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BUSINESS INFORM №1-2018The title and content ABSTRACTS AND INFORMATION ABOUT AUTHORS
42
Section: Finance, Money Circulation and Credit UDC 336.717 Dominova I. V. Assessing Reputation Risk in the Conditions of Operation of Electronic Banking (p. 286 - 295)
The article is aimed at researching the main features of manifestation of risk to the bank’s reputation in the conditions of electronic banking and implementing an qualitative assessment of the reputation risk of the 20 largest banks of Ukraine (by the volume of assets) as the main participants in the implementation of electronic banking service in the national banking services market. The basic sources, which provoke occurrence of a reputation risk in conditions of operation of electronic banking, have been formulated. A comprehensive approach to assessing the reputation risk of banks offering electronic banking services has been formed and the reputation risk assessment of the 20 largest banks in Ukraine has been carried out, resulting in a generalized rating of their reputation level. Prospect for further researches in this direction is development of methods for leveling of reputation risk in conditions of operation of electronic banking. Keywords: reputation risk, electronic banking, electronic banking services. Fig.: 1. Tabl.: 5. Bibl.: 11. Dominova Inna V. – Postgraduate Student, Department of Banking Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine) Email: [email protected]
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Reference to this article: Dominova, Inna V. (2018) “Assessing Reputation Risk in the Conditions of Operation of Electronic Banking.” Business Inform 1:286–295.
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