Building Enterprises: Organizational-Economic Aspect (p. 386 - 391)

The article specifies that without a detailed elaboration of a model of providing development of the innovation management of the competitive status of machine-building enterprises together with determining the sources for means, any way, even the most attractive one, of financing the investment projects of enterprise, may turn out to be inefficient. It has been determined that implementation of stages to develop a strategy for providing development of the innovation management of the competitive status of machine-building enterprises, as well as its refinements and adjustments, obtaining information about the present situation, and building projections for the future are performed by using special methods for the overall strategy, i.e. ways to achieve its goals and objectives. By using the proposed model, a common strategy can be formed that will provide to achieve the goals set, obtain advantages against competitors, increase the market value of enterprise. It has been concluded that, in accordance with the methodology of formation of the common strategy of enterprises, the innovation management is influenced by micro environment, macro environment, and immediate surroundings.

Article is written in Ukrainan


Burzeva E. I., Peftiyeva J. Y.
Planning and Forecasting as a Basis for Managerial Decision-Making: Substance, Classifications and Comparison. (p. 392 - 397)

The article discloses and substantiates the necessity for systematization and definition of stages of the decision-making process. Special attention is paid to sharing of both planning and forecasting, in which forecasting is used as an information base for making the efficient managerial decisions. Result of the study is a systematization of the classification of types of planning and forecasting. The basis of these classifications form principles of rationalization, systemization, and distribution by certain criteria in specific groups. The presented classifications are a development of the existing classifications, which differ by extension of the elements and attributes. This is aimed at applying the appropriate methods, techniques, and ways of processing information and provides to improve efficiency of managerial decisions that are being made.

Article is written in Ukrainan


Yermak S. O., Plotnitskaya V. V.
The Innovation Aspects of Development of the Confectionery Market of Ukraine (p. 398 - 403)

The study is aimed at analyzing the status and trends of Ukrainian confectionery industry sector, identifying problems and searching for solutions in the context of innovation development. The rating of TOP-100 of the world's largest producers of confectionery products has been considered, a comparative analysis for the 2014-2015 timeframe has been carried out. Both structure and the present status of the confectionery market of Ukraine have been examined. The main problems of Ukrainian confectionery industry sector have been identified as dependent on the complicated political situation in the country and the economic difficulties, which conditionally were divided into four groups: financial problems; decline in the purchasing power of population; problems related to the internal policy of the State; problems associated with markets. As ways to solve the outlined problems can be considered modernization of production, use of innovative technologies, installation of modern production lines, improving the technological effectiveness and knowledge-intensity of production subject to improvement of legislative framework of Ukraine, orientation to the European market and the product delivery optimization bypassing Russia.

Article is written in Ukrainan


Zhehus O. V., Mykhailova M. V., Afanasieva O. P.
Evaluating the Marketing Activities of the Restaurant Business Enterprises (p. 403 - 408)

Bearing in mind the necessity to quantify the marketing activities of the restaurant business enterprises, a scientific-methodical approach has been developed, which is based on use of the proposed scoring system for evaluating parameters of the performance data of these enterprises. The practical use of the developed methodical approach has provided to determine that for the most of the studied restaurant business enterprises of city of Kharkov their marketing activity is of average level, and only for 28% of the economic entities of the restaurant business (dominated by restaurants) this activity is fairly high. According to the results of a correlation analysis, the dependency of results of activity of a restaurant business enterprise on the level of its marketing activities has been proved, while direct strong impact is caused by the commodity and communication policy and significant impact is caused by the organizational factors, marketing and communication policy, as well as staff and level of service.

Article is written in Ukrainan


Shymko O. V.
The Formation of the Assortment Policy of a Commercial Enterprise: Marketing Approach (p. 408 - 413)

The article is concerned with development of a marketing approach to the process of formation of the assortment policy of retail trade enterprises and substantiation of practical recommendations for its placing on the market for textile goods. The assortment policy of retail trade enterprises has been considered as a totality of processes, principles, resources, and purposes of the assortment management. The factors that significantly impact the capabilities of enterprise in the field of assortment management (specific modalities of functioning and tasks that emerge from the viewpoint of different task priorities) have been allocated. Features of consumer demand as the main factor impacting the formation of assortment of textile goods have been considered. The algorithm for the formation of assortment of textile goods has been improved. Some models of the textile goods assortment depending on approaches to pricing, taking into consideration the life cycles of goods and the flow theory have been proposed, usage of which will increase the validity and efficiency of managerial decision-making.

Article is written in Ukrainan


Natorina A. O.
Monitoring Trends and Analyzing Determinants of the Retailers Development in Ukraine (p. 413 - 418)

The article is aimed at monitoring trends and analyzing determinants of development of Ukrainian retailers, detailing specificity of their activities, and substantiating the promising directions of their development. On the results of both monitoring and diagnostics as to development of Ukrainian retailers in the past two years, slightly positive changes in the structure of their networks have been determined, however, despite this, we can say that the paces of expansion of the market of the selected seven segments of retailers in the national market, namely: DIY retailers, drogeries, pharmacy and food retailers, retailers in the sphere of household appliances and electronics, fashion retailers, as well as retailers in other spheres, have been fallen down to the lowest level. The promising directions for intensive development of retailers on the territory of Ukraine have been formulated with a view to increasing the number of their markets and consolidating positions of the current leaders. Prospect for further research in this direction will be identification of the key parameters of ensuring the sustainable innovation development of retailers in Ukraine.

Article is written in Ukrainan


Savytska N. L., Polevych K. V.
The Entrepreneurial Marketing on the Social Network Instagram (p. 419 - 424)

The article is aimed at defining both theoretical principles and practical tools for entrepreneurial marketing in the today’s retail making use of the social network platform Instagram. Results of conducted research provide to constate that the core strategy as well as tactics of the market conduct in case of small enterprises and current startups is the entrepreneurial marketing. The contemporary market of online retail was formed as monopolistic-competitive, which results in activities of the major market players, as well as medium and small actors, in its three sectors: B2B, B2C, S2S. The practice of business uses social networks to maintain competitive advantages of the offline commerce, as a communication channel for the attraction, retention and loyalty of customers. Development of the basic functions on Instagram enables businesses to apply its media resources for both the market positioning and the product promotion.

Article is written in Ukrainan


Getman O. O., Titkova J. S.
The HR-Branding as the Innovation Mechanism for the Development of Region (p. 424 - 432)

The article is concerned with substantiation of the innovation approaches to building up the HR-brand of region. It has been found that building up a strong HR-brand is the topical task for any region, which aims to attract highly skilled workers and thus ensure high competitiveness. At the core of branding of territory lies the idea of bringing to the general public perception of its uniqueness. Result of the branding of territory is improving the quality of life of its population. Achieving results contributes to solving the following micro- and macroeconomic tasks: creating an attractive tourism product; formation of investment attractiveness of territory; involvement of labor force and/or reducing the outflow of people to other regions; strengthening the competitiveness of local producers at the national and international markets; creating a positive image of region. The article considers the mechanism of HR-brand on the example of Dnipropetrovsk region.

Article is written in Ukrainan


Chernenko O. V.
The Architectonics of the Marketing Information System in Terms of the Information-Communicative Environment (p. 433 - 440)

The article is aimed at studying the characteristics of marketing information provision of enterprise, which is operating in the information and communication environment. The article allocates the factors under impact of which information processes at enterprise would undergo significant changes: increasing amounts of information, development of network communication channels, increase in the number of terminal devices, development of cloud computing, spread of data mining technology, development of the market of marketing technologies. The architectonics of the marketing information system, which is adapted to the characteristics of the new environment and provides to trace the process of formation, nature and courses of information, has been proposed. In particular, in the structure of marketing information system the communication bus has been allocated that connects each element of the system with all other elements, as well as provides its connection with external environment and performs the functions of search, retrieval, movement and distribution of data and information. Prospects for further research is development of the organizational-economic mechanism for reforming the marketing information system of industrial enterprise.

Article is written in Ukrainan


BUSINESS INFORM №12-2016

Skrynkovskyy R. M., Pawlowski G., Pyrozhak Y. K., Tomiuk I. M.
The Diagnostics of the System for Strategic Cost Management of Enterprise (p. 248 - 253)

The article is aimed at formation and development of the theoretical and methodological foundations of diagnostics of the system for strategic cost management of enterprise within the framework of theory and practice of economics and management of enterprise. It has been determined that this diagnostics is the process of identification, analysis and assessment of the system for strategic cost management of enterprise based on the business indicators in order to measure, control and accounting costs of enterprise in the conditions of economic alternatives to achieve the desired effect, aimed at ensuring competitive advantages of production with optimal costs. It has been determined that the level of efficiency of innovation costs of enterprise is one of the key business indicators in the sphere of diagnosing the system for strategic cost management of enterprise. Prospect for further research in this scientific direction is development of a system of purposes of the polycriterial economic diagnostics of enterprises taking into consideration the diagnostics of the system for strategic cost management of enterprise.

Article is written in Ukrainan


Lepeyko T. I., Gavaagiyn Batkhuu
The Genesis of Theories of Leadership (p. 254 - 259)

The article considers the dualism of leadership, which is based on consideration of this concept from the perspective of both the dynamic and the static aspects. The article is aimed at carrying out a theoretical review and a systematization of classical and contemporary conceptual approaches to leadership through the prism of dualism. Three stages of development of theories of leadership have been allocated: prescientific, classic and contemporary theories of leadership. In the context of the classical theories, three conceptual approaches have been allocated: dispositional, behavioural and situational. It has been determined that the basis of contemporary concepts is the tendency to consider leadership simultaneously in terms of two aspects: static and dynamic.

Article is written in Russian


Kuchina S. E., Kitchenko O. M.
The Analysis of Common Mistakes in Preparing a Business Plan (p. 260 - 265)

When writing a business plan, there arise a number of unresolved issues related to its consequent implementation, which is of considerable interest and determines the relevance of the study. The need to develop theoretical and methodological support for drafting business plans has determined a range of issues that require immediate resolution at stages of its development, in particular at the stage of creating a new business (“start up”); the stage of compiling financial documents; the stage of risk assessment and developing strategies to overcome them. Based on the analysis and systematization of the existing definitions, the notion of “business plan” is generalized and a methodological scheme of its building is demonstrated. The comparison of a general structure of a business plan proposed by EBRR and UNIDO is considered and presented. It is found that common mistakes that occur at compiling a business plan include: mistakes associated with evaluation of the demand for products; mistakes at setting prices and choosing a further pricing policy; mistakes associated with underestimation of possible risks arising in the course of the business plan implementation should be mentioned. The obtained results can be applied by heads of enterprises and managers in various spheres of business and at making decisions on forming further strategies of the enterprise development.

Article is written in English


Perepeliukova O. V., Kulish N. V.
Studying the Status of the Strategic Knowledge of Enterprise (p. 265 - 269)

The article is concerned with studying the strategic knowledge of enterprise. The main components of the system for strategic knowledge management have been analyzed. Characteristics of three main interrelated components of knowledge have been defined: knowledge infrastructure, knowledge culture, and knowledge technology. Considering the process of efficient management of the strategic knowledge, the process of formation of competences of workers has been determined as such that makes up the knowledge of enterprise. It was found that to ensure the right of enterprise to possess, use and dispose its intellectual asset, as well as for protection against unauthorized use different methods can be applied: patenting of inventions, utility models of the industrial designs; registration of trade marks; licensing agreements; obtaining copyrights. It was found that the main purpose of knowledge management is formation of strategic competitive advantages of organization. It has been determined that the main factor impacting the efficiency of knowledge use by enterprise is the correctly organized system for management of this knowledge.

Article is written in Ukrainan


Ilchenko N. B.
Management of Business Processes at a Wholesale Enterprise (p. 270 - 279)

The study of theoretical approaches to the essence of the system for management of business processes at an enterprise of wholesale trade is carried out. The author’s approach to the essence of the term “management of business processes of a trade enterprise” is determined with consideration for functional peculiarities of the enterprise activity. The analysis of the development tendencies of the wholesale trade sector in Ukraine is conducted and the problematic issues of statistical investigation of the availability of warehouse space at enterprises are identified. The methodological approach to the control of flow processes at a wholesale enterprise is developed taking into account the functional features of the formation of a complex of interrelated business that are carried out in a certain sequence and are consistent with the overall strategy of the company under conditions of dynamic changes in the market environment in order to meet the needs of consumers. Having considered the process approach to management of business processes, the mathematical model of management of flow processes is developed.

Article is written in English


Klus Y. I.
Managing the Efficient Development of Industrial Enterprise While Forming the Corporate System for Management of Innovations (p. 280 - 285)

The existing conception of efficient development of industrial enterprises has been considered, directions of managing the efficient development of industrial enterprise while forming the corporate system for management of innovations have been examined. The formation of stages of the sequence of strategic management of the efficient development of enterprise based on forming the corporate system for management of innovations has been substantiated. The proposed stages of the sequence of strategic management of the efficient development in the reorientation of enterprise’s activity to the innovative way could be used in the cases when introducing an investment project aimed at implementation of innovations is being planned. A model for determining the goals and tasks of the efficient development of enterprise while forming the corporate system for management of innovations has been developed.

Article is written in Ukrainan


Shevchenko V. A.
The Conceptual Model of the Organizational Structure of Management of Health Care Institution in the Context of Introduction of Open Іnnovation (p. 286 - 292)

The article is aimed at developing a conceptual model of the organizational structure of management of health care institution that promotes Open Іnnovation on the basis of systematic approach and taking into consideration the matchings of «factors of impact – skills». The understanding of the concepts of «factors of the environment impact» and «capital of skills» have been deepened. A classification of entities (actors) of the organizational structure of health care institution by the attribute of distance between the project core and partners in terms of four levels has been proposed. A conceptual model of of the organizational structure of management of the innovation-open health care institution has been proposed, in terms of which four levels of externality of entities (actors) have been added, which is based on system approach and applies the matching between the factors of impact and the capital of skills. In the further research it will be necessary to implement the economic-mathematical modeling of the organizational structure of decision-making of health care institution on the basis of the conceptual model, proposed by us.

Article is written in Ukrainan


Prokhorova V. V., Yatsenko B. I.
The Strategic Orientations of the Innovation Management of the Competitive Status of Machine-Building Enterprises (p. 293 - 298)

The article determines that the main objective of the innovative management of the competitive status of machine-building enterprises in the current conditions is its deepening and developing in accordance with needs of the users of this information, providing the sound managerial decisions on its basis. It has been concluded that the system of strategic orientations is an indispensable element of the system of innovative management of the competitive status of machine-building enterprises, based on the strategic objectives and principles, providing the strategic systemic totality of methods, tools and specific activities for implementation of the policy to increase the competitive status. An exact evaluation of the strategic threats to the innovative management of the competitive status based on the systemic-functional approach, development and implementation of methods of neutralization of the negative influence of these threats require elaboration of an adequate strategic management system. Accordingly, the system of the innovation management of the competitive status represents a complex of organizational-managerial, technological-industrial, technical, prophylactic, and marketing-economic activities, aimed at quantitative and qualitative protection of the strategic interests of machine-building enterprises against the external and internal threats.

Article is written in Ukrainan


Doronina M. S., Syerikov D. O.
Actualization of the Problem of Management Professionalization (p. 299 - 305)

The article identifies the reasons for the actualization of problems of management professionalization and the expediency of creating its national model. There proposed clarification of the terminological support of the research using the interdisciplinary approach. The comparative analysis of the presented in the world literature evolution of management professionalization and domestic experience in improving management of the economy is performed. The research presents the reasons and substantiates the necessity of forming a new conceptual framework of the methodology of management professionalization and its coordination with the developmental of competency of managers at different levels of the management hierarchy. There specified the barriers of management professionalization, principles of its implementation, requirements to its new model. There proved the urgency of elaborating techniques of professional motivation of managers’ development and appropriateness of considering it with regard to provisions of spiral dynamics of consciousness.

Article is written in English


Kochetygova T. V.
Concentration in Economics: the Theoretical Aspects (p. 305 - 312)

The article is concerned with an analysis of the theoretical aspects of the problem of concentration in economics. Both the preconditions for emergence and the spread of processes of concentration were analyzed. Genesis of approaches to interpretation of the concept of «concentration» was considered. Definitions of the concept of «concentration» in the publications by scholars were researched, the main grounds by which they differ were identified. The theoretical foundations for implementation of the concentration processes in the economics were considered. The basic forms of concentration have been determined. On the basis of the allocated terms and forms of concentration, interpretation of the categories of «capital concentration» and «production concentration» have been proposed. A classification of approaches to evaluation of the economy concentration has been provided, considering peculiarities of use of these approaches, the most used approaches have been determined. It has been determined that the system for monitoring the concentration processes in Ukraine is underdeveloped and requires improving.

Article is written in Ukrainan


Palamarchuk N. O.
The Marketing Strategies of TNCs: the Contemporary Features of Formation, Experience of the EU Member States (p. 313 - 317)

The article is aimed at studying the contemporary features of elaboration of marketing strategies for transnational corporations and generalizing experience of the EU Member States on their formation. This study provided to allocate approaches to the definition of the concept of «marketing strategy», systematize both the internal and the external factors of influence, characterize levels of elaboration of the international marketing strategy, allocate the levels of its application and the general orientations for implementation. Based on the analysis of the experience of TNCs in the EU Member States, the following characteristic features of their marketing strategies have been allocated: active support of the existing brands and continuous development of new products with the purpose of ensuring profitability; use of joint entrepreneurship for implementation of various projects and programs; introduction of innovation activity as the basis for ensuring competitiveness; providing the sound financial activity and ensuring the efficient investment activity; ensuring environmental protection and a high level of safety of production; implementation of programs in the sphere of social responsibility of business. Prospects for further research in this direction will be studying the marketing strategies of TNCs in the developed countries and adaptation of their experience for development of TNCs in Ukraine.

Article is written in Ukrainan


Tardaskina T. M., Stankevych I. V., Bondarenko О. M.
Defining the Marketing Strategy of Development of the USEPS «Ukrposhta» in the Context of Liberalization of the Postal Services Market (p. 318 - 323)

The article is concerned with substantiation of the marketing strategy of development of the Ukrainian State enterprise of postal service (USEPS) «Ukrposhta», based on an analysis of the existing marketing competitive strategies for enterprise development and their applicability in the context of liberalization of the postal services market. The common trends in the development of the national operator of postal service «Ukrposhta» in the context of liberalization of the postal services market have been determined. The existing possible strategies of enterprise development, aimed at ensuring competitive advantages in the market, in particular marketing strategies, have been examined. It has been found that the most effective nowadays for the national operator is the marketing strategy of leadership. The marketing strategy of development of the USEPS «Ukrposhta» has been substantiated, the main directions of its implementation have been determined, focusing on all the key postal services markets by means of growth of the sales volumes, improving the quality of services and increase of revenues. The organizational and economic foundations for implementing the indicated activities and determining the level of their effectiveness for the national operator will be the aims of further researches.

Article is written in Ukrainan


Savytska N. L., Afanasieva O. P., Kurliantseva A. V.
The Marketing Test of the Concept of New Product (Quark Milk Cheese) (p. 324 - 328)

The article is aimed at defining the theoretical foundations and practical instrumentarium for the marketing test of the concept of new wares for various segments of the domestic foods market. Results of the carried out studies suggest that the basis for the strategy and tactics of the enterprise’s acting in the foods market is the marketing of innovations. The carried out studies have provided to allocate and test the concepts of new product – quark with improved composition – along with definition of the socio-demographic characteristics of the target audiences, motives for purchase and consumption of the product, communication purport and visualization to introduce the new product in the market. It has been proposed to reposition the famous product – quark – as a separate product for fitness nutrition and slimming product, as well as raw product for cooking at home. For each strategy a set of attributes of the product policy has been substantiated, feasibility of marketing wares through the networks of grocery and specialized (sports nutrition) shops has been determined. The results obtained can be used to develop marketing strategies for positioning the proposed concepts as to various products.

Article is written in Ukrainan


BUSINESS INFORM №1-2017

Lukin V. О., Mаliarevskyi Y. D.
The System and the Institutional Approaches to Accounting: a Comparative Analysis (p. 268 - 273)

In the article a comparative analysis of both the system and institutional approaches to studying problems in the accounting is carried out. The system approach was developed intensively in the last decades of the 20th century, and the institutional approach is the leading economic theory in recent time. The results of the carried out analysis suggest that the institutional approach is a particular case of the system approach.

Article is written in Ukrainan


Pawlowski G.
The Managerial Diagnostics as a Way to Search Directions for Improving the Management System at Enterprise (p. 285 - 291)

The article is aimed at formation and development of the theoretical and methodological foundations of managerial diagnostics as a way to search directions for improving the management system at enterprise. It has been determined that managerial diagnostics within the management system of enterprise is the process of identifying, analyzing and evaluating internal resources and capabilities of enterprise, directed towards evaluating their availability and compliance with the goals and objectives, evaluating the current status, trends, and prospects for development of enterprise. It has been clarified that managerial diagnostics on the basis of audit in the system of quality management allows to determine the internal resources and opportunities, which help to address the managerial problems and provides to achieve results and effects for the development of enterprise by the business components. The key business indicators of managerial diagnostics in the system of enterprise management have been allocated. Prospect for further scientific and practical research in this direction will be development of a system for polycriterial diagnostics of the prospects for enterprise’s functioning.

Article is written in Ukrainan


Gadetska S. V., Sergienko O. A., Matvieieva O. O.
Constructing the Models for Evaluating and Analyzing Efficiency of the Logistics Activities of Enterprises based on the SWOT Analysis (p. 292 - 301)

The article proposes a complex of models for evaluating and analyzing efficiency of the logistics activities of production and economic systems, taking account of the totality of the economic-financial, production processes, and existing subsystems and chains of the enterprise’s logistics system to develop and substantiate the ways of improving the existing logistics system. In order to improve the logistics system of enterprise, a logistics model of management has been proposed, which takes account of an expanded set of indicators of performance efficiency and a tiered structure and is based upon: prevention, urgency and adequacy of response, complexity of solutions, alternativeness of actions, adaptability, prioritization, efficiency. The presented complex of models for evaluating and analyzing efficiency of the logistics activities of enterprises based on the SWOT-analysis can be used in the current management activities of enterprise with aim to minimize the logistics costs, optimize the size of order and selection of supplier, control the transportations. On the basis of the calculated system and integrated evaluation of efficiency of the logistics activities, it is possible to modernize an existing logistics system of enterprise.

Article is written in Ukrainan


Hrushyna A. I.
Analyzing the Development of a System for Strategic Management of Financial Provision of Organizations in the Sphere of Culture (p. 302 - 307)

The article is aimed at exploring the system for strategic management of financial provision of the cultural institutions and the factors influencing its formation. The article analyzes the methods of management of the institutions of culture during the collapse of the Soviet Union and the formation of Ukraine's independence, which allows to conclude that today’s culture management model has undergone some changes. If during the period of the collapse of the Soviet Union and the formation of independence the factor for stable decline was the ideology of the Communist Party, now the main motivators are the processes of the European integration and globalization, which became an overriding factor for development of the cultural sector towards the decentralization. It has been substantiated that the proposed as the primary phase of preparing the local authorities and the cultural institutions themselves for a program of decentralization will allow organizations to form an appropriate development strategy at the local level, considering the basic principles of the basic strategy for the development of culture as well as their own positions as to possibilities and directions of activities. Prospect for further research will be developing a model of strategic management of the financial resources of the cultural institutions, which will be tailored to the specifics of the culture of region and will enable to structure the financial resources for the successful activity in the market conditions.

Article is written in Ukrainan


Prodan I. O., Riznyk Y. I.
The Customer-Oriented Approach as Precondition for the Competitiveness of Enterprise (p. 308 - 313)

The article is aimed at exploring the essence of the customer-oriented approach and its interrelation to the competitiveness of enterprise, as well as identification of the key factors in the building an efficient system of customer orientation. The concept of customer orientation and its interrelation to the competitiveness of companies was considered. The basic approaches to substantiation of the concept of «customer orientation» were defined, in particular, approaches from the view of definition of customer orientation as: strategy or the way of doing business; skill, tool or business characteristics; client experience or client evaluation. The means of obtaining additional income resulting from the improved customer orientation of enterprises have been substantiated. Methods for evaluation of the level of customer orientation of company have been analyzed, as well as a set of the fundamental components of a successful implementation of the customer-oriented approach has been proposed.

Article is written in Ukrainan


Bushman T. S.
Substantiating the Choice of Strategy for Providing the Personnel Security of Enterprise (p. 313 - 318)

The article is aimed at developing a methodical approach to the choice of strategy for providing the personnel security of enterprise. Essence, advantages and disadvantages of the most known methods for decision-making in the context of solving the multi-objective tasks were analyzed. Necessity of using the fuzzy sets theory in order to choose a strategy for providing the personnel security has been substantiated. A phased sequence of making choice and substantiating the optimum strategy for ensuring the personnel security at enterprise has been proposed. On the basis of the theoretical generalization of scientific literature and the carried out analysis of the existing strategies of the economic security with a view to provide the personnel security, the following have been chosen: the support strategy, the strategy of strengthening, and the strategy of modification.

Article is written in Ukrainan


Reshetnyak O. I., Davydov D. Y.
The Theoretical Aspects of the Market Valuation of Enterprise in the Process of Its Restructuring (p. 319 - 325)

The article is aimed at studying the theoretical aspects of the market valuation of a business and their applicability as to an enterprise in the process of its restructuring. It has been substantiated that restructuring is one of the most effective tools of crisis management, but also can be applied to the regularly functioning enterprises, which are not in the crisis conditions. In the process of restructuring, value of enterprises can fluctuate. A characterization of the basic methods for the market valuation of enterprise is provided, possibility for using them for the purposes of restructuring has been determined. A more objective valuation of enterprise is carried out under condition of the simultaneous application of several methods. Examples of combination of the methods of cost and income approaches is the Edwards-Bell-Ohlson valuation model and the method of calculating the average indicator of value. With a view to improving the calculation of the average indicator of value of a restructured enterprise, the article suggests using the method for analysis of hierarchies (MAH), providing to harmonize the evaluation results obtained by different methods of valuation of enterprise, and to obtain the final cost of the object to valuate, based on the decomposition of the problem of harmonization of results with presenting it in the form of a hierarchical model.

Article is written in Russian


Reshetnyak O. I., Krasnolutsky V. I.
The Organizational-Economic Foundations of the Market Launch of a New Product (p. 326 - 331)

The article is aimed at developing the organizational-economic model for the market launch of a new product. In order to reduce the risks of failure of the market launch of a new article, it is necessary to simulate the decision-making process, which will provide the optimized choice of a new product, as well as strategy and tactics of the product marketing. The article clarifies the concept of the organizational-economic mechanism for the market launch of a new product. In the basis of development of production innovations lies the search for new ideas. The most promising methods for searching ideas currently are: the method based on the morphological analysis, the SCAMPER method, and application of the conception of design thinking in the search for the creative ideas. The authors have proposed an organizational-economic model for the market launch of a new product, which would provide: creation of the organizational-economic conditions for the formation of development of new products in order to diversify the directions of activity of enterprises; stimulating the development of new products of enterprise; reducing the risks associated with the development and market launch of the new products; attracting the additional investment to finance the new developments; adapting the new product to the market conditions.

Article is written in Russian


Tran Thi Thanh T.
Analyzing the Marketing Innovations (p. 332 - 336)

The article is aimed at studying the essence of the concept of «marketing innovation» and its use in the legislation of Ukraine. It has been concluded that the content of the concept of marketing innovation is causing much controversy among scholars, because its definition at the level of legislation is not fully disclosed and does not meet the needs of modern science and practice. The article analyzes the innovative costs of enterprises of Odesa region in the context of other innovative costs for the period of 2013-2015 according to the annual statistical observation form no.1-innovation «Examining the innovation activities of industrial enterprises», provided by the Head department for statistics in the Odesa region. The analysis gives an overall picture of the introduction of marketing innovations in all regions of Ukraine as a whole and in the Odesa region in particular.

Article is written in Russian


Naumik-Gladka K. G.
The Normative Provision of the Marketing Communications in the Tourism Sphere (p. 337 - 341)

The article uses an integrated approach to understanding the marketing communications. Attention is drawn to the fact that the communication tools that have traditionally been used in the independent manner, are now combined in a way that a synergistic effect is achieved, and the resulting communication relationship becomes homogeneous. The marketing communications environment consists of all the actors and forces outside the marketing, which impact the marketing management’s ability, in order to develop and maintain the successful relationships with their target customers. Justifying the conditions impacting the marketing communications, these factors and forces can vary due to the specific organization. They can generally be divided into micro and macro components of the environment. It has been concluded that the legislative framework for regulating the marketing communications in the tourism of Ukraine is being constantly improved. Implementation of the global experience of self-regulation of the marketing communications is still expedient, including the advertising and sales promotion of the European Union Member States.

Article is written in Ukrainan


Oklander M. A.
The Essence and the Influence Factors of Advertising Strategy (p. 342 - 346)

The article is aimed at analyzing and giving an updated definition of the category of «advertising strategy». Several approaches to understanding this category have been allocated. The first approach characterizes the advertising strategy from the position of a large-scale program of tools used to achieve the planned impact on the target audience; the second approach localizes it as a strategy which is formed and implemented in order to deliver the advertising messages to the specific consumers; the third approach characterizes the category of «advertising strategy» from the position of the complex of activities, conducted by advertiser in order to achieve the objectives of the advertising strategy. The factors influencing the choice of advertising strategies were analyzed, various approaches were allocated. The first of these approaches is characterized by dividing the factors that influence the choice of advertising strategies into the external and the internal ones. According to the second approach, the influence factors are considered as a whole.

Article is written in Ukrainan


Grosul V. A., Bubenets I. G., Chatchenko O. Y.
The Formation of a Strategy for Developing the Marketing Potential of Trade Enterprise (p. 347 - 352)

The article is aimed at generalizing the research materials on definition of the basic stages in the formation of an efficient strategy for development of the marketing potential of trade enterprise and identifying the strategic alternatives for its development in a competitive environment. A methodical approach to forming a strategy for developing the marketing potential of trade enterprise has been proposed, which provides for the coherent implementation of the three following stages: 1 – the strategic analysis of the marketing activity of enterprise; 2 – determination of the development strategy of marketing potential; 3 – implementation of the strategy and control. A strategic action plan, directed to improving the performance through the implementation of the marketing potential has been substantiated, which contributes to strengthening the competitive position of enterprise in the market of trading services. A review of the scientific papers on the development strategy of enterprise has enabled the authors to allocate the strategic alternatives for development of the marketing potential of enterprise. It has been proven that specially the type of the chosen strategy for developing the marketing potential determines the possibilities for the successful operation of enterprise.

