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BUSINESS INFORM №11-2016

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37

Section: Economics of Enterprise
UDC 658.036
Bilous T. V., Garafonova O. I., Ulchenko O. V.
Features of Management of Assortment of Goods at Small Enterprise (p. 216 - 221)
One of the major factors of the successful functioning and development of enterprise is assortment of goods, optimal in its structure. Nowadays in the most markets competition is growing, thus issue of finding the value proposition that would satisfy the needs of customers and ensure financial stability is relevant for enterprises. Principles and methods for forming an assortment of goods attract special attention on the part of management of enterprise, because at the present time there is no consistent approach to formation and management of assortment of goods, so every enterprise forms its assortment in accordance with the specific nature of their own activities along with characteristics of external environment. The article defines the contents of the category of «assortment policy», generalizes approaches to formation and management of assortment of goods, an algorithm of forming and managing the assortment of goods at small enterprises has been elaborated, peculiarities of functioning of small enterprises have been described, providing their advantages and disadvantages when compared to larger companies.
Keywords: assortment of goods, trade policy, management of assortment of goods, approaches to formation of assortment of goods
Fig.: 1. Tabl.: 2. Bibl.: 16.

Bilous Tetyana V. – Master, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Garafonova Olha I. – Doctor of Sciences (Economics), Professor, Professor, Department of Management, Kyiv National Economic University named after Vadym Hetman (54/1 Beresteiskyi Ave., Kyiv, 03057, Ukraine)
Email: [email protected]
Ulchenko Oleg V. – Master, Kyiv National University of Technologies and Design (2 Nemyrovycha-Danchenka Str., Kyiv, 01011, Ukraine)
Email: [email protected]

Reference to this article:
Bilous, Tetyana V., Garafonova, Olha I., and Ulchenko, Oleg V. (2016) “Features of Management of Assortment of Goods at Small Enterprise.” Business Inform 11:216–221.

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