BUSINESS INFORM №8-2012

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67

Section: Information Technologies in the Economy
UDC 659.4.12.12
Babenko N. A.
The Strategy of Promoting Web-site of the Company (p. 235 - 237)
The article analyzes the strategy of promotion web-site of the company. The problems of developing a strategy to promote the company web-site on the Internet. An algorithm for the development of promotion strategy web-site of the procedure and its promotion. Recommended methods for the primary attraction of visitors to the web-site. F model assessing the effectiveness of company web-site is the algorithm for its optimization.
Keywords: Internet, Internet-marketing, strategy, web-site, promotion, optimization
Bibl.: 12.

Babenko Nelya A. – Candidate of Sciences (Economics), Associate Professor, Professor, Department of Management and Marketing, Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics (8 Otakara Yarosha Lane, Kharkіv, 61045, Ukraine)
Email: [email protected]

Article is written in Ukrainian
Downloads/views: 544

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Reference to this article:
Babenko, Nelya A. (2012) “The Strategy of Promoting Web-site of the Company.” Business Inform 8:235–237.

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