BUSINESS INFORM №11-2012

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66

Section: Management and Marketing
UDC 35.074.5
Blyznyuk T. P.
Cross-Cultural Peculiarities of Ukrainian Business Culture (p. 259 - 263)
The article was considered the essence of the concept of culture and determined that the culture has four levels: 1) national culture, 2) business culture, 3) corporate culture, 4) professional culture. It was reviewed and analyzed the classification of business cultures of G. Hofstede, namely, that business cultures of various countries can be classified according to the following parameters: 1) the ratio of individualism and collectivism, 2) power distance, 3) the relationship of masculinity and femininity in action, 4) relations to the uncertainty. It was founded the place of Ukrainian business culture in this classification and offered particular recommendations.
Keywords: culture, business culture, individualism, collectivism, power distance, masculinity, femininity, uncertainty, the classification of G. Hofstede, «Map of the World»
Fig.: 2. Tabl.: 2. Bibl.: 14.

Blyznyuk Tetyana P. – Doctor of Sciences (Economics), Associate Professor, Professor, Department of Management and Business, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Blyznyuk, Tetyana P. (2012) “Cross-Cultural Peculiarities of Ukrainian Business Culture.” Business Inform 11:259–263.

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