Article is written in Ukrainan


Danko Y. I., Bliumska-Danko K. V., Halynska A. V.
The Marketing System of Formation of Competitiveness of the Agrarian Enterprises (p. 353 - 357)

The article is aimed at substantiation of theoretical and methodical provisions for development of marketing system of formation of competitiveness of the agrarian enterprises. Peculiarities of formation of the enterprises’ competitiveness were analyzed, the special role of the marketing activities of enterprises in forming the competitive advantages was determined. Peculiarities of the architectonics of marketing system of formation of competitiveness of agricultural enterprise were graphically interpreted. Suggestions on risk management in the implementation of the marketing policy of agricultural enterprises have been substantiated.

Article is written in Ukrainan


BUSINESS INFORM №2-2017

Tarnavska N. P., Demkiv I. O.
The Conceptual Provisions of the Enterprise Flexible Management Model (p. 307 - 317)

The article substantiates the basic concepts of construction and development of the enterprise flexibility management system by using the innovative methods of management. Essence of flexibility of enterprise has been defined as a property of maneuver and change the type of market behavior depending on the anticipated changes of the operation environment. The article provides a definition of the enterprise flexibility management system as a complex of measures for the targeted preventive impact on the growth of the market value of enterprise in the face of changes. On the basis of the fundamental provisions of the management theory, innovation, competitive advantages, certain concepts of chaos theory and self-organization of systems, as well as synergetics, the conceptual model of the enterprise flexibility management was built. In terms of the model is shown that evaluation and prediction of the nature of changes is a prerequisite for determining the degree of readiness of enterprise to their perception and formation of mechanism for adequate response with the subsequent formation of a strategic set of types of activities. The conceptual model of the flexibility management of enterprises was approved in the alcohol industry of Ukraine in the process of its transformation from mono-productive into multi-productive.

Article is written in Ukrainan


Berezhna N. I.
The Role of Motivation and Incentive in the Economic Development of Contemporary Ukraine (p. 317 - 321)

The article is aimed at substantiation of the necessity of new qualities of motivation and incentive in the light of experience of different world countries in order to accelerate the development of Ukrainian economy. It has been specified that in the current conditions notably incentive contributes to activating and accelerating the development of economy at the account of the main directions – improving the technological level of production and formation of human capital. The country’s other available means of incentive are primarily the same as half a century ago, despite the fact that many of them cause no effect, the majority of moral incentives are no longer impacting the activities of workers and enterprises. There is no doubt that one has to generate own events, forms, and methods of motivation and incentive, taking into consideration the mental features and current status of development of the country. However, experience of other countries may also be useful, adopting which does not require significant material costs, but can nonetheless provide a high effectiveness.

Article is written in Ukrainan


Saukh I. V.
The Formation of the Problem- and Target-Oriented Structure of Organization of the Tourism Enterprise in the Implementation of Strategic Analysis (p. 322 - 330)

The article is concerned with exploring the procedure of organization and conducting strategic analysis at the tourism enterprise and developing the organizational structure, aimed at improving the level of development of its financial potential. It has been determined that, with a view to form the organizational structure of strategic analysis at the tourism enterprise, one must take into consideration the factors impacting its building (volumes of economic activity; its goal; the organizational-legal form of ownership; style of leadership at the enterprise; presence of the enterprise’s development strategy, and adequacy of financial resources). A comparative characterization of the organizational structures of the tourism enterprise has been carried out, where efficiency and effectiveness of forming the problem- and target-oriented model of organization of strategic analysis, an approximate structure of which is offered in the article, have been proven. Also a typical structure of the Provisions on the division of economic analysis (including strategic analysis) has been proposed. For the joint-stock companies of tourism business, usage of operogram has been suggested, which is a form of network planning and helps to optimize the duration of works as well as an efficient distribution of resources by particular works at the stage of implementation of strategy.

Article is written in Ukrainan


Pawlowski G.
The Diagnostics of Efficiency of Labor Norming of the Managerial Staff at Enterprise (p. 331 - 337)

The article is aimed at formation and development of the conceptual foundations for efficiency of labor norming of the managerial staff at enterprise. It has been defined that diagnostics here should be understood as a system of methods, actions, and techniques for conducting studies on the efficiency of labor norming of the managerial staff of enterprise based on the identification and assessment of the status of innovations in the system for organization of labor and production. It has been found that labor norming of the managerial staff at enterprise is one of the factors that determine the level of efficiency and effectiveness of a management system. The key business indicators in the system for diagnostics of efficiency of labor norming of the managerial staff at enterprise have been allocated, such as: level of labor intensity, severity of labor, level of fatigue, level of use of time norms, level of labor tension, and level of extensiveness of use of working time. Prospect for further research and practice in this direction will be development of a unified matrix model of diagnostics of the enterprise’s activity, taking into consideration a list of the key business indicators in the system for diagnostics of efficiency of labor norming of the managerial staff at enterprise.

Article is written in Ukrainan


Pilevych D. S.
The Essence of the Financial and Economic Security of Enterprise and Role of Controlling in its Ensuring (p. 337 - 342)

The article explores the role of controlling in ensuring the financial security of enterprise. Peculiarities of formation of information resource within the terms of functioning of business entities were considered. It has been proposed to organize handling of management information at enterprises making use of controlling as a contemporary management model. The article also emphasizes the significant role of controlling in ensuring the financial and economic security of enterprise, considering its specific tools and opportunities for a properly organized process of collection of various types of information, its processing, and analytical studying.

Article is written in Ukrainan


Bazyliuk V. B., Bezpalko I. R.
The Contemporary Approaches to Forming the Methods for Evaluating the Efficiency of Business Process for Producing and Marketing of the Publishing and Printing Products (p. 342 - 346)

The article is aimed at deepening the theoretical and methodical approaches to evaluating the efficiency of key business processes in the publishing and printing activity, on the basis of the fuzzy sets theory. The suggested methodological approach provides for multiple-criteria evaluation and comparative analysis of the implementation of business processes. With a view to enhancing efficiency of the system of basic business processes, an optimization algorithm has been proposed and the main stages of its implementation have been substantiated. Studying the fuzzy sets of business processes with appropriate degree of membership for each of them provides an evaluation from the position of the integrated criteria with obtaining an ordered list of options on their overall efficiency as to implementation of the business-process for producing and marketing of the publishing and printing products. The proposed methodological approach is suitable for computer processing and can be used in creating a system for the multi-criteria analysis of business processes.

Article is written in Ukrainan


Danylenko Y. S.
The Etymological Analysis of the Categories of «Need» and «Motive» in the Context of Managing the Behavior of Consumers in the Market for Sales of Cars (p. 347 - 354)

The article carries out the etymological analysis of the categories of «need» and «motive» in the context of managing the behavior of consumers in the market for sales of cars. It has been found that both concepts are constituents of the process of motivation. The author’s own definitions of these categories have been suggested, which address the causes of needs and motivations, as well as options for their transformation. A special model of the process of motivation of consumers of cars has been developed, which takes into consideration influence of both the external and the internal factors on the human needs and motives, estimation of purchase options and decision-making. The carried out etymological analysis sets up foundations for further study of the complex of purchase motivators, which animate customers when choosing a car.

Article is written in Ukrainan


Raiko D. V., Tseitlin L. M., Drobakha N. O.
Developing the Activities of Informational and Emotional Impact on Target Groups to Improve the Enterprise’s Image (p. 355 - 364)

The article is aimed at developing the activities of informational and emotional impact on target groups to improve the enterprise’s image. A theoretical analysis for the purpose of understanding the contemporary and relevant essence of the term of «enterprise’s image» has been carried out. It has been suggested to consider the interrelationship between image and enterprise’s activity on the basis of marketing as philosophy of business management. It has been emphasized that these activities are both personnel-based and marketing-based, and, therefore, combine elements of both the internal and the external image of the enterprise. In turn, it is expected that informational and emotional impact on the target audience of consumers is carried out by means of a complex of marketing communications, which are divided into two groups: the first are the classic elements of marketing communications, the second – the ones that are based on Internet technologies and social media marketing. Bearing in mind the particular role of the identified group of activities, the process of decision-making for development of the activities to improve the enterprise’s image has been proposed.

Article is written in Ukrainan


BUSINESS INFORM №3-2017

Trokhymchuk V. V.
The Influence of Structure of Joint-Stock Property on the Efficiency of Corporate Management System of Domestic Enterprises (p. 357 - 362)

The article is aimed at exploring and analyzing the structure of joint-stock property of Ukrainian enterprises, as well as evaluating its impact on efficiency of the system of corporate management. By studying the results of the privatization of public enterprises and dynamics of the number of companies in recent years, a tendency towards reduction of their total number has been identified. It has been determined that the structure of joint-stock property of domestic enterprises is characterized by a high degree of its concentration. An analysis of the corporate management system of enterprises comparing with the best international practices has displayed a fairly low level of the corporate management efficiency of domestic companies. It has been determined that in these circumstances, consolidation of property in Ukraine became the tool for protecting enterprises from hostile takeover. Measures to eliminate factors, impeding the formation of effective ownership structure of joint-stock property and the related corporate management system, have been proposed. Prospects for further researches will be monitoring changes in the quality of corporate management and property structure of domestic enterprises, as well as studying the factors that cause them.

Article is written in Ukrainan


Sytnyk І. S.
Developing the Instrumentarium for Diagnostics of the Process of Intellectualization of the Systems for Management of Enterprises (p. 363 - 379)

The article allocates and elaborates a number of system indicators for diagnostics of the process of intellectualization of the systems for management of enterprises. The article clarifies the existing and proposes new methods for calculating the intermediary and group indicators of the intellectualization process, their criteria values and trends of possible development. The main group criteria for evaluation of the process of intellectualization of management systems are as follows: knowledge potential of the intelligence carriers; human capital; intellectual and competence level of managerial staff; motivation of the intelligence carriers; development status of management; research capacity; development of information and communication technologies; intellectual-economic activity; formation of intellectual capital; institutional development of management system; formation of knowledge and innovative prospects; complexity of the process of intellectualization. The interpretative matrix of the integral index values of the process of intellectualization of systems for management of enterprises has been developed.

Article is written in Ukrainan


Pawlowski G.
The Development of System for Management of Enterprise: Diagnostic and Anticipative Approaches (p. 380 - 384)

The article is aimed at formation of theoretical and methodical foundations for development of a system for management of enterprise in line with the diagnostic and anticipative approaches. It has been determined that the diagnostic approach is based on the process of identification, analysis and assessment of the enterprise’s status (subject to restrictions on access to information resources) to address the problematic moments and weaknesses of enterprise and/or use chances of functioning modalities and strong positions of enterprise to ensure its development and forming a perspective. At the same time, it has been determined that the anticipative approach is directed to an early warning and response to financial crisis, signaling to directors of enterprises on hazards, risks, and additional chances to increase efficiency and effectiveness of financial-economic activity by means of continuous monitoring of changes, arising in the environment of functioning. Prospect for further research will be developing a diagnostic system, taking into consideration the diagnostics in the enterprise’s management system and the theoretical-methodological foundations for development of system for management of enterprise.

Article is written in Ukrainan


Kunaiev A. Y.
The Diagnostics of Business in the Process of Diagnosing the Efficiency of Management of Machine-Building Enterprise (p. 385 - 393)

The article is aimed at conducting a diagnostics of business in the process of diagnosing the efficiency of management of machine-building enterprise. As the basic approach to diagnosing the efficiency of management of machine-building enterprises has been defined the process approach. The diagnostics of business was carried out by determining the economic efficiency of labor, material, investment, and financial resources. As the criterion of efficiency of management of labor resources has been defined the productivity of labor and material means – use, movement, and level of efficiency of the use of fixed assets. The analysis and evaluation of the efficiency of investment-financial activity of the studied machine-building enterprises were implemented with help of the criteria of outstanding capital investments, investment property, long-term financial investments, current financial and other financial investments with the corresponding values of indicators. The direction for future research should be evaluation of the efficiency of business processes in the system of diagnosing the efficiency of management of machine-building enterprise to complete the integrated diagnosis of the management efficiency.

Article is written in Ukrainan


Rudenko I. V., Harkusha N. M.
The System for Management of Business Activity of Production and Trade Enterprise (p. 394 - 399)

The article is aimed at deepening the theoretical and methodical approaches to the formation of a system for management of business activity of production and trading enterprises in the contemporary conditions of managing. Features of the system approach to management have been determined, a model of the system for management of business activity, taking into consideration specifics of activity of production and trade enterprises, has been developed. A characterization of the common functions of management of business activity has been provided. The place of economic analysis in the system for management of business activity of enterprise has been substantiated. The basic principles of management, which should ensure a growth of business activity of production and trading enterprise, have been suggested. Features of each subsystem for management of business activity have been considered. Prospect for further research in this direction is clarifying the system of indicators for evaluation of the factor interrelationships and methods for research on business activity, which would provide using the results of these calculations as the substantiation criteria for more meaningful managerial decisions, providing more effective practice of production and trade enterprises.

Article is written in Ukrainan


Girman A. P., Novikov V. A.
Evaluating the Staff at Enterprise: Several Theoretical and Methodological Aspects (p. 400 - 404)

The article is aimed at generalizing and systematizing various knowledge, related to evaluation of staff, on a common theoretical-methodological basis. Concept, objectives, directions, methods, and indicators for evaluating staff in the contemporary economy were analyzed. The topicality of using the theoretical developments on staff evaluation in actual practice of functioning of enterprises has been substantiated. A new approach to the procedure of evaluation of the total human resource of enterprise, based on the life cycle of organization, has been proposed. On the basis of the proposed scientific algorithmic step-by-step approach to the evaluation of staff, managers of companies can design their own models for staff evaluation, develop its separate elements. Prospects for further researches in this direction involve relation of staff evaluation to the life cycle of employee no less than the life cycle of enterprise. Management of the life cycle of employee represents methods for management of his development that would change the level of the employee’s professional maturity as result of a system impact.

Article is written in Russian


Peniuk V. O.
The Phasing of the Process of Diagnosing the Personnel Potential at Trade Enterprise (p. 405 - 412)

The article is aimed at carrying out phasing of the process of diagnosing the personnel potential at trade enterprise, taking into consideration the possible restrictions of a structural nature. The article determines the main causes for unequal attitude by the directors of differently sized trade enterprises of Ukraine towards diagnosing the personnel potential and personnel evaluation. The author’s vision of the phasing of the process of diagnosing the personnel potential has been submitted. An economic-mathematical model of the optimal implementation of the stages of diagnostics of the personnel potential at trade enterprise has been built. A list of principles has been compiled, along with clarifying their contents, on the basis of which diagnosing the personnel potential at trade enterprise should be carried out. The author’s definition of the concept of «desired status of the personnel potential» for trade enterprise has been formulated. Examples of endogenous and exogenous factors that impact the desired status of the personnel potential of trading enterprise and cause its changing have been provided. Prospects for further research in this direction can be research on the diagnostics of other constituents of the strategic potential of trade enterprise, as well as improvement or development of a new methodological instrumentarium to carry out diagnostics of the personnel potential at enterprises.

Article is written in Ukrainan


Kuzmin O. Y., Honchar M. F.
Stresses as an Object of Management: Essence, Classification, and Factors of Formation (p. 413 - 418)

The article explores the etymology and semantics of the concept of «stress» and suggests its multiaspectual consideration: as a phenomenon that occurs under the influence of extreme factors of internal and external functioning environment; as a system of reactions of either the subject or the object on specific factors of environment; as a state which does not belong to the category of organic and is characterized by significant deviations from such. A generalized comprehensive classification of varieties of stresses by substantive and independent attributes has been compiled, that provides more versatile characterizing stresses and helps to prepare informational ground for identifying their parameters. It has been proved, that the diversity of stresses occurs under the influence of stressors (stress factors), i.e. there are factors that predispose their evolving and progress. A classification of impact of stressors on individual by the semantic attribute has been proposed, allowing to allocate personal, family, institutional, and extaorganizational stressors. In the context of impact on enterprise, it has been suggested to consider stressors from the standpoint of internal and external position environment.

Article is written in Ukrainan


Bezpalko I. R., Bazyliuk V. B.
The Prerequisites for Implementing and Ensuring the Efficiency of Marketing Audit at the Publishing and Printing Enterprises (p. 419 - 424)

The article is aimed at defining the prerequisites for necessity of successful and efficient implementation of the practice of marketing audit at the domestic publishing and printing enterprises. It has been determined that in the highly competitive market of the publishing and printing services, as well as systemic problems of the domestic market, marketing audit can be an efficient tool for analysis and control on the definition of problems in the system for management of marketing activities of the publishing and printing enterprise, preventive identifying non-conformity of their status with requirements of the market environment, as well as developing recommendations on how to reduce such non-conformity. Determining and accounting external and internal factors that cause impact on quality and efficiency of marketing audit of entities in the publishing and printing market is the basis for development of the organizational-economic mechanism for implementation of such audit and possibilities for its active implementation in the domestic market conditions.

Article is written in Ukrainan


BUSINESS INFORM №4-2017

Yevtyshenko H. I., Kutcenko V. I., Ptashchenko O. V.
The New Paradigm for Improving the System of Management in the Context of Ensuring Economic Development and Social Security (p. 335 - 340)

The article characterizes the importance of formation of the new paradigm for improving the system of management in the context of ensuring economic development and social security. At the same time, the publication specifies that the current social policy in our country is not of a systemic nature, that it has insufficient focus on social security. It is emphasized that efforts to overcome negative results should contribute to formation of the socio-economic stability in the country. There is a need to create a new paradigm for the development of education, whereby the contents and basic orientation of training the personnel, in particular managers, must be subordinated to the worldwide trends of socio-economic, scientific, and cultural development. The basic requirements for managers who, in the opinion of the authors, should have a high level of education, culture and communication, have been disclosed. It has been substantiated that, for this purpose, every educational institution must develop the higher education management. This should be facilitated by intellectualization of the educational environment and transition to the educational standards of a new type. The authors have suggested ways for further improving the system of training the personnel, in particular managers, whose activities would contribute not only to economic growth in the country but to social security as well.

Article is written in Ukrainan


Stadnyk V. V., Mukomela-Mikhalets V. O.
The Intangible Resources in the Implementation of the Industrial Corporate Development Strategy (p. 341 - 346)

The advantages of corporations in terms of the ability to accumulate resources for their development have been emphasized. In the light of the globalization tendencies, the issue of efficient use of the intangible resources of industrial corporations has been actualized. The resource potential of an industrial enterprise with the allocation of intangible resources (IR) has been structurized, including the main components. It has been reasoned that their development should be carried out for the implementation of different types of competitive strategies and in accordance with the principles of complementarity and emergence. An authors’ own interpretation of both the resource and market synergies in the context of the corporate strategy has been provided. Activities of domestic actors of innovation activity in the creation of industrial property has been analyzed, leading to the conclusion that existing tendencies in the industrial sector are unfavorable for companies to pursue competitive strategies, based on innovative monopoly. It has been underlined that solution to this problem requires the concerted development of the totality of IR, which will create an organizational space within the company with the high variation capacities in the combination of resources and processes, contributing to the achievement of resource and market synergies.

Article is written in Ukrainan


Shpak S. O.
The Theoretical Foundations of Strategic Management of Restructuring the Enterprises on the Basis of Potentials (p. 347 - 356)

The article is aimed at developing an internally consistent system of formal strictly defined concepts of the theory of strategic management of industrial restructuring and substantiating, on this basis, appropriateness of an approach to strategic planning for restructuring, based on the monitoring and management of enterprise potentials. It has been shown that restructuring of the production sphere of industrial enterprise is a process of targeted changes in the structure of enterprise, affecting the material-technical supply, production, and marketing subsystems, which are generally managed at the strategic, tactical and operational levels. A comprehensive characterization of the current and future (of the possible) structures of enterprise may be provided by its potentials. The conception of strategic management of enterprises restructuring based on the development of their potentials dictates certain requirements to the composition of tasks to be solved and the methodological tools used for this purpose, among them, priority should be given to the development of potentially promising enterprise structures and the choice of the most promising ones, as well as methods for assessment of potentials.

Article is written in Russian


Zhukovska L. E., Kulchitska М. K.
Developing a Mechanism for Assessment of the Mobile Operator Staff (p. 357 - 364)

The article is aimed at determining and substantiating practical recommendations on improving the assessment of staff of mobile operators based on an analysis of the existing theoretical and methodological foundations of formation and implementation of an effective mechanism for staff assessment and the suitability of their application in the competitive conditions. General tendencies in the development of mobile operators have been determined, existing approaches to assessing their staff have been explored. The article substantiates the need for cooperation and exchange of experts among mobile operators on staff assessment issues, using the assessment center technology and the use of an integrated staff assessment based on the points system, which will provide an objective assessment of each employee and will also contribute to the development of staff assessment technology for all telecommunications companies. The organizational and economic foundations for the implementation of these activities and the determination of level of their performance for mobile operators will be purpose of further researches.

Article is written in Ukrainan


Birbirenko S. S., Puzhakova I. G.
The Impact of an Efficient System for Motivation of the Communications Operator Staff on Improving Its Level of Competitiveness (p. 365 - 369)

The article considers issues of a detailed study and analysis of staff motivation and enterprise competitiveness. It has been determined that in the globalizing business environment along with highly efficient mechanisms to disseminate information about the way firms compete, labor force is what becomes the most important source of competitive advantage in the market. It has been proven that production depends on the quality of labor force, the level of interest in the management of enterprise, and the forms of its use. Staff management is becoming increasingly important as a factor in increasing the competitiveness of an enterprise. The structural-logical scheme of formation of a system for motivation of the communications operator staff has been proposed for implementing in practice, which is based on the understanding that human resource is the main factor in ensuring the competitive advantages of enterprise that determine the success of the chosen development strategy.

Article is written in Ukrainan


Kuchumova I. Y.
The Importance of Intangible Incentives to Increasing the Motivation of Enterprise Staff (p. 370 - 375)

The article is aimed at studying different motivation systems that are used by the staff managers and considering recommendations for building an effective system to stimulate the professional development of staff at today’s enterprises. Impact of both the material and the non-material incentive systems on the staff performance was analyzed. It has been noted that, in the rapid development of the modern world, material motivation is no longer sufficient for the constant interest of workers and for their effective stimulation to productive work. Therefore, the main components of the system of non-material motivation of staff have been determined and analyzed. The most common methods of the non-material motivation used by contemporary companies together with the intangible incentives that workers want to receive were analyzed. Efficiency of the management practices associated with the evaluation of performance of each employee has been substantiated, and it has been specified that the effective staff incentives are one of the most significant factors in the competitiveness of today’s enterprises.

Article is written in Ukrainan


Bazaliieva L. V.
The Methodical Aspects of Formation of Trusting Relationship between Enterprise and Stakeholders (p. 376 - 381)

The article is aimed at developing the theoretical and methodical aspects of formation of trusting relationship between enterprise and stakeholders. An approach to differentiate all parties concerned in the functioning of enterprise in accordance with the criteria of «level of influence/attitude to enterprise» has been suggested, to provide development of effective approaches and methods of formation of the stakeholders’ confidence. Thus, priority should be given to formation of trusting relationship with stakeholders with the highest level of influence. In doing so, in order to form confidence among internal and external stakeholders, it is necessary to use approaches and methods that take account of their particularities. The form of the trusting relationships between enterprise and stakeholders is suggested to be defined on the basis of available and combined attributes of trusting, i.e. related emotions, intentions, and actions. Assessing the level of trust, inherent to the relationships of enterprise with the parties concerned, will form a strategy of developing relationships with them, directed to overcoming information asymmetry, optimizing transaction costs, harmonizing interests, which in turn will ensure increase in the efficiency of economic activity of enterprise in the long run.

Article is written in Russian


Saukh I. V.
The Structure of the Enterprise’s Information Potential in the Context of Carrying out Strategic Analysis (p. 381 - 387)

The article is aimed at studying the structure of the enterprise’s information potential, evaluating its subsystems and the depth of strategic analysis based on the level of strategic uncertainty. It has been proven that information potential as a system includes the subsystem of incoming strategic information; the subsystem of evaluation of the information received; the subsystem for processing and transmission of strategic information. An assessment of the level of information saturation of the external environment together with the extent to which the information potential is used depending on the allocated criteria has beens made. A descriptive model of information potential has been developed, application of which will make possible to assess its level of development in terms of financial, based on external and internal information received, and a methodical approach to determining the depth of strategic analysis, depending on the level of strategic uncertainties in the external environment, using the matrix method (based on assessment of the ratio of impact of the environmental factors and the urgency of strategic decision-making) has been suggested.

Article is written in Ukrainan


Yeliseyeva O. K., Kutova N. G.
The Incentives in the System of Staff Management of Enterprise (p. 388 - 392)

The article considers essence of the enterprise’s system of staff management, substantiating the scientific approaches to defining its constituents. The features of the enterprise’s system of staff management are covered. The need to improve the staff labor motivation has been substantiated. The main subprocesses of the enterprise’s system of staff management have been identified, on the basis of which the purpose has been defined and the staff incentive tasks have been formulated. The conditions, providing the efficient management of staff, have been determined. Differences and common features between the scientific approaches have been disclosed. The features of the system of staff management such as consistency and complexity of elements have been defined.

Article is written in Ukrainan


Polova V. V.
The Comprehensive Diagnostics of the Organizational Culture: Application Aspects of Improving the Enterprise Competitiveness (p. 393 - 398)

Today, with the emergence of the knowledge economy, a great deal of research by scientists in the search for efficient ways and methods to increase the competitiveness of enterprises is being paid to the non-production factors of employment: intellectual, sociocultural, and human. Studying the development issues of a system of strategic personnel management and formation of an effective organizational culture for enterprise are therefore relevant. The article proposes an author’s own typology of organizational culture from the perspective of behavioral management, with allocating three following types: emergent, acceptual, and vital-organic. As a result of the integrated evaluation, with inclusion of the author’s own methods, the positive and negative features of the organizational culture of the OOO «Izdatelstvo «N» have been identified. The necessary changes that should be made to the enterprise in order to improve the management quality of its organizational culture and enhance its competitiveness have been determined.

Article is written in Ukrainan


Nifatova O. M.
The Contradictions and Compartmentalizing the Interactions between Integrated Business Structures: Aspect of Branding (p. 399 - 404)

The article is aimed at identifying contradictions and developing a compartmentalizing as to the interaction between integrated business structures, taking into consideration the branding approach to management. The main specific features and contradictions that arise in the process of integration in the domestic market of mergers and acquisitions have been allocated. The contradictions identified were systematized and substantiated at three economic levels: macro-, meso-, and microeconomic. A compartmentalizing of the business units interaction in a merge or an acquisition process has been proposed. This compartmentalizing takes account of the branding aspect through the introduction of «brands interaction» – cluster interaction, circular interaction, holding interaction, linear interaction, which enhances the scientific view of exploring the problem of business units interaction in the process of the formations becoming integrated. The development of a compartmentalizing as to the interaction between integrated business structures, taking into consideration the branding approach to management, would provide a more effective use of the fundamental nature of branding as synergistic force in terms of the system of integration of business structures at the current stage of development of the national economy. Further development of branding issues in this sphere will have a significant impact on the functioning of the integrated business structures with the participation of Ukrainian companies.

Article is written in Ukrainan


Shevchenko O. L.
The Branding in the Consumption Society Era (p. 405 - 409)

The article highlights the main aspects of formation and development of brands in terms of consumption society. The features that exist in a given society and their impact on the development of branding have been analyzed. The views of the various authors have been explored and the authors’ own substantiation for the issues indicated has been presented. The main directions for the formation and use of brand as a marketing tool have been outlined, given the social manifestations of consumption society. The relationship between brand and consumer in terms of compartmentalizing products and in the context of consumer choice has been defined. A characterization of possible consumer choice models has been provided. Their impact on the effectiveness of branding has been determined. The importance of the social and psychological factors of branding, which dominate a consumption society, have been displayed and analyzed. The key priorities for building and developing successful brands have been formulated.

Article is written in Ukrainan


Trushkina N. V.
The Service for the Customers of Coal Products in the Context of the Conception of Relationship Marketing (p. 410 - 416)

The article is aimed at developing approaches to the service for various groups of customers of coal products in the context of the conception of relationship marketing. Content of the term of «service of the customers of coal products» has been clarified. An analysis of the dynamics of volume and structure of coal consumption in Ukraine was carried out. It has been proven that in organizing the marketing processes in terms of coal enterprise activities, it is appropriate to apply the conception of relationship marketing, essence of which is formation of a partnership based on a customer-oriented approach to the service for customers of coal products. A feature of this approach, unlike the existing ones, is the allocation of different groups of consumers of coal products, taking into consideration the volume of their annual demand and the specifics identified. It has been suggested that a systemic, process, and functional approaches to the organization of processes of service for the consumers of coal products be used in a single complex through the implementation of management functions.

Article is written in Ukrainan


Yashkina O. I., Melnyk A. V.
The Online Marketing Research on the Factors of Competitiveness of Enterprises in the Computer Accessory Market (p. 417 - 421)

The article is aimed at identifyng the factors of competitiveness of enterprises in the market for computer accessories (on the example of the «ZONA51» store) and suggesting certain actions as to creating and strengthening competitive advantages. The main competitors of the enterprise, which offer computer accessories, as well as the basic preferences of consumers in choosing the game-oriented computer accessories, have been explored. The study has found that price and active Internet communications are the main factors in the competitiveness of enterprises in the market for computer accessories. It is also important to use communicative channels such as «word-of-mouth marketing» for specific types of goods. The target audience of the products analyzed is young people, so it is also important to advertise resources near the places of youth gatherings to provide active communications. Further studies should consider the factors of competitiveness of Internet shops with different orientation.

Article is written in Ukrainan


Derevlev V. L.
The Formation of the Components of a Marketing Adaptation Mechanism for Enterprise Development (p. 422 - 427)

The the article is aimed at studying the nature, structure, tools, and principles of function of the marketing adaptation mechanism for enterprise development. Essence of economic mechanisms for management of enterprise development has been analyzed, importance of the marketing adaptation mechanism in this process has been displayed. The article suggests the definition of the most appropriate marketing adaptation mechanism for management of development as a targeted and advanced response of the internal factors of marketing potential to fluctuations in the external environment, in result of which an enterprise achieves the level of adaptivity, sufficient to maintain the sustainable, dynamic, and continuous development. The author substantiates a structure of building a marketing adaptive mechanism for management of development, consisting of the marketing potential elements (at three levels) along with functional, methodical, and tool-based subsystems. The function of the mechanism itself is implemented through the interaction of the specified subsystems with the external environment.

Article is written in Ukrainan


Us M. I.
The Role of Marketing Research in Improving the Efficiency of Enterprise’s Relationships with Partners (p. 428 - 432)

The article is aimed at analyzing the role of marketing research in the activity of enterprise and determining whether it is possible to improve relationships with partners on the basis of using the results obtained. The main trends and directions of the marketing research on the formation and development of the enterprise's relationships with partners have been defined. The advantages of organizing a comprehensive marketing study by different directions of researching market and its actors were considered. The difficulty in formation of a single overall indicator and a source of efficiency of partnerships is that each actor is aimed at achieving its own efficiency. In turn, achieving the individual efficiency that each partner receives from the interaction, depends on the efficiency of performance of the entire system of partnerships that can be controlled through marketing research. A prospective direction for further research will be defining the characteristics and methods of collecting the primary information necessary for the organization and assessment of the interaction of enterprise with competitors.

Article is written in Ukrainan


BUSINESS INFORM №5-2017

Kuzmin O. Y., Honchar M. F.
The Stress Management in the Enterprise Management System (p. 233 - 239)

The article systematizes the classification of the type of management by a number of attributes: horizon of ambition, priority style of interaction between management and managed systems, level of centralization, orientation, consideration of environmental impact, contents, type of activity, and response to deviation. Within terms of the attribute of response to deviations, place of the stress management is allocated near to the harmonic and the risk management. It has been substantiated that the stress management is the enterprise management system aimed at overcoming unwanted deviations that are significant, extreme, and have a significant negative impact on the operation of enterprise. In the structure of the stress management, the following integral components have been allocated and characterized: crisis, adaptive, reactive, fears, and anticipative.

Article is written in Ukrainan


Velychko V. A.
Developing Directions of Increase in Efficiency of the Information-Analytical Support to Counteract Raiding in the Enterprises of the Fuel and Energy Complex (p. 240 - 244)

The article is concerned with development of recommendations on improving the information-analytical support to counteract raiding in the fuel and energy complex (FEC). In this context, the author has formed the concept of «raiding attractiveness» of enterprises of the FEC; directions for increasing efficiency of the information-analytical support to counteract raiding of enterprises of the fuel and energy complex have been proposed. Of particular importance are the developed directions of improving the efficiency of implementation of the information-analytical support to counteract raiding in enterprises of the fuel and energy complex, based on the results of an integral assessment of the «raiding attractiveness» of enterprises of the FEC, application of the corporate and antiraiding codes, which resulted in the formation of a set of measures to counteract internal and external negative events, as well as unreasonable influence of any concerned person.

Article is written in Ukrainan


Fostolovych V. A.
The Modern Elements of the Management System of the Agrarian Business Enterprises (p. 245 - 250)

The article provides an operation mechanism for the integrated management system that is recommended for the introduction at the enterprises of the agrarian business by means of principles, methods and tools of management system. An example of the modern element of the management system of the agricultural enterprises is the software product Soft.Farm. The article considers improving of the organizational structure of enterprises in the direction of formation of clusters of different forms and active implementing of an integrated management system with wide application of its principles (Deming principles, principle of continuous improvement of processes, zero defects principle, principle of collaboration), methods (teamwork method, quality function deployment (QFD), value analysis, failure modes and effects analysis (FMEA), SKO, SPC) and structural elements (flowchart, Ishikawa diagram, Pareto chart, column chart, checklists, and control maps).

Article is written in Ukrainan


Veretennikova G. B., Mazhnyk L. O.
The Methodical Recommendations for Determining the Quality of Functioning of the Working Group on Controlling (p. 251 - 257)

The article is aimed at presenting a study on the development of an algorithm to assess the quality of functioning of the working group on controlling, its substance and the system of indicators. Recommendations were suggested to assess the quality of functioning of the working group on controlling, involving a phased assessment in two directions: formation of a managerial decision and its implementation. The proposed system of indicators for assessing quality of functioning of the working group is comprehensive and includes a group of indicators, characterizing the conditions of processes and their results. The quality assessment algorithm requires the necessary formation of a strictly qualitative managerial decision that provides a high (sufficient) level of its implementation. Prospect for further research in this direction will be development of information support for functioning of the working group on the strategic and operational controlling, which will simplify the process of developing of managerial decisions. Further development of the organizational foundations for introduction of controlling in the enterprise would standardize the stages of analysis, accounting, and regulation of the enterprise’s activity as a whole.

Article is written in Ukrainan


Zdrenyk V. S., Kotys N. V.
Theoretical and Methodological Groundings of the Research of Households as Participants of Logistic Systems (p. 258 - 262)

The article is aimed at determining the nature of households, their role and place in the logistic systems and substantiation of the necessity to use logistic approaches to stimulate the development of households. The article summarizes current approaches to the definition of the concept "household". The essence, role and place of households in logistic systems is characterized. Logistic determinants in ensuring the effective functioning of households are defined and the importance of logistic management in order to encourage their development is proved. Prospects for further research in this direction is scientific search for effective tools to manage development of households, adapted to modern conditions, that will ensure the competitiveness and steady development of all participants of logistic systems, among them households, which should undoubtedly be considered to be their main link.

Article is written in English


Zaіtseva L. O.
The Staff Development as a Means of Enhancing the Enterprise Competitiveness (p. 263 - 267)

The article is aimed at substantiating the importance of continuous development of staff as a means of enhancing the competitiveness of enterprise. A study on the current experience and issues of dissemination of the standard for HR management at the enterprises in Ukraine and abroad has been provided. The role of HR management in the system of competitive factors has been defined. The staff development strategies that are dependent on analysis of the internal environment and the personnel forecast of enterprise have been outlined. The need to apply both material and moral motivation to employees has been determined. The necessity to match the external conditions and the objectives of enterprise with the methods of labor incentives has been substantiated. Features of employee incentive on the basis of wage have been disclosed. There is a need to assess the quantitative and qualitative results of each employee’s individual work through the additional salaries, including in the form of various fringes, increments, lump sum remunerations, which are of a compensatory nature and allow for a significant individualization.

Article is written in Ukrainan


Denysiuk O. V.
The Theoretical and Methodical Foundations of Formation and Development of the Managerial Knowledge of Enterprise (p. 267 - 273)

The article defines the relationship between the concepts of «managerial competency» and «managerial knowledge of enterprise». By generalizing the conceptual provisions, a typology of the enterprise’s competencies has been developed. In order to clarify the contents of the concept of managerial competency, the classification attributes of the managerial knowledge of enterprise have been allocated. The need to use management standards (management of business processes, staff, quality, projects, and production) in the processes of formation and development of the managerial competencies of the enterprise has been substantiated. The composition of the methodical support of formation and development of the managerial competencies of enterprise have been provided.

Article is written in Ukrainan


Zoidze D. R.
The Outsourcing and Peculiarities of Its Application in the Pharmaceutical Industry Sector (p. 274 - 278)

The article is aimed at studying outsourcing and peculiarities of its application in the management of pharmaceutical enterprises. The content of concept of «outsourcing» has been defined. It has been suggested that outsourcing should be considered a strategy for the company’s anti-crisis management. The advantages and disadvantages of the outsourcing relationships have been explored. The approach to outsourcing in the enterprises of pharmaceutical industry sector has been systematized and generalized. It has been recommended to use «internal outsourcing» as tools for restructuring a pharmaceutical enterprise. Peculiarities and necessity of innovative outsourcing for the economic entities in the pharmaceutical market have been clarified. Establishing the outsourcing relationships in the pharmaceutical industry sector in Ukraine was analyzed. The aim of further research in this direction should be addressing problems that prevent the efficient application of outsourcing in enterprises. A special place among them holds the need to legislate the outsourcing relationships in the domestic market.

Article is written in Ukrainan


Rakhman M. S.
A Study on the Information and Telecommunication Services of Ukraine as an Export-Oriented Sector of the Economy (p. 279 - 287)

The aim of the article is to study the current status, main problems and prospects for the development of the information and telecommunication services of Ukraine at the domestic and foreign markets as an export-oriented branch of the economy. The statistical indicators of the industry structure in the dynamics at the domestic and foreign markets, the contribution to GDP and employment were analyzed; the matrix and correlation analyses were performed and, on the base of the results, forecast models for the development of indicators for sales, exports and staff costs were constructed. Recommendations on prospective directions of development of IT services and software, use of the key advantages of the industry for the development of the export-oriented sector of the national economy are offered.

Article is written in Ukrainan


Slipchenko T. O.
The Ukrainian Dental Market: Characteristics of Demand for Services in the Segment of Dental Implantation (p. 288 - 292)

The article is aimed at analyzing the market for dental services in Ukraine in the implantology segment, studying the demand factors for these services and developing a system of measures to manage the demand for dental implantation services. It has been proven that the market for dental services according to a complex of its attributes is more in line with the type of market of monopolistic competition. One of the promising ways of developing the dental market is to transform producers of dental services into the vertically integrated holdings. As one of the specific features of the dental services market is allocated the asymmetry of information, which leads to a conflict between the medical and economic interests of dentists. The price and non-price factors of demand for dental implantation services were determined, the prime cost structure of a dental service was analyzed. The characteristic attributes of a medical service have been defined as consistently defined actions or a complex of actions by medical personnel aimed at prevention, diagnosis, treatment, and rehabilitation, which have a self-contained complete meaning and a certain price.

Article is written in Ukrainan


Kuznetsova T. V., Sipailo L. G.
The Mechanism of Influence of the Marketing of Innovations on the Competitive Advantages of Enterprise (p. 293 - 299)

The article is aimed at consideration of theoretical approaches and developing practical recommendations on the need to introduce a mechanism for marketing innovations in order to enhance the competitive advantages of enterprise. The conception of marketing innovations is defined as a business philosophy that involves identifying the market opportunities for innovative development of enterprise. Importance of increasing the competitiveness of an enterprise through introducing the marketing of innovations has been proven. The basic principles, functions, and instrumentarium of formation of a mechanism for marketing innovations were considered. A mechanism for implementing the marketing innovations has been proposed that will provide enterprise to retain a sustainable competitive position in the long term. Prospect for further research in this direction will be defining a system of indicators to evaluate the efficiency of impact of marketing activities on the innovation activity of enterprise.

Article is written in Ukrainan


BUSINESS INFORM №6-2017

Solodovnik O. O.
The Risks of Strategic Decisions in the Sphere of Financial and Economic Security of Public-Private Partnership (p. 240 - 244)

The article is aimed at studying and substantiating the theoretical and methodological aspects of development, analysis and assessment of strategic decisions in the sphere of financial and economic security of public-private partnership (PPP) in the context of the risks of their implementation. A study on the essence and characteristics of strategic decisions in the sphere of financial and economic security of PPP has led to the conclusion that each such decision should be considered and assessed in the context of the risks of its implementation, and the risk theory could be seen as the scientific basis for defining strategic alternatives and developing a criteria base for assessing them. The article proposes a list and systematization of the PPP risks that allow to: itemize the risks to the external and internal environment of PPP and to identify the prerequisites and sources of threats to the financial and economic interests of parties to the partnership; analyze and evaluate the strategic alternatives for risk distribution among partners in the context of implications for financial and economic security of PPP; determine the risks of achieving the objectives of the strategy for financial and economic security of PPP and to evaluate alternative strategies in terms of partners; account the potential occurrence and development of systemic risks and threats to the financial and economic security of PPP, as well as the use of complementary protective mechanisms; evaluate the results of a strategy to protect the financial and economic interests of parties to the PPP.

Article is written in Ukrainan


Grosul V. A., Ivanova T. P.
The Peculiarities of Identifying the Components of a Business Model of Restaurant Industry Enterprise (p. 244 - 249)

The article substantiates the need for elaborating an efficient business model, implementation of which would enable enterprises of restaurant industry to create sustainable competitive advantages and would contribute to successful development in the long term. The basic scientific approaches to defining the business model components have been allocated. The main emphases and standard elements of a business model of enterprise in terms of each of the scientific approaches have been defined. The basic components of a business model of restaurant industry enterprise have been identified, taking into account the pivotal interrelated management processes: production, sales, consumption organization. The characteristics of each component of the business model of enterprise of restaurant industry have been provided in accordance with objectives of its activity in the context of efficient strategical decisions.

Article is written in Ukrainan


Kolosok V. M., Tsurkan M. L.
The Development of a Staff Management System for Integrated Holdings Based on Valuation Models (p. 250 - 254)

The article is concerned with theoretical aspects of the formation of staff management systems for integrated holdings on the basis of valuation models. The place and role of the competences model in the staff management system has been displayed. The constituent elements in the staff management of an integrated enterprise as part of a holding have been determined. A characterization of staff management system in modern conditions has been provided and the most significant issues have been defined using the system management model. The methodical instrumentarium and the HR-technologies of formation and implementation of the competence approach in the management of staff have been developed: methodical and practical recommendations on evaluation have been generated. This management system, in turn, increases the likelihood of concluding successful deals, maintaining the necessary business contacts, increasing labor productivity, creating a favorable image of the organization and attractiveness of the organization to investors, shareholders, potential employees, partners, customers.

Article is written in English


Matusova O. M., Andryeyeva V. G.
The System of Economic Monitoring in Corporate Crisis Management (p. 255 - 259)

The article is aimed to analyze system of economic monitoring in corporate crisis management and to clarify its structure in current economic conditions. On the basis of previous scientific studies the essence of economic monitoring and monitoring system is determined. It is found that global financial crisis has changed approaches to corporate crisis management and the value of monitoring system in it. Crises by their nature became large-scale, cross-border and unexpected that led enterprises to the necessity of detecting crises on early stages and predicting their origin. This require from enterprise construction of deliberated monitoring system in crisis management system. The monitoring system is substantiated as a complex of certain elements that, through implementing its ability to find, collect, analyze, use the necessary information, and to provide this information in proper time, reaches the purpose of overcoming or avoiding crisis. The further investigations should be concerned with studying the introduction of monitoring system for enterprises with different stages of crisis situation.

Article is written in English


Skitsko V. I., Huzenko O. Y.
Risks of Mergers and Acquisitions Processes (p. 260 - 267)

Despite structural changes both in the economies of individual countries and in the world at large, the size of the merger/acquisition market is not declining and is tending to grow further. However, uncertainty in the global environment increases the importance of proper analysis, assessment and risk management in merger/acquisition transactions. Using the relevant research and publications by various authors, we have built a general ranking of the significance of merger and acquisition risks according to phases of the indicated process, with comparison of individual risk ratings, based on the publications by authors from Central and Eastern Europe and other countries around the world. The ranking of risks and threats of mergers/acquisitions proposed in this work can be considered one of the most complete for today. Further research needs to focus on the analysis, evaluation, and modeling of merger/acquisition risks, which occupy the top of the ranking, presented by the article.

Article is written in English


Pursky O. I., Moroz I. O., Mazoha D. P.
The Empirical Definition of the Function of Advertising Costs in E-Commerce (p. 268 - 274)

In the publication, an empirical study of the advertising costs in the e-commerce market is carried out. In order to determine the type of functional dependency of advertising costs, dynamics of advertising costs in the e-commerce markets of the US, the world, and Ukraine were researched, followed by an approximation of the series of statistical data on the Internet advertising costs. There is a functional dependency on the Internet advertising costs in the form of a power function with two coefficients that relate to the level of consumer awareness of goods and services in the e-commerce market and the level of saturation of the e-commerce market for advertising investments. The use of the power function of advertising costs has allowed to theoretical definition and statistical confirmation of existence of the effect of saturation of the developed e-commerce markets with advertising, where the growth of investment volumes in the Internet advertising begin with an increase, then peak and start to decline. The optimal level of advertising costs is determined by the condition of the full consumer awareness and the maximum saturation of the e-commerce market with advertising.

Article is written in Ukrainan


Gegedosh K. V.
The Theoretical Prerequisites for the Emergence of Interactive Marketing in the System of Management of Cross-Border Economic Cooperation (p. 275 - 280)

The article attempts to characterize the basic theoretical aspects of marketing in cross-border cooperation. It has been found that, in the current context of the IT sector development, it is of substantial relevance to apply the benefits of online marketing together with integrating it into the international regional cross-border economic relations. The author’s own conception of the use of interactive marketing to further improve interaction of the entities of neighbouring countries in various areas of cross-border cooperation (CBC) has been proposed. A layout of web site interface of the interactive cross-border business center has been developed on the example of the euroregional formation of member countries in the Interregional Association «Carpathian Euroregion». One of the main challenges to the development of the CBC today is the lack of a well-functioning mechanism of interaction of «local authorities – regional development agencies – business structures». However, after building a model for development of a cross-border economy based on interactive marketing principles, the border areas on both sides will be able to better develop the regional economy and, consequently, the social well-being of the territory as a whole.

Article is written in Ukrainan


Stoliarchuk H. V., Lutsyshyna Y. V.
The Process Approach to Defining and Classifying the Marketing Costs of Trade Enterprise (p. 280 - 284)

The article suggests the definition of marketing costs based on a process approach, taking into account the innovation component. A detailed analysis of existing approaches to the definition of the term of «marketing costs» has been carried out. It has been found that there is no single scientific-methodical approach to the definition of marketing costs among scientists. Feasibility of using the process approach to the definition of marketing costs has been substantiated. According to the allocated business processes of marketing activity, components of its costs have been provided with account of the costs of innovation. Prospect for further research is development of a system of the indicators for evaluating the efficiency of costs of business processes of marketing activity.

Article is written in Ukrainan


Vlashchenko N. M.
The Modern Marketing Communications of Hotel Enterprises (p. 285 - 290)

The article is aimed at studying the features of marketing communications in the hotel industry and developing scientific-practical recommendations to activate their use at the level of domestic hotel enterprises. A classification of the communications of hotel enterprises, with defining the place for marketing therein, has been compiled. A complex of marketing communications of hotel enterprises has been developed, taking account of the current marketing instrumentarium. Objectives for the staff of hotel enterprises in terms of activities in the social networks have been formulated. Recommendations to activate the development of Internet marketing in the sphere of hospitality have been developed. It has been concluded that the special feature of promoting services of a hotel enterprise is the development of personalized relationships with customers.

Article is written in Ukrainan


BUSINESS INFORM №7-2017

Hodiashchev M. O.
A Study on Analytical Instrumentarium for Management of the Business Activity of Enterprises (p. 241 - 246)

The content of the article is characterized by studying analytical instrumentarium for management of the business activity of enterprises. The place of management of business activity in the overall management system of enterprise has been defined. The key parameters of business activity as a managerial category have been specified by means of analyzing the theoretical, methodical, and practical scientific literature by both domestic and foreign economists. The interrelationship between the business activity of enterprise and its market value has been proven. On the basis of studying the categorical framework of business activity, the need to develop an analytical instrumentarium for controlling this iterativus has been actualized. The difficulty of using the common integrated and aggregated indicators, known from the foreign experience of companies, has been noted. The author has proposed his own multi-functional structure of analytical indicators for management of the business activity of enterprises based on the use of business activity subsystems that can be adjusted to the specialization of enterprise.

Article is written in Ukrainan


Tsurkan M. L.
The Management of Staff Development on the Basis of Crowd Technology (p. 246 - 251)

The article is aimed at studying the substance and directions for the use of crowd technologies in the context of large industrial integrated holdings. A range of business tasks that can be successfully accomplished by using crowd technologies (crowdsourcing) has been defined, instrumentarium and stages of the staff working process in line with crowdsourcing technology have been analyzed. A general description and goal of crowdsourcing strategies have been provided. The advantages of crowdsourcing have been determined as follows: minimizing the labor and research costs on accomplishment of emerging tasks; obtaining innovative ideas; determining problem areas; displaying business transparency and willingness to cooperate; increasing consumer loyalty, company value; ability to mobilize additional resources through public platforms, etc.

Article is written in Ukrainan


Liakh I. S.
The Theoretical Aspects of Controlling of Marketing in Enterprise (p. 251 - 256)

The article is aimed at generalizing the theoretical provisions on controlling of marketing in enterprise: to clarify the place of controlling of marketing within the management system, constituents, goals, tasks, and functions. The controlling of marketing was considered in terms of concepts such as management of enterprise, management of marketing, operative management of marketing, controlling, strategic and operational controlling of marketing, and operative management of marketing costs. The constituents and tools of controlling of marketing at the strategic and the operational levels have been defined. The definition of operative controlling of marketing has been revised, which emphasizes managerial decision-making about marketing costs, taking account of current situation and optimality of such costs as to purposes of enterprise. A systematic approach to studying this issue provides a holistic view of controlling of marketing within the enterprise management system. A study on the theoretical aspects of controlling of marketing as a modern management concept will make it possible to approach the issue of decision-making on marketing activity in a holistic manner.

Article is written in Ukrainan


BUSINESS INFORM №8-2017

Pulina T. V.
The Analysis of Internal Audit Methods to Assess the System of Quality Management in the Government Authorities (p. 259 - 264)

An analysis of the main problems in the implementation, functioning, and causes of the poor performance of the system of quality management (SQM) in the State administration bodies has been carried out. On the results of the analysis, the factors that are specific to the government authorities and cause a noticeable impact on performance and the further development have been identified, in particular: the incorrect approach to developing and implementing the SQM; the «artificial» barriers between divisions; lack of feedback at the stages of provision of public services; low level of involvement of staff in quality work, etc. It has been identified that one of the main reasons for this is imperfection of methods of internal audit (IA). The role of IA in the development of SQM and managerial activity in the State administration bodies has been disclosed, feasibility of use of auditing as a basis for ensuring the stable development of SQM in the government authorities has been substantiated. A comparative analysis of existing approaches to the assessment of SQM in the implementation of IA along with an assessment have been carried out, their advantages and disadvantages have been determined.

Article is written in Ukrainan


Kostіn D. Y.
The Scientific Approach to Formation of a Mechanism for Material Incentives in the System of Motivation at the Enterprises of Electrical Energy Industry (p. 265 - 270)

The article defines that, in order to continually improve the efficiency of use of managerial staff and to maintain sufficient motivation at the enterprises of electrical energy industry, it is necessary not only to evaluate but also to develop the mechanism for material incentives. In order to provide an efficient functioning of a system for improving the efficiency of managerial staff, it is necessary to form and implement an effective mechanism for management of its development. It has been concluded that the system for control of material incentives in the system of motivation at the enterprises of electrical energy industry indispensably includes: incoming control; ongoing control (in the case of long-term training programs); final control (may have both formal and informal forms); control of the use of acquired knowledge and skills in the working process. Evaluation of the efficiency of training is an important stage in the process of training the managerial staff. The main task of evaluating the efficiency of training is to analyze the information received, use it in preparing similar training programs as well as monitor the outcomes.

Article is written in Ukrainan


Umantsiv I. M., Katran M. V.
The Development of the Internal Market for Consumer Goods in Ukraine (p. 271 - 275)

The article is aimed at studying the transformation of the internal market for consumer goods in the context of the intensification of integration processes. The tendencies in the development of internal market for consumer goods in Ukraine, which had been formed under influence of the structural transformations of the national economy, were analyzed. The growth of the internal market size, changes in both the aggregate demand and the supply, characterized by an increase in retail trade with imported consumer goods, have been identified. The main priorities for the development of the internal market for consumer goods have been proposed, which consist in improving the institutional environment for the promotion of competition between domestic producers and importers, thus making a further step towards the level of the European Union Member Countries.

Article is written in Ukrainan


Ivanenko V. O., Koroliuk N. M., Liakhovych H. І.
The Outsourcing as a Means to Organize the Marketing Analysis (p. 276 - 285)

The article is aimed at substantiating expediency of the use of outsourcing as a means to organize the marketing analysis. The article is concerned with the theoretical-methodical foundations of using the outsourcing marketing analysis, in particular: approaches to interpretation of outsourcing have been considered and the key aspects that characterize it have been allocated; benefits of using the outsourcing marketing analysis have been proven; the main tasks of marketing analysis, which would be expedient to use for outsourcing, have been allocated; the basic criteria for choosing the external professionals when using the outsourcing of marketing analysis have been defined; stages of marketing analysis in terms of using the outsourcing have been proposed, as well as indicators for qualitative and quantitative evaluation of the efficiency of outsourcing of marketing analysis; a scale for the proposed coefficient of efficiency of the outsourcing of marketing analysis has been substantiated.

Article is written in Ukrainan


BUSINESS INFORM №9-2017

Rubakha M. V.
The Theoretical Aspects of Anti-Crisis Management of Economic System (p. 256 - 261)

The article is concerned with an analysis of the mechanism for anti-crisis management of economic system. A comparative analysis and a theoretical separation between the concepts of «anti-crisis management» and of «crisis management» were accomplished. A mechanism for the anti-crisis management of economic system has been proposed and the author’s definition of this mechanism has been provided. A considerable attention has been given to the criteria for the presence of crisis events. The normative, comparative, socio-cultural approaches, and a dynamic model of existing socio-economic tendencies in diagnosing crisis together with the depth of crisis tendencies in economic systems, have been allocated. The possibilities and prospects for implementing mechanisms, technologies and methods of anti-crisis management were analyzed; a number of priority measures for anti-crisis management and directions for reforming the mechanism for anti-crisis management of economic system have been proposed; the factors that reduce the efficiency of the anti-crisis management in Ukraine in the current environment have been determined.

Article is written in Ukrainan


Avramenko E. V.
The Directions for Development of Logistics Management in Ukraine (p. 262 - 267)

The article is aimed at defining problems in the development of logistics management in Ukraine and identifying the main directions of the logistics development. The results of evaluation of the logistics efficiency by the World Bank on the LPI integral indicator were generalized, the dynamics of the main criteria for evaluating the efficiency of Ukrainian logistics for 2007-2016 were reviewed. The directions that will facilitate the development of logistics management in Ukraine have been formed according to the research by «Ukrainian Logistics Alliance».

Article is written in Ukrainan


Babarytskyi O. V.
The Formation of a Staff Costs Management System: the Project Approach (p. 267 - 272)

The article is aimed at developing a staff cost management system in the context of using the project approach at enterprise. The need to use the project approach to form a staff cost management system has been substantiated. A phased sequence of the formation and implementation of a staff cost management system has been proposed: 1) analysis of the prerequisites for the formation of a staff cost management system; 2) projecting a staff cost management system; 3) implementation of a staff cost management system; 4) adjustment of the staff cost management system. A detailed plan and a timetable for the formation and implementation of a staff cost management system have been presented.

Article is written in Ukrainan


Kostіn D. Y.
The Methodical Aspects of Material Stimulation in the Motivation System at Enterprises of Electricity Industry (p. 273 - 278)

The article improves the methodical aspects of estimating material stimulation at enterprises of electricity industry. It has been determined that the provided taxonomy coefficients synthetically characterize changes in the values of attributes of the groups studied. Their most important advantage is that, in the course of analysis, we can now use only one indicator, which characterizes the direction and scope of changes in the processes described by the set of arbitrary numbers of incoming attributes. The level of material stimulation in the motivation system of enterprises of electricity in 2012–2015 was researched. It has been noted that during the outlined period there has been a general trend towards an increase in the integral indicator. This results from the economic crisis occurrences and the lack of a well-functioning organizational and economic mechanism for managing the motivation system at enterprises of this industry branch. The integrated assessment of enterprises extends the economic essence of the concept of material stimulation in the motivation system at enterprises of electricity industry, allowing it to be used to characterize the enterprise’s ability to return to its equilibrium status, preserve the parameters and move to a new stage of development in the conditions of accidental changes in the external and internal environment.

Article is written in Ukrainan


Matiushenko Y. V.
The Directions to Improve the Staff Motivation to Implement Organizational Changes in the Enterprise (p. 278 - 283)

The article is aimed at building a cognitive map using the method of gradually formalizing the decision making tasks – cognitive modeling to forecast the impact of organizational changes on the emergence of staff resistance to these changes and the use of an appropriate set of incentives to overcome the resistance. The theoretical generalization of existing research on cognitive modeling has led to the development of scenarios reflecting the impact of relevant organizational changes on the respective types of staff resistance and the impact of a particular set of incentives to overcome this resistance. The concepts in the system of «organizational changes – incentives – resistance» have been chosen the types of organizational change, the types of resistance that arise depending on the type of change in enterprise and the incentives to implement organizational changes. In general, 17 development scenarios for development of the system of «organizational changes – incentives – resistance» have been developed, of which 2-3 scenarios are envisaged for each of the organizational changes introduced in spheres such as organizational structure, equipment, technology, organizational culture, enterprise strategy, system of qualifying, hierarchy, standards and norms. Prospect for further research in this direction is the determination of staff readiness to implement organizational changes at the individual and organizational levels, and its evaluation.

Article is written in Ukrainan


BUSINESS INFORM №10-2017

Shvydanenko G. O., Kutsenko I. K.
The Category of Value in the Corporate Management (p. 325 - 329)

The article examines evolution of the category of value and its provisioning with economic arguments, considering the legacy of the modern school of strategic management. Analyzing, systematizing and generalizing the scientific work of the subject area of the study have led to the identification of some problematic aspects, namely: prevalence of consumerism in disclosing the essence of value and its assessment through the prism of value expression, as well as the lack of a systemic approach that would take into account the multidisciplinary nature of this category. The origins of the definition of «corporate values» have been identified. As result, a classification of the specific manifestations of the values of enterprise are presented, the notions of «values» and «value orientations» are delineated. It has been substantiated that value is the economic category that has a polysemic nature and, accordingly, its ontological essence can be systemically disclosed only in the light of the interests of all stakeholders in business.

Article is written in Ukrainan


Lehominova S. V.
The Mechanisms to Consolidate Staff Efforts in the Targeting of Increasing the Competitive Potential of Enterprise (p. 330 - 334)

The topicality of focusing efforts to improve the competitive potential of enterprise through intellectualization of its staff, using continuous training in accordance with technological regimes and modern trends, has been rationalized. The author has analyzed the structural features of intellectual capital, determining the need for their efficient interaction to gain competitive value. A combination of behavioristic and cognitive approaches has been proposed, using a holistic model of human resources management in order to ensure efficient management and consideration of specific characteristics of cognitive behavior. It has been proven that the competitive potential of enterprise is directly dependent on the accumulation and diffusion of knowledge, should be of permanent nature, ensuring a stable increase in the competitive potential of enterprise and creating the ground for the formation of leadership positions, thus determining the basic mainstreams of development.

Article is written in Ukrainan


Saher L. Y.
The Organizational-Methodical Mechanism for Influencing the Status of Internal Communications of Enterprise (p. 335 - 341)

The article explores the essence of the organizational-economic mechanism, defines the main constituent elements and proposes a structural-logical relations diagram of the mechanism for management of the internal communication processes of enterprises. The basic principles of management are allocated, their hierarchy is provided from a position of grade of influence on the process of internal communications management. A list of management methods within the proposed management mechanism (economic, social-psychological, organizational) is described. It has been determined that the application of one group of methods in the process of managing the internal communications of enterprise without the use of others cannot have a lasting positive effect, because the management process requires an integrated and systemic approach. The author provides a sequence of phases of the internal communications management based on the process of diagnosing the status of the internal communication processes of enterprise and the formation of strategic directions of activity along with the managerial decision-making on its basis.

