BUSINESS INFORM №1-2014

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28

Section: Economics of Trade and Services
UDC 339.138
Malynka O. Y., Ustenko A. O., Hevka N. I.
Specific Features of the Study of Consumer Behaviour in the Students Catering Market (p. 148 - 153)
The article studies consumers in the market of students catering on the basis of the method of cluster analysis, which is a many-sided statistical procedure, which envisages collection of data, which keep information about the sampling and ordering objects into relatively homogeneous groups, as a result seven main segments of food consumers are allocated. Using the method of factor analysis the article identifies main factors that influence consumer behaviour when selecting catering establishments. The article studies consumer behaviour in the students catering market in the city of Ivano-Frankivsk using the method of polling and semantic differential. The article identifies main shortcomings in the activity of the studies students catering establishment. The article offers measures for achieving the desired level of satisfaction of clients with the quality of service in the selected catering establishment.
Keywords: consumer motivation, consumer behaviour, marketing studies, polling, semantic differential
Fig.: 2. Tabl.: 3. Bibl.: 8.

Malynka Oksana Ya. – Candidate of Sciences (Economics), Associate Professor, Associate Professor, Department of Entrepreneurship and Marketing, Ivano-Frankivsk National Technical University of Oil and Gas (15 Karpatska Str., Ivano-Frankіvsk, 76019, Ukraine)
Email: [email protected]
Ustenko Andrіi O. – Doctor of Sciences (Economics), Professor, Professor, Department of Entrepreneurship and Marketing, Ivano-Frankivsk National Technical University of Oil and Gas (15 Karpatska Str., Ivano-Frankіvsk, 76019, Ukraine)
Email: [email protected]
Hevka Nataliya I. – Masters Student, Department of Management and Administration, Ivano-Frankivsk National Technical University of Oil and Gas (15 Karpatska Str., Ivano-Frankіvsk, 76019, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Malynka, Oksana Ya., Ustenko, Andrіi O., and Hevka, Nataliya I. (2014) “Specific Features of the Study of Consumer Behaviour in the Students Catering Market.” Business Inform 1:148–153.

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