BUSINESS INFORM №1-2014

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62

Section: Management and Marketing
UDC 339.138
Tsapuk O. Y.
Procedure of Improvement of the Marketing Mechanism of Introduction of Innovation Developments (p. 338 - 344)
The article considers the modern state of the power industry and its place in the Ukrainian economy as a basis of sustainable development and competitiveness of the country with consideration of high power intensity of the national gross domestic product. It analyses barriers on the way to increase of power efficiency of the country and pays special attention to the mechanism of implementation of innovation developments and also role of investment and innovation components of programmes of power saving and development of the Ukrainian power industry. It reviews modern scientific approaches to interpretation of the “marketing mechanism” notion, considers essence of the mechanism of implementation of innovation developments in the context of interconnection with marketing and offers a new definition of the marketing mechanism of implementation of innovation developments. It offers and justifies the procedure of improvement of the marketing mechanism of implementation of innovation developments, which takes into account key determinants of external and internal environments, is based on the use of economic and mathematical methods, which allow forecasting behaviour of an industrial consumer, identification of measures on improvement of the organisational and economic provision of implementation of innovation developments and increase of competitiveness of power engineering enterprises.
Keywords: innovation development, marketing mechanism of introduction of innovation developments, procedure, elasticity of expected profit, consumer behaviour
Fig.: 6. Bibl.: 16.

Tsapuk Olena Yu. – Postgraduate Student, Department of Industrial Marketing, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute» (37 Beresteiskyi Ave., Kyiv, 03056, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Tsapuk, Olena Yu. (2014) “Procedure of Improvement of the Marketing Mechanism of Introduction of Innovation Developments.” Business Inform 1:338–344.

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