Article is written in Ukrainan


Kotsiubivska K. I., Hrushyna A. I.
The Strategic Analysis of Enterprise Applying the SWOT Methods (p. 342 - 347)

The article is aimed at forming a list of the following SWOT factors: defining the main factors of influence of the external and the internal environment through an expert survey. The algorithm for conducting an expert survey has been clarified, allocating the main factors that, according to the survey results, have reached the maximum level of consensus among experts. In view of results of the survey conducted, i.e., their mathematical processing, we believe that it is appropriate to highlight the importance of such factors as the efficient management of the enterprise’s capital (including the optimization of its structure), the insufficient amount of financial resources (including the own, budget-based and foreign investment), and unpreparedness to risk on the part of managers. In the case in question, the experts agreed on the importance of the State participation in the overall development of the cultural sector in Ukraine. Prospect for further research will be formation of a SWOT matrix, which will enhance the efficiency of strategic management of financial resources of the enterprises in the cultural area, which will also provide consideration of cultural specificities, give the possibility of structuring the financial resources and allow the successful operation in the market conditions.

Article is written in Ukrainan


Shkodinа I. V., Lysak V. V.
Branding as a Factor in Increasing the Bank’s Competitiveness in the World Market (p. 348 - 353)

The article discusses the branding of banks in the world market for banking services in the context of fierce competition between financial institutions. The stages of brand formation were researched as a basis for building the bank's commodity policy. The main elements of brand to improve the market position of bank have been identified. The indicators for building strong bank brands have been reviewed and the efficiency of the contemporary marketing strategies has been determined. The most efficient innovative marketing strategies for branding are determined (subscription business models, chat bots, e-commerce, digital targeted advertising) to improve the market position of bank in today’s environment. The need to develop new internet marketing tools, original and risk projects in order to create efficient content and to excel the competitors. Prospects for further research in this direction is to consider e-commerce as an innovation marketing strategy that should become an integral part of branding.

Article is written in Ukrainan


Novikov D. F.
The Social Irresponsibility of Enterprises and their Marketing in the Market for Machine-Building Products and its Impact on Financial Indicators (p. 354 - 359)

The article is aimed at a theoretical synthesis and developing scientific-methodical and practical recommendations for the social responsibility of machine-building enterprises and their marketing. The main theoretical provisions on the social responsibility of enterprise and its marketing in the promotion of machine-building products have been considered. The situation of the social irresponsibility the Volkswagen and Daimler AG companies was analyzed. The reasons for machinations in Volkswagen company and their impact on financial indicators are displayed. It has been determined that elimination of social irresponsibility in marketing is possible by improving the effective State regulation in this area.

Article is written in Russian


Koval T. O., Ponomarenko O. O., Yakhkind V. P.
The Strategic Planning in Terms of the Enterprise’s Marketing Potential (p. 360 - 369)

The need to address the economic problem of optimizing the distribution of resources in the midst of uncertainty and unpredictability of changes in the economic environment requires formation of an appropriate strategic approach to the management of enterprise by choosing a specific development strategy, the implementation of which should lead to the achievement of desirable economic outcomes. The article analyzes the regularities of strategic planning in terms of the enterprise’s marketing potential. Solving the complex tasks of improving the use of the enterprise’s marketing potential requires a thorough marketing study of business conditions, definition of the market segmentation characteristics and determining the key advantages that would ensure that producers would be sustainable in the competitive concurrence.

Article is written in Ukrainan


BUSINESS INFORM №11-2017

Orlov P. A.
The Quality of the State Regulation and Social Responsibility of Enterprises as Important Factors of Competitiveness of Both Production and Country (p. 441 - 447)

The article substantiates the improvement of the author’s own conception of the competitiveness of production on the basis of the clarification of composition of the main factors, dependent and independent of enterprises. The existence of a close relationship between the quality and competitiveness of produced and/or sold goods, the competitiveness of both enterprises and country, and the quality of life of population in the country has been reasoned. An analysis of consequences of the long-term social irresponsibility (SI) of the German company «Volkswagen» concerning cars with diesel engines has been provided. In such cases, the author proposes to use the concept of «false competitiveness». According to the author’s concept, the SI of enterprises in any country is a consequence of low or insufficient high quality of its economic system, the State regulation of economy; lack of division of power and business; corruption; poor quality of laws and regulations that ensure the orientation of entrepreneurship to social responsibility; lack of strict material and criminal liability for the anti-social irresponsibility of enterprises.

Article is written in Ukrainan


Otenko V. I., Pohorelov Y. S.
The Model of Enterprise Development as Basis of Its Strategic Choice (p. 448 - 453)

It is shown that one of the elements in methodological basis of enterprise strategic choice concerning its development is the model of enterprise development. There are principle aspects of modeling enterprise development (targets, principles of building, features, characteristics, assumptions and limitations of the model) considered in the article. There is content-context field for the model of enterprise development shown in the article. Such content-context field contains context, content-instrumental and target aspects. Every of such aspects specify content of the model and its characteristics. The task of modeling the enterprise development is solved by building five specific models of enterprise development that are combined into general model of development: model of ability of enterprise for development, model of choosing strategy of development, model of choosing vector of development, model of choosing basis of development and model of result of development. Functional purpose of every model is shown. There are their relationships and content considered in the article. Their place in structure of general model of enterprise development is defined. Their role in strategic choice of the enterprise concerning its development is shown.

Article is written in Ukrainan


Chaikina A. O., Kolidub K. M.
The Features of Introduction of Risk Management in Ukrainian Enterprises (p. 454 - 459)

The article defines key features of introduction of risk-management at the Ukrainian enterprises taking into consideration personal characteristics of managers and identifying the main risks that impact entrepreneurial activity. It has been proved that the essence of entrepreneurial activity is reduced to adequate perception of risk by the entrepreneur and to the ability to prevent its occurrence. The authors suggest their own approach to definition of the essence of entrepreneurial risk. In the article, risk management is considered as a system of enterprise management, providing for timely detection (proactive action) and adequate response to the occurrence of risks in the entrepreneurial activity (protective action), the purpose of which is to ensure the seamless operation of the enterprise and its continuous development. The algorithm of implementation of risk-management at enterprise has been developed. The «Top-10 risks of 2017» has been analyzed and it has been concluded that for the Ukrainian enterprises the most significant for today are: changes in the legislation; raising the level of taxes, fees and costs of communal payments; unskilled personnel; loss of the consumer as result of actions of competitors; raider attacks; ATO.

Article is written in Ukrainan


Davydova O. Y.
The Formation of the System of Innovation Management of Development of Enterprises of Hotel-Restaurant Industry (p. 459 - 464)

The article is aimed at elaborating a methodical approach to the formation of the system of innovation management of development of enterprises of hotel-restaurant industry. The main problems of the domestic enterprises of hotel-restaurant industry were considered. An analysis of economic essence of the concepts of: «system», «innovations», «management», «development» was carried out and the interrelation between them was determined. The decomposition analysis of the concept of «innovation management of development of enterprises» has been proposed and it has been defined that for the efficient functioning of enterprises of hotel-restaurant industry in conditions of rigid market competition it would be necessary to implement the system of innovation management of enterprise development, the essence of which is formation of a process, aimed at increasing competitiveness, individuality, adaptability, awareness, improvement, cognition, quality, and other characteristics.

Article is written in Ukrainan


Kuzmin O. Y., Melnyk O. H., Hanas L. M., Nodzhak L. S.
The Place of Management of Production Stocks in the Enterprise Management System (p. 465 - 471)

The article is concerned with the definition of peculiarities of management of production stocks within the management system of enterprise. The article thoroughly researches the essence and peculiarities of the process of management of production stocks as an economic category that, unlike existing interpretations, has allowed to specify semantic and functional content of the concept. Management of production stocks of enterprise is presented as a specific function of management in the enterprise management system, which is being implemented on the basis of planning, organization of work with production stocks, motivation of employees, related to production stocks, control and regulation of production stocks. Also the model of selection of methods for motivation of employees on the basis of criteria of cost and duration of action has been presented; directions, objects and subjects of control of production stocks have been defined; a sequence of control and regulation of production stocks has been formed. The scientific developments can be used by enterprises to improve the process of managing production stocks.

Article is written in Ukrainan


Iziumtseva N. V., Korshunov R. І.
The Peculiarities of Building Motivational Process in Bank (on the Example of PJSC CB «PrivatBank») (p. 472 - 477)

The article considers the motivational process in bank. The essence of material and intangible component of encouraging employees to work has been disclosed. Attention is paid to the model of staff motivation on the example of PJSC CB «PrivatBank». The main disadvantages of motivational process have been identified and ways of improvement of the existing system of staff motivation have been suggested in favor of obtaining the best labor productivity.

Article is written in Ukrainan


Mirzoieva T. V.
On the Issue of Formation of Strategy of Enterprises - Producers of the Medicinal Plant Production (p. 477 - 482)

The article is aimed at forming a scientific basis and defining the main directions for development of the strategy of enterprises-producers of medicinal plant production. The basic kinds of production which are made from medicinal vegetative raw materials in the current conditions have been concretized; the main directions of activity in the sphere of medicinal plant production, developed over many centuries, have been revealed and generalized; the separate variants of strategies of the enterprises-producers of medicinal plant production have been outlined and examples of implementation of certain types of strategies in the conditions of practical activity have been provided. A whole of the basic concepts of medicinal plant production, designed by the author, has been presented. Special attention has been given to the presentation of medicinal plant growing as form of a separate sphere of activity, with allocation of its object, subject, purpose, and basic functions. Further scientific researches will be directed to elaboration of an efficient strategy of development of enterprises-producers of medicinal plant production in favor of strengthening positions of the given sphere in the market and securing it a worthy place in the aggregate of branches of national economy.

Article is written in Ukrainan


Nifatova O. M.
Substantiating the Conceptual Model of Branding of the Integrated Business Structures (p. 482 - 488)

The article is aimed at researching the theoretical foundations of the concept of branding and forming a conceptual model of branding of the integrated business structures. The concept of branding of IBS is systematized and synthesized by three directions: overview of theories of management of integrated business structures, based on the principle of economic integration; overview of the brand management models based on the principle of brand-oriented management; overview of management approaches, the essence of which is synthesized in the aspect of application to the management of brands of the integrated business structures. Special attention is paid to the factors influencing the efficiency of the process of integration of business structures. Further development of modelling the process of integration branding in the IBS system is of great importance, as the brands of two unifying companies usually have their own identities, unique features within the terms of formation of the brand’s style and philosophy. In such a fundamental issue it is necessary to define the strategy of brand integration, i.e. whether it will be a single brand, a joint brand, a flexible brand or a completely new one.

Article is written in Ukrainan


Vasyltsiv T. G., Rudkovsky O. V., Rudyk S. A.
Managing the Intellectual-Personnel Provision of the Leadership Development at the Enterprises of Internal Consumer Market (p. 489 - 493)

It has been determined that the strategically important direction of development and increase of efficiency of functioning of domestic enterprises, carrying out activities in the internal market, is use of approaches and principles of leadership. It has been proved that development of leadership requires proper intellectual and personnel provision of enterprises. The article defines the essence of concept of intellectual-personnel provision and provides its structural-functional characterization with components of innovation, technical and technological security, structure of staff, stability of personnel, productivity and efficiency of labor, social security, staff development. It has been proved that in order to form intellectual-personnel provision of enterprises it is necessary to implement such measures as formation, accumulation and effective use of intellectual and personnel capital, development in terms of intellectualization of enterprises. It has been determined that the advancing of intellectual-personnel provision of enterprises needs to improve the securing of enterprises with qualified personnel and intellectual capital, enhancing the stability of staff and increasing efficiency of use of intellectual capital, providing enterprises with effective and productive work, social protection, training and development of staff.

Article is written in Ukrainan


BUSINESS INFORM №12-2017

Obolentseva L. V.
The Methods of Formation of a Strategy of Competitiveness Management of the Industrial Complexes of Regions (p. 413 - 418)

The publication defines and generalizes the methods of formation of a strategy of competitiveness management of the industrial complexes of country’s regions. It has been specified that Ukraine presently is in a very difficult situation. On the one hand, industrial development is hampered by: the worn-out condition of technical and technological base of production, high level of turnover of personnel, a small percentage of production of high-tech products, lack of institutions of innovative development, etc. On the other hand – the complexity of processes for financing industrial development. The position of Ukraine in the rating of the world countries according to the index of global competitiveness has been provided. Conditions of development of regional policy of management of competitiveness of industrial enterprises have been defined. In terms of methodology, the author proposes a conceptual scheme for the formation of a regional strategy to manage the competitiveness of enterprises of industrial complex, which consists of four task blocks and gives an indication of the organization of industrial competitiveness management at the regional level.

Article is written in Ukrainan


Romanenko O. O.
A View of the Enterprise’s Strategic Platform in the Context of the Global Tendency Towards Building the Business Ecosystems (p. 418 - 423)

The article is concerned with the issues of forming a strategic platform for ensuring sustainable development of enterprise. The cognitive map of the subject field of the research on enterprise’s strategic platform was designed and an analysis of its main elements was carried out. The basic directions of formation of the strategic platform have been indicated, which in a simplified sense are reduced to a triad of the concepts: «communication – technology – knowledge». The concept of «business-ecosystem» as the main global tendency in the sphere of the inter-firm interaction was researched. A definition of the concept of «business-ecosystem» has been provided, the historical aspects of its development have been considered, the basic conditions of its existence have been described, as well as the functions that can be implemented in these conditions. The necessity of introduction of principles of functioning of business-ecosystems in activity of any enterprise together with formation of its strategic platform has been substantiated.

Article is written in Ukrainan


Honchar M. F.
The Methods of Stress Management and Their Classification (p. 424 - 429)

The article considers the content and classification of methods of stress management, which provides systematization of their varieties by the number of existing (character, time interval of application, direction of impact, period of action, way of account the interests of employees, level of formation, method of substantiation, content) and the allocated new attributes (scale of changes in terms of stress management systems, level of novelty at enterprise, consistency), which allows to choose the appropriate types of such methods in overcoming undesirable deviations that have a significant negative impact on the functioning of economic entities. It has been determined that such methods are formed in the implementing of technology of stress-management; are the result of management activities of the steering subsystem of organization at each level of management; have alternative nature; form an information-management base for the adoption of managerial decisions in terms of the systems of stress administration. It has been specified that, with the assistance of certain methods in terms of stress management systems, managers can track existing and potential problems in the complex and dynamic environment of the organization, identify their relationships, identify «weak signals», adjust goals and tasks of management of critical undesirable deviations, determine indicators and criteria of stress-management, etc.

Article is written in Ukrainan


Krasnostup V. M.
The Essence and Meaning of Cross-Functional Teams in the System of Interaction of Personnel of Enterprises (p. 430 - 434)

The article analyzes preconditions of formation and development of the «cross-functional teams» in the system of interaction of personnel of enterprises. The business philosophy of kaizen which precedes introduction of the cross-functional interaction of personnel was researched. The role and value of the studied category of «cross-functional team» have been defined, the existing interpretations of the definition of its essence have been considered, the obligatory achievement of synergistic effect has been emphasized. The main objectives of formation together with boundaries of functioning of a cross-functional team in the context of using different business technologies have been characterized. Conditions of creation and obstacles of functioning of a cross-functional command have been allocated. It has been determined that companies that aspire to sustainable innovation development should form cross-functional teams to increase their efficiency level and create stable competitive advantages in the market.

Article is written in Ukrainan


Zaiko T. O., Poplavska O. M.
The Modern Technologies to Reduce Turnover of Company Staff (p. 434 - 439)

The article is aimed at analyzing and substantiating the use in practice of modern technologies to reduce turnover of staff, which do not bear significant financial costs for the company. The authors have proved that non-material measures to reduce staff turnover in companies are becoming predominant nowadays. Among them as the most important are indicated: introduction of flexible schedule (mode) of work, transition to the remote form of employment, and distribution of internal shares, in particular related to the strengthening of cohesion of staff, its team spirit. Also the reasons of transition from material to intangible factors of influence on conduct of workers have been disclosed. The advantages of non-material measures of the staff turnover reduction for both employees and employers were analyzed. For the first ones the most important are motivation and job satisfaction, while for the others it is reduction of staff turnover, formation of the responsible worker, improvement of quality and productivity of work.

Article is written in Ukrainan


Lachkova L. I., Lachkova V. М., Mukhina M. M.
The Methodical Provision and Practical Implementation of Anti-Crisis Management at Trade Enterprises (p. 440 - 445)

The article is aimed at substantiating methodical provision and defining practical instrumentarium of anti-crisis management of retail trade enterprises. It has been determined that the issue of methodical provision of the process of anti-crisis management requires further development due to the necessity to use systematic approach to the consideration of trade enterprise as a holistic system, the purpose of which is self-preservation and efficient development, as well as the creation of a strong basis for the adoption of adequate managerial decisions. Depending on the stages of anti-crisis management, the following grouping of existing methods is suggested: methods of projecting and planning; methods and technologies of implementing transformations; methods of organizational provision. The group of methods of anti-crisis management, was considered in more detail, in the part of assessment of its efficiency. It has been proposed to use the following indicators as the quantitative target indicators of implementation of health measures at the enterprises of trade: cost of operating expenses, cost of operating income, amount of debt according to calculations, value of production funds of trade enterprise. Possible operative measures of anti-crisis management of trade enterprises have been defined.

Article is written in Ukrainan


Koliesnichenko A. S.
The Components of Accounting-Analytical Provision of the Business Structures Diagnostics in Implementation of Strategic Competencies (p. 446 - 451)

The article is aimed at disclosing the essence of strategic competencies, highlighting their role, identifying the features of formation and embodiment in a real competitive environment, based on decomposition of this economic category. It has been proved that each component of the strategy of business structures allows to implement strategic competencies on the basis of the use of structural-organizational, institutional and diagnostic instrumentarium. The functional purpose of the diagnostic apparatus in the process of implementation of strategic competencies was researched, the role of IFRS and ISA in the system of accounting-analytical provision of diagnostics of economic management of business structures was substantiated. Based on the obtained results, it can be argued that in the future it will be expedient to carry out a deeper study of theoretical and applied aspects of forming the components of accounting-analytical provision of building the strategies of business structures for the formation of the maximum adapted management systems through the use of efficienct accounting, organizational and control mechanisms.

Article is written in Ukrainan


Otenko I. P., Kulish N. V.
The Directions of Formation and Development of Organizational Knowledge of Enterprise (p. 452 - 457)

The change in strategic management paradigms has been a consequence of solving the new challenges that are increasingly being faced by management systems of industrial enterprises. So, new control systems should differ from classical ones in dynamism, flexibility, ability not only to react promptly to changes of external environment, but also to change them. In such circumstances, there is a need to develop a comprehensive methodological provision for the formation and development of management potential, which includes organizational knowledge and the ability of the management staff to implement strategic goals.

Article is written in Ukrainan


Krasovska O. J.
The Essence and Meaning of the Enterprise’s Marketing Assets (p. 457 - 463)

The article carries out a comparative analysis of the most common definitions of the term of «marketing assets». Generalizing the presented approaches, it is proposed to understand marketing assets as the existing intangible resources and products of intellectual activity of the enterprise’s staff, which materialize in goods and services and provide a higher Level of trust, long-term, mutually advantageous relationships and relations with stakeholders, in comparison with competitors. On analyzing the intangible assets of enterprise, it has been concluded that, for the enterprises of food industry, the most essential for ensuring the growth of their value are the marketing and technical-technological intangible assets. For the enterprises of machine-building and metallurgy, both the marketing and the so-called cognitive intangible assets are definitive, because, in order to maintain a stable competitive position of company in the branch, and, accordingly, to increase its capitalization, the determining assets will be: corporate strategy, intellectual capital, experience in the market, etc.

Article is written in Ukrainan


Kurhanska M. К.
A Research on the Factors, Influencing the Anti-Crisis Management of the Building Complex of Kharkiv Region (p. 464 - 468)

The publication researches the factors influencing the anti-crisis management of the building complex of Kharkiv region. It is noted that the mentioned building complex has its own history, features, and a powerful production potential. But its financial-economic situation was negatively influenced by insufficient development of production base, inefficient use of material resources, lack of effective energy and resource saving programs, low level of innovation activity of construction enterprises. To determine the factors, influencing the anti-crisis management of the construction complex of Kharkiv region, the author analyzed activities of 11 construction companies-leaders for 2011-2015, with the type of economic activity as defined by the class 45.21 «General construction works». It has been concluded that the companies’ profits could be much higher if their management pays more attention to the anti-crisis financial management. The factors which allow to define possible negative phenomena for the enterprises of building complex of the region have been allocated. The main strategic directions of the anti-crisis management of the building complex of Kharkiv region have been defined.

Article is written in Ukrainan


BUSINESS INFORM №1-2018

Pavlykivska O. I.
The Features of the Normative-Legal Provision of Socially Responsible Activity (p. 296 - 301)

The article is aimed at researching the features of the normative-legal provision of socially responsible activity and providing recommendations for its improvement. As a result of the analysis of the world tendencies of standardization of socially responsible activity the scientific classification of standards has been suggested, which will allow to structure more effectively and use their information in the process of economic activity. The opinion is expressed that for a comprehensive assessment of socially responsible activity it is necessary to use several standards in combination, taking into consideration specifics of the activity of a particular enterprise. The most applied among them are: standards of social reporting series AA 1000, standard of social responsibility SA 8000, standard for reporting in the field of sustainable development GRI; Standard ISO 26000 «Guide to Social Responsibility». The author’s own definition of social responsibility has been formulated as an activity in which enterprise adheres to the principles of the social doing business, takes account first of all of the needs of stakeholders, has a positive impact on society, facilitates growth of reputation capital, reduces non-financial risks, which, as a result, contributes to maximizing profits for shareholders.

Article is written in Ukrainan


Koiuda V. O., Pasko M. I.
The Business Processes of Today’s Industrial Enterprise (p. 302 - 311)

The article generalizes and systematizes the approaches to the list of components of business processes taking account of the main factors of enterprise activity (subject of activity, features of technological process, specificity of markets, life cycle (LC) of production, LC of enterprise, etc.). The article researches the essence of management of business processes according to the author’s approaches to the description, the content of sequence of operations in the process of transformation of the input parameters into the output parameters as a result of the closed process. In order to ensure efficient management it is recommended to use the systems of business processes according to their key role and the level of production-economic activity of enterprise. The administrative approach to business processes on the basis of their classification has been substantiated, the following suggestions for industrial enterprise have been made: the key business processes according to needs and hierarchies (operational, supporting, administrative, developing); the determining business processes (auxiliary, additional) in relation to the key business processes.

Article is written in Ukrainan


Doronin A. V., Doronin S. A.
The Model of Manager in the New Economy (p. 312 - 318)

The article generalizes the preconditions of building a manager model for the new economy. The necessity of filling such model with personal characteristics, allowing to combine unique qualities of the employee of management system with the creative potential of collective, is determined. The hypothesis is formulated, implying that the combined working force of the collective created on this basis is capable to effectively implement the functions provided by the job instruction, and to find solutions of the unexpected crisis problems during the work. Possibilities of materializing the ideas of development of personal potential of the manager on the interdisciplinary basis were analyzed. A list of personal factors of formation and development of professional mobility of manager has been presented. As a synthesis criterion for the implementation of the labor personal potential of manager, it has been proposed to use the assessment of quality of working life.

Article is written in English


Shtal T. V., Bondarenko L. M., Kuchava K. O.
The Strategic Analysis as a Management Tool to Improve the Performance of National Enterprises (p. 319 - 325)

The publication considers the issue of improving the performance of enterprises, in particular of their international activities. In order to address this problem, the management of development of international activities uses a variety of tools, one of which is strategic analysis, which allows to analyze the overall status of enterprise, as well as determine the directions of improvement of its efficiency. The main methods of strategic analysis, the appropriateness of their use depending on the set goals and objectives were analyzed. Practical application of separate methods in the strategic analysis (such as model by I. Adizes, model of «five forces» of competitiveness according to Porter, analysis of financial indicators and costs, PEST-analysis and SWOT-analysis) is considered on the example of machine-building enterprises, specializing in the production of turbo-expanders. Recommendations on development of their efficiency have been offered.

Article is written in Ukrainan


Boniar S. M., Babyna O. Y., Karpenko O. O.
The Knowledge Potential as a Factor of Formation of Competitiveness of Transport Enterprise (p. 326 - 331)

The article is aimed at substantiating the importance of influence of the knowledge component of potential opportunities on the competitiveness of transport enterprises. The following functions of knowledge management in the transport enterprise are substantiated: stimulation, facilitating the development of cooperation, promotion and use of learning opportunities, attraction and preservation of human capital, increase of productivity, spreading the best experience, increasing the customer satisfaction level, creating a competitive advantage. Elements of the knowledge component of potential possibilities of transport enterprises have been defined as follows: professional knowledge; general knowledge; environmental knowledge; contracting potential; value characteristics of personality; qualities of personality; intuition; ability to logical thinking; communication potential; skill and ability to learn; ability to self-development; ability to work in a team; ability to use integrated knowledge; ability to reframing. The mechanism of influence of the knowledge component of potential opportunities on the competitiveness of transport enterprise has been formed.

Article is written in Ukrainan


Mastiuk D. O.
The Scientific-Methodical Approach to the Choice of Strategies for Managing the Capital Structure of the Energy-Generating Joint Stock Companies (p. 332 - 338)

The article is concerned with substantiation of the scientific-methodical approach to the choice of strategies of management of the capital structure of energy-generating joint-stock companies. Five energy-generating joint-stock companies represented on the Ukrainian energy market: PJSC «Tsentrenergo», PJSC «Kyivenergo», PJSC «DTEK Zakhidenergo», PJSC «Donbasenergo» and PJSC «DTEK Dniproenergo» were used as the research base. The main problems in terms of the process of managing the capital structure of energy-generating joint stock companies have been allocated, it has been determined that the chosen enterprises do not use a clear approach to the choice of strategies. The block-scheme of the choice of strategies for managing the capital structure of energy-generating joint stock companies has been proposed, which allows to reflect the process of strategy selection in a comprehensive manner. Thus, the publication improves the scientific-methodical approach to the choice of strategies of management of the capital structure of power generating joint-stock companies, which, unlike the established ones, is based on the proposed structural-logical block-scheme, taking account of the principles of maximizing profitability, minimizing costs and risks, optimizing the structure of capital and compliance with the corporate development vector.

Article is written in Ukrainan


Kiiko S. M., Kozub V. O.
Analyzing the Features of Marketing Provision of the Export Activity of Enterprise (p. 339 - 344)

The article is aimed at substantiating the features and technologies of development and introduction of the marketing provision of export activity of enterprise at its entrance to external markets. The specifics of influence factors and of the barriers of entry to foreign external have been provided. The stages of entry into external markets are defined and generalized considering the characteristics and recommendations at each stage. The main stages of the process of export marketing activity of enterprise have been described. The current technologies of the marketing provision of export activity of enterprise have been presented. The types of interaction with consumers at the external market and the corresponding digital marketing provision, which will help to increase efficiency and success of the international activity of enterprise, have been allocated.

Article is written in Ukrainan


Shtal T. V., Kozub V. O., Nakhmetov A. N.
The Formation of International Marketing Strategy of Company’s Entry Into the External Market (p. 345 - 351)

The article is aimed at substantiating the theoretical and practical aspects of formation of the international marketing strategy of company’s entry into the external market. The concept of «strategy of the company» was considered in detail on the basis of studying works of the well-known foreign and domestic scientists. The use of terms of «strategic marketing» and of «marketing strategy» in the researches of many domestic and foreign economists was analyzed. The most common marketing strategies of company’s entry into the external markets have been grouped and characterized. Based on the study of a number of statements by the leading Ukrainian scientists on international marketing, a definition of strategy of international marketing has been made. The algorithm of formation of the international marketing strategy of company at the external market has been developed. The stages of the process of forming the strategy of international marketing at the company’s entry into the external market have been generalized. The directions of assessment of the international marketing activity of company according to the efficiency of development of marketing strategies at the external market have been suggested.

Article is written in Ukrainan


BUSINESS INFORM №2-2018

Davydova O. Y.
The Technology of Introduction of Innovation Methods of Management of Development of the Hotel and Restaurant Enterprises on the Basis of Synergistic Approach (p. 278 - 282)

The article is aimed at formation of technology of introduction of innovation methods of management of development of hotel and restaurant enterprises on the basis of synergetic approach. The following evolutionary stages of innovative management of enterprises’ development are proposed: preliminary (conjugation); existing (relations and bifurcation); perspective (counterdifferentiation). The technology of introduction of innovation methods of management of development of enterprises of hotel-restaurant industry on the basis of synergistic approach has been developed, confirming existence of synergism in the system of increase of activity potential, opening of new directions of innovative management of development of hotel and restaurant enterprises. The indicators of synergistic effect are determined as follows: high level of performance indicators of enterprise of hotel-restaurant industry; adequate response to changes in the external and internal environment; adaptation to predictable and unpredictable crisis phenomena; improving the quality of products and services; creation and improvement of positive image in both internal and external markets, etc.

Article is written in Ukrainan


Feshchur R. V., Shyshkovskyi S. V., Yakymiv A. I.
The Instruments of Management of the Proactive Development of Enterprise (p. 283 - 290)

The article considers the process and develops the conception of management of the proactive development of enterprises. The main instruments of management of enterprises’ development have been allocated on the system, process, and micro-process levels. The economic-mathematical model of formation of the optimal program of enterprise’s development has been built with reflection of interests of the most significant stakeholders and the basic types of projects which are combined in the program of development of enterprise. Taking account of the peculiarities of activity together with the objectives of industrial enterprises’ development, the following groups of projects are selected: technical and technological, providing for the change of the level of technology at the enterprise; productive, aimed at quantitative and qualitative change of production of enterprise, increase of its competitiveness; organizational, leading to changes in the organization, structure, and management of enterprise. The choice of the most acceptable private optimal program of enterprise’s development is carried out using the matrix method. According to this method, the absolute values of indicators of the socio-economic development of enterprises become relative with the subsequent transition to the definition of integral estimates for each program. It is also possible to use the methods of compromise programming that allow to obtain a Pareto-optimal solution.

Article is written in Ukrainan


Mykhailiuk M. О.
The Applied Aspects of Transposition and Integration of Development Resources in the System of Strategic Management of the Pharmaceutical Industry Enterprises (p. 290 - 295)

The article is aimed at researching the transposition and integration of development resources in the system of strategic management of pharmaceutical enterprises. It has been determined that in the current of market functioning, resources are transformed into development resources. The proposed scheme of transposition and integration of development resources in the system of strategic management of enterprises provides a combination of resource opportunities of company with market conditions and reflects synergistic interaction between two classical theories of strategic management: the M. Porter’s sectoral competition theory and the resource theory. The basic priorities of development of the pharmaceutical industry in the contemporary market environment are defined and trends of activity of pharmaceutical companies are indicated. Enterprises are distributed according to the criterion of introduction of development resources strategy, measures on increase of efficiency of their activity are suggested.

