BUSINESS INFORM №12-2014

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Section: Economics of Enterprise
UDC 338.001.36:621
Zhukova D. A.
Methodical Approach to Forming an Integrated Indicator for Evaluating the Influence of External Environment on the Enterprise (p. 359 - 364)
In the article the existing approaches to the analysis of the external environment factors, which influence on functioning of enterprise, are analyzed. Critical review of the literature helped to disclose the shortcomings of the existing approaches as well as discover reserves to improve the analysis of external environment. Based on the results of analysis of the existing methods, elaborating of integrated indicator of influence of the environmental factors on the activity of enterprise was reasoned and the main factors of the environmental influence, which are important for the enterprises of machine-building industry, were identified. In particular, it is proposed to complement the classical categories – economic, social, and category of buyers/contractors/competitors – with the information and technology components. For characterizing of each of these factors the calculated rates were chosen, which include the relative values of the statistical indicators of economic development, indices from rankings by international organizations, logical variable and coefficient multipliers. For the indicators, which are not relative, mechanisms for their normalization in view of the nature of influence of these parameters on the results of enterprises' activities were outlined.
Keywords: SWOT analysis, external environment, integrated indicator, global competitiveness index, index of economic freedom
Fig.: 1. Tabl.: 3. Formulae: 3. Bibl.: 12.

Zhukova Daria A. – Applicant, Department of Enterprise Economics, Kharkiv University of Humanities «People’s Ukrainian Academy» (27 Lermontovska Str., Kharkіv, 61000, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Zhukova, Daria A. (2014) “Methodical Approach to Forming an Integrated Indicator for Evaluating the Influence of External Environment on the Enterprise.” Business Inform 12:359–364.

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