BUSINESS INFORM №10-2011

ABSTRACTS AND INFORMATION ABOUT AUTHORS

40

Section: Management and Marketing
Rudenko Y. V.
The System Approach in Enterprise’s Marketing Costs Management (p. 150 - 154)
The author considers company’s cost management technology through a set of costs functions, methods and tools. Also he explains the purpose of marketing costs at domestic enterprises. And he analyzes the calculation of marketing costs activity and proposes calculation method of marketing costs within the improvement of marketing management.

Rudenko Yulia V. – postgraduate student at the department of economics and marketing Kharkiv National University of Economic

Article is written in Ukrainian
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Reference to this article:
Rudenko, Yulia V. (2011) “The System Approach in Enterprise’s Marketing Costs Management.” Business Inform 10:150–154.

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