Article is written in Ukrainan


Sitnicki M. W.
The University Ratings as Instruments of Development: Experience of Functioning of the Rating Systems of Poland (p. 296 - 303)

The article researches the national system of ranking of research universities of Poland «Perspektywy» («Perspectives»). It is determined that the rating systems of research universities are powerful stimuli for development of these institutions. The article analyzes the scientific idea, tendencies of development of approaches to estimation and development of research of the universities of Poland. It is determined that the most topical questions, which are studied by the leading scientists of Poland, are: relevant definition of the indicators of ratings and their significance; issues related to the evaluation of Polish universities in the lifelong learning sphere; researches on the methodology of evaluating the usefulness of information in the websites of higher education institutions; innovative ways of development of the Polish economy by introduction of results of scientific researches of the universities into business practice etc. The methodological peculiarities of the Polish rating system, which evaluates the activity of research universities, are disclosed. This system is based on evaluation of the seven main rating indicators: prestige; graduates in the labor market; innovativeness; scientific potential; scientific efficiency; training conditions; internationalization of education. The publication will be useful for the heads of research universities and specialists in the field of strategic management development of research universities.

Article is written in Ukrainan


Skitsko V. I., Voynikov M. Y.
The Supply Chain Risk Management (p. 304 - 313)

The article considers current approaches of risk-management in supply chains, the main steps of the risk management process are analyzed and detailed both for a separate enterprise – participant of supply chain, for the supply chain in general, and for the Beer game, based on the international risk management standards. The article provides a way to assess the risks of the «producer» in the Beer game according to the three strategies of its behavior, which presumably can correspond to different degrees of uncertainty in the decision making. On the example of the Beer game, which is a simplified representation of a real supply chain, it is confirmed that the level of the researched logistical risks associated with the overstocking of warehouse and non-fulfillment of orders depends on the awareness of persons, who make decisions. The results obtained will also be true for real supply chains. In further researches we find it expedient to consider modifications of the Beer game, approaching the real supply chains, with the purpose of studying a wider range of logistical risks, in particular transportation, disruption of supplies for various reasons, etc.

Article is written in Ukrainan


Rudenko M. V.
The Risk Management of the Agrarian Sector Enterprises (p. 313 - 318)

The article is aimed at developing principles and sequence of risk management processes of modern enterprises of the agrarian sector by determining key elements of the system and their characteristics, taking into account the possible asymmetry of information. It is proved that the process of risk management is carried out by the identification, analysis, evaluation, and processing with the subsequent determination of necessity for leveling the consequences. Each component of the risk management process is detailed and specific actions of the management of agrarian enterprises to minimize the consequences of unexpected situations are proposed. The necessity of development of the internal position (instructions) on risk management with the structure and the form proposed by the author as internal normative document as a standard for enterprise is proved, that will allow to have the documented basis of risk management within a separate economic entity and will strengthen the effectiveness of leveling consequences of occurrence of unforeseen situations. Prospect for further research in this direction is analysis and comparison of methods of general assessment and treatment of risks depending on their types and forms of exposure, with a detailed description of advantages, disadvantages, and possibilities of application at the enterprises of the agrarian sector of economy.

Article is written in Ukrainan


Kobyzskyi D. S.
The Organizational-Economic Provision of Reengineering of Marketing Activity of Ukrainian Machine-Building Enterprises (p. 319 - 325)

The article is aimed at developing an organizational mechanism to provide reengineering of the marketing activities of machine-building enterprise for further development of the appropriate methodical recommendations. The meaning and role of organizational structure in the sphere of reengineering are disclosed, the key aspects and principles of its construction are defined; the key elements, in particular business processes, and their role in organizational structure as well as properties of the organizational system are researched; content of the basic components of the organizational mechanism of the provision, their role and peculiarities of communication between them are analyzed. The new attitude to the principles of construction, functional content and content of the constituents of organization of enterprises allows to realize the wide functional potential of organizational possibilities within the terms of reengineering, as well as to form an organizational mechanism of post-reengineering company. Certain aspects of development of the organizational mechanism create the preconditions and disclose a potential instrumentarium for effective and efficient methodical recommendations as to reengineering of marketing activities of Ukrainian machine-building enterprises.

Article is written in Ukrainan


BUSINESS INFORM №3-2018

Zaitseva O. I., Zhosan G. V., Betina V. O.
The Strategic Adaptation of Enterprise and Analysis of Methodical Approaches to its Evaluation in the Context of Ukraine’s Integration into the European Union (p. 348 - 353)

The article is aimed at researching the theoretical aspects of strategy and adaptation of enterprise with definition of methods for its estimation. The main elements influencing the development of strategic adaptation are analyzed. Practical use of strategic adaptation is substantiated. Methodical approaches of estimation of strategic adaptation are researched, attention is given to formation of strategy of the company. The international scientific researches on the given topic are analyzed and an example of implementation of strategic adaptation is presented. It has been determined that strategic adaptation is a contemporary instrument of the entrepreneurial activity development. The proposed definition together with the methods for estimating adaptation help to understand the nature of the category of economic management. It is determined, that in preparation of strategic adaptation the model of behavior is being considered, which is divided into passive (change of behavior of the company under requirements of environment), active (change of internal and external environment for the purpose of more effective economy management), and conservative (adaptation to the socio-cultural and political-legal conditions).

Article is written in Ukrainan


Doroshkevych K. O., Voronovska M. M., Ivasyuk V. V.
The Motivation of Innovation Activity of Employees of Enterprises in Cross-Functional Teams (p. 354 - 358)

The process of motivation is considered, and its importance in the development of innovation activities of employees of enterprises is indicated: in the process of motivation it is possible to induce workers to creative activity, to provide social and technical interaction between team members, as well as their effective communication, etc. Effectiveness of these processes increases in cross-functional groups (teams). For a deeper understanding of the essence of the researched concept, the process of creating cross-functional teams, their typical composition and characteristic features (attributes), principles of functioning, types of tasks to be solved, etc were studied. For the motivation of innovation activity of employees of enterprises in cross-functional teams, it is recommended to combine both the material and the non-material stimulation. For the material stimulation of employees, it is necessary to ensure the use of surcharges and allowances (allowance for the intensity of work, for high achievements in work, for the performance of particularly important work, allowance for the combination of professions (posts)). The non-material stimulation is recommended to be carried out by involving employees of cross-functional teams to management, in particular by applying the «reward for behavior» methodology.

Article is written in Ukrainan


Khilukha O. A.
The Self-Learning Corporation: Features and Organizational Forms (p. 359 - 363)

The relevance of solving scientific problems in terms of rationalizing a set of measures to create a self-learning organization capable of raising the level of skills, forming new knowledge, skills, and abilities rises in the conditions of increased competition, significant innovation, technological and technical changes in the corporation’s activities. The article is aimed at researching the peculiarities characteristic of the self-learning corporations, as well as the development of corporate universities in the organizational structure of such corporations. The main peculiarities of the self-learning corporations are cognitive sufficiency, developed innovative component of organizational culture of company, integral organizational capital as the main component of differentiated intellectual capital, system of stimulation, securing the authors’ contribution to the formation and materialization of new ideas, principles and innovations, spreading of the system of formalized knowledge and cognitive technologies in the foreign market, forming leadership as a form of managerial technology. Also the experience of formation of such universities is analyzed, the main tasks, solving of which should be a target to their activity, are allocated.

Article is written in Ukrainan


Dzhereliuk I. O.
Analyzing the Components of Providing Both External and Internal Anti-Crisis Stability of Tourism Enterprises (p. 364 - 370)

The article is aimed at deepening the theoretical and methodical provisions concerning the use of system approach when considering the analysis of integral indicator of the level of external and internal anti-crisis stability components in case of a tourism company. According to the proposed aggregate of components for both external and internal anti-crisis stability, an analysis of their tendencies at several tourism enterprises was carried out. The analytical scale of identification of the levels of components of providing both external and internal anti-crisis stability of tourism enterprises has been built. The identification of the levels of components of the external and the internal anti-crisis stability of tourism enterprises is proposed to be carried out both quantitatively and qualitatively. The proposed system approach gives an opportunity to obtain information about the structure, dynamics, orientation, sufficiency, efficiency of the researched enterprise with the purpose of definition of priority directions and development of corresponding management measures to increase the level of components, taking account of the features of the tourism enterprise’s activity. In order to form a general idea of the level of ensuring the anti-crisis stability of tourism enterprises in further researches, it is planned to determine the resultant index of the competitive position on the level of provided anti-crisis stability of the tourist enterprise.

Article is written in Ukrainan


Goncharenko M. L.
Franchising as an Integrated Form of Business Organization (p. 370 - 374)

The article is aimed at substantiating the possibilities of using franchising for effective integration of enterprises in the market economy. A study on the essence of franchising relations with consideration of their historical formation and the current legal representation was carried out. Features of such relationships for franchisor and franchisees in the form of two business models of franchising together with different types of payments for franchise have been provided. It has been identified that franchising allows for integrative relations, which are established between the representatives of big and small business over a certain period of time, forming for each party some positive and negative moments of interaction. It is proposed to carry out an analysis of economic problems leading to delays in the formation of franchising schemes at both the State and regional levels.

Article is written in Ukrainan


Plaksiyenko V. Y., Nazarenko I. М., Oriekhova A. I.
A Scientific Substantiation of Instrumentarium of Controlling in the System of Management of Enterprise’s Economic Potential (p. 375 - 380)

The article is aimed at a scientific substantiation of instrumentarium of controlling in the system of management of economic potential of enterprise. It has been proved that controlling is not only an instrument for managing the cost of business, but it also coordinates other segments of enterprise’s management. The information obtained through the use of operational and strategic controlling instruments allows the enterprise management to better understand the relationship between the individual elements of processes going on at the enterprise. Analyzing and systematizing scientific works of scholars, it is indicated that at the present time the issues of instrumentation of controlling and its connection with the controlling objects are not solved properly. In order to facilitate the selection of an instrumentarium of controlling in the system of management of the economic potential of enterprise, its systematization by elements, which include financial, production, labor, marketing, investment, organizational, managerial and other types of potentials, has been substantiated. It has been determined, that the applied instrumentarium also depends on the analyzed period of activity of the enterprise – either operative or strategic. As a result of the research the classification of controlling instruments with the purpose of management of the economic potential of enterprise has been proposed.

Article is written in Ukrainan


Tarnavskyi M. I.
The Scientific-Methodical Approaches to Interpretation of the Essence and Value of the Staff Management of Enterprises (p. 381 - 385)

The scientific literature on the issues of interpretation of essence of the economic category of «staff» and «staff management» is analyzed with the purpose of definition of their content and role in the process of activity of enterprise. As a result of the carried out research was found out that the category of «staff» reflects the current tendencies and approaches to the management of people in the enterprise to the utmost, because it is based on the transition from the resource, consumer attitude to the humanistic in the relationship between employers and their employees. The economic content of the category of «staff management» has been defined from the standpoint of presenting seven approaches to the interpretation of this phenomenon: «human resources management» as a process, «staff management» as a system, «staff management» as an activity, «staff management» as an influence, «staff management» as an aggregate (of activities, principles, methods, etc.), «staff management» as a control element (component of enterprise management) and «staff management» as a science. Prospects for further research are identification of the main participants in the process of personnel management in the enterprise and the special body that will carry out these processes.

Article is written in Ukrainan


Raiko D. V., Podrez O. I.
The Formation of Instruments of Management of Industrial Enterprises According to the Theoretical and Functional Approaches (p. 386 - 393)

The article is aimed at the substantiation based on the analysis of the company theories of the basic theoretical provisions on the formation of industrial enterprise management instruments. The article determines that the subject of research in theories is enterprise, the object is the process of management of potential according to the forms of business organization and technology of partnership relations, the goal is high financial results, stabilization of the activity, and social responsibility. The publication carries out an analysis of enterprise theories on the determining of its essence as a socio-economic system in the following directions: technical preparation of production, economic theory and law, theory of systems, marketing-management. As a result of the research, the general set of functions has been identified – the socio-economic functions of enterprise by groups: information-legal, production, marketing-management, social responsibility. When building management instruments, it is suggested to take into consideration the direct and inverse relationships of enterprise at all levels of management – micro, meso and macro. On this ground, the authors have developed provisions on formation of instruments of management of industrial enterprises according to two approaches – theoretical and functional.

Article is written in Ukrainan


Zavertany D. V.
Improving the Approaches to Organization of Strategic Process at Enterprises of the Bakery Industry Branch of Ukraine (p. 394 - 399)

Today, both the production and the non-production organizations cannot function efficiently without defining the mission and values that explain why they are in the business, what products they produce, and what consumer market they target. Therefore, it becomes relevant to research the definitions of of the strategic process for the enterprises of bakery industry branch of Ukraine to ensure their sustainable development in the context of globalization and the development of market economy. The purpose of the research is to improve the approaches to organization of strategic process at the enterprises of bakery industry branch of Ukraine. The study was based on the use of such approaches and methods: dialectical, systemic, causal method, theoretical generalization and comparison. The types of strategic process which can be applied by the enterprises of bakery industry branch of Ukraine have been defined. A stable relationship between the external and the internal environments of the strategic process, with the allocation of the functioning elements for each of them, has been determined. It is proved that close interaction of both external and internal environment plays a key role in the formation of organizational design of a bakery enterprise.

Article is written in Ukrainan


Polyanskaya A. S., Savka J. V.
Relevance and Peculiarities of Planning in the Current Conditions of Development (p. 400 - 405)

Relevance of planning in the current conditions of development of national enterprises is researched. The essence of category of «planning» has been analyzed from the point of view of various authors, also the authors’ own definition of this category has been proposed. A review of peculiarities of planning of the activities of national enterprises in the historical aspect has been provided. The current concepts of planning based on approaches and methods of accounting the complexity of operating environment of enterprise have been allocated. On the basis of consideration of the levels of planning process – strategic, tactical, operational – a cross-cutting model of planning of the activities of national enterprises has been generalized taking into account the tasks and results of planning at each stage. The basic and specific requirements for the formation of plans of enterprises have been substantiated. The advantages and disadvantages of planning of the enterprise activity have been defined.

Article is written in Ukrainan


Danylenko Y. S.
The Characteristics of Decision-Making Factors on the Purchase of Private Cars Taking Account of the Motives and Needs of Customers (p. 406 - 411)

A characterization of decision-making factors on purchase of private cars taking account of the motives and needs of customers is provided. The demographic, macroeconomic, socio-cultural, marketing and technical factors, as well as the motives and needs of customers are considered. According to the author’s classification of needs the influence of factors on different groups of needs is analyzed: obligatory; desirable, but not mandatory; prestigious; trend; class; dominant, etc. The author brings forward the idea that the researched factors evoke a number of emotions in buyers: confusion, doubt, joy, tide of happiness, confidence, reliability, sense of protection, domination, authority, etc. During the purchase of private cars there is a rush of happiness and pleasure in women more often, than in men. But men more likely than women feel satisfied with the purchase, which is based on their simple attitude to money as a mediator of the buying and selling process. Studying the reaction of customers to the influence of various factors provides automakers and dealers with creation of the most favorable conditions for making purchases in their car center.

Article is written in Ukrainan


Shchetinina L. V., Rudakova S. H., Ivanets O. O.
The Management of Staff Stresses: Approaches to Understanding and Practics (p. 412 - 417)

The article is aimed at defining the methods of stress management in the organization and providing recommendations on their application. The information on the degree of influence of professional stress on the workers’ health was considered and analyzed. Specific causes of professional stress and existing methods of impacting it at the level of both personality and organization have been determined. It is substantiated that management of stresses in the organization will provide positive socio-psychological climate and efficiency of activity of the enterprise. Analyzing the influence of factors causing professional stress, the ways of prevention and elimination of stress situations by the manager and the employee himself were considered. As a result of sociological research, the concrete reasons of occurrence of professional stress and ways of its overcoming have been allocated. Recommendations based on foreign experience are provided. At the organization level, methods of stress management can be the following: trainings with psychologist, creation of game rooms, lounge areas, transformation of office into creative space.

Article is written in Ukrainan


Yurchenko K. Y., Firsova S. G.
Evaluating the Strategic Positions of the Employer’s Brand in the Retail Sector (p. 418 - 424)

Methodical approaches to evaluation of strategic positions of the employer’s brand and its competitiveness are substantiated. Comparative analysis as an approach to the evaluation of the employer’s brand is considered. The advantages of having an employer’s brand in the organization are allocated and the most important elements in the process of forming the employer’s brand are defined. The research on instruments of formation of both internal and external brand of employer for the retail shops network «Prego» was carried out. The employer’s brand strength is evaluated according to the main points of a specialist contact with the employer’s company. An assessment of factors of external and internal brand of employer was carried out. A system of criteria for evaluating the competitiveness of the company’s employer brand has been formed. The strategic positions of the employer’s brand of the «Prego» store chain in the retail sector were evaluated.

Article is written in Ukrainan


Malikov V. V.
The Classification of Enterprise Services for the Purposes of Practical Application of the CVP-model in Price Determination (p. 425 - 428)

The two-tier classification of enterprise services has been proposed, allowing to consider their peculiarities at application of the CVP-model in practice: 1 level – dividing of services by the attribute of standardity in standard and non-standard; level 2 – dividing of services by the order of price determination. In particular, it is proposed to divide standard services into the services, the price (tariff) for which is set per unit of measurement; the services, the price of which is set for each type of service; the services, the price of which is set for one visit or for the time of its rendering (for example, an hour or a minute); the services for which a subscription fee is charged according to the calculation for a certain period of time (usually a month); the services, the price of which is set as entrance fee. In turn, the author suggests to divide non-standard services in the services, the price of which is determined by using the formula «costs plus profit»; the services for which a fixed price is determined; the services, the price of which is determined depending on the positive effect that the customer receives. The application of the classification proposed by the author will allow to use the principles and methods of the CVP model with maximum efficiency, taking account of the specificity of the range of services provided.

Article is written in Russian


Petrenko N. O.
Using the Innovative Forms of Salary Design (p. 429 - 434)

Innovative forms and methods of salary design have been researched and developed in order to improve the practice of material motivation of staff and to build an efficient system of achieving the enterprise’s goals. It has been determined that in modern conditions of management the most widespread in the financial-economic terms is flexible remuneration of work, allowing to timely and adequately react to change of productivity of work of employee by individualization of his earnings. On the basis of generalization of scientific theoretical provisions and methodological recommendations, the algorithm of building of a fair system of remuneration of employees of enterprise is proposed. In order to improve the practice of material motivation of staff and to build an efficient system to achieve the goals of enterprise, practical recommendations on application of the system of remuneration based on grades, key efficiency indicators, model of competencies and Kaizen have been developed. It has been summarized that the principles that underlie the grades technology, key efficiency indicators, model of competencies, and Kaizen, open up prospective ways of enterprise development. Application of innovative forms of salary design will provide to create a modern efficient system of motivation of staff, management of competencies and career, and will become the basis for creation of an efficient system of management of human resources of enterprise.

Article is written in Ukrainan


Skarha O. O.
The Conceptual Foundations for Ensuring the International Competitiveness of Tourism Company in the Context of Globalization (p. 435 - 442)

The article is aimed at defining the conceptual-strategic principles of ensuring the international competitiveness of tourism enterprise. As result of research the essence and value of management of competitiveness of tourism enterprise in the conditions of globalization were considered. Factors of formation of competitive advantages, and also the reasons determining competitiveness of a tourism product have been determined. The main aspects of formation of quality of services provision have been identified. On the basis of the carried out research, the concept of integrated marketing communications has been formed, which is a combination of traditional ways of communication activity with the only synchronized communication, oriented towards establishing the multichannel relationships with different target audiences, with choosing an own marketing model for each audience. Application of the given concept would allow to optimally choose means of communication and to provide more effective realization of a tourism product at the international market of tourism services that will promote companies’ overgrowing their local status and gaining their self-importance on a global scale.

Article is written in Ukrainan


BUSINESS INFORM №4-2018

Liezina A. V.
Substantiating the Managerial Innovations in the Processes of Projects Value Creation (p. 393 - 399)

The article is aimed at approbation of managerial innovations on creation of value of projects in practice of the domestic project-oriented business, namely: in the field of provision of services on power supply. The article contains a brief description of the results of approbation of the conception of projects value management at two enterprises of the sphere of provision of services on power supply, which are carrying out the economic activity in the territory of Kyiv region. Two radically different projects were chosen for introduction of innovations: the commercial – project of electric supply of residential house of physical person in the village of Zazymye (Brovary district, Kyiv region) and the social – project of capital repair of street lighting lines in the Gogolevska street of the village of Shevchenkove (Brovary district, Kyiv region). As a result of implementing of the conception of projects value management, high indices of the degree of providing value parameters for the stakeholders of project were obtained. All value expectations of other interested parties were also considered and created. Thus, it can be stated that the proposed author’s conception of projects value management can be easily integrated into the practice of project management and, presumably, will be the next step in the development of the design management theory.

Article is written in Ukrainan


Gavrylenko V. O.
The Indicators of the Evaluation of Anti-Crisis Controlling (p. 400 - 405)

The article is aimed at developing a system of indicators of evaluation of controlling in anti-crisis management to detect weak signals of crisis and to analyze its possible consequences for the strategy of enterprise development. The existing systems of indicators which provide enterprise with information-analytical support at all levels of management for the solving of operative and strategic tasks are analyzed. The author substantiates necessity of development of the system of indicators of evaluation of controlling for solving of the operative and strategic tasks of anti-crisis management. A methodology for evaluation of efficiency of anti-crisis controlling is proposed.

Article is written in Ukrainan


Lishchynska V. V.
The Strategic Analysis of the External and Internal Environment of Bakery Enterprises (p. 405 - 410)

The article is aimed at researching the existing approaches to strategic analysis of enterprises’ activities, determining the influence of external and internal environment factors on the strategic choice of bakery enterprises, and evaluating their competitive positions in the market of bread and bakery products. Advantages and disadvantages of using both the competitive and the resource models of strategic analysis are defined. The PEST-analysis of the external environment is carried out, the external factors which exert the greatest influence on the operative and strategic activity of bakery enterprises are allocated. An evaluation of the competitive environment of the market of bread and bakery products according to the five competitive forces model of M. Porter is carried out. The key factors of success in the market of bread and bakery products, the main spheres of formation of competitive advantages of bakery enterprises are determined. Prospects for further researches in this direction are analysis of effectiveness of the basic strategies of competition and development of methodical recommendations on formation of individual competitive strategies of bakery enterprises.

Article is written in Ukrainan


Sysoiev V. V.
The Conceptual Model of the Mechanism for Diagnostic of Enterprise’s Activity (p. 411 - 418)

The article substantiates that diagnostics of activity of enterprise is a necessary condition for implementing of an efficient management of the enterprise, providing the informational support of administrative decision-making and determining ways of influence on different parameters of its activity. The general characterization of the basic components of diagnostics of activity of enterprise is provided, the principles and tasks of diagnostics are defined. The mechanism for diagnostics of activity of enterprise is presented as a set of methods, indicators of estimation, and the methods of diagnostic research, which are determined by goals, tasks, object and subject of diagnostics. Groups of diagnostic methods are allocated and the diagnostic operations performed by them are demonstrated. The basic stages of the general methodology of diagnostics of activity of enterprise and of the procedures executed within each stage of diagnostic research are defined. The developed conceptual model of the mechanism for diagnostics of activity of enterprise unites in one single complex the theoretical, methodological and organizational components of its implementation in their sequence and interconnection.

Article is written in Ukrainan


Stokaz Y. M.
The Theoretical Foundations of Formation of Strategic Knowledge of Enterprise (p. 419 - 423)

The article presents the theoretical foundations of research of development processes together with formation of strategic knowledge of enterprise. The article defines the basic provisions of the resource, behavioral and institutional approaches, which comprise the theoretical basis for research of problematics of formation and development of strategic knowledge of enterprise, allocation of their kinds, methodical support for assessment, development, and implementation of the appropriate organizational models. The strategic knowledge of enterprise is represented by experience, competence, skills, and abilities. The key importance among the types of strategic knowledge is contained in the managerial and organizational knowledge of enterprise.

Article is written in Ukrainan


Gavkalova N. L., Babarytskyi O. V.
The Scientific-Methodical Approach to Formation of Strategy of Efficient Management of Enterprise (p. 424 - 429)

The article is aimed at developing a scientific-methodical approach to the formation of strategy of efficient management of enterprise. The importance of considering a quality management of staff costs in the context of strategic planning and management at enterprise is substantiated. A scientific-methodical approach to formation of strategy of efficient management of enterprise is proposed, implementation of which includes certain stages: stage 1 – retrospective analysis of strategies and features of modeling them; stage 2 – formulation of the main objectives and development of forecast models to determine the degree of influence of quality management of staff costs; stage 3 – collection and layout of strategic instruments implemented in the context of building a matrix of positioning of enterprises according to the level of ensuring efficient management and the degree of risk of investing into staff; stage 4 – implementation of the strategy; stage 5 – control and adjustment of the strategy of efficient management of enterprise. Using the proposed approach will mobilize existing resources to retain the achieved indicators of ensuring an efficient management and optimize staff costs in order to accumulate additional resources to lead the enterprise out of an unstable functioning status.

Article is written in Ukrainan


Zavidna L. D.
The Formation of Financial Strategy of Enterprise in the Hotel Industry (p. 430 - 435)

The article is aimed at researching the process of formation of the financial strategy of enterprise and its substantiating within the system of enterprise development management. The sequence of stages of formation of financial strategy is presented. It is proved that the financial strategy is the guiding vector of management of enterprise and its production-economic activity in the contemporary globalized, dynamic, and competitive market environment. The mechanism of diagnostics of the financial strategy of enterprise is proposed on the basis of results of an analysis of efficient resource potential management and an assessment of financial status of 21 enterprises in the hotel industry from 10 regions of Ukraine and the city of Kyiv. In order to determine the rehabilitation ability of enterprise in the hotel industry, the Franchon – Romane matrix of financial strategy has been built. The proposed mechanism for diagnostics of the financial strategy of hotel enterprises will provide to integrated assessing of the financial stability of enterprise and the depth of financial crisis, taking into consideration the objectives of functioning and the results of activity according to the following key parameters: liquidity, financial stability, and profitability.

Article is written in Ukrainan


Davydova O. Y.
Estimating the Components of Innovative Management of Development of Enterprises of Hotel and Restaurant Industry: Methodical Aspects (p. 436 - 444)

The article is aimed at formation of methodical approach to estimation of components of innovative management of development of hotel and restaurant enterprises in the current market conditions. An algorithm of methodical approach to diagnostics of innovative management of development of enterprises of hotel and restaurant industry is elaborated, the purpose of which is formation of analytical basis for making effective managerial decisions for overcoming crisis and further adaptive development. Components of innovative management of development of hotel and restaurant enterprises as well as their essence are suggested, their necessary quantity to obtain an efficient result of analysis is determined. An aggregate of indicators of the components for carrying out a complex diagnostics of innovative management of development of enterprises of hotel and restaurant industry is formed and the results of calculations of the general integral indicator of the innovative management of development of hotel and restaurant industry enterprises in 2007–2016 are provided.

Article is written in Ukrainan


Segeda I. V.
The Approaches to Improvement of Development Management of Hotel Industry of Region (p. 445 - 454)

The article is aimed at researching the existing approaches to development management of hotel industry of region. The article substantiates the financial-economic feasibility of the introduction of outsourcing, adaptive room inventory, and provision of residential premises for rent in the activities of large, medium and small hotels together with similar means of accommodation in the Eastern, Western, Southern, Northern, and Central regions of Ukraine. It has been identified that the development of special methodical recommendations concerning the use of one or another form of work organization is a prerequisite for improving the development management of the hotel industry in a particular region taking into consideration possible risks and specificity of hotel services. For this purpose the sequence of actions on choice of the necessary form of organization of activity of hotel activity has been formed, which is based on expert-statistical method and confirms necessity of adaptation of hotel enterprises to contemporary conditions in terms of services for hotel consumers.

Article is written in Ukrainan


Zhuravel O. V., Mikhlyayev M. O.
The Adaptation of Theoretical Bases in the Definition of the Concept of «Quality of Life» to Motivation of Management Staff of Industrial Enterprise (p. 455 - 460)

The article analyzes the adaptability of theoretical bases in the definition of concept of «quality of life» to motivation of management staff of industrial enterprise. Presence of motivational attributes is identified in the considered approaches of scholars to interpretation of the concept of «quality of life». The quality of life of production staff is characterized as a basic condition of ensuring social security of enterprise, which should be reflected in the modern interpretation of the concept. A generalized scheme of transformation and improvement of existing theoretical approaches in defining of «quality of life» has been elaborated, which includes the following basic elements: input data, analysis, transformation, strengthening and intervention, improvement. An improved definition of «quality of life», being an integral motivational concept of interaction between an employee and an industrial enterprise has been proposed as follows: this is an aggregate of individual needs of the enterprise, which it is motivated to receive and develop in the process of interaction with the management of enterprise on the basis of cooperation.

Article is written in Ukrainan


Ahaverdiieva K. F., Ivanisov O. V., Lebedinska O. S.
The Social Audit in the Theoretical Field of Social Responsibility (p. 461 - 466)

The publication is aimed at substantiating the necessity of carrying out social audit at domestic enterprises. The relevance and necessity of social audit in the context of the social responsibility of business is substantiated. The theoretical substantiation of the concept of «social audit» is researched. The peculiarities of carrying out social audit in certain subsystems of socio-labor sphere are generalized, using the peculiarities of foreign experience. Prospects for further research at the level of analysis is studying of peculiarities of organization of social audit in the implementation of economic activities by modern enterprises. In the applied aspect, specific mechanisms and technologies of social audit remain insufficiently studied.

Article is written in Ukrainan


Semenchenko A. V., Ahramakova N. V., Pysarevska H. I.
Researching the Relationship between Conflict Situations and Threats to the Enterprise’s Personnel Security (p. 467 - 473)

The article is aimed at studying and classifying risks and threats to personnel security, as well as the subsequent systematization and reflecting of the relationship between conflicts in different spheres of human interaction and the directly arising threats to personnel security. The authors have determined that inter-state conflicts create such threats to personnel security as adverse changes in the political situation; macroeconomic shocks; frequent changes in legislation; undeveloped market infrastructure; damage to houses, premises. At the same time, for example, interpersonal conflicts can result in: violation of the regime of preservation of confidential information; choice of unreliable partners, investors and clients; exclusion of leading specialists and managers; weak organization of the system of staff management and training. The result of this research is improvement of the classification of risks and threats to personnel security, as well as reflection of the relationship between conflicts that arise in the process of labor and economic activity in various spheres of interaction along with the direct threats to personnel security.

