BUSINESS INFORM №10-2011

ABSTRACTS AND INFORMATION ABOUT AUTHORS

39

Section: Management and Marketing
Berezovskiy K. M.
Formation of the Profile of International Marketing Strategy of Industrial Enterprise in Conditions of Globalization (p. 146 - 149)
The article identifies the essence of international marketing strategy of an industrial enterprise and defines the basic types of strategic decisions, suggests an approach to formation of the profile of international marketing strategy of industrial enterprise notable for better reasons for the choice of elements through the application of combinations of matrices of portfolio analysis and OLAP technologies.

Berezovskiy Kirill Mikhaylovich – postgraduate student of the Department of Accounting of Kharkov National University of Economics

Article is written in Russian
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Reference to this article:
Berezovskiy, Kirill Mikhaylovich. (2011) “Formation of the Profile of International Marketing Strategy of Industrial Enterprise in Conditions of Globalization.” Business Inform 10:146–149.

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