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KHARKIV NATIONAL ECONOMIC UNIVERSITY, UKRAINE

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BUSINESS INFORM №3-2015

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37

Section: Management and Marketing
UDC 330.341:658.011
Otenko I. P.
Creation of Mechanism for Management of the Economic Potential of Enterprise (p. 241 - 246)

Managing the economic potential of enterprise means creating and using conditions for development of the enterprise. Creation of a mechanism for management of the economic potential of enterprise is based on the goal of developing the enterprise and the corresponding filling with functions. It is expedient to use a functional approach, which allows to determine the nature of the functions within the mechanism for meeting the needs and directs the production system to the innovative type of development. Thus, as the main functions of the mechanism for management of the economic potential of enterprise act: coordination (preventive, regulatory and stimulating); evaluation and analysis; planning; motivation to enhance the processes of self-development of employees and maximize the outcome from the creative and innovative potential of managerial staff and senior executives; organization; monitoring and technological control (preceding, guiding; following); marketing.
Keywords: economic potential, enterprise, mechanism for management, principles of management, strategic and ongoing management, management functions, goals
Fig.: 3. Bibl.: 11.

Otenko Iryna P. – Doctor of Sciences (Economics), Professor, Head of the Department, Department of International Business and Economic Analysis, Simon Kuznets Kharkiv National University of Economics (9a Nauky Ave., Kharkiv, 61166, Ukraine)
Email: [email protected]

Article is written in Ukrainan
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Reference to this article:
Otenko, Iryna P. (2015) “Creation of Mechanism for Management of the Economic Potential of Enterprise.” Business Inform 3:241–246.


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