Article is written in Ukrainan


Hryhorieva Y. А.
Segmenting the Market of Buyers of Domestic Cars and Defining the Directions of Media Influence on Them (p. 474 - 478)

The article studies the carrying out of marketing researches on consumer behavior and searching for new approaches to the client in the prevailing conditions to attract and increase consumer demand. Despite the considerable amount of publications on the consumer behavior research, the problem of development and implementation of marketing instruments of influence on consumer behavior suffers the lack of ample attention, which requires further research in this area, particularly with regard to automakers. A marketing research on consumer behavior was carried out, in the framework of which the attitude of consumers to the cars of domestic production was analyzed; the factors determining the choice and belonging to a certain segment depending on the purpose of purchase of a car were identified; the most popular among consumers of automakers’ products kinds of advertising for effective media influence by automakers on the target audience were determined.

Article is written in Ukrainan


BUSINESS INFORM №5-2018

Antoniuk N. A.
The Methodical Approaches to Anti-Crisis Management in Conditions of Decentralization (p. 403 - 407)

The article is aimed at a scientific-methodical substantiation of the anti-crisis management in the conditions of decentralization, exploration of the crisis status of territory, and definition of guidances to strengthen the autonomy of the territorial authorities for the self-development of the territories. As a result of the calculations carried out according to the proposed method, five clusters on the territory of Ukraine have been allocated. The author substantiates the importance of the model of identifying crisis status of territories in the conditions of decentralization, which accounts the availability of potential (resource, labor), social, ecological and economic components of the development of territories, the coefficient of risk of crisis onset and the overall decentralization factor. Prospect for further research is improvement of methodical approaches to management in crisis situations and in conditions of decentralization.

Article is written in Ukrainan


Arefyeva O. V., Piletska S. T.
The Spatial-Adaptive Approach to Formation of Competitive Strategy of Enterprise (p. 408 - 415)

The article is aimed at forming a competitive strategy of enterprise on the basis of a substantiated spatial-adaptive approach. Relevance of adaptive management in conditions of the market environment with high uncertainty of condition and behavior of its actors is proved. It is specified that adaptive management allows to maintenance of the positions occupied by enterprise and to make managerial decisions on choice of the necessary competitive strategy. The principles of adaptive management of enterprise and its information support are analyzed and complemented. The authors’ own definition of the adaptive-spatial approach in management activity is proposed. On the basis of the spatial-adaptive approach, the principles, functions and stages of formation of competitive strategy are defined, providing development and the basic actions on strategy implementation in a certain segment of the market. The model of formation of competitive strategy is substantiated. Prospect for further researches in this direction is formation of financial provision of competitive strategies of enterprise with use of method of J. Auber-Krier, based on the selection of relevant indicators that characterize the modern aspects of activities of the researched enterprises in aviation industry.

Article is written in Ukrainan


Nasad N. V.
The Ways to Improve the System of Motivation of Human Resources at the Enterprises of Communication (p. 416 - 420)

The article is aimed at researching material stimulation of labor behavior of staff of communication enterprises. It has been determined that efficiency of material stimulation depends on the validity of incentive system. Regretfully, a system of incentives, surcharges and allowances does not always provide adequately necessary differentiation of remuneration of workers, and also does not cause interest in increase of productivity of work. It is proposed to review system of incentives, surcharges and allowances on the basis of an integrated approach, which involves studying of the aggregate of factors and identifying the regularities of enterprise’s activity. Indicators of this system should be determined on the basis of the enterprise’s operating mechanism, take into view parameters of related systems, environment conditions, as well as the linkages between the incentive elements at different levels of management. Formation of market-type workers with motivation towards development of competitiveness should become an integral part of the tasks of market transformations, that is why communication enterprises need to strengthen and improve the organization of training directly at the enterprise.

Article is written in Ukrainan


Maksymova O. S., Temchenko H. V., Bondarchuk O. M.
The Peculiarities of Logistics development in Ukraine at the Current Stage (p. 421 - 427)

The article is aimed at studying the current status of the logistics system in the Ukrainian market. Analyzing the statistical data of the logistics services market, the current status of efficiency of logistics usage in Ukraine was determined. The main components of the logistics system and the main principles of its functioning are considered. The place of Ukraine in the rating of logistics efficiency is determined according to the World Bank’s researches. The current status of transport, postal and warehousing logistics in the national market is analyzed. By means of processing of statistical data, representatives of type of services, volumes of services and tendencies of their development at the present stage are considered. It is substantiated, that increase of efficiency of logistics will allow to increase efficiency and competitiveness of domestic enterprises both in internal, and in foreign markets. Prospect for further research in this direction is definition of measures of improvement of logistics service for the services providing enterprises.

Article is written in Ukrainan


Ponomarev S. V.
The Strategic Management of Energy Companies (p. 427 - 434)

The article indicates the status and prospects of development of electric power industry of Ukraine. The necessity of application of strategic management instruments in the activity of power supply companies and power transport companies is substantiated. The results of use of methods of strategic segmentation of activity of a power supply company (regional power distribution company) are presented. Analyzing the external environment together with obtaining of reasoned conclusions as to future threats and opportunities is a necessary but not sufficient condition for the formulation of successful business and corporate strategies. The analysis of an external environment should necessarily correspond with an analysis of internal environment, and the whole strategy should be directed towards achievement of the set goals which, in turn, should provide materialization of the company’s mission.

Article is written in Ukrainan


Tiurina N. M., Shatailo O. A.
The Anti-Crisis Potential: Essential Characteristics and Structuring (p. 434 - 439)

The essence of the concept of «anti-crisis potential» is researched, the basic fundamental characteristics of this concept are defined as follows: presence of potential opportunities and ability to confront crisis developments. The content, objectives, structure of both the existing and the anti-crisis potentials of enterprise are compared. It is substantiated that potential opportunities of the anti-crisis potential can be formed by transformation, optimization of components of the available potential and adaptation of them to crisis conditions. Variants of possible transformation in the conditions of crisis of constituents of the enterprise potential into an anti-crisis potential for formation of the effective mechanism for confrontation of crisis developments are considered. The author’s own definition of the anti-crisis potential of enterprise is formulated.

Article is written in Ukrainan


Kolomiyets G. M., Melentsova O. V., Huznenkov Y. G.
The Institutional Reengineering of Risk Management in the Digital Economy (p. 440 - 446)

The comprehensive penetration of digital technologies transforms the economic system. The key to effective management is researching of new regularities of its functioning. The theoretical awareness of significant, accelerated changes necessitates the restructuring of management process in general and risk management in particular. The published updated standards ISO 31000:2018 reflect the latest factors that should be considered by an organization as a whole. At the same time, paradigmal transition to dominance of global processes over national, changes of current structure of risk-bearing factors under the influence of transition to digital economy require significant transformations of risk-management institutions – an institutional reengineering of risk management, proposal of a certain algorithm of its implementation.

Article is written in Ukrainan


Sitnicki M. W.
The Model of Strategic Management of Development of Research University (p. 447 - 452)

The article substantiates the author’s own definition of the essence of economic category of «development of research university» as a transition of the management system of research university into a new status under the influence of irreversible, focused and natural changes of technique and technology of organization of educational and scientific activity. This has allowed to put forward and substantiate the hypothesis that the greatest efficiency of development is carried out by the strategy of perfection of priority potentials and spheres of research university at the expense of additional synergistic effect. Also a new management category of «strategic control of development of research university» is introduced and an author’s own definition of it is proposed: a process of formation and implementation of strategic goals and programs to ensure the transition of research university in a new quality as a way to respond to challenges in the internal and external environment to achieve the general mission of the institution. This model provides implementation of process of strategic management and comprehensively develops perspective potentials and spheres of activity of research university. This process is described in six main stages based on the change of the management system of research university at the point of bifurcation, when the old system of research university loses the dominant role under the influence of new attractors that bring the system to a new status of quality change.

Article is written in Ukrainan


Dogadina V. Y.
The Components of Staff Management in the Sphere of Educational Services (p. 453 - 458)

The publication defines features of staff management in the sphere of educational services. The author notes that in modern conditions competitiveness of the national economy is largely determined by the level of development of educational activities. The levels of motivation of staff in the sphere of educational services are provided. It is identified that in institutions of higher education (IHE) there is an urgent need in formation of a complex system of management of career process which includes the interrelated purposes, functions, principles, structure, and staffing. A model of monitoring of development of staff is proposed, use of which allows to carry out control of process progress and to manage it. It is proved that monitoring the results of the IHE staff activity creates preconditions for efficient management not only of the effectivity of its activities, but also of the level of its competitiveness in the market of educational services.

Article is written in Ukrainan


Oriekhova A. I.
The Conceptual Foundations of Controlling in the Management of the Economic Potential of Enterprises (p. 459 - 464)

The article is aimed at a scientific substantiation of conceptual foundations of controlling in the management of the economic potential of enterprises. It is proved that the economic potential of enterprise is a complex system in terms of management, which should be reduced to managing not individual elements of the potential, but their aggregate. Therefore, there is a need to apply approaches and management methods that would meet the complexity and specificity of the enterprises’ activity. As such a means is proposed to use the controlling system, which combines the functions of accounting, analysis, control, forecasting, etc. It is underlined that the value of the conception of controlling consists in the complexity and consistency of information from different areas of the enterprises’ functioning. The conceptual foundations of controlling in the management system of the economic potential are determined, which consist in formation and organization of an interconnection between purposes, subjects and objects of controlling, its instrumentarium, information base, and economic potential in general with the aim to achieve the strategic goals of the enterprise’s development, in order to ensure a stable competitive position in the market in terms of changing environment.

Article is written in Ukrainan


Kosolapov A. F.
The Management of Sustainable Development of Enterprise: Evaluating the Level and Strategy of Change (p. 465 - 470)

The article is aimed at substantiating the theoretical foundations of management of sustainable development of enterprise, i.e.: development of an economic-mathematical model of the indicator of level of sustainable development of enterprise and definition of types of strategies of managerial influence on the internal system of enterprise in order to achieve the desired level of its sustainable development. The research is aimed at solving the current problem of providing the enterprise’s management with a scientific-practical instrumentarium for decision-making on sustainable development. The results obtained are of practical value, as they allow to quantify the level of sustainable development of enterprise on the basis of cost indicators and to systematically apply the substantiated types of strategies. The article discloses the essence of the indicator of distance to the status of sustainable development of enterprise as an criterion of evaluation of the level of its sustainable development. The conditions of both high and low levels of sustainable development of enterprise are analyzed. Four types of strategies are proposed to overcome the low level of sustainable development of enterprise: «investing in sustainable development», «making money by means of sustainable development», «saving on sustainable development», «sacrifice for the sake of sustainable development».

Article is written in Ukrainan


Mazyrenok O. R.
Classifying the External and Internal Factors of Influence on the Activity of Domestic Enterprises in the Conditions of Transformational Changes (p. 470 - 476)

The article is aimed at allocating the main external and internal factors influencing a production enterprise and their classifying in the direction of performance (positive or negative influence) in the period of transformational changes in the enterprise. The importance of classifying the factors influencing the activity of enterprise and the value of their further influence on the enterprise’s profit is substantiated. The own categorical scale of ranking connected with the internal environment of enterprise is proposed.

Article is written in Ukrainan


Touzani Tarik
The Formation of Methodical Elements of Management of the Enterprise’s Behavior in the Conditions of Non-Stationary Economy (p. 477 - 482)

The article presents the basic methodical elements which constitute the methodological basis of development of adequate managerial reactions of enterprise to disturbances of the external environment. The correctly formulated methodological apparatus will allow to effectively management of enterprises in the unstable external environment. A comparative analysis of theories (theory of development, evolutionary behavioral theories, theory of systems, systematology, theory of management, theory of active systems, theory of crises, theory of modeling, behavioral theories of modern management) is carried out, resulting in formation of elements of the theoretical basis of management of enterprise’s behavior. According to the results of the comparative analysis, the basic methodical elements of management of enterprises in the unstable environment of functioning are allocated.

Article is written in Russian


Doronina M. S., Doronin A. V.
Strategizing the Development of the Socio-Economic Potential of Enterprise: Problems and Prospects (p. 483 - 488)

The article is aimed at analyzing the theoretical-methodical prerequisites of constructive strategizing in the development of socio-economic potential of enterprise, on the results of which the basis for substantiation of the whole paradigm of this process can be created. According to the results of generalization of a considerable number of scientific works, the main directions of development of researches on the topic are defined. Among them is updating of the terminological support for this scientific direction; formation of reliable technologies of information support and quantitative-qualitative technologies of measurement and modeling of development of the socio-economic potential of enterprise; increasing attention to social aspects of strategizing the development of the socio-economic potential of enterprises. Using the interdisciplinary approach, the essence and content of the concepts of «socio-economic potential of enterprise», «strategic management», «strategizing», «strategy» and «stratagem» have been clarified. Prospect for further researches in this direction is substantiation of a picture of the world together with educational-professional support of construction of practical methods for strategizing the development of the socio-economic potential of enterprise, usage of culturodigmatic ideas and the case-study method to research unique situations.

Article is written in English


Davydova O. Y.
The Scientific Bases of Development and Formation of the Integrated Mechanism for Innovative Management of Development of Hotel and Restaurant Enterprises (p. 489 - 494)

The article is aimed at forming an integrated mechanism for innovative management of the development of hotel and restaurant enterprises in modern market conditions. An analysis of the essence of the concept of «mechanism» is carried out, the author’s own definition of the concept of «mechanism» is provided as an aggregate of measures, methods, approaches and other phenomena influencing economic relations and processes at all levels of management and contributing to the achievement of the goal of economic entities by strengthening their potential and competitiveness. An integrated mechanism of innovative management of development of hotel and restaurant enterprises has been elaborated, the purpose of which is to determine the relationship and interdependence between the components of supporting, the stages of problem solving, and mechanisms for formation of innovative activity of hotel-restaurant enterprises.

Article is written in Ukrainan


Shchetinina L. V., Rudakova S. H., Gavrylenko A. A.
Manager’s Behavior in Risk Conditions (p. 495 - 499)

The article is aimed at studying the possibilities of managing entrepreneurial risks as one of the most important components of modern management, when it is necessary to make decisions in conditions of uncertainty. Approaches to the essence of risks, their classification and nature are considered and analyzed. The necessity of risk management is substantiated that will allow not only to avoid losses, but also to get additional benefits. The peculiarities of strategic risk management are substantiated, as well as the forms of their management are provided: minimization, diversification, limitation, obtaining of additional information. It is proved that for successful risk management is necessary to observe stages of their management, and also to carry out procedures of estimating the level of risks. The efficient risk management will ensure the financial security of an enterprise in the process of its development and will make it impossible to reduce the market value of the enterprise.

Article is written in Ukrainan


Zoidze D. R.
The Benchmarking and Necessity of its Application in the System of Quality Management at the Enterprises of Pharmaceutical Industry (p. 500 - 505)

The article is aimed at researching benchmarking and the need for its application in the management of pharmaceutical enterprises. As a result of generalizing the existing approaches the content of concept of «benchmarking» is defined. It is suggested to consider benchmarking as marketing tool, used by enterprise management. The stages of development of benchmarking are researched. The approach to benchmarking types and algorithm of its application in the enterprise is systematized and generalized. It is recommended to use benchmarking as a mandatory component of the quality management system to achieve sustainable success in pharmaceutical companies. The importance of benchmarking for business entities in the pharmaceutical market is clarified. The establishment and development of the quality system in the pharmaceutical industry of Ukraine are analyzed. The aim of further research in this direction should be solving the issues that prevent the effective use of benchmarking in enterprises. A special place among them is the need to spread the practice of benchmarking among the domestic top management.

Article is written in Ukrainan


Ilchuk V. P., Shpomer T. O.
The Conceptual Approach to Formation of Marketing Complexed Harmonization Mechanism for Financial Provision of Innovative Development of Agricultural Machine-Building (p. 506 - 513)

The article is aimed at improving the conceptual foundations of evolving a marketing complexed harmonization mechanism for financial support of innovative development of agricultural machine-building. The actions to solve problems of financial provision of innovative development of agricultural machine-building are proposed. It is substantiated, that efficiency of innovative development in this sphere depends on the ability to satisfy demand for the expected innovative production by carrying out marketing researches, and demands complex development of all components of the indicated sub-branch of machine-building – production program together with technical-technological base of production. A mechanism for financial support is proposed, which will facilitate a complex innovative development of agricultural machine-building on the basis of coordination of financing volumes.

Article is written in Ukrainan


Snisarchuk I. V.
The Management of Marketing Potential of Higher Education Institutions by Means of Forming an Endowment (p. 514 - 521)

The article considers the role of endowment (sustainable fund) in the management of marketing potential of higher education institutions. The article analyzes breadth of use of endowment in Ukraine as a means of management of potential. The educational institutions, which started the practice of using endowment in the Ukrainian educational space, have been identified. The foreign experience of use and management of sustainable fund is studied. The world’s richest universities are analyzed by the extent of endowment, the welfare of universities is ranked according to their belonging to certain countries. The differences between the results of fund raising activity such as charitable aid and an endowment fund are identified, features of use of each of them are covered. Some attention is paid to the issue of outsourcing of endowment management. The scheme of management of marketing potential on the basis of establishing of a sustainable fund is developed. The necessity of formation of endowments for educational space of higher education institutions as a means of preserving competitive positions, creation of a culture of donation in Ukraine, and successful management of marketing potential is substantiated.

Article is written in Ukrainan


Prytychenko T. I., Liakh I. S.
The Psychological Techniques of Marketing Pricing and Their Impact on Consumer Behavior (p. 522 - 528)

The article is aimed at the theoretical substantiating and developing recommendations on the use of psychological techniques of pricing on the basis of a research on their influence on consumer behavior. The psychological techniques of marketing pricing are considered: the concept and the place in marketing activity are clarified. A classification of the psychological techniques of pricing depending on psychological influence (formal, meaningful) is presented. A check of psychological techniques in practice, in the current conditions of activity of domestic economic entities, is carried out. A clustering of respondents by perception of psychological techniques of price fixing is presented. The results of clustering show that consumers have a different attitude to the psychological techniques of pricing. This allows choosing of the most attractive techniques, depending on the socio-demographic characteristics of consumers.

Article is written in Ukrainan


BUSINESS INFORM №6-2018

Klymchuk M. M., Ivakhnenko I. S.
The Architectonics of Facilitation-Reflective Methodology of Motivation in the System of Energy Management of Enterprise (p. 369 - 374)

The article is aimed at formation of architectonics of facilitation-reflective methodology of motivation in the system of energy management of enterprise, which will take attention to modern organizational-managerial technologies and is built on the basis of ISO 50001 standard. In the current formations of enterprises development, there is a problem of ensuring their energy efficiency, energy independence and energy security, that it is possible to have solved through introduction of energy management on the basis of ISO 50001. As one of the important structural components of the enterprise’s energy management system we have determined the motivation of staff to energy saving. A content analysis of existing practices of energy saving management on the basis of motivation mechanisms has provided an opportunity to develop a new facilitation-reflective methodology of staff motivation to energy saving. The authors present architectonics of the facilitation-reflective methodology of staff motivation in the system of energy management of enterprise that will allow to introduce measures of energy saving by means of the production-economic system with clear regulation in accordance with ISO 50001.

Article is written in Ukrainan


Bolotova O. O.
The Methodical Approach to Determination of Conditions of Organizational-Economic Provision of Efficiency of Staff Management of Enterprise (p. 375 - 380)

The article is aimed at developing a methodical approach to determining the conditions of organizational-economic provision of efficiency of the enterprise’s staff management. Implementation of the proposed methodical approach takes place in the context of four stages. The article substantiates importance of using an alternative approach to determining the level of economic and organizational components of providing the efficiency of staff management, based on simultaneous estimation of a set of classification characteristics using the method of expert estimations, i.e.: sociological examination. Application of this approach will help to determine the priority directions of the enterprise development in the sphere of staff management, to ensure timeliness and effectiveness of managerial decision-making on personnel, to ensure increase in quality of management processes.

Article is written in Ukrainan


Pashkevych M. S., Driha O. P.
Substantiating the Work Time of Project Managers as a Base of Reapportionment of the General Undistributed Costs in the Project-Oriented Calculation of Managerial Accounting (p. 381 - 386)

The article is aimed at substantiating the work time of project teams’ managers as a base for reapportionment of the total undistributed costs between separate projects of social, ecological and economic orientation, in the project-oriented calculation of costs. This is related to solution of the current problem of accounting-information provision of management of sustainable enterprise development on the basis of cost approach. The article analyzes the traditional approaches to calculation of costs and the approach of project-oriented cost calculation, in which the costs of projects of social, economic and environmental activity of the enterprise are proposed to be included into direct costs, currently included in the expenditure period, and the total undistributed costs, which are now also included in the expenditure period. As a base for the reapportionment of total undistributed costs between projects, it is proposed to use the work time fund of the project team managers and it is substantiated that this indicator is the driver of the growth of costs for the preparation, implementation and completion of projects.

Article is written in Ukrainan


Shchepkina N. M.
The Peculiarities of Management of the Personnel Potential of a Modern Organization (p. 387 - 392)

The article is aimed at generalizing the results of researches on peculiarities of management of HR potential of a modern organization. It is identified that the main priority of employers is the potential of an applicant for a position. Observance of basic principles of formation of human potential in Ukraine does not correspond to the practice of the EU, though. The main components of the employees’ potential are identified as: motivation, curiosity, insight, ability to persuade, and determination. The factors providing a sense of belonging to the collective, and also concerning a role of the leader in a modern organization, are formulated. The options for selecting potential candidates for positions by determining their potential are provided. The indicators characterizing quantitative estimation of consequences of management of personnel potential at enterprises are analyzed. Prospects for further researches in this direction are studying of technologies of creation an atmosphere of creativity in collective, and also formation of basic principles of corporate management.

Article is written in Russian


Lysytsia N. M., Bielikova N. V., Martynenko M. V.
Peculiarities of Branding as an Instrument of Strategizing the Socio-Economic Development of Territories (p. 393 - 400)

The article is concerned with features of branding in strategizing of the socio-economic development of territories. The essence and features of using the basic elements of branding in the semantic field of strategizing the socio-economic development of territories are disclosed; an analysis of use of elements of branding in strategies of the socio-economic development of cities and regions of different world countries is carried out; a logical scheme of adaptation of branding to the needs of strategizing the socio-economic development of territories is proposed; a focus-group interview with the inhabitants of Kharkiv is conducted; the potential content («key vocabulary») for strategizing the development priorities of Kharkiv is suggested. The «key vocabulary», according to the results of the survey of residents of Kharkiv, include: active lifestyle, innovativeness; pride, care, confidence, purposefulness, joy, serenity, brightness, hope; development, dynamism, professional and personal self-realization; developed infrastructure, history and culture, architectural monuments, parks, wide streets.

Article is written in Ukrainan


Zhehus O. V.
The Methodology and Results of Diagnostics of Marketing Activity of Higher Educational Institutions in Ukraine (p. 400 - 407)

The article presents the author’s own methodology of diagnostics of marketing activity of higher education institutions, including the developed structural-logical scheme of preparation and carrying out, in the basis of which lays the method of morphological analysis and scoring estimations. Using the presented methodology, a deep and constructive analysis of performance characteristics of marketing activity of higher education institutions along with the subsystems of marketing was carried out, information was obtained to determine initial conditions and to develop appropriate management decisions to improve it. According to the results of the carried out analysis, the national experience of marketing activity of higher education institutions is generalized, defining its level, as well as its peculiarities and problems.

Article is written in Ukrainan


BUSINESS INFORM №7-2018

Berezina S. B.
The Factors and Mechanisms for Formation of Social Risks of Behavioral Type (p. 264 - 272)

The article is aimed at disclosing the essence of factors, prerequisites and mechanisms of occurrence of social risks of behavioral type. It has been determined that the internal factors influencing the risks of behavioral type are intra-personal (individual features of personality caused by its heredity, development, training and upbringing) and motives (the conscious urge to actions caused by the desire to achieve a particular goal). The external factors include: quality of life of individual, people, population, etc.; social factors (living conditions, family, level of education and culture, social policy, media influence, morality and traditions of society); economic factors (standard of living, material security, employment); politico-legal factors (political structure, norms of legal system, social-legal policy, wars, conflicts), as well as global factors based on erasing of borders in various aspects of life of mankind, generating social Inequality. Determination of factors and mechanisms of their influence on behavioral risks will allow to thoroughly approach to the problem of management of social risks, to create effective system of methods directed on their prevention, reduction of probability of their occurrence and anticipating the negative consequences of their oncoming.

Article is written in Ukrainan


Doroshuk G. A., Gratsiotova G. O.
The Integral Evaluation of the Efficiency of Management of Changes in Enterprise (p. 273 - 279)

The article is aimed at researching approaches and instruments to evaluate the efficiency of management of changes in enterprise. The concept of management of efficiency of changes is analyzed; three approaches to research the efficiency of changes are allocated – target, system and selective; a classification of types of management of efficiency of changes together with the system of evaluation of management of efficiency of changes is proposed. The basic methods of evaluation of efficiency of management of changes are considered. Indicators of efficiency of management of changes are systematized. It is proposed to use the integrated indicator of evaluation of efficiency of management of changes as the most convenient.

Article is written in Ukrainan


Meshkova N. L., Shchepkina N. M.
The Modern Problems of Management of Business Activity of Industrial Enterprise (p. 280 - 284)

The article is aimed at improving the process of management of business activity of an industrial enterprise on the basis of substantiation of tasks, functions and principles of business activity management. The article considers the issues related to the development of elimination of problems of business activity management. The subject of research is the approach to the management of business activity of an industrial enterprise. As result of research, different approaches to management of business activity of an industrial enterprise are researched, their strengths and weaknesses are identified. The main disadvantage of the researched methodologies is insufficient study of the issues of effective management of business activity of an industrial enterprise. It is proposed to improve the management of business activity of an industrial enterprise on the basis of substantiating tasks, functions, and principles of management.

Article is written in Russian


Yaremko A. D.
The Economic Identification of the Enterprise’s Anti-Crisis Potential (p. 285 - 291)

The article substantiates the content and place of the concept of «anti-crisis potential of enterprise» in the system of economic concepts through the substantiation of its distinctive features and essential content, which allows to identify and to form on this basis managerial decisions, adequate to peculiar situations. This will enable the indicated concept to be integrated into the current system of managerial decisions by means of procedural approaches and road maps. The definitions of the concept of «anti-crisis potential» are analyzed, a group of financially oriented concepts and processes is formed, which focus on financial stabilization of enterprises’ activity. The author defines the possibility of existence of the concept of «anti-crisis potential of enterprise» in the system of strategic management due to independence of the object of research, its characteristics and specific methods of research, which constitutes a basis for development of certain stages of its study and introduction in the managerial decisions. Prospect for further researches is formation of stages of accumulation and materialization of anti-crisis potential of enterprise, and also their introduction in the managerial decision-making.

Article is written in Ukrainan


, Laptiev V. I.
The Conceptual Provisions of Formation of a Problem-Oriented System of Human Resources Management (p. 292 - 297)

The article is aimed at substantiating the conceptual provisions, theoretical basis, principles, approaches to the formation of problem-oriented system of human resources management in the context of ensuring a decent standard of living in the country and achieving of socio-economic development at macro-, meso and micro-levels. The conceptual provisions on formation of problem-oriented system of human resources management are proposed. As a theoretical basis the theories of systems, synergy, paradigm of human resources management are defined, which, in turn, be integrated into the principles of problem-oriented management of human resources. The approaches to formation of problem-oriented system of human resources management are defined as follows: systemic, situational, problem-oriented, complex.

Article is written in Ukrainan


Iziumtseva N. V., Keiler E. E.
The Strategy of Organizational Changes Implementation (p. 297 - 301)

The article is aimed at researching the basic strategies of management of organizational changes of enterprise and substantiating changes in the context of the most actual stages of their conducting, and also studying of foreign experience as to implementation of organizational changes in enterprises. However, despite the lack of developed methodological approaches to evaluate the efficiency of the conducted organizational changes, it is clear that the enterprise, which does not develop a strategy of organizational changes, jeopardizes its own strategy in the market conditions of functioning. It has been determined that, under current conditions, for most enterprises in industrialized countries, a strategy of organizational changes is linked to the transition to networked organizational structures, which reflect the links between elements of the external and internal environment.

Article is written in Ukrainan


Suslov O. P., Galitsyna O. V., Samchenko N. K.
Information Base of Formation of Alternative Variants of Management Decisions (p. 302 - 307)

The article describes the procedures for identification of the main problem, structuring and analyzing of problems of an organizational system in order to create an information base of the process of forming alternative managerial decisions. This base is a prerequisite for the selection of an optimal management solution aimed at solving the problem that arose under the influence of disturbing factors of the external and internal environment of the functioning of the organizational system and cause a violation of its equilibrium status. To identify the main problem of the organizational system, monitoring of its status is built, which includes the following stages: formation of the objective and an information base; analysis and evaluation of the current status of the organizational system; situational analysis of the problem development; diagnostics of the status of the organizational system at the end of the specified period; report on the monitoring results. To structure the problems, the «problem matrix» method is used in conjunction with the plotting of the problem-oriented graph. Possible methods of analysis of the generated problems are characterized.

Article is written in Ukrainan


Nazarova K. O., Hotsuliak V. D.
The Accounting System of the Enterprise’s Business Partnership: the Marketing Approach (p. 308 - 313)

The article discloses the relevance, problems and needs of the accounting system of business partnership of enterprise. The marketing approach to formation of the accounting system of business partnership is presented. The relevance and necessity of an innovative approach to the business partnership of enterprise is proved. The connection of business partnership with its accounting system and marketing is covered. The classification of marketing services which is the basis of marketing approach is presented. The problems and conflicts observed in the current accountance system, which in turn distort the accounting information generated for the users’ needs, are disclosed. The contradictions in the theory and practice of marketing and accounting, which do not allow to obtain objective information about the efficiency of both marketing in general and a separate marketing service, are substantiated. The correlations and contradictions between marketing costs and sales costs are disclosed. The measures as to optimization of the accounting information according to requirements of the business partnership of enterprise are suggested.

Article is written in Ukrainan


Bilorus T. V., Firsova S. G.
The Organizational Support for the Formation and Development of an Employer’s Brand (p. 314 - 326)

The article is aimed at developing applied aspects of the process of organizational support to attract internal and external resources of formation and development of the employer’s brand using the instrumentarium of multicriteria analysis. The article considers attributes of potential employer for candidates for positions and value offers of the leading world companies, current and prospective purposes of employer’s branding in leading companies of the world, peculiarities of functioning of labor market in Ukraine, the key factors of attractiveness of employers, the needs of employees and the extent of their satisfaction with employers. The system of criteria is formed and the most expedient alternatives for the companies in terms of attraction of internal and external resources for formation of the employer’s brand are allocated. Prospects for further researches in this direction are analyzing of the basic metrics of the projects of companies-outsourcers on formation and promotion of the brand of employer of the companies of customers, schematizing the decision making process concerning reasonable selection of companies of outsourcers and formation of such a system of criteria for the implementation of the choice, which includes the requirements for both the company-outsourcer and the future project.

