BUSINESS INFORM №12-2016

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33

Section: Finance, Money Circulation and Credit
UDC 336.717.3
Diakonova I. І., Sheliuk A. A.
The Comprehensive Approach to Formation of System for Deposit Management at Bank on the Basis of the Adaptive Model (p. 206 - 214)
Today’s finance-economic environment is characterized by significant growth of dynamism of processes at the macro level that determines variability of parameters of the individual subsystems of bank. Taking into consideration the number of aspects concerning the deposit activity, it should be admitted that currently there is an objective necessity to conceptualize the basic principles of management of the deposit activity in the context of accounting of the negative impact of a wide range of external factors along with the rapid adaptation to new conditions. Considering the results of reviewing the contemporary researches in the field of formation of the resource base of bank, it has been determined that organization of the deposit management in bank should take account of the existing concepts of banking business. Because the deposit activity of bank is a part of the bank activity, the deposit management is a part of the bank management and takes a subordinate role – both in terms of its goals and objectives, and in part of the complex of activities that ensure achieving them.
Keywords: bank, deposit, deposit management, adaptive model
Fig.: 2. Tabl.: 1. Bibl.: 8.

Diakonova Iryna І. – Doctor of Sciences (Economics), Professor, Director, Scientific-Educational Institute of Business Technologies «UAB» of Sumy State University (57 Petropavlіvska Str., Sumy, 40030, Ukraine)
Email: [email protected]
Sheliuk Asiiat A. – Candidate of Sciences (Economics), Assistant, Department of International Economics, Sumy State University (116 Kharkivska Str., Sumy, 40007, Ukraine)
Email: [email protected]

Article is written in Ukrainian
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Reference to this article:
Diakonova, Iryna І., and Sheliuk, Asiiat A. (2016) “The Comprehensive Approach to Formation of System for Deposit Management at Bank on the Basis of the Adaptive Model.” Business Inform 12:206–214.

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