Article is written in Ukrainan


Sakovska O. M.
Determining Efficiency of Advertising and Marketing Measures on Promotion of a Tourism Product at the Regional Level (p. 327 - 335)

The article analyzes the methodology of determining the efficiency of advertising and marketing activities on promotion of tourism product at the regional level on the example of sanatorium-resort establishments of Odessa region of the tourist-recreational complex of the Southern region of Ukraine. The modern tendencies of formation of the methodology of promotion of tourism product and development of tourism region are researched. An innovative form of estimation of efficiency of advertising-marketing activity is proposed and practical recommendations on increase of efficiency of promotion of tourism product at the regional level are developed with use of the indicators of promotion system and the coefficient of efficiency of advertising activity. The costs for advertising events concerning promotion of sanatorium-resort services in the tourism market of Odessa region are studied. Indicators of efficiency of advertising-marketing activity at the regional level are calculated. The main tendencies of dynamics of tourist streams of the Odessa region are analyzed. The scientific novelty of the research is determining the factors influencing the efficiency of promotion of a tourism product and developing a system of indicators of efficiency of tourism product promotion at the regional level.

Article is written in Ukrainan


BUSINESS INFORM №8-2018

Mushynskyi B. M.
The Conception of Business Continuity Management: Theoretical and Applied Aspects (p. 185 - 190)

The article is aimed at analyzing all components of the process of business continuity management (BCM) and crisis management, and identifying ways of its practical implementation. This article defines the basic elements of working with Continuity Plans, and allocates the main errors that should be addressed to specialists when introducing the BCM. The research showed that business continuity management ensures the consolidation of all the measures applied at the enterprise in a holistic, adequate towards real threats as well as managed complex, allowing the company to continuously provide services, to avoid impact of emergency situations on the activity and minimize possible damage. The importance of differentiation of Crisis management in a separate integrated direction with its standards and Plans is displayed. This complex consists of many components that must be implemented in the company to ensure the continuity of service delivery and production of products. The author describes each stage with reference to real problems of application and to the best world practices, also mentioning the points, on which it is necessary to pay attention at realization of program of introduction of the BCM.

Article is written in Ukrainan


Doroshuk G. A., Gratsiotova G. O.
The Formation and Evaluation of the Potential of Strategic Changes at Enterprise (p. 191 - 197)

The points of view of various domestic scholars concerning the definition of the term of «change» are considered, the concepts of the enterprise potential, potential of changes and potential of strategic changes at enterprise are analyzed. Necessity of formation of potential of strategic changes as a basis of development of enterprise is substantiated. A classification of types of potential of strategic changes depending on the methods of changes is suggested, methods for evaluating the potential of strategic changes are considered. A conceptual scheme of formation of strategic changes potential is elaborated, which defines: types of potential of strategic changes, methods and models of evaluation of potential of strategic changes, stages of formation and instruments for development of potential of strategic changes. The potential of strategic changes is the basis of materialization of enterprise’s ability as to development and is considered as an aggregate of possibilities for transition of the enterprise from the current status to a qualitatively new one, that is provided by using material, financial, innovative, informational, human, organizational resources.

Article is written in Ukrainan


Chernobay L. I., Duma O. I.
The Theoretical Foundations of Efficiency of Enterprise Management (p. 198 - 204)

The scientific article is aimed at researching the essence and semantic boundaries of the concept of «efficiency of enterprise management». The scientific article is an element of the research of mechanisms for evaluation of efficiency of enterprise management. The definitions of «efficiency», «management», «effect», «effectiveness», proposed by various scholars, are analyzed. In the process of research interrelation of such qualitative characteristics of management as effectiveness, effect and efficiency is determined. The boundaries of each studied concept are substantiated, and the mutual influence between them in the process of management is defined. The author’s own vision of the essence of enterprise management, efficiency of management of enterprise is submitted, and the essential content of the management concept is suggested.

Article is written in Ukrainan


Petrova I. L., Vintsi Joe Rosvelt
The Peculiarities of Creating a Set of Competitiveness Strategies within the Framework of Ensuring Economic Security of Enterprise (p. 205 - 211)

The article has identified the relationship between competitiveness and economic security of an enterprise. The research has proved that ensuring of the necessary (optimal) level of economic security of business units can be obtained only within the framework of development and implementation of a set of competitiveness strategies. The paper allocates main features of creating a set of competitiveness strategies within the framework of ensuring economic security of enterprise, which include the aim, tasks, principles, and the procedure of creating both a distinct competitiveness strategy and the complete set of such strategies. Based on the critical research of scientific works by Ukrainian researchers, improved procedures of creating both a distinct competitiveness strategy and a set of competitiveness strategies for Ukrainian enterprises have been suggested for implementation. On the example of agroholdings of Ukraine the influence of different competitiveness strategies on ensuring of desirable level of economic security is disclosed.

Article is written in Ukrainan


Ovcharuk V. V.
The Typology of Administration Systems in the Management of Enterprises in View of the European Integration Processes (p. 211 - 216)

The article evolves the typology of administration systems in the management of enterprises in view of the European integration processes, providing systematization of their kinds by the number of existing (content, space-time characteristic, peculiarities of formation, integrity level, etc.) and the new characteristics (nature of goals, level of individualization, source of origin, level of formalization, source of the arising need to build and use). According to results of the carried out researches it is suggested to consider such kinds of administration systems in terms of the management of enterprises in view of the European integration processes. It is concluded that there is a variety of administration systems in the management of enterprises in view of the European integration processes. The choice of this or that kind is determined by the set objectives in the analyzed sphere, as well as by the resource provision available. In any case, administration systems are a variation of systems in general with their inherent quantitative parameters and qualitative characteristics, which are determined by numerous factors of internal and external environment of functioning, diagnosis of which should be the prospect of further research in this direction.

Article is written in Ukrainan


Otenko V. I., Doronin S. A.
The Organizational Support of Formation of Professional Teams of Management Staff with the Help of Socionics (p. 217 - 224)

The article is aimed at defining possibilities and ways of using socionics to diagnose the prerequisites for the association of employees of the departments of enterprise management system with unique personal perception of working situations in a unique team, capable to react professionally and mobileally to various non-standard events in the working process. According to the results of system analysis and generalization of scientific works, the article provides a definition of personality as a totality of original social properties of individual, which are manifested in the behavior, communication, professional activity, capability to contribute to the formation of a collective workforce. The essence and the content of various organizational forms of labor cooperation are analyzed, substantiating the relevance of being guided in the course of research of professional mobility of management personnel by its cooperation activity in the form of a team. On the example of specific teams with the use of technologies of socionics the algorithm of building the organizational support of formation of mobile teams of management staff has been implemented. Further researches is expedient to concentrate on substantiation of methodical maintenance of the system of educational measures for development of professional mobility of managerial teams.

Article is written in Ukrainan


Kuzma K. V.
The Formation of Management Reports on Commission Operations of Enterprise (p. 225 - 229)

The article researches the essence of the concept of "managerial reporting " in the works of both domestic and foreign scholars. It is defined that among the scholars there is no unambiguous opinion as to the reporting for needs of operational management of enterprise, which carries out commission operations. The author’s own definition of the concept of "managerial reporting at the enterprises carrying out commission operations" is suggested. The formation of managerial reporting at the enterprises carrying out commission operations is examined. It is proved that the formation of information in the managerial reporting depends on the level of management at the enterprise, which carries out commission operations. The author allocates the main criteria on which the efficiency of managerial reporting should be assessed. The directions that are necessary to direct activity of an enterprise with commission operations for increase of efficiency of managerial reporting are proposed.

Article is written in Ukrainan


Zharska I. O., Kalina M. V.
Developing the Logistics Outsourcing in Ukraine: Improving the Efficiency of Transport Intermediaries in the Odesa Market (p. 230 - 235)

The article is aimed at analyzing the activities of transport intermediaries in the Odesa market, systematizing the main problems of their activities and determining the most effective ways of further development. The results of a marketing study on the quality level of services of the transport intermediaries, presented in the Odesa market are presented. In the course of the study with the help of a 5-point scale the activity of 35 companies-carriers was analyzed. For conducting the rating of intermediaries, the expert method of assessment on the basis of 6 indicators was used: «Technical characteristics», «Reliability», «Quality», «Speed of delivery», «Prices», «Autopark». A detailed assessment scale was developed for each indicator. According to results of the study on the market of transport intermediaries of Odesa, six main problems were identified and ways of their solution were submitted. It is determined, that first of all an increase of efficiency as to activity of transport intermediaries and quality of provided services is connected with more intensive use of modern information systems and technologies along with introduction of new systems of staff motivation.

Article is written in Ukrainan


Bolotova O. O.
Identifying the Reserves for Improving the Efficiency of Staff Management at Enterprises (p. 236 - 240)

The information-methodical support on identification of reserves of increase of efficiency of staff management at industrial enterprises is developed, including formation of system of regression models for search of latent regularities. The following phasing of the process of monitoring the formation, use and capitalization of the synthesized capital is proposed: preparatory stage – formulation of the purpose of monitoring, definition of the monitoring objects, formation of an expert group, definition of terms for monitoring, and development of instrumentarium of the monitoring procedures; main stage – carrying out periodic measurements of the monitoring objects, implementation of correctional measures; final stage – analysis and coverage of the monitoring results according to the selected indicators; forecasting of use and capitalization of the synthesized capital. Implementation of the proposed measures will help to define weaknesses and identify strengths that can be taken into consideration in the formation of recommendations as to enhancement of performance of managerial functions in order to ensure the efficiency of staff management.

Article is written in Ukrainan


Vyshnevska K. V.
The Strategic Modeling of Adaptation in the Postindustrial Conditions of Enterprise’s Activity (p. 241 - 246)

The scientific article is concerned with the problem of definition of the specificity of adaptation, acquired in the postindustrial conditions of activity of enterprise. The postindustrial context is characterized by redistribution of the priority of the production factors in favor of information and knowledge, which, coupled with the new technologies and creative nature of the activity, necessitate the formation of new organizational dominants, reflected in the ability to use knowledge. Under such conditions, the driving forces of business development are not so much financial resources, but their combination with ideas, that is, development of not only the markets of capital and labor, but the markets of talents, which are capable to accept and materialize unique business development strategies. On the basis of combination of the theory of organizational changes and the strategy the interrelation of levels of complexity of the environment situation with levels of the strategic process has been argued, which has provided to form models of situational, strategic and scenario adaptation, the distinctive specific features of which constitute the basis for determining the appropriate ways and mechanisms for adaptive reactions. The difference of models according to certain characteristics determines the modern specificity and variety of adaptation under the postindustrial conditions of activity of enterprise and discloses its essence in the object aspect.

Article is written in Ukrainan


Gryn E. L.
Creating the Cognitive Scheme of the Essence of Resistance to Organizational Changes at Enterprise (p. 247 - 252)

The article is aimed at detailed analyzing of the content of the concept of «resistance to organizational changes» and building a cognitive scheme of its essence. The importance of research on approaches to determination of resistance to changes, classification of resistance to changes and reasons of occurrence of resistance to changes at enterprise is substantiated for construction of a schematic interpretation structure of this concept. The author defines three basic approaches to the essence of the concept of resistance to organizational changes – psychological, behavioral and managerial, which are substantiated by the morphological analysis. A classification of types of resistance to organizational changes is suggested, the formation of which is based on such criteria as: form of manifestation (open, latent); force of Influence (strong, appreciable, insignificant); level of occurrence (system, group, individual); sphere of occurrence (psychological, logical); duration of existence (situational, long-term). The possible causes of occurrence of resistance to organizational changes, generalized by the following groups of factors: organizational, managerial, resource, socio-psychological, motivational, are analyzed in detail.

Article is written in Ukrainan


Razinkova M. Y.
The Modern Marketing Tendencies and Approaches to the Provision of Tourist Services (p. 253 - 257)

The article is aimed at clarifying the modern marketing tendencies and approaches to the provision of tourist services. The modern marketing trends and approaches in the sphere of tourist services are disclosed. The innovative conceptions of tourism marketing are described, including: assimilation of tourism marketing and marketing of service sphere, that is caused by existence of kinship traits; orientation of tourism marketing towards demand, that is towards needs and wishes of clients; a greater degree of communication between the tourism marketing at the macro and micro Levels. The cases of introduction of marketing types by tourism operators are displayed, a model of implementation of marketing programs of tourism operator during the life cycle is provided. It is determined, that the modern tendencies of tourism marketing can include: changes in behavior of consumers of tourist services, among which should be allocated individualization of demand, ecologization in terms of thinking, change of frequency and duration of travels; spreading of marketing of relation with clientele; inseparability of the modern tourism enterprise from e-marketing; computerization and technologization of tourism business; at the national level there is not enough efficient marketing in terms of tourism promotion in Ukraine, as well as regression of demand for tourist services.

Article is written in Ukrainan


Kurochkina I. G.
The Features of Development of Territorial Marketing in the Conditions of Digital Economy (p. 258 - 263)

The article is aimed at studying the features of developing the territorial marketing in the conditions of global digitalization. The transformation of the digital space encompassed almost all aspects of human life, society and the State. The expansion of the information society, the active growth of the electronic economy, and the intensification of the information globalization processes, which are caused by the development of digital space, require completely new approaches to management, including in the sphere of territorial marketing. The considered main tasks of territorial marketing in digital space will facilitate a significant promotion of the territorial brand together with an active formation of the region image. In order to achieve competitive advantages in digital space, it has been suggested to use the basic innovative instruments such as: crowdsourcing, digital advertising, SMM-marketing, digital maps. This will have a positive effect resulting from the reducing of transaction costs. It is indicated that the current period of development of territorial marketing is a time of new opportunities and prospects for development of territories on the basis of active use of information technologies and innovative marketing instruments of online promotion of territorial brands and based on the latest digital marketing technologies.

Article is written in Ukrainan


Murenets I. H.
The Technology of Introducing the Methodical Support of Quality of Management at Industrial Enterprises (p. 263 - 268)

The scientific-methodical approach to support of quality of management at industrial enterprises is considered, which is contingent upon constant changes of external environment and allows to optimize activity of enterprise as a whole that will provide the enterprise with obtaining additional profit, which can be directed to further development of entrepreneurial activity. The scientific results obtained in the process of research process in the aggregate solve the important scientific task on support of quality of management at industrial enterprises, namely: improvement of technology of implementation of methodical support of quality of management at industrial enterprises, differing from the existing ones by logic and content of internal components of quality of management at the expense of harmonization of production, marketing, financial, innovative-investment, logistics, personnel activities of the enterprise, as well as determination of the level of influence of factors of external environment on the basis of the global competitiveness Index, which allows to make operational decisions regarding the quality of management at industrial enterprises.

Article is written in Ukrainan


Laptiev V. I.
The Methodical Provision of Evaluating the Effectiveness of Human Resources Management (p. 269 - 274)

The article is concerned with the current issue of research on effectiveness of the existing methods for management of human resources. The article is aimed at substantiating stages, principles, methods, approaches to evaluation of tendencies of development of human resources and the status of system of their management in the context of definition of advantages and problems in the human resources management on macro-, meso-, micro-levels and elaboration of directions for providing an effective mechanism for the human resources management on the basis of a problem-oriented approach. The methodical provision of evaluating the effectiveness of human resources management is developed on the basis of problem-oriented approach. The author suggests several constituents of integral evaluation of the effectiveness of human resources management system on the basis of problem-oriented approach, including motivational constituent of evaluation of human resources; the component of «movement of human resources»; the component of social security, and the innovative component.

Article is written in Ukrainan


BUSINESS INFORM №9-2018

Zubkova A. B., Maihurova D. S., Misiunia R. M.
The Industry 4.0: Competition between Business Models – the New Essence of Competitiveness (p. 201 - 211)

The article is aimed at substantiating the impact of the enterprise’s business model on its competitiveness. In view of the lack of objective importance of the technology itself, it is necessary to determine how the business model through commercialization allows disclosing of the latent value of innovation and proving the company’s ability to compete in the market, using a sustainable business model. Both analysis and generalization of the previous developments in the definition of efficiency of business models and indicators of enterprise competitiveness allowed to allocate 18 metrics. On the basis of data of 10 leading high-tech companies of the world, factorial and correlation analyses on the defined metrics were carried out. The result of the research is allocation of key components of business models that directly impact competitiveness of enterprise. It has been determined that companies that build their business models based on research and development of innovation products with sustainable marketing support of such actions have the best indicators of competitiveness, especially in long-term period. However, in the short term such companies also have a competitive advantage in terms of financial indicators and market share.

Article is written in Ukrainan


Bolotina E. V., Fomichenko I. P., Shashko V. O.
The Managerial Technologies of Communicative Management (p. 212 - 219)

A competent building of communications with authorities, and later analysis of communicative technologies, allow to get a qualitative competitive advantage in the modern market, where the struggle for each client is conducted at the micro-economic level. This article is concerned with analyzing of approaches to definition of the concept of «Government Relations» and consideration of GR as a specific form of communicative management, which is now often used by corporate structures in the political aspects of their activities. The authors of the article consider the main types of GR-management communications, which are based on a certain program of actions and are aimed at creation and maintenance of favorable relations with public authorities. The attention is drawn to the fact that GR and PR technologies are insufficiently worked out at the theoretical level, the following number of problems is allocated: distrust of the population towards powers; secrecy of information and lack of necessary explanatory work; weak organizational structure; poorly established public relations; lack of funding. As part of the analysis of the implementation of Government Relations by the authorities, the authors consider the fundamental aspects of the non-institutional structures of public authority on the example of lobbyism.

Article is written in Ukrainan


Gusarina N. V.
The Competence-Based Model of Readiness of Enterprises for Innovation Activity (p. 220 - 225)

The article is aimed at studying the factors of competence development in the system of management of innovation activity and economic growth of enterprises. The structuring of the basic provisions of the system of staff competency acquisition is considered; views on interactions of the basic knowledge management units are systematized; new directions of components of staff knowledge expansion are defined. It is proved, that at achievement of competences the used information should be not various, but strictly deterministic. The degree of readiness of enterprises for introduction of innovations depends on how the organization of innovative activity is carried out. Prospects for further research are evaluating the necessary volumes of input information to build predictive values of indicators of dynamic series of economic growth. Further development can facilitate an increase of innovation activity of enterprises in conditions of uncertainty.

Article is written in Ukrainan


Gryn E. L.
The Scientific-Theoretical Essence of Organizational Changes at Enterprise (p. 226 - 232)

A generalization of existing approaches to understanding of the concept of «organizational changes» is made. Influence of factors of external and internal environment on occurrence of changes is substantiated. The evolutionary nature of organizational changes and their immanence in the enterprise activity are considered, which induces to introduction of the methodology of changes management at each enterprise. A morphological decomposition of the studied concept is presented according to the following components: essence, content (changing object), manifestation (result). On the basis of generalization, the author presents the definition of organizational changes as the process of transition of enterprise to another status, parameters of which depend on the current status, that determines procedures, methods and means of their implementation.

Article is written in Ukrainan


Chmyr T. S.
Using the Situational Analysis Methods to Diagnose the Level of Financial Security of Enterprise (p. 232 - 237)

The article is aimed at studying the approaches to defining the concept of «diagnostics of financial security of enterprise», its goals and objectives; substantiating the relevance of using the situational analysis methods for diagnostics of level of financial security of enterprise in conditions of constant change of factors of external and internal environment in terms of the enterprise’s functioning. An interpretation of the concept of «diagnostics of financial security of enterprise» is suggested. The purpose of diagnostics of financial security of enterprise, also its tasks and principles of implementation are defined. Relevance of application of methods of analysis of internal and external environment of organization (methods of situational Analysis: SWOT-Analysis, SNW-analysis, PEST-analysis) for the purposes of diagnostics of financial security of enterprise is substantiated. It is concluded that situational analysis allows to see a picture of the real situation at enterprise; identifies current problems and crises that threaten its development together with the opportunities, using of which would lead to a positive outcome; is a reliable basis for development of measures of protection of business entity from the identified threats.

Article is written in Ukrainan


Levytska I. V., Klymchuk A. O.
The Mechanism of Formation of Competitiveness of Hotel Enterprises (p. 238 - 246)

The article is aimed at theoretical substantiating, developing of methodical provisions and scientific-practical recommendations on improvement of the mechanism of formation of competitiveness of hotel enterprises. Using results of the carried out researches, tha authors improve the mechanism of formation of competitiveness of hotel enterprises which unites contents and order of implementation of processes of organizational-managerial and economic nature, methodical support of realization of the resource support, directed on increase of competitiveness, quality and development of service culture. The internal organizational-managerial mechanism of formation of competitiveness of hotel enterprises, directed towards performance of managerial functions on increase of quality of hotel services, is improved. Also an internal economic mechanism is developed, which provides for the regulation of the main subsystems of the hotel structure by means of methods and levers (competitive advantages), which helps to increase the competitive ability of hotel enterprises in terms of developing quality strategies for hotel products. It is concluded that among the directions of further research in the field of economics and management of the national economy it is necessary to allocate the development of mechanisms of competitiveness management of hotel enterprises, as well as strategies to increase competitiveness of the hotel industry in Ukraine.

Article is written in Ukrainan


Kozhanova Y. P., Sierikova T. M.
The Directions of Improvement of Strategic Planning at the Regional Level (p. 247 - 252)

In modern conditions of dynamic development of socio-economic processes on the world level, the role of strategic planning increases. Complication of the problems that are to be solved, rapid change of factors of external environment, considerable cost of resources as to their solving - all this demands careful development of decisions for the future. The article is aimed at defining the essence and principles of strategic planning of regions development along with directions of its further improvement. The essence of strategic planning of development of regions is considered, the authors’ own vision of its definition is proposed. Principles of strategic planning of regional development are indicated. A list of general planning principles is provided and emphasis is placed on the principles inherent in strategic planning of regional development. The proposed principles provide an opportunity to respond proactively to possible threats and develop alternative plans. It is emphasized that in modern conditions it becomes impossible to develop effective strategic plans without observing the principles of alternative, adaptability, flexibility of planning. A further emphasis is also placed on the need to apply a partnership approach to the development of plans, which brings together the interests of the State, the region, and the public. The main advantages of strategic planning of regional development and shortcomings of the practice of their development and implementation in our country are provided.

Article is written in Ukrainan


Martynenko O. O., Shuba M. V.
The International Experience in the Use of Franchising as an Efficient Model of Business Expansion (p. 253 - 258)

The article is aimed at defining the current status of franchising development in different world countries as a model of expansion of existing business. The essence of franchising is considered as a form of business organization on the example of mechanism for application of its individual types. The most common classification is the division of franchising into such varieties as business franchising and traditional, or marketable, franchising. The dynamics of growth of the number of franchising institutions in the world and the branch structure of international franchising are researched. The US franchise market is analyzed. It is determined that the use of franchising model at the international level is a competitive advantage for U.S. exports. The authors explore the market of franchising of the leading exporting countries in this field – Germany and Great Britain.

Article is written in Ukrainan


Chernoivanova H. S.
The Organizational Provision of Management of the Enterprise’s Innovation Component: Building and Structural Analysis (p. 259 - 264)

The article is aimed at substantiating and developing a theoretical-methodological approach to the building of organizational provision and its structural analysis in management of the innovation component of enterprise. One of the most important components in the management of innovations and innovation activity is an organizational provision. Therefore, the article analyzes elements of this provision subsystem. Conceptual provisions of building an organizational provision in the structure of mechanism for management of innovation component of enterprise on the basis of modern management paradigm are suggested; approaches to the essence of the organizational mechanism and its constituents are analyzed; the author’s own interpretation of the category of «organizational provision» is presented. Elements of organizational provision in the structure of the mechanism for management of the innovation component are defined; approach to structural analyzing of organizational provision of management of the innovation component of enterprise is substantiated; set of instruments of the organizational component of provision of management of the innovation component of enterprise is ordered.

Article is written in Ukrainan


Saliuk A. P., Kholodnyi H. O.
The Formation of the Company’s Brand: Factors of Influence and Peculiarities (p. 265 - 271)

The article considers issues of formation of brand of enterprise through the prism of defining the factors influencing this process. The emphasis is placed on the consumer, which is the main goal and around which the marketing strategy concerning the brand is to be built. The branding factors are systematized in two groups: those that are directly dependent on enterprise (subjective), and those on which it can not affect (objective). The general and concrete weight of each of these factors in the process of evolution of a trade mark is defined. The irrational loyalty, which is the result of synergy of subjective-objective factors and represents a weighty element of this system, influencing the consumer’s adherence to a brand, even in crisis periods, is separately indicated. According to the results of the analysis, the optimal set of the main factors is determined and the necessity of increased attention to them by the companies-owners of brands or those who aspire to this status world-wide and, specially, in Ukraine is noted.

Article is written in Ukrainan


Natorina A. O.
The Marketing Commodity Policy of Online-Retailers: Characterization and Trajectories of Development (p. 272 - 277)

The article is aimed at identifying the characteristics of marketing commodity policy of online-retailers on the basis of scientific and methodical approach (clustering), based on the estimates of online buyers, as well as developing proposals as to trajectory of development of marketing commodity policy of online retailers. The automation of calculations was carried out using the software packages «StatSoft Statistica» and «SPSS Statistics». The online customer survey is based on the use of the Google Forms online service. As a result of research, characteristics of marketing commodity policy of online retailers are determined and possible trajectories of development with descriptions in accordance with a certain characterization are suggested. Implementation of the developed offers will allow online-retailers to satisfy ad maximum the needs and preferences of online buyers in the Internet space, including by means of updating the product portfolio.

Article is written in Ukrainan


BUSINESS INFORM №10-2018

Salyga K. S., Gutsalyuk A. M.
The Resource-Competence Paradigm of Organization of Management of Corporate Integration Processes in Joint-Stock Companies (p. 369 - 376)

The article presents conceptual provisions concerning the management of corporate integration development of joint-stock companies, based on the authors’ hypothesis as to consideration of integration as some regular process, described in terms of the conception of increasing returns. The application of resource-competence and system-complementary approaches to the management of corporate integration development of joint-stock companies is proposed. The authors propose introduction of an aggregate of corporate mechanisms for integration management, interaction between which is described with the help of the structural-functional instrumentarium for modeling of complex systems. The key importance of ensuring a balanced distribution of corporate control for successful implementation of the strategy of corporate integration development of joint-stock companies is substantiated.

Article is written in Ukrainan


Kovalchuk T. H.
The Influence of Image and Reputation on the Activity of Enterprise in the Conditions of Globalization (p. 377 - 381)

The article is aimed at defining the concepts of «image» and «reputation», highlighting their similarities and differences, analyzing their impact on the enterprise’s activities, and outlining the main directions of formation of appropriate image and reputation for obtaining of attractiveness in foreign markets. The methodological basis of the research consists of the publications of leading researchers on this problem. The methods of statistical analysis, system generalization, as well as qualitative and quantitative comparison were used in solving the set tasks. It is determined that for enterprise one of the main ways to attract the attention of consumer is to create a positive image together with business reputation. The concepts of «image» and «reputation» are disclosed; their peculiarities are identified; factors of influence are substantiated; further steps on improvement of image and reputation of enterprise are suggested and their influence on results of the activity of enterprise taking into consideration globalization processes is determined.

Article is written in Ukrainan


Karvatska N. S., Tiurina N. M., Nazarchuk T. V.
The Anti-Crisis Management: Meaning, Stages, Implementation Processes (p. 382 - 389)

The profitability and efficiency of organization are impacted by a number of factors that can lead to business failure under certain conditions. In this situation, the company’s management needs to implement a set of actions necessary to restore stability and solvency. The article is aimed at defining the stages of crisis management and the main factors of formation of successful anti-crisis strategy. The process of solvency restoration, presented in the publication, covers all aspects of anti-crisis management, such as: evaluation, diagnostics, planning, management. It is emphasized that anti-crisis management is not just the formation of an effective strategy for the recovery and development of company, but also an integrated implementation of the proposed measures, their constant adjustment, depending on the impact of changes of the external and internal factors. Accordingly, implementation of the proposed process involves the coordination of priority interests of the company and external environment; balancing internal measures to restore economic potential and create conditions for the long-term development of company.

Article is written in English


Kravchenko N. V., Shakhno A. Y.
The Parameters of Formation of Human Capital of Innovative Labor in Conditions of Global Changes (p. 390 - 397)

The article is aimed at the scientific-theoretical substantiation of human capital parameters necessary for the implementation of innovative labor in the conditions of global transformations. The global threats that form a humancentric model of innovation activity are allocated. It is clarified that the resource provision of innovative labor is connected with the formation, development and use of human capital. As a result of application of the competency model of specialist, the qualitative parameters of the human capital necessary for expansion of innovative labor are defined. It is proved that human capital as an open system is constantly under the influence of the external environment, and its estimation combines quantitative-qualitative properties. Tendencies of change of human capital of Ukraine and their influence on the level of ensuring of competitiveness and innovative development are determined. The basic directions of formation of human capital of innovative type are suggested. Prospect for further research in this direction is to find effective methods and instruments to manage the process of human capital circulation in the interests of innovative modernization.

Article is written in Ukrainan


Ivanova A. О., Pulina T. V., Kutidze L. S.
Introducing the Experience of Japanese System of Staff Management in Ukrainian Enterprises (p. 398 - 403)

In order to improve efficiency and effectiveness of domestic enterprises, the need to introduce in Ukraine instruments and methods of the Japanese system of staff management with an effective adaptation to the Ukrainian realities is proved. The main features, advantages and disadvantages of functioning of the Japanese system of staff management are analyzed. The key elements of the Japanese system of staff management are determined, among which is a very high level of interaction between employees and management. The practice of lifelong hiring also has a significant impact on the level of interaction. In addition, the spread of known concepts «Kaizen» and «Just-in-Тime» contribute to the peculiarities of mentality and value of staff of Japanese enterprises. The status of introduction of Japanese experience in Ukrainian enterprises is researched. The main problems which hinder introduction of Japanese experience of staff management at domestic enterprises are substantiated. The ways of introduction of experience of Japanese system of staff management in activity of the Ukrainian enterprises with the purpose of ensuring their effectiveness and competitiveness are defined and substantiated.

Article is written in Ukrainan


Brych V. Y., Tkach U. V.
The Innovative Approaches in the Staff Management of Enterprises (p. 404 - 409)

The article is aimed at studying and systematizing the basic modern theoretical approaches to innovative staff management. The most important innovative approaches in staff management of enterprises presented in the scientific-methodological researches of contemporary scholars are considered and defined. The necessity of scientific substantiation of introduction of innovations in the sphere of staff management by definition of key principles of innovative development of this sphere is identified. The authors also consider the main traditional (administrative, economic, social-psychological) and the innovative methods (innovative selection of staff, providing the use of the newest technologies of search for employees; innovative methods of assessment of activities used at the stage of recruitment and management of personnel to determine the level of conformity of both professional and personal characteristics of staff with both official and internal requirements; innovative career management methods; innovative methods of stimulation and motivation) in the system of modern staff management of enterprises, the most priority aspects of their introduction and implementation are allocated.

Article is written in Ukrainan


Lazebnyk I. O., Kulinich D. S.
The Methodical Principles of the Analysis of Efficiency of Use of the Staff Potential at Enterprise (p. 410 - 414)

The article considers and generalizes actual issues of the efficiency of use of the staff potential at enterprise. Basing on the information obtained from scientific sources, assessment of efficiency of use of personnel potential was carried out by means of questionnaire method and by construction of integral indices. The article substantiates the necessity of analyzing of personnel potential of enterprise from the point of view of identification of conformity of qualitative characteristics of enterprise’s personnel with its labor system, and also for forecasting the possibility of expansion of the existing team of workers. As the results of the numerical characterization of the staff potential of the enterprise AltDesign demonstrate, the company has a good integral indicator of personnel potential, but this does not exclude the existing problems identified in the results of questionnairing, which is the reason for suggesting proposals as to methods of improving the situation.

Article is written in Ukrainan


Korepanov G. S., Shcherbak M. V.
The Building of Personnel Management in the Organization as One of the Factors of its Development (p. 415 - 420)

The article is aimed at researching the possibility of modern organization development by building the efficient personnel management. The concept of personnel management is considered. The essence of this phenomenon is analyzed as a factor of development of modern enterprise. The basic components of personnel management in the organization are provided and analyzed: personnel policy; process of recruiting, adaptation, material and non-material motivation; evaluation of labor activity of employees. The necessity of creation of the uniform universal algorithm on introduction of personnel management at enterprise is substantiated. The main difficulties and potential barriers on the way of introduction of personnel management in the organization are determined. An universal algorithm of introduction of personnel management in the modern enterprise, including stages of definition of a course of development of company together with its personnel component, definitions of goals of introduction of personnel management, adjustment of process of budgeting, building the company’s culture, determining the staff and functions of the department of personnel management, building up all the components of personnel management. The main results that can be achieved by implementing the proposed algorithm are allocated.

Article is written in Ukrainan


Seliutin S. V.
Evaluating the Strategic Development of Restaurant Enterprises (p. 421 - 428)

The article is aimed at studying the fractal elements of organization of the restaurant enterprise, structured according to evolutionary principles, and evaluating the strategic development of restaurants. The level of strategic development is determined by the competitiveness of facilities, which depends on such fractal elements as quality of the production program (menu), quality of the technologies of service and production, degree of compliance of the subject and object of management, degree of compliance of the company’s potential with the market parameters, pace of development of target parameters, compliance with a certain hierarchical place among similar facilities. Method of taxonomic analysis has been chosen to evaluate strategic development. The article presents the results of a study on ten full-service restaurants in the city of Kharkiv. Calculations of taxonomic indicators of strategic development (competitiveness) of restaurants provided to determine the ranks of enterprises and identify the leader and outsider. The results of the calculations will allow the specialists of enterprises, which are lagging behind the leader, to analyze the degree of remoteness for each indicator, and, accordingly, at each hierarchical level of the system of fractal elements of the restaurant enterprise. As a result of the analysis it is possible to form a unique set of measures for each enterprise in order to achieve leading positions.

Article is written in Ukrainan


Dymchenko O. V., Khailo Y. M., Rudachenko O. O.
The Task of Developing the Managerial Accounting in the Technology of Resource Saving (p. 429 - 435)

The article substantiates directions and ways of improvement of the system of information provision of the water supply and sewerage enterprises, oriented towards the organizational-economic innovations in the course of implementation of resource saving programs. Tasks of further development of managerial accounting as the basic component of analytical function of management are defined. Priorities as to the order of development of modern mechanism for resource saving are suggested, intellectual capital is allocated as the main factor of influence on the process of enterprise development. It is determined that a significant negative contribution to the aggravation of the problem up to the level, when enterprises fall into the unprofitable mode of activity, which tends to persist for a long time, is made through imperfect methods and mechanisms for management of resource use and resource-saving, and this negativity is then complemented with an imperfect information base, which, first of all, needs to be modernized in the system of management accounting.

Article is written in Ukrainan


Mazorenko O. V.
The Crowdmarketing as a Tool to Promote an Exporting Enterprise in Foreign Markets (p. 436 - 441)

The main purpose of the article is substantiating the expediency of use of crowdmarketing and developing a mechanism for its use to enhance the export activity of enterprise. The marketing aspects of enterprise promotion in the global market are studied. The essence and main tasks of crowdmarketing are defined, its advantages and disadvantages are analyzed and generalized. The application of crowdmarketing has a number of limitations related to its specificity, which led to the development of a mechanism for the implementation of crowdmarketing for its efficient use by exporting enterprises. For realization of tasks of crowdmarketing, the article systematizes various systems and services, allowing to form network communities, where enterprises have possibility of communication with the target audience. The main services of crowdmarketing include: thematic forums, feedback sites, question-answer sites, social networks, trading platforms, blogs and articles in the media. The conclusions on expediency of use of crowdmarketing by enterprises-exporters at entering foreign markets are generalized.

Article is written in English


Chernychko S. F., Borysenko K. V., Hryshan M. M.
The Tendencies and Prospects of Development of the Market of Household Chemical Products in Ukraine and Zakarpatska Region (p. 442 - 447)

The existence of a significant internal unmet demand and the annual growth of needs encourages the research on and consideration in dynamics of indicators of development of the household chemicals market in order to identify trends in development and determine the prospects. The article is aimed at conducting an economic-statistical analysis of dynamics of the market of household chemicals in Ukraine and Zakarpatska region, as well as substantiating of practical recommendations of its stimulation. It is determined that the fastest pace of developing in Ukraine demonstrates the market of fresheners, aerosols and detergents for laundry. It is substantiated that one of the main tendencies of both the international and Ukrainian markets of household chemicals is the transition to more environmentally friendly means. According to results of the analysis of tendencies of household chemicals market in Zakarpatska region it is possible to draw a conclusion about high degree of locality in distribution of enterprises of the industry and their approximation to the main elements of transport infrastructure of the region.

Article is written in Ukrainan


Poliakova Y. O., Nadeina M. V.
The Principles of Formation of the Complex of Marketing Communications of Enterprise in the International В2B Market (p. 448 - 453)

The article is aimed at defining the principles of formation and development of the complex of international marketing communications of enterprise in the B2B market on the basis of integrated approach. According to results of the carried out research it is determined that the main principles of international integrated marketing communications of an enterprise in the B2B market are: inclusion in the communication model of the stage of reasoned choice and gradual replacement of classical means of marketing communications by the communications in the Internet sphere, formation of correspondence between communicative effects of international marketing communications and the stages of sequential behavior on the part of the consumer-mediator. Introduction of the identified principles in the process of formation of the integrated marketing communications complex allows to define both conceptual and situational components of the complex in order to achieve maximization of the integrated effect.

Article is written in Ukrainan


BUSINESS INFORM №11-2018

Bozhko Y. O.
Assessing the Competitiveness of Enterprise by the Methods of Competitive Intelligence (p. 320 - 326)

The use of competitive intelligence methods in assessing the external and internal environment of enterprises of mechanical engineering enabled to determine the competitive advantages of each of them, to evaluate the possibilities and priority directions of further development. The carried out analysis shows the possibility of conducting competitive intelligence on the basis of the information contained on the Internet. In addition, the carried out analysis provides an opportunity to propose methodological approaches to assessing the activities of competitors and the business environment of the operation of the enterprise.

Article is written in Ukrainan


Garafonova O. I., Tokovenko A. M.
The Innovative Strategy of Enterprise: Special Approaches to Formation in the Current Conditions of Development of the Restaurant Sphere in Ukraine (p. 327 - 332)

The article is aimed at researching the innovative strategy of enterprise and special approaches to formation in the current conditions of development of restaurant sphere of activity in Ukraine. The innovative strategies that are used in different types of restaurant business are defined. The basic instrumentarium used for development of innovative strategy of establishments of restaurant business is analyzed. The authors suggest division of large restaurant enterprises and small firms (cafes) on the used strategic instruments (enterprises using the related diversification; enterprises using the emergent theory; enterprises, using the theory of supporting innovations). The groups of innovative strategies found at the Ukrainian restaurant market (diversification (related and non-relational), hybrid models, strategy of ousting the leader) are defined. The authors’ own definition of innovative strategy in restaurant business is proposed.

Article is written in Ukrainan


Lisna I. F., Pivavar I. V., Ponomarenko O. O.
Marketing Research and Marketing Planning at Macro and Micro Levels (p. 333 - 339)

The article analyzes the marketing research and planning of the marketing activities at both the macro- and micro-levels. A substantiation of choice of directions of increase of efficiency in terms of use of marketing potential of enterprise together with the development of corresponding actions as to implementation of these directions necessitates careful marketing research of the conditions of economic activity, definition of peculiarities of the market segmentation and determination of the key advantages that ensure stable positions of producers in the competitive rivalry. The validity of the strategic decisions taken by the enterprise is largely determined by the completeness and reliability of the information used. High labor intensity, complexity of gathering and analytical processing of large amount of various information, the possibilities of obtaining of which are limited, along with absence of necessary competence of the engaged experts, places in question the possibility of carrying out of such works by small enterprises qualitatively and in full volume. Therefore, the article defines the expediency of forming of the specialized information-analytical centers, which are concentrating the necessary information and equipped with various instruments of its strategic evaluation.

Article is written in English


Novikova L. V., Chernyshova L. O.
The Marketing Communications as a Component of the Enterprise’s Marketing Policy in the International Market (p. 340 - 345)

The article is aimed at researching the features of formation of marketing communications as a part of the enterprise’s marketing policy in the international market. The essence of the concept of «marketing communications», the main means of marketing influence of enterprise in the international market are defined. The advantages and disadvantages of means of influence of marketing communications in the international business are allocated. A comparative characterization of the models of estimating the efficiency of marketing communications as important components of the marketing policy of enterprise, which allow to define the level of success of promo-actions, is carried out. The advantages and disadvantages of each model are allocated, depending on the specifics of the enterprise’s activity and the methods of sales promotion that the enterprise uses in the international market. The model of formation of system of marketing communications as a component of marketing policy of enterprise having a multilevel character is proposed. The model allows, in connection with the system of marketing communications, to consider consumer needs of the target audience and to evaluate efficiency of realization of promo-actions in the international market.

Article is written in Ukrainan


Savytska N. L., Melushova I. Y.
The Marketing Performance Management in the Context of Sustainable Development of Enterprise: The Theoretical-Methodical Aspect (p. 346 - 351)

The article is aimed at defining the theoretical-methodical foundations of marketing performance management in the context of sustainable development of enterprise. The scientific-methodical approach to management of marketing performance on principles of sustainable development of enterprises is suggested, based on the balanced marketing decisions-making on the basis of a complex of target orientations, with attention to interests of business owners, priorities for long-term development of resource provision, production and marketing, as well as social needs of the society and the environmental protection. In contrast to the known, the approach outlined in the article allows to manage the marketing performance on two levels: conquest of the most attractive competitive position of enterprise in the market (due to the planned size of marketing results) and formation of integral performance in the form of increase of business value at the expense of marketing sources. The described approach is conceptual in nature, requires contextualization in accordance with the peculiarities of economic activity of enterprise and the specific market.

Article is written in Ukrainan


Novikov D. F.
The Social Responsibility of Marketing in the Market of Industrial Enterprises (p. 352 - 356)

The article considers one of the main directions of marketing activity of industrial enterprise – social responsibility of marketing. The distinguishing features of both industrial and consumer markets are presented together with regularities of formation in their activity of social responsibility of marketing. The activity of three enterprises working in the industrial market: engineering company, enterprise for manufacturing of mining enginery, and enterprise for manufacturing of hoisting-transport equipment is analyzed. It is shown that the level of social irresponsibility of marketing at the enterprises working in the industrial market is minimal, and the reasons of irresponsibility at the enterprises of the industrial and the consumer markets are different. None of these enterprises for the last 10 years has paid fines for non-conformity of the claimed quality level of their products, because of valuing the reputation and in view of risking of losing customers. The definition of the «social responsibility of industrial marketing», consisting in necessity of minimization of deviation from the current production technology, is clarified.

Article is written in Ukrainan


Dubovyk T. V., Gamova I. V.
The Innovations and Business Models in the Marketing Channels (p. 357 - 362)

The article researches innovations in the marketing channels. Collaboration of enterprises in the channels, based on the marketing relations, allowed to consider innovations in the marketing channels in terms of their development in prospects: technological, structural, of interaction. The proposed innovations allowed to research the influence of factors of external environment and of consumer tendencies on the innovative development of enterprises, based on expectations of consumers, problems of industrial development and legal problems, and also identify the innovative challenges and potential solutions. The business models in the channel are considered from the point of view of an integrated presentation of: innovations in the business model; relationship between the customer and the entire business model; resources to carry out activities; customer’s specific context to create client value; relationships and channels between the partners and the customer.

Article is written in Ukrainan


BUSINESS INFORM №12-2018

Butenko T. V., Kohan I. V.
The Modern Structure and Efficient Managing of the Economic Methods in Management (p. 406 - 412)

The article is aimed at researching the structure of managing of the economic methods, its essence, characteristics, and efficiency. The scientific works of both foreign and domestic scholars who have thoroughly covered the essence of economic methods of management are analyzed and studied. The main types of economic methods of management, e.g.: planning, commercial calculation, remuneration, bonuses, pricing, financing are considered and their characterizations are given. The basic theoretical and practical positions as to introduction of economic methods of management at enterprise are analyzed. The foreign experience of use of economic methods of management at enterprises is studied. The authors suggest transition to the economic methods of management, which are used by foreign countries at their enterprises. Further introduction of the economic methods of management, which are being used at enterprises in foreign countries, will help domestic enterprises to achieve functional and economic recovery.

Article is written in Ukrainan


Mukha S. V.
Modern Ukrainian Corporate Culture (p. 413 - 417)

The article analyses the current status of the modern Ukrainian corporate culture. The main attention is focused on the formation and development of the modern corporate culture of Ukrainian enterprises and is compared to the western experience. The main key characteristics of the modern Ukrainian corporate culture together with its new trends are identified. The modern development directions of the Ukrainian corporate culture are defined. The features of development of the Ukrainian corporate culture at the modern stage of establishment of economy are allocated. The differences in the development of corporate culture of both Ukrainian and foreign enterprises are characterized. The article analyzes the theoretical basis for the development of corporate culture in Ukraine. It is determined that the development of corporate culture contributes to the efficient development of enterprise. It is concluded that any organization that aims to succeed should promote a spirit of unity and common interests and responsibility in order to create a sense of loyalty, solidarity and pride among its employees. One of the main reasons for attracting Western professional managers is that in Ukraine there is still a shortage of local professional managers.

Article is written in English


Drogobytskyi I. M.
Mentality in Management (p. 418 - 424)

Despite the fact that economists and managers have long paid attention to the dependence of management decisions on their hosts, the urgent need to study this dependence appeared at the turn of the millennium with access to the economic arena of the behavioral economy. The latter studies the natural behavior of economic systems in everyday economic life and makes recommendations on how to ensure its continuous improvement, based on the consciousness and subconscious of their active elements (people). At the same time, behavioral economics seeks to adapt the achievements of its predecessors (classical and neoclassical economic concepts) on the evolutionary path of civilizational development and find the best practical application for them. One of the most significant achievements of the neoclassical economy is a model approach to organizational management. It seems that it will take its worthy place in the behavioral economy. In this regard, this article attempts to reveal the composition and content of mental models that will form the basis of model choice in the conditions of behavioral economy. The main difficulty of this idea is that the elements that form the mental models, the relationship between them and the environment are intangible and are not given to us in the sense.

Article is written in Ukrainan


Bondarenko О. M., Rishko Y. I., Tardaskina T. M.
The Advantages of Remote Work as an Efficient Form of Employment of Staff in Modern Conditions (p. 425 - 430)

The article is aimed at researching the theoretical and practical aspects of organization kinds of remote work and considering its advantages as an efficient form of employment of staff. Information and communication technologies (ICTs) have a direct impact on the economy through the creation of new jobs and the transformation of the labor force. This transformation has led to a number of atypical forms of employment, one of which is remote work. The categories of employees who are most interested in the remote work form are provided. The advantages and disadvantages of remote work are analyzed for all interested parties: employers, employees, and the State. The emphasis is placed on the fact that, despite certain shortcomings, remote work is demanded and promising in view of tendencies in the development of the labor market.

Article is written in Ukrainan


Cherep A. V., Hryhorovych L. S.
Reviewing the Methods for Evaluation of Efficiency of the Enterprise Management (p. 430 - 434)

The article is aimed at reviewing the existing methods for evaluation of efficiency of the enterprise management. In the course of analysis of works of both domestic and foreign scholars, the authors found a large number of methods, aggravating the choice of managers of enterprise: which one would be the most effective of them. The most common classifications and a brief description of the existing evaluation methods are provided. The result of the research identifies that today no single classification of existing methods of evaluation is well-developed. The publication presents the distribution of methods in view of defining the concept of efficiency. The presence of conditional separation of methods into formalized and informal is indicated and a brief description of each of them is provided. Further researches in this field can be aimed at comparing the existing methods, identifying the most effective or forming a new one that would take into consideration all the shortcomings and advantages of the available ones.

Article is written in Ukrainan


Piletska S. T., Korytko T. Y.
The System of Adaptive Management of Enterprise in Conditions of a Changing External Environment (p. 435 - 440)

The article concerned with researching the concept of adaptive management. It is determined that adaptive management is a managerial activity, organized as an interconnected set of actions of the subjects of functioning and aimed at supporting the level of competitiveness. The theoretical and methodological bases of development of the system of adaptive management of enterprise are generalized, which includes the main purpose, object, principles of adaptive management and the main mechanisms. The mechanisms of adaptive management of enterprise are defined as follows: organizational, economic and legal. The system of adaptive management of enterprise assumes possibility and ability of the enterprise, depending on changes of environment and internal factors, to maintain stability in the long-term perspective and to provide an appropriate level of competitiveness. The prospect of further research in this direction is formation of an economic mechanism for adaptive management of enterprise.

Article is written in Ukrainan


Kravchuk N. M., Goncharuk A. V.
Management of the Processes of Formation of Labor Resources of Transport Enterprise (p. 441 - 447)

Labor management at the level of a transport enterprise requires the development of methodological provision in the field of defining the goals and directions of development of both the staff system and the individual employee. The theoretical bases of the concept of «labor resources» are defined and methodical approaches to determination of efficiency of labor resources usage are analyzed. Approaches to management of labor resources at the enterprise are explored, the stages and key characteristics of their management are defined. The specifics and sequence of the staff management process in transport enterprises are described, the scheme of formation of labor resources system of transport enterprise is developed.

Article is written in Ukrainan


Kuznetsova G. V.
The Modernized Conception of Controlling, Oriented towards the Functions of Anti-Crisis Management of Industrial Enterprises (p. 448 - 452)

The article is aimed at forming the modernized conception of controlling, oriented towards the functions of anti-crisis management of industrial enterprises. A comparative characterization of operative and strategic controlling is carried out. The general scheme of the modernized conception of controlling of industrial enterprise is provided. It is determined that the controlling system is one of the innovative instruments of anti-crisis management, which allows an industrial enterprise to occupy stable positions in the market and be adaptive, relevant and emergent. On the basis of the carried out research, the conception of controlling, oriented towards the functions of anti-crisis management of industrial enterprises is formed. It is concluded that directors of the majority of national industrial enterprises do not use the system of controlling in their own activities due to insufficient awareness. This significantly worsens the performance of industrial enterprises, affects the reduction of their competitiveness and leads to insolvency, illiquidness and unprofitability.

Article is written in Ukrainan


Kondratenko N. O., Novikov D. А.
The Methodical Provision of Risks Evaluation in the Management of Personnel Potential of Industrial Enterprise (p. 453 - 459)

The article generalizes the existing approaches and proposes a methodical provision of risks evaluation in the management of personnel potential of industrial enterprise. It has been determined that in the research of personnel potential of industrial enterprise it is necessary to consider all possible risks which can arise at management of the enterprise staff. The risk evaluation in the management of personnel potential of the industrial enterprise is proposed to be carried out with attention to its personnel flows. A classification of risks and the place of risks in the system of management of personnel potential of industrial enterprise are presented. To evaluate the risks of implementation of the strategy of management of personnel potential of the industrial enterprise in terms of personnel flows, a list of risks that may arise in this process is elaborated. The sequence of risks evaluation as to the personnel potential of industrial enterprise is provided. The conclusion is drawn about necessity for industrial enterprises to work towards creation or improvement of the risks management system in the field of implementation of personnel strategies and the general personnel policy in general.

Article is written in Ukrainan


Golubtsova K. K.
Defining the Directions of Adaptive Management of Enterprises in the Pharmaceutical Sector on the Basis of Experience of the Advanced Countries of the World (p. 460 - 464)

The publication defines the directions of adaptive management of enterprises in the pharmaceutical sector on the basis of experience of the advanced countries of the world. It is specified that the present day pharmaceutical sector needs to attract investments, restructure and diversify the export structure in the direction of increasing the share of knowledge-intensive, high-tech pharmaceutical products, corresponding to the International GMP Standards. Having analyzed the experience of the advanced countries in the field of pharmacy, the author has concluded that the majority of countries apply an integrated model of adaptive management, allowing enterprises in the pharmaceutical sector to increase their production potential and consolidate their positions in the global pharmaceutical market. The integrated model of adaptive management of pharmaceutical enterprise which can be used for enterprises in the pharmaceutical sector of Ukraine is built. It is concluded that adherence to the principles of adaptive management of enterprises in the pharmaceutical sector will ensure the appropriate level of competitiveness of enterprises, stimulate their further economic growth and development and establish an efficient process of managing the resistance towards changes.

Article is written in Ukrainan


Gavkalova N. L., Tereshchenko L. V.
The Methodical Approach to Evaluation of the Efficiency of Staff Management at Enterprise (p. 465 - 470)

The article is aimed at developing and substantiating of a methodical approach to evaluation of the efficiency of staff management at enterprise. The necessity of using method of dynamic normative for evaluation of the efficiency of staff management is substantiated. The methodical approach to evaluation of the efficiency of staff management at enterprise is suggested, implementation of which includes the following stages: generalizing analysis of existing methods and approaches to evaluation of the efficiency of staff management; defining the initial system of the indicators of analysis of staff management, their substantiation according to the support subsystems; formation of the dynamic normative model structure; calculating the rates of growth of indicators and constructing a graph of the normative ordering; economic interpretation of the results obtained. Using this approach will provide substantiating and concretizing the priority objectives to ensure the efficiency of staff management and compare the different options of the strategic orientation to achieve the planned results by identifying internal reserves for improvement of the performance of staff.

Article is written in Ukrainan


Vlasova V. P., Shelest T. M.
The Proactive Projects Management in the Seamen Training System (p. 471 - 476)

The article analyzes the status of seamen training in Ukraine. The main problems and directions of their solution as to training of seamen in the higher marine educational institutions (HMEI) are defined. The concepts of «proactivity» and «proactive management» are researched, the authors’ own understanding of proactive management in the system of seamen training is presented. In the proactive management, the first priority is the optimal combination of classical maritime education with computer technologies in such a way that the level of training becomes higher, the range of services is expanded, and the cost of provision of the educational services is reduced. According to the authors, the VR- and AR-technologies are at the forefront. It is emphasized that the financial side of implementation of proactive management requires very significant costs, but as a result, all stakeholders win, because these costs will ensure the use of the potential of existing opportunities in the global maritime market. It is determined that the introduction of proactive management in the system of seamen training will be active in case of establishing partnership between the HMEI and the shipping companies.

Article is written in Ukrainan


Horbal N. I., Ilnytska K. O., Romanyshyn S. B.
The Profession of SMM-Marketer in Ukraine: Problems and Prospects (p. 477 - 482)

The article is aimed at researching the peculiarities of the profession of SMM-marketer, demand for it and tendencies of development in the Ukrainian labor market. Opportunities, perspectives, problematic issues and tendencies of development of Internet-marketing, in particular marketing in social networks (Facebook, WhatsApp, Messenger, Instargam, etc.) both world-wide and in Ukraine are analyzed. The essence of the profession of SMM-marketer in the system of Internet marketing is described. On the basis of the data of Ukrainian platforms, the authors analyze demand for such specialists in the labor market, the most important characteristics of the potential SMM-marketer, their professional qualities and skills, which must be at hand, the specifics of the profession and wages for today. A number of problems faced by both employers and potential workers in this area are allocated (lack of sufficient knowledge and experience; inflated expectations as to payment and working conditions; inadequate understanding of the role of SMM customers, insufficient level of confidence in this instrument). Features and problems of getting the profession of SMM-marketer in Ukraine today are analyzed.

Article is written in Ukrainan


BUSINESS INFORM №1-2019

Tsal-Tsalko Y. S., Moroz Y. Y.
The Statistical-Accounting Provision of Evaluation of the Quality of Staff Employment at Enterprise According to the Indicator of Value Added (p. 358 - 363)

The article is aimed at substantiating the system of statistical-accounting provision of evaluation of the quality of staff employment at enterprise according to the indicator of value added. It is determined that the main indicator of evaluation of the quality of staff employment at enterprise is labor productivity in the calculating of the created value added. Different views of researchers together with provisions of the normative documents on definition of concepts of productivity and value added are systematized. The status of formation of value added at Ukrainian enterprises is analyzed concerning its dynamics, indicators for evaluation of the quality of staff employment and the level of staff participation at creation of separate structural elements of value added. On the basis of the analysis, the authors identified the existing recession of the real values of labor productivity and expenses for workers in Ukraine after 2013, and also a considerable load on staff in the part of income generated for the needs of the State, territorial communities and owners of enterprises. The authors propose their own approach to calculation of the value added, created at enterprise as the sum of such components as: depreciation, staff income, social spendings, taxes, and the created net profit. The possibilities of information resources of the accountance accounts for calculation of the value added created at enterprise are substantiated.

Article is written in Ukrainan


Akymenko N. V., Mamontenko N. S.
The Systemic Motivation of the Enterprise’s Managerial Staff (p. 364 - 370)

The article proposes a scheme of contents of the systemic motivation of managerial staff, which consists of three components: a) system of personal and command responsibility; b) system of material motivation; b) system of non-material motivation. The role of motivation is highlighted in the context of the following components of the management system of enterprise’s staff: subject, object and management functions in the management system of staff. The tasks that be solved through the systemic motivation are defined. The scheme of elaboration of the systemic motivation of managerial staff of enterprise, which consists of five basic stages, is presented. As a methodical basis for introduction of the systemic motivation is offered: first, methodical provisions on calculation of the competitive value of salary of the enterprise’s managerial staff; second, methodical recommendations as to evaluation of the motivation mechanism; third, recommendations on the application of the mechanism for evaluation of motivation. The authors provide the directions of further development of the systemic motivation of the managerial staff of enterprise, namely: 1) geographical – by adaptation of the mechanism for external motivation intended for use in various administrative regions of Ukraine; 2) sectoral – by adapting the methodologies for use in other industries; 3) in public administration – by using the methodologies for research on migration and behavior of the labor resources of problematic regions of the country.

Article is written in Ukrainan


Nesterenko R. V.
Evaluating the Economic-Organizational Provision of Machine Building Enterprises as an Objective Basis for Implementation of the Logistic-Oriented Systems (p. 371 - 376)

The article, considering the results of carried out research, suggests a methodical approach to evaluation of the economic-organizational provision of the activity of machine building enterprises as to the objective basis for introduction of the logistic-oriented systems. It is determined that the majority of machine building enterprises are in critical condition with regard to the condition of the basic means of production, level of education of workers, level of introduction of innovations, attraction of investments etc. All this leads to the necessity to introduce the logistic system at machine building enterprises, which will be the means to establish relations between producers, suppliers, consumers, etc. In the modern turbulent conditions of economic management, for an effective development of machine building enterprises it is necessary to carry out constant analysis of their activity, adopt the global experience for their development, improve the economic and organizational activity through the introduction of the logistic system, the essence of which is ensuring an uninterrupted operation at all stages of the production cycle and increasing the level of their competitiveness.

Article is written in Ukrainan


Doroshkevych K. O., Voronovska M. M., Ivasyuk V. V.
The Process of Mentoring Activity at Enterprises in the Conditions of Innovative Development (p. 377 - 382)

The article considers the process of mentoring activity at enterprises in the conditions of innovative development: the concept of «mentoring» is defined more exactly as a system of relations in which one person (mentor) provides support of new knowledge, development and progress of another person (pupil, menti); purposes of the use of mentoring in enterprises, public authorities, educational institutions, scientific institutions, etc. are indicated. The existing stages of implementation of the mentoring activity at enterprises are considered. As a result, their shortcomings are identified as follows: lack of preparatory phase; dependence of the stages of mentoring activity on the applied type or the mentoring model; contractual restrictions; fragmentary nature of feedback. For the purpose of their elimination, the authors recommend an order of the mentoring activity at enterprises in the conditions of innovative development, consisting of three stages: preparatory (all necessary preconditions of the mentoring activity are provided); implementing (implementation of the mentoring sessions, use of motivational measures, acquisition of the desired competencies on the part of menti, stimulation of mentor, etc.) and the final (provides for an evaluation of results of the carried out mentoring, consolidation of the obtained knowledge and its practical application).

Article is written in Ukrainan


Chornyi A. V.
The Role of Scrum Master in the Development of Leader Competencies of the Staff of IT-Enterprises (p. 383 - 395)

The article considers the Scrum methodology in terms of project management, together with the methodologies involved in the implementation of teamwork models, issues of group dynamics and leadership, including the leadership-service. The scope of applying the Scrum methodology can be expanded, and efficiency can be raised through the synthesis of the ideas that are presented in the studies addressing the issue of teamwork and team development, leadership and leadership-service. The Scrum methodology is a methodology of teamwork for the teams with a high level of leadership development, in which one of the members (Scrum master) acts according to the principles of leader-servant. The results can be applied to the development of the classical Scrum methodology, allowing to efficiently use the Scrum for the teams with a lower level of leadership compared with the classical form, as well as purposefully develop leader competences among the team members. The models developed in the publication provide to answer the question why an introduction of Scrum methodology is not always efficient, and, therefore, to consider and reduce the degree of influence of the factors that can hinder such an introduction. This publication for the first time carries out a synthesis of Scrum methodology and the related scientific theories and approaches.

Article is written in Ukrainan


Kyzenko O. О.
The Formation of Control Zones in the System of Strategic Controlling of Enterprise (p. 396 - 402)

The article is aimed at analyzing the theoretical and methodical bases of formation of control zones in the system of strategic controlling of enterprise and generalizing the results of researches on their diagnostics at Ukrainian enterprises. On analyzing and synthesizing the relevant scientific and practical developments of Ukrainian and foreign authors is determined that the interactive environment of strategic controlling is the ensuring element of a strategic